Top 15 Highest Paying Non-IT Jobs in India [2024]

Updated on 17 April, 2024

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Highest Paying Non-IT Jobs in India

Summary:

In this Article, you will learn about top 15 highest paying Non-IT jobs in India.

Highest paying Non-IT Jobs Salary per Annum
Business Analyst ₹607,209 per year
Market Research Analyst ₹354,447 per year
Digital Marketing Strategist ₹724,138 per year
Social Media Manager ₹344,137 per year
Marketing Manager ₹701,976 per year
Business Development Manager ₹600,480 per year
Management Consultant ₹1,149,770 per year
Advertising and Media Professional ₹8,35,865 per year
Investment Banker ₹995,772 per year
Legal Counsel ₹7,86,138 per year
Graphic Designer ₹299,417 per year
Technical Writer ₹486,985 per year
Content Manager ₹509,938 per year
Quality Assurance Manager ₹1,172,101 per year
Customer Relationship Manager ₹1,677,971 per year

Read more to know each in detail.

Introduction:

Having spent years in the Indian job market, I’ve witnessed the evolution of various industries and the emergence of lucrative career opportunities. Today, I’m excited to share insights into the highest paying non-IT jobs in India. While the tech sector often dominates discussions about high-paying careers, there’s a wealth of opportunities beyond IT that offer competitive salaries and fulfilling work. 

In this guide, I’ll delve into the top 15 non-IT jobs in India that boast impressive compensation packages. Whether you’re a seasoned professional looking to switch industries or a fresh graduate exploring your options, this article will shed light on some of the most financially rewarding career paths available. Let’s dive in and explore the diverse landscape of high-paying non-IT jobs in India.

Looking for top highest paying non-IT jobs in India? A glance at the job postings advertised by technology companies in India tells us that these firms are not just hiring for hard-core technical roles.

You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology. 

Who says that only jobs in IT can be high paying? There are also a handful of non IT jobs amongst India’s highest paying category. In India, we often have the misconception that if we do not pursue engineering or medicine after the 12th board exams, we may end up with non tech jobs that are not as high paying as jobs in IT.

We listed the top 10 highest paying non IT jobs in India. This list is updated and irrespective of your work level, beginner/entry-level or middle level, these will help you decide the direction you want to go in next. There is a rising demand for professionals in areas like marketing, product design, and management. According to Glassdoor, about 43 percent of the roles are non-tech. Also, some of them offer attractive pay packages to skilled practitioners. Read on to know about the highest paying non-IT jobs in India.

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Highest Paying Non-IT Jobs in India

1. Business Analyst

About the job: A business analyst assesses the processes, systems, and business model to find out about the organization’s technology integration. This occupation is concerned with devising the best solutions that fit the business need in terms of technology and talent investments. 

According to one of the articles in India Today, business analysis is skill companies are eagerly looking for in 2024. They are becoming more and more important to businesses as they help them to take well-informed decisions. Anyone from a maths, economics or statistics background can easily land a job as a business analyst with little to no knowledge of programming languages and other technical complexities. However, they need to have knowledge of fundamental computer software like Microsoft Office apps. Thus it is amongst the top non technical jobs in IT companies one can aim for. 

Responsibilities: 

  • To identify sales trends
  • To analyze competition in the market
  • To interact with customers and clients
  • To form a thorough understanding of user needs and preferences
  • To provide personalized service
  • To drive operational efficiency for higher performance and revenue

Top employers for business analyst openings in India:

Source

Average Business Analyst Salary

Business Analyst Salary Based on Cities

City Average Salary
Bangalore ₹6.77 Lakhs
New Delhi ₹9.7 Lakhs
Mumbai ₹10.2 Lakhs
Hyderabad ₹10.1 Lakhs
Pune ₹10.2 Lakhs
Gurgaon ₹9.9 Lakhs
Ahmedabad ₹8.5 Lakhs
Chennai ₹10.1 Lakhs

Source

How does experience affect Business Analyst salary?

Experience Salary
1 Year ₹6.3 Lakhs
2 Year ₹6.9 Lakhs
3 Year ₹7.6 Lakhs
5 Year ₹9.4 Lakhs
7 Year ₹11.2 Lakhs

How do Industries affect Business Analyst salaries?

Industry Salary
Software ₹9.9 Lakhs
Financial Services ₹10.6 Lakhs
Management Consulting ₹10.5 Lakhs
IT Services ₹9.4 Lakhs
KPO ₹10 Lakhs

2. Market Research Analyst

About the job: One of the highest paying non IT jobs in India, Market research analysts design and shape the plans to advertise market products and services of an organization. They can work full-time as a part of the marketing teams or on a contractual basis as independent consultants. 

Responsibilities: 

  • Evaluate data collection methods, including questionnaires, surveys, opinion polls, etc. 
  • Interpret data, perform statistical analysis, and organize the information in the form of tables and reports
  • Present findings using charts, graphs, and other visual means 
  • Assist clients and executives in making informed decisions about product introduction, modification, and marketing initiatives
  • Visualize industry trends and conduct a competitive analysis to showcase the future of specific product offerings
  • Measure the effectiveness of marketing strategy and campaigns 

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Average Market Research Analyst Salary


Market Research Analyst Salary Based on Cities

City Salary
Bangalore ₹4.1 Lakhs
New Delhi ₹4.1 Lakhs
Mumbai ₹4.8 Lakhs
Noida ₹3.9 Lakhs
Pune ₹4.6 Lakhs
Gurgaon ₹4.7 Lakhs
Ahmedabad ₹4.2 Lakhs
Chennai ₹4.2 Lakhs

Source

How does experience affect Market Research Analyst salary?

Experience Salary
1 Year ₹3.5 Lakhs
2 Year ₹4.3 Lakhs
3 Year ₹4.6 Lakhs
5 Year ₹5.3 Lakhs
7 Year ₹6 Lakhs

How do Industries affect Market Research Analyst salaries?

Industry Salary
Software ₹3.6 Lakhs
Internet ₹4.3 Lakhs
Finance ₹4.5 Lakhs
IT Services ₹4.4 Lakhs
KPO ₹5.3 Lakhs

3. Digital Marketing Strategist

About the job: As a digital marketing strategist, your job is to align business objectives with relevant online marketing channels and platforms. As one of the highest paying non-IT jobs in India, as a digital marketer you would need a basic understanding of marketing principles and content management and a strong working knowledge of the internet and social networks to make a mark in this domain. 

As we progress towards the future, digital means of communication are gaining more and more popularity compared to the old and conventional ones. In this scenario, the value of digital marketing is growing exponentially and is expected to continue the same in the future. To curate and lead a digital marketing team, a digital marketing strategist plays a crucial role. Thus the importance of this role is expected to go parallel, making it one of the good-paying non tech jobs. 

Responsibilities: 

  • Create an actionable plan to launch a product or service in the marketplace
  • Design a detailed content strategy to achieve the desired outcomes
  • Work on the site SEO to improve brand visibility and reach
  • Manage processes related to inbound marketing, PPC, and AdWords
  • Analyze results from the digital marketing campaigns and each channel
  • Periodically assess the alignment of strategic objectives with the digital marketing mix strategy

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Average Digital Marketer Salary

Digital Marketer Salary Based on Cities

City Salary
Bangalore ₹5.5 Lakhs
New Delhi ₹4.2 Lakhs
Mumbai ₹3.7 Lakhs
Hyderabad ₹4.8 Lakhs
Pune ₹4.6 Lakhs
Chennai ₹4.1 Lakhs
Noida ₹3.7 Lakhs
Ahmedabad ₹3.9 Lakhs

Source

How does experience affect Digital Marketer salary?

Experience Salary
Fresher ₹2.7 Lakhs
1 Year ₹2.8 Lakhs
2 Year ₹3.5 Lakhs
3 Year ₹3.9 Lakhs
5 Year ₹6 Lakhs

How do Industries affect Digital Marketer salaries?

Industry Salary
IT Services ₹6.8 Lakhs
Internet ₹6.7 Lakhs
Software Product ₹5.1 Lakhs
Financial Services ₹6.7 Lakhs
KPO ₹5.1 Lakhs

4. Social Media Manager

About the job: Social media allows marketers to reach customers in the global market in a cost-effective way. In India alone, there are currently more than 326 million active social media users. This profession involves tailoring the marketing strategy and content to match the context of every social media channel (for example, Facebook, Instagram, LinkedIn, Quora, etc.)

