Advanced Certificate in Brand Communication Management from MICA

Advanced Certificate in Brand Communication Management

Kick-start your Brand and Communication Management journey with comprehensive learning designed and delivered by MICA and Industry Experts to keep you relevant in this dynamic working environment

Online + Optional Immersion

Format
5 months

Recommended 6 hrs/week
1 Capstone

Hands-on Project
June 30, 2022

Start Date
300+

Hiring Partners
5 out of 6 Learners

Get Positive Career Growth

Overview
Annual Immersion @ MICA
Certificate
Instructors
Syllabus
Specialisation
Fee
Benefits
Hiring Partners
FAQ

Programme Overview

Key Highlights

55+ Hours of Live Learning with Industry Experts
5+ Case Studies and Assignments
1 Capstone Project
6+ Personalised Industry Sessions
3-day Annual On-campus Immersion in MICA
4+ Industry Trends Debate Sessions
Workshops on Brief Writing and Brand Positioning
5+ Tools and Templates
360-Degree Placement Assistance
Program Completion Certificate and Executive Alumni Status from MICA
Dedicated Student Success Mentor
Weekly Doubt Clearing Sessions
Access to Soft Skills Modules
No Cost EMI Options available

MICA and upGrad will jointly offer ‘Brand Communication Management’ that is designed to address the growing demand for digital world professionals in the Brand and Communications industry. The program will combine senior MICA faculty and Industry experts who will help you build a career in this domain.
- Dr. Preeti Shroff, Dean, MICA

Top Skills You Will learn

Brand Management, Campaign Management, Communication Management, Agency Management, Brand Strategy, Brand Planning, Creative Brief Writing
Job Opportunities

Brand Managers, Brand Strategists, Brand Campaign Planners, Communication Managers, Brand Campaign Managers, Account Planners
Who Is This Programme For?

Freshers, Marketing Executives, Branding Executives, Copywriters, Account Managers, Entrepreneurs, Sales Professionals
Minimum Eligibility

Bachelor's Degree or Equivalent

Syllabus

Best-in-class content by MICA faculty and industry leaders in the form live sessions, case discussions and projects. Become an expert by specialising in Social Media and Content Marketing, Marketing Communications and Public Relations

Annual Immersion @ MICA

3-day Annual Academic Immersion at MICA

Learn from MICA's esteemed faculty in a more spontaneous and authentic setting

Advanced Certificate from MICA and upGrad in Brand Communication Management

Complete all the modules successfully and receive an Advanced Certificate in Brand Communication Management and Executive Alumni Status. Join a vibrant community of brand strategists and become part of one of India's top marketing universities.

Advanced Certificate from MICA
Join MICA executive alumni network
Easily shareable across LinkedIn, Naukri, etc.
Valedictorian ceremony at the MICA campus

Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Falguni Vasavada-Oza

Professor

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.

Siddharth Kapur

Business Head

Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.

Anita Basalingappa

Professor

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.

Ameya Mohane

Brand Marketing Strategist, Consultant

Seasoned Brand Marketing, Innovation and Communications consultant with over 15 years of experience in managing integrated brand marketing

Siddhant Lahiri

Sr. Director, Leo Burnett

11+ years of experience in brand communications and strategic planning. A visiting faculty at MICA

Jagannath AL

Head of Marketing, ThoughtWorks

25+ years of marketing experience across categories. An MIT Sloan alumnus, has worked with companies like LinkedIn, VMare, DDB Mudra and more

Introduction to Brands and Customers
- 6 Weeks
- 9 LiveSessions
Marketing Communications
- 3 Weeks
- 4 Live Sessions
Capstone Part 1 - Brand Brief
- 2 Weeks
Working in an Agency
- 8 Weeks
- 12 Live Sessions
Capstone Part 2 - Brand Planning
- 2 Weeks

55+

Hours of Live Sessions
5+

Case studies and Assignments
4+

Industry Trends Debate Sessions
5+

Tools and Templates
6

Personalised Industry Sessions

Social Media & Content Marketing
Marketing Communications - PR

Topics Covered
Social Media & Content Marketing

6 Weeks
2 Assignments
Deep Dive into Content Marketing

Paid Advertising on Social Media Platforms

Community Management
Tools Covered
Project

Kidmedics

Create an end to end content strategy for paid advertising on social media p...

Learn More
Topics Covered
Marketing Communications - PR

6 Weeks
2 Assignments
Integrated Marketing Communication

Developing Creative Communication

Public Relations
Tools Covered
Project

Pet Grooming Company

Design an integrated marketing communication for a pet grooming salon.

Learn More

Try the upGrad Learning Experience for FREE

Try for Free

Note:

This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

Programme Fee

INR 94,499 (Incl. taxes)

No Cost EMI Options Available

View Plans

Specialisations Extra @ INR 15,000 (including taxes) per specialisation

The upGrad Advantage

Strong hand-holding with dedicated support to help you master Digital Marketing

Learning Support
Doubt Resolution
Networking

Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Support
- Student support is available 7 days a week, 24*7.
- You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback
- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
upGrad BaseCamp
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
Industry Networking
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Fill the Application Form

Apply by filling a simple application form.

Get Shortlisted

Candidates will be shortlisted based on application submitted

Pay & Start Learning

An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

How You Benefit From This Program

Features/Benefits

Rigorous cutting-edge curriculum developed in collaboration with leading faculty from MICA and industry experts
Executive Alumni Status from MICA
Certification from upGrad and MICA without quitting your job
360-degree career support with mentorship from industry experts and access to job opportunities
No Cost EMI

Our Learners Work At

Top companies from all around the world have recruited upGrad alumni

Frequently Asked Questions

Course Curriculum

TIME COMMITMENT

REFUND/FINANCIALS

Career Assistance

SELECTION CRITERIA

For queries, feedback & assistance

upGrad Learner Support

(We are available 24*7)

For Indian Nationals

For Foreign Nationals