Author DP

Anshuman Agrahari

12+ of articles published

Creative Mind / Wise Guide / Artistic Soul

Domain:

upGrad

Current role in the industry:

Associate Director, Social & Content at Scaler

Educational Qualification:

Master of Business Administration (MBA) in Strategy & Marketing from the Indian Institute of Management Raipur.,Executive Program in Strategic Digital Marketing from Cambridge Judge Business School.

Expertise:

Brand Marketing

Content Creation

Social Media Strategies

Marketing Strategy

Content Marketing

Tools & Technologies:

Digital Marketing Tools (specific tools not listed but implied through expertise in SEO

SEM

etc.)

Social Media Platforms and Analytics Tools

Content Development Tools (specific tools not listed but implied through expertise in content marketing and web content writing)

Certifications:

AdWords Search Certification from Google

Email Marketing from HubSpot Academy

Analytics Certification from Google

Content Marketing from HubSpot

Inbound Methodology from HubSpot

About

Anshuman is working with the content team of UpGrad. He's passionate about improving Indian education system; before UpGrad he worked to build an ed-tech startup and was responsible for all marketing efforts. He's highly opinionated in current affairs and loves reading, writing & running.

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Top 32 Tools Every Successful Digital Marketer Uses
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Top 32 Tools Every Successful Digital Marketer Uses

In the last few years, the digital marketing has grown leaps and bounds. Whether it’s a large established company, small and medium enterprises or a budding startup, digital marketing has become a core entity of marketing policy. The digital world is massive, complex and volatile. It is evolving every day and every organisation is mandated to have its footprints in the digital world. If you haven’t yet taken your first step, it’s time you pull your socks up. For you to strategise and implement the different digital marketing initiatives, there are hundreds of digital marketing tools, software and applications available in the digital market. If you are a beginner in digital marketing marketing, and want to gain expertise, check out our digital marketing courses from top universities.  Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses To ease your work, scale up the productivity and these digital marketing tools are very simple to use and execute. With the vast impact and growth of digital marketing, I have collated a comprehensive list of the best and trending digital marketing tools and its usage for various digital marketing activities. Here’s an infographic, scroll along to know the details: Search Engine Optimisation (SEO) Whether you are starting a new venture, or you have a great idea which needs to be told to the world, marketing is inevitable. The product and the marketing must work together right from the ideation, to requirements to launching. The product must be in sync with the needs of the audience. Most organisations ignore the process of SEO and its implications while the marketing of the product. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses SEO as a digital marketing initiative can help to establish the credibility of the organisation, reach the right and a wider target audience and building the traffic and brand awareness among the consumers. While all this might be a complex set of activities, there are some great SEO tools which could streamline this process. Here are some of the best digital marketing tools for SEO described briefly: Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. #1 Moz Local Listing Score If you are a startup having a presence in fewer locations, you might have to work online and create an urgency for the customer on a daily basis. Moz Local Listing Score helps to check the online listings of the product effortlessly. With this application, brands can infuse trust in the customers and in search engines. One can also know about when and what actions need to be taken to drive more traffic. The data reflected in the tool comprises of information from 15 different platforms such as Google, Facebook, Twitter, etc. The data also reflect which platform works and which doesn’t with an instant fix of the bugs (if any). Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course #2 Keywordtool.io Keywords are the lifeline for any marketing campaign to be effective. This tool helps to gather information and evaluate the useful and relevant keywords for the specific target audience. One gets almost more than 500+ long-tail keyword ideas for a single entry of the word. The keywords are organised alphabetically and help to choose as per the needs of the user. This is a completely free tool with extremely reliable results. #3 Google Page Speed Insights The page load duration is a critical factor influencing conversion rates and bounce rates of a website and business. The Google Page Speed Insight online application offers a real-time evaluation of the loading of the webpage speed. One can check the speed as well as the usability of the website on multiple platforms such as a computer, mobile, tablet, laptop, etc. The tool also offers suggestions and ideas to improve the speed of the web page. #4 Browseo Get an idea about the look and functioning of the website from the perspective of a search engine. It explains how crawler technology or the search spiders derives data from the website and presents it to the consumers. The application helps to understand which web pages of the site are relevant for the SEO. By just entering URL of the website, one can get a detailed analysis and a picture of the different elements of the website, in specific for every web page. #5 Google Analytics If you haven’t used Google Analytics for gaining knowledge of your target audience, it is better you start right away. Google analytics is a powerful tool comprised of hundreds of metrics. Depending on the marketing campaign, the user can use the set appropriate goal for the campaign. It gives end-to-end complete statistics about the customers, business and product Lifecycle along with search insights. Besides this, Google Analytics gives information about the specific keywords used by the target audience for a specific page. #6 QuickSprout An exceptional site, which gives a complete analysis of the website. It gives data about the websites which are like your website and gives tips and suggestions to beat them in the search engine ranking. A free tool that offers a comprehensive scrutiny of the website in terms of SEO, speed, tags, landing pages, URL, keywords, competitors, etc. 20 On-Page and Off-Page SEO Techniques: A Checklist Search Engine Marketing (SEM) Today firms have to find innovative ways to sustain in the market. With the vast impact and the influence of the digital marketing, today every business and marketer have eyes on SEM, an effective way to promote and augment the business. In simple words, SEM is a paid marketing of the advertisements that appear on the Search Engine Results Page (SERP). There are SEM tools which make this job easy and viable for the users. These tools help augment the productivity with automation, improved relevance to the consumers’ needs and more value for the business as it needs lesser resources. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   #7 SEMRush An all-in-one search engine marketing tool, SEMRush is a toolkit which is a must for all digital marketing professionals. It is simple and easily usable tool which can be applied for setting up different business accounts for technical SEO audit, semantic core application, brand position tracking, fresh ideas for organic tracking, competitive intelligence, backlink audits and digital media marketing analytics. The ad strategy analysis and ad creative keywords search data help to improve the PPC (Pay Per Click) results and keep a watch on the competitors. Using SEMRush tool, a user can also build and implement a practical social media strategy. Guess what? The user can also collaborate with multiple brands, design content for multiple platforms and discover trending topics in the industry. #8 Buzzsumo Though many digital marketers, prefer to consider Buzzsumo as an SEO tool, we must not forget that SEO and SEM work in parallel with each other. A powerful arsenal for keyword research, this tool helps to understand which keywords work the best for the search engine marketing campaigns and helps to get the best results from SEM initiatives. Right from content discovery to brand monitoring, content designing, creation and management, competitor and consumer research, Buzzsumo is a one-stop solution for the phases of SEM. #9 KeywordCompetitor KeywordCompetitor is a perfect tool to know about your competitors’ paid keywords, ads, and landing pages. The tool also gives information on a daily basis about the various changes in the ads, keywords and landing pages. Though it is a paid tool, it is definitely a worthy investment for the business. You get a notification the moment your competitor gets an upper hand with respect to the visibility and reach of the ads. #10 iSpionage Get the awareness about the competitor’s keywords, ad copy and ad budget using this tool. It is an apt tool to derive the maximum ROI for the investments. All this results in an increased drive of targeted traffic, generate more