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Dilip Guru

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He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.

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27 Fun Finance Project Ideas & Topics [For Freshers & Experienced]
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One of the best ways to increase your knowledge on a subject is to put it to a practical test. This is why working on real-world finance topics for presentation is an excellent means to hone your skills. If you’re a finance student looking for finance projects to work on, then look no further because we’ve listed 27 finance projects to inspire you to take a hands-on approach! Check out our free courses to get an edge over the competition. We have added remarks on certain projects to explain their premises and benefits. You can pick a top 10 finance topics depending on your interests and expertise. What is Finance? Finance is a diverse field that includes the management of money, assets, along with investments. However, it revolves around allocating and utilizing resources to achieve specific financial goals. Finance can be broadly categorized into three main areas: personal, corporate, and public finance. 1. Personal Finance This branch deals with individual financial management. It contains budgeting, saving, investing, planning for retirement, and many more things. On top of that, it also aims to help individuals make informed decisions to secure their financial well-being. 2. Corporate Finance Corporate finance focuses on financial decisions within organizations. It includes assessing various investment opportunities, raising capital, managing financial risks, and optimizing the allocation of resources to maximize shareholder value. Moreover, corporate finance is important for businesses of all sizes. 3. Public Finance Public finance pertains to the financial molding, and debt management. Public finance is critical in supporting essential public services and economic stability. What is The Importance of Finance? Here are several key reasons why finance is critically important: 1. Resource Allocation Finance is instrumental in allocating resources efficiently. It helps individuals, businesses, and governments decide where to invest money and how to distribute limited resources. This allocation drives economic growth by channeling funds toward productive activities and innovations. 2. Investment and Economic Growth Finance fuels investment in new businesses, technologies, and infrastructure. However, this type of investments produces jobs, boost productivity, along with overall economic growth. On top of that, it also allows entrepreneurs and businesses to turn their ideas into reality, contributing to innovation and progress. 3. Risk Management Finance provides tools and mechanisms for managing various types of financial risk. This includes insurance, hedging, and diversification of investments. Effective risk management stabilizes financial markets and allows businesses to operate in uncertain environments confidently. 4. Wealth Creation Investments in stocks, bonds, real estate, and other assets, finance enables individuals to build wealth with the passing of time. Moreover, it helps people plan for retirement, fund education, and achieve financial goals. Wealth creation, in turn, reduces income inequality and fosters economic stability. 5. Liquidity and Capital Flows Finance facilitates the efficient circulation of capital within the economy. It ensures that funds are available when it is required, whether for daily transactions, short-term needs, or long-term investments. Liquid financial markets provide stability and confidence in economic systems. 6. Innovation and Entrepreneurship Finance plays an important role in nurturing innovation and entrepreneurship. It offers startups with the capital needed to develop new products and services. Venture capital, angel investors, and crowdfunding platforms are all financial mechanisms that support innovation. 7. Government Functioning Public finance is essential for governments to carry out their functions. Taxes, public spending, and debt management are critical components of government finance. Effective public finance ensures the provision of essential services such as healthcare, education, and infrastructure. 8. Global Trade and Investment Finance facilitates international trade and investment. It allows companies to expand their operations globally, promoting economic interdependence and international cooperation. Foreign exchange markets and international finance instruments are crucial in this regard. 9. Financial Inclusion Access to finance is vital for social and economic inclusion. It empowers individuals and businesses to participate in the formal economy, access credit, and build financial stability. Financial inclusion reduces poverty and enhances overall well-being. 10. Transparency and Accountability Finance boost transparency and accountability in public and private sectors. Financial reporting and auditing standards ensure that stakeholders can assess organizations’ financial health and integrity, fostering trust and confidence. Interesting Finance Project Ideas Here are some of the most interesting and helpful finance related project ideas you can use: 1. ICICI Prudential Life Insurance – The Importance of a Strong Brand Image Remarks – Branding can have a huge impact on a company’s success. Understanding how you create a brand and promote it is vital for the growth and marketing of a business. This finance topics for presentation will help you study the same. The sub-topics could include- ICICI’s current brand image What makes ICICI different from other brands. How ICICI changed the banking culture for good. Strategies to create a brand image. Employee and Customer Satisfaction Case Study between the ICICI and its competitor showing the above parameters. All of this should make the project stronger backed by facts and statistics. You can also consider doing our Management Essentials Bootcamp if you are interested. 2. What are Non-Performing Assets and How to Deal With Them Remarks – Non-performing assets put banks at serious financial risk. It is a loan or advance for which the interest or principal payment is overdue. And there aren’t many solutions to this problem. You’ll get to explore all the aspects of this issue. This is among the best finance project topics for you if you’re interested in the banking sector. The sub-topics could include-  How does NPA impact the lending culture of banks? Impact of NPAs on the banks. Comparative study between banks having less and high NPAs. Learn Online MBA Programs from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. 3. Evaluating Portfolio and Making Investment Decisions This finance topics for presentation will help you understand what a portfolio is and how you should work with it. You’ll study the different strategies for growing a portfolio, making it a great project for those who want to get into portfolio management. It is a great finance research topic for those who want to get into portfolio management.  The sub-topics could include: What is a portfolio? How to approach the study of portfolios? How to assess the difference between a good and bad portfolio? What makes a good portfolio? What makes a bad portfolio? Possible investment options basis the portfolio evaluation. 4. Studying the Home Loans Indian Banks Offer Remarks – Indian Banking Sector is very unique and dynamic. This project will help you study its effect on the Indian housing sector through its offered loans and how these loans differ from other lending instruments. This project will study the effect of the Indian Banking Sector on the Indian housing sector. A house is an appreciating asset and it is one of the highest sectors where lending happens in the country. The sub-topics could include: What is a home loan? What are other different kinds of loans? How is a home loan different from other types of loans. What are the interest rates for different banks? How to choose the right to procure a loan. Featured Program for you: Business Analytics Certification Programme 5. Mutual Funds – What are They and Their Future Remarks- Mutual funds are becoming more and more popular every day and if you’re interested in them, this is among the best finance topics for you. Mutual funds are getting attention with each passing day. If they interest you then this is going to be a relatable finance research topic for you. A mutual fund refers to an open-end investment fund managed by a dedicated fund manager. It pools money from many clients including individuals and companies. This is one of the best finance project topics. The sub-topics could include: What are mutual funds? What are different types of mutual funds? Who are the different providers of mutual funds? How to choose among different types of mutual funds? Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses 6. A Study on Mergers and Acquisitions in the Indian Banking Sector Remarks – Indian banking sector has seen plenty of mergers and acquisitions. You’ll discover the different M&As that have taken place in this field while doing this project. This project is suitable for students who want to pursue a career in banking. The sub-topics could include: What are mergers and acquisitions Why M&As happen? Case studies showing the impact of mergers and acquisitions in the past 10 years for at least six companies both globally and nationally. How mergers and acquisitions dictate the purchasing style of consumers. 7. The Effect of Different Leadership Styles Remarks – Leadership is among the most valuable aspects of management. In this project, you’ll study how different leadership styles impact the operations of a company and its revenue. While working on this finance project you will learn about different styles of leadership such as; autocratic, coaching, authoritative, etc. The sub-topics could include: What is leadership and why it is important? What are different styles of leadership? Which leadership style is useful for which type of situation? How does leadership create an impact on an organizational level? 8. Evaluating the Capital at South Central Railway Remarks – Indian railways are an integral component of the Indian economy. This project on    finance topics will make you familiar with capital management in Indian railways. It’s an excellent way to understand how the public sector manages its funds and resources. This makes for one of the best finance related project topics. The sub-topics could include- Why are railways important? A brief history of Indian railways and their significance in history? Why are they still relevant? How much do railways help the economy? How railways create an impact on the economy, people’s lives, etc. 9. Evaluating the Performance of Private and Public Mutual Funds Remarks – Analysing the performance of private and public mutual funds can help you test your analysis skills. Having strong analytical skills is necessary for many finance roles such as investment bankers, financial analysts, advisors, etc. So this project would be suitable for you if you want a career in one of those fields. Analysis is one of those skills which is applicable in any field. It not only does make one technically sound but it has a bigger role in effective decision-making. It creates an impact in effective business decision-making as well as helps one in progressing towards their career goals. The sub-topics could include: What are mutual funds? What are types of mutual funds? Why buy mutual funds? Merit or demerit of longer tenure and shorter tenured mutual funds? 