Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow icon10 Actionable Steps To Create Content Marketing Strategy in 2024

10 Actionable Steps To Create Content Marketing Strategy in 2024

Last updated:
1st Oct, 2022
Views
Read Time
6 Mins
share image icon
In this article
Chevron in toc
View All
10 Actionable Steps To Create Content Marketing Strategy in 2024

Content marketing strategy is the management of any written, visual, downloadable content. Content marketing strategy helps you to demonstrate your expertise to your industry. According to the research from Content Marketing Institute and Marketing Profs, 63% of businesses don’t have a documented content strategy. 

In a recent survey by SEMrush conducted across 39 countries covering all major sectors in business, 91% of respondents said they employ some kind of content marketing strategy. However, only 9% of them are pleased with it. Let’s dive into the factors associated with this contradiction.

How to do Content Marketing?

1. Define your goals

Why are you creating this content marketing plan? What are you trying to achieve with this content marketing? What is the end result and how soon you want to achieve it? Defining your goals will help you to focus right on that direction. The goals include what you are planning to achieve in terms of traffic, purchase, revenue, etc. 

Examples:

Ads of upGrad blog

Reach 1 Million traffic within a year 

Improve ranking of your product page to increase clicks

Increase email new subscribers by 50% 

Increase your lead signups by X% within 3 months

2. Persona Research

Without knowing your end users, you can’t create an effective content marketing strategy. You know to know about their demographics, qualification, income, online behavior, etc to create relevant content to target their various buying cycle. Regularly updating your persona is crucial to growing your audience. With proper designed persona research, you will have an understanding of the type of content your audience likes, how it will help them, what will make them care about it. 

Read: Future Scope of Content Marketing

3. Analyze the existing content

Before you create any content, analyse the type the content you have, what type of content works for you and what doesn’t. Do a little competitor research and identify what type of content works for your primary competitors. This will give you a idea about what type of content you want to create to attract your readers. 

4. Brainstorm Content Ideas

There are a few ways you can brainstorm content ideas:

  1. Discuss with your team to come up with new content ideas. 
  2. Use online tools such as Hubspot Blog Idea Generator to collect new ideas. 
  3. Use online forums and QnA sites to identify users’ queries. 
  4. Participate in relevant online communities to understand your target users’ questions. 

5. Find out where you want to publish

Once you understand your target audience, you must be aware of where your audiences are roaming online. So, you have to make a plan for your primary channels to lure them to your website. For example, you have to find out the type of social media channels your audiences use, types of blogs they visit, etc. 

Also Read: How to become a content marketing specialist?

6. Find the type of content you want to make

Content is not limited to the blog post. It can be Video, Infographic, Gifographic, Images, Memes, E-Books, Podcasts, etc. You have to decide what type of content you are going to create based on your business, persona, and platforms you want to publish. 

7. Allocating Resources

You have the strategy ready. You are ready to rock now. Now its time to allocate resource to execute the part. Execution is as important as planning as a bad execution can kill a very well strategy easily. You have to find out who is going to create the content, List of tools needed to complete the task, are you going to internally create and maintaining the content or outsourcing it? 

8. Create a Realistic Calendar

If you don’t plan and create a realistic calendar, things will derail very easily. You need to understand the various steps, your resource, and publishing numbers and make a realistic calendar and once created, need to be followed religiously. Excel or Google sheet can be used to simply create a content calender or you can employ calendar tools. 

Best Digital Marketing Courses Online

9. Now, Create Content

By now, you know exactly what to create, how to create it in a way to create maximum engagement and where and when to distribute it. Do in-depth research to start creating a content, get more ideas, do some original research if applicable to create content that can benefit both your readers and yourself. 

upGrad’s Exclusive Digital Marketing Webinar for you –

Watch our webinar on “What’s new in Marketing”

 

10. Distribute Your Content & Measure Your Results

Distributing your content will get you the results you want if handled properly. 

  1. Share the content on your social media channels – when your readers are available. 
  2. Share the content through email marketing – implement email marketing best practices to get better results. 

No. The work is not stopped here. 

To understand how this content worked for you, you need to analyse the results you gained. You need to compare the results with the goal you created. By monitoring and measuring you can tweak your content regularly to get better results. Also, it will help you plan your future content. 

In-demand Digital Marketing Skills

Conclusion

By now, you must know something about how to create content marketing effectively. Follow these actionable steps to start your content marketing plan. Let me know your opinion in the comment section. If you want to learn more about any specific topic, please share it in the comments as well.

If you are interested to learn about digital marketing, upGrad is a great place to start your digital marketing journey.

upGrad’s digital marketing course duration is 6.5 months. The course is fragmented into various modules consisting of theory, case studies, and live industry projects on topics like SEO, SEM, social media/content/email marketing, marketing analytics, campaign management, and marketing strategy, among other things.

Ads of upGrad blog

The upGrad and MICA PG Certification in Digital Marketing & Communication course take on a holistic approach to digital marketing. By the time you finish with us, one thing is for sure – your horizon of knowledge will expand significantly and you’ll learn to think and act like a true digital marketer. With so many perks and benefits, why should you go someplace else?

Digital Marketing Free courses to Learn

Popular Digital Marketing Blogs

Profile

Sriram

Blog Author
Meet Sriram, an SEO executive and blog content marketing whiz. He has a knack for crafting compelling content that not only engages readers but also boosts website traffic and conversions. When he's not busy optimizing websites or brainstorming blog ideas, you can find him lost in fictional books that transport him to magical worlds full of dragons, wizards, and aliens.
Get Free Consultation

Select Coursecaret down icon
Selectcaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1What is email marketing?

When an email message that seeks to promote a brand or its products and services is sent to a list of subscribers, it is known as email marketing. A list of subscribers comprises email Ids of individuals who have consented to receive brand communication. Email marketing, such as a newsletter, is used to build a brand following and loyalty. When done effectively, it drives sales and provides valuable information to the target consumer.

2What is an Infographic?

The visual or pictorial representation of data or information is known as an infographic. It is a collection of charts and imagery with minimal text that aims to provide a lucid understanding of a topic. They usually consist of engaging and striking visuals to communicate information clearly and quickly. Infographics are a powerful tool to communicate visually. The most creative and visually unique infographics are highly effective. They are successful in engaging their target audience and delivering their message. The best infographics do not just engage or excite. They also help understand and retain the information that they are communicating.

3What are demographics?

Demographic analysis or demographics is the study of a segment of the population based on factors such as sex, race, and age. Demographic information comprises socioeconomic data that is expressed statistically. It includes mortality and birth rates, marriage rates, income, education, and employment. Non-government organisations (NGOs), corporations, and governments use demographics to learn about the characteristics of a population. It helps these institutions with economic market research and the development of policies. Businesses use demographic data to understand consumer behaviour. It enables them to strategically plan their decisions and investments.

Explore Free Courses

Suggested Blogs

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
141450
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

05 Mar 2024

17 Fun Social Media Project Ideas & Topics For Beginners [2023]
88508
Technology and the internet form a part of our everyday lives in the digital age. The use of social networking platforms like Twitter, Facebook, Insta
Read More

by Rahul Karthikeyan

04 Mar 2024

The Cost of Success: Guide to Digital Marketing Course Fees
5092
As someone who understands the potential of digital marketing, I’m passionate about its impact on careers and businesses. However, I am also awa
Read More

by Harish K

29 Feb 2024

100 Best Youtube Channel Ideas for Beginners for 2024
14151
Starting a YouTube channel can be a lot of work. YouTubers need to script, edit and post their content regularly, in this chaos if one can find ideas
Read More

by Sriram

26 Feb 2024

Top 133 SEO Interview Questions &Answers [Ultimate Guide 2024]
9676
Summary: In this article, you will learn the Top 133 SEO Interview Questions &Answers like, Basic Level SEO Interview Questions & Answers In
Read More

by Sriram

19 Feb 2024

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
134910
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

19 Feb 2024

Digital Marketing Salary in India 2024 – Average to Highest
909539
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

18 Feb 2024

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
85761
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 Feb 2024

How to Become a Successful Instagram Influencer in India? [Top 6 Actionable Ways in [2024]
26719
Social media has become an inalienable part of people’s lives across the globe. On top of that, it has also become an integral part of how brands comm
Read More

by Dilip Guru

13 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon