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What is Management? Objectives, Functions and Characteristics

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23rd Aug, 2023
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What is Management? Objectives, Functions and Characteristics


Every organization, whether big or small, commercial or nonprofit, needs administration. It requires coordinating and directing the actions of people and resources to successfully and efficiently achieve certain goals. We shall explore the idea of management in this blog and its numerous aspects, traits, and goals. Additionally, we will examine several management styles and comprehend their contributions to organizational performance, including strategic management, business management, operations management, and product management.

What is Management? 

Management is organizing, directing, and regulating resources to accomplish predefined goals. It is the skill of directing and motivating others to collaborate in order to achieve a common objective while making the greatest use of the resources at hand. Fundamentally, management maximizes all available resources, including time, money, people, and materials.

What is Strategic Management? Long-term planning and decision-making are issues covered by strategic management discipline. This process includes setting organizational goals, analyzing the external environment, and creating strategies that are competitive in the market.

Principles of Management

Several principles guide the practice of management and help managers make effective decisions. Some key principles include:

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  • Division of Work: Work is divided among individuals according to their skills and expertise, ensuring specialization and efficiency.
  • Unity of Command: Employees should have only one direct supervisor to avoid confusion and conflicting instructions.
  • Scalar Chain: From top management to the lowest levels, the company should have a distinct hierarchy of authority.
  • Discipline: The organization’s rules and regulations should be followed by all employees to keep things organized and effective.
  • Unity of Direction: Every action and endeavor inside the organization needs to be directed towards accomplishing shared objectives.
  • Subordination of Individual Interest to Common Interest: Individual interests shouldn’t precede organizational interests.
  • Remuneration: Workers should receive fair compensation for their contributions and efforts.
  • Centralization and Decentralization: The degree of decision-making authority between top management and lower levels should be balanced between centralization and decentralization.

Functions of Management 

The functions of management encompass the fundamental activities that managers perform to achieve organizational goals. These functions are commonly classified as:

  • Planning involves setting goals, defining strategies, and developing action plans to achieve the objectives. It plays a critical role in giving the organization direction and purpose.
  • Organizing: After the plan is in place, the following phase will organize the material, financial, and human resources needed to carry it out successfully.
  • Directing: This role entails leading and overseeing workers while they complete their tasks and ensuring they align with the general goals.
  • Controlling: Controlling involves monitoring and evaluating the progress of activities to ensure that they are on track. If deviations are found, corrective actions are taken.

What is Business Management? Business management refers to the administration and coordination of business activities to achieve specific goals. It involves managing resources, people, and processes to create value and generate profits.

Importance of Management 

For any organization to succeed and flourish, management is of utmost significance. Achieving several goals that boost the business’s overall effectiveness and efficiency is crucial. Let us explore some of the key aspects highlighting the significance of management:

1. Optimum Utilization of Resources:

Utilizing the current resources is one of the management’s principal objectives. Resources are scarce and priceless assets for each organization, including human resources, monetary resources, materials, and technology. Effective management ensures that these resources are allocated strategically and efficiently. By matching the right resources to the right tasks, management maximizes productivity and output while minimizing wastage and redundancy.

2. Cost Reduction:

Cost control and reduction are critical aspects of management. Through careful planning, organizing, and controlling of activities, management aims to identify cost-effective methods for achieving organizational goals. Management may drastically lower operating expenses by simplifying procedures, eliminating inefficiencies, and making wise choices. In turn, the organization experiences increased profitability and financial security.

3. Establishes Equilibrium:

An organization is a dynamic entity constantly influenced by internal and external factors. Management ensures a delicate balance between the various elements within the organization. This includes striking a balance between demand and supply, managing the conflicting interests of stakeholders, and maintaining harmony among employees. Such equilibrium fosters a positive work environment, enhances employee satisfaction, and promotes smooth operations.

4. Helps in Achieving Group Goals:

Individuals working together for a shared goal make up organizations. To promote cooperation and teamwork among employees, management is vital. Management aligns individual efforts with group goals by establishing clear goals and objectives, communicating effectively, and promoting a shared vision. This collaborative approach enhances productivity and encourages a sense of ownership and commitment among employees.

