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Offline Certificate in
Digital Marketing
In-Demand Skills : Master the most sought-after tools in the marketing industry (Facebook Ads Manager, Wordpress, CleverTap, Google Analytics)
Expert Mentorship: Learn from seasoned professionals and receive personalized career guidance
Projects: Solve problems faced in real world
Career Support : Get 360° career support along with interview opportunities*
150+ Hours
Classroom learning
100+ Hours
Placement training
20+
Projects
10+
Tools
Key Highlights of Digital Marketing Program
Why This program Will Kick Start Your Marketing Career
Curriculum
Learn with a
World-Class Curriculum
Digital Marketing Landscape
This course imparts essential skills in marketing fundamentals, digital marketing channels and metrics analysis, web presence design, hands-on blog creation, and applications of ChatGPT for digital content creation and interaction.
Topics covered:
- Fundamentals of Marketing
- Digital Marketing Channels and Metrics
- Mamaearth Case Study
- Building a Web Presence & Blog Project
- Introduction to ChatGPT
Digital Channel Deep Dives-1
This course delves into social media marketing strategies, including practical assessments, culminating in a live project. It also covers essential aspects of SEO with real-world applications, and introduces personalization and prompt engineering using AI.
Topics covered:
- Social Media Marketing
- Mauka Mauka Campaign & Blinkit Case Study
- Social Media Marketing - Live Project
- Search Engine Optimisation & SEO Live Project
- Personalisation and Prompt Engineering using AI
Digital Channel Deep Dives-2
This course provides practical skills in Search Engine Marketing, Display, and Email Marketing, content marketing insights, and AI in digital content creation, enabling you to execute digital marketing strategies effectively through hands-on projects.
Topics covered:
- Search Engine Marketing & SEM Live Project
- Display Advertising
- Email Marketing & Email Marketing Live Project
- Content Marketing
- Content Creation in Digital Marketing using AI
Digital Analytics and Integrated Strategy
This course teaches integrated digital marketing strategies, web data analysis through live projects, and advanced AI tools like ChatGPT. It also prepares you for freelancing, handling case studies, and acing interviews, equipping you for a successful digital marketing career.
Topics covered:
- Integrated Marketing Strategy in the Digital World
- Web Analytics & WA Live Project
- Marketing with Advanced AI
- How to be a Freelancer
- Tackling Case Studies & Interviews
Learn by Doing
Learn by Doing
Get hands-on experience that sets you apart!
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Projects
Build Your Digital Marketing Portfolio, a Mentor-Led Industry Project
Gain practical experience by tackling real-world menternships from leading brands
Accelerated DM Certification Program
Whom will you learn from?
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Certificate in Digital Marketing
Your Career Success Starts Here
Case study-based Pedagogy
Courses designed by industry experts
Learn from Expert Faculties at the center
Guided Internships provided by our partner companies
Interact with Mentors from renowned companies
Partner companies such as Uber, Practo, Teach for India etc
Get Certificate of Menternship from these partner companies
Activity based Soft Skills Training
Aptitude Training along with regular tests
Resume and Linkedin - review and prep sessions
1-1 Mock Interview calls
Vast hiring network
Exclusive job listings
Top company connections
Dedicated interview prep for shortlisted candidates
Earn valuable credentials and recognition
Complete different program milestones to earn multiple certifications
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AI & Data Science Eligibility
Prerequisites and Eligibility
If you have an interest in digital marketing and are comfortable with the English language, this is the right course for you
Accelerated Digital Marketing Fee
Tuition Fee and Training Options
INR 65,000
More Details
AI & Data Science Program
How To Apply
Please find below the detailed steps to be followed as a part of the admission process.
Eligibility
Candidate must be in college or with 0-2 years of work experience
About upGrad Digital Marketing Program
upGrad Learner Support
Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)
Indian Nationals
Foreign Nationals
Disclaimer
1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.