The primary goal of social media marketing is to boost brand awareness and user engagement. It has also emerged as a critical driver of customer service and satisfaction. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one.

It is one of those non IT jobs one can do on a freelance basis as well. Oftentimes, celebrities or smaller brands also require someone to manage their social media pages due to a lack of time or experience. Therefore, it is one of those non technical jobs that are extremely scalable and one can easily start as a freelancer and eventually build their very own agency. 

Responsibilities:

  • Build, execute, and manage the social media strategy of an organization
  • Define social media KPIs and oversee content
  • Work with copywriters and designers to maintain the quality of social media posts
  • Keep abreast of the best practices and latest trends in social media technologies
  • Evaluate the success of social media campaigns and make recommendations to optimize the strategy
  • Present the results to senior leadership and make a case for social media marketing in the advertising budgets

Salary

Average social media manager salary in India is ₹344,137.

How social media manager salary in India increases with experience:

4. Marketing Manager

About the job: One of the highest paying non IT jobs in India, Marketing managers are in charge of promoting and selling branded products and services. They are at the helm of the marketing strategy of the organization. 

Big and established companies in many industries still rely on conventional methods of marketing, where company executives conduct site visiting. To manage the team of executives marketing managers play a significant role. Apart from that they also handle the more conventional modes of marketing such as event organizing, broadcasting, billboard planning etc. therefore, along with digital marketing managers, the conventional marketing manager is still relevant in non technical jobs in IT companies.

Responsibilities:

  • Collate estimates and budgets for marketing campaigns
  • Work with advertising agencies, negotiating and finalizing contracts
  • Build relationships with media outlets and manage third-party vendors
  • Review advertising material for television commercials, print, and online ads
  • Analyzing returns from marketing campaigns and reporting them to upper management

Average Marketing Manager Salary

Marketing Manager Salary Based on Cities

City Salary
Bangalore ₹13.3 Lakhs
New Delhi ₹12.1 Lakhs
Mumbai ₹13.8 Lakhs
Hyderabad ₹11.8 Lakhs
Pune ₹11 Lakhs
Gurgaon ₹14.8 Lakhs
Kolkata ₹10.5 Lakhs
Chennai ₹12 Lakhs

Source

How does experience affect Marketing Manager salary?

Experience Salary
2 Year ₹6 Lakhs
3 Year ₹7 Lakhs
5 Year ₹8.3 Lakhs
7 Year ₹9 Lakhs
10 Year ₹10.5 Lakhs

How do Industries affect Marketing Manager salaries?

Industry Salary
Education ₹8.5 Lakhs
Internet ₹14.3 Lakhs
Finance ₹9.4 Lakhs
IT Services ₹15.6 Lakhs
Manufacturing ₹13.9 Lakhs

Read more: How Does a Digital Marketer’s Salary Grow?

5. Business Development Manager

About the job: Business developers act as a company’s point of contact with its existing and new clients. They provide information about the company’s offerings and bring in new contracts, thus earning significantly high rewards. The entry-level pay for business development roles in India is around INR 24,000 per month. The remuneration for senior-level and managerial positions can go upwards of INR 1,00,000 a month. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one.

This is one of those jobs in IT that do not require extreme technical knowledge yet offer a handsome salary that is equivalent to one of the top technical jobs in IT. Also, the growth opportunities are great in this role. An entry-level business development manager can climb up to the role of a (BDM) business development manager, followed by business development leadership (BDL), then Director of business development and finally Vice President of business development.

Responsibilities:

  • To identify sales leads
  • To pitch product and service offerings to prospective clients
  • To maintain good working relations with clients
  • To oversee marketing literature and prepare reports
  • To provide feedback to decision-makers in the organization

Average Business Development Manager Salary

Business Development Manager Salary Based on Cities

City Salary
Bangalore ₹7.4 Lakhs
New Delhi ₹7.1 Lakhs
Mumbai ₹7.2 Lakhs
Hyderabad ₹7.3 Lakhs
Pune ₹6.9 Lakhs
Gurgaon ₹8.3 Lakhs
Noida ₹8.1 Lakhs
Chennai ₹7.3 Lakhs

Source

How does experience affect Business Development Manager salary?

Experience Salary
2 Year ₹6.7 Lakhs
3 Year ₹7.3 Lakhs
5 Year ₹7.8 Lakhs
7 Year ₹8 Lakhs
11 Year ₹10.9 Lakhs

How do Industries affect Business Development Manager salaries?

Industry Salary
Software ₹10 Lakhs
Internet ₹8.1 Lakhs
Finance ₹4.7 Lakhs
IT Services ₹10 Lakhs
EdTech ₹9.4 Lakhs

6. Management Consultant

About the job: Management consultants offer their expertise in solving business problems, improving performance, and maximizing growth. It is one of the highest paying non-technical jobs in India. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one.

The IT industry thrives on productivity thus any role associated with it is extremely important. Management consultants not only help source better talents for the companies but also helps get them on board with the budget given by the company, hence, also maximizing their financial resources. Along with that, as the consultants work closely with the marketing and finance and HR department, they are able to sense any upcoming threats and foresee future outcomes and act proactively on fixing them.

Responsibilities: 

  • Perform a comprehensive study and analysis of the organization (through data collection, secondary research, client interviews, etc.)
  • Prepare business proposals and presentations. 
  • Participate in strategy making, implementation, and evaluation
  • Manage projects and lead capacity-building workshops
  • Identify business issues and suggest remedies and innovative solutions.

Salary

Average management consultant salary in India is ₹1,149,770

Top employers for management consultant openings in India:

Source

7. Advertising and Media Professional

About the job: The advertising and media industry is competitive but equally rewarding. The starting annual compensation for practitioners in this field is about INR 420,000, which increases commensurate with qualifications, skillfulness, and experience.

Responsibilities:

  • Prepare advertising plans to reach the targeted demographics
  • Research markets, collect data and draw meaningful insights 
  • Design print, audio-visual, and digital ads, as and when needed
  • Select media to disseminate the ad campaigns
  • Maintain good relations with media outlets
  • Test ideas and evaluate them repeatedly to gauge their effectiveness

Average Salary: INR 8,35,865 p.a.

8. Investment Banker

About the job: Investment bankers act as intermediaries in the company-public interface through public offerings, handling stocks, and selling equities. Those with a degree in commerce and economics and MBAs (with a specialization in Finance) can consider taking up a career in investment banking. It has cemented its place as one of the highest paying non-technical jobs in India. Some of the major recruiters in this space include Goldman Sachs, Deutsche Bank, HSBC, and JP Morgan Chase.

It is needless to say, apart from these aforementioned big MNCs, every medium to large size enterprise requires an investment banker which makes it one of the most high-paying non tech jobs in IT. Those with an MBA degree can also stand a chance of enjoying a great career path of getting promoted from Vice President to Senior Vice President and finally to the role of Managing director. 

Responsibilities:

  • Develop financial models to value debt and equity
  • Assist in raising capital, and mergers, acquisitions and
  • Perform due diligence and document live transactions
  • Translate client portfolio into presentations

Average Investment Banker Salary

Investment Banker Salary Based on Cities

City Salary
New Delhi ₹ 20 Lakhs
Pune ₹ 20 Lakhs
Mumbai ₹ 15 Lakhs
Bangalore ₹ 9 Lakhs
Chennai ₹ 8 Lakhs
Hyderabad ₹ 10 Lakhs
Gurgaon ₹ 15 Lakhs
Noida ₹ 14 Lakhs

Source

How does experience affect Investment Banker salary?

Experience Salary
2 Year ₹ 7.9 Lakhs
3 Year ₹ 11.6 Lakhs
4 Year ₹ 12.7 Lakhs
5 Year ₹ 13.8 Lakhs

9. Legal Counsel

About the job: A legal consultant is generally an attorney who helps a corporation with regards to matters of law. It is one of those non technical jobs that the majority forgets has great importance in the IT industry as well. Their job profiles have evolved over time, and now they not only manage legal risks associated with IT companies but also partner with them and come up with variable solutions. 

