How is the display advertising course beneficial to me?

The display marketing course assists with the concepts related to marketing, such as: Display advertising as a campaign for brand awareness Utilizing the best practices in Display Advertising Effectively using Display Advertising to one's advantage Realizing Display Advertising's role in digital marketing

What is required to enroll in a digital advertising course?

A participant must have prior knowledge regarding online Search engines. In addition to that, they should be acquainted with MS Office Suite. A plus would be to have Online marketing ideas.

What opportunities can I get after completing the display advertising course?

In the world of display advertising, pictures do a great deal. It is why it is essential to learn display advertising. As a display advertising specialist, you should be able to write display copies that earn the customer's trust and prove successful for a campaign.

Who are the instructors of this course?

Our instructors include top trainers in display advertising. They also have a hands-on approach to the industry and keep industry knowledge. As a result, they will be able to guide you with the latest and most innovative advertising trends.

How are the display advertising workshops structured?

Our display advertising workshops are structured according to the requirement of the course. Online advertising classes shall be dealt with accordingly. A trained guide will facilitate interactive online lectures, team collaboration, and live discussions.

Can I record the online course?

Unfortunately, we do not provide recordings of lessons. However, the display advertising lessons will be saved on our LMS only.

Is display advertising a paid advertising form?

Yes, display advertising is a paid form of advertising. It is also a very popular category for online marketing.

What is the easiest way to define display advertising?

Display advertising is a visual means for brand promotions that help display adverts on apps, popular social media platforms and websites.

What are the popular forms of display ads?

The top forms of display ads are banners, buttons, images, videos and rich media.

What is the first requisite for starting to use display marketing?

The first requisite for working with display marketing is the availability of an advert network for reaching out to customers.

ow do you target an audience for optimal display marketing?

You need to use demographics and share them with your display network for the right ad targets.

What are the top types of display ads?

The top display ad types are static, interactive, video, expanding and animated.

What are the top ad networks for display ads?

The top networks are Google Display, Facebook Audience Network, and Twitter Audience Platform.

What is the handiest tip for building up a display ad?

To begin with, develop a responsive landing page. Ensure that it is responsive too and has a fuss-free design. Make the CTA stand out clearly while using the company branding well.

How do you measure display ad performances?

The main metrics to analyse in this regard are impressions, the rate, and conversions.

Is display marketing a lone player as a marketing tool?

No, of course not. It needs to be clubbed with tools such as PPC, SEO and SMM for the most effective results in relation to marketing efforts.

What do display advertisements offer as benefits?

The top benefits display ads offer are brand awareness, retention, recognition and trust building.

How much do companies spend on display advertisements on average?

Companies in the U.S. shell out around $37.36 billion on average for display advertising for desktops and mobile devices. Many companies have seen returns of even 486% stemming from single display ad campaigns.

What is a prospecting campaign?

You can display advertising to increase your website's visitor count to enhance brand awareness. This is called the ‘prospecting’ campaign.

Display Advertising Courses

Display Advertising is a form of digital advertising that aims to convey the availability of a message through platforms such as images, logos, animations, videos, etc.

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Our digital marketing courses online feature expert instructors with years of experience, bringing the industry insights. Get a chance to learn from the best.

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Anita Basalingappa

Professor MICA

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.

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Falguni Vasavada-Oza

Professor MICA

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More

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Siddharth Deshmukh

Adjunct Faculty & Senior Advisor MICA

He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More

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Jaideep Prabhu

Professor of Marketing Cambridge University

Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.

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Rajneesh Krishna

Associate Dean and Professor

Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More

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Digital Marketing Projects

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Experience practical learning with real-world projects in our courses in digital marketing. Get hands-on experience & build your portfolio.

Projects

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Blog Creation Project

Set up a website on WordPress and create a blog populated with pages, posts, and plugins.

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Website Creation

Blog Writing

Content Management

Zivame Project

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to b… Know More

Skills learned

Email Marketing

Customer Segmentation

Communication Strategy

Social Media Marketing Live Project

Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.

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Ad Campaign Planning

Campaign Optimisation

Ad Creation and Targeting

Mamaearth

Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category.

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Market Research

Competitive Analysis

Strategy Development

Google Ads Project

Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website.

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Paid Advertising

Keyword Research

Campaign Optimisation

SEO Audit Live Project

Create and analyse an SEO audit report and suggest improvement strategies.

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Keyword Optimisation

Technical SEO

SEO Analysis

Google Analytics 4 Project

Analyse a website using Google Analytics 4 and generate insights from Google Analytics 4 reports.

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Data Analysis

Dashboard Creation

Insight Mining

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