For working professionals
For fresh graduates
Study abroad
More

Online MBA Degree Courses from World’s Top B-schools

Cultivate your marketing prowess with Global and Indian MBA in Marketing programs integrated with Generative AI. Acquire expertise in consumer behaviour, market analysis, and innovative branding strategies to drive business growth in today's dynamic marketplace.

Our MBA courses are AICTE, WES recognised & AACSB accredited

Industry Relevant Specializations

50% Average Hike across MBA courses

On-campus immersion

Exclusive Job Portal

EMI Options Available

Best MBA Courses

Programs from Top Universities

upGrad's online MBA courses offer an unparalleled blend of theoretical and practical education. The curriculum of our MBA degree program is comprehensive, covering various topics. These specialised online MBA university programs cater to the growing demand for niche skills in the business sector.

MBA (Spl. in Marketing) (0)

Filter

Our Programs are Accredited

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Our Top University Partners

Placements in MBA Courses

Our Placement Numbers

Discover our track record of MBA placements, guiding our learners into top job roles with the help of our structured Online Masters in Business Program

58%

Average Salary Hike

20k+

Learners enrolled in MBA Courses

85%

Achieved Outcomes for Courses in MBA

316%

Highest Pay Hike in our MBA Learners

Top Recruiters

MBA Course Instructors

Learn From The Best

Instructors

Industry Experts

Slide 1 of 13

Prof. Diptiman Banerji

Professor, Marketing Area, and Associate Dean

Dr. Diptiman has worked in corporates like Airtel, Hutchison Essar, Aircel, and CMC among others, and did his PhD from IIM Calcutta. His wor… Read More

OPJ Profile

Prof. Anirban Ganguly

Professor and Vice Dean (research)

Prof. Anirban holds an MS and PhD from Stevens Institute of Technology, USA. Prior to joining JGBS, he has held faculty positions at City Un… Read More

OPJ Profile

Prof. Anand Sharma

Associate Professor

Prof. Anand is a Fellow of IIM, Ahmedabad. Dr. Sharma previously worked with IIM Rohtak and IIM Sirmaur. He has also worked as an economic e… Read More

OPJ Profile

Robert Shoffner

Director

Robert is the Director of MBA Programs, Lecturer, and Director of the Golden Gate University Entrepreneurship Program.

LinkedIn Profile

Prof. Chitrakalpa Sen

Professor & Associate Dean

Dr. Chitrakalpa holds an M.Sc. in Economics and a PhD. His area of research includes high frequency financial market dynamics, green investm… Read More

OPJ Profile

Bruce Magid

Dean

Bruce Magid is the Dean of the Ageno School of Business at Golden Gate University.

LinkedIn Profile

Prof. Dhiya Al-Jumeily

Professor

With over 300 peer-reviewed scientific international publications, Prof. Dhiya is a renowned management faculty member.

LJMU Profile

Dr. Joaquin(Jay) Gonzalez

Professor

Dr. Joaquin Gonzalez is a practitioner, author, and professor of Public and Urban Affairs at Golden Gate University

LinkedIn Profile

Prof. Vineet Anurag

Professor of Management Practice

Prof.Vineet has over 25 years of experience across institutional and investment banking. He worked in Bank of America for 16 years, ending h… Read More

OPJ Profile

Prof. Asim Talukdar

Professor (OB-HR), JGBS & Director

Prof. Asim is skilled in the HR domain of Consulting, Policies, Training, & Leadership and is a Fellow in Management focused on HRM from XLR… Read More

OPJ Profile

Prof. Paulo Lisboa

Professor

With over 250 peer-reviewed publications, Prof. Paulo is the editor of the first worldwide book on applications of neural networks.

LJMU Profile

Prof. Rameshwar Arora

Assistant Professor & Assistant Dean

Dr. Rameshwar is a PhD from IIM Indore. His research work has been presented at international conferences such as the Academy of Internation… Read More

OPJ Profile

Prof. Sonam Chawla

Assistant Professor & Assistant Dean

Prof. Sonam is a Fellow in Management MDI, Gurgaon in Organisational Behaviour. She has published research papers and book chapters in reput… Read More

OPJ Profile

Learn from industry leaders in our MBA training programs and become career-ready with our world-class expert mentorship.

MBA Projects

Learn by Doing

In your MBA course duration, you will engage in real-world projects that teach you practical skills and prepare you for today's dynamic business challenges.

Industry Projects

Slide 1 of 10

Rise and Fall of Nokia

Analyse how Nokia succeeded and failed in the mobile phone industry and create a strategic plan for the same

Skills learned

Industry Analysis

Competitive Analysis

Strategic Thinking

iPhone Z1 Launch

Analyse Apple's branding and positioning strategy for iPhone Z1 and identify its target consumer segments

Skills learned

Brand Strategy Development

Consumer Segmentation and Profiling

Product Positioning

Balance Analysis

Evaluate a public company's ability to balance social responsibilities, profitability, and stakeholder needs

Skills learned

Critical Analysis

Stakeholder Management

Business Ethics and Sustainability

The COVID Retail problem

Step into the consultant's role, working with a retail chain to strategise digital transformation and innovation for the business.

Skills learned

Innovation Strategy

Business Strategy

Performance evaluation

The Co-founder's Pitch

As a co-founder of Sineflex, implement communication activities with a strong emphasis on communication content and principles

Skills learned

Pitch Deck Presentation

Effective Communication

Audience Identification

Swayam Inc.

Execute human resource planning exercises, create concise job descriptions, and deploy employee retention strategies to achieve organisational objecti… Knore More

Skills learned

Manpower planning

Performance management

Candidate sourcing and retention

Random Motors Project

Utilise data analysis techniques such as hypothesis testing and regression analysis to drive data-driven decisions that boost a company's revenue and … Know More

Skills learned

Data Analysis and Excel Proficiency

Business Decision-Making

Effective Presentation Skills

Demand Forecasting Task

Hone your analytical, forecasting, and problem-solving prowess in this real-world supply chain scenario. Tasks include demand forecasting for TechHub'… Know More

Skills learned

Demand Forecasting

Data Analysis and Metric Calculation

Recommendation and Strategy Development

The FMCG Product Launch

Conduct market research for Fast-Moving Consumer Goods (FMCG) while guiding TruEarth Healthy Foods' decision-making for a new product launch. Use data… Know More

Skills learned

Market Research Proficiency

Data-Driven Decision-Making

Product Launch Strategy

Auto Industry Disruption

Lead traditional ICE automobile manufacturers on a transformative journey into EV manufacturing. Analyze resources and contextual information to offer… Know More

Skills learned

Change Management

Change Vision Analysis

Scaling Up

Offering

Services to Help You Achieve Your Goal

Access the various career developement support services offered by upGrad to help you achieve your professional goals

Industry Mentors

Receive unparalleled guidance from our seasoned MBA faculty and industry mentors, teaching assistants, and graders

Receive one-on-one feedback on submissions and personalized feedback to improvement

Our MBA Syllabus is designed to provide you with ample of industry relevant knowledge with examples

MBA Blogs

MBA Videos

MBA Free Courses

Start Learning For Free

Get ahead and start your journey with free and some of the best online MBA programs - a perfect way to upskill and explore new opportunities.

Slide 1 of 3

Free Certificate

Introduction to Consumer Behavior

In this course you will learn the importance of understanding consumer behavior. You'll get insights on the basics of consumer behavior model with the help of various case studies

2 Hours

Free Certificate

Financial Analysis

This course will Introduce you to the key operating levers that you need to evaluate a company's performance. You will understand the importance of managing working capital.

7 Hours

Free Certificate

Complete Guide to Content Marketing

In this course, you’ll learn about creating content strategy, an execution plan and defining campaign metrics.

5 Hours

Success Stories

What Our Learners Have To Say

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

Indian Nationals

Foreign Nationals

Disclaimer

1.upGrad does not grant credit; credits are granted, accepted, or transferred at the sole discretion of the relevant educational institution offering the diploma or degree. We advise you to enquire further regarding the suitability of this program for your academic, professional requirements and job prospects before .

Online MBA Degree Courses from World’s Top B-schools

Best MBA Courses

MBA (Spl. in Marketing) (0)

Our Top University Partners

Placements in MBA Courses

Top Recruiters

MBA Overview

MBA Course Instructors

MBA Projects

Offering

Industry Mentors

Student Support

Q&A Forum

Expert Feedback

MBA Blogs

MBA Videos

MBA Free Courses

Introduction to Consumer Behavior

Financial Analysis

Complete Guide to Content Marketing

Success Stories

upGrad Learner Support

Disclaimer