A legal counsel of higher rank is often given the responsibility of managing legal risks, managing efficiency from the ground level, managing transitions and resources and maintaining strong communication and relationship with external advisors.

Responsibilities:

  • To act as a legal expert on compliance issues
  • To draft templates for employment policies, plan documents, governance and administration administration
  • To identify problems and updates and notify the same to internal and external clients

Average Legal Analyst Salary

Source
Legal Analyst Salary Based on Cities

City Salary
New Delhi ₹ 4.8 Lakhs
Mumbai ₹ 5.8 Lakhs
Bangalore ₹ 6.3 Lakhs
Pune ₹ 5.1 Lakhs
Kolkata ₹ 4.4 Lakhs
Noida ₹ 4.7 Lakhs
Hyderabad ₹ 7.0 Lakhs
Gurgaon ₹ 4.6 Lakhs

How does experience affect Legal Analyst salary?

Experience Salary
1 Year ₹ 4.3 Lakhs
2 Year ₹ 4.7 Lakhs
3 Year ₹ 5.4 Lakhs
4 Year ₹ 5.7 Lakhs
5 Year ₹ 6.9 Lakhs

How do Industries affect Legal Analyst salaries?

Industry Salary
IT Services & Consulting ₹ 4.8 Lakhs
Legal ₹ 3.9 Lakhs
Software Product ₹ 5.4 Lakhs
Financial Services ₹ 6.1 Lakhs
Internet ₹ 5.5 Lakhs

10. Graphic Designer

About the job: Graphic design is a creative career option that is open to individuals from non-tech disciplines as well. It combines text, images, and visual concepts to communicate ideas and appeal to the target audience. It may not seem like a high-paying one compared to the other non tech jobs, but in most cases, graphic designers work as freelancers and on a contract basis, which eventually includes it in the list of high-paying non-IT jobs. 

Responsibilities:

  • To develop the overall layouts and templates of communication and outreach materials
  • To design and produce advertisements, corporate reports, brochures, magazines, etc. 

Average Graphic Design Salary

Graphic Design Salary Based on Cities

City Salary
Bangalore ₹4.2 Lakhs
New Delhi ₹3.9 Lakhs
Mumbai ₹4 Lakhs
Hyderabad ₹4.1 Lakhs
Pune ₹3.8 Lakhs
Chennai ₹3.7 Lakhs
Noida ₹4 Lakhs
Gurgaon ₹4.1 Lakhs

Source

How does experience affect Graphic Design salary?

Experience Salary
1 Year ₹2.6 Lakhs
2 Year ₹3 Lakhs
4 Year ₹3.6 Lakhs
5 Year ₹4.3 Lakhs
8 Year ₹4.8 Lakhs

Graphic Design salary based on industries

Industry Salary
Internet ₹4.6 Lakhs
Financial Services ₹4.1 Lakhs
IT Services ₹4.1 Lakhs
Software Product ₹4.6 Lakhs
Retail ₹4.5 Lakhs

11. Technical Writer

About the job: As one of the highest paying non IT jobs in India, Technical writing involves collection, documentation, and dissemination of content to customers, designers, and manufacturers. Individuals with a background in engineering, computer science, and information technology can look at this non-tech career as a potential option. 

Responsibilities:

  • Break down complex topics into easy-to-understand information
  • Create white papers, journal articles, instruction manuals, and reference guides
  • Write technical reports to update C-suite executives

Average Technical writer Salary

Source
Technical writer Salary Based on Cities

City Salary
Bangalore ₹7.2 Lakhs
New Delhi ₹7.1 Lakhs
Mumbai ₹5.9 Lakhs
Hyderabad ₹6.9 Lakhs
Pune ₹6.5 Lakhs
Noida ₹8 Lakhs
Kolkata ₹9.1 Lakhs
Chennai ₹6.3 Lakhs

How does experience affect Technical writer salary?

Experience Salary
2 Year ₹4.6 Lakhs
3 Year ₹5.6 Lakhs
5 Year ₹7.5 Lakhs
7 Year ₹9.5 Lakhs
9 Year ₹11.5 Lakhs

How do Industries affect Technical writer salaries?

Industry Salary
Software ₹8.4 Lakhs
Internet ₹9.3 Lakhs
Engineering ₹5.8 Lakhs
IT Services ₹6.6 Lakhs
KPO ₹7.2 Lakhs

12. Content Manager

About the job: In modern workplaces, content managers are tasked with managing online multimedia content strategies. For most IT companies, content marketing is considered one of the best modes of creating brand awareness. Content managers are appointed with the aim of executing the task of creating brand awareness effectively. They work closely with a team of non-technical and technical writers, editors, graphic designers and video editors to come up with the most efficient content that is SEO optimised and reaches the targeted audience.  

Responsibilities: 

  • Manage content teams, including contributions from individual copywriters
  • Grow and engage the online community of a brand
  • Track community activity and execution of content plans

Average Content Manager Salary

Source
Content Manager Salary Based on Cities

City Salary
Bangalore ₹6.5 Lakhs
New Delhi ₹8.9 Lakhs
Mumbai ₹6.3 Lakhs
Hyderabad ₹4.4 Lakhs
Pune ₹7.2 Lakhs
Gurgaon ₹7.9 Lakhs
Noida ₹8.1 Lakhs
Chennai ₹10.4 Lakhs

How does experience affect Content Manager salary?

Experience Salary
1 Year ₹3.6 Lakhs
2 Year ₹4.7 Lakhs
3 Year ₹5.2 Lakhs
5 Year ₹7.1 Lakhs
7 Year ₹9 Lakhs

How do Industries affect Content Manager salaries?

Industry Salary
Software ₹5.1 Lakhs
Internet ₹9.2 Lakhs
Finance ₹8.2 Lakhs
IT Services ₹5.8 Lakhs
EdTech ₹8 Lakhs

13. Quality Assurance Manager

About the job: QA analysts and managers ensure that the organization’s products meet the internal and external standards before they go out into the marketplace. Quality management is a vital pillar of customer satisfaction and brand management, as well. 

Responsibilities:

  • Set procedures for quality assurance
  • Give direction to quality control personnel
  • Update the product manager about any issues that may arise
  • Analyze quality control reports
  • Find avenues for efficiency enhancement

Average Quality Assurance Manager Salary

Source
Quality Assurance Manager Salary Based on Cities

City Salary
Bangalore ₹21.1 Lakhs
New Delhi ₹20.8 Lakhs
Mumbai ₹17.1 Lakhs
Hyderabad ₹18.7 Lakhs
Pune ₹18.5 Lakhs
Gurgaon ₹20.1 Lakhs
Noida ₹20.8 Lakhs
Chennai ₹19.8 Lakhs

How do Industries affect Quality Assurance Manager salaries?

Industry Salary
Software ₹22.6 Lakhs
Internet ₹22.4 Lakhs
Manufacturing ₹14.4 Lakhs
IT Services ₹20.8 Lakhs
Finance ₹19.6 Lakhs

14. Customer Relationship Manager

About the job: Individuals with a background in business administration and communication-related disciplines can take up a career in customer relationship management. You can later advance to high-paying posts like that of account managers. 

Responsibilities: 

  • Build sales and maintain relations with customers and prospects
  • Resolve customer and client complaints and give timely responses
  • Expand customer base through upselling and cross-selling
  • Keep customers in the loop about new product developments
  • Review business performance from the context of CRM programs

Average Customer Relationship Manager Salary

Source
Customer Relationship Manager Salary Based on Cities

City Salary
Bangalore ₹3.8 Lakhs
New Delhi ₹3.7 Lakhs
Mumbai ₹3.7 Lakhs
Hyderabad ₹3.5 Lakhs
Pune ₹3.7 Lakhs
Gurgaon ₹4 Lakhs
Noida ₹3.5 Lakhs
Chennai ₹3.6 Lakhs

How does experience affect Customer Relationship Manager salary?

Experience Salary
1 Year ₹2.9 Lakhs
2 Year ₹3 Lakhs
3 Year ₹3.3 Lakhs
5 Year ₹3.9 Lakhs
7 Year ₹4.3 Lakhs

How do Industries affect Customer Relationship Manager salaries?

