Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. Start your Product Management journey at Rs. 4,529 per month.

5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte

Intro Video
  • 6-10.5 Months
    Recommended 10-12 hrs/week
  • Aug 15, 2022
    Batch Start Date
  • Duke CE
    3rd in Executive Education
  • 3 Specialisations
    Outcome Oriented Curriculum
  • Overview
  • Tools
  • Instructors
  • Syllabus
  • Specialisations
  • Projects
  • Benefits
  • Careers
  • Partners
  • Fee
  • FAQs

Programme Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 300+ Recruiting Partners
  • 15+ Live Q&A Sessions
  • Personalised Resume-Building Exercise
  • AI Powered Profile Builder
  • High Performance Coaching(1:1)
  • 3 Years Unlimited Content Access
  • Interview Preparation
  • Just-in-Time Interviews
  • Personalised Industry Session
  • Career mentorship Sessions(1:1)
  • Exclusive Job opportunities Portal
  • Top Skills You Will Learn
    Product Knowledge (Discovery, Strategy, Design, Development, Delivery, Optimization), Problem Solving, Communication, Team Collaboration and Stakeholder Management and Leadership
  • Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Programme for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The Applicant should have a Graduation Degree.

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

Tools Covered

Product Management Certification Programme

Joint certificate from Duke Corporate Education and upGrad :

  • - Duke CE , Ranked top 3 for 19 consecutive years in Executive Education by the Financial Times
  • - Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • - Certificate easily shareable across LinkedIn, Naukri etc
Product Management Certification Programme
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Learn from Duke CE's top faculty and India's leading Product Managers


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Introduction to Product Management
    • Building Product Vision and Strategy
      • 6 Weeks
    • Designing and Building a Product
      • 5 Weeks
    • Planning and Launching a Product
      • 5 Weeks
    • Measuring Product Success and Growth
      • 5 Weeks
    • Capstone Project
      • 4 Weeks
    • Cracking PM Interviews
      • 1 Week
    • 200+
      Hours of Learning
    • 15+
      Case Study and Assignments
    • 15+
      Live Sessions
    • 8+
      Tools and Softwares


    You can choose one or more specialisations, based on your interest.

    • Growth in Product Management
    • AI ML Solutions in Product Management
    • Digital Transformation
    • Topics Covered

      Growth in Product Management
      • 6 Weeks
      Driving User Retention & Engagement Growth
      Activation & Resurrection Growth Strategies
      Strategies to Drive Acquisition & Referral Growth
      Monetisation Strategies
      Experimentation Techniques
    • Topics Covered

      AI ML Solutions in Product Management
      • 6 Weeks
      AI Paradigms
      AI-ML Strategy
      Data Foundations
      Data Architecture
      Capstone Project
    • Topics Covered

      Digital Transformation
      • 6 Weeks
      Digital Transformation: Deep Dive
      Digital Transformation Frameworks
      Emerging Technologies to Drive Digital Transformation
      Design Thinking for Product Managers
      Path from Consultant to Product Manager
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    Industry Projects and Assignments

    Learn through real-life industry projects and assignments across industries

    • Industry mentors and teaching support to clear your doubts
    • Personalised feedback from existing Product Managers
    • Real-world exposure to practical product problems
    • Zivame Omnichannel Experience
      Analyse the environment, conduct user research across online and offline ret...
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    • GoIbibo Microstays
      Establish the target market for hourly booking of hotels, user needs, growth...
      Learn More
    • Analytics Case Study
      Analyse and improve the transnational funnel of the online ticketing platfor...
      Learn More
    • Growth Hacking Strategies for Freecharge
      Help increase the number of recharges for Freecharge by improving the growth...
      Learn More
    • Conduct Competitor Analysis for a Healthcare Product
      Conduct an analysis of key competitors of a healthcare product
      Learn More
    • Build a Business Model Canvas for a Cab-sharing App
      Create a business plan for cab-sharing app’s expansion to the Indian market ...
      Learn More
    • Design a Wireframe for HealthieMe
      Design and sketch a wireframe for a hypothetical health-based app that track...
      Learn More
    • Create User Stories and Epics for an OTT Platform
      Create a product backlog and figure out epics and user stories for a feature...
      Learn More
    • Prioritisation for a Cab-Sharing App
      Prioritise tasks and feature updates for a cab-sharing app’s operations
      Learn More
    The upGrad Advantage
    Strong hand-holding with dedicated support to help you master Product Management
    • Job Opportunities
      upGrad Opportunities
      • upGrad Elevate: Virtual hiring drive giving you the opportunity to interview with upGrad's 300+ hiring partners
      • Job Opportunities Portal: Gain exclusive access to upGrad's Job Opportunities portal which has 100+ openings from upGrad's hiring partners at any given time
    • Career Mentorship Sessions (1:1)
      • Get mentored by an experienced industry expert and receive personalised feedback to achieve your desired outcome
      High Performance Coaching (1:1)
      • Get a dedicated career coach after the program to help track your career goals, coach you on your profile, and support you during your career transition journey
      AI Powered Profile Builder
      • Obtain specific, AI powered inputs on your resume and Linkedin structure along with content on real time basis
      Interview Preparation
      • Get access to Industry Experts and discuss any queries before your interview
      • Career bootcamps to refresh your technical concepts and improve your soft skills
    • Industry Expert Guidance
      • Interactive Live Sessions with leading industry experts covering curriculum + advanced topics
      • Personalised Industry Session in small groups (of 10-12) with industry experts to augment program curriculum with customized industry based learning
      Student Support
      • Student Support available all day for your convenience (24*7)
      • For urgent queries, use the Call Back option on the platform.
    • Networking & Learning Experience
      • Live Discussion forum for peer to peer doubt resolution monitored by technical experts
      • Peer to peer networking opportunities with a alumni pool of 10000+
      • Lab walkthroughs of industry-driven projects
      • Weekly real-time doubt clearing sessions

    Career Impact

    Learn more about successful career transitions in the
    Career Transition Handbook
    Average Salary Hike
    Career Transitions
    Past Recruiters
    Highest Salary Hike
    Personalised Industry Session
    Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching
    Learn More
    High Performance Coaching
    Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.
    Learn More
    Career Mentorship Sessions (1:1)
    Get personalised career landscaping from experts to chart out best opportunities
    Learn More
    Interview Preparation
    Support in polishing your hard skills and soft skills for interview preparation
    Learn More

    upGrad Alumni

    Our Learners Work At
    Top companies from all around the world have recruited upGrad alumni
    Program Fee
    You can choose one or more than one specialisation based on your interest.
    ₹ 165,000 + Taxes
    No Cost EMI available
    View Plans
    Total Duration
    6 Months


    • If the learners opt for any of the specialisations during or after the base program, the total fees would be ₹20,000 + Taxes per specialisation

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    What's Included in the Price
    • Globally recognised Product Management program
    • Become a Product Manager without an MBA
    • Rigorous and customised feedback on assignments
    • 100% placement assistance
    • One-on-one industry mentorship

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    • Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *

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