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Advanced Certificate in Performance Marketing

Drive business growth with an AI-first approach to performance marketing. Gain hands-on experience, real-time feedback & platform skills across Google, Meta, LinkedIn, and more. Enrol now!

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Key Features-Offline Performance Marketing Course

Why Build a Career in Performance Marketing?

13 LPA

Avg. Salary

24%

CAGR

$871 B

Ad Spend

Performance marketing managers earn INR 13 LPA on average (Source: Glassdoor, 2025)

Indian performance marketing industry is growing at 24% CAGR (Source: Dentsu, 2024)

Global digital advertising expenditure to exceed $871 billion by 2027 (Source: Statista, 2024)

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Advanced Certificate in Performance Marketing Key Highlights

Key Highlights of the Performance Marketing Program

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Work on a 2-Part Capstone Project

Learn 15+ AI and Marketing Tools

Run Hands-On Paid Campaigns

Job-role Specific Career Coaching

Get Personalised Post-Campaign Feedback

Work on Real Brand Case Studies

Is an Advanced Certificate in Performance Marketing Worth it?

Yes, an Advanced Certificate in Performance Marketing is worth it in 2025 if you want to build in-demand skills, get hands-on training, and grow your career in digital marketing.

Below are the reasons,

  • Global ad spend will cross $1 trillion in 2025, with digital channels making up 75% of it. This shows how powerful and in-demand performance marketing skills are worldwide.
  • Retail media is growing +21% year-on-year in 2025, which is even faster than paid search (11%). This means more brands need experts trained through a Performance Marketing Certification Program.
  • In India, the digital advertising market is expected to grow at a 15% CAGR (2024-2029), proving that a Performance Marketing Course Online can open high-growth career paths.
  • By FY 2025, digital media accounts for 46% of India’s total ad spend, proving the dominance of performance-driven campaigns.
  • Generative AI is changing online ads; 86% of advertisers already use or plan to use it. By 2026, 40% of video ads will be AI-powered. Hence, learning an Online Performance Marketing program will help you stay future-ready.

What are the Long-Term Career Benefits of the Performance Marketing Course?

A Performance Marketing Course online isn’t just about learning ad campaigns; it sets you up for lasting career growth.

  • Work on real brand challenges - By solving case studies and a 2-part capstone project, you’ll gain practical skills that employers value.
  • Salary hike that pays off- The tools and strategies you learn (AI, paid ads, analytics) often lead to better-paying roles, making the course cost-effective in the long run.
  • Faster career acceleration - Running hands-on paid campaigns and getting personalised post-campaign feedback helps you master performance-driven marketing faster than on the job alone.
  • Growth edge over others - Learning 15+ AI and marketing tools, plus job-role-specific coaching, gives you a competitive advantage in the hiring market.
  • Future-proof career path - You will gain expertise in automation, data-led campaigns, and growth strategies, and you’re set up for leadership roles like Digital Marketing Manager or Growth Strategist.


Who is Eligible to Apply for the Advanced Certificate in Performance Marketing?

The Advanced Certificate in Performance Marketing is designed for:

  • Fresh graduates looking to start a career in digital marketing.
  • Working professionals aiming to upskill with a Performance Marketing Course Online.
  • Entrepreneurs and business owners who want to grow their brand through performance-driven campaigns.
  • Marketing executives seeking specialization via an Advanced Performance Marketing Course.

However, you can also check out the Advanced Certificate in Digital Marketing and Communication with MICA by upGrad. It’s one of India’s most trusted programs, offering practical learning, case studies, and industry projects that prepare you for top marketing roles.

Need to know more about this performance marketing course?

Check out the in-depth details by downloading the course brochure

What Skills Are Taught in a Performance Marketing Certification Program?

A Performance Marketing Certification Program trains you in the most practical and job-ready skills needed in today’s digital world. You’ll learn how to:

  • Run and optimize ad campaigns on Google, Meta, and other platforms.
  • Use data and analytics to track performance and make smarter decisions.
  • Master SEO, paid ads, and social media strategies.
  • Create marketing funnels that actually convert leads into customers.
  • Work with budgets and deliver measurable ROI for businesses.

These skills are designed to help you grow in digital agencies, e-commerce companies, or even global brands.

