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Digital Marketing Free Online Course with Certification [2024]

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31st Mar, 2023
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Digital Marketing Free Online Course with Certification [2024]

Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free course. Through our upStart program, you can enroll in free online marketing courses and learn the necessary skills to enter the industry. This article will tell you why digital marketing free course with a certificate is a must and the contents of our course. Let’s begin. 

Why Learn Digital Marketing?

In the last few decades, the business has transformed completely. Thanks to the internet, smartphones, and other innovations, products, and services have become much more accessible to consumers. Due to this, digital marketing has become more critical than ever. Here are some statistics to help you note the same:

  • More than 51% of buyers say they use Google to research any purchase before making it online. 
  • 49% of users say they use Google to find a new product.
  • Global B2C eCommerce sales are expected to reach $4.5 trillion by 2024.


The following points justify the reasons for learning Digital marketing:

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1. Helps you remain ahead of your competitors:

Digital marketing is imperative in most businesses today. The relevant strategies help you, your company, and your client’s interest. Although you prepare good content and appealing website design, you may still not get enough leads. This may be because you don’t know the existing market trends. You can pursue a digital marketing certification free that imparts effective strategies that lead to efficient lead generation for a business. A free digital marketing course with a certificate helps in understanding the following concept.

2. Digital marketing is evolving

Digital Marketing is one such career with something new to learn and implement. You can creatively develop a marketing plan that best suits your organization’s goals. Learning digital marketing helps you determine whether to take the lead on these initiatives or not.

You can go for a digital marketing certification free that imparts you with all the fundamental aspects of digital marketing at your convenience. Moreover, a digital marketing free course with a certificate validates your expertise in this domain which you can show to your potential employers. A digital marketing course online free with a certificate helps unlock these concepts.

upGrad’s Exclusive Digital Marketing Webinar for you –

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3. Versatility:

After you master the demanding skills for the role of Digital marketer, you gain extensive exposure to a wide set of skills. It helps you to shift your focus in the future if you want to work in some different specialization. If you choose digital marketing as your career path and want to pivot in the future, you will usually need a little training.

The reliable digital marketing course online free with a certificate makes sure the candidates learn demanding skills in this domain. These skills not only help them earn well but also make them versatile enough to handle challenging tasks. The foundational digital marketing knowledge in this course helps you to learn new skills easily and fulfill the organizational requirements. The digital marketing free course with a certificate acquaints the users with the concept of digital marketing.

 4. Helps to generate leads from the digital sales funnel

Social media platforms like LinkedIn, Facebook, Instagram, etc. drive decent traffic to your website. They also help in marketing your product(s). You can choose digital marketing courses online free with a certificate that teaches how to create a digital sales funnel. Once you learn it, you can know how to generate leads.  This knowledge helps such that when a user visits your website, they will like the webpage and more pages too. Thus, learning digital marketing helps boost sales and revenue. A digital marketing course free with a certificate helps in understanding lead generation.

5. Helps generate good website traffic

When you complete learning from a reliable digital marketing course online free with a certificate, you learn strategies that help generate good website traffic. It teaches strategies that bring the audience to your website and convert them from visitors to buyers. The free digital marketing courses with certificates help in understanding the traffic.

6. Working at your comfort:

Digital marketing not just presents you with onsite job opportunities but freelance job opportunities as well. You can either work as a freelancer or run your business. You can enrol in digital marketing courses online free with certificate, and after completing them, you will have ample career opportunities. The course teaches digital marketing fundamentals, how to work on social media campaigns, how to create and manage a website/blog, and more.

To save time and money, you can pursue digital marketing courses online free with certificate from the comfort of your home. Once you complete all its stated requirements, you are eligible for a course completion certificate. Instead of enrolling in an expensive but ineffective digital marketing course offline, it is advisable to choose a reliable digital marketing free certificate course. It broadens your understanding of how you can work as a freelance digital marketer or set up your business. The free online digital marketing courses with certificates helps in increasing your employability.