potential leads for conversions and increased conversion rates. The monthly traffic estimate analysis gives information about the ads which work well and reach the top of the Google search results. So, if you wish to have maximum results for the resources invested, this is the tool to opt for. Design-Thinking in Content Marketing: Ideas and Tools Social Media Marketing (SMM) Social media marketing is one of the most effective online marketing strategies. Unlike paid advertising, using social media marketing tools, the brands and business can grow their brand awareness and reach using the social media activities with zero monetary investment. The social media platform is transforming the way consumers and business owners look at brands and how they market themselves in the digital platform. If you wish to scale up your social media presence and the returns of the social media campaigns, here are some of the best digital marketing tools used by most of the social media marketers. #11 Hootsuite Hootsuite is a simple and influential tool for every social media marketer. Hootsuite helps to manage multiple social media accounts. It makes the process of finding, designing, scheduling, managing and reporting of various social media accounts and their respective activities very unpretentious and easier for the user. This helps the social media managers stay active and visible to the consumers 24/7. The tool also helps to track and report the social ROI, exclusively for owned and paid media marketing. With a robust, secured built-in infrastructure, this tool can cater to the needs of all business organisations, irrespective of the size. #12 Sprout Social The best tool to control and monitor the social media efforts. Sprout Social is designed to give access to people as per their needs. This helps to coordinate, delegate and manage the various social media tasks. The tool can aid in creating, scheduling and posting of social feeds along with post scheduling activities such as a comprehensive analytics platform. This tool has a special feature of social media listening, for the business to listen, understand and monitor their target audience at every step across social media platforms. #13 MeetEdgar With this tool, the user can recycle the old social media posts. The user just needs to organise the posts by category and schedule the content by category for Edgar to automatically scrutinise the content and post from each category. A creative tool for rescheduling and remarketing. This tool ensures, no social media content created goes in the recycle bin ever. These old posts reposted can get better and enhanced engagement on the platform. An excellent tool and way for the audience to reconnect with the brand. #14 Socedo For a social media campaign to be successful, there are hundreds of elements such as image, text, location, timing, demographics, etc., to be precisely designed and crafted. Socedo is a B2B demand generation tool which helps in discovering and gaining potential leads through social media channels. This is a tool which mainly focuses on outbound marketing via social media platform. A simple and user-friendly tool to find the right target audience, fitting your buyer persona. #15 Oktopost A dedicated B2B social media marketing tool, Oktopost is quite similar to Hootsuite. Having said that, it is cleaner and easier to navigate, offering a better and enhanced user experience. This tool can be deployed to monitor and manage the social media posts, keywords and brand mentions in the social media world. This also has a content curation feature helping the user to design and curate better content targeted to the audience. Of course, the social media analytics and detailed and versatile reports generated using the tool can help to track the social conversions. A simple tool for a startup to develop and deploy the social media marketing strategy. Besides this, every social media platform such as Facebook, LinkedIn, Twitter, etc., has its own managing tool such as Facebook Page Insights, Twitter Native Platform, etc. Best Ways to Use Instagram Marketing For Business Content Marketing Management (CMM) Today, content is the way to reach your audience and build the trust of the brand in the market. Every marketing channel must be updated with content as per the needs of the audience and the platform. The process of content marketing could be overwhelming as has multiple processes such as idea generation, designing and drafting the content, and publishing the content in different channels. Besides this, the content marketing teams have to monitor and manage the content depending on the effectiveness of the created content. A powerful content marketing campaign requires different skills such as writing skills, social media skills, video-production skills, etc. Here are some of the most prevalent content marketing tools used in the industry. #16 Buffer Buffer is a tool which can keep the user on track and help gain meaningful results for the content created and marketed. An everyday strategy to monitor and manage the social media feeds and analyse the effectiveness of the content shared. Not just text, Buffer can help schedule and manage campaigns of image and videos as well. The user can design and draft the content besides posting the same. It gives insight into the best time to post to reach the targeted audience. Using this tool, businesses can channelise the content quickly and effectively using optimum resources. #17 Trendspottr Get to know the latest emerging trends in the industry and create content which matches the changing requirements of the audience. Be the trendsetter and ahead of the competitors using this tool. This tool helps the user to tap information about the trending topics, popular hashtags, potential influencers of the industry along with the appropriate keyword insights. In short, discover and share the right content at the right time to the right audience and reap maximum fruits for the content marketing efforts. #18 Contently When the business grows, it is important to scale up the content available in multiple channels at the same time. This is one of the challenges faced by most of the firms when the team is too small to handle this huge task. Contently is a tool which helps in producing large, high-end content generation. Contently focusses on the storytelling method of curating content in order to build the brand. It is a powerful automation platform for editorial calendars, content management across different platforms, systematic workflows and approval structures. If you wish to create engaging and influencing content, this is the tool to install. #19 Landscape by Sprout Social Images play a very important role in capturing the attention of the audience. But, sourcing the right images which satisfy the tastes of the audience and impacts the marketing campaign is a challenging task. Landscape by Sprout Social is a remarkable image resizing tool for social media channels. With just a drag and drop, the user can effortlessly design the image as per the requirements of the channel. #20 Google AdWords – Keyword Planner The Google AdWords is a one-stop platform form to know and build strategies for keywords, timelines, target audience, and content creation and marketing. The user can target multiple audiences with same or multiple contents with just a few clicks. An easily navigable tool, Google AdWords is an excellent means to reach the maximum audience and track the campaign’ effectiveness. Organic Content Marketing for Growth of Your Business Email Marketing Think of Email as the grandparent of social media. Yet, it is reliable and relevant even today. It is one of the most versatile and consistent ways of reaching the targeted customers and monetizing the same. The brands can communicate with their target audience and promote their products and services using email marketing. If you prioritise email marketing for your business, here are the best digital marketing tools to automate your email marketing strategy. #21 MailChimp One of the best Email Marketing Automation tools, MailChimp can help to collate statistics, sending emails and improving the performance of the business. Businesses can also use it to send out surveys to the audience. The MailChimp dashboards are simple and easy to manage and read the output of the campaign. The tool also helps to create segments of the target audience and track and monitor the respective behaviour of the segment. Above all, you can create, send, monitor and analyse creative and effective email marketing campaigns swaying the business operations. #22 Active Campaign A very easy, user-friendly setup, Active Campaign is a tool which is a must for sales and email marketing automation. It helps to run email marketing campaigns which are driven by the behaviour of the audience. Besides offering email marketing assistance, it also helps in customer relationship management, sales automation, content automation, etc. A great tool to stay connected with your old and new audience. #23 ConvertKit This is a robust email marketing tool for all professional bloggers, marketers, writers, etc. This is extremely easy to use and a powerful tool. It offers easy content upgrades and incentives along with email signup forms. Brands can use this tool to automatically segment the audience who are existing customers and those who are the potential customers of the future. A great email marketing automation means for all the brands who rely on email marketing to connect with their audience. 9 Most Advanced Techniques of Email Marketing Marketing Automation With the advancement of technology, marketing has become a streamlined process through automation. Today, every repetitive and mundane task of marketing can be automated with the powerful digital marketing tools. This process of marketing automation not only reduces the time but also reduces the human error, manages the complexity of the marketing and manages, monitors and optimises the effects of the marketing efforts. Scroll a little to know the best marketing automation tools. #24 Marketo The best solution for all automating all the marketing activities. It is mature and advanced marketing automation tool for business organisations deploy huge marketing campaigns across various platforms. Business organisations can nurture leads automatically using this tool. A tool which helps to augment revenue and lead management system and mobile marketing. A cloud-based tool suitable for all the size of business organisations. #25 Hubspot An inbound marketing automation leads generation tool. The goal is to shift the outbound leads to inbound conversions. The tool helps to create content, manage the social media marketing of the content, and email marketing campaigns. The tool also has a marketing analytics dashboard which helps in the manage the automation process of the marketing and offers multiple reports for the business. In short, convert, track and optimise the lead generation. #26 Eloqua This is an end to end marketing automation software product by Oracle. This tool offers all-inclusive features such as campaign management, lead management, targeting, audience segmentation, etc. There are different campaign templates for different marketing objectives. The user can also nurture the audience through automated emails. This tool also aids in setting up webinars and up-sell campaigns. Future Marketing: The Ultimate Collaboration of Branding with AI Growth Hacking Tools Growth hacking is the buzzword in the startup world. Rapid experiments in multiple marketing trials and product development with a single unified objective are the mantra of the most budding business organisations. Those firms who are able to achieve this fast-paced success and sustain in the industry through this unconventional method are referred as growth hackers. There are different digital marketing tools for growth hacking catering to a different purpose, such as feedback and market insight tools, traffic growth tools, user experience tools, etc. Listed down are the popular growth hacking tools used by the digital marketers. #27 Colibri Scale up your traffic and reach your target audience using Colibri. It helps to optimise your website and offers greater visibility in the online world. This gives information about conversions and your competitor’s audience. It is an SEO driven tool to automate and monitor the online marketing initiatives. This is a good resource to collate data from multiple platforms and monitor what people are saying about the brand. The SEO analysis helps to rank the page in Google search. #28 Unbounce If you want to create user-friendly landing pages and also carry out building, publishing and A/B testing for the same, Unbounce is the tool you need to opt for. It helps the marketers to check the performance of the landing pages using a simple drag and drop feature. The results of the tests can help the user to optimise the landing pages as per the pattern of the visitors. #29 OptimizePress The content might be ready. But designing the content in an appealing format is a test in itself. OptimizePress helps to high converting landing pages, sales pages and membership gateways. The user can also use this to create and manage product launch funnels, free training and course pages, authoritative blog pages, etc. All these designs and templates are available for mobile-ready versions as well. The live editor system offers a real-time editing of the content. If you wish to manage text, image and video data in multiple technologies, this is the best tool to use. #30 Qualaroo It is an exceptional consumer feedback tool that enables the users to deploy and analyse a survey in a most simplified fashion. This appears as a small widget on the bottom part of the website. This tool lets the designer create different rules about when and where the surveys are triggered as well as which questions need to be asked for which target audience. If you are a startup you would want to know when, where and why your audience got connected as well as disconnected with your brand. Install today to gain a better understanding of the target audience. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing #31 Nightwatch Nightwatch is a forward-thinking SEO tracker and one of the most effective marketing tools. With Nightwatch, you can: Visualize your data on detailed graphs Segment your keywords and backlinks thoroughly Discover new ranking keywords Get smart notifications about site changes and opportunities Create a thorough overview of your website’s search visibility through integration with Google Analytics and Search Console Customize and schedule unlimited drag-and-drop reports #32 VEED Video Editor VEED.IO is a powerful and user-friendly online video editing tool that allows users to easily edit their videos right in their web browser. With VEED.IO, users can trim, crop, and rotate their videos, add text and captions, include music and sound effects, and even apply filters and effects to enhance the visual quality of their videos. The tool offers a wide range of customization options for subtitles and captions, including font selection, color options, and text placement. With its impressive range of features and intuitive user interface, VEED.IO is a tool that can help anyone create stunning, professional-quality videos with ease. Growth Hacking – The New Marketing Buzzword Even though this is a comprehensive list of digital marketing tools and guide for all the basic marketing initiatives and requirements, there are hundreds of tools available in the market which would fit your needs and budget. Analyse wisely before you opt for a tool because this is the key feature for a success or a failure of any Advanced Certificate in Digital Marketing & Communication effort.

by Anshuman Agrahari

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24 Apr 2023

15 Social Media Marketing Techniques for 2024
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9137

15 Social Media Marketing Techniques for 2024

Did you know that the number of social media users worldwide is close to 3.2 billion, up 13% year-on-year? Yes, this is the statistics about the popularity of the social media world as per the Global Digital Report. These numbers signify the continuous vast impact of social media on both businesses and consumer benefits. In simple words, your target audience might exist in the social media world. Scroll down and learn about the effective growth hacking and social media marketing techniques to engage with your audience fruitfully. Let’s get it straight. We eat, sleep and get up with social media activities. In the last decade, social media has become an indispensable part of our personal as well as professional lives. And, it would be an understatement to say, that, ‘social media have impacted businesses as well’. In the current digital world, social media, as a separate marketing channel, are a significant part of the marketing strategy for any business organization. Having said that, businesses must think beyond the sales pitch and use the social media channel to constantly engage, retain and create a loyal customer base. If you are a beginner in social media marketing, and want to gain expertise, check out our digital marketing certifications from top universities.  There are multiple social media channels used by businesses such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc. Now marketers are ought to look at social media channels as end-to-end consumer reach solution, rather than a regular content publishing medium. Offering a stiff competition to the traditional marketing techniques, social media channels and the respective metrics are perpetually aiding the marketers to comprehend the audience preferences and purchasing behavior in the real-time scenario. You might think that you know social media channels completely, as you have been using the same for personal purposes for quite a long time. The truth is, what works for a personal account, would not be applicable and effective for a business purpose. To successfully exploit the social media channels and create effective engagements and certainly augment the return on investments, businesses need to develop and deploy a well-thought social media strategy. If you want to unleash and leverage the true potential of social media marketing, we are here to share the best and competent techniques, hacks and tips for effective and optimum use of the medium for the business purpose. #1 Video is Paramount & Everything In the last few years, marketers have realized that video marketing works very well, it is less competitive and cost-effective. It is important for businesses to have structured video contents. Businesses ought to know the recipe for viral video production and marketing for their specific domain, to maintain high engagement and interaction. The attention span of the average social media user is steadily declining, which puts the marketers in a fix to create content that will capture even the most passive users. All this would certainly drive better and long-lasting leads and conversions for the business. #2 Use a Television Style of Content Structure If you are thinking about the video content strategy, consider using TV-like shows on social media channels such as Facebook or Instagram. This type of television-style of content structuring and marketing will help the business to target a wider audience based on specific interests. In 2019, content is the king and context of the content is also the king of the business. A larger penetration to the skin of the audience is always beneficial for the business to understand the changing thought and consumption patterns of the customers. Many companies have started adopting this technique of creating Television type video series, and it works perfectly well. It keeps the user connected with the Brand/Channel and has a great recall value. #3 Bookmarks in Twitter Yes! Finally, Twitter has added the ‘save’ feature with bookmarks. This will help not to waste time, scrolling the thousands of ‘liked’ tweets to find the one you are searching for. One can bookmark a tweet by simply clicking the ‘share’ icon on the bottom right of a tweet and click ‘add a tweet to bookmarks’ and the tweet will be added to the bookmarks. The bookmarks option in the profile settings helps the user to quickly see the bookmarked tweets and helps the user, utilize the time spent on the channel efficiently. #4 Engaging and Compelling Conversations Just like how your time is important, so is the time of the audience. So, it is important to have an engaging and compelling conversation through thought-provoking, interesting and creative questions. Not too big, nor too small. Design posts and tweets with a persuasive text and an eye-catching image to get the best reach and productive engagement with your audience. There is engaging conversation on Video Platforms, viewers and business owners are keen to see the user comments on these platforms, reply them and analyze the potential of the product or service offered. #5 Creating Collaborative Stories Facebook allows the user to post content that appears for 24 hours and is applicable for groups and events as well. Users can post stories that are visible only to the groups and specific event pages. Moderated by the admins, these stories could have specific and private hashtags, ensure content is appropriate and on-brand. Collaborative stories are an excellent and fun-filled new way to engage with the audience by creating excitement and offering incentives. User-generated content from the participants can help build a sense of community and brand advocacy and give you more information on your most engaged customers. #6 Meaningful Messaging More than promotional content, it is important for marketers to share and spread meaningful messages to their loyal audience as opposed to unending spam and irrelevant information. Today, businesses have a greater responsibility of effectively crafting and sharing personalized and valuable messages to their audience to expand the reach of the product or service. No more superficial messages or zero value-add content shall have an impact on the consumers. Modern consumers want organizations to respect their time and add eloquent value to it. #7 Content Connect to Current Events Take advantage of the ongoing events of the global as well as local regions to boost engagement and social media marketing initiatives. For instance, when the GST was initiated and implemented, many startups, as well as established business firms, drafted and shared GST themed content to promote the product or service. Connecting the social media content to the current events is extremely powerful and has the potential to grow the business exponentially. Though this type of content has a short life span, it works exponentially well during that time. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses #8 Hyper-Personalization is the Key With more and more social media marketing channels evolving each day, it is becoming critical to differentiate your product and have a unique and attractive presentation of the brand. Hyper-personalization is where the big money on digital marketing is at. Most business organizations have started indulging in customization as a tactic to win and retain customers. More than ever now is the time, firms cannot ignore the personalization strategy. A hyper-personalized social media strategy with the help of the marketing insights and activity pattern through social media metrics dashboard is the key to the success of social media initiatives. #9 Variety in Content Whether it is food or clothing, we all love variety. And, this mindset of variety is applicable even for data consumption of the consumers. Today, social media is not about just sharing a random text or image and promoting the same. Marketers need to focus on the taste and preferences of the audience and design a variety of content accordingly. Text, image, video, GIFs, live chats, polls, blogs, pdf’s, personalized messages, exclusive notifications, and offers, etc. are a different variety of content which social media account managers must focus upon to cater and satisfy the curiosity of the audience. Use exclusive and niche content creation tools to offer the best in class content for audience consumption. Remember, social media is a platform to strengthen the brand voice and personality. #10 Imitate Competitions Among Followers Competitions are the way forward to engage and enhance the output marketing labors. An excellent way to grow the reach and followers on social media platforms. For instance, ask the followers to share their opinions about a product or service, just after its launch, through a compelling text or video message. Offer a gift or a giveaway for the best responder. Make the competition with a time limit, create urgency among the audience, concentrate on the engagement in that short frame of time, and encourage your followers to participate in the competition. You can also create a hashtag, which could trend for that specific time frame. #11 Conducting Polls Regularly Just like online reviews, many businesses understand and believe the power of polls and surveys. Most businesses and marketers feel that they know their audience preferences and needs very well. And, then when the product or service doesn’t do well in the market, it leads to the futility of all the efforts. Hence, it is important for businesses to continuously conduct polls on their social media channels on a regular basis. Polls are an easy & smart method to gather engagement on the social media space and aid in understanding the changing needs and preferences of the audience. Increased and continuous engagement and social media presence would help to augment social media marketing efforts. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses #12 Instagram Story Highlights The best way to attract the audience to see the most important information first. For easy viewing, these Instagram story highlights appear right below the bios option. This feature helps the user or the brand to highlight the trending or best stories of the business and post them permanently on the profile. These can be saved, reposted and measured for the long-term performance. One can plan, organize and post story highlights as per the theme, campaign, date, event, etc. Strategies To Drive Traffic from Instagram #13 Branded Snapchat Lenses Using Snapchat’s Lens Studio, every business or brand can create their own augmented reality lenses. The desktop app gives instructions for trainees to start with basic 2D animation, while more advanced creators can access the API and fashion complex lenses from scratch. Once lenses are created, the user will get a unique Snapcode, which can be used to share from anywhere, and anyone can unlock your lens. If you have an in-house creative team that can support to build and create lenses for campaigns, this is an exceptional prospect to attempt something a little different on Snapchat and engage users. A unique and creative way to build and promote a brand identity in the Snapchat platform. upGrad’s Exclusive Digital Marketing Webinar for you – Watch our webinar on “What’s new in Marketing” document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   #14 Automated Promoted Tweets Twitter’s Promote Mode allows the brands to run automated ad campaigns on Twitter for just $99 per month. Once the business accounts are enabled with the Promote Mode, Twitter will automatically amplify the brand’s tweets based on twitter algorithms. For the users, this will appear the same yet another promoted tweet. If you do not have a dedicated in-house social media team, this feature would be the best option to run the social media campaigns on twitter. #15 Audience Insights Think beyond posting and promoting. See what is working and what is not working. Whether it is Facebook Page or a Group, or a Twitter account, or any other social media platform, constantly watch the audience engagement. In the present scenario, most social media platforms offer consumer dashboards and enormous metrics to measure and monitor the audience at every stage of the business. Constant monitoring of the metrics and designing social media content strategies and other initiatives as per the changing views and approaches of the audience is essential to reap the maximum output from the social media platforms. This will help to focus and invest resources in the strategies that are working and discard the ideas that are futile. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Conclusion Engagement in the social media space is elusive because, while there are many techniques, there is no one standard recipe for success. That said, while there aren’t any steadfast solutions, we can study patterns of success. What would work for one business, might not work for another? By constantly revamping and redesigning the social media strategy and experimenting with the new features and ideas of social media marketing, there is always a chance of increasing engagement and delighting the audience. These above few social media hacks and tips could help to get rid of the tech and tactic fatigue. If you are curious to get into the world of digital marketing, check out MICA & upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in email marketing, social media marketing, content marketing, branding, marketing analysis, and PR. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Anshuman Agrahari