Industry Salary
Insurance ₹3.2 Lakhs
Internet ₹4.1 Lakhs
Finance ₹3.6 Lakhs
IT Services ₹3.4 Lakhs
Manufacturing ₹3.1 Lakhs

15. Product Manager

About the job: Product manager is a coveted position that deals with hand holding the product offerings of tech and non-tech companies right from concepts to the launch. Product managers need to be proficient in working with cross-functional teams and effectively communicating the directions. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one.

Responsibilities:

  • Develop product development strategies
  • Set the roadmap for products and product lines
  • Specify functional requirements and features
  • Guide the product throughout its lifecycle

Average Product Manager Salary

Product Manager Salary Based on Cities

City Salary
Bangalore ₹23 Lakhs
New Delhi ₹20.4 Lakhs
Mumbai ₹19.8 Lakhs
Hyderabad ₹22.3 Lakhs
Pune ₹20.4 Lakhs
Gurgaon ₹23.3 Lakhs
Noida ₹23 Lakhs
Ahmedabad ₹17.6 Lakhs

How does experience affect Product Manager salary?

Source

Experience Salary
2 Year ₹15.1 Lakhs
4 Year ₹18.5 Lakhs
5 Year ₹19.4 Lakhs
7 Year ₹20.3 Lakhs
10 Year ₹23 Lakhs

Product Manager salary based on industries

Industry Salary
Internet ₹24.5 Lakhs
Financial Services ₹17.8 Lakhs
IT Services ₹24.4 Lakhs
Software Product ₹26.2 Lakhs
Manufacturing ₹19.5 Lakhs

Standard Requirements for Non-IT Jobs

There are various opportunities available for candidates from non-IT backgrounds, both in terms of industry dynamics and employability. Many others take the entrepreneurship path and start their ventures to translate their specializations into action. Through all these possibilities, soft skills and practical experience run as common threads for success. 

Those looking forward to lucrative careers in non-tech fields should pay attention to developing their articulation, problem-solving, and collaboration abilities. Moreover, it would be best to keep the learning approach exploratory rather than being too deterministic.

You can consider taking up an internship or an entry-level job to gain industry exposure. Working across different functions within an organization and simultaneously interacting with outsiders can provide a suitable training ground for higher studies.  

Today, several online programs are catering to the learning needs of professionals and freshers. With advanced certificates and formal credentials, you can differentiate your profile to land the highest-paid non-IT jobs in India. Check out the following courses on upGrad:

A Quick Recap

To summarize, the IT industry offers numerous career avenues beyond traditional roles like developer, engineer, or data scientist. This article aims to provide an in-depth look into the highest paying non-IT jobs in India. Additionally, we’ve outlined the sought-after skills and qualifications recruiters seek in candidates. 

Armed with this information, you can delve into various fields that align with your interests and expertise. Consider this list as a roadmap for your career preparation, focusing on acquiring skills that foster both personal and professional growth. 

Frequently Asked Questions (FAQs)

1. What is the syllabus of marketing management?

Marketing management is a comprehensive and practical introduction for students to improve their ability to make effective marketing decisions, including developing marketing strategies, assessing marketing opportunities, and implementing plans. Course topics include marketing research and information systems, market-oriented strategic planning, buyer behaviour, target market selection, product and service planning and management, pricing, competitive positioning, distribution, and integrated communications, including online advertising, digital content marketing, public relations management, social media management, and sales software.

2. Why is a technical writer in demand in India?

With the amplified demand for technological solutions and innovations, artificial intelligence, and machine learning, the requirement for technical writing will also surge along with advances in this kind of content. According to a survey, the employment rate of technical writers is also expected to rise by 200% by 2029. Since technology is ubiquitous and reliance on it is increasing, technical writing has become a requisite feature for all organisations rather than an option. Technical writers spend effort, time, and finances on premium quality content to extend their target audience's best and most appropriate communication. Therefore, technical writing will be one of the most practical career options in the future.

3. What technical and soft skills do a graphic designer have?

Graphic Designers bring together technology and art, so they need a mastery of design principles combined with a grasp of designing software. Because they often work with clients and colleagues on various projects, they also need essential soft skills. The technical skills required are design principles, creativity, branding, and UI and UX design skills. The graphic designer needs the following soft skills: creativity, communication, problem-solving, strategy, and time management. Having these skills and qualities will make you a successful graphic designer. With an increase in digitization, the graphic designer finds high demand even in the freelancing sphere of work.

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Dilip Guru

He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.

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India’s Education Sector needs a new Avatar, a Contemporary Approach

5.18K+

India’s Education Sector needs a new Avatar, a Contemporary Approach

This article was originally published in Economic Times. Everyone seems to be talking about disruption. Like “startup” and “funding”, “disruption” has become a part of our daily parlance and evinces a strong sentiment among entrepreneurial enthusiasts. We are seeing disruption across sectors and levels, all of which is helping us in reimagining the world around us. Education, meanwhile, is crying out for disruption but is going unheard. It is a sector that is brimming with opportunities and waiting to be tapped with an innovative approach. The Need of the Hour The question is, are our institutions and universities imparting knowledge for a world that does not exist anymore in its old avatar? And are all of us, especially our youth, becoming smarter learners? The answer for both these questions is a resounding “yes”. The Idea Called UpGrad: Why Education is Serious Business India has the largest college-age population in the world — close to a staggering 125 million — but it is startling to know that less than one in five of them is doing their post-secondary education. This means only 20% of college-age youngsters are doing their higher education as opposed to 90% in the US. Will India be able to achieve its gross domestic product (GDP) growth targets at this rate? No. Will we need to double our participation rates in higher education in the next five-ten years? Yes Can pure offline, brick-and-mortar college and university models fill this massive gap? Again, the answer is obvious. Look at the challenges. One, it takes four-eight years to set up one campus/university and at its peak it could cater to 5,000-10,000 students. Two, we need to have enough trainers and teachers to feed into these facilities, many of them in remote areas or away from cities. Three, the cumulative outlay at scale for private or public-private partnership (PPP) models to cater to the entire college-going population will be nothing short of $100 billion. Four, over half of this 125 million youngsters, I believe, will have compulsions to take up a job very early in life for socio-economic reasons and may not have the flexibility to go back to college after that. In this scenario, online education can be the big disruptor for India. Of course, there will be myriad challenges, but it offers exponential solutions: it can reach the remotest parts of India, aggregate the best faculty as everyone from the offline world can participate with much less demand on their time and lastly our youth can stay in their jobs while continuing to learn. Kushagra Saran’s Journey while Impacting Education Disruption in online education can be the answer to the gigantic challenge that India, called the youngest nation in the world, is facing. If we do not create equal opportunities and access to the best learning/upskilling/upgrading centres for our ambitious and aspiring youth, our demographic dividend can turn into a demographic debt. Skill India too has a goal to train over 400 million people by 2022 and this audacious outreach can be achieved only by radical disruptive thinking and bold execution. However, online will not succeed if it simply copies traditional teaching methodology. Online education should be more focused on professional education and post-graduation as those demographics look for flexibility and augmentation. For early years and K-12, brick-and-mortar schools will continue to play a big role in the holistic development of the child and online education will only be a supplement. Five-Year Plans For online education to be disruptive and for it to succeed, education will have to be thought through as a digitalfirst medium. Technology will have to be integrated to create a superior learning experience on the online platform. Online education has to move away from being a glorified content library; it has to involve peer-to-peer discussions, alumni chats, group studies and more. It has to shed its reputation of providing isolated, individual learning platforms and evolve into a social platform where you are not learning alone but studying together with a lot of individuals. Let’s come to terms with a few things. In the 21st century, what we learn will have less and less relevance after five years and hence there is a need for constant upgrade. Convergence of new forms of learning will be the fuel for and engine of economic growth. Universities need to develop programmes that are linked closely with employer demands. Otherwise, the results will be disastrous: while job seekers overspend on education programmes that are less likely to result in ideal employment opportunities, employers will be hiring poor fits. We need to change the mindsets of multiple stakeholders — academia, companies, students, young professionals and, most important, families — because how we learn and who we learn from have transformed. Our dependence on experts and figures of authority has diminished while our ability to learn from each other has spiralled dramatically. All I can say is, I wish I was back in college today. If you like to have one-to-one with industry experts, networking with hundreds of entrepreneurs, and bag a seed funding to start your idea, check Leadership & Management program
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by Ronnie Screwvala

