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Advanced Certificate in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey at Rs. 3,252 per month.

Industry Experts from
  • 5000+
    Learners
  • 3 Tracks
    Outcome Oriented Curriculum
  • 32-50 Weeks
    Recommended 7-9 hrs/week
  • Nov 29, 2021
    Start Date
  • 300+
    Hiring Partners
  • EMI Options
    Starting at ₹3,252
  • Overview
  • Instructors
  • Syllabus
  • Specialisation
  • Benefits
  • Admission Process
  • Careers
  • Fees
  • Hiring Partners

Programme Overview

Key Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 80+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • No Cost EMI Option
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Programme For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from MICA
  • Join MICA alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Falguni Vasavada-Oza
Falguni Vasavada-Oza
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Sakhee Dheer
Digital Marketing and Analytics
Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.
Jaideep Prabhu
Jaideep Prabhu
Professor
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
Karan Sarin
CMO
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Dhaval Doshi
Dhaval Doshi
Founder
Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
Siddharth Deshmukh
Siddharth Deshmukh
Professor
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Rajneesh Krishna
Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Sujoy Golan
Sujoy Golan
Vice President and Head of Marketing
He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.
Anita Basalingappa
Anita Basalingappa
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Michael Leander
Michael Leander
CEO
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Apoorv Sharma
Apoorv Sharma
Marcom, Apple
Scripting the Apple story for the next billion customers.
Nikhil Kant
Nikhil Kant
Social Media Head
Content marketer with 10+ years of work experience across LOBs. Leading media planning, social media and content marketing for Uber in APAC.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Digital Marketing Landscape
    • 4 Weeks
    • 1 Assignment
  • Digital Channels Deep Dive - I
    • 8 Weeks
    • 4 Assignments
  • Digital Channels Deep Dive - II
    • 8 Weeks
    • 3 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Capstone Project and e-Commerce Bootcamp
    • 3 Weeks
    • 1 Assignment
  • Specialisation in Branding and Communications
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Analytics
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Communications (Focus on PR)
    • 6 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 70+
    Tools
  • 4
    Specialisations
  • 3
    Tracks

Specialisation

You can choose one or more specialisations, based on your interest.

  • Branding & Comm.
  • Marketing Analytics
  • Social Media & Content Marketing
  • Marketing Communications - PR

  • Topics Covered

    Branding & Comm.
    • 6 Weeks
    • 2 Assignments
    Fundamentals of Branding
    Brand Engagement Strategy
    Branding for International Markets
    Marketing Communications

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives.
    Learn More

  • Topics Covered

    Marketing Analytics
    • 6 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and EDA
    Predictive Analytics and Decision Making
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More

  • Topics Covered

    Social Media & Content Marketing
    • 6 Weeks
    • 2 Assignments
    Deep Dive into Content Marketing
    Paid Advertising on Social Media Platforms
    -1hr -1min
    Community Management
    Tools Covered

    Project

    The Quint Project
    Formulate and execute a community management strategy for 'The Quint'.
    Learn More

  • Topics Covered

    Marketing Communications - PR
    • 6 Weeks
    • 2 Assignments
    Integrated Marketing Communication
    Developing Creative Communication
    Public Relations
    Tools Covered

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More

Customised Tracks for Sharper Outcomes

Executive Track

Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

Management Track

Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)

Leadership Track

Strategize, optimize and analyze digital marketing campaigns - SEO, SEM, Social media, etc. (7-9hrs/week)

Try the upGrad Learning Experience for FREE
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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Protinex
    Build a digital branding strategy to help 'Protinex' establish itself as a n...
    Learn More
  • Bewakoof
    Learn how the brand was able to leverage social media marketing to reduce th...
    Learn More
  • Create a Blog
    Get your own WordPress blog site up and running. Learn how to optimize it an...
    Learn More
  • Social Media Marketing Live Project
    Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
    Learn More
  • SEO Audit Live Project
    Create and analyze an SEO audit report and suggest improvement strategies.
    Learn More
  • SEO Rupee Circle
    Help optimise the company's SEO score through your recommendations.
    Learn More
  • Bajaj Auto Case Study
    Understand the different parameters involved in building a website pertainin...
    Learn More
  • Stukent Mimic Social
    Get a hands-on experience in setting up and executing a social media marketi...
    Learn More
  • Netmeds
    Learn how to set up a search engine marketing campaign on Google Ads through...
    Learn More
  • Google Ads Search Campaign
    Run a 5 day Google Ad campaign to drive relevant traffic to a website.
    Learn More
  • LP Email Marketing (Own Blog)
    Design and run an automated email marketing drip campaign.
    Learn More
  • Amazon Associates Case Study
    Learn how Amazon used content marketing to build out their affiliate marketi...
    Learn More
  • LP - Web Analytics (Own Blog)
    Analyse the results of your campaigns and blog on Google Analytics, and pres...
    Learn More
  • Axis Bank Project
    Understand how Axis Bank has been rebranding itself to ensure that it becom...
    Learn More
  • Ceat
    Reproduce a creative brief in this case study, focusing on the important ele...
    Learn More
  • Pet Grooming
    Design an integrated marketing communication for a pet grooming salon.
    Learn More
Note:
  • This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Fill the Application Form

Fill the Application Form

Apply by filling a simple application form.

Get Shortlisted

Get Shortlisted

Candidates will be shortlisted based on application submitted

Pay & Start Learning

Pay & Start Learning

An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

upGrad Alumni

Rahul Madana
Rahul Madana
Himanshu Choudhary
Himanshu Choudhary
Vikesh Sharma
Vikesh Sharma
Karan Kher
Karan Kher
Chandan Kumar
Chandan Kumar
Saumya Sadana
Saumya Sadana
Joshua Vincent Toppo
Joshua Vincent Toppo
Santu Dev
Santu Dev

Over 900 Careers Transformed

Learn more about successful career transitions in the
Career Transition Handbook
Gourav Choudhari
Gourav Choudhari
Kolkata 4 Years
125%
inc. in Salary
upGrad and MICA not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%. The animations that were used can be improved further to enhance the learning experience.
Account Executive
Marketing Lead - Content and Communications
Ankita Kumari
Ankita Kumari
Bengaluru 1 Year
It really helped me to get my first job in the programmatic marketing field. I am thankful to MICA and upGrad for helping me to start my career. I am able to optimise my campaigns well. Overall, I love this course. Most importantly, it helped me to kick-start my career.
Intern
Digital Marketing Associate
Prashanth Hiremath
Prashanth Hiremath
Bengaluru 12 Years
The experience was great as the course modules were designed to match the current market requirements. The knowledge and deep insights from the course helped me gain confidence and become more approachable during interviews. This is how I bagged a Senior Manager Role in a reputed company.
Account Manager
Senior Digital Marketing Manager
Akankhita Acharya
Akankhita Acharya
Mumbai
The programme has been a great value add. The way the programme is structured is wonderful and it gives non-marketers like me a complete hand-holding experience to learn and transition into Digital Marketing.
Fresher
Content Marketing Executive
Joshua Vincent
Joshua Vincent
Bengaluru
The mock interviews at upGrad was very helpful since it was catered to the kind of role I was looking to get into. The feedback was extremely useful and also helped me gain confidence before the main interview.
Head-Digital Marketing
Digital Consultant
53%
Average Salary Hike
68 LPA
Highest Salary Hike
900+
Total Career Transitions
300+
Hiring partners
433%
Highest Salary Hike
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Program Fee
INR 1,05,045 (Incl. Taxes)*
*Fee for Base Program + 1 Specialisation. Total learning duration - 32 Weeks
View Plans
  • Fee for Base Program + 1 Specialisation : INR 1,05,045 (Incl. Taxes) | Duration : 32 Weeks
  • Fee for Base Program + 2 Specialisations : INR 1,22,745 (Incl. Taxes) | Duration : 38 Weeks
  • Fee for Base Program + 3 Specialisations : INR 1,37,495 (Incl. Taxes) | Duration : 44 Weeks
  • Fee for Base Program + 4 Specialisations : INR 1,52,245 (Incl. Taxes) | Duration : 50 Weeks
  • All Program Durations are Total Learning Durations.

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

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What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA and Facebook
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
  • No Cost EMI
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
Career Transition Handbook
Learn more about successful career transitions from Advanced Certificate in Digital Marketing and Communication
Download Now

Student Reviews

Roshni
Roshni
Account Manager, Javis,
MICA was one of the places I wanted to attend but I wanted to continue my job too. upGrad made that possible.
Sonshree Deshpande
Sonshree Deshpande
Digital Strategist, Freelancer,
At work, it helped me create authority over the areas I used to be uncertain about earlier; which resulted in better insights and in-depth reporting.
Mani Kandan
Mani Kandan
I was so sceptical about the program and the outcome of the course as I don’t have any management or marketing background but the course never gave me the chance to look back at my decision in pursuing this course.
Abhiram Dhankar
Abhiram Dhankar
Client Relations Manager, Kochhar & Co. ,
The learning journey with MICA & upGrad was a thrilling experience.
Aaishwarya Mathur
Aaishwarya Mathur
Corporate Communications, Biocon,
upGrad are experts in designing a program delivery which is effective and can be easily understood. I would surely recommend everyone to enroll for this program.

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  • The recommended certificates are for representational purposes only. Actual certification may vary.