Q: How has the course structure changed?

We’ve made the following changes: Live Sessions: The number of live sessions has been reduced, primarily project walkthrough sessions and concept sessions that are now covered in the recorded content. To ensure uninterrupted support, we’ve introduced detailed troubleshooting guides, FAQs, and platform resources to help you navigate your project journey independently. Learners will also have access to weekly doubt-resolution sessions to get personalized guidance for their projects Assessments: Some case studies have shifted from subjective to objective formats. This change optimizes time without compromising the rigor or depth of the learning experience. Weekly Time Commitment: Learners can now expect a weekly time commitment of ~ 10 hours as per the following split: Recorded Content (40%), Faculty/Industry Live Sessions (25%), Assessments and Projects (25%), Self-learning & Doubt Resolution (10%)

Q: What aspects of the program have remained the same across the two versions?

The following key elements remain unchanged: Core Curriculum: All major digital marketing concepts are comprehensively covered to ensure robust, industry-relevant knowledge. Hands-On Projects: Live projects and practical assignments continue to be a central part of the program, equipping you with real-world, hands-on experience. Career Services: We continue to offer career support, including mentorship, guidance, and job assistance, to help you transition into the digital marketing industry seamlessly.

Question 1

How many specializations can I choose?

Accepted Answer

You can pick up to 6 specializations. specializations. Each specialization will add one month to your overall program duration.

Question 2

How much time do I need to spend to do well in the Digital marketing course?

Accepted Answer

This Advanced Certificate Program in Digital Marketing offers an extensive curriculum, demanding 9-10 hours per week throughout the program. Comprising easily digestible video segments accessible across devices, the course ensures flexibility for on-the-go learning. Beyond video content, participants will dedicate additional hours to industry projects, live instructor sessions, and mentoring sessions, creating a comprehensive educational experience.

Question 3

How is the MICA x upGrad certification better than the others?

Accepted Answer

Gaining the MICA advanced certificate in digital marketing and communications sets you apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute in the country, this program offers specialized modules in performance marketing, social media marketing, and more.

The program is a combination of core digital marketing concepts for 4 months, with a choice of 6 specializations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
One-on-one career or business mentoring, to help you fulfill your objective behind joining this program.
15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.
Hands-on projects where you get your hands dirty and get one-on-one personal feedback.
Learn both from experienced MICA Faculty and global leaders in Marketing incl. Cambridge Faculty, Meta, Star India etc.

Question 4

What kind of career support can I expect from the MICA Digital Marketing course?

Accepted Answer

The program offers industry mentorship, career coaching, resume & profile building, JIT interviews, digital marketing domain-specific career prep modules, and access to the upGrad job portal. Our host of industry mentors will receive detailed online MICA digital marketing course performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers. This program has been developed by understanding the hiring challenges and skill gaps faced in the industry.

Question 5

How much do I need to pay for a Digital Marketing course?

Accepted Answer

The comprehensive MICA Digital Marketing course offers a strategic approach to mastering digital marketing. Enrolling in this program opens up the opportunity to leverage a 0% EMI option, facilitating a convenient monthly installment. Secure your spot by making a down payment of ₹15,000, ensuring you don't miss out on this transformative learning experience. For more details on the program fee, refer to the Program Fee section.

Question 6

What is the 0% EMI offer?

Accepted Answer

Take advantage of our 0% EMI offer, allowing you to conveniently pay for the course in installments, all with zero interest.

Upon completing the course application form, our dedicated admissions counselor for the MICA Digital Marketing course will promptly reach out to you. They will provide comprehensive details about the course and assist you in navigating through the available EMI options. It's essential to be aware that the finance partner does charge a one-time processing fee, a nominal cost to be settled by the learner once the EMI is sanctioned. Invest in your future with the seamless and accessible payment options we offer for the MICA Digital Marketing program.

Question 7

How much do I pay to block my seat after I get shortlisted for the programme?

Accepted Answer

You will need to pay ₹15000 to block your seat once you are shortlisted for the programme.

Question 8

Is there any deferral or refund policy for the Digital Marketing program?

