Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty

Intro Video
Experts from
  • 500+
    Students Empowered
  • Online
  • 5 months
    Recommended 8-10 hrs/week
  • Feb 13, 2020
    Start Date
  • 250+
    Hiring Partners
  • Instructors
  • Syllabus
  • Projects
  • Benefits
  • Careers
  • Fees
  • Partners
Compare Programs

Program Overview

Key Highlights

  • 160+ Hours of Learning
  • Certification from Duke CE
  • 15+ Case Studies and Assignments
  • 250+ Recruiting Partners
  • One-on-One Mentorship from Product Experts
  • 2 Workshops and 5+ Live Q&A Sessions
  • Personalised Resume-Building Exercise
  • Mock Interviews with Product Experts
  • 100% Placement Assistance
  • Content Access for 3 Years
  • Top Skills You Will Learn
    User Research, Prototyping, Design Validation, Product Deployment, GTM Strategy, etc.
  • Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Program for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The applicant should have at least 1 year of work experience and an undergraduate degree.

Programming Languages and Tools Covered

Product Management Certification Program

Joint certificate from Duke Corporate Education and upGrad :

  • Duke CE , Ranked top 3 for 18 consecutive years in custom executive education by the Financial Times
  • Exclusive membership to Program Alumni group run by Duke Corporate Education and upGrad
  • Lifetime access to Duke CE’s respected thought leadership journal ‘Duke CE Dialogue’
Click to Zoom


Learn from Duke CE's top faculty and India's leading Product Managers


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

  • Welcome & Introduction to Product Management
    • 1 week
  • Understanding the Market
    • 1 week
  • Introduction to User Research
    • 2 weeks
  • Building Artifacts from User Research
    • 1 week
  • User-Centered Design
    • 1 week
  • Fitness App - Product Artifacts
    • 1 week
  • Prototyping
    • 1 week
  • Usability Testing
    • 1 week
  • Minimum Viable Product
    • 1 week
  • Product Analytics
    • 2 weeks
  • User Engagement & Growth
    • 1 week
  • Industry Project Part 1
    • 2.5 weeks
  • Product Development
    • 1 week
  • Product Planning
    • 1 week
  • Industry Project Part 2
    • 2.5 weeks
  • Product Launch & Marketing
    • 1 week
  • Honing Your Leadership Skills
    • 1 week
  • 160+
    Hours of Content
  • 15
    Case Study and Projects
  • 5
    Live Sessions
  • 7
    Tools and Softwares

Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalised feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analysing User Flow for an E-Commerce Website
    Track the performance of your product and analyse it to derive insights. Ana...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • Industry Mentors
    • Industry mentors, teaching assistants and graders help you along the way to resolve any subject matter-related queries
    • They grade your assignments and share one-on-one feedback
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp
    • Learning sessions with industry experts
    • Interaction with peers and group activities / assignments
    Industry Networking
    • Live sessions by industry experts
    • One-on-one discussions and mentoring from industry experts

Career Impact

Average Salary Hike
Career Transitions
Hiring Partners
Highest Salary
Career Counselling
Get personalised career pathing from experts to chart out the best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive one-on-one mock interviews conducted by industry mentors and detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More

Our Students work at

Program Fee
₹150,000 + GST
EMI starting at ₹6,392/month (Inclusive of all taxes)
View Plans
    What's Included in the Price
    • Globally recognised Product Management program
    • Become a Product Manager without an MBA
    • Rigorous and customised feedback on assignments
    • 100% placement assistance
    • One-on-one industry mentorship
    I’m interested in this program
    Our Hiring Partners
    Opening the doors to the best in the industry

    Frequently Asked Questions

    Preparatory Sessions
    Time commitment
    Admission Criteria
    Refund policy/Financials