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08 Jan 2021

The Emerging Technologies to Watch for 2018 – 2024
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The Emerging Technologies to Watch for 2018 – 2024

A few years back, a research was conducted by Forrester about the progressive behaviour and pattern of the B2B customers. The study revealed that 74% of B2B buyers often research half or more than half of their work purchases online. The market research also discovered that approximately 56% of the buyers today prefer to buy their official products online. ‘Convenience’ is the major factor of influence in the shift to online from offline. 74% of B2B customers feel convenient to make a purchase online than deal with sales personnel. Undoubtedly, the results of the study and the pioneering data-driven marketing statistics have shackled the cuffs of the conventional marketers and sales moguls. The question, ‘what’s next’ is a constant in a tech geek’s professional life. When it comes to technology, there is always something fresh and the hunt to develop and implement a new technology which could augment businesses is unyielding. The inquisitiveness to know and seek knowledge about the technology and how it is going to impact the daily lives of the human species. A few years back, who could have thought that social, mobile, cloud, etc., technological platforms would rule out daily lives. The accelerated growth of the user’s needs and their expectations to interact in the real-time scenarios on these applications has disrupted the business ecosystem. These technological headways play a compelling role to face the challenges of the global world. These emerging technologies have the indeterminate power to strengthen the lives, transform the global economic scenarios and make this world a better place for the upcoming and future generations. Must-have Skills at Different Stages of a Sales Career Technology is indeed, one of the greatest change agents in the present world, and is moving faster than ever before. It has the supremacy to offer innovative solutions to the global challenges. The emerging technologies have brought a radical shift in the information, technology and development sector and thereby impacting the other industries along with sales and marketing business segments well. Mapping the imminent technology proposal of the business demands the business leaders to first identify these emerging technology trends. They ought to learn the dynamics of the technology and how it would impact the present and the future of the business. Here are some of the most revolutionary and disruptive emerging technologies: #1 Big Data Big data is the buzzword. The last few years, every business firm is taking enormous efforts to learn and implement the uses of big data. The Big data technology is a very simple and effective concept. An exceptional method to collect, organise and comprehend the data for the benefit of the business. The quantitative output of the data-driven analysis is one of the core strengths of the big data technology. For example, in the healthcare industry, an enormous amount of data analysis of a series of patients for a disease, could help to diagnosis the various signs and symptoms of the disease and offer a rational medical solution for the same. A big data expert could also help to find the hot spots of crime in the city for the Police Department and support to reduce crime. The Big data technology involves building huge data architectures to organise and analyze the unstructured data and offer real-time value for the business. The vast augmentation of the digital data has enabled not just big, but also the small and medium enterprises disrupt the power of the big-data. This technology with right expertise would help the business to lower the cost of consumer gaining, augment sales and step into new business markets. Understanding and Conducting a Market Research like Experts #2 Machine Learning (ML) and Artificial Intelligence (AI) An explicit example, in our daily lives, is Google’s ‘Hello Google’ or the Amazons ‘Alexa’. Machine Learning and Artificial Intelligence have taken huge leaps in the in the recent past few years. For example, a business can apply machine learning and offer the consumer a fresh purchasing option, depending on the analysis of the history of the purchasing pattern and taste of the consumer. Machine Learning could be an effective tool for the cyber financial frauds. Artificial Intelligence could be a more robust system to combat the new complex cyber-attacks. In simple terms, the highly advanced computers (machines) performing tasks, which is habitually done by humans. The ML and AI technologies blend a variety of other skills and expertise such as neural networks, deep learning, and natural language processing. This also includes other statistical concepts to appreciate, learn, forecast, acclimate and potentially function autonomously. The machines are trained by human beings to learn and uplift the conduct of the human, in turn leading to more smart systems. This technology is enabled by the powerful data sets. These smart machines and systems would be able to think on their own and produce unexpected outputs for the benefit of the security of the business. The industries which are expected to yield from ML and AI are hospitality, medical and other service sectors. The image recognition in the airport is a simple example of ML in our daily lives. The speech recognition by the Google assistant or Apple’s Siri is an explicit poignant idea and implementation of ML and AI. As the high-end systems replace humans and perform tasks with immense credibility, this technology will question of what it means to be human and the rapidly posing risks of this technology on the human species. Learn Online MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. #3 Market Automation Every entrepreneur and business tycoon must be aware that the marketing automation is here to stay. In the present-day scenario, a sales and marketing personnel must automate processes in every way possible to offer the best experiences for the consumers. Businesses must leverage the benefits of this exclusive technology to eradicate the human-exclusive tasks. A robust automation tool is tailored to the explicit requirements of the business. In simple words, marketing automation is a method to use technology and software applications to market the business products and services in several platforms and automate the repetitive tasks of the consumers. Marketing automation helps to save time, lowers the operating costs of the business, and optimises the performance of the business. The online e-commerce leverages the best of automation technology. An e-commerce industry can use automation technology to understand the customer’s buying cycle and share the right message at the right time. For example, if he or she has left the shopping cart without making a purchase. An automated marketing system could send the customer a reminder message of the purchase or if any new discounts or offers are available for the same product. Sales 101: An Optimum Approach to Find a Happy Customer Learning the history of customer data purchases, business organisations can upsell, cross-sell and trigger cycle sell for the consumers. By reducing the human error using this technology, business entities can effectively manage their marketing campaigns and increase the performance of the marketing an s sales team. #4 Internet of Things (IoT) In a recent article by Forbes, about the Internet of Things (IoT), it stated that IoT is going to comprise 30 billion devices by 2020. IoT is seen as the change agent for the luxurious and effective lifestyle for the consumers, offering valuable customer interactions and exceptional experiences for them. IoT is one of the most exciting areas of focus today. The idea revolves around the nano-sensors circulating in the human body or any specific object. Once connected with the technology, this is going to have a proliferating impact on the various sectors such as medicine, agriculture, architecture etc. IoT is an interconnecting technology. In simple terms, an interconnected smart home system. For example, the doorbells could be connected to a voice-based application which tells the information about the person on the doorstep. Every home appliances could relate to each other, such as a thermostat, security cameras, security lights, television sets, etc., and in turn, connected to the technology. A consumer-centric single, seamless solution for all their problems. Amazon’s Alexa is a great example of fetching IoT to the user’s living room. The benefits of IoT is far beyond the four walls. The business entities could take the advantage of IoT by tracing and monitoring assets and offer real-time value and information to the consumers about the ups and downs of the market. In short, a strategy of prevention before the disaster. The occupational potentials offered by IoT are infinite. #5 Cloud Computing The market forecast states that in the next five years, 50% of the business organisations and global companies are moving their data to the cloud. This also points that Cloud Computing Technology companies such as Microsoft have greater responsibility to safeguard and secure the consumer valuable data. The use of cloud computing technology would ease the worry of security issues of the data for the business firms and help them focus on other important business activities. No business organisation can ignore the benefits of cloud computing and must build a flexible and robust customer support system. For example, the educational institutions can leverage the use of cloud computing technology and aid students to enroll and access data of online classes from anywhere and everywhere. In the healthcare sector, operations and medical organisations can maintain the patient data, check the status of the patient and offer necessary treatments as and when necessary, without storing the data in the hardcopy of files. The Ultimate Sales and Marketing Resource Guide #6 Blockchain Technology The Blockchain Technology is the disruptor of the Financial Industry. Mostly espoused by the cryptocurrency industry, today, even the conventional banks have started to clout its usage. The rise of bitcoin industry has raised the ambiguous inquisitiveness of the blockchain technology affecting the emerging markets. The blockchain technology is a digital principled ledger which creates numerous chained blocks of data and ensures sales and marketing resources are focused on the numbers of the business. Each block preserves cryptographically appropriate information which is infeasible for a discrete entity to demolish. In the financial industry, the potential and implication of the blockchain technology are vast. This is useful to scale the speed of the financial transactions, trim the transaction costs and enlarge cash flow. This could also offer innovative methods in the way markets and government function. A clear understanding of the business opportunity and the potential of the technology is critical for the appropriate usage. Along with machine learning and artificial intelligence, blockchain technology can automate and lift the daily business operations through its unique way of the inbuilt functioning architecture. For example, the blockchain technology can aid to eliminate the intermediaries of the payment and settlement systems of the capital markets. In the government digital initiatives, this can reduce the manual efforts of accounting and auditing.  An optimum technology to reduce the manual mundane tasks of the employees. The innate characteristics of the blockchain technology of being secure, transparent and autonomy have led to being solution-generator for different verticals of the industry. #7 Augmented Reality (AR) and Virtual Reality (VR) The fascinating Augmented Reality (AR) and Virtual Reality (VR) is the current catchphrase of every technocrat. The AR and VR are potentially remodelling the way consumers interact with each other and the technology, inspiring the growth of pervasive settings. For instance, AR allows the user to blend the real and virtual world. With the help of VR technology, firms can deploy virtual business training and remote involvement. These technologies are changing the way the end-user is perceiving and interacting with the digital world. The system software along with development platforms and interface compete to deliver this technology. The AR and VR had already had its digital footprint in the gaming industry. Most big companies such as Google, Microsoft, Facebook, Unity etc., have already deployed this technology and viewed the results. The technology is also helpful to know in-depth about the changing tastes of the target audience and has immense potential to influence the business strategies. The global companies like Walmart have adopted this technology for recruitment and training of the employees and offer a smooth experience of the consumers. The PlayStation VR, Oculus Rift, Google DayDream, Samsung Gear, etc., are some of the evident examples of AR and VR. Do You Really Need an Offline MBA to Become a Great Manager Sooner or later, these technological trends are going to take over every aspect of the business. Now is the time, when business firms and industrialists can bet their money on this vastly rising technology inclinations. They must make the best of the efforts to learn and appreciate the future disruptions associated with these emerging technologies. Looks like, the sky is the limit for the human creativity and these emerging and influential technologies are just the tip of the iceberg which are going to shake up the world tomorrow. If you want to learn more about marketing and entrepreneurship, Liverpool Business School & upGrad offers Master of Business Administration (MBA) Liverpool Business School which helps you to transform your career. The program provides 1-on-1 mentorship from industry leaders, 1-week immersion program at University campus, dual credentials (MBA from LBS & PGPM from IMT), network with peers at offline basecamps and more.

by Anshuman Agrahari

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08 Jan 2021

Things to Look Out For When Trying to Find the Best WordPress Host
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Things to Look Out For When Trying to Find the Best WordPress Host

When it comes to online blogs there’s little doubt that WordPress is the name which stands out as the most popular platform of choice. Over 60 million people use WordPress around the globe, and overall over 30% of all blog sites are powered by this free resource which boasts more than 45,000 plugin options allowing customers to design a unique and personally relevant space. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses However, at the end of the day no matter how wonderful, well designed, insightful, useful or innovative a site it, it can only ever be as good as its hosting provider. Why a good host is so crucial Although the content of a WordPress blog is obviously important to both attract and retain readers, those navigating to it expect to find a site which loads quickly and is consistently available. The owner of a blog site expects the same too, along with a host which understands and caters to the WordPress system, is affordable, and offers a comprehensive and accessible customer support service – just like JavaPipe’s new WordPress hosting. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Key tips on how to find the best host for your WordPress site It is important to commit a decent chunk of time to research different hosting providers – even if they have been recommended to you directly or via an online article. Tip #1 – Average loading times/speed stats There are two huge advantages to having a hosting package with excellent loading speeds. Not only does it make it easy for you to add content make updates and generally navigate your own site, but it also makes it easy for visitors to open and access your WordPress site too. The fact is that people browsing online are impatient and if they have to wait an unreasonable length of time to do anything they tend to move on. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Organic Content Marketing for Growth of Your Business Tip #2 – Uptime record A poor uptime record could mean your site will be unreachable for a damaging percentage of the time. It’s not unreasonable to look for a 99%+ uptime record. Tip #3 – Customer service commitment If you need help is there an instant chat or telephone helpline option? If contact is only by email urgent issues cannot be dealt with easily. Tip #4 – Value for money Most hosts offer packages, but make sure they meet your needs both now and in the future. For example is there an option to upgrade for a reasonable fee? Low priced deals may leave you with unreliable shared hosting and no opportunity to move to a dedicated server down the line. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Tip #5 – Trustworthiness A well-established host with good reviews on sites across the web is always a good option. Content Strategy: 6 Interesting Features To Consider Not everyone has the same needs from a host, so what works for a contact may not be great for you; while some articles claiming they know of the best ever host are being sponsored by that particular company and therefore cannot be considered to be 100% unbiased Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Anshuman Agrahari

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24 Oct 2018

GDPR Compliance and Why You Should Know About it as a Marketer?
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GDPR Compliance and Why You Should Know About it as a Marketer?

Living in the age of the Internet, where both web and mobile apps have become a necessity for us, we can no longer hold on to our personal information in a firm grasp. In fact, in this digital age, data is the currency that netizens use to gain access to a variety of services and content online. And for marketers, this data is the key to success – it provides valuable insights into consumer behaviour patterns, their tastes and preferences, the latest market and consumer trends, and much more. It is by tapping into the consumers’ data that marketers chalk out their sales and marketing campaigns and develop their products and services. However, the breach and exploitation of personal data has now become a serious issue. While brands are supposed to use the personal data of their customers to create “personalized experiences” for them, many businesses have started misusing and exploiting this data. GDPR draws a thin line between using and misusing the data. Let’s look at it in depth. What is GDPR? The General Data Protection Regulation (GDPR) is the new data protection law in EU aimed at protecting European citizens from the breach of personal data. Although it was adopted in April 2016, it officially came to effect on May 25, 2018, replacing the 1995  Data Protection Directive 95/46/EC. GDPR has been designed to create a safer online environment for EU citizens and also to help them reclaim their personal information. It is a modern take on personal privacy through standard directives that will lay down the foundation for data handling and compliance. GDPR will bring a shift of power to the EU citizens by allowing them to take charge of their personal data and decide how they would like to share it with brands and companies. Under this law, every company dealing with the personal data of EU citizens must comply with its regulations. 5 Strategies to Grow your Startup when You have No Budget The six core areas covered by GDPR are: Right to access: Companies must be able to provide a copy of an individual’s data on their request. This allows one to find out where, why, and how their data is being used. Right to erasure: Individuals now hold the ‘right to be forgotten, ‘ that is they can request a data controller to delete all their personal data. One can also ask companies not to allow third-party vendors to access or process his/her data. Privacy by design: Companies designing new systems must consider data compliance and data protection of their consumers right from the start. All processes involved should be created in such a way that user data is only harnessed when absolutely necessary.   Data portability: GDPR validates that EU citizens can request a data controller to grant access to their data ‘in an electronic format.’ They can then switch to another data controller of their choice. Data breach notification: In case user data is leaked, or hacked, or lost, companies must notify their consumers about the data breach within 72 hours. Data protection officers: Companies whose activities are largely data-oriented will require to appoint a data protection officer and notify them of all their activities. How will GDPR Impact Marketers? Now that GDPR is in effect, marketers must rethink and restructure their marketing strategies and campaigns to become GDPR compliant. Following are the key areas where the GDPR will impact the marketers: Explicit Consent GDPR mandates that data controllers must take ‘explicit consent’ from consumers eliminating the earlier trend of ‘implied consent.’ Now, companies are required to provide proof that individual users ‘chose’ to opt-in to communications and did not fall into the trap by any default ‘trick’ method. According to GDPR, consent to personal data should be “freely given, specific, informed, and unambiguous.” Transparency Under GDPR, companies now require to maintain complete transparency about how they wish to utilize consumer data. Thus, they must convey their plans in simple and straightforward language for everyone to understand. Also, maintaining transparency will require companies to share all relevant information including their association with other brands and third-party tools and technology. Alteration of Strategies Since explicit ‘opt-in’ consent is a must now, marketers can no longer add everyone to the attendee list of their campaigns, but only those consumers who have actually opted-in. They will now be required to provide proof for opt-in. Furthermore, the ‘right to be forgotten’ allows individuals the choice to opt-out. Thus, marketers now have to rethink their CRM strategies. For instance, if any user opts out, you cannot just mark them under ‘do not contact’ tab – you must delete all their personal information. The Role Of Digital Marketing In Elections GDPR is all about promoting relevant marketing and transparency while offering protection to EU citizens. It is a step towards reshaping the bonding between marketers and consumers. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Anshuman Agrahari

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27 Jun 2018

What is Marketing Analytics: Tips and Tools
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5868

