Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free course. Through our upStart program, you can enroll in free online marketing courses and learn the necessary skills to enter the industry. This article will tell you why digital marketing is a must and the contents of our course. Let’s begin.
Table of Contents
Why Learn Digital Marketing?
In the last few decades, the business has transformed completely. Thanks to the internet, smartphones, and other innovations, products, and services have become much more accessible to consumers. Due to this, digital marketing has become more critical than ever. Here are some statistics to help you note the same:
- More than 51% of buyers say they use Google to research any purchase before making it online.
- 49% of users say they use Google to find a new product.
- Global B2C eCommerce sales are expected to reach $4.5 trillion by 2021.
All of these stats show how important digital marketing has become for businesses. Learning digital marketing skills can help you in capitalizing on this industry trend. Moreover, digital marketing jobs offer handsome salaries to professionals. For example, a digital marketing manager in India earns an average salary of INR 8 Lakh per year.
Why Choose Getting Started with Digital Marketing from upGrad?
Our digital marketing free course offers you a ton of advantages. Not only can you learn digital marketing free through this program, but avail the following benefits also:
1 to 1 Industry Mentorship
You get to learn exclusively from a leading industry expert.
Cutting Edge Content
You get upGrad’s professionally content to help you learn the concepts quickly and correctly.
Weekly Live Lectures
Every week, you’ll get live lectures from your instructors. You can ask questions and remove your doubts during those sessions.
After you complete our digital marketing online course free, you’ll receive a completion certificate. It would certainly boost your CV and highlight your expertise.
Must Read: Digital Marketing Salary
What Will You Learn?
Digital marketing is one of the most in-demand skills in the industry. It has applications in various sectors and has become the need of the hour for traditional businesses. Digital marketing has many domains, and it’s vital to learn about all of them to become a proper digital marketer.
Our digital marketing online course covers all the fundamentals of this field so you can quickly get started. The course covers many important subjects, including SEO, social media, analytics, etc. Our digital marketing free course has the following sections:
- Fundamentals of Marketing
- Social Media Marketing
- Search Engine Optimization
- Email Marketing
- Web Analytics
The course lasts for five weeks and provides you with dedicated lectures to help you master this domain. Let’s discuss each one of these sections in detail:
Fundamentals of Marketing
In the first module of our free online marketing courses, you’ll learn how marketing has evolved and its fundamentals. Even though marketing has shifted from offline to online, almost all of its principles are still the same. Understanding the basic principles of marketing will help you in becoming a competent digital marketer. You’d get to know the marketing concepts all marketing managers use to promote their brands and companies.
This section also teaches you how to create a successful marketing strategy and perform marketing communication through digital channels. Devising a robust and dynamic marketing strategy is one of the first things in any digital marketing campaign.
Similarly, understanding how you can communicate your ideas through modern digital channels will help you create the necessary foundation. By the end of this module, you’d know the steps to make a marketing strategy through digital media and metrics.
Social Media Marketing
Social media has become an essential part of our daily life. Businesses recognize this fact too. That’s why social media marketing has become one of the most significant domains of digital marketing. Your digital marketing skillset will be incomplete if you don’t know how to promote your brand on social media platforms.
That’s why this module will teach how to build and apply a social media strategy. It will teach you about the Social Media Landscape, the differences in different social media platforms, their usage, and how you can perform competitive research.
Every social media platform is different. For example, Instagram focuses on short video clips and images, whereas YouTube focuses only on long videos. Similarly, Snapchat focuses on videos lasting only for a few seconds, whereas LinkedIn focuses on videos, photos, and text-based posts.
You should know what works on which platform to capitalize on its audience. This section covers competitive research, which will help you understand your competition and figure out what works for them and what doesn’t.
Competitor research can help you stand out in your industry and attract more customers. You will learn how to run ads on Facebook and other platforms in this module to ensure that you can avoid many rookie mistakes marketers make while launching ad campaigns.
Search Engine Optimization
Search engine optimization refers to modifying your website and web pages, so they rank better on SERPs (Search Engine Result Pages). SEO is a significant sector of digital marketing, and it affects the brand image, revenue, and reputation of a company considerably.