10. BSE and NASDAQ – A Comparison of the Two Stock Exchanges Remarks – If you want to pursue a career in wealth management then this is the most relatable finance project topics for you. This project will make you familiar with both of these stock exchanges. You can use their websites to gather most of the required data. The stock market is volatile and demands one to be mindful yet take risks. It is an art to invest in stocks which need to be learned and practised to get better at it. Also, to read and understanding the two stock exchanges is another skill to have. The sub-topics could include: What is a stock market? Different terminologies are associated with the stock market. What is a stock exchange? Different types of stock exchanges. Difference between BSE and NASDAQ A comparative study between BSE and NASDAQ. 11. The Impact of Demonetization on Tourism in Goa Remarks – Goa is a tourism-focused state and demonetization had a huge impact on every industry, including tourism. With this finance topics project, you’d get to study the relation between demonetization and Goa’s tourism sector. You’d understand whether the tourism sector grew or crumbled under the pressures of demonetization. Demonetisation had a good intention behind it but every citizen perceived it in their own way depending on their situation at that time. On 8th November 2016, the GOI announce that all the 500 and 1000 banknotes would be demonetised. It basically took away the legal status of these bank notes. They became nothing but a piece of paper, the people were asked to exchange those with the new legal tender issued by GOI. The sub-topics could include: What is demonetisation? Impact of demonetisation. History of demonetisation nationally or globally. Demotisation’s effect on Goa’s tourism. How long it take Goa to recover from the effect of demonetisation. 12. Bharti Teletech Limited Profitability Analysis and Documentation (Financial Reporting Project) Remarks – This is among the best finance project topics for beginners. It will make you acquainted with financial reporting, a necessary aspect of financial management. You’ll also get to know how to read financial reports and documentation. The sub-topics could include: What is financial reporting? What are the benefits of financial reporting? What are the tools used for financial reporting? Bharti Teletech Limited Profitability Analysis and Documentation 13. What is Portfolio Management and How to Perform Portfolio Management Remarks – Portfolio Management refers to handling investments. It involves the selection, prioritization, and management of a client, individual, or company. In this project, you’d explore what portfolio management is and what you do in this field. You’d learn about financial analysis, decision-making, and financial management through this project. The sub-topics could include: What is a portfolio? What makes a good or bad portfolio? How to evaluate a portfolio? How to manage a portfolio? Resources to use to manage a portfolio. 14. Financial Performance Analysis of Indian Private Banks – A Detailed Study Remarks – Indian private banking sector has evolved a lot since 1947. This finance project will help you study their growth. This finance research topic is the best for you if you’re interested in pursuing a career in the banking sector.  The sub-topics could include: History of Indian banks. What are the different types of Indian banks? Impact of banks on the Indian economy. Modernisation of the Indian banks. Also visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. 15. Comparative Analysis of Regional Rural Banks in India Remarks – In a comparative analysis, you get to analyse the different aspects of the given subject and find out the differences and similarities. In this project, you’d be performing a comparative analysis on different regional rural banks in India. You can choose several banks according to the amount of information you find on them. The sub-topics could include: What are RRBs? What is the impact of RRBs? Different RRBs in India? How these RRBs are different from each other? Also Read: Future Scope of MBA in Finance 16. The Importance of Micro Insurance and The Low Income Group Remarks – Microinsurance has become popular with the expansion of consumerism in the nation. This project will make you familiar with this concept and its advantages. You’ll study how the low-income group is capitalizing on this opportunity. The sub-topics could include: What is insurance? Why is insurance important? What are diffrent types of insurances? What is microinsurance? How is microinsurance important? 17. Financial Project on Management and it’s Importance in an Organisation Remarks –This project covers the fundamentals and importance of management for an organization. It is a good finance project for beginners familiar with management and who want to enhance their knowledge. The sub-topics could include: What is finance management? Why it is important? What is management? Why is management relevant. 18. The Reverse Mortgage System in India Remarks – A reverse mortgage is a form of a loan that allows the property owners to borrow money using their property as a security for the loan. This is a project for those who have worked on finance projects in the past. It is suitable for experienced students.  The sub-topics could include: What is a mortgage? What are the different types of mortgages? What is a reverse mortgage? Merits of Demerits of a reverse mortgage. 19. Wealth Management and the Public – A Study On the Awareness and Knowledge about Wealth Management in the Common Man Remarks – This is a Study On the Awareness and Knowledge of Wealth Management in the Common Man. Wealth management can do wonders for a person’s financial well-being. However, how much does the common man know about wealth management? This project will help you understand the financial literacy level in India. The sub-topics could include: What is wealth? What is wealth management? How to manage wealth? Different tools or resources to use for wealth management. 20. Investment Management at Uber Remarks – Uber is among the most successful startups in the world. If you’re interested in pursuing a career in startups and using your financial expertise there, this is one of the best finance project ideas for you. It will help you understand how successful startups manage their investments and how it helps them succeed more. If you want to use your financial expertise in startups, then this is one of the best finance topics for you. It will help you to understand how investment management helps startups to succeed and stay in the market. This makes for one of the good MBA finance project topics. The sub-topics could include: What is investment management? Why is investment management important? How manage investment? Why do startups manage their investments? Case study 21. The Decision Making Process of Indian Consumers for Life Insurance and The Impact of Technology On It Remarks –This project will help you test your research skills. You will understand the Indian consumer’s decision-making process for buying insurance. Online insurance comparison sites (such as policy bazaar) have affected this industry considerably. You’ll get to study their impact as well.  This makes for one of a good finance research topics. The sub-topics could include: What is insurance? Why is insurance important? What are different vendors providing life insurance? How has technology changed the life insurance culture? 22. What are Dividends and Dividend Policies? Remarks – This is one of the best finance project ideas for beginners. You’ll get to study dividends, how they work, and what are their policies. It is a small project that will help you get started. This makes for one of the best MBA finance project topics. The sub-topics could include: What are dividends? What are the benefits of dividends? Different policies for dividends? What impact do they create in the long or short term? 23. What is Capital Budgeting? – A Finance Project Remarks – Capital budgeting is an essential aspect of a business’s financial management. It allows the business to plan future endeavours, restrict expenditures, and generate more revenue. Working on this project will certainly help you in understanding capital budgeting. This makes for one of the best finance related topics. The sub-topics could include: What is capital budgeting? Why is it important? Different tools and resources for capital budgeting. 24. Studying the Capital Budgeting of Maruti Suzuki Remarks – Maruti Suzuki is among the most successful automobile companies in India. With this project, you’ll get to study the capital budgeting strategies of this major corporation and if you’re interested in the automobile field, This is one of the good finance related project topics. The sub-topics could include: What is capital budgeting? Why is it important? Impact of capital budgeting in different sectors. Capital budgeting of Maruti Suzuki. 25. Risk and Return Analysis of Aviva Life Insurance Company Remarks – This is an excellent project for students who want to pursue a career in the insurance sector. You’ll get to test your analysis skills and understand the inner workings of insurance companies in India. The sub-topics could include: What is risk analysis? What is risk and return analysis? Why is it important? Important tools and resources to carry risk and return analysis. Case Study- Risk and Return Analysis of Aviva Life Insurance Company 26. The Level of Financial Literacy in India According to Different Economic Classes Remarks – Financial literacy refers to the knowledge of investment and personal finance. You would get to test out your data analysis skills in this detailed project. You’ll learn how different economic classes of India perceive financial literacy. The sub-topics could include: What is financial literacy? Why is it important? How conscious are different classes of financial literacy? What impact does it create on one’s lifestyle? 27. Perception of People on Pradhan Mantri Jan Dhan Yojana Remarks – Pradhan Mantri Jan Dhan Yojana the government plan for increasing financial inclusion. You will get to study how this implementation has affected financial inclusion, and what is the perception of the people toward it. It will help you understand how the public sector can impact the personal finances of an individual. The sub-topics could include: What is PMJDY? How do people perceive these policies? What impact did PMJDY create in people’s lives? Did PMJDY achieve its goal? How do people perceive PMJDY? Read: MBA Finance Salary in India Read Our Popular Articles Related to MBA Financial Analyst Salary – Freshers and Experienced Top Interview Questions and Answers for HR MBA Marketing Career Options in US Best Career Options In USA After MBA In Human Resource Top 7 Career Options in Sales Highest Paying Finance Jobs in the US: Average to Highest Top 7 Career Options in Finance in the USA : Must Read Top 5 Marketing Trends MBA Salary in USA [All Specializations] .wpdt-tc-F44336 { color: #F44336 !important;} Conclusion We hope that you found this article on finance project topics useful. If you have any questions or suggestions regarding this topic, please let us know through the comment section. We’d love to hear from you. With upGrad, aspirants can choose to pursue MBA in Finance specialization from Liverpool Business School or MBA in Digital Finance and Banking from O.P. Jindal Global University. Ranked among the top B-schools of the UK, Liverpool Business School provides a 20-month MBA Finance course online, including a one-week immersion program at the university campus. The course comprises simulations and case studies from Harvard Business Publishing. During this program, the students get a chance to be mentored one-on-one by the industry leaders.
