Beginners Guide to YouTube Marketing : Complete List
Updated on Dec 19, 2022 | 9 min read | 5.9k views
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Updated on Dec 19, 2022 | 9 min read | 5.9k views
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Like it or not, you are part of the YouTube generation.
For some, YouTube is a social media network; for others, it is an online video platform. But for many, YouTube is now the second most-used search engine after Google. Therefore, if you combine all these perspectives, you get an all-powerful channel that presents countless marketing opportunities.
Today video content works best for our generation. Where else can you access a userbase of over 2 billion active followers spread across 100 countries with the option to view content in 80+ local languages other than YouTube?
With one-quarter of internet users spending over 10 hours watching videos, there is no other platform better than YouTube marketing to promote your channel, brand, or business.
So, if your question is – ‘How can I promote my YouTube channel?’ – read this blog to discover and understand how you can make use of some really simple and straightforward techniques to get the best out of YouTube marketing.
Deciding to create your YouTube channel is only the first step of the process. To identify the right strategy to promote your channel, it is important that you shortlist your objectives and goals, determine the type of video topics that you’d like to explore, and then move on to promoting them.
Be it planning, filing, editing, and analyzing, running a YouTube channel is time-consuming. If you are ready for the commitment, it is time to deep dive and walk you through each step of how YouTube marketing works.
It goes without saying that to promote your YouTube channel, you need to first set up the channel. Google currently owns YouTube, and therefore, you need to have a Gmail or a Google+ account to get access.
With your configured Google account, you can now access and upload content on YouTube. But before that, you need to set up the actual YouTube brand account. Here’s how it is done.
To initiate YouTube marketing, you must personalize your channel that aligns with your overall brand strategy. Here’s what you need to do.
This completes the physical process of creating your channel. You will be able to start promoting your YouTube channel as you begin with uploading video content.
Do not assume that traffic will start flowing just because you have created your YouTube channel. Quite the opposite. YouTube is an extremely competitive space, and just like any other platform, you must do your due diligence in researching your immediate rivals or competition in the space. This will also help you to identify possible opportunities that others are yet to explore.
You should begin with the process of identifying 3 to 5 of your closest rivals. For example, if your channel focuses on ‘Food vlogging’ in Hyderabad, check out your nearest competition within that space. It could be at a city or regional level.
Suppose you are unsure how to kickstart the analysis. In that case, you can use the free Keyword Planner by Google AdWords and run a check on which businesses are ranking, for example, on keywords such as ‘Hyderabad food vloggers.’
You must choose keywords that are closely aligned with your YouTube channel or brand. You can also check which channels are appearing when you run the same keywords on YouTube search.
As part of your research, keep a record of your competitors’ key metrics. These may include their viewership statistics and subscriber counts. You can use them to benchmark your channel too. Review their Channel Title, Description, and the keywords that they are using. Also, run a quick check on the comments that they have gathered on the uploaded videos.
A SWOT analysis helps you understand the key Strengths, Weaknesses, Opportunities, and Threats for every one of your core competitors. This helps build a framework that you can use to identify a niche content area that will help you to promote your YouTube channel.
YouTube marketing for your channel will be easier when you choose to create videos on topics you are passionate about. It needs to fit like a glove because you are considering doing this long-term.
Grabbing viewer attention on YouTube is probably more difficult than gaining viewership on Primetime television.
Therefore, a part of your YouTube marketing strategy needs to include optimizing your YouTube videos.
To help promote your YouTube channel to a larger audience base, you must include YouTube channel optimization as part of your YouTube marketing strategy. Some key ways that you can employ to prime your account for views follows and searches include:
When you hit the right engagement buttons, it helps build a more authentic relationship between your channel and its followers. This essentially means that the content you create can trigger actions such as shares, likes, and comments. Here are some best practices that will help you boost user engagement on your YouTube channel.
When it comes to YouTube marketing, this guide is just the tip of the iceberg. There is a whole lot more than you can do and learn about simply by enrolling for the Online Digital Marketing Program offered by upGrad. The course can be taken completely online across a span of 7 to 11 months. Key highlights include:
If you have more questions about promoting your YouTube channel or YouTube marketing in general, make sure you check out the following FAQs.
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