FormatLive Online
Recommended 10-12 hrs/week8 Weeks (6 Core + 2 Prep)
Hands-on ProjectBring Your Own Blog
Live Learning40+ Hours
Start DateComing Soon

    Programme Overview

    Key Highlights

    40+ Hours of Live Learning with Industry Experts
    40+ Hours of Live Learning with Industry Experts
    5+ Case Study Discussions
    5+ Case Study Discussions
    5+ Tools Walkthroughs and Personalized Feedback Sessions
    5+ Tools Walkthroughs and Personalized Feedback Sessions
    Weekly Doubt Clearing Sessions
    Weekly Doubt Clearing Sessions
    Peer Networking with Potential Digital Marketers
    Peer Networking with Potential Digital Marketers
    upGrad Alumni Benefits
    upGrad Alumni Benefits
    5+ Playbooks and Templates
    5+ Playbooks and Templates

    “Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”

    - Ronnie Screwvala, Co-Founder, upGrad



    Best-in-class content delivered by industry leaders in the form of live lectures. 

    Download Syllabus
    Top Skills you will learn
    Paid advertising; Paid vs Organic Reach; Understanding Searcview more
    Target Audience
    Whether you want to explore a career in digital marketing orview more
    Minimum Eligibility
    Interest in learning Performance Marketing - Google Ads is view more

    Programming Language & Tool Covered

    Performance Marketing Bootcamp - Google Ads
    Build expertise in one of the most powerful performance marketing tools (Google Ads) and earn an upGrad powered certificate.
    Performance Marketing Bootcamp - Google Ads
    Click to zoom
    • Complete all the modules successfully and receive a Performance Marketing Bootcamp (Google Ads) completion certificate from upGrad. Join a vibrant community of digital marketers and become part of upGrad's huge alumni community.


    Best in class content delivered in the form on live teaching sessions, case study discussions, peer networking and much more.

    Download Brochure
    Hours of Live Learning
    Tools Walkthroughs
    Case Study Discussions
    Doubt Resolution Sessions

    Preparatory Content

    2 Weeks
    • Fundamentals of Search Engine Marketing

    Introduction to Paid Advertising & Google Ads

    1 Week
    • Paid Advertising
    • Paid vs Organic Reach
    • Understanding Search Theory - The Psychology of Search
    • Google Ads - Ad Auctions, Ad Ranks
    • Demystifying Quality Score, Key Metrics
    • Structure of Google Ads, Managing Multiple Accounts Easily

    Types of Campaigns and Campaign Setup

    1 Week
    • Understanding Different Types of Campaigns Based on Objectives
    • Setting up a Campaign on Google Ads
    • Cold/Warm/Hot Traffic Campaign Strategies
    • Bidding Strategies
    • Budgeting

    Consumer Funnel and Keyword Research

    1 Week
    • Understanding the Consumer Funnel
    • Keywords and Types of Keywords - Phrase Match, Broad Match, Negative Keywords, etc..
    • Conducting Keyword Research via Keyword Research Tools
    • Finding Keyword Ideas
    • Using Advanced Organizational Techniques

    Writing Ads and Creating Landing Pages

    1 Week
    • Writing Effective Ads - Call to Action, Touching the Emotional Core, Developing USPs
    • Ad Extensions - Types and Features
    • Copyrights and IPR
    • Everything About Destination URLs
    • Psychology to Increase Conversion Rates
    • Best Practices for Landing Page

    GDN and YouTube Campaigns

    1 Week
    • Google Display Network - What is it, When to Use it, Ad Formats
    • Display Targeting and Retargeting Methods, Using User Intent and Interest for Targeting
    • YouTube Video Campaigns - Campaign Setup
    • Ad Formats: In-Stream, Video Discovery Ads, Bumper Ads, etc.
    • Bidding and Budgeting, etc.

    Remarketing, Conversion Tracking, ROI Calculation and Analytics

    1 Week
    • Ad Reports - Extracting Actionable Information
    • Remarketing Strategies and Implementation
    • Different Types of Conversions in Google Ads
    • Tracking Conversions
    • Tracking Codes and Generating Codes
    • Attribution Models, ROI and ROAS Calculation

    upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling.

    The upGrad Advantage


    Learning Support

    Learning Support
    Student Support Team
    • Student Support available from 10 AM to 6 PM on weekdays.
    • For urgent queries, use the Call Back option on the platform.
    Industry Networking
    • Live sessions by experts on various industry topics
    • Group discussions

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by peers and Teaching Assistants on the Q&A forum.
    • Personalised feedback on assignments and case studies.
    Expert Feedback
    • Personalized expert feedback on assignments and projects.
    • Regular live sessions by experts to clarify concept-related doubts.

    Program Fee

    ₹ NaN (Including Taxes)*

    View Plans
    *The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Empowering learners of tomorrow

    upGrad results reviewed by Deloitte. Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *

    upGrad Learner Support

    For Indian Nationals
    For Foreign Nationals
    We are available 24*7

    Frequently Asked Questions

    Program Completion Criteria

    When will I receive the certificate of completion?

    You will receive the certificate after the program has ended.

    Is there a minimum percentage of attendance required to receive the completion certificate?

    You need to have a minimum of 70% attendance overall to be eligible to receive the completion certificate. 

    What kind of certification will I get after completion of this course?

    At the end of the program is you meet the minimum attendance criteria, you will receive a completion certificate from upGrad for successfully completing the performance marketing bootcamp.

    Program Overview

    How is the Bootcamp structured?

    Almost 100% of your learning occurs during the weekends i.e, Saturdays and Sundays. The Bootcamp is categorized into Live Sessions, Case-Study Sessions and Small Group Coaching Sessions.