Boost your performance marketing with AI, check out upGrad’s Generative AI Mastery Certificate 

What Tools and Technologies Will You Use During the Course?

The program gives you hands-on practice with the same performance marketing tools that top companies use every day. Some of them include:

  • Google Ads & Google Analytics - to run and measure campaigns.
  • Meta Ads Manager (Facebook & Instagram Ads) - for social media advertising.
  • SEMrush / Ahrefs - for SEO and keyword research.
  • HubSpot / Mailchimp - for email marketing and automation.
  • Excel & Data Visualization Tools - to make data-backed decisions.

By the end of the course, you’ll be confident using these tools in real-world projects, making you industry-ready from day one.

Offline Performance Marketing Course Curriculum

Master Performance Marketing with an AI-Integrated Curriculum

Performance Copy and Creatives

Master the art and science behind crafting high-converting ad copy and creatives tailored for different platforms and funnel stages. Learn what drives clicks and conversions through testing, personalization, and storytelling.

Topics Covered:

Google Ads

Deep dive into planning, launching, and optimizing campaigns across the Google Ads ecosystem including Search, Display, Shopping, and YouTube. Focus on campaign structure, bidding strategies, ad extensions, and conversion tracking.

Topics Covered:

Meta Ads

Build and manage paid campaigns on Facebook, Instagram, and Audience Network with a full understanding of the platform’s targeting and optimization levers. Learn to build creatives for feeds, stories, and reels while mastering performance measurement.

Topics Covered:

Paid Social Media Marketing

Explore advanced paid strategies across platforms like LinkedIn, Bing, X (formerly Twitter), Pinterest, and Snapchat. Tailor campaigns based on platform behavior and buyer intent with a full-funnel approach.

Topics Covered:

eCommerce and D2C Marketing

Learn how eCommerce and D2C brands acquire, convert, and retain users using a performance marketing flywheel. Get hands-on with tools, integrations, and conversion optimization tailored for online storefronts.

Topics Covered:

Mobile Advertising

Understand mobile-first campaign strategies across in-app networks, web environments, and app stores. Learn how mobile performance campaigns differ in targeting, measurement, and creative strategy.

Topics Covered:

Affiliate Marketing

Get a practitioner’s view into managing affiliate partnerships and optimizing them for scale and profitability. Learn about platform ecosystems, payout models, and fraud detection.

Topics Covered:

Programmatic Advertising

Understand how real-time bidding works and how to plan, buy, and manage media via programmatic platforms like DV360. Learn about audience overlays, brand safety, and inventory control.

Topics Covered:

Connected TV and OTT Advertising

Explore performance-driven advertising on OTT and CTV platforms with a focus on targeting, tracking, and post-view impact. Learn to integrate these campaigns into larger funnel strategies.

Topics Covered:

Conversion Rate Optimization

Learn the science behind increasing conversions through UX testing, copy tweaks, landing page experiments, and funnel analysis. CRO is not just about A/B testing—it's about reducing friction and increasing trust.

Topics Covered:

Attribution and Analytics

Develop fluency in attribution models, multi-channel analytics, and tools that help evaluate the ROI of your marketing spends. Understand how to shift from last-click to more advanced models.

Topics Covered:

Performance Marketing Course Capstone

Live Industry Capstone for Media Planning, Execution, and Analysis

Part A: Finalize Channel Strategy and Execute

    Define objectives, audiences, and channel mix strategy

    Build cross-platform campaigns across Meta and Google

    Allocate budgets and optimize for performance goals

What Career Opportunities Can You Expect After Certification?

When you complete the Advanced Certificate in Performance Marketing, you don’t just add a certificate to your resume; you can access a world of exciting career opportunities.  

Below are some popular career paths after this Performance Marketing Certification Program: 

  • Performance Marketing Specialist - ₹5-9 LPA 
  • PPC Analyst / Paid Media Specialist - ₹7-8 LPA 
  • Campaign Manager - ₹5-10 LPA 
  • SEO/SEM Specialist - ₹4-9 LPA 
  • Digital Marketing Manager - ₹5-13 LPA 

Source: Glassdoor 

Top Industries & Companies Hiring: From e-commerce and fintech to edtech, healthcare, IT, and advertising agencies, performance marketing skills are valued across industries. 