11 Mar'16
Working Professional’s Need of Staying Relevant

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Working Professional’s Need of Staying Relevant

Online education across segments and students population is emerging as a popular option for individuals. Across age groups, online education is getting adopted. A segment where we at UpGrad feel that online adoption will be rapid, is the working professional segment. And there are multiple reasons for the same – from their ability to pay, their willingness to move up in their career etc. In this piece I want to touch upon a key trend that we are targeting – changing requirements of the industry and the need to continuously upgrade for working professionals. To give an example, a few decades ago – a farmer’s son would be a farmer; a carpenter’s son would be a carpenter. Things changed over time, and a farmer’s son started becoming an engineer. And in today’s world, an engineer goes through 5+ career shifts in his/her career span. There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW! Marketing is not the way it used to be 10 years back. Payment is not the way it used to be 5 years back. Data analysis has undergone drastic changes. And in this digital age, the rate of this change is going to further accelerate. Industry will evolve rapidly, and as working professionals, each one of us has to keep up with this changing requirement. Industry is not going to wait for the individual to get upskilled or upgraded, and a large part of the onus will lie with the individual. Further, the rate at which the needs of the industries are changing; our current university system is not able to cope up. Therefore, individuals have to look for alternate options to add relevant skills to their portfolio. This is where online education comes into the fore. Professionals today do not have the flexibility of leaving their jobs and going to a school to learn new skills. Online education platforms are great options for these professionals who are looking to continuously upgrade, while continuing to stay in their jobs. Unlike offline education, online medium provides the advantage of being able to update the program curriculum and content regularly, and keep it relevant to the industry needs. Online medium also allows real-life problems to come to working professionals learning, where an individual can actually live the real-life situations in the form of case studies. Top 10 Essential Tools For Startup Business in India In the digital age, each individual will have to continuously upskill himself/ herself to stay relevant, and that would provide a large opportunity for edtech startups to create scale platforms. EdTech startups will have to look for opportunities where there is a significant demand supply gap, and look at providing right education programs. The biggest challenge in this will be the ability of edtech startups to design the program content for digital medium, rather than replicate what is being covered in the offline programs. Taking advantage of the digital channel will be key here. So for all edtech startups, keep your ears on the ground, and look for areas and skills that will allow you to build scale learning platform.
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by Mayank Kumar

20 Apr'16
Google I/O 2016 – Day 1 | Recap

5.07K+

Google I/O 2016 – Day 1 | Recap

The most awaited Google I/O 2016 Conference was filled with announcements about improvements in current products and launch of some new products. In this article, we have summarized the biggest announcements from Day 1 of the conference. Google Allo Allo is Google’s new messaging app with resident chatbot. It has features like whisper/shout, expressive stickers, smart replies- which evolve with time and wide range of bot support especially the Google Assistant search bot. One of the most important features of Allo is that all its chats are encrypted but incognito mode offers end-to-end encryption and an option to send messages that self-destruct. Additionally, once you close a chat, the entire conversation is deleted forever. Google Duo Duo is Google’s mobile only companion app for Allo that helps in video calling. One of its special feature is ‘Knock Knock’ which lets users see the incoming video call feed before even answering the call. So, the receiving party can see who’s calling and where they are before they even pick up the call. Google Assistant Google takes search to the next level. Google Assistant supports “conversational understanding” to make search more natural and to better support voice searches. Google Home Home is built on the Chromecast standard, which lets it push media to other Cast-compatible speakers and screens, change temperature or lighting through Nest devices, and integrate with third party services. The entire experience is hands-free, powered entirely by voice. In fact, it doesn’t even have any buttons. Simple voice commands will control every aspect of the Home. Android N Android N comes with new features that include more control over notification size from different apps and a new picture-in-picture mode. Android N uses a new API called Vulkan that lets developers directly control a phone’s GPU for sharper 3D graphics. Android N will also download and install system updates automatically. The name of Android N has not yet been released. It is going to be selected through a crowdsourced contest. Google Daydream Google has a new VR platform built on top of Android N, and the new VR platform is called Google Daydream. It is an optimized virtual reality platform that aims to standardize the mobile-based VR experience. It also spans both software and hardware; Its biggest limitation is that it will be available only in new phones with special sensors and screen. Android Wear 2.0 Android Wear 2.0 can function independently of a smartphone. Apps no longer need a connected smartphone in order to function. Apps can function and even communicate without a phone, as long as the wearable device is connected to the internet via cellular or Wi-Fi. Users can also make data from any app show up on any watch face. Instant Apps One of the most interesting announcement was google Instant Apps. With Instant Apps, users can begin using an app instantly from right within the Google Play store without even having to download and install the app. As we can see, Google has made some big moves in the three hottest areas of tech – virtual reality, messaging, and smart assistants. However it would be interesting to see how these new products will compete with their competitors and how much of market share would they capture after their launch.
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by Dilip Guru

19 May'16
There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW

898.94K+

There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW

This isn’t just a catchy headline meant to shock you, though that would be a justified reaction. If you are 25 years old, have graduated from a reputed institute in a traditional higher education discipline and are looking for a job, you may not be handed one on a platter any time soon. You may be cushioned within the famous Indian demographic that is supposed to yield a “dividend”, but unlike what you’ve been reading everywhere, this does not guarantee you employment. Between 1980 to 2010, 90% of world labour force growth occurred in developing countries and about 500 million new workers emerged in India and China alone (workers went from 260 million to 470 million in India, between this period). India, along with other developing counterparts, is all set to fuel 60% of the global growth in labour in the upcoming years. Keep in mind that enrolment in Indian higher education is only 24% right now. With India attaining almost universal elementary education and increased retention in secondary schools, the projected demand for higher education and jobs thereafter, will only escalate. By 2050, India will be home to more than a billion job seekers. This means providing jobs for over 12 million new entrants annually. There is also the challenge of finding jobs for the backlog, which reached 60 million by 2014. So isn’t this good news? India finally placed on the world map with a solid advantage where labour supply is concerned. Well, it may not all be good news. The new-age job-seeker must strive to acquire specific skill sets to be considered employable. Currently, only 43% of Indian youth are considered fully employable. Indian millennials are being touted as the future of jobs and the saviours of the working world. But this won’t hold true if in-demand skills are not imparted to the youth entering the workforce. The world of work is changing and industries are transforming. It’s a fact that we are moving towards a massive labour pool, but we are possibly riding a low-skill, low-wage cycle to get there. The country is on a trajectory that involves a surplus of millions of low-skill workers, whereas most nations, including India, will be increasingly demanding a high-skill workforce. Impacting Education: My Journey and UpGrad Most industries are replacing low-skill jobs with high-skill ones. Skills relating to upcoming technologies like cloud computing, social media, artificial intelligence, robotics, nanotechnology, etc, are gaining immense relevance. Unfortunately, our education system is not preparing students well enough to enter the workforce as high-skill workers or equipping them with skills in the mentioned emerging domains. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The new-age job-seeker must strive to acquire specific skill sets to be considered employable. Currently, only 43% of Indian youth are considered fully employable. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The positive connotation associated with our demographic shift has been taken for granted and assigned the term “dividend.” But if we don’t strategically harness this change, we could very easily be faced with a demographic disaster. We don’t want to be stuck in a situation where we have too many job-seekers with inadequate skills, and therefore not enough jobs for them. India is moving workers out of farm jobs at a very fast rate, and this will only add to the burden of providing jobs in other sectors. We need a wake-up call and more concerted efforts towards large-scale skill development and training. We may have a situation of too few high-skill workers and not enough jobs for medium- or low-skill workers. This needs to be rectified by adjusting the education and skilling system to ready ourselves for the jobs of tomorrow. UpGrad develops various programs such as Digital Marketing Certification Program, and Product Management Certification Program in collaboration with IIIT Bangalore, specially designed for working professionals looking to up-skill themselves.  Check out the free courses.
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by Mayank Kumar

