Advanced Certificate in Digital Marketing

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

• Domain registration & management,
• hosting selection, cPanel navigation

Installing WordPress

• Download, installation, initial setup & basic configuration

Themes & Templates

• Theme selection & installation, customization, template usage

Installing Plugin

• Essential plugins, installation, configuration & updates

Building Web Pages

• Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

• Navigation & mobile responsiveness
• Forms & data capturing
• Google Analytics setup
• Backup & recovery solutions

• Featured snippets optimization
• Focus keyword selection
• SEO-friendly site titles
• Meta descriptions
• On-page & content SEO using Rank Math
• Image SEO
• Internal linking

• Content strategy development
• Content creation
• Managing accounts via Meta Business Suite

• Social media & business account setup
• Ad account creation & payment setup
• Campaign objectives & AIDA model
• Ad creation & launch
• KPI measurement
• Campaign optimization

• Google & YouTube account setup
• Ad account & payment setup
• Campaign objectives
• Ad creation & launch
• KPI tracking
• Ad optimization

• Pabbly integrations
• Wati (WhatsApp automation)
• Zoho CRM & marketing automation
• Webhook integrations

• Canva dashboard & project management
• Templates & elements
• Design creation using Canva tools
• File sharing & downloads

• Introduction to AI in marketing & tools overview
• AI for blog writing, ad copy & social media content
• AI for image & video creation
• AI-driven social media automation
• AI chatbots & automated customer engagement

• Amazon Seller & Vendor models
• Seller account setup & product listing basics
• Product listing & Amazon SEO optimization
• Sponsored Products, Brands & Display Ads
• Campaign setup & keyword targeting
• ACoS, CTR, ROAS & KPI tracking
• Ad optimization & scaling

• Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)

• Students currently pursuing graduation are also eligible

• Basic understanding of internet usage, social media platforms, and online tools is helpful

• No prior Digital Marketing experience or technical background required

Today, brands use search engines, social media, paid advertising, email marketing, and content marketing to reach the right audience and drive business growth. Digital Marketing has changed the way businesses operate.

The Advanced Certificate in Digital Marketing at the upGrad Learning Support Centre helps learners build job-ready skills through instructor-led digital marketing classes, practical projects, and real-world campaigns.

Instead of focusing only on theory, the program combines classroom learning with hands-on experience so that learners can confidently apply their knowledge in professional roles.

Why Choose the Advanced Certificate in Digital Marketing?

Right now, there is a huge demand for digital marketing professionals in the market. Those with the right skills can enter a dynamic marketing field. This program helps learners understand complete digital marketing skills while gaining practical experience with industry tools and live projects.

Whether you're looking for a digital marketing certification course or the best digital marketing course, this program combines structured classroom learning with practical application.

Online vs Offline Digital Marketing Course: Why Classroom Training Works

Although both offline learning and online learning carry their own advantages, they suit people differently. For learners who prefer practical training and immediate feedback, classroom sessions can make learning more engaging and effective.

Many learners prefer offline digital marketing classes because they offer:

• Face-to-face interaction with instructors.

• Practical assignments after every module.

• Better accountability and discipline.

• Live discussions and peer learning.

• Continuous mentor support throughout the digital marketing course.

Syllabus & Curriculum of the Advanced Certificate in Digital Marketing

From building a strong foundation to running performance campaigns, every module combines theory with practical implementation. This curriculum combines the top digital marketing skills which the industry hires for.

Throughout the digital marketing course, learners work on assignments and practical campaigns to understand how digital marketing strategies are planned, executed, and measured.

Skills You Will Learn in the Advanced Certificate in Digital Marketing

The program helps learners build both technical marketing skills and business skills that are useful across industries.

After this digital marketing course, you'll gain practical knowledge in planning campaigns, improving website visibility and other important skills.

If you’re looking for a performance marketing course, a digital marketing certification course, or a digital marketing course, this course will help you develop skills that will be useful in the real industry.

Career Opportunities After Completing the Advanced Certificate in Digital Marketing

Digital marketing has become one of the fastest-growing career fields in India. Today, every business wants to invest in their online presence to get leads.

As a result, skilled digital marketers are in demand all over India. You’ll find a huge number of opportunities in this vast field.

Job Roles:

Digital Marketing in India is amongst the top skills you can master. Some popular career opportunities after completing this digital marketing course include:

• Digital Marketing Executive

• SEO Specialist

• Performance Marketing Executive

• Social Media Manager

• PPC Specialist

• Content Marketing Executive

• Email Marketing Specialist

• Digital Marketing Analyst

Salary Expectations:

Salary depends on your experience, technical skills, certifications, company, and location. The average salary you can expect after completing the Data Science certification is between INR 3 LPA - 12 LPA.

Source: Glassdoor

Industries Hiring:

Digital marketing professionals are hired across a wide range of industries, including:

• Information Technology

• E-commerce

• Retail

• Banking & Financial Services

• Healthcare

• Education

• Media & Entertainment

• Travel & Hospitality

• Real Estate

• Startups

Who Should Enroll in This Advanced Certificate in Digital Marketing?

This program is suitable for learners from different educational and professional backgrounds who want to build practical digital marketing skills.

• Students and fresh graduates from any stream

• Working professionals planning to upskill

• Entrepreneurs and business owners

• Sales and marketing professionals

• Career switchers

• Freelancers looking to offer digital marketing services

Whether you're looking for digital marketing classes to start your career or want to upgrade your existing skills, our digital marketing institute offers structured classroom learning with practical exposure.

If you're looking for a performance marketing course, upGrad offers hands-on training with industry-relevant tools, live projects, and expert mentorship.

Why Digital Marketing is a High-Growth Career in India?

As more businesses move online, digital marketing has become an essential part of business growth. Companies are investing in SEO, paid advertising, social media, and performance marketing to increase their online visibility.

Some reasons why learners choose Digital Marketing as a career include:

• Growing demand across industries.

• Diverse career opportunities.

• Opportunities to work with leading brands.

• Strong freelance and consulting potential.

• Continuous learning as new technologies emerge.

• Opportunity to work with AI-powered marketing tools.

Professionals who complete a digital marketing certification course and gain practical experience are quite capable of long-term career growth.

Why Choose upGrad's Learning Support Centre for the Advanced Certificate in Digital Marketing?

The Advanced Certificate in Digital Marketing focuses on practical learning through classroom sessions, industry projects, and mentor guidance. Every module is designed to help learners build skills that can be applied in real marketing campaigns.

Along with practical digital marketing classes, you will also build a portfolio through projects and campaign-based assignments. The program also helps learners prepare for interviews and entry-level marketing roles through dedicated career support.

List of Cities Where We Offer the Advanced Certificate in Digital Marketing

You can enroll in the Advanced Certificate in Digital Marketing at upGrad Learning Support Centres across multiple cities. All these learning support centres are conveniently located across prime locations in India.
You can easily reach our learning support centres via any transport.

Certifications

After successfully completing the program requirements, learners receive certificates that validate their practical digital marketing knowledge and industry-ready skills.

A digital marketing certification course helps strengthen your resume and showcases your practical learning to employers. Combined with live projects and classroom training, it adds value while applying for digital marketing roles.

Conclusion

Digital Marketing is creating some really exciting career opportunities, be it in SEO, Social Media, Performance marketing, etc.

Whether you're looking for digital marketing classes, a performance marketing course, a digital marketing institute, or the best digital marketing course, the Advanced Certificate in Digital Marketing at the upGrad Learning Support Centre combines classroom learning, practical projects, and career support to help you achieve your goals.