Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow icon5 Different Types of Digital Content Proven To Boost Your Revenue [2024]

5 Different Types of Digital Content Proven To Boost Your Revenue [2024]

Last updated:
2nd Oct, 2022
Views
Read Time
7 Mins
share image icon
In this article
Chevron in toc
View All
5 Different Types of Digital Content Proven To Boost Your Revenue [2024]

You may have heard the phrase, “Content is King.” If that’s not the most overused phrase in the marketing industry, we don’t know what is. However, that’s only partially true. According to top B2B strategist and international speaker, Lee Odden, Content isn’t king; it’s the kingdom. It is true in the current digital space, where we are surrounded by various forms of content strategy without even realizing it.

However, if you’re a business owner, keeping up with such vast and profound types of content marketing could get overwhelming over the years. Therefore, we recommend going through data-driven results that can contribute to scaling your business in the longer term. If you want to learn more about content marketing, check out our digital marketing courses. 

As a commodity, content marketing is taken seriously by every business owner. However, that necessarily doesn’t mean that they understand how to project it the right way. Moreover, according to studies, it is observed that about 60% of companies often grapple with generating regular content, and 65% of them agree on quality being the most demanding factor in the process of content delivery.

We get the challenges that come with the field. In case you’ve often wondered if all this effort is worth it, know that you’re not alone. As long as you keep your content diverse, engaging, and relatable to your customers, understand that all types of content marketing work the best for you, and there’s no wrong answer. 

Ads of upGrad blog

The key to appeal and invoke a strong urge in your customers is to know precisely what they’re looking for online. Your customers might not be interested in reading a new article on your website, but they might be into listening to it as a podcast. Keeping it real is all that matters. Doing so could reward you in many ways, translating directly into bringing revenues by:

  • Driving Traffic to Crucial Landing Pages
  • Generating brand awareness
  • Reaching to a wider audience across several channels
  • Producing audience engagement in terms of organic shares and backlinks
  • Building successful customer relationships
  • Higher SERPs and ROI

Now that the stakes for content marketing are high, you need to start looking into various prospects of content that can potentially be the rocket fuel for your business. We collated some of the most-relied, tried and tested methods of content generation in the industry, and here’s what we found:

Types of Digital Content You Should Make

1. Blogging

When in doubt, go vanilla. Who doesn’t like reading a well-written, insightful blog? As Lee Odden also says, content is the reason search began in the first place, readers shall always seek and find a good read. The possibilities that come with an elaborate blog are many, including setting the correct tone for your brand, right from the start. Learn how to launch a blog.

Brands, big or small, started with blogging as the foundation of their digital journey and used it to maneuver control over their niche. Gradually, guest blogging came along:

  • It was helping brands to get into talking with their customers, often breaking the fourth wall in the process. 
  • It also goes hand-in-hand with SEO and SERP results as more citations translate to better traffic. 
  • Few people understand the value of a popular blog when transformed into other pieces of the content funnel, like podcasts, videos, etc. because content lies in great storytelling.
  • Generating better leads, staying ahead of your competitors, laying the foundation of influencer marketing social media presence come as productive outcomes to effective, consistent blogging that brands like Hubspot, Buffer gained mostly from. 

2. Original Research

Previously known as tried-and-true content marketing, the original research type of content marketing doesn’t require the validation of social media. Instead, it comes from the need to analyze and know everything that goes into various industries design thinking in content marketing as trends in the form of a report. It delivers insightful data that other institutions can take reference from, as it generates their types of content pieces. 

As a business owner, producing such valuable content may require massive investments in time and money. However, given its freshness, relevance, readability, and reach, the capital generated will be worth it. As people keep citing from your content, you may end up having a strong foundation for inbound marketing via links and subsequent lead generation. A great brand example to that would be the Content Marketing Institute (CMI) which is an acclaimed industry leader known for its study papers and articles targeted on content marketing and reader behaviors.  

upGrad’s Exclusive Digital Marketing Webinar for you –

Webinar with Q&A Session on Digital Marketing

 

3. Videos

The thing that keeps the process of content generation impressive is its diversity. Unlike the written form of content, visual content generation remains one of the most engaging methods of instant user engagement of the current times. Video marketing is one of the instant crowd-pleasers of this industry, and here are some of its productive ways:

  • Introductory explainer videos for your business
  • Product feature videos
  • Tutorial Videos
  • Customer Reviews/Testimonials
  • Vlogging videos for building customer interaction


Thanks to its popularity, video marketing is preferred by mainstream brands like Nike, or homegrown sellers equally as one of the most compelling types of content marketing mediums.

Best Digital Marketing Courses Online

4. Infographics

Next to videos, infographics have the most takers online as customers highly prefer them for sharing on their social media platforms. Unique for their brevity, infographics can be relied on for quick-understanding of any given situation. However, infographics can be generated with a solid outline as they control the conversation between the reader and the source. They:

  • Tell a story in fewer words and more data and images
  • Are great attention grabbers 
  • Are mostly intended for informing readers

From CMI graphs to Shutterstock’s compelling audio-enabled infographics, more than 6 billion site visits were recorded in Shutterstock’s last year reports.

Digital Marketing Free courses to Learn

5. Podcasts

Research says that 51% of consumers in the USA prefer listening to podcasts archives, aging above 12. Podcasts are similar to videos, only with no visual experience involved for better convenience. Preferred mainly by people who love to include a dash of entertainment in between their work, podcasts come as a breath of fresh air as they inform people about a product or condition first-hand. 

The best part of podcasts is every time you generate a blog or video, it can easily be converted into a meaningful podcast. Brands like GE, McDonald’s saw tremendous response over their recent podcasts named ‘The Message,’ ‘The Sauce’, respectively. 

In-demand Digital Marketing Skills

Conclusion

Ads of upGrad blog

Long story short, a lot goes into creating various types of long-term content marketing channels. However, there are and will always be enough takers for successful, enjoyable content that can drive real-time ROI for your brand. You just needed to know how!

If you want to explore and become an expert in Digital marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in content marketing, social media, branding, marketing analysis and PR.

Popular Digital Marketing Blogs

Profile

Dilip Guru

Blog Author
He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.
Get Free Consultation

Select Coursecaret down icon
Selectcaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1What is ROI?

ROI or Return on Investment is a mathematical formula. Investors use ROI to gauge the performance of their investments by comparing them to each other. When business managers propose a business case for management approval, they sometimes include an ROI calculation to highlight the financial benefits of the project.

The ROI of the business operations of a company is calculated to ascertain its overall health and the efficiency of its management.

2What is a content funnel?

A content funnel, also known as a content marketing funnel, is an approach that enables brands to acquire more customers. It can facilitate the transition of a potential lead into a paying customer.

A content funnel can be broken down into 3 components – top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). At the TOFU stage, a brand attracts the attention of its target consumers. MOFU is the phase where it generates leads. When a lead converts into a paying customer, it is the BOFU stage.

3What is inbound marketing?

The process of connecting potential customers to a brand is known as inbound marketing. It takes place before a customer has made the purchase.

Effective inbound marketing can induce potential consumers to prefer one brand over its competitors. This, in turn, generates leads and revenue. Inbound marketing uses several pull marketing strategies such as social media, SEO, events, blogs, and content marketing.

This attracts new business and creates brand awareness.

In outbound marketing, companies proactively reach out to customers. With inbound marketing, brands make themselves more visible to potential buyers.

The objectives of inbound marketing are to generate leads, develop relationships and build awareness.

Explore Free Courses

Suggested Blogs

Top 133 SEO Interview Questions &Answers [Ultimate Guide 2024]
7591
Summary: In this article, you will learn the Top 133 SEO Interview Questions &Answers like, Basic Level SEO Interview Questions & Answers In
Read More

by Sriram

19 Feb 2024

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
134035
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

19 Feb 2024

Digital Marketing Salary in India 2024 – Average to Highest
906571
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

18 Feb 2024

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
81994
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 Feb 2024

How to Become a Successful Instagram Influencer in India? [Top 6 Actionable Ways in [2024]
25895
Social media has become an inalienable part of people’s lives across the globe. On top of that, it has also become an integral part of how brands comm
Read More

by Dilip Guru

13 Feb 2024

Career in Digital Marketing: Ultimate Guide [2023]
32668
Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief l
Read More

by Sriram

11 Feb 2024

Top 78 Google AdWords Interview Questions & Answers: Ultimate Guide 2024
111339
Attending a Google AdWords interview and wondering what are all the questions and discussions you will go through? Before attending a Google AdWords i
Read More

by Sriram

24 Jan 2024

Must Read 73 Google Analytics Interview Questions & Answers: Ultimate Guide 2024
9784
Attending a Google analytics interview and wondering what are all the questions and discussions you will go through? Before attending a Google analyti
Read More

by Sriram

20 Nov 2023

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]
267068
As someone who has navigated the dynamic realm of digital marketing for years, I understand the challenges that beginners face when trying to kickstar
Read More

by Sriram

11 Sep 2023

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon