Advanced Certificate in Digital Marketing and Communication
Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey at Rs. 3,252 per month.
5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte
5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte
In association with
Industry Experts from
Learners11,000+
Outcome Oriented Curriculum2 Tracks
Recommended 7-9 hrs/week32-50 Weeks
Start DateComing Soon
Hiring Partners300+
Programme Overview
Key Highlights
Certificate from MICA and Meta
15+ Case Studies and Live Projects
MICA Executive Alumni Status
Video Library with 90+ Tools
Fortnightly Coaching by Industry Mentors
Personalised Resume Feedback
Mock Interviews by Hiring Managers
No Cost EMI Option
We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
- Dr. Preeti Shroff, Dean, MICA
Top Skills You Will learn
SEO, SEM, Social Media and Content Marketing, Branding, Markview more
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Sociview more
Who Is This Programme For?
Freshers, Traditional Marketers, Entrepreneurs, Brand and Coview more
Minimum Eligibility
Bachelor's or Equivalent Degree
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Download Syllabus
Digital Marketing Platforms and Tools
Advanced Certificate from MICA and upGrad
Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
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- Advanced Certificate from MICA
- Join MICA executive alumni network
- Easily shareable across LinkedIn, Naukri, etc.
- Valedictorian ceremony at the MICA campus
Instructors
Learn from India’s top Digital Marketing faculty and industry leaders
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Download Brochure
200+
Hours of Learning15+
Case Studies and Live Projects90+
Tools4
Specializations2
TracksSpecialisation
You can choose one or more specialisations, based on your interest.
Topics Covered
Branding & Comm.
6 Weeks
2 Assignments
Fundamentals of BrandingBrand Engagement StrategyBranding for International MarketsMarketing Communications
Project
Swiggy Project
Build an integrated marketing strategy based on Swiggy's wide target audience and use cases.
Learn More
Customised Tracks for Sharper Outcomes
Executive Track
Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)
Manager Track
Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)
Industry Projects and Case Studies
Learn through real-life industry projects sponsored by top companies across industries
- Run live marketing campaigns
- Leverage Proof-of-Work during interviews
- Get mentored by industry experts
Note
This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
Learning Support
Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Support
- Student support is available 7 days a week, 24*7.
- You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
Doubt Resolution
Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback
- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
Networking
Industry Networking
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Admission Process
Please find below the detailed steps to be followed as a part of the admission process.
Step 1
Fill the Application Form
Apply by filling a simple application form.
Step 2
Get Shortlisted
Candidates will be shortlisted based on application submitted
Step 3
Pay & Start Learning
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Over 11,000 Learners Trained
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
Disclaimer
- The recommended certificates are for representational purposes only. Actual certification may vary.
- Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist
- Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist
Our Learners Work At
Student Reviews
Roshni
MICA was one of the places I wanted to attend but I wanted to continue my job too. upGrad made that possible.
Detailed Review
Sonshree Deshpande
At work, it helped me create authority over the areas I used to be uncertain about earlier; which resulted in better insights and in-depth reporting.
Detailed Review
Mani Kandan
I was so sceptical about the program and the outcome of the course as I don’t have any management or marketing background but the course never gave me the chance to look back at my decision in pursuing this course.
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Abhiram Dhankar
The learning journey with MICA & upGrad was a thrilling experience.
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Aaishwarya Mathur
upGrad are experts in designing a program delivery which is effective and can be easily understood. I would surely recommend everyone to enroll for this program.
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