Courses
Performance Marketing Bootcamp - Google Ads

The extensive Bootcamp is designed to kick-start your performance marketing journey with Google Ads. As beginners, you learn to successfully create paid campaigns via Google Ads and gain industry-relevant skill sets from industry experts.

5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte

  • Live Online
    Format
  • 8 Weeks (6 Core + 2 Prep)
    Recommended 10-12 hrs/week
  • Bring Your Own Blog
    Hands-on Project
  • 40+ Hours
    Live Learning
  • Aug 20, 2022
    Start Date
  • Overview
  • Program Values
  • Tools
  • Certificate
  • Syllabus
  • Benefits
  • Fees
  • Refer & Earn

Programme Overview

Key Highlights

  • 40+ Hours of Live Learning with Industry Experts
  • 5+ Case Study Discussions
  • 5+ Tools Walkthroughs and Personalized Feedback Sessions
  • Weekly Doubt Clearing Sessions
  • Peer Networking with Potential Digital Marketers
  • upGrad Alumni Benefits
  • 5+ Playbooks and Templates
  • Top Skills you will learn
    Paid advertising; Paid vs Organic Reach; Understanding Search Theory - The psychology of Search, Google Ads - ad auctions, ad ranks, demystifying quality score, key metrics; Structure of Google Ads, Managing multiple accounts easily
  • Target Audience
    Whether you want to explore a career in in digital marketing or acquire skills and strengthen your basics in performance marketing with Google Ads, this programme is just right for you.
    - Working Professionals
    - Fresh Graduates, Students
  • Minimum Eligibility
    Interest in learning Performance Marketing - Google Ads is a must.
    The admission committee will review and shortlist relevant profiles.
Syllabus

Best-in-class content delivered by industry leaders in the form of live lectures. 

Programming Language & Tool Covered

Performance Marketing Bootcamp - Google Ads

Build expertise in one of the most powerful performance marketing tools (Google Ads) and earn an upGrad powered certificate.

  • Complete all the modules successfully and receive a Performance Marketing Bootcamp (Google Ads) completion certificate from upGrad. Join a vibrant community of digital marketers and become part of upGrad's huge alumni community.
Performance Marketing Bootcamp - Google Ads
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Syllabus

Best in class content delivered in the form on live teaching sessions, case study discussions, peer networking and much more.

  • Preparatory Content
    • 2 Weeks
  • Introduction to Paid Advertising & Google Ads
    • 1 Week
  • Types of Campaigns and Campaign Setup
    • 1 Week
  • Consumer Funnel and Keyword Research
    • 1 Week
  • Writing Ads and Creating Landing Pages
    • 1 Week
  • GDN and YouTube Campaigns
    • 1 Week
  • Remarketing, Conversion Tracking, ROI Calculation and Analytics
    • 1 Week
  • 40+
    Hours of Live Learning
  • 5+
    Tools Walkthroughs
  • 5+
    Case Study Discussions
  • 6
    Doubt Resolution Sessions
  • Learning Support
    Student Support Team
    • Student Support available from 10 AM to 6 PM on weekdays.
    • For urgent queries, use the Call Back option on the platform.
    Industry Networking
    • Live sessions by experts on various industry topics group discussions.
  • Q&A Forum
    • Timely doubt resolution by peers and Teaching Assistants on the Q&A forum.
    • Personalised feedback on assignments and case studies.
    Expert Feedback
    • Personalized expert feedback on assignments and projects.
    • Regular live sessions by experts to clarify concept-related doubts.
Programme Fee
INR 35,000/-
(Inclusive of Taxes)
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    Empowering learners of tomorrow

    What's included in the price
    Features/Benefits
    • Cutting edge curriculum designed by industry experts
    • Comprehensive & rigorous curriculum
    • Dedicated Student Support team to answer all your queries
    • Peer to peer networking with like-minded professionals
    Refer someone you know and get benefits!

    *Referral offer is valid only on the Performance Marketing Bootcamp program.

    Start Referring
    • upGrad results reviewed by Deloitte. Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist
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