Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview.
Worry not! To help you boost your confidence and preparing you well to nail your interview, I have personally crafted this Social Media Marketing Interview Question and Answers Guide to help you understand the real-intend of Social media marketing interview questions. Bookmark this article if needed and let’s get started.
Social Media Marketing Interview Questions and Answers 2020
Let’s segregate the article into three sections:
- Basic Level Social Media Marketing Interview Questions
- Advanced Level Social Media Marketing Interview Questions
- Personalized Social Media Marketing Interview Questions
Basic Level Social Media Marketing Interview Questions
Q1. What is Social Media Marketing?
Ans: Social media marketing is a process of attaining attention, build your brand, increase website traffic and sales through social media websites. Brands and individuals simply achieve this by publishing engaging content on their social media channels, engaging with their followers, and running social media campaigns.
There are thousands of social media websites are available as we speak. Most important social media channels based on user base are Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
The five pillars of social media marketing are
- Planning and publishing
Q2. What are all the social media platforms I should use for my business?
Ans: The answer to this social media marketing interview question is totally dependent on the type of the company you are interviewing for. Whether if it’s an eCommerce, Local, B2C or B2B company. So, before attending the interview, prepare yourself for the answer.
Q3. What is the impact of social media on marketing?
Ans: First of all, the consumption of social media is so high and people use multiple social media platforms in a given day. So, it is important for brands to use social media marketing as one of their primary marketing strategy to reach their targeted customers, converting them into users, keep existing customers brand loyal, solve their problems with the product, answer their queries, and more.
That’s one of the reason, social media marketing is one of the areas where companies are investing now. Social media reaches and connects with targeted audiences which were never possible before. Also, social media increases social traffic to your website.
It plays a part in improving your SEO ranking, brand authority, helps you understand the behaviour of your customers, builds relationship with them, improves sales and leads, make you an authority in your market, and if you want one more reason, your competitors are already spending a good amount of money trying to be the market leader.
Q4. Why social media is so popular?
Ans: Social media is so popular because there are multiple reasons people around the world use social media. Primary reasons are:
It gives the possibility to stay connected with friends and family.
It gives the opportunity to find and connect with new people.
Social networking sites are free, and they implement various algorithms to find the type of content users might like and display similar type of content on their feed section.
People use social media sites like Twitter to stay updated & connect with the brands they like.
People use sites like LinkedIn for professional networking.
Looking at beautiful visuals from people all over the place, share their photos with the help of sites like Instagram
To learn new things, to kill time with the help of video entertainment.
According to GlobalWebIndex, 54% of social browsers use social media to research products.
Q5. List down some of the popular social media tools.
Ans: Following are the top social media tools to use:
Social Clout: Social clout is a social media analytics tool which helps advertisers to track engagement and ROI.
OptinMonster: OptinMonster lets the advertiser engage with visitors at the perfect moment.
Audiense: Audiense is a social tool let’s you find new target audiences and categorize them.
Tweepi: Tweepi helps you find relevant users interested in the topic of yours. You can engage with the users, following them and eventually make them follow you.
Socedo: Socedo finds people who come under your buyer persona radius. After you find your audience, you can segregate them into multiple divisions, so you can promote content accordingly.
Socialbakers: Socialbakers is a set of tools to help you make decisions based on your followers. It lets you measure the performances against your social competitors.
ZeroFOX: ZeroFOX is a tool that helps companies to be safe against hackers.
Followerwonk: Followerwork helps you optimize your audience. It recommends you the people to follow.
CrowdBooster: This tool gets real-time data. You can then make reports with your KPI.
Q6. How can LinkedIn be used for marketing?
Ans: LinkedIn is one top social media platform to promote oneself or business. It has 310 Monthly Active Users as of now. First of all, the business account needs to be optimized for search. Publishing engaging content on company page regularly can increase the followers. Rich content has proved themselves to be pretty useful and will be helpful in increasing the engagement rate.
Periodically sponsoring your posts will give regular hikes which the page needs. We can use LinkedIn analytics to regularly monitor your performance and improve your strategy.LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
Q7. How will you boost Tweets or Twitter posts?
Ans: To best practices to boost tweets are:
- Find out the best time to post on Twitter
- Reach out to influencers and connect with them. Try to engage in a cross-promotional activity.
- We can use twitter paid ads to quickly reach out to our targeted audiences.
- Use hashtags properly. Not too much but the right ones to get more reach.
- Schedule your tweets and use calendar to organize everything.
- Use images, links, GIFs to increase retweets.
- Use twitter polls to let users engage with your content.
- Creatively participate in twitter chats to increase your brand awareness.
- Share good content from across the web to increase follower count.
- Use video in the post to improve the reach and engagement rate.
Q8. How social media can benefit a business?
Ans: Social media helps business by building awareness of the business and their products. Social media can be used for customer engagement as customers can communicate directly with brands. Social media organic posts don’t cost anything so even smaller companies can afford them. And, social media paid campaigns are relatively cheaper than many other online campaigns. Social media reaches all demographics. According to MarketingSherpa, Online adults aged 18-34 are most likely follow a brand via social networking (95%)
Social media users are active and sharing among their friends and family can help you reach more audience. Regularly engaging with your brand, makes you loyal thus it increases brand loyalty and value. Social media humanizes your brand. Apart from all these, it also increases your website traffic, generate leads, boosting sales, helps you reach influencers and improve your visibility, helps you promoting your content, helps you tackle negative comments about your brand, a medium to understand more about the sentiment of your customers, and helps you keep an eye of your competitors.
Also Read: Must Read SEO Interview Questions & Answers
Q9. How do you measure social media success?
Ans: Option 1
Social media success depends on the goal of the campaign.
If you would like to get conversion, it is the number of online leads, online purchase, content downloads, registrations for webinars, ebook downloads the campaign got.
If you would like to get engagement, it is about how many people comment, like, share the posts.
If you would like to get awareness, number of reach of the post is the primary metric.
If you would like to get traffic to your website, how many clicks you get to the website is the success factor.
The following are the metrics we can track to understand the success of the campaign
- Follower growth
- Likes and reaction to the posts
- Track Mentions
- Reach of your posts
- Comments and replies to the posts
- Sharing numbers of the posts
- Social traffic to the website
Q10. What are best practices on Twitter?
Ans: Following are some of the best practices on Twitter
- Don’t keep the tweets too lengthy that users won’t even read. Tweets are supposed to be crisp and hitting.
- Don’t use too may hashtags. Stick to maximum 2.
- With the help of Analytics, find what kind of tweets work and improve your strategy.
- Twitter advanced search can help you manage your marketing activities.
- With the help of twitter tools, schedule and plan your tweets.
- Use multimedia to create more engagement.
- Find the right time and day to post.
- Engage with your audience.
- Measure results and make decisions based on your experiments.
- Search and add valuable followers.
- Optimize your Twitter profile.
- Use Twitter tools to schedule tweets.
Q11. How to use Social Media to help website blog promotion?
Ans: We can use the following strategies to utilize social media for blog promotion.
- Sharing and promoting content across various platforms such as Pinterest, Tumblr, Facebook, Twitter, etc.
- Create a short video about the blog post and share on video sharing platforms such as YouTube.
- Conver them into infographics and share on sites such as Instagram
- Use different titles and descriptions based on the social media platform.
- Make different boards on Pinterest and promote on Pinterest.
- Use sites such as Slideshare and give a backlink to your blog post.
- Implementing social media sharing buttons on the blog.
- If the blog post mentions a popular celebrity, mentioning him/her might let him/her share the blog post from his/her social account.
Q12. When do you not to engage on social media?
Ans: It is one of the common social media marketing interview questions. Few negative comments are just for attention. You need to know which one really needs attention and which one is not. People do anything to get attention nowadays and we don’t need to waste our resource on those kinds of comments.
If you really need to attend some hateful comments, one needs to be polite, not to engage in social media arguments but just to answer their comment as a business with a human touch.
Q13. What is the best time to post on social media?
Ans: It depends upon the social media platforms.
The best time to post on Facebook is 9 am to 3 pm on Weekdays.
Sunday has the least engagement.
Wednesday has the best day to post on Facebook.
The best time to post on Instagram is from Tuesday to Friday from 10 am to 3 pm.
Wednesday has the best day to post on Instagram.
Best time to post on Instagram is Wednesday at 11 am and Friday 10-11 am.
The best time to post on Twitter is Wednesday 9 am and Friday 9 am.
Consistent performance is your requirement? Monday to Friday from 8 am to 4 pm.
Saturday gets the worst engagement.
The best time to post in LinkedIn is Wednesday 9 to 10 am and 12 pm.
The best day to post is Wednesday
From Tuesday to Friday from 8 am to 2 pm, good engagement guaranteed.
Q14. What are some general tips for social media success?
Ans: Some general tips for social media success are:
- Find the best platforms for your market and business
- Find and connect with influencers for cross-platform marketing
- Grow your audience by publishing quality content consistently and at the right time.
- Engage with your audience. Connect with them to understand better.
- Set goals at the planning stage and measure results periodically and tweak wherever needed.
Q15. How long will it take to see results from social media marketing?
Ans: It depends on a lot of factors.
It also depends on what results actually means to your business. Engagement and leads might take longer and it’s about how good your content and strategy are. If you are looking for shares, fans, comments, other engagements you should see results in a month provided how engaging you and your content is.
It also depends on your budget. If you are ready to spend more money, the results will come way faster.
It also depends on the level of commitment and consistency.
Q16. Why did Google Plus fail?
Ans: Some of the online social media marketing interview questions and answers guides still not updated the answer and they talk about how good Google plus for the business. Google plus has been shut downed last year and Google plus didn’t take off because Google didn’t have a clear strategy when they launched Google plus. They started because they were afraid of Facebook which had been around for a while and was getting popular. But unlike, Facebook Google plus was not simple and clear to the users.
Circles in Google plus was not clear enough like Facebook groups. Its symmetric sharing system was confusing and less transparent to many users. When people started to use smartphones to access the internet, unlike Facebook and Twitter, Google Plus wasn’t super mobile-friendly which further stopped it’s growth.
Q17. How to improve Facebook organic reach?
Ans: To improve Facebook organic reach, you need to share content which is specially designed to generate shares and attention. Take time and effort to engage with your audience. Increase your organic reach with paid promotion. Use Facebook as a community hub to connect with a lot of people. Collaborate with Facebook influencers so your business will be in the eyes of their followers. Find the right time to post on Facebook to improve your EdgeRank.
Q18. What is Facebook EdgeRank? Why is it important?
Ans: Facebook EdgeRank is an algorithm created by Facebook to determine what users see in their news feed.
It gives value to each Facebook post depends on various factors. Facebook EdgeRank helps users to get content they will most likely to like and lets them spend more time and return to Facebook more often.
Through EdgeRank, Facebook decides which publisher’s content will appear on your targeted users’ newsfeed.
To make sure your content reach most of your followers, you have to follow some methods:
Post when your target users are online.
Post rich content like Videos, Images and GIFs.
Make them interact with your content (Like, Comment, Share)
Post content regularly
Q19. How to improve your Facebook EdgeRank?
Ans: Post rich content: Use photos, videos, GIFs to attract more users.
Post regularly: Affinity is an important factor in EdgeRank
Keep it short: Social media users don’t like to read paragraphs on social media. So keep it short and crisp.
Find the right time: Fresh content always get good EdgeRank so find the right time and schedule your post accordingly.
Engagement: If users engage with your content more, they will most likely to see your content again in their news feed, so design your content engagment friendly. Likes, Shares and Comments increase your EdgeRank.
Q20. How social media helps SEO?
Ans: Social media content gets indexed in search engines. Social media profiles rank in search results. Social media channels act as search engines so, people search about a brand/business in social media. So, having a good social media profile is essential to increase brand awareness.
Making your website and blog posts social media sharing-friendly let them reach more people and increase your social traffic. And, more links and more traffics, of course, make search engines notice you, in a good way.
Q21. How do you get more retweets?
Ans: One of the most expected Social media marketing interview questions. We can get more retweets by following few methods like
Tweeting at the right time
Asking for retweet,
Tweet links which our followers would like to share with their followers,
Retweeting others’ tweets,
Talking in audience language,
Ensuring you leave enough characters so that users would retweet,
Using visually appealing images,
Providing useful information like infographics,
Creative or funny content which would make them laugh and then repost,
Posting realtime news.
Q22. How do you deal with negative comments or an online reputation crisis?
Ans: There is a list of things I do follow in order to tackle negative comments or an online reputation crisis such as:
Acting quick – Before the issue becomes big and become viral, respond appropriately and provide or promise a solution to the user or users. Respond to the posts or comments in a polite way with a relevant and convincing answer.
Not deleting it – Deleting it makes it look like their claim is real and we are afraid of truth going out.
Informing the management – to let them know the situation and let them share any of their ideas
Responding to each complaint – to let the world knows you are not just a business to make money but care about their customers and trying best to give the best service possible.
Making one-page answer to all the questions they have – and promoting the page to rank on organically so when people search about it, they will be taken to the page instead of your social media channels. Even if users directly come to your social media page to ask about the issue, shift them from social media pages to take off the spotlight.
Showing the human side – by personalizing the message, not sounding like a bot, apologizing sincerely, don’t over-promise and show your human side.
Q23. Why YouTube is important for marketing?
Ans: As video consumption is increasing day by day, YouTube is the King of the jungle which is actually the second most popular search engine. It gets more than 3 billion video views per day. If you need to promote videos, YouTube is one of the top places you should be looking for. If your video gets wildly popular, it will be featured on YouTube homepage which will make further improving the reach.
Q24. Is Social Media Marketing Better For B2C Or B2B Businesses?
Ans: Social media is important to all kinds of business. But the end goal and strategy should be different. B2B companies need to use some serious tone and share valuable content which helps users. B2C companies can share some lightweight content, hilarious social media posts to engage with their targeted audience.
B2B brands mostly target lead generation while B2C targets awareness, traffic and sales.
Q25. How does customer service fit in social media strategy?
Ans: Social media is generally to connect with friends and family. To find new people and engage with them. So, even when businesses enter into social media, it’s primary purpose is customer service as the platform is basically about people and not about brands. When companies have started their social media channels, customer service may not have been an intention.
Now 74% people use social media to connect with the brands when they have doubts, complaints or anything else. Companies with faster and effective responses have an edge when it comes to customer service on social media.
Q26. How about we run a free contest on our FB page where fans like and share our posts to win?
Ans: Facebook doesn’t support posts that encourage users to like and share to win something. Because it is like cheating Facebook EdgeRank algorithm to improves it’s ranking. So, we should not run a free contest on Facebook page where fans like and share posts to win.
Q27. What makes a piece of social media content successful?
Ans: One of the primary reason a content go viral is how much people can relate themselves to the content. For example, a funny or emotional video of brother/sister makes real-life brothers and sister share it with each other. So, the content should be relevant to your target users so they can relate to the content.
It should evoke emotion. It can be awe, wonder, humour or sad. If it evokes emotion, it will go viral more likely.
Positive message content mostly gets shared more than content with negative messages.
Content which shocks people, content which make them look smart if they share, content which defines themselves to others, to grow relationships with others if they share it with them, gets more viral.
People share content when it’s from trustworthy source. So, citing trustworthy sources make them believe in the content.
Q28. How LinkedIn should be used to promote business?
Ans: Companies can gain social media advantage through LinkedIn by:
- Participating with relevant groups.
- Creating a group and nurture it.
- Sharing relevant industry and business updates.
- Sharing ideas, tips, tricks to targeted audiences which makes them follow your page and engage regularly.
- Trying showcase pages.
- Using LinkedIn ads to attract more audience.
- Learning from LinkedIn analytics.
Q29. How to use Instagram for social media marketing?
Ans: We can use Instagram for social media marketing by
- Utilizing product teasers that could urge people to purchase.
- Using sponsored ads to reach more targeted audience.
- Finding and connecting with influencers.
- Crafting a consistent brand on Instagram.
- Conducting competitor analysis and find their strengths and weaknesses.
- Posting at the right times.
- Making use of Instagram analytics.
Advanced Level Social Media Marketing Interview Questions
Q30. What are social media calendars and How did you create one?
Ans: It is one of the most common social media marketing interview questions. Social media calendars are apps or excel sheets used to schedule posts in advance. It will help you track which content will be shared so you can plan accordingly for the future.
Social media calendars help you to organize otherwise a chaos task. It helps you save time and analyze your results easily.
I create a social media calendar by setting monthly social media goals, deciding on a content mix for your channels, adding content to the calendar.
After it’s ready, we can use it to create, schedule and publish social media posts.
We can use excel which is cost-saving or we can use external software with automation feature that can greatly reduce your effort and time needed.
Social media calendars use to track the performance of the posts which will be helpful to plan future campaigns and posts.
Q31. What are all the elements of a viral video?
Ans: There are numerous elements to consider when making a viral video:
The strategist needs to figure out the target audience for the video. If the video appeals to masses instead of narrow or niche-targeted people, the possibility of going viral is high.
The first 30 seconds is the important time where the maker has to hook the audience and let them decide to watch the entire vide
Eye-catchy titles are important to make users click the video. This is the first layer of attraction. If the title is interesting enough, the CTR rate will be high.
How are we promoting the video plays an important role. How are we pushing it online like sending them to influencers, journalists, bloggers, vloggers, social media platforms, etc.
The video should not be too lengthy.
Videos which are getting released on Mondays or Tuesdays work better because people love to watch videos when they work. (oops)
Create a catchy and interesting thumbnail.
Videos that provoke emotion has the ability to get shared easily.
Q32. What are all the skills required to become a social media manager?
Ans: Social media manager should have the following skills:
- The ability to plan a strategy for the business.
- Very good communication skills and convincing skills.
- Very good verbal communication and copywriting skills.
- Creativity to develop innovative campaigns and content
- The ability to provide customer service and responding to complaints
- The ability to organize and schedule posts and campaigns
- The ability to connect with influencers, industry experts and leaders.
- The ability to analyze the data to understand user behaviour
- The ability to build and maintain a social media publishing calendar
- The ability to strategize and look after social media campaigns, making changes when necessary
- The ability to use tools to report, analyze social media campaigns
- The ability to be both data-driven and creative while being people’s people.
Q33. What are the responsibilities of a social media manager?
Ans: Social media manager has the following responsibilities:
- Understanding the company’s goal.
- Understanding the business model, products, market and competitors.
- Planning, strategy and goal setting.
- Online reputation management.
- Work with internal stakeholders.
- Designing various social media strategies.
- Recruit, manage, guide social media marketing team.
- Collaborate with other marketing teams to integrate social media optimization.
- Communicate with followers, respond to their complaints and queries.
- Stay up-to-date with current trends, technologies, tools and applications.
- Help the website’s blog by promoting them on social media.
- Create new innovative strategies to increase brand awareness.
Q34. Mention few common social media marketing mistakes by brands
Ans: Some of the most common social media marketing mistakes brands make are:
- Not having a social media strategy in the first place
- Not understanding what their user wants
- Ignoring negative comments
- Publishing content like a faceless corporate instead of showing a human side
- No customer service with the help of social media
- Just posting some random stuff
- Just promoting the services or products without sharing any useful information about the business
- Not tracking or analyzing the performance of the channels.
Q35. Which key performance indicators do you consider to measure the performance of your social media initiatives?
Ans: There are various KPIs I consider important to measure the performance. It is important to target the right KPIs to get the desired result.
Some of my important KPIs are:
1) KPIs for Reach
Followers or Subscribers count, Number of Impressions, Amount of traffic to the website, Audience growth rate, Post reach, Share of voice.
2) KPIs For engagement
Number of Likes, Number of Shares, Number of Comments, Number of Mentions, Average engagement rate
3) KPIs for conversion
Sales revenue, Conversion rate, click-through rate
Q36. What is the difference between social marketing environment and social customer service environment?
Ans: Social customer service environment needs the ability to fix conflicts, empathy and a very good level of patience. The executive has to be able to recognize situations where he needs to contact and discuss with the management as doing anything on social media is not to answer one customer but to the whole follower group in some way.
Social marketing environment needs an executive who understands the customer journey, understand where a specific customer in that cycle, and guide them accordingly to help the business.
Q37. How to increase leads with social media?
Ans: The interviewer would like to know your abilities to increase leads for the business. At the end of the day, every business would want to increase sales or leads from every marketing campaign. You need to explain how much social media can improve their leads for the money they are investing in.
The answer should be customized for their business. Some strategies would not work for some types of business. Running contests can benefit some companies and not for other companies. Social media advertising is a widely used strategy multiple companies use today to increase their number of leads. You can explain how Facebook lead ads, Instagram lead ads, or LinkedIn lead gen forms can help their business.
Some of the other popular methods are Facebook custom tabs, hosting a hangout or webinar, using influencers to increase visibility and leads, sharing links to gated content, using geo-targeted search, and more.
Q38. How important is online reputation management in social media?
Ans: A good social media manager understands how customers view their brand and consider online reputation management is one of the top priority task and nothing about it should be taken lightly as it is vital to improve the brand loyalty. As a social media manager, you are supposed to find problems at their earlier stage and tackle them with diplomacy.
Explain how well you can handle ORM software and how much of a people’s person you are to handle this task.
Q39. What are the advantages of social media marketing over traditional marketing?
Ans: This is one of the social media marketing interview questions where the interviewer expects you to share the advantages of social media. Some of the advantages of social media marketing are:
Cost: Comparatively social media cost is much lesser than traditional or even search advertising cost.
Feedback: With social media, you get feedback from the targeted audience and can design future campaigns accordingly.
More targeted: Being one of the inbound marketing methods, it’s more targeted.
Immediate results: You can make a product popular within a day.
Q40. What is the use of Google Analytics in social media marketing?
Ans: Google Analytics helps to track the amount of traffic directed towards your website from various social media channels.
Personalized Social Media Marketing Interview Questions
Q41. Why did you choose social media as a career?
Ans: This is one of the most common social media interview questions. Every interviewer would like to know why did you choose this field? Just to earn money or you are passionate about what you do?
If you are passionate about social media, explain why you like social media, what made you choose social media, why your skills can help you make you a better social media manager.
Direct your answer in a way that explains how you can be a fit for social media as well as the position you are applying for. List out all the things you genuinely like in social media such as how unpredictable it is – in a good way so you will be up for changes and challenges all the time.
Q42. How to stay updated in Social Media?
Ans: I do follow a good number of industry blogs and forums to update myself with the latest trends, news, research, ideas and more.
I implement my knowledge into my day to day activities to understand how they work.
I attend seminars and workshops periodically to network with fellow social media experts and get more knowledge through their experiences.
I use LinkedIn groups to find current issues and solutions.
YouTube Channels, Podcasts and webinars help me keep updated.
Q43. Describe the most successful social media campaign you have run.
Ans: This is the most complex version of ‘What is your strength’ question. It’s time for you to shine. Talk about the most successful campaign in terms of impact (not just ROI or recent). Don’t just throw the numbers but share it as a beautiful story which anyone can understand without going too much about the stats and numbers.
Tell them what’s the idea behind the campaign, what you wanted to achieve and how you planned the strategy for the campaign, how you executed it, how you tweaked to improve the impact, how successful it was, how you tracked the success, how you analyzed and learned from the campaign, how it changed your viewpoint of certain idea/metric. Especially, let them know what kind of impact or profit it made for the company. They should not think you are just bragging so, be enthusiastic but don’t exaggerate. Finish it with the insights you gained from the campaign and how it will be helpful in your future campaigns.
Q44. How to evaluate the social media presence of a company?
Ans: We can evaluate the social media presence of a company with the following parameters
If the company has a strong presence in primary social media channels, especially the channels which would be beneficial to its type of business.
How frequent they are publishing posts.
How many followers they have and how much they are engaging with the brand and vice versa.
If the information provided in social media accounts are updated.
Do they use social media just to post news about them or they are actively connecting with their user base to engage and solve their problems.
How much effort they put to publish posts.
Q45. Explain about the least successful social media campaign you have run.
Ans: This might be one of the toughest social media marketing interview questions you might face. But you have to be honest with the answer. Let them know what was the least successful social media campaign of yours and why did it fail. The mistake can be as simple as a broken link or misplacing a tracking code. The question is to learn how you handle your failure and what you learn from it. So, explain the reason for its fail. And, most importantly, share what you taught from the mistake you made and how it helped you never make similar mistakes ever again.
Q46. Which online content has impressed you recently and why did it impress you?
Ans: This is one of the social media marketing interview questions where the interviewer wants to check how updated you are. You can either describe a content you have written or a content you checked online for this answer. If you are describing a content you viewed online, explain why did you like the content.
Try to explain the psychological reason behind it like how it provoked your emotion or how it made you relate to something or someone, etc. And, don’t mention a very old content when they explicitly ask for a recent content otherwise they might mistake you that you are not very much updated yourself in social media.
Q47. How to set a budget for social media advertising?
Ans: The first step is to determine the overall budget for all digital marketing efforts.
Then, we will need to determine the percentage of the budget we would like to spend on social media advertising.
Of the digital marketing budget, I recommend spending 30% on paid social media advertisements. But this one is a general one. Only after the ROI and potential, a clear plan must be made for the budget. The strategy should be adjusted every quarter in order to align with overall marketing goals.
While creating social media strategy, there are few things which need to be considered like buyer persona profiles, calendars, branding profile and strategy, response plan, goals for determining the performance of the strategy.
The budget will be spent on:
Q48. Have you had the chance to handle online reputation crisis?
Ans: First, let them know what online reputation crisis means to you and what kind of online reputation crisis you faced.
Describe the steps one by one starting with the type of problem you faced, how you analyzed the problem, type of strategy you created to tackle the issue, how you executed the strategy, how it panned out, what kind of post-crisis analysis you have done to learn from it and avoid those in the future.
Describe, what are all the steps we can take to avoid an online reputation crisis for the company you are getting interviewed. Check their online profiles thoroughly before the interview to find if somethings can be avoided, reduced or modified to avoid any such problems in the future.
How you define crisis and the methods you take to tackle can clearly say about your experience and the way you look at them. Tell them your experience of one or multiple crises you handled and how you managed efficiently. If you have not had any experience as such, tell them how would you manage in the future. Sometimes, they have a situation in mind and would want your explicit answer for that. Listen to the question and understand it clearly. Then share your answer. This is one of the social media marketing interview questions to understand how well-versed you are with ORM.
Q49. How did you grow traffic in your previous roles?
Ans: Let them know the real numbers and what are all the strategies you created to achieve those numbers. Also, share how they helped the company to increase the number of leads or sales which increased the overall ROI of the task.
Q50. What are our competitors doing in social media?
Ans: This will be one of the important social media marketing interview questions. It is to understand how well you analyzed their business and market which would show your homework and dedication to the interview. So, analyze their top 3 competitors and find out how are they promoting their business on social media. What kind of strategies they are using, List down their strong points as well as weak points.
Q51. What is the most important task of you as a social media manager?
Ans: This one of the common social media marketing interview question just to judge you on how you choose your priority on this task.
A social media manager has a long list of tasks to do but which one single task is very important that should be always on the top.
If you think about it, social media is about people. It’s all about the connection and networking. So, your primary task of a social media manager is to connect with your followers, solve their product related issues, help them to understand about the business and the products more and make them understand you care for them. It should not be a one-way communication but should always be the two way.
Q53. How active are you personally on social media?
Ans: The recruiters would like to see your social activeness while hiring for a social media professional. So, it is important for you to have a strong presence on major networking sites and share the details with the recruiters about the purpose of each networking site you are using and how much success you have been gaining against the effort you put.
Q54. Which is your favourite brand on social media and why?
Ans: Mention your favourite brand and share some details about the brand. Let them know why you like their account. The important part of the section is to share the reason behind their success because that will show you how much knowledgable you are to understand what goes into making a successful brand like the one you are mentioning. This is one of the social media marketing interview questions to understand if you know how the market works.
Q55. Which channels were most effective in your previous experience and what made it most effective?
Ans: To make them understand completely, let them know the type of brand you were running campaigns for. So, prepare your answer based on the analytics you made post-campaign. Explain how effective the channel is and what kind of strategies you made which increases the effectiveness of the channel. And, explain why other channels could not get that level of success and the reason behind it.
With this, we finish our Social Media Marketing Interview Questions and Answers Guide. We hope our guide is helpful. We will be updating the guide regularly to keep you updated.
If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Digital Marketing Certificate Program. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.