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by Dilip Guru

03 Oct 2023

Career Options for Maths Students in 2023 [Top 10 Courses For Maths Students]
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Are you in love with the science of numbers and want a career in this field? How many of you wonder which are all the best career options for maths students? Then, look no further, because, in this article, we’ll discuss the after 12th maths courses list. You might be surprised to see the numerous careers we’ve mentioned here, addressing all your doubts and questions such as “After 12 maths what to do?” Mathematics related courses have always been prioritised by candidates as it opens the door to countless opportunities. Whether it is tech based or science of the human lives, mathematics tends to be the basic fuel for education. Probably why its popularity leads many students to pursue it even after not completely knowing what they wish to do after class 12th. There are several career options available to students seeking maths related courses after 12th, but not all students are aware of the different routes they can take to establish a successful career. Let’s discuss the available career options for maths students that you might consider for a stable job opportunity in the future. There are several career options in mathematics available to students, but not all students are aware of the different routes they can take to establish a successful career. Let’s discuss the available career options for maths students that you might consider for a stable job opportunity in the future. As mentioned earlier, there are various jobs for maths students in india after 12th, and you can build your career in maths after 12th. All you have to know is the right direction. Initially, you can also get into professional courses in mathematics or do any maths related courses alongside your studies to gain a better understanding of your future career options and learn more about maths related courses after 12th. Below is a list of some great courses for maths students that you can opt and receive and answer to the most anticipated question you keep asking yourself, “After 12 maths what to do?”– Learners receive an average Salary hike of 58% with the highest being up to 400%. How Does a Degree in Mathematics Help students to get success? A degree in mathematics can be a powerful asset, opening doors to a wide range of career options in mathematics equipping individuals with valuable skills and knowledge that transcend traditional classroom settings. So, let’s explore the myriad ways a degree in mathematics can help individuals in their personal and professional lives and delivers various options of math subject to job. 1. Problem-Solving Skills At its core, mathematics is about problem-solving. Mathematicians are trained to break down complex problems into smaller, manageable components, analyze them logically, and develop systematic approaches to finding solutions. These problem-solving skills are highly transferable and can be applied to various real-world scenarios, making mathematics graduates highly sought after in fields like engineering, data science, finance, and everyday decision-making. 2. Quantitative Literacy In an increasingly data-driven world, understanding and interpreting quantitative information is crucial. Mathematics graduates are well-versed in numerical analysis, statistical reasoning, and data interpretation. This skill set is invaluable in market research, epidemiology, public policy analysis, and many others where data plays a pivotal role. 3. Versatility A degree in mathematics is versatile. It opens doors to a number of career options. Mathematicians can work in academia, research institutions, government agencies, finance, technology, healthcare, and more. This flexibility allows individuals to adapt to changing job markets and pursue careers that align with their interests and passions. 4. Critical Thinking Mathematics fosters critical thinking, a skill beyond solving equations or proofs. It involves assessing information, questioning assumptions, and making reasoned judgments. This mental agility is an asset in any profession, as it enables individuals to approach problems with a rational and analytical mindset. 5. High Demand and Competitive Salaries Mathematics graduates are consistently in high demand across various industries. Their expertise in quantitative analysis and problem-solving makes them attractive candidates for employers seeking individuals who can drive innovation and efficiency. Consequently, mathematics-related professions often offer competitive salaries and job security. 6. Advancements in Technology Rapid technological advancements have led to an increased need for individuals who can understand and develop complex algorithms and mathematical models. From artificial intelligence and machine learning to cryptography and cybersecurity, mathematics plays a pivotal role in shaping the future of technology. 7. Interdisciplinary Collaboration Solving complex problems requires collaboration across multiple disciplines in today’s interconnected world. Mathematicians frequently collaborate with biology, physics, economics, and engineering experts to tackle multifaceted challenges. A mathematics degree equips individuals with the skills to bridge these interdisciplinary gaps and contribute meaningfully to diverse teams. 8. Research Opportunities For those passionate about exploration and discovery, a mathematics degree can lead to exciting research opportunities. Mathematics is a constantly evolving field with open questions and unsolved problems. Pursuing research in mathematics can be intellectually rewarding and contribute to advancing human knowledge. 9. Educational Pathways Mathematics graduates can also make a significant impact on society by becoming educators. Teaching mathematics at various levels, from elementary to higher education, allows individuals to inspire the next generation of problem-solvers and critical thinkers. 10. Personal Development Beyond its professional benefits, studying mathematics can be personally enriching. It encourages intellectual curiosity, persistence, and a love for learning. Mathematics challenges individuals to think creatively and explore abstract concepts, contributing to personal growth and a deeper understanding of the world. A degree in maths delivers numerous benefits that extend far beyond the classroom. That means, whether you aspire to become a data scientist, a mathematician, an educator, etc a maths degree offers a strong foundation for success in a rapidly changing world. Below is a list of some great courses for maths students that you can opt – Career Options For Maths Students #1: Data Scientist Data Science is among the fastest-growing sectors in India and one of the exceptional choices after 12th maths career options. From academic research to studying consumer behaviour, data science finds application in many areas due to which it’s among the best career options for maths students. Data Science is the most popular course available for students & one of the best courses for maths students. The amount of data we’re generating every day is humongous, and it’s the job of data scientists to study and analyse this data to find patterns. If you’re looking for a career in the tech sector where you can use your maths skills, you should choose data science. After 12th maths career options must be reliable and lucrative enough to justify all your hard word put in the 12th exams, and data science promises to extend the same! Scope in this Field The science maths scope of data science as a career is very bright with expansive opportunities awaiting talented students with diverse roles and career options after 12th maths. According to a report by IBM, the demand for data scientists will increase by 28% by 2020. That’s not all; the job openings for data science professionals can rise from 3,64,000 to 27,20,000. The scope of data science as a career is very bright. Data science is one of the best courses for maths students as data scientists work with data and derive valuable insights from the same. For example, a data scientist might analyse the customer data of a company to understand the buying patterns of the same. Companies and institutions use their findings to improve their operations.  How to Enter this Field You can get a PG Diploma in Data Science from upGrad and IIIT-B to get the required skills and become a data scientist. On the other hand, you can get a Master’s in Data Science and work on projects to do the same. You can also research and read about other maths-related courses after 12th. Salary Average data scientist salary in India is ₹8,12,528. Top employers for data scientist jobs: Source Pros and Cons of Choosing Data Science: Pros Cons The course is high in demand and holds a great career prospective. Data Science itself has a very blurry definition, therefore, the skills required often depend on the field of application.  There is an abundance of these positions as not many people have the skills to justify the role. No one can ever completely master the subject as it is so vast. It encompasses elements of statistics, economics, and maths as well, which makes it difficult to understand all.  The jobs for maths students in india are high paying as there is a scarcity of good data scientists. As the skill set required is dependent on the working domain, the data scientists have to cumulate domain knowledge as well.  The data science field is versatile and has various applications. The applications are only expected to grow as we move towards a more tech-inclusive world. Data scientists often have to deal with arbitrary data which makes it difficult for them to perform correct predictions and may result in unexpected outcomes.  Being a data scientist is deemed a prestigious job. As data scientists help various companies to make data-driven decisions, they also might get entangled in various cases of data and privacy breaches of common people.   #2: Machine Learning Expert If you want to enter the tech industry and work on the latest technologies, then perhaps you should pursue a career in machine learning. Machine learning is the study of computer algorithms which improve themselves through multiple iterations. It is a great career options for maths students after 12th. Currently, machine learning and artificial intelligence are solving many problems, and find uses in retail, social media, logistics, healthcare, security, and many other industries.  It’s one of the most exciting career options for maths students as you can work for many esteemed tech companies and work on solutions of the future. Career options after 12th maths tend to be mostly related to traditional job roles such as engineering or developer, but, with the growth and development of AI and ML, opting for a career as a machine learning expert is bound to offer you a fresh insight into the world of tech. Scope in this Field According to Indeed, machine learning engineer was the best job in 2019, and it’s still one of the most in-demand roles among companies. The average salary of a machine learning engineer is INR 6.9 lakh per annum, and with sufficient experience, it can go up to INR 20 lakh per year.  