5. Establishes a Strong Organization:

A solid and adaptable organization may be built on a solid management basis. A well-managed entity has a defined hierarchy of authority, a transparent organizational structure, and efficient communication routes. Management ensures that tasks are assigned to the most competent individuals through efficient delegation and empowerment. Moreover, management also fosters a culture of innovation, adaptability, and continuous improvement, which is vital for the long-term success and growth of the organization.

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Characteristics of Management 

The characteristics of management define its essence and nature. Some key characteristics include:

  • Goal-oriented: Management is focused on achieving specific objectives and goals.
  • Universal: No matter the size or kind of organization, management concepts can be used anywhere.
  • Continuous Process: Planning, organizing, directing, and managing operations are all parts of a continuous process.
  • Multidisciplinary: Management draws principles and concepts from economics, psychology, sociology, etc.
  • Dynamic: Management adapts to changes in the internal and external environment of the organization.

What is Operations Management? Operations management is concerned with designing and controlling the processes that transform inputs into goods and services. It is crucial in ensuring efficiency and quality in production and service delivery.

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Objectives of Management

The following are the key managerial objectives:

  • Achieving Organizational Goals: The main purpose of management is to assist the organization in achieving its set objectives and goals.
  • Providing Growth and Stability: Management strives to provide the organization with long-term stability and sustainable growth.
  • Enhancing Efficiency: Management aims to improve the efficiency of processes and resource utilization to achieve better results.
  • Employee Development: Management fosters the development of employees and ensures their job satisfaction and well-being.
  • Adaptation to Change: In a dynamic environment, management helps the organization adapt to changes and challenges effectively.

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Levels of Management

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Management is divided into various levels based on the scope of authority and responsibility. The three main levels of management are:

  • Top-level management consists of executives and senior management who are in charge of making strategic decisions and establishing goals.
  • Middle-level Management: Middle managers are in charge of implementing top-level management’s plans and policies.
  • Front-line or supervisory management: This level of management oversees daily operations and ensures that staff members adhere to established protocols.

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Qualities of a Good Manager

Effective managers possess certain qualities that enable them to lead and inspire their teams. Some essential qualities include:

  • Leadership: Good managers lead by example and inspire their team members to perform at their best.
  • Communication: Effective communication skills are crucial in clearly conveying ideas, expectations, and feedback.
  • Decision-making: Managers must make informed and timely decisions, considering the available information and potential outcomes.
  • Problem-solving: A good manager can identify and address problems proactively, fostering a positive work environment.
  • Emotional Intelligence: Building effective connections with team members requires having high emotional intelligence, which is the ability to recognize and control one’s emotions and those of others.
  • Adaptability: Managers must adjust to changes and be open to implementing fresh concepts and methods.

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Every organization relies on management to provide leadership and coordination to accomplish goals effectively. It includes several activities, including organizing, directing, and commanding. The best use of resources, lower expenses, and the creation of an organized organization are all results of effective management. Additionally, it is crucial for reaching group objectives and fostering a positive work atmosphere.

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Frequently Asked Questions (FAQs)

11. What are the characteristics and objectives of management?

Management characteristics include goal-oriented, universal, continuous, multidisciplinary, and dynamic. The main objectives of management are to achieve organizational goals, ensure growth and stability, enhance efficiency, develop employees, and adapt to changes effectively.

22. What is business management?

Business management refers to the administration and coordination of business activities to achieve specific goals. It involves managing resources, people, and processes to create value and generate profits.

33. What is operations management?

Operations management focuses on designing and controlling processes that transform inputs into goods and services. It ensures efficiency and quality in production and service delivery.

44. What is product management?

Planning, creating, and marketing products to fulfill consumer requirements and advance corporate goals are all parts of product management. It involves tasks like market analysis, product development, costing, and product introduction.

55. How would you define product management in the business context?

Product management in the business context is the strategic function responsible for identifying market opportunities, developing products to fulfill customer needs, and guiding products throughout their lifecycle. It involves collaborating with various teams, conducting market analysis, and aligning product strategies with overall business goals to drive success and profitability.