20 Jun'16
Only 25% Of Indian Graduates Are Employable, And The Solution Is Obvious

6.57K+

Only 25% Of Indian Graduates Are Employable, And The Solution Is Obvious

Co-authored by: Apoorva Shankar, Business Development Associate, UpGrad The world today has enhanced productivity requirements. Due to this, the demand for highly skilled labour is growing. China and India are set to drive this demand. Globally, the share of low-skill jobs is likely to decline from 74% of employment in 2010 to 62% by 2020. On the other hand, the shortage of highly skilled workers with a tertiary level of education is expected to reach 18 million by 2020, globally. But due to its demographic dividend, India will have a labour surplus of 47 million by 2020. However, this surplus may only be of low-skilled labour. And while the demand for highly skilled labour is increasing, the supply isn’t quite keeping up. The challenge, as well as opportunity, that India faces is how to train such a large reserve of labour and convert low skills to high skills. One solution that immediately comes to mind is providing higher education for all. But at present only 24% of those meant to be participating in higher education, are actually enrolled. Plus, traditional college or university pedagogy has been increasingly criticized for being outdated and irrelevant to the jobs market. If you attended school or college in India, you will have first-hand experience of the ills that plague the system. Some of the reasons for this are: Absence of a customized or personalized approach to education (necessary as different students have different needs and learning capabilities). Restricted resources due to not-for-profit nature of educational institutes and over-regulation. Lack of technology infrastructure. Poor teaching quality. Lack of skills-based learning. Low focus on research and development. Minimal partnerships with industry/foreign academia. Outdated curricula not reflecting requirements of a dynamic market environment. Skill-intensive industries are expected to contribute more than 90% of India’s GDP by 2030. The opportunity is staring at us in the face. Only about 25% of Indian graduates are considered employable by the organized sector. Further, 48% of Indian employers said they were having difficulty in filling jobs, in 2012. Despite employers expressing difficulty in finding employable candidates, in 2009-10 the unemployment rates in India were higher for those who were more educated (graduates had more difficulty finding jobs than secondary or primary level graduates). [b_color background=”#EDFF3D”] Also Read – Technology will surely kill some jobs, but not all of them [/b_color] So Indian education, in its current form, hasn’t proved to be enough training for the incoming workforce. The numbers also prove that just completing higher education in any field is not all it takes anymore. This pinch is being increasingly felt as the world of jobs is turning upside down; which is why we need skill training. Skill-intensive industries are expected to contribute more than 90% of India’s GDP by 2030. The opportunity is staring at us in the face. It’s not just about the potential but also the responsibility we are tasked with — restoring balance to the global supply of labour. The country needs to invest in skill development and training for a large chunk of its population. Exploiting sheer numbers is therefore one major reason to skill our workers. Secondly, the demand for advanced skill-sets in emerging areas is growing. Knowledge-intensive roles such as finance, business, etc, and those related to information technology and entrepreneurship are gaining momentum. The reality that these skills must be acquired will take root for more and more individuals, including drop-outs from the mainstream education system and those who have completed such education. Currently, the actual supply of these workers falls drastically short of matching growing demand. Hence, the gaps in domain knowledge are another reason to scale up the skilling. You are likely to be at a disadvantage, in terms of skill training and thereby employability, when compared to someone your age in China, USA, South Korea… In China about 47% of the workforce has received some kind of skill training, 52% in USA, 68% in UK, 75% in Germany, 80% in Japan and 96% in South Korea. Comparatively, only about 10% of the Indian workforce received such training in 2008. India is seventh in the category of countries facing maximum difficulty in filling jobs, i.e., 58% difficulty, where the global average is 38%. These figures reflect that just belonging to the young Indian demographic is not enough. You are likely to be at a disadvantage, in terms of skill training and thereby employability, when compared to someone your age in China, USA, South Korea etc. To address these imbalances, India needs unprecedented increase in both education and job creation. At this point, there is no guaranteed advantage for India in the contest for high-skill talent. It will be dependent on skilling. Considering the state of higher education and the skill upgrade required to be carried out in the future, the process will not just be about learning for professionals, but rather unlearning and re-learning.
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by Mayank Kumar

13 Jul'16
7 reasons to watch UpGrad Talks today

5.19K+

7 reasons to watch UpGrad Talks today

There is really no secret sauce for success. Provided you have had the opportunity to view the exclusive online tete-e-tete sessions brought to you by UpGrad Talks. With an amazing roster of world-class speakers, some from the top 1000 companies of India such as Mahindra & Mahindra, Tata Sky, Coca Cola, JP Morgan, JWT to start-up poster children such as RedBus, Snadeal, Ola & Zivame and many more, Upgrad Talks provides insights into their formulae for success. The talks also share deep learning from situations that didn’t work out and many valuable nuggets of honest, down-to-earth and practical advice from successful entrepreneurs, experts and industry leaders. While some lip service has been paid to new-age technologies and skill sets, and the evolution of industries because of these, a deeper understanding of what this signifies is missing. Upgrad Talks intends to fill this gap by bringing together thought-leaders from different walks of life and raising the level of discourse in this area, as they share their experiences. Here are the top reasons why you must visit talks.upgrad.com today and make it your daily source of insights and motivation: Get Inspired Inspiration can come from many different sources. You may get inspired when you see a problem that needs a solution, which you are able to ideate, or get inspired when you hear stories of adversity being overcome by sheer willpower. Rarely does the simple existence of wealth inspire us. It may motivate us to work harder, but inspiration stems from a deeper place that needs real stories. Upgrad Talks are stories from the folks who have lived these stories, first hand. Not only does hearing someone’s complete story of challenges, thought process and subsequent outcome inspire, it also gives birth to new ideas and provides impetus to grow in your own space.  Moreover, inspiration also stems from well-put statements such as, ‘attitude will sail you through,’ by Harit Nagpal, CEO of Tata Sky. A key benefit of listening to industry leaders is that it also inspires us to think. ‘What we think, we become,’ is a quote by Buddha that sums up this well. Go ahead, face challenges It does not matter if you are a startup or an established financial organization; challenges, big or small, exist in every level of most businesses. Challenges faced, strategized and overcome is the rite of passage for almost everyone. Not only do Upgrad Talks cover challenges faced by leading industry veterans, it also covers it from various stages of businesses along with discussion of the solutions that helped overcome them. Upgrad Talks speakers’ discuss challenges faced by businesses in different spaces, which makes these talks an interesting listen. Furthermore, is quite motivating to hear the candid conversations of business leaders. So what is the common thought on challenges in the Upgrad Talks? No challenge is too big. It also strengthens the belief that challenges help you grow and become stronger and develops a sense of confidence to take on the next big challenge. Learn from influencers People who can motivate are great influencers. To hear success stories at Upgrad Talks, which have been driven by deep-rooted passion as well as courage of conviction can be a great influence on most people. It is likely to help you push yourself to greater heights and also follow your dreams a bit more diligently. To quote Snapdeal’s Kunal Bahl, ‘ there is a fine line between stubbornness and persistence.’ Upgrad Talks is likely to help you define the lines as an excellent selection of influencers talk also about the key soft skills required to make it a significant mark on the industry that you belong to. Mentoring As you listen to entrepreneurs, business leaders and experts on models that have worked, one can also start drawing parallels to one’s one business or profession. Mentoring of this kind is both subtle and effective as it helps you choose some key takeaways from the shared experiences that are most relevant to you. Follow the series to get premium access to the best mentors in the country as they talk about education, the emerging digital age and its impact on businesses, talent shortages and advice to youngsters. A bit of crystal gazing In the series of Upgrad Talks, one is likely to come across a vast amount of business knowledge which has been converted into digestible insights that can also help you choose the next steps in your career. Speakers’ at Upgrad Talks share their business mantras and what the future is likely to be.  This is crystal gazing of the finest variety and yet another reason to tune into the talks. A healthy dash of optimism One of the unique selling points of the Upgrad Talks is that they also brings out the combined optimism in business from key industry leaders. Apart from that one can learn what is next in the industry, and explore potential future opportunities in the workspace. The upbeat and positive nature of these talks makes them a must-listen. Easily available online Just in case you were wondering how far you would need to travel to listen to such a wide range of speakers, you can breath easy. Upgrad Talks are delivered online and you can listen to them at your own convenience. All you need to do is to long onto talks.upgrad.com and you can access high quality, pre-recorded sessions online. Upgrad is making content richer, bigger and better as it kicks off with 15+ talks delivered by entrepreneurs, experts & business leaders.  You definitely do not want to miss out on the educational transformation that UpGrad is fuelling in partnership with some of the greatest minds. Remember, one can never stop learning. So, if you always aspired to hear great advice and insights from the top Indian business leaders on how you can grow your business, choose a career goal or get inspired, do take a look at Upgrad Talks. They are truly the voices that impact. Join us today and be a part of it at talks.upgrad.com.
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by Omkar Pradhan