Accepted Answer

Refund Policy

Students must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with the reasons listed
There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment and could not be enrolled in the batch opted for. However, the student can avail of pre-deferral as per the program’s deferral policy
Once the student pays the block amount, "any" refund shall be subject to a deduction of ₹10,000 processing charges.
The student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and a processing fee of ₹10,000 will be levied.
Refund shall be processed to an eligible student within 30 working days from the date of receipt of a written application from him/her in this regard.

Deferral Policy

If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled.
The student will be required to pay a deferral fee of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
The deferral request will be approved once the deferral fee is paid.
Till this is completed, the student will be assumed to be continuing in the same cohort.
The student has 7 days (including holidays and weekends) from the date of the deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning in the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grades during the initial stage.
The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

Deferral Policy (Pre Programme Commencement)

If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.

To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
If a student wants to defer his enrolment a second time, such a student will have to make an additional payment of Rs.10,000 as a Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
The student shall be liable to pay the differential Programme fees between the two cohorts if any.

Question 9

No Cost Credit Card EMI FAQ's

Accepted Answer

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?

No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).

2. Is there any minimum transaction limit ?

Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?

No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for EMI transaction?

If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?

Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?

Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

Question 10

Can you provide more details about the MICA Digital Marketing Course?

Accepted Answer

Are you interested in taking your digital marketing skills to the next level? MICA's Digital Marketing course may be the perfect solution for you. This program provides comprehensive training in all aspects of digital marketing, from strategy and planning to execution and measurement.

MICA Digital Marketing Course Fees:

The course fees vary depending on the number of speicalisations that you choose.
MICA offers various specialisations with different durations and learning formats, impacting the overall cost.
You can find detailed information about the fees and available programs on the MICA website.

Content and Curriculum:

Covers the entire MICA course digital marketing spectrum, including SEO, social media marketing, content marketing, email marketing, pay-per-click advertising, and more.
Uses a practical approach with case studies, projects, and real-world examples to solidify your understanding.
Features industry-relevant curriculum designed by experts and delivered by experienced faculty.

By enrolling in the MICA Digital Marketing course, you can gain the knowledge, skills, and confidence needed to excel in the ever-evolving digital marketing landscape.

Question 11

Why has the program duration & price been reduced as compared to the previous version of the program?

Accepted Answer

We have shortened the program duration in response to feedback from industry professionals and the evolving demands of the market. Continuous program innovation is essential to ensure that we meet the expectations of today’s learners and professionals. The revised, shorter format is designed to accelerate your learning journey. Note that neither version of the program is superior to the other. Both the 6-month and 4-month versions maintain the same high standards in terms of faculty expertise, curriculum coverage, hands-on learning experiences, and career support.

Question 12

How has the course structure changed?

Accepted Answer

We’ve made the following changes:

Live Sessions: The number of live sessions has been reduced, primarily project walkthrough sessions and concept sessions that are now covered in the recorded content. To ensure uninterrupted support, we’ve introduced detailed troubleshooting guides, FAQs, and platform resources to help you navigate your project journey independently. Learners will also have access to weekly doubt-resolution sessions to get personalized guidance for their projects
Assessments: Some case studies have shifted from subjective to objective formats. This change optimizes time without compromising the rigor or depth of the learning experience.
Weekly Time Commitment: Learners can now expect a weekly time commitment of ~ 10 hours as per the following split: Recorded Content (40%), Faculty/Industry Live Sessions (25%), Assessments and Projects (25%), Self-learning & Doubt Resolution (10%)

Question 13

What aspects of the program have remained the same across the two versions?

Accepted Answer

The following key elements remain unchanged:

Core Curriculum: All major digital marketing concepts are comprehensively covered to ensure robust, industry-relevant knowledge.
Hands-On Projects: Live projects and practical assignments continue to be a central part of the program, equipping you with real-world, hands-on experience.
Career Services: We continue to offer career support, including mentorship, guidance, and job assistance, to help you transition into the digital marketing industry seamlessly.

Advanced Certificate in Digital Marketing and Communication from MICA

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