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Advanced Certificate in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey at Rs. 3,256 per month.

5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte

  • 11,000+
    Learners
  • 2 Tracks
    Outcome Oriented Curriculum
  • 32-50 Weeks
    Recommended 7-9 hrs/week
  • Jul 30, 2022
    Start Date
  • 300+
    Hiring Partners
  • Overview
  • Tools
  • Certificate
  • Instructors
  • Syllabus
  • Specialisation
  • Benefits
  • Careers
  • Fees
  • Hiring Partners
  • Refer & Earn
  • FAQ

Programme Overview

Key Highlights

  • Certificate from MICA and Meta
  • 15+ Case Studies and Live Projects
  • MICA Executive Alumni Status
  • Video Library with 90+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • No Cost EMI Option
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate - Digital Marketing
  • Who Is This Programme For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from MICA
  • Join MICA executive alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Falguni Vasavada-Oza
Falguni Vasavada-Oza
Professor MICA
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Sakhee Dheer
Head of Search Marketing, APAC, Google
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
Jaideep Prabhu
Jaideep Prabhu
Professor of Marketing Cambridge University
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
Karan Sarin
CMO, Razorpay
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Siddharth Deshmukh
Siddharth Deshmukh
Adjunct Faculty & Senior Advisor MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Rajneesh Krishna
Associate Dean and Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Anita Basalingappa
Anita Basalingappa
Professor MICA
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Apoorv Sharma
Apoorv Sharma
Marketing Communication, Apple
Scripting the Apple story for the next billion customers.
C. D. Mitra
C. D. Mitra
Adjunct Faculty, MICA
A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for students.
Pradip Lal
Pradip Lal
Product Marketing Consultant, The Digital Lalp
Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
Hitesh Motwani
Hitesh Motwani
Director Marketing, Skillopedia
Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangalore.
Vishal Jacob
Vishal Jacob
Chief Digital Officer, Wavemaker
He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.
Siddharth Kapur
Siddharth Kapur
Business Head, Danone
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.
Michael Leander
Michael Leander
CEO, Markedu
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Kavita Jhunjhunwala
Kavita Jhunjhunwala
Founder, Avocado Tree digital
Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.
Dhaval Doshi
Dhaval Doshi
Managing Director (India), Location Bank
Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepreneurship.
Nikhil Kant
Nikhil Kant
Head of Brand, Even
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
Kedar Kulkarni
Kedar Kulkarni
Business Director, PureTech Digital
Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digital agencies.
Joydip Ghosh
Joydip Ghosh
Director Digital Marketing, Zenoti
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 countries.
Kaushal Thakkar
Kaushal Thakkar
Founder and Managing Director, Infidigit
Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Digital Marketing Landscape
    • 4 Weeks
    • 1 Assignment
  • Digital Channels Deep Dive - I
    • 8 Weeks
    • 4 Assignments
  • Digital Channels Deep Dive - II
    • 8 Weeks
    • 3 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Capstone Project and e-Commerce Bootcamp
    • 3 Weeks
    • 1 Assignment
  • Specialisation in Branding and Communications
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Analytics
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Marketing Communications (Focus on PR)
    • 6 Weeks
    • 2 Assignments
  • 200+
    Hours of Learning
  • 15+
    Case Studies and Live Projects
  • 90+
    Tools
  • 4
    Specializations
  • 2
    Tracks

Specialisation

You can choose one or more specialisations, based on your interest.

  • Branding & Comm.
  • Marketing Analytics
  • Social Media & Content Marketing
  • Marketing Communications - PR

  • Topics Covered

    Branding & Comm.
    • 6 Weeks
    • 2 Assignments
    Fundamentals of Branding
    Brand Engagement Strategy
    Branding for International Markets
    Marketing Communications

    Project

    Swiggy Project
    Build an integrated marketing strategy based on Swiggy's wide target audienc...
    Learn More

  • Topics Covered

    Marketing Analytics
    • 6 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and Exploratory Data Analysis
    Predictive Analytics and Decision Making

    Project

    Application of Analytics
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More

  • Topics Covered

    Social Media & Content Marketing
    • 6 Weeks
    • 2 Assignments
    Content Marketing Specialization
    Paid Advertising on Social Media Platforms
    Community Management
    Tools Covered

    Project

    Kidmedics
    Create an end to end content strategy for paid advertising on social media p...
    Learn More

  • Topics Covered

    Marketing Communications - PR
    • 6 Weeks
    • 2 Assignments
    Integrated Marketing Communication
    Developing Creative Communication
    Public Relations
    Tools Covered

    Project

    Pet Grooming Company
    Design an integrated marketing communication for a pet grooming salon.
    Learn More

Customised Tracks for Sharper Outcomes

Executive Track

Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

Manager Track

Build, run, strategize, analyse and optimise digital marketing campaigns - SEO, SEM, Social Media, etc.