06 Aug'16
Evolving online education: Learning Together

5.36K+

Evolving online education: Learning Together

Technologies in online learning have been making promises since early 20th century. From radio to present day MOOCs,  multiple new technologies were seen as silver bullet in revolutionising education. These promises were indeed laudable, to make education accessible to everyone, affordable for everyone and more effective. Yet, the same history of unmet expectations has been repeated every time*. Although a lot has happened over the past decade in terms of growth and expansion of online education, there are many challenges yet to be solved before we can say online learning has truly arrived. We, at UpGrad, believe the following three challenges are the biggest hurdles to the success of online education. Isolation: Online learning is solitary experience   Acceptability: Online learning’s validity in the Job Market   Not Engaging: Interplay of distractions and motivations in learning online The dismally low completion rates and high failure rates are reflection of these challenges [1]. Our goal at UpGrad is to fight these challenges and provide an unmatched learning experience for the working professionals. We believe, with the flexibility of online learning, every working professional can “UpGrade” himself without going back to full-time formal education. Hence, we need to to make online learning mainstream. In this article we would be sharing how are setting the online learning as a ‘Social Experience’ for our students, ie the first of the three mentioned challenges. In 2000s, internet surfing was mainly an individual experience and on the other hand, in 2016 almost all of internet time is a social experience. We do not feel alone in 2016 version of internet. We believe online education will have much higher engagement and completion rates once it becomes a social experience. An average student’s e-learning journey is an individual experience making him/her feel isolated. Learners move through the course with limited interactions with both their instructor and classmates. We at UpGrad, are building a new learning platform specifically designed keeping our students and their needs in mind. We believe this would be key to provide the kind of engagement levels the students deserve. The perception of social presence (or lack of) is a big concern among students and teachers in online learning. Teachers develop courses in isolation and the students take the courses in isolation. Researchers have found strong correlation between the sense of social presence facilitated by the course and student’s perceived learning [3,4,5]. Also there is good re correlation between withdrawal in the course and student’s perceived lack of social interaction and instructor presence [3]. Lack of social interaction in e-learning increases the distraction, since a learner would look for social interaction elsewhere which is usually Twitter, Whatsapp or Facebook. If there is another learner doing the same course in my apartment building, there are limited chances that I would know about him. As learners of online courses, we are oblivious of everyone else’s presence except few replies on the discussion forum. They do form Facebook groups or Whatsapp groups organically, yet the whole online learning format ends up being mostly a solo experience. Here are the steps we are taking at UpGrad in making our online programs a social experience.: Profiles : The first step in ‘social’ e-learning is knowing your classmates. We have learner profiles with education and work history along with other details. Almost everyone is encouraged to fill in their full profile along with a descriptive ‘bio’ section. There are multiple points where learners are nudged to click on the profiles. To improve discoverability of relevant profiles we not only leverage cohort social graph but also use interest graph, performance graph, complementary skills graphs. Combined with other semi random** algorithms like who was recently online, learners bump into each other in interesting ways. In the first month of Data Analytics Program, an average engaged learner viewed peer profiles 110 times. Discussions: We have a discussion forum which is contextual and relevant to the course content. We designed it from the ground up to involve learners during the course. They help each other, solve doubts, ask questions, have healthy debates on the forum. Only when there is no consensus a Teaching Assistant gets involved in clearing the doubts. Last 3 months data shows that on a daily basis 50% of the students who are engaged on the platform, also engaged actively on the discussion forum. As most professionals have different backgrounds, sharing of experiences on the forum is much valuable to everyone in the cohort. We have seen learners fall into three buckets on the forum. First is the majority producers, the top 30% of forum content producers are responsible for around 70% of the discussions. The next 50% do the rest of 30% of the content but continue to voice their opinions through upvotes. Rest of the 20% are mere observers. These numbers are highly encouraging and we will be investing more time in finding out how student-student social interactions can help in overall engagement. Figure 1: Forum topic distribution in one of our programs. Share in the pie is (questions * votes) for each topic. Bigger share of the pie is a proxy for doubts. This lead us to start live sessions on those topics. Thought Leader AMAs: Initiating and maintaining engagement on the forum is hard. To set the ball rolling, we started the discussion forum for a new cohort with getting a thought leader to do an AMA on the platform. This way not only the students got a product onboarding experience but also the social expectation was set amongst the peers. In some months, the total content creation during AMAs ended up around 20% of the total cumulative content. We also observed a side benefit of starting the program with thought leader – that learners are more helpful, behave with more civility and show much more respect for each other. This is not very unusual because it is known that a group’s eventual social dynamics are very much impacted by behaviour in initial few days. In a way, it sets the trend which follows upto the end of the course. We also explored bringing in external motivations to see how does it impact on engagement levels. At times, there were small gifts for top forum contributors and at times we included forum participation in the grading. Our primary observations show that this is to be used cautiously. We are working on establishing a balance between extrinsic and intrinsic motivations for social involvement. Facebook Groups: For all cohorts we have Facebook groups for students apart from the platform discussion forum. We were not very confident how much our forum will be used for non academic discussions and generic social sharing. However, we found more and more discussions of generic nature and sharing of articles & blogs also started happening on the forum. Hence facebook group ended up becoming redundant. We are thinking of doing away with a cohort’s facebook group with this expanded use of discussion forum In summary, having a strong sense of community within the students is a big predictor of learning outcomes. This has been researched multiple times [7, 8]. Our platform’s usage data of course progress and social interaction activity strongly confirms this research. At a time, a learner who is socially engaged on our platform has usually completed 4 times (Figure 2) course materials than a learner who does not participate in social discussions. This high correlation has been repeated across multiple cohorts. Figure 2: At a snapshot of time course completion rates for learners active on forum vs non active. Apart from the student isolation e-learning content creators and facilitators tend to work in isolation, reflecting and sharing of best practices is minimal[6]. We at UpGrad are aware of this problem, and making sure different program teams collaborate and share solutions to common problems. We do not have complete solution to isolation in learning yet. We as a company are focussed on solving this problem, we are testing out few ideas and are willing to share the results with the community. With these changes we are expecting online learning experience to be more engaging, more involving and eventually pushing up the low completion rates of online learning. These are early days of online education and we have miles to go. Bibliography [1] http://collegequarterly.ca/2007-vol10-num03-summer/rolfe.html [2] Online Social Networks as Formal Learning Environments: Learner Experiences and Activities, The International Review of Research in Open and Distributed Learning, Vol 13, No 1 (2012) [3] Tello SF (2007). An analysis of student persistence in online education. International Journal of Information and Communication Technology Education [4] Herbert, M. (2006). Staying the course: A study in online student satisfaction and retention. Online Journal of Distance Learning Administration, 9(4). [5] Morris, T. A. (2009). Anytime/anywhere online learning: Does it remove barriers for adult learners. In T.Kidd (Ed.), Online education and adult learning: New frontiers for teaching practices. Hershey, PA:IGI Global. [6] Duncan, H & Barnett J (2009) Learning to teach online. [7] Kaulback, B (2015). Learning Together : Community and Network from the perspective of designers of online learning. (Doctoral dissertation) [8] Bernard, R. M., Abrami, P. C., Borokhovski, E., Wade, C. A., Tamim, R. M., Surkes, M. A., & Bethel, E. C. (2009). A meta-analysis of three types of interaction treatments in distance education. Review of Educational Research, 79(3), 1243–1289.
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by Ankit Mittal