Below is the list of top companies hiring professionals with performance marketing skills,  

  • Google 
  • Freelance 
  • YES 
  • Master's in Management-Essay 
  • MSM Unify 
  • growth.cx
  • Webdew 
  • Bosscoder Academy 
  • ARM Worldwide 
  • Traya Health 

Source: Glassdoor 

With upGrad’s Performance Marketing Course, you’ll gain access to industry mentors, resume building, interview prep, and career assistance that will help you secure high-paying roles faster. 

Performance Marketing Course Instructors

Learn from Seasoned Industry Practitioners

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Joydip Ghosh-c065766c74d249edbb2e1cfa30975393.webp

Joydip Ghosh

Joydip leads the Digital Marketing and Growth team at Zenoti. He has over a decade of experience in leading B2B marketing teams and driving business growth for clients.

Kaushik Sen Deka-56b64c026af14acf8d06d2e2fcf8bbd6.webp

Kaushik Sen Deka

A seasoned marketing professional, Kaushik currently works at Google, helping brands grow digitally with Google Ads. Previously, he has worked with CleverTap, Acko & Cognizant.

Jatin Gupta-82100d3b4b444f708358806864bc437c.webp

Jatin Gupta

Jatin specializes in scaling businesses in their 0-1 journeys. Currently employed as a Growth Consultant with Catch+Release, he has strong experience in B2B and growth marketing.

Advanced Certificate in Performance Marketing

Earn valuable credentials and recognitions

Complete the program requirements to earn multiple certifications

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upGrad certificate

Successfully complete all modules and earn an advanced certificate to showcase your expertise in performance marketing.

01

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Meta Digital Marketing Associate

Showcase your expertise by taking the META ‘Digital Marketing Associate’ exam (voucher worth $50).

02

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CleverTap Certificate

Earn a certificate from CleverTap on successfully completing the marketing analytics module.

03

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NSDC certification

Receive the NSDC Certification recognized by the Indian Government, enhancing your employability and career prospects.

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Performance Marketing Course Tools

Hands-On Learning Elements

1

Google Paid Marketing Campaigns

Run a paid campaign on Google Ads to understand targeting, keyword selection, budgeting, and optimization

2

Meta Paid Marketing Campaigns

Set up and optimize paid campaigns on Meta platforms using audience targeting, creatives, and budget strategies

3

Programmatic and OTT Advertising

Learn how to manage programmatic campaigns using DV360, focusing on automated media buying and social targeting

4

Paid Social Media Campaigns

Learn how to execute paid social media campaigns across platforms like LinkedIn Ads, X Ads, and Bing Ads to drive conversions

5

eCommerce and D2C Marketing

Apply paid media strategies for eCommerce and D2C brands using tools like Shopify, Google Merchant Center, and Amazon Ads

6

Attribution and Analytics

Analyze campaign performance using GA4, Google Tag Manager, and CleverTap to track conversions and analyze attribution

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How is This Course Different from a General Digital Marketing Program?

Not all marketing courses are the same. While a general digital marketing program gives you a broad overview, an advanced performance marketing certification focuses on ROI-driven strategies, paid ads, and measurable results.  

Aspect 

General Digital Marketing Program 

Advanced Certificate in Performance Marketing (upGrad) 

Focus 

Covers SEO, social media, email, and content marketing 

ROI-driven learning-paid ads, PPC, analytics, media planning, and conversion optimization 

Learning Style 

Mostly theory, with limited real-world application 

Hands-on online training with case studies, 2-part capstone projects, and campaign simulations 

Career Support 

Basic job readiness tips 

Performance Marketing Course with career assistance, 1:1 mentorship, and interview prep 

Skills Gained 

General knowledge of digital channels 

Specialized skills-ad optimization, media planning, ROI tracking, audience segmentation 

Technology Exposure 

Standard marketing tools only 

15+ AI marketing tools (Ad Copy Generators, SEO AI, AI-based Analytics & Automation tools) mastered during training 

upGrad Support Services

How will upGrad support you?

upGrad Career Services

    Job role-specific career coaching support

    Resume curation and LinkedIn optimization

    Job portal access

Why Choose Online Learning for Advanced Performance Marketing?

