How many specializations can I choose?

You can choose up to 6 specializations in the program. Each specialization you select will add one month to the overall duration of your course. This flexibility allows you to tailor the learning experience based on your career goals and interests.

How much time should I dedicate to succeed in the Digital Marketing course?

The Advanced Certificate Program in Digital Marketing requires 9-10 hours per week. This includes video lessons accessible on any device, along with extra time for industry projects, live sessions, and mentoring. This flexible yet thorough approach ensures a well-rounded learning experience.

What makes the MICA x upGrad certification stand out from other programs?

The MICA Advanced Certificate in Digital Marketing and Communications offers a unique blend of academic rigor and practical insights. Developed with MICA, a top marketing institute, it includes core digital marketing concepts, specialized modules, real-world projects, and personalized mentoring from industry experts.

What career support can I expect from the MICA Digital Marketing course?

The MICA Digital Marketing course provides comprehensive career support, including industry mentorship, career coaching, resume building, job-specific prep modules, and access to the upGrad job portal. Mentors assess performance and offer job opportunities to top performers, addressing skill gaps and hiring challenges in the industry.

How much do I need to pay for the Digital Marketing course?

The MICA Digital Marketing course offers a strategic learning experience with the option of 0% EMI for flexible monthly payments. To secure your place, make a down payment of INR 10,000. For detailed information about the program fee, please refer to the Program Fee section.

What is the 0% EMI offer?

With our 0% EMI offer, you can conveniently pay for the MICA Digital Marketing course in interest-free installments. After submitting the course application, our admissions counselor will contact you to explain the available EMI options. Please note that a one-time processing fee is charged by the finance partner.

Is there any deferral or refund policy for the Digital Marketing program?

Yes, the program offers a refund policy if requested before the start date, with a INR 10,000 processing fee. Once the course begins, no refunds are allowed. For deferrals, students can request to defer to a future cohort by paying a deferral fee, subject to specific terms.

What is the qualification for the MICA Digital Marketing course?

To be eligible for the MICA Digital Marketing course, applicants must have a Bachelor's degree (10+2+3 system) or an equivalent qualification in any discipline, recognized by the Association of Indian Universities (AIU).

Why has the program duration & price been reduced compared to the previous version of the program?

The program duration has been shortened based on feedback from industry professionals and the changing market demands. The revised, 4-month format is designed to accelerate learning, while maintaining the same high standards of faculty expertise, curriculum, hands-on learning, and career support as the 6-month version.

What changes have been made to the course structure?

The course structure has been updated to enhance flexibility and learning efficiency. Live sessions are now reduced, with key concepts covered in recorded content. Case studies have shifted to objective assessments. The weekly time commitment is approximately 10 hours, balancing recorded content, live sessions, projects, and self-learning.

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Q: What is the refund policy for the Advanced Certificate in Digital Marketing and Communication from MICA program?

You may request a refund for the Advanced Certificate in Digital Marketing and Communication from MICA at any time before the Cohort Commencement Date by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. A processing fee of Rs. [10,000] will be charged. Please note that once the Advanced Certificate in Digital Marketing and Communication from MICA commences, no refund request will be considered, and any amount paid by the student will not be refunded. Requests for refund must be sent via e-mail in the prescribed Refund Request Form. The refund will be processed within [30] working days of commencement of the program. For detailed terms and conditions regarding the Program and the refund policy, please refer to your Program Offer letter before enrolling.

Learn Digital Marketing from MICA, one of the premium marketing educational institutions ranked 32 in the NIRF Rankings 2024, in collaboration with upGrad, and earn a globally recognized qualification.

Type

Certificate

Application deadline

30-Jun-2025

Duration

4 months

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MICA - The School of Ideas

About MICA

80+

Cohorts

15000+

Learners

3500+

Success Stories

Founded in 1991, MICA is a Leading Management Institution

Ranked 32nd in the NIRF 2024 Management Category

Known as the Mecca of Marketing, MICA has a 20+ Year Legacy

MICA Alumni hold Leadership Roles at Top Companies: Starbucks, Unilever, Star

Specialises in Strategic Marketing, Creativity, Communication

What Will You Gain from MICA’s Executive PG Certificate in Digital Marketing & Communication ?

Step into the world of digital marketing with a certification from MICA, India’s premium marketing institute, ranked #32 in NIRF 2024.

Salary Growth & ROI That Pays Off

Open doors to roles like Digital Marketing Manager, SEO Lead, Social Media Strategist
Professionals have seen up to 32% average salary hikes post-completion
Globally recognized certificate boosts hiring potential across industries

Skills You Can Use from Day 1

Learn SEO, SEM, Social Media, Web Analytics, Content Strategy, and more
Hands-on training on Google Ads, Meta Business Suite, and marketing automation tools
Build campaigns and strategies you can directly apply to your job or freelancing gigs

Career Acceleration at Every Level

Ideal for freshers, marketers, entrepreneurs, and career switchers
Strengthen your portfolio with real-world case studies and simulations
Prepare for roles in agencies, startups, MNCs, or launch your own brand

Stay Ahead in a Digital-First Economy

Demand for digital marketers in India is projected to grow 27% YoY
Be part of an industry with remote job opportunities and global outreach
Upskill with MICA and upGrad’s curated curriculum, built for long-term impact