7.  Huge demand for digital marketing professionals:

One of the key reasons for pursuing a digital marketing online course is the increasing demand for digital marketing professionals. So, a digital marketing career guarantees a win-win situation.  One of the best aspects of this field is that candidates from any educational background can learn it. So, whether you are a lawyer or an engineer, you can pursue a digital marketing free course with a certificate and unlock decent-paying job opportunities. The free online digital marketing courses with certificates help in increasing your employability.

8. Dynamic earning opportunities:

Digital Marketing is ever-evolving. It constantly keeps up with new trends and technologies. Organizations are always on the lookout for skilled digital marketing professionals who can help them generate high revenue. Therefore, this field boasts dynamic earning opportunities.

You can complete a digital marketing free certificate course and learn all the fundamentals and key skills. Subsequently, you can enhance these skills to increase your chances of well-paying job opportunities. Moreover, many of the leading digital marketing free courses with certificates have their curriculum designed such that students can easily grasp all concepts in less time. The digital marketing free certification course helps in earning new opportunities.

9. Boosts networking:

Being ever-evolving, you will always find something new to explore in this field. Also, there will always be someone new to talk to. It can be a colleague, new client, audience, etc. After you pursue a digital marketing free certification course, you will be familiar with how to network with people. The networking skill helps you to embark on a higher-paying job opportunity in the future.

It also helps you learn something new from your peers, colleagues, etc. You will have a chance to network with different people and learn something useful from the digital marketing perspective.

List of various popular digital marketing courses:

  • Diploma Course in Digital Marketing
  • Certificate Course in Internet Marketing
  • Search Engine Marketing Course
  • Search Engine Optimization Course
  • Social Media Marketing Course

 How to get trained as a digital marketing professional?

Selecting the right digital marketing free certification course is a secret to learning digital marketing cost-effectively. Once you learn it thoroughly, you can embark on your career as a digital marketing professional. If you already have a background in web development or web design, marketing management, copywriting, etc., a digital marketing free courses with certificate becomes quite easy to learn. The digital marketing free courses with certificate  helps boosting networking and get better opportunities to network with people.

Best Digital Marketing Courses Online

All of these stats show how important digital marketing has become for businesses. Learning digital marketing skills can help you in capitalizing on this industry trend. Moreover, digital marketing jobs offer handsome salaries to professionals. For example, a digital marketing manager in India earns an average salary of INR 8 Lakh per year. The digital marketing free course is relevant ad meaningful.

Read: Digital Marketing Complete Tutorial

Why Choose Getting Started with Digital Marketing from upGrad?

Our digital marketing free course offers you a ton of advantages and the digital marketing courses free online gives a competitive edge to the students. Not only can you learn digital marketing free through this program, but avail the following benefits also:

1 to 1 Industry Mentorship

You get to learn exclusively from a leading industry expert. 

Cutting Edge Content

You get upGrad’s professionally content to help you learn the concepts quickly and correctly. 

Weekly Live Lectures

Every week, you’ll get live lectures from your instructors. You can ask questions and remove your doubts during those sessions. 

In-demand Digital Marketing Skills

Free Certificate

After you complete our digital marketing online course free, you’ll receive a completion certificate. It would certainly boost your CV and highlight your expertise. 

Must Read: Digital Marketing Salary

What Will You Learn?

Digital marketing is one of the most in-demand skills in the industry. It has applications in various sectors and has become the need of the hour for traditional businesses. Digital marketing has many domains, and it’s vital to learn about all of them to become a proper digital marketer.

Our digital marketing online course covers all the fundamentals of this field so you can quickly get started. The course covers many important subjects, including SEO, social media, analytics, etc. Our digital marketing free course has the following sections:

  • Fundamentals of Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Web Analytics

The course lasts for five weeks and provides you with dedicated lectures to help you master this domain. Let’s discuss each one of these sections in detail:

Fundamentals of Marketing

In the first module of our free online marketing courses, you’ll learn how marketing has evolved and its fundamentals. Even though marketing has shifted from offline to online, almost all of its principles are still the same. Understanding the basic principles of marketing will help you in becoming a competent digital marketer. You’d get to know the marketing concepts all marketing managers use to promote their brands and companies. 

This section also teaches you how to create a successful marketing strategy and perform marketing communication through digital channels. Devising a robust and dynamic marketing strategy is one of the first things in any digital marketing campaign.

Similarly, understanding how you can communicate your ideas through modern digital channels will help you create the necessary foundation. By the end of this module, you’d know the steps to make a marketing strategy through digital media and metrics.  

Social Media Marketing

Social media has become an essential part of our daily life. Businesses recognize this fact too. That’s why social media marketing has become one of the most significant domains of digital marketing. Your digital marketing skillset will be incomplete if you don’t know how to promote your brand on social media platforms.

That’s why this module will teach how to build and apply a social media strategy. It will teach you about the Social Media Landscape, the differences in different social media platforms, their usage, and how you can perform competitive research. 

Every social media platform is different. For example, Instagram focuses on short video clips and images, whereas YouTube focuses only on long videos. Similarly, Snapchat focuses on videos lasting only for a few seconds, whereas LinkedIn focuses on videos, photos, and text-based posts.

You should know what works on which platform to capitalize on its audience. This section covers competitive research, which will help you understand your competition and figure out what works for them and what doesn’t.

Competitor research can help you stand out in your industry and attract more customers. You will learn how to run ads on Facebook and other platforms in this module to ensure that you can avoid many rookie mistakes marketers make while launching ad campaigns. 

Search Engine Optimization

Search engine optimization refers to modifying your website and web pages, so they rank better on SERPs (Search Engine Result Pages). SEO is a significant sector of digital marketing, and it affects the brand image, revenue, and reputation of a company considerably.

Businesses require good SEO to get ahead of their competition and get new customers. In this module, you’ll learn how to build an SEO strategy so you can rank your website higher. You’ll learn about the various SEO branches such as Link Building, On-page & Off-page SEO, Keyword Strategy, etc. After learning these skills, you can apply them on a website and enhance its ranking substantially. 

Search Engine Marketing

When you search something on Google or Bing, you must’ve encountered links with ‘Ad’ written below them. They are promotional links, and companies pay Google for those SERP positions. Those ads help businesses in generating brand awareness and attracting new customers. Such paid promotion on search engines is called Search Engine Marketing. 

Like social media platforms, Google and other search engines offer businesses to run paid ads on their platforms. You should know how to create and implement effective Google ads to get the maximum return on your investment. This module will teach you the same, along with the differences between SEM and SEO.  Read more about career in SEO.

Email Marketing

In this section, you’ll learn how you can design compelling email campaigns. You’ll learn about the best designing tools, developing a content strategy, and deciding on fundamental metrics.

Email marketing is a preferred choice for many digital marketers because of its high potency. According to the statistics, around 99% of users check their emails every day. On top of that, many of them check their email around 20 times a day. Email generates better engagement for companies, too, and helps them in staying in touch with their existing customers. 

Web Analytics

This is the last section of our free online marketing courses. Here, you’ll learn how you can collect and convert raw data into practical business insights through Google Analytics. One of the most critical things for a digital marketer is to check their progress. You should be able to measure the results of your campaigns and marketing activities. 

Google Analytics is a useful tool for this purpose. It helps you figure out how well your strategies are working, which implementations are generating the most results, etc. This information enables you to improve your marketing efforts and make them more efficient. 

The 4Ps of Marketing are –

  • Place- The consumers should be able to find and purchase the product. If they can buy it online or from the store, or both, all of this is a part of marketing strategy. 
  • Product – Determine the items that are being sold. It could be anything, and it is important tointelligently think about the packaging and the sold items.
  • Promotion- The marketers seem to be having various channels through which they promote their products. The marketers use various channels to promote their products, from radio to social media banners.
  • Price- It is very important to determine the cost of the product. It should be set keeping in mind various factors such as, target audience, pricing capacity, etc. 

Common types of marketing

The common types of marketing are-

  1. Traditional advertising
  2. Retail Advertising
  3. Mobile Advertising
  4. Online Advertising
  5. Outdoor Advertising
  6. PPC Advertising
  7. Digital Marketing
  8. Social Media Marketing
  9. Relationship Marketing
  10. Global Marketing

The top marketing strategies

  • Market Segmentation
  • Market Targeting
  • Market Differentiation
  • Market Positioning

Digital Marketing Free courses to Learn

Benefits of Digital Marketing Certification  

  • Enhanced Skill Set: Certification programs offer comprehensive training, equipping you with the latest tools and techniques in digital marketing. 
  • Industry Recognition: Accredited certifications validate your expertise, boosting your credibility and making you stand out to potential employers. 
  • Career Advancement: With a certification, you demonstrate your commitment to professional development, opening doors to higher-level positions and salary increases. 
  • Networking Opportunities: Engaging with instructors and fellow learners in digital marketing classes online free fosters valuable connections within the industry. 
  • Accessible Learning: Free digital marketing classes online provide flexibility and accessibility, allowing you to learn at your own pace from anywhere in the world. 

How to Start

If you’re interested in joining our digital marketing online course free, then follow these steps:

  • Head to the upStart page
  • Select the “Getting Started with Digital Marketing” course
  • Click on Register
  • Complete the registration process

You don’t have to spend a dime to join this program. The only investment you’ll have to make is 30 minutes per day for a few weeks. Sign up today and start your learning journey. 

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If you want to learn more about Digital Marketing checkout Certification in Digital Marketing from IIT Delhi. IIT Delhi is one of the top institutes in India and also one of the oldest IIT’s and is always excelled in giving highly industry-relevant courses, Now IIT Delhi has partnered with upGrad to get these top IIT Delhi courses online. They have a variety of other programs like Machine Learning, Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics etc

Also, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.

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Kamal Jacob

Blog Author
Kamal is an experienced Online marketing consultant with a high degree of expertise in SEO, Web Analytics, Content/Technical planning and marketing.
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Frequently Asked Questions (FAQs)

1What is Digital Marketing?

Simply put, Digital Marketing is a form of marketing through which brands, companies, and individuals can digitally advertise to their target audiences. Digital Marketing leverages different search engines, websites, social media platforms, emails, and mobile applications. Digital Marketing also shows marketer's advertisements to people based on their actions and preferences on the internet while being less expensive than traditional forms of advertising.

2 What are the career opportunities available in Digital Marketing?

The Digital Marketing industry has been booming. Back in 2015, the market size of the sector was 47 billion in India. Five years later, in 2020, it reached 199 billion. The projected reach for 2024 is 539 billion. So, it suffices to say that a career in the Digital Marketing sphere is packed with massive growth opportunities.

So, what are the jobs that one can use if they study Digital Marketing?

Well, Digital Marketing Manager is perhaps the most obvious answer. Under this portfolio, individuals have to plan and execute a company's digital presence. Digital Marketing managers are required to utilize all platforms available under Digital Marketing to promote a brand's products and services to its target audience in the most cost-effective manner. As the name suggests, Social Media Marketers are in charge of supervising an organization's social media presence on platforms such as Twitter, Instagram, Facebook, LinkedIn, etc. They can also be tasked with strategizing and implementing a company's social media plans. Content Marketers generate, edit and manage a brand's online content. This could include social media content, blogs, email newsletters, videos, etc.

Search Engine Optimizers, Email Marketers, and Search Engine Marketing Specialists are some of the other career paths available to those who pursue Digital Marketing.

3 How to know if a Digital Marketing certification is worthwhile at all?

Given that Digital Marketing is an ever-growing industry, getting a Digital Marketing certification is undoubtedly a positive step forward for your career. However, at present, many institutions and schools are offering degrees, diplomas, and professional certificates in Digital Marketing.

How will you ascertain which certification is worth pursuing? There are a few things that you should consider while choosing which Digital Marketing course to pursue. Social Media Marketing and SEO/SEM Analytics are two of the most important components of Digital Marketing. While reviewing the course, you are about to take up, make sure that these two components are a part of the course syllabus.

4Who are the top recruiters in digital marketing?

The top recruiters in the field of digital marketing are Flipkart, Amazon, Facebook, Google, Myntra

5Is digital marketing a stressful job?

The digital marketers have to overlook various aspects of the digital medium where they manage multiple social media platforms and coordinate with multiple stakeholders. It is not one of the mundane and easiest jobs to do, rather it requires marketers to be active and stay on their toes.

6What are the required skills in digital marketing?

The required skillsets in the field of digital marketing are SEO, SEM, Data Analysis, Content Creation, Design Skills, and Communication.

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