Try the upGrad Learning Experience for FREE
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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Star Sports Mauka Mauka
    Choose the best marketing channels based on the revenue generated and conver...
    Learn More
  • Zivame Project
    Learn how Zivame used email marketing both as a revenue and communication to...
    Learn More
  • Protinex
    Build a digital branding strategy to help 'Protinex' establish itself as a n...
    Learn More
  • Bewakoof.com
    Learn how the brand was able to leverage social media marketing to reduce th...
    Learn More
  • Create a Blog
    Get your own WordPress blog site up and running. Learn how to optimize it an...
    Learn More
  • Social Media Marketing Live Project
    Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
    Learn More
  • SEO Audit Live Project
    Create and analyze an SEO audit report and suggest improvement strategies.
    Learn More
  • SEO Rupee Circle
    Help optimise the company's SEO score through your recommendations.
    Learn More
  • Bajaj Auto Case Study
    Understand the different parameters involved in building a website pertainin...
    Learn More
  • Netmeds
    Learn how to set up a search engine marketing campaign on Google Ads through...
    Learn More
  • Google Ads Search Campaign
    Run a 5 day Google Ad campaign to drive relevant traffic to a website
    Learn More
  • Email Marketing Live Project
    Design and run an automated email marketing drip campaign
    Learn More
  • Amazon Associates Case Study
    Learn how Amazon used content marketing to build out their affiliate marketi...
    Learn More
  • Web Analytics Live Project
    Analyse the results of your campaigns and blog on Google Analytics, and pres...
    Learn More
  • Infidigit
    Infidigit is an agency that specialises in search engine optimisation.
    Learn More
  • Cult.Fit
    Cult.Fit, was created with the aim to keep its users fit and healthy through...
    Learn More

Note:

  • This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Fill the Application Form

Fill the Application Form

Apply by filling a simple application form.

Get Shortlisted

Get Shortlisted

Candidates will be shortlisted based on application submitted

Pay & Start Learning

Pay & Start Learning

An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

upGrad Alumni

Aaishwarya Mathur
Aaishwarya Mathur
Assistant Manager Company: Biocon Limited
Alisha Nanda
Alisha Nanda
National marketing head at HT Media (Radio one)
Shruti Nair
Shruti Nair
Founder Company: Bakes & Blooms
Sharan Mehta
Sharan Mehta
Senior Consultant
Revathy Rama Varma
Revathy Rama Varma
Content Executive Oliver (Singapore)

Over 11,000 Learners Trained

Gourav Choudhari
Gourav Choudhari
Kolkata 4 Years
125%
inc. in Salary
upGrad and MICA not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%. The animations that were used can be improved further to enhance the learning experience.
Account Executive
Marketing Lead - Content and Communications
Ankita Kumari
Ankita Kumari
Bengaluru 1 Year
It really helped me to get my first job in the programmatic marketing field. I am thankful to MICA and upGrad for helping me to start my career. I am able to optimise my campaigns well. Overall, I love this course. Most importantly, it helped me to kick-start my career.
Intern
Digital Marketing Associate
Prashanth Hiremath
Prashanth Hiremath
Bengaluru 12 Years
The experience was great as the course modules were designed to match the current market requirements. The knowledge and deep insights from the course helped me gain confidence and become more approachable during interviews. This is how I bagged a Senior Manager Role in a reputed company.
Account Manager
Senior Digital Marketing Manager
Akankhita Acharya
Akankhita Acharya
Mumbai
The programme has been a great value add. The way the programme is structured is wonderful and it gives non-marketers like me a complete hand-holding experience to learn and transition into Digital Marketing.
Fresher
Content Marketing Executive
Joshua Vincent
Joshua Vincent
Bengaluru
The mock interviews at upGrad was very helpful since it was catered to the kind of role I was looking to get into. The feedback was extremely useful and also helped me gain confidence before the main interview.
Head-Digital Marketing
Digital Consultant
27%
Average Salary Hike
99 LPA
Highest Salary Hike
1,300+
Total Career Transitions
300+
Hiring Partners
300%
Highest Salary Hike
Personalised Industry Sessions
Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching
Learn More
High Performance Coaching (1:1)
Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey
Learn More
Job Opportunities
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Interview Preparation
Support in polishing your hard skills and soft skills for interview preparation
Learn More
Program Fee
INR 1,09,045 (Incl. Taxes)*
*Fee for Base Program + 1 Specialisation. Total learning duration - 32 Weeks
View Plans
  • Fee for Base Program + 1 Specialisation : INR 1,09,045 (Incl. Taxes) | Duration : 32 Weeks
  • Fee for Base Program + 2 Specialisations : INR 1,26,745 (Incl. Taxes) | Duration : 38 Weeks
  • Fee for Base Program + 3 Specialisations : INR 1,41,495 (Incl. Taxes) | Duration : 44 Weeks
  • Fee for Base Program + 4 Specialisations : INR 1,56,245 (Incl. Taxes) | Duration : 50 Weeks
  • All Program Durations are Total Learning Durations.

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

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What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Executive Alumni Status from MICA
  • Voucher worth $50 for Meta’s “Digital Marketing Associate” certification exam; free of cost
  • Access to live training sessions by Meta Blueprint trainers
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
  • No Cost EMI
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
Career Transition Handbook
Learn more about successful career transitions from Advanced Certificate in Digital Marketing and Communication
Download Now

Student Reviews

Roshni
Roshni
Account Manager, Javis,
MICA was one of the places I wanted to attend but I wanted to continue my job too. upGrad made that possible.
Sonshree Deshpande
Sonshree Deshpande
Digital Strategist, Freelancer,
At work, it helped me create authority over the areas I used to be uncertain about earlier; which resulted in better insights and in-depth reporting.
Mani Kandan
Mani Kandan
I was so sceptical about the program and the outcome of the course as I don’t have any management or marketing background but the course never gave me the chance to look back at my decision in pursuing this course.
Abhiram Dhankar
Abhiram Dhankar
Client Relations Manager, Kochhar & Co. ,
The learning journey with MICA & upGrad was a thrilling experience.
Aaishwarya Mathur
Aaishwarya Mathur
Corporate Communications, Biocon,
upGrad are experts in designing a program delivery which is effective and can be easily understood. I would surely recommend everyone to enroll for this program.
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  • Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

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