Machine learning is one of the best courses for maths students as a machine learning expert, you’ll be creating and using algorithms to solve critical problems. There is a massive shortage of AI experts in the market too as over 4000 AI-related jobs remained vacant last year.  How to Enter this Field You can start your career as a machine learning and AI expert by getting a Bachelor’s in Mathematics or Statistics along with a Diploma in Machine Learning and AI. For maths courses after 12th, it is the best choice. You’ll have to learn about various concepts of this subject such as Natural Language Processing, Computer Vision, along with programming and the related tools. Doing a course will help you in getting the required education to become a machine learning expert.  Salary Average machine learning engineer salary in India is ₹6,91,892. Top employers for machine learning engineer jobs: Source Pros and cons of Machine Learning: Pros  Cons The technology helps easily identify trends and patterns from a large volume of data As the technology is still under the development phase, it holds a high chance of containing the error.  Machine Learning keeps improving which eventually increases efficiency and accuracy. If the computing power is limited, it can be significantly difficult to process large volumes of data Machine learning helps decrease a significant amount of strenuous tasks for humans.  The automation nature of ML is both a pro and con. So far, there are human gatekeepers, but once it becomes fully automated it can unleash unexpected results.  #3: Business Analyst Among the most lucrative career options for maths, students are business analytics. It also falls under maths related courses and can be a great career in maths after 12th. Business analytics is the field of studying past business practices of an organisation to advance it further and create better plans. Business analysis is one of the best career options for maths students as a business analyst has to work with a lot of data and use it to gain the necessary insights to find solutions to existing problems facing one’s organisation due to which they have to apply multiple concepts of mathematics and statistics. Candidates aiming to become a part of tech as well as business fields can opt for one of the significantly growing courses for maths students after 12th, which is business analytics. The role of a business analyst is turning out to be imperative as more and more people as acknowledging its significance and influence on taking well-informed decisions. Scope in this Field The demand for business analytics professionals is continually rising, making it an excellent choice among  courses for maths students after 12th. There were 97,000 job openings for analytics-related roles in India, making it the second-highest market for such professionals next to only the US. Experts believe this number can go up to 2 lakh in 2020. The scope of analytics roles are bright in India, and as companies look for better methods to create plans and find insights, the demand for business analysts will increase accordingly.  How to Enter this Field Business analytics is one of the best courses for maths students as you can pursue a career in business analytics by getting an MBA from Liverpool Business School. The modern business analyst using latest technologies such as machine learning and AI to derive valuable insights from past data.  Salary Average business analyst salary in India is ₹6,07,209. Top employers for business analyst jobs: Source Pros and Cons of Business Analytics: Pros Cons It is a great skill for analyzing the progress of one’s missions. Business analysts often do not have the opportunity to be in alignment with the other parts of a business and stay isolated. Significantly helps in increasing efficiency. Some businesses avoid hiring business analysts for fear of not getting immediate ROI. Always keeps you updated as trends are very unstable. If sufficient data is not available, then solutions proposed by the analyst might fail and they’ll be the ones blamed for providing unsuccessful plans. #4: Blockchain Developer Blockchain is a relatively new sector that has generated a lot of buzz because of its numerous capabilities. From cryptocurrencies to logistics, blockchain is finding uses in multiple industries and is a technology of the future.  It’s also a great career choice for maths students. You can become a blockchain developer and help companies in leveraging this technology for creating better solutions.  Scope in this Field The demand for blockchain developers in India is snowballing as companies are discovering the capabilities of this technology. The salaries of blockchain developers are 50 to 100% higher than the salaries of traditional development roles. Apart from that, it is also among the most in-demand skill sets. The vacancies for blockchain professionals are growing by 2000% to 6000%.  You can expect to earn a handsome salary while working on disruptive solutions by pursuing a career in blockchain which makes blockchain is one of the best courses for maths students. Therefore, it is indeed one of the greatest professional courses in mathematics.  How to Enter this Field To become a blockchain developer, you should first have a Bachelor’s in Mathematics, Science, or Engineering. Then, you must get a Certification in blockchain to learn the advanced concepts and skills of this field. Some of the skills you’ll have to learn to become a blockchain developer are Smart Contracts, Hyperledger, and Ethereum.  These mathematics-related courses are the future of the blockchain industry. Salary Average salary for blockchain developer in India is ₹8,01,938. Source Pros and Cons of being a Blockchain developer: Pros  Cons It is one of the fastest growing fields in the labor market, and there is not much competition yet. It can be difficult to understand as it is a newly emerging field. As a blockchain developer, there can be multiple job paths. At one point it can get out of control of a single entity and can get violated with a forced upgrade. Blockchain developers have the opportunity to work on innovative projects using the latest technology. Adding new features can become difficult often time as there are not many prior examples to follow. #5: Banker Another prominent career choice among students of mathematics is banking. A career in banking offers lucrative pay, security, and unique challenges. Banking professionals have to deal with a lot of numbers, and having a background in mathematics will surely help you in this sector. Banking is one of the preferred career options for maths students. Therefore, one may take maths related courses after 12th to progress in this career field.  Scope in this Field Banking is among the most popular fields due to the various career options, benefits, and challenges it offers to candidates. Currently, India has 27 public sector banks and 93 commercial banks, all of which focus on providing the best services to their customers.  Some of the roles you can get in the banking sector are: Bank Probationary Officer Marketing Officer Financial Analyst Account Manager How to Enter this Field To get a job in public sector banks, you’ll have to qualify in their entrance exams. The Institute of Banking Personnel Selection (IBPS), the State Bank of India (SBI), and the Reserve Bank of India (RBI) organise their respective exams for recruitment.  You’ll need a bachelor’s degree to sit in these exams. You can get an MBA in Banking as well to find lucrative roles in major banks and finance companies. Private banks and finance companies look for candidates with latest skills such as blockchain, artificial intelligence, and financial management, so getting an MBA in Banking will surely be helpful.  You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology. All of these courses have top-notch learning resources, weekly live lectures, industry assignments, and a certificate of course completion – all free of cost! Pros and Cons of being a Banker: Pros  Cons Simple and stable job with not much hassle of touring and travelling. High work pressure compared to the salary. Stable life and stable career growth  Frequent location transfers can be a problem for some. Subsidised home and auto loans along with education loans for children. The banking sectors are soon becoming private hence the most desired aspect of job security is also not sure. #6: Actuary One of the most popular Mathematics related courses, Actuarial sciences focus on risks of all kinds, and one of the most significant branches of mathematics is probability. As an actuary, you’ll have to analyse and solve risk-related problems for companies and organisations so they can make sound decisions and mitigate their risks substantially. If you’re searching for a science maths jobs list, this is your cue. Scope in this Field As an actuary, you can expect to earn around INR 9.7 lakh per year. The highest salary in this field goes up to 40 lakh per year, so it’s a lucrative field. Actuaries find roles in numerous industries such as healthcare, insurance, banking, and finance.  How to Enter this FIeld You will need to get a Bachelor’s in Mathematics, Commerce, or Statistics. Then, you’ll have to pass the Actuarial Common Entrance Test (ACET) and complete the 15 Actuarial Science stages.  Salary Average actuary salary in India is ₹9,72,899. How actuary salary increases over experience: Source Pros and Cons of being an Actuary: Pros Cons There is a diverse set of responsibilities that makes one’s career path interesting. The educational requirements are very high and the candidates often have to have knowledge of a variety of disciplines. There are multiple ways of career advancement and becoming specialists. Have to pass a series of exams before becoming fully qualified for the field, which can often become a lengthy process. Proven track record and projecting high job growth. Often have to work alone in a standard office setting. #7: Economist If the discussion of India’s economy sparks an interest in you, then you can pursue a career in economics. Economists study the distribution of resources in society. They research and analyse the economic trends of the country and the world. They also explore the relationship between these trends and make forecasts for future trends. Dr Manmohan Singh, Raghuram Rajan, and Amartya Sen are some of the most esteemed economists of our country. Pursuing career options for maths students after 12th and going for a career as an economist ensures the candidate knows its numbers right and extends decisions based on data and precise numbers. It is a very reputable position which influences the economic trend of an entire nation. Candidates hoping to opt for a significant career dedicated to contribute to the society cand definitely go for a career as an economist with math courses after 12th. Scope in this Field The average salary of an economist in India is INR 7.9 lakh per year. Economists generally work with research institutes and organisations. You’ll have to use your knowledge of mathematics extensively in this field. Economists help multiple sectors such as agriculture, finance, and even politics.  