What is Marketing Analytics: Tips and Tools

As the market continues to become increasingly competitive, marketers and entrepreneurs need to have a unique ‘edge’ to their businesses if they want to thrive in the industry. And marketing analytics is the right way to ensure that you have a competitive edge over your rivals in the market. Today, marketing analytics has become an indispensable part of the business world as it offers opportunities to boost sales, predict outcomes with greater accuracy, minimize operation costs, identify potential markets, optimize your company ROI, and find ways in which you can expand the reach of your brand, to name a few. However, when it comes to marketing analytics, there is no “one size fits all.” Marketing analytics tools are many and hence, it is important to do some groundwork to know which marketing tools and tricks will work best for you. Also, the amount of data available at the disposal of companies is overwhelming and not every piece of it is relevant to your business. Thus, it is essential to have a solid plan to extract meaningful and actionable insights from massive data sets. If you want to gain expertise in digital marketing, check out our digital marketing courses. Allow us to guide you by listing some of the most productive tools and best practices of marketing analytics. Best Marketing Analytics Practices 1. Conduct Industry Analysis The first marketing analytics trick is to keep conducting industry analyses from time to time. This helps you review the potential markets for expanding your business, assess the financial factors that affect businesses in your market as well as evaluate your strengths and weaknesses against your potential competitors. April Maguire maintains: “There are two principal methods by which businesses can conduct an industry analysis. The first is a quantitative analysis, which involves the use of mathematical forecasting to assess data. The second is a qualitative analysis, which requires owners to use their own judgment when reviewing information. Once you’ve assessed your competitors’ strengths and weaknesses, you can identify and implement strategies to boost your own company’s performance.” How to Switch to Digital Marketing from Senior Conventional Marketing Role 2. Make Google Analytics Your Friend Nearly 67% of the Fortune 500 companies use Google Analytics to optimize their websites and pages. This free marketing analytics tool can be used alone or along with platforms like Segment to track and monitor upstream analytics such as best conversion channels, AdWords, etc., and also manage the data from more than a hundred advertising, analytics, sales, marketing, and testing platforms, thereby allowing you with an immense scope to streamline your marketing strategies and campaigns to ensure maximum ROI. 3. Invest In Email Marketing Emails are a great way to reach your customer base and boost customer retention. Email marketing platforms such as GetResponse, VerticalResponse, and MailChimp allow you to not only automate your lifecycle emails but also help you monitor and track which email links are driving in maximum traffic to your site. Start Freelancing your Digital Marketing Skills 4. Make One Metric Your Core Focus According to Alistair Croll and Ben Yoskovitz, the authors of Lean Analytics, marketers should find out the metric that is the most beneficial for their business and make it their core for digital marketing. In the book, they categorize the parameters according to the various types of businesses (e-commerce, SaaS, two-sided market, mobile applications, and media) and suggest that one should focus on a narrow array of critical metrics instead of tracking all the business metrics. 5. Identify Your Target Personas Identifying your target buyer personas is a key marketing analytics trick. You can only devise a solid marketing strategy if you have a thorough knowledge of the needs, preferences and pain points of your customer base. So, use the data at your disposal to uncover: The communication channels they use Their browsing habits Ways in which your customers interact with your content Their preferred types of content Such insights can help you understand your customer and devise the perfect marketing strategy to enhance the customer-brand bonding. 10 Influencer Marketing Strategies You Should Know [Gifographic] Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Best Marketing Analytics Tools BuzzSumo BuzzSumo is a fantastic marketing analytics tool that allows you to create and amplify your content. It also provides useful insights into the most shared content and influencers for specific topics or websites. BuzzSumo is widely used by marketers to analyze different kinds of content to identify the best performing content. Key takeaways: Optimizes content marketing to boost customer engagement and content performance The content search and content analysis reports allow marketers to delve deep into data sets to uncover meaningful insights.  Altitude by Impact This marketing analytics tool helps you dive deep into your data to unravel insights into latest customer trends and behaviours. Thus, with Altitude, you can access and analyze marketing data across various channels to make smart and data-oriented business decisions. Key takeaways: Monitor, cleanse and integrate channel-specific data within a single unified framework. Measure marketing KPIs consistently to ensure maximum efficacy of marketing strategies. Cyfe Cyfe is an all-comprehensive online marketing analytics dashboard that allows companies to track and monitor everything that’s essential for businesses such as social media, web analytics, marketing, sales, support, and infrastructure. Using Cyfe pre-built widgets, you can also extract valuable data from Google. Key takeaways: Monitor data sources and multiple websites via dashboards Display company data securely via custom widgets or Push API A Thorough Analysis of the Digital Marketing Role in 2018 Sisense Sisense is a highly productive marketing analytics software that offers useful business insights extracted from complex data through its state-of-the-art analytics. Sisense not only helps optimize your marketing campaigns but also makes insightful predictions related to future outcomes. Key takeaways: Gather large chunks of data from multiple sources and analyze them. Track customer engagement on social platforms upGrad’s Exclusive Digital Marketing Webinar for you – Watch our webinar on “What’s new in Marketing” document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   MailChimp MailChimp is an excellent email marketing analytics tool that can help you identify your target audience, boost customer interactions and fortify your brand to increase sales and revenue. It is the world’s largest email marketing automation platform. Key takeaways: Collaborates with reputed e-commerce players to facilitate data purchasing for crafting customized email campaigns. Real-time reports displaying how much revenue marketing strategies bring in and how well customers interact with your brand. Crimson Hexagon Crimson Hexagon is an AI-powered consumer insights platform that allows you to detect current industry trends, analyze potential audiences and track your campaign performance. With intelligence AI insights, Crimson Hexagon makes the process of data analysis extremely convenient for digital marketers.   Key takeaways: Audience analysis helps identify target audiences, influencers and personas that hold the most potential for your brand. Brand analysis helps monitor and measure brand health and offers insights into the perceptions that drive customers towards your brand. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Clicky Clicky is an efficient marketing analytics tool that provides real-time web analytics to companies. Both individual marketers and business organizations can use Clicky to track and analyze the traffic on your pages and websites in real time. Key takeaways: On-site analytics reveal the number of visitors on your site and the pages viewed. View heat maps segregated according to pages, visitors and customer segments. 9 Most Advanced Techniques of Email Marketing Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Wrapping up Marketing Analytics! Above you can see the list of Marketing Analytics tools which you can use to know all the information regarding the digital Marketing Analytics tools available in the market and come up with innovative strategies or marketing plan. Besides upscaling your sales and lead generation applications, Marketing Analytics can also give you proper insight into trends and preferences of customers. Analytics in Digital Marketing plays a crucial role and lets you know how well are you doing in the market using the current techniques. It’s usually very simple to understand- if you are paying more than the returns then the strategy used for Marketing is not helpful for the long run. MA is the process of measuring and analyzing marketing performance to maximize future growth. But here is the thing, don’t just collect the data from your marketing campaigns but work on them to come up with better strategies. So that in future you don’t have to face the usual problems. To sum up, if you’re still wondering about what is Marketing Analytics, and you want to get a deeper insight on it, come straight up to UpGrad and maximize your knowledge in the vast field of Marketing Analytics. So, there you have it – a list of best marketing analytics practices and tools that can help scale your revenues and emerge as a top player in the industry! If you want to become the top player in management and digital marketing strategies, find the Advanced Certificate in Digital Marketing & Communication Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Anshuman Agrahari

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31 May 2018

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