Choosing to study online isn’t just about convenience anymore; it’s about getting the smartest, most practical path to build skills that actually matter in today’s digital-first world. Performance marketing thrives on speed, flexibility, and real-time learning, and that’s exactly what online education gives you.

Below are the reasons why to opt for Online learning:

  • Flexibility that fits your life: Learn at your own pace, whether you’re working full-time, freelancing, or still studying.
  • Always up to date: Algorithms and platforms change fast, and online modules adapt quickly than traditional classrooms.
  • Hands-on learning: Work on live projects, run campaigns, and use the same tools that top marketers rely on every day.
  • Career-focused: Build a portfolio that shows your skills to recruiters, not just a certificate.
  • Learn from experts: Gain insights directly from industry mentors who know what works (and what doesn’t).
  • Global exposure: Connect with peers and professionals across industries, giving you a bigger network and fresher perspectives.

With online learning, you’re not just studying performance marketing, you’re living it, one campaign at a time.

Offline Performance Marketing Course Eligibility

How To Apply

Complete your application and enrol in the program with three easy steps!

Eligibility

A keen interest in performance marketing and fluency in English  

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image-Complete Application

Fill the Application Form

Fill out the application form on the upGrad portal

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image-Get Shortlisted

Get Shortlisted

You will receive a shortlisting email based on your profile

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image-Complete Payment

Block Your Seat

Block your seat by paying INR 10,000/-

Performance Marketing Course Fee

Invest in Your Success

3 Months
Starting at
INR 6,000/month
Totally INR 60,000*

Inclusions

3-month No-Cost EMI available
Job role-specific career coaching
Block your seat for INR 10,000
2-part Capstone Project
View Plans
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FAQs on Advanced Certificate in Performance Marketing

1. What is the Advanced Certificate in Performance Marketing?

The Advanced Certificate in Performance Marketing is a specialized program that focuses on paid campaigns, ROI tracking, and conversion-driven strategies. Unlike a generic digital marketing course, it equips you with job-ready skills for high-demand roles like PPC Analyst, Campaign Manager, and Performance Marketing Specialist.

2. How is a Performance Marketing Course Online different from a classroom program?

An online course gives you the flexibility to learn anytime, anywhere, while still offering live sessions, case studies, and capstone projects. You don’t just study theory-you actually practice campaign simulations, which makes the Advanced Performance Marketing Course by upGrad industry-ready. 

3. Is this Performance Marketing Certification Program recognized by employers?

Yes, recruiters value specialized certifications because they prove you have hands-on skills. The Advanced Certificate in Performance Marketing by upGrad is industry-relevant, designed with input from experts, and makes you stand out in roles requiring paid ads and campaign optimization.

4. What certifications will I get after completing this Performance Marketing Certification Program?

After completing the Performance Marketing Certification Program, you’ll receive an industry-recognized Advanced Certificate. This certification validates your expertise in data-driven advertising, giving you an edge in roles like PPC Analyst or Performance Marketing Manager. 

5. How long does it take to learn Performance Marketing Online through this program?

The course typically takes 3 - 4 months to complete, depending on your pace. It’s designed for working professionals and freshers alike, so you can balance your learning with other commitments while still building in-demand performance marketing skills. 

6. What Performance Marketing skills will you gain from this program?

You’ll learn ad optimization, media planning, campaign analysis, and conversion tracking. Along with this, you’ll also get hands-on training with 15+ AI-powered tools that make you job-ready for modern marketing roles.

7. Does this Advanced Performance Marketing Course by upGrad teach Google Ads and Meta Ads?

Yes, the course covers Google Ads, Meta Ads (Facebook & Instagram), and other major paid platforms. You’ll learn how to run campaigns, measure ROI, and optimize ad spends effectively.

8. Will you get exposure to analytics in this Performance Marketing Course Online

Analytics is the backbone of performance marketing. You’ll master tools for campaign measurement, learn how to interpret data, and apply insights to maximize conversions.

9. How do AI tools enhance my Performance Marketing Skills?

AI tools help you automate bidding, improve targeting, and predict campaign results. By using these tools in your Online Performance Marketing Training, you save time and deliver smarter campaigns that achieve better ROI. 

10. Is there a difference between digital marketing and performance marketing skills?

Yes, digital marketing gives you a broad understanding, while performance marketing drills deep into paid ads and results-focused campaigns. That’s why the Advanced Certificate in Performance Marketing is ideal for professionals aiming at high-growth roles. 

11. What career roles can I get after completing the Performance Marketing Certification Program

You can apply for roles like PPC Analyst, Campaign Manager, Digital Marketing Specialist, and Performance Marketing Strategist. With the right skills, professionals can command salaries of ₹5–13 LPA in India. 

12. Is this Performance Marketing Course comes with placement support

upGrad offers career assistance with resume building, mock interviews. This makes the program stand out compared to other Digital Marketing and Performance Marketing Courses. 

13. How does this course boost your chances of career growth?

Performance marketing is one of the most in-demand fields today. By completing the Advanced Performance Marketing Course by upGrad, you’ll not only secure better job opportunities but also position yourself for leadership roles in digital advertising. 

14. Can you transition from a general marketing role into a specialized one with this course?

Yes, Many learners switch from generic digital marketing to focused roles after this program. The Online Performance Marketing Training gives you skills that recruiters specifically look for in campaign-driven marketing. 

15. Will this Performance Marketing Certification Program help me work abroad?

Yes, performance marketing is a global skill in demand across industries. Completing the Performance Marketing Certification Program can help you pursue roles not just in India but also in international markets like the US, UK, and Middle East. 

16. How practical is this Advanced Certificate in Performance Marketing?

This is not just theory-it includes real case studies, campaign simulations, and a 2-part capstone project. You’ll graduate with actual work samples you can showcase to recruiters. 

17. Do you need prior experience before joining this Performance Marketing Course Online?

No prior experience is required. The course is designed for beginners, students, and even working professionals looking to upgrade their skills in digital and performance marketing. 

18.  How does the Digital Marketing and Performance Marketing Course help entrepreneurs?

If you’re a business owner, you’ll learn to run cost-effective ad campaigns, track ROI, and reduce marketing wastage. This makes the Advanced Performance Marketing Course by upGrad ideal for entrepreneurs too. 

19. Will you get mentorship during the Online Performance Marketing Training?

Yes, you’ll have guidance from industry experts through live sessions, doubt-clearing classes, and one-on-one mentorship. This ensures you Learn Performance Marketing Online with the right support system. 

20. Why choose upGrad’s Performance Marketing Certification Program over free online tutorials?

Free tutorials only give you surface-level knowledge. With upGrad, you gain structured learning, live mentorship, placement assistance, and hands-on practice, making it the best choice for building a serious career in performance marketing. 

21. Which government institutions in India offer Digital Marketing and Performance Marketing Courses?

Institutions like IIM Bangalore, IIM Ahmedabad, and NISM (National Institute of Securities Markets) provide digital and performance marketing courses. However, these are usually short-term executive programs. 

22.  How does the Digital Marketing and Performance Marketing Course by upGrad compare with IIM programs

While IIM courses are excellent for brand recognition, they are expensive and not always placement-driven. upGrad’s Digital Marketing and Performance Marketing Course is more accessible, affordable, and offers career assistance.

23. Can I combine government certifications with the Performance Marketing Course Online from upGrad?

Many learners pursue free or low-cost government certifications alongside upGrad’s Performance Marketing Course Online. This adds credibility while ensuring you get career support and practical skills. 

24. What is the fee for the Advanced Performance Marketing Course by upGrad?

The Advanced Performance Marketing Course by upGrad is priced at INR 60,000. To make it easier, learners can start with just INR 6,000/month through no-cost EMI. You can even block your seat by paying INR 10,000 upfront.

25. Do I need to pay extra for the 15+ AI tools taught in this Performance Marketing Course Online?

No, you don’t need to spend extra. The program already includes guided access to 15+ AI-powered marketing tools-covering ad management, analytics, and automation-so you get practical exposure without hidden costs. 

26. Are there scholarships or discounts available for this Performance Marketing Course Online?

Yes! upGrad regularly offers scholarships, seasonal discounts, and corporate learning support to help ease the financial load. It’s best to check the latest offers before enrolling in the Performance Marketing Course Online.

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Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .