Courses
Advanced Certificate in Brand Communication Management

Kick-start your Brand and Communication Management journey with comprehensive learning designed and delivered by MICA and Industry Experts to keep you relevant in this dynamic working environment

  • Online + Optional Immersion
    Format
  • 5 months
    Recommended 6 hrs/week
  • 1 Capstone
    Hands-on Project
  • June 30, 2022
    Start Date
  • 300+
    Hiring Partners
  • 5 out of 6 Learners
    Get Positive Career Growth
  • Overview
  • Annual Immersion @ MICA
  • Certificate
  • Instructors
  • Syllabus
  • Specialisation
  • Fee
  • Benefits
  • Hiring Partners
  • FAQ

Programme Overview

Key Highlights

  • 55+ Hours of Live Learning with Industry Experts
  • 5+ Case Studies and Assignments
  • 1 Capstone Project
  • 6+ Personalised Industry Sessions
  • 3-day Annual On-campus Immersion in MICA
  • 4+ Industry Trends Debate Sessions
  • Workshops on Brief Writing and Brand Positioning
  • 5+ Tools and Templates
  • 360-Degree Placement Assistance
  • Program Completion Certificate and Executive Alumni Status from MICA
  • Dedicated Student Success Mentor
  • Weekly Doubt Clearing Sessions
  • Access to Soft Skills Modules
  • No Cost EMI Options available

MICA and upGrad will jointly offer ‘Brand Communication Management’ that is designed to address the growing demand for digital world professionals in the Brand and Communications industry. The program will combine senior MICA faculty and Industry experts who will help you build a career in this domain.
- Dr. Preeti Shroff, Dean, MICA

  • Top Skills You Will learn
    Brand Management, Campaign Management, Communication Management, Agency Management, Brand Strategy, Brand Planning, Creative Brief Writing
  • Job Opportunities
    Brand Managers, Brand Strategists, Brand Campaign Planners, Communication Managers, Brand Campaign Managers, Account Planners
  • Who Is This Programme For?
    Freshers, Marketing Executives, Branding Executives, Copywriters, Account Managers, Entrepreneurs, Sales Professionals
  • Minimum Eligibility
    Bachelor's Degree or Equivalent
Syllabus

Best-in-class content by MICA faculty and industry leaders in the form live sessions, case discussions and projects. Become an expert by specialising in Social Media and Content Marketing, Marketing Communications and Public Relations

Annual Immersion @ MICA

  • 3-day Annual Academic Immersion at MICA

  • Learn from MICA's esteemed faculty in a more spontaneous and authentic setting

  • Annual Immersion @ MICA

    Advanced Certificate from MICA and upGrad in Brand Communication Management

    Complete all the modules successfully and receive an Advanced Certificate in Brand Communication Management and Executive Alumni Status. Join a vibrant community of brand strategists and become part of one of India's top marketing universities.

    • Advanced Certificate from MICA
    • Join MICA executive alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony at the MICA campus
    Advanced Certificate from MICA and upGrad in Brand Communication Management
    Click to Zoom

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    • Introduction to Brands and Customers
      • 6 Weeks
      • 9 LiveSessions
    • Marketing Communications
      • 3 Weeks
      • 4 Live Sessions
    • Capstone Part 1 - Brand Brief
      • 2 Weeks
    • Working in an Agency
      • 8 Weeks
      • 12 Live Sessions
    • Capstone Part 2 - Brand Planning
      • 2 Weeks
    • 55+
      Hours of Live Sessions
    • 5+
      Case studies and Assignments
    • 4+
      Industry Trends Debate Sessions
    • 5+
      Tools and Templates
    • 6
      Personalised Industry Sessions

    Specialisation

    Post 5 months of the program, you can choose one or more specialisations, based on your interest.

    • Social Media & Content Marketing
    • Marketing Communications - PR
    • Topics Covered

      Social Media & Content Marketing
      • 6 Weeks
      • 2 Assignments
      Deep Dive into Content Marketing
      Paid Advertising on Social Media Platforms
      Community Management
      Tools Covered

      Project

      Kidmedics
      Create an end to end content strategy for paid advertising on social media p...
      Learn More
    • Topics Covered

      Marketing Communications - PR
      • 6 Weeks
      • 2 Assignments
      Integrated Marketing Communication
      Developing Creative Communication
      Public Relations
      Tools Covered

      Project

      Pet Grooming Company
      Design an integrated marketing communication for a pet grooming salon.
      Learn More
    Try the upGrad Learning Experience for FREE
    Try for Free

    Note:

    • This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.
    Programme Fee
    INR 94,499 (Incl. taxes)
    No Cost EMI Options Available
    View Plans
    • Specialisations Extra @ INR 15,000 (including taxes) per specialisation
    The upGrad Advantage
    Strong hand-holding with dedicated support to help you master Digital Marketing
    • Learning Support
      Industry Mentors
      • Receive unparalleled guidance from industry mentors, teaching assistants and graders
      • Receive one-on-one feedback on submissions and personalised feedback on improvement
      Student Support
      • Student support is available 7 days a week, 24*7.
      • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    • Q&A Forum
      • Timely doubt resolution by industry experts and peers
      • 100% expert verified responses to ensure quality learning
      Expert Feedback
      • Personalised expert feedback on assignments and projects
      • Regular live sessions by experts to clarify concept-related doubts
    • upGrad BaseCamp
      • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
      • Group activities with your peers and alumni
      Industry Networking
      • Live sessions by experts on various industry topics
      • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    How You Benefit From This Program
    Features/Benefits
    • Rigorous cutting-edge curriculum developed in collaboration with leading faculty from MICA and industry experts
    • Executive Alumni Status from MICA
    • Certification from upGrad and MICA without quitting your job
    • 360-degree career support with mentorship from industry experts and access to job opportunities
    • No Cost EMI
    Our Learners Work At
    Top companies from all around the world have recruited upGrad alumni

    Frequently Asked Questions

    Course Curriculum
    TIME COMMITMENT
    REFUND/FINANCIALS
    Career Assistance
    SELECTION CRITERIA
    For queries, feedback & assistance

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