Businesses require good SEO to get ahead of their competition and get new customers. In this module, you’ll learn how to build an SEO strategy so you can rank your website higher. You’ll learn about the various SEO branches such as Link Building, On-page & Off-page SEO, Keyword Strategy, etc. After learning these skills, you can apply them on a website and enhance its ranking substantially.
Search Engine Marketing
When you search something on Google or Bing, you must’ve encountered links with ‘Ad’ written below them. They are promotional links, and companies pay Google for those SERP positions. Those ads help businesses in generating brand awareness and attracting new customers. Such paid promotion on search engines is called Search Engine Marketing.
Like social media platforms, Google and other search engines offer businesses to run paid ads on their platforms. You should know how to create and implement effective Google ads to get the maximum return on your investment. This module will teach you the same, along with the differences between SEM and SEO. Read more about career in SEO.
In this section, you’ll learn how you can design compelling email campaigns. You’ll learn about the best designing tools, developing a content strategy, and deciding on fundamental metrics.
Email marketing is a preferred choice for many digital marketers because of its high potency. According to the statistics, around 99% of users check their emails every day. On top of that, many of them check their email around 20 times a day. Email generates better engagement for companies, too, and helps them in staying in touch with their existing customers.
This is the last section of our free online marketing courses. Here, you’ll learn how you can collect and convert raw data into practical business insights through Google Analytics. One of the most critical things for a digital marketer is to check their progress. You should be able to measure the results of your campaigns and marketing activities.
Google Analytics is a useful tool for this purpose. It helps you figure out how well your strategies are working, which implementations are generating the most results, etc. This information enables you to improve your marketing efforts and make them more efficient.
How to Start
If you’re interested in joining our digital marketing online course free, then follow these steps:
- Head to the upStart page
- Select the “Getting Started with Digital Marketing” course
- Click on Register
- Complete the registration process
You don’t have to spend a dime to join this program. The only investment you’ll have to make is 30 minutes per day for a few weeks. Sign up today and start your learning journey.
If you want to learn more about Digital Marketing checkout Certification in Digital Marketing from IIT Delhi. IIT Delhi is one of the top institutes in India and also one of the oldest IIT’s and is always excelled in giving highly industry-relevant courses, Now IIT Delhi has partnered with upGrad to get these top IIT Delhi courses online. They have a variety of other programs like Machine Learning, Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics etc
Also, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.
What is Digital Marketing?
Simply put, Digital Marketing is a form of marketing through which brands, companies, and individuals can digitally advertise to their target audiences. Digital Marketing leverages different search engines, websites, social media platforms, emails, and mobile applications. Digital Marketing also shows marketer's advertisements to people based on their actions and preferences on the internet while being less expensive than traditional forms of advertising.
What are the career opportunities available in Digital Marketing?
The Digital Marketing industry has been booming. Back in 2015, the market size of the sector was 47 billion in India. Five years later, in 2020, it reached 199 billion. The projected reach for 2024 is 539 billion. So, it suffices to say that a career in the Digital Marketing sphere is packed with massive growth opportunities.
So, what are the jobs that one can use if they study Digital Marketing?
Well, Digital Marketing Manager is perhaps the most obvious answer. Under this portfolio, individuals have to plan and execute a company's digital presence. Digital Marketing managers are required to utilize all platforms available under Digital Marketing to promote a brand's products and services to its target audience in the most cost-effective manner. As the name suggests, Social Media Marketers are in charge of supervising an organization's social media presence on platforms such as Twitter, Instagram, Facebook, LinkedIn, etc. They can also be tasked with strategizing and implementing a company's social media plans. Content Marketers generate, edit and manage a brand's online content. This could include social media content, blogs, email newsletters, videos, etc.
Search Engine Optimizers, Email Marketers, and Search Engine Marketing Specialists are some of the other career paths available to those who pursue Digital Marketing.
How to know if a Digital Marketing certification is worthwhile at all?
Given that Digital Marketing is an ever-growing industry, getting a Digital Marketing certification is undoubtedly a positive step forward for your career. However, at present, many institutions and schools are offering degrees, diplomas, and professional certificates in Digital Marketing.
How will you ascertain which certification is worth pursuing? There are a few things that you should consider while choosing which Digital Marketing course to pursue. Social Media Marketing and SEO/SEM Analytics are two of the most important components of Digital Marketing. While reviewing the course, you are about to take up, make sure that these two components are a part of the course syllabus.