08 Aug'16
Skill deprivation: Education alone won’t guarantee a job, in-demand skills need of hour

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Skill deprivation: Education alone won’t guarantee a job, in-demand skills need of hour

If you are 25 years old, hold a degree in a traditional arts discipline from a well-regarded institute and are looking for a job, you may not be handed one on a platter any time soon. You may be cushioned within the famous Indian demographic that is supposed to yield a ‘dividend,’ but unlike what you’ve been reading everywhere, this does not guarantee you employment. Between 1980 to 2010, 90% of world labour force growth occurred in developing countries and about 500 million new workers emerged in India and China alone (workers went from 260 million to 470 million in India, between this period). India is all set to power most of global growth in labour in the coming years. Enrolment in Indian higher education is 24% right now. With India attaining almost universal elementary education, and increased retention in secondary schools, the projected demand for higher education and jobs will only escalate. India has finally been placed on the world map with a solid advantage where labour supply is concerned. Impacting Education: My Journey and UpGrad It’s not all good news though. Indian millennials are being touted as the future of jobs and the saviours of the working world. But this won’t hold true if in-demand skills are not imparted to the youth entering the workforce. The world of work is changing and industries are transforming. It’s a fact that we are moving towards a massive labour pool, but we are possibly riding a low-skill, low-wage cycle to get there. The country is on a trajectory that involves a surplus of millions of low-skill workers, whereas most nations, including India, will be demanding high-skill workers more and more. Most industries are replacing low-skill jobs with high-skill ones. Skills relating to upcoming technologies in advanced areas – think AI, robotics, data science and mining – are gaining immense relevance. Unfortunately, our education system is not preparing students well enough to enter the workforce as high-skill workers nor equipping them with skills in emerging domains. Curricula is outdated and pedagogy poorly-developed. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The new-age job-seeker must strive to acquire specific skill sets to be considered employable (currently only 43% of Indian youth are considered fully employable). This applies to all sectors of the economy, as most industries and businesses are adopting new-age technologies and going digital within most functions. There’ll Be A Billion-Plus Job-Seekers By 2050! The positive connotation associated with our demographic shift has been taken for granted and assigned the term ‘dividend.’ But if we don’t strategically harness this change, we could easily be faced with a demographic disaster. We don’t want to be stuck in a situation where we have too many job-seekers with inadequate skills, and therefore not enough jobs for them. India is moving workers out of farm jobs at a very fast rate, and this will only add to the burden of providing jobs in other sectors. Realising this, even the government has begun focusing on skill development and training. Creating an entirely new Ministry and launching the Skill India Mission are clear indications of this. Another sign that skill training is gaining momentum is reflected in the growth of the Indian education and skills industry at an average rate of 13% over four years. From Rs 1.21 trillion in 2008 to Rs 2.35 trillion in 2012. However, these measures have not been enough to successfully skill India’s young. Only 2% of the Indian workforce has received some kind of formal skills training so far, and 8% have received informal training. Comparatively, 47% of China’s workforce is skill trained, 52% in USA, 68% in UK, 75% in Germany, 80% in Japan and 96% in South Korea. Almost half of Indian employers find it difficult to fill jobs and a similar proportion of employed youth suffer from some degree of skill deprivation. By 2050, India will be home to more than a billion jobseekers. This means providing jobs for over 12 million new entrants annually. There is also the challenge of finding jobs for the backlog, which reached 60 million by 2014. The pace of accretion to the labour market will keep increasing, given our demographic profile and declining age-dependency ratio. Our working age population (15-64 years) will peak in 2050 and till then pressures for jobs will only become worse. We need a wake-up call and more concerted efforts towards large-scale skill development and training. We may have a situation of too few high-skill workers and not enough jobs for medium or low-skill workers. This needs to be rectified by adjusting the education and skilling system to ready ourselves for the jobs of tomorrow. Article Source: http://www.firstpost.com/business/skill-deprivation-education-alone-wont-guarantee-a-job-in-demand-skills-need-of-hour-3020568.html
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by Apoorva Shankar

08 Nov'16
Why The Growth Of Higher Education In India Hinges On The Private Sector

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Why The Growth Of Higher Education In India Hinges On The Private Sector

For the sake of simplicity, let’s say that the public sector’s role in education can be identified as a three-fold one. Firstly, it is tasked with universalizing access to education. Its next responsibility would be to regulate the sector and finally, to ensure quality education for all. In the context of the access provider role, estimates show that just in terms of physical infrastructure, more than a US $100 billion spends would be required in higher education alone, to double enrollment, from where it stands today (24%). Where regulation is concerned, bodies such as the University Grants Commission (UGC) and other higher education regulators are in-charge but leave much to be desired in terms of quality checks and monitoring, accreditation, etc. In fact, the UGC merely acts as a grants disbursing body now for universities and colleges, rather than a regulator. This is despite the fact that about 16% of the Ministry’s budget (2016-17) was allocated to UGC. Regarding quality, the government struggles to set standards and measure outcomes. Accreditation in the country is irregular and sub-optimal. In addition, unlike school education, where a certain level of learning outcomes may be gauged, this is difficult to do in higher education – especially assessing employability of a student post completing such education. So is there a role the government should prioritise? Further, because the government is entrusted with these roles, does it necessarily mean that they are its exclusive mandate? Or should the government act as an enabler and allow external participation if it means better execution and a higher success rate? The education and training industry is extremely large today and has strong further growth potential. With total educational spending of $2.7 trillion, the industry accounted for about 4.25% of the world’s GDP in 2010. In India alone, the spending on education and skilling has touched approximately Rs 74,000 crore. This may seem like a daunting figure but is still not sufficient. India spends about 4% of its GDP on all of education (about 1% on higher education), whereas globally the minimum recommended expenditure on education is 6% of GDP. Most of the public expenditure on higher education is used upon salaries and maintaining existing institutions, leaving very little to be spent on curriculum, research, and technology. However, spending on education still has enormous scaling to do and this is where the private sector comes in. Private players will have opportunities from rising demand in segments not well covered by the public education system (like adult education and vocational training). They bring in additional capital and are able to make huge investments, especially when government spending is insufficient and results in substantial infrastructure and investment deficit. For instance, the government had set a target of achieving a 30% enrolment ratio in higher education by 2020. The enrolment ratio currently is 24%. Judging by historical trends, and the current pace of rising enrolments, this target seems difficult to achieve. We may need a better, plan to succeed. Plus, the demand for higher education is only set to accelerate with growing population, higher enrolment as well as retention of students in schools. The private sector could play a crucial role in plugging these gaps and matching demand. In fact, it is already capturing the market in a big way, as can be seen in the adjacent graph. Enrolment in, and share of, private higher education institutions has surpassed that of government institutions (data as on 2013). Even the online education market in India expected to grow to US $40 billion by as soon as 2017. Unlike the education sector, which is legally mandated to operate on a not-for-profit basis, for-profit skill training institutes can be set up. This, coupled with initiatives of the National Skill Development Corporation, has encouraged the private sector to set up vocational training institutes. Corporate interest has also increased in the skill development space because of the benefits that accrue to businesses themselves, in the form of adequately trained manpower as a ready pool for future hiring. Majority of institutions offering professional disciplines are now in the private sector. There is a tendency of the public sector to view the private sector’s involvement in the education space with scepticism. But the private sector is necessary because of its ability to match industry demand for superior skilled manpower. It supplements infrastructure, facilities, technology and pedagogy and has an added advantage of escaping bureaucratic control and retaining autonomy to a large extent. Private players often collaborate with reputed international universities for faculty and other benefits which can be attractive to prospective students. They are also heavily investing in research-based education. As consumers of skilled manpower as well, the private sector is in a position to understand what type of skill training is to be imparted, and eventually benefit from it. This makes skill-training more efficient and effective. All three education-related roles of the government are equally important. However, while regulation should remain outside the purview of the private sector, nothing should stop them from assisting the public sector in maximising enrolments and improving quality of education. Public needs to work with private and create a level-playing field, in order to uplift the overall quality of education. Article Source: http://www.huffingtonpost.in/mayank-kumar/why-the-growth-of-higher-education-in-india-hinges-on-the-privat/
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by Apoorva Shankar

08 Nov'16