How to Enter this Field You can become an economist by getting a Bachelor’s in Economics with a Master’s in the same.  Salary Average economist salary in India is ₹7,93,357. how economist salary in India increases over experience Source Pros and Cons of being an Economist: Pros  Cons  There is a diversity in job roles and requirements that an economist can fulfil. Work-life balance might not be there as working hours are often crossed. The job is interesting and keeps one updated regarding the ongoing market trends. Burnout can be a common symptom. Ample promotional opportunities and remote working are also available in many companies. Staying up to date all the time can often become stressful. #8: Statistician Statistics is the study of collection, organisation, and analysis of data through graphs and charts. It is among the most popular career options for maths students. Statisticians collect data and use it to get valuable insights. Hence one of the most suitable professional courses in mathematics.  Scope in this Field The demand for statisticians is evergreen because various industries require their services to make crucial decisions. Business, crime, population statistics, ecology, and healthcare are few of the many industries which require the services of statisticians.  How to Enter this Field You can become a statistician by completing a Bachelor’s in Mathematics or Statistics along with a Master’s in Statistics.  Salary Average statistician salary in India is ₹5,08,647. How statistician salary increases over experience Source Pros and Cons of being a statistician: Pros  Cons Great opportunity to strengthen statistical skills to bag high-paying jobs at MNCs. The job is very isolated; lack of social life. The job is often considered not hectic if one is inclined towards statistics. The educational qualification has to be high to get jobs with a good salary. Can work both individually and under a company. The job is mentally demanding and the lack of social interaction might make it feel miserable. #9: Psychometrician Have you heard of personality types? For example, when someone says they are an introvert, how do they find that out? In most cases, they find this out by giving a personality test, which analyses their traits through a set of questionnaires. Psychometrician is one of the popular career options for maths students. This is the job of a psychometrician. For those who are interested in people, human behaviour, and maths, psychometrician is the perfect role. Psychometric tests have medical applications too as they help in understanding whether a person has a specific personality disorder or not.  Scope in this Field As a psychometrician, you’ll be working in universities and research centres and creating tests (or analysing them). You’ll have to design tests to find accurate personality tests of your candidates and use them to get your findings. The salary of psychometricians in India is around INR 5 lakh per year.  How to Enter this Field You can become a psychometrician by getting a Bachelor’s in Psychology along with a Master’s in Statistics or Psychology.  If you’re looking for a science maths jobs list, you can consider this as an option. #10: Mathematician Mathematician might not be the most popular but  it comes under the most reputable and honourable career options in maths courses after 12th. If you’re in love with mathematics and want to focus on its study further, you can pursue higher education in mathematics and become a researcher. Mathematics is deeply rooted in our daily lives, from the TV sets to smartphones; they all rely on the power of maths to some extent. Mathematicians study mathematics and use their extensive knowledge of this subject to solve complex mathematical problems. The work of mathematicians has impacted our lives significantly to unimaginable levels. It can be an exciting career option for a maths student who wants to study the theories and applications of mathematics on an advanced degree.  Scope in this Field Mathematicians are experts of maths and its branches. They study and use its theories to solve various advanced problems present in this subject. There are theoretical mathematicians and applied mathematicians. The former focuses on the abstract methods and principles of maths while addressing the issues related to them, whereas the latter uses the concepts of maths to solve real-life problems.  As a mathematician, you can expect to earn an average salary of INR 9 lakh per year in India.  There’s always a demand for mathematicians in the industry too.  How to Enter this Field You’ll have to get a Bachelor’s in Mathematics, and then a Master’s in Mathematics to pursue a career in this field. Some of the best colleges for this field are: ISI, Kolkata Institute of Mathematical Sciences, Chennai Tata Institute of Fundamental Research, Mumbai Salary Average mathematician salary in India is ₹9 lakhs. How mathematician salary increases over experience Source Check out: Top 5 Career Options in India Pros and Cons of being a Mathematician: Pros  Cons  Can fit into a wide variety of in-demand job roles. Being a good mathematician is a long and challenging process, which the majority fails to follow. Maths is essential for developing technology and also helps build critical thinking ability, which is highly valued in many jobs. Candidates often work individually. Mathematicians often get high-paying jobs due to their lack of talent. It takes extensive knowledge and skills to make a mark in this field. Conclusion That’s it. We hope you found our list of careers in mathematics students quite helpful. From data science to economics, maths offers careers in numerous industries. The above is a list of some great career options for maths students. For all young minds, you need to check the amount of time, the difficulty level, and the price of the course, before deciding which course to opt after your graduation.
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by Dilip Guru

03 Oct 2023

Top 10 Best Career Options for Science Students: Which Should You Select in 2023
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Choosing a career stream or science line job is one of the most path-breaking moments of an individual’s life. It defines the future course of their professional and personal journey and is a stepping stone to the millions of dreams they have harboured. Career options for science students are abundant. The study of the three streams of science, namely physics, chemistry, and biology opens up a whole new world of opportunities ranging from the study of space and nuclear particles to the study of the sand and soil.  You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology.  Learners receive an average Salary hike of 58% with the highest being up to 400%. Read on to learn about the importance of science. The importance of Science Are you reading this article on your laptop or mobile phone? You must be using the internet to access this article, right? Almost all human activities and things we take for granted today have been made possible by scientific knowledge in some way or the other.   Human progress has relied on the collective scientific knowledge of man across generations and spaces from the get-go. From discovering fire to making commercial space travel possible, man’s scientific pursuit has come a long way. Whether answering the greatest mysteries of the world to problem-solving our most fundamental problems, science has been at the forefront of all human endeavors. At every historical juncture when humanity has encountered challenges, whether inventing life-saving medicines or creating resilient crop varieties, science has made it all possible. Science has not only helped us overcome challenges but has greatly benefited us. Although we take all this for granted, these advancements would have appeared fantastical for our generation without scientific know-how.  The importance of science makes it very important that students opt for careers in science. Professional courses for science students give them the technical and analytical skills to be valuable to humanity. If you were to look up the “best careers in science,” you would know that a career in science can be very lucrative. Read on to learn more about the top 10 science jobs in 2023. Gone are the days when becoming a doctor or engineering were the only career options for science students to pursue. Even today, in common parlance, one only hears the mention of the conventional professions to pursue. New age professions are often shadowed or considered economically unreliable. Thus, pushing a large number of aspirants into the same rut of the mad rat race.  To resolve this issue for you, we have listed down ten exciting and unconventional career options for science students and science stream jobs. To help you in your decision making further, we have also provided some trustworthy resources where you can learn more about these professions. Read: 6 Best Career Options after BSC: What to do After B.Sc? How to Choose the Right Course After 12th Science? Choosing the career for science students after completing 12th grade with a science background is a crucial decision that can significantly impact your future career and personal growth. With numerous options available, carefully considering your interests, strengths, and long-term goals is important. Here’s a comprehensive guide to help you make an informed decision. Assess Your Interests and Passions Start by evaluating your interests and passions. What subjects in Science do you enjoy the most? Do you lean towards mathematics, biology, physics, chemistry, or a combination of these? Identifying your interests can guide you toward a field that resonates with your natural inclinations. Identify Your Strengths Reflect on your strengths and aptitudes. Are you drawn to problem-solving, creativity, logical thinking, communication, or hands-on practical work? Matching your strengths with a suitable course can enhance your learning experience and potential for success. Research Available Courses Research the various courses available after 12th Science. Consider both traditional options like engineering, medicine, and pure sciences, as well as emerging fields like data science, biotechnology, environmental Science, and artificial intelligence. Explore each course’s curriculum, career prospects, and job opportunities. Set Long-Term Goals Think about your long-term goals. Where do you see yourself five or ten years down the line? Do you envision a research, industry, academia, healthcare, or entrepreneurship career? Choosing a course that aligns with your goals can provide a clear sense of purpose and direction. Consider Personal Values Your values, such as work-life balance, societal impact, ethical considerations, and the environment, should also play a role in your decision-making. Choose a course that resonates with your values and allows you to contribute positively to the world. Evaluate Career Prospects While passion is important, consider the practicality of your chosen field. Research the current and projected job market for the course you’re interested in. Are there ample job opportunities, growth potential, and a stable professional demand? Talk to Professionals Reach out to professionals already working in the fields you’re considering. They can provide valuable insights into their careers’ day-to-day tasks, challenges, and rewards. Networking with professionals can also help you make informed decisions. Consider Further Education Some courses, such as postgraduate degrees or specialized certifications, might require or benefit from further education. If you’re open to pursuing higher education, factor this into your decision-making process. Explore Cross-Disciplinary Options Don’t be afraid to explore interdisciplinary or cross-disciplinary courses. Combining your science background with management, design, or communication courses can open up unique career paths and broaden your skill set. Evaluate Course Structure Look into the curriculum and course structure of the programs you’re interested in. Are the subjects and projects engaging? Does the program offer practical exposure through internships, labs, or industry collaborations? Consider Financial Implications Assess the financial aspects of your chosen course. What are the tuition fees, living expenses, and potential return on investment? If the course requires a substantial investment, weigh it against the potential benefits. Visit Campuses and Attend Workshops If possible, visit the campuses of the institutions offering the courses you’re considering. Attend workshops, seminars, or open-house events to get a feel for the environment and interact with faculty and students. Trust Your Intuition While research and analysis are important, trust your intuition as well. If a particular course excites you and aligns with your aspirations, it might be the right choice, even if it doesn’t follow conventional wisdom. Keep Alternatives in Mind Having a backup plan or alternative options is important if your first choice doesn’t work out. Flexibility and adaptability are key in navigating your educational and career journey. Career Options for Science Students 1. Artificial Intelligence and Machine Learning With rapid digitization creeping into almost every function of modern living, professionals who can understand this are going to be priceless. AI and machine learning are not only innovative and exhilarating but also greatly in demand. Moreover, large corporations are also investing huge amounts of money in people who have expertise in these processes. Thus, making it an extremely commercially viable profession as well. A lot of universities in India are offering these courses as a degree program.  Check out Advanced Certification in Cloud Computing from IIITB To pursue practical AI and machine learning as a career, a degree in computer science with additional courses in AI and ML can suffice. You can also pursue a Master’s program in AI/ ML post your undergraduate degree. Though, if you are someone who has already crossed the degree program stage, you can refer to courses like the machine learning program offered by IIIT Bangalore and other management institutes that are brought to your doorsteps by upGrad.  You can also check our Machine Learning Program from IIT Delhi. IIT Delhi is one the most prestigious institutions in India. With more the 500+ In-house faculty members which are the best in the subject matters. An approximate salary that an AI/ Machine Learning professional can make in India ranges from 6 lakh to 8 lakhs at a fresher level. Experienced professionals can take home quite a higher package. Up to approximately 16- 18 lakhs an annum.  Read: Career options in science after graduation 2. Data Science Data Science simply is the study of different kinds of data by the application of scientific methods, processes, and algorithms. As AI and machine learning, this is also one of the new-age career options available for science students to practice. In today’s time, data is considered the most important thing in an organization. Companies are relying on mining and decoding of high-quality data to implement in their operations. Get Python Bootcamp from upGrad It has become a benchmark for driving growth for investors and corporates alike. A mixture of computer science, math, and analytics, data science helps a professional to forecast future business numbers and other technical data. This can be very helpful for companies in planning future operations.  Some industries where data science has key significance are risk management, farming, and forensics, and fraud management.  You can become a data science professional by simply pursuing a degree in computer science at the undergraduate level and then pursuing a short term course or post-graduation in data science for additional expertise. If you are keen on studying data science but want to avoid going to a physical college, there are various online courses also that can help you achieve your goal. Courses on data science offered by IIIT Bangalore through upGrad are especially good in this domain.  Speaking about salary, in India an entry-level data scientist can cash in up to INR 6-7 lakh rupees an annum, rising steeply with the accumulation of year on year experience and skill development.  Explore our Popular Software Engineering Courses Master of Science in Computer Science from LJMU & IIITB Caltech CTME Cybersecurity Certificate Program Full Stack Development Bootcamp PG Program in Blockchain Executive PG Program in Full Stack Development View All our Courses Below Software Engineering Courses 3. Business Analytics Though used alternatively in various contexts, data science and business analytics are not the same. While business analytics and data analytics, both are the study of data, the nature of data studied varies. Data Science is the application of algorithms and mathematical formulas to study data later used in devising mechanical processes whereas business analytics is the study of business data used to make key decisions of the company.  Data science involves the study of structured and unstructured data, while business analytics studies highly structured data to bring in important changes in business decisions.  A profession in business analytics is highly technical and intellectual in nature. It involves dealing with the top rung of a company’s management and is hence, considered highly rewarding.  You can pursue a career in business analytics by obtaining a specializing in business analytics as part of your undergraduate or postgraduate degree.  Source Top companies in India, hiring business analytics professionals to reward them handsomely. With salary ranges from INR 7 Lakhs to 17 Lakhs depending on the level of experience and market conditions. Some big corporates where business changes are more frequent and radical are also known to go beyond the 17 Lakh figure in compensation.  To conclude, MBA in Business Analytics is an up and coming area of expertise that is gaining increasing traction in all sectors of the industry. The specialization shows a positive and promising outlook, and for those of you who have long been skeptical about choosing this career path, you can go ahead and start your MBA journey in Business Analytics! Featured Program For you MBA From Golden Gate University. Also read, Career options in medical 4. Blockchain Developer After the bitcoin revolution in the late 2010s, blockchain and professions associated with it gained great prominence. Blockchain is something that has enticed every young individual in the country with blockchain developing becoming a sought after profession.  To the unintended, blockchain is simply an offshoot of Data Science, where the data is organized in blocks. These blocks are then connected with each other using cryptography.  This is a very complex and new-age technology, famous for creating cryptocurrencies and other important statistical documents.  With the increasing awareness in cryptocurrencies and its trading, the demand for blockchain developers has grown exponentially. An interesting field, blockchain development requires a high level of understanding of complex computer software, mathematics, statistics, and algorithms.  Source Since this is also a tech-based profession like the ones mentioned above, to become a blockchain developer you need to possess a degree in computer science and software with an advanced specialization in blockchain and its development. These courses are offered by sophisticated universities as part of their post-graduation programs and by online platforms like upGrad.  The average salary that a blockchain developer in India can expect has a wide range. With more and more corporates using this technology to streamline their processes, a profession in this field can expect anything between INR 5 Lakh per annum to INR 50 Lakh per annum. Depending on prevailing market conditions, level of experience, and complexity of tasks performed.   Additionally, if entrepreneurship is your dream, you might also be able to follow in the footsteps of Vitalik Buterin (founder of Ethereum) and create your own cryptocurrency using this technology.  Read: Top 7 Highest Paid Science Jobs in India for Freshers & Experienced Explore our Popular Data Science Courses Executive Post Graduate Programme in Data Science from IIITB Professional Certificate Program in Data Science for Business Decision Making Master of Science in Data Science from University of Arizona Advanced Certificate Programme in Data Science from IIITB Professional Certificate Program in Data Science and Business Analytics from University of Maryland Data Science Courses 5. Software Designing If your interest lies in making innovative programs, software, and apps that make life and processes easier for people. Then this one’s for you. Similar to the professions mentioned above, software designing and development also involves advanced knowledge of computer programs and languages.  A highly creative field, software designing can enable you to let your imagination flow freely to create useful software for individuals and companies. Through this vocation can be pursued by graduates from other fields as well, a degree in science is preferred.  Software designing is very easy to study and practice. You can pursue it even while you are studying for your undergraduate degree. However, for a more substantial and profitable career, you may want to do a specialized course in the field.  Source Since the volume of software designers is very high and this profession requires a lesser amount of specialization like the others, the returns are considered average. However, software designers with an enviable portfolio and good experience can easily rake into a few lakhs a month.  Also, Check out online degree programs at upGrad. 6. Spacetech While being a doctor, engineer, biologist, pharmacist, are some undisputed career options for science students, the interest in the sciences of space is also slowly rising in young adults. Nevertheless, now with technology becoming integrated with almost every field of study, space tech is surely gaining momentum.  Space tech basically is the application of digitization and technology to create tools and machines that can be used in operations related to outer space and the solar system. Space technicians create vehicles, machines, and other tools that help scientists research outer space better.  A highly specialized field, to practice in the space tech industry you would ideally need a degree in space sciences and mechanical engineering. Though however, this is an interesting career option for individuals interested in decoding the mysteries of outer space.  Individuals practicing space tech and space sciences can earn anything in the range of a few thousand per month to a few lakhs. The scope in this field is still growing, hence making the opportunities for growth endless.  7. Geology If rocks, earth, soil, and land are your area of interest, then Geology is for you. Geologists are scientists who specialize in the study of the earth and soil. These specialists study an area and forecast any potential threats like earthquakes, volcanoes, etc. Based on this study they draw up plans for builders and construction companies to create structures.  Geology is an important but underrated and unconventional field of science. To become a geologist, one can pursue a four-year bachelor’s degree in geology along with a master or doctorate for further specialization.  As mentioned above, since it is a very underrated and unconventional field of study, the salary is not as high as the professions mentioned above. However, this is a passion-driven profession, and earning does rise as one gains more expenses. Starting salary can be in the range of INR 3.5 lakh to 5 lakh per annum.  Top Data Science Skills to Learn Top Data Science Skills to Learn 1 Data Analysis Course Inferential Statistics Courses 2 Hypothesis Testing Programs Logistic Regression Courses 3 Linear Regression Courses Linear Algebra for Analysis 8. Forensic pathologist Forensic pathologists are doctors specializing in dead bodies and their secrets. Their role is to basically help the lawmakers in finding criminals by decoding clues from a dead body. Forensic pathologists spend hours doing the post mortem of a dead body to identify the causes of death and any other clues. Interesting isn’t it? A simple MBBS with a specialization in forensics can take you here.  Forensic pathologists usually work with government agencies and are very well paid. An average forensic pathologist can make an approximate amount of up to INR 25 – 30 Lakh an annum.  Also Read: Top 10 Highest Paying Jobs in India 9. Technical writer With content slowly becoming the king for consumers, technical writing has grown more than ever. Technical writers are authors who have specialized knowledge in a field and create content and opinion pieces around that field.  The barriers to entry in this field are typically negligent. You can sign up as a writer for a specialized science-based magazine or create your own independent content through Youtube or Instagram. As regards salary, technical writers are paid for their knowledge on a per word basis. This amount can be anything from INR 5 to 10 per word. For more experienced and proficient writers, this can be even more.  10. Astrophysicist This one’s for all the astronomers, stargazers, and The Big Bang Theory fans. Astrophysics is a field of science where principles of chemistry and physics are employed to study matters in outer space.  Ring a bell? These scholars deeply study the birth and death of stars and cosmic matter and base their research on them.  These scientists usually have a doctorate degree in Astrophysics and are paid anything between INR 15- INR 50 Lakh per annum by leading corporates and research institutes in India.  Now that you know the top 10 science student jobs for you in 2023, here are a few tips to choose the best career in science for you. How to choose the best career options in Science? After completing the professional courses for science students, you may be confused about which option to choose. There are infinite careers in science, but not all of them may be the right fit for you. Here are a few things you should consider when thinking about the jobs for science students. Answer the question: “What am I passionate about?” It will be the first step toward deciding which careers in science interest you. As the saying goes, do what you love, and you will never work a day in your life. So, instead of simply looking up the top 10 science jobs, see if any of them interest you.  Research the career options that interest you. There is enough information available, so read up till you are sure that you know enough to make a decision. Seek counseling from professionals if you think that will help. Look at the prospects and growth potential for the careers you have narrowed down to. Speak to people in the field and ask them for guidance. See if they align with your aims and goals in life. And then make a well-informed choice.   Conclusion Listed above are some of the best career options for science students to pursue after their 12th grade. Based on factors like innovation, level of study and average pay, students can prioritize these as per their interests. These options are not exhaustive. There is a whole wide universe of other career options for science students that are related/ unrelated to science. These are in no way lesser or less valuable to a career in science. Thus, a student and other stakeholders associated with them should focus on their interests as the one and only thing while choosing a career stream. This will help them excel at whatever they pursue and make them step in the revolutionary and specialized courses of the future.
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by Dilip Guru

28 Sep 2023

11 Exciting MBA HR Project Ideas & Topics For Beginners [2023]
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223230
Summary: In this Article, you will learn 11 Exciting MBA HR Project Ideas & Topics For Beginners [2023] Analysis of Satisfaction Level of Employees in The Telecom Sector. A Study on The Various Employee Welfare Schemes at FMCG. Analysis of Employee Training Needs in Banking Sector Employer Branding Strategies in Struggling Companies Analysis of The Performance Appraisal & Bonus Payments HR Policies And Implementation at BPO Career Progression and Planning & The Impact on Employees in Quick Food Chains Employee Retention Strategies Role of women in Top Management Positions and its impact on company leadership. Employee Engagement Strategies in Information Technology Companies Analysis on How Executive Search Firms Find The Right Candidates for Leadership Roles? Read more to know each in detail. MBA in HR often has many projects to enhance your learning experience. These projects will allow one to apply theoretical concepts in real-life scenarios. MBA in HR often has a number of projects to enhance your overall learning experience. You will learn to apply concepts and theories you learn during the program and thus improve your overall learning. In India, there is a good scope for MBA in HR. We take a look at some of the best and unique project topics that you can select during your MBA in HR program. How to Choose an MBA HR Project Topic? Choosing the right hr project topics for mba is a crucial step in your academic journey, as it reflects your interests and demonstrates your understanding of HR concepts and practices. Here’s a comprehensive guide to help you select the perfect MBA HR project topic to make your future bright: – 1. Interest and Passion Always choose a topic in which you have a keen interest. The reason is it keeps you motivated throughout the project journey. Reflect on your career goals. What aspect of HR aligns with your aspirations? 2. Relevance to Industry Trends Research current trends in the HR field. Topics addressing contemporary challenges will appeal more to your professors and potential employers. Consider remote work management, diversity and inclusion, employee well-being, etc. 3. Scope and Feasibility Ensure the topic is neither too broad nor too narrow. It should be manageable within your project’s timeframe and resources. Assess the availability of data and resources needed for research. 4. Value and Contribution Choose a topic that adds value to HR practices or knowledge. It could propose solutions to existing problems or shed new light on HR theories. Consider how your project can contribute to the HR field as a whole. 5. Alignment with Curriculum Review your program’s curriculum and identify areas where you’ve gained substantial knowledge. A topic that complements your coursework can showcase your learning effectively. 6. Originality and Uniqueness Aim for a topic that hasn’t been extensively researched or offers a fresh perspective on a common issue. Originality will capture the attention of your professors and future employers. 7. Feasibility of Data Collection Ensure that you can access relevant data for your research. Primary data (surveys, interviews) or secondary data (industry reports, case studies) should be accessible. 8. Alignment with Personal Strengths Consider your strengths and skills. If you’re good at data analysis, choose a quantitative research topic. If communication is your strength, opt for a topic that requires qualitative research and interpretation. 9. Ethical Considerations Ensure your chosen topic respects ethical guidelines. Research involving sensitive data or human subjects must be conducted ethically and responsibly. 10. Consultation and Feedback Discuss potential topics with professors, mentors, or industry professionals. Their insights can help you refine your ideas. Feedback from others can provide valuable perspectives on the relevance and feasibility of your chosen topic. 11. Impact on Organizational Performance Consider topics directly impacting an organization’s performance, such as employee engagement, talent retention, or leadership development. 12. Cross-Functional Relevance Explore topics that intersect with other business functions, like marketing, finance, or operations. This demonstrates a holistic understanding of business dynamics. 13. Comparative Studies Compare HR practices between different industries, organizations, or countries. Comparative studies can reveal insightful best practices and areas for improvement. 14. Future-Focused Topics Anticipate future HR challenges. Topics related to automation, AI in HR, or managing a multigenerational workforce can showcase your forward-thinking approach. 15. Pilot Studies and Interventions Plan a small-scale pilot study or propose an intervention to address a specific HR issue. This hands-on approach demonstrates practical problem-solving skills. Remember, your chosen hr project sample will shape your entire project, so invest time and thought into making the right decision. A well-chosen topic makes your project engaging and enhances your knowledge and skills in the HR domain, preparing you for a successful career in the field. MBA in HR Top Project Ideas 1. Analysis of Satisfaction Level of Employees in The Telecom Sector. Telecom is a crucial sector employing lakhs of employees. Some of the top brands like Airtel, Jio & Vodafone-Idea work in this sector. This sector is one of the competitive sectors in India with cutthroat competition.  The work environments are known to be stressful and the work is tedious. A stressful and tedious work environment is common. So what is the satisfaction level of employees in this sector? You can also check out our free courses offered by upGrad under IT technology. The subtopics in the project could entail the impact of globalisation in the telecom sector. And with the advent of competitors in the market, each company tries is sitting at an edge. This is directly proportional to the stress on the workforce. As they are the wheels of the company. Also, another sub-topic could be how the presence of competitors is contributing to the attrition rate of the companies, employees have more options to choose from and would be naturally choosing that company that is employee-centric.  This is one of the hot HR related project topics. Our Learners also read: HR courses online free! 2. A Study on The Various Employee Welfare Schemes at FMCG. India has many premium & well-known brands in the fast-moving consumer goods sector. They employ lakhs of people with a lot of employee-centric welfare schemes. How have these schemes helped them retain employees for long periods with a very low attrition rate? How do welfare schemes contribute to retaining employees contributing to the low attrition rate? This is also a very relevant HR project for MBA.  The subtopics of research in this project could be  A comparison between the FMCG companies and the other companies.  A comparative case study of the difference between the policies of the FMCG or any other two big companies. Anonymous testimonials of the employees of these two respective sets of companies mention how the welfare schemes impact their lifestyle. Differentiator factors contribute to low attrition and high attrition rate. 3. Analysis of Employee Training Needs in Banking Sector Banking is constantly changing in India every year and people in the bank are more consumer-facing and have to deal with millions of consumers many of whom have little or limited knowledge of banking services. Banking is an ever-evolving sector in India, banking professionals are consumer-centric. Training remains constant for employees to service the needs of the customers. Also, Check out our Advanced Certification in HRM from LIBA This also means all the employees need to be trained at regular intervals to service the needs of all these customers. What would be the employee training needs in banks? The subtopics for this HR project could be- Behavioral segmentation of the types of customers depending upon the geography.  Common problem areas the customers come up with and ways to handle those. How to deal with tough customers? Do’s and Don’t to enhance customer satisfaction Read: Check out the Scope of MBA for IT professionals 4. Employer Branding Strategies in Struggling Companies Employer branding helps to position the brand as the number one place to work among students and potential employees. How will you convince people to join struggling companies using various employer branding strategies? Employer branding helps position the brand as a very good workplace. This creates a reputation among students and job seekers. This is one of the strong MBA HR project topics. The sub-topics could include the following- How to create USP for a company to create that into a brand. How and why welfare schemes should be communicated and branded. How to utlise networking channels through LinkedIn. How to make it look real by putting real employees as the brand ambassador. Check Advanced Certification in Digital Marketing from MICA 5. Analysis of The Performance Appraisal & Bonus Payments  Is the appraisal system structured to reward the best performers in a fair manner or there are gaps? Does the company distribute bonuses fairly among its workforce during good business years? This was among the good HR topics for research project 2021 and it is relevant today as well. The sub-topics could include- Case study of two companies- as to how they approach appraisals, what are their KRA management strategies. Case Study on how the employees of these two sets of companies perceive the appraisal. If they are satisfied, feel that it is fair, etc. How does appraisal impact the attrition rate of companies? Commonly used strategies for appraisal. Learn online MBA courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. 6. HR Policies And Implementation at BPO BPO is a very common concept in India where one company outsources its business processes to another company which helps it operate the business successfully. To operate better, one business outsources its business to another company. Employees work in shifts to match diverse timelines and business processes. What are the HR Policies applicable at BPO and how are they different from other companies? How are these HR policies implemented? These are pertinent questions that need to be asked. This makes for a good HR project topic. The subtopics could be: Job satisfaction among BPO employees. Factors contributing to the fear of losing a job. Attrition Rate and factors causing it. Read: Career in marketing and its scope in the US market. 7. Career Progression and Planning & The Impact on Employees in Quick Food Chains  Career Progression is an important motivator for employees to work hard and increase their productivity. Career progression is a big motivation behind increased productivity among employees. Career progression often means better pay, better job role, and more respect. How is employee-centric career progression and planning done in the fast-food chain industry?  The sub-topics could include- Impact of employees on food delivery duration. How global companies are competing with the national companies in the food delivery chain. Why do employees choose to join, attrite, or stay in the company? Impact of food delivery employees in growing a company. The job satisfaction rate for food delivery employees. Career Progression scenario of the food delivery employees. This is one of the good MBA HR project topics. Our learners also read: MBA job opportunities! 8. Employee Retention Strategies Tata Group is one of the biggest employers in India employing lakhs of people. Tata group is known to have the lowest attrition rate and employees retention strategies have been very successful. Low attrition and successful employee retention strategies are the core of the Tata Group. Besides, Tata Group has many employee benefit programs that have motivated employees. How have these strategies been implemented and what has made them so successful? This is one of the good HR related project topics. Also, Check out online degree programs at upGrad. 9. Role of women in Top Management Positions and its impact on company leadership. The year 2019-2020 has seen a number of women being elevated to top roles within top organizations. As this positive trend continues, some industries still see fewer women at the top. What is the role of women and what impact has it had on the leadership and management at these companies? What kind of role have women played and what impact has it had on the leadership and management at these companies? The sub-topics could include- The role of women in the top management. Impact the women leader brings to a company.  Case studies between two sets of companies one where the CEO is a female and the other where the CEO is a male. Comparison between quarter numbers for a female and a male CEO. What are the contributing factors behind the gender gap in top management positions? Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 10. Employee Engagement Strategies in Information Technology Companies Employee engagement plays a big role in employee satisfaction. It keeps them happy and solves their grievances and engagement. Information technology companies require long working hours with quality work. What type of employee engagement strategies would work here? The sub-topics could include- Contributing factor behind late woring hours. Contrbutiingfactors behind attritionrate. Reasons why long-tenured employees stayed. Comparative case study between two set of IT companies  A comparative case study can include, employee welfare, grievance, leave, appraisal, etc. polices. Check out the scope and career options in HR in the USA. 11. Analysis on How Executive Search Firms Find The Right Candidates for Leadership Roles? Lots of companies generally outsource hiring for leadership roles to executive search firms. These search firms excel at finding the right candidates for leadership roles. How do they manage to do this? What are the methods that they follow? The sub-topics can include- Legacy of leadership roles. Contributing factors behind the choosing any candidate for leadership positions Commonalities of atleast five recent leaders in the firm. MBA Programs in India An MBA enhances the brand value of a professional increasing its marketability. It affects the quality and quantity of job opportunities. Lockdown has made many reputed institutions offer their MBA programs online. There are exciting career options after MBA in HR. The projects we discussed, makes for good HR projects for MBA. You have the opportunity to choose from the MBA programs offered by top business schools. upGrad, India’s one of the top and trusted higher online learning can help you achieve your aim. It can help you apply for an  MBA from Liverpool Business School offering to choose from the six specialisations such as marketing, HR, and many more. Industry and Capstone projects will help you to apply learned concepts in a practical real-life scenarios. It definitely adds value to your learning experience but also industry-relevant learning gives you an edge such as practical application of marketing concepts that various brands have used. upGrad also offers individual mentoring sessions with industry leaders from various domains. You will get 360-degree career support and placement assistance throughout the MBA program. The assistance will help you to apply for a job with some of the top brands.  upGrad industry experts will mentor and guide you to build your personal brand. They will also review your resume and LinkedIn which will help you in applying for many marketing and business roles across brands. If you are a working professional or a student, you can do an MBA in HR while being at your place and at your own pace. At upGrad, we aim to move you up in your career with specializations from top universities. You get to learn from the faculty of  Liverpool Business School and industry experts and get hands-on knowledge in HR specialization.  With upGrad, you get to learn from the best faculty and experienced industry experts. Earn a global MBA in HR without quitting your job. You will be trained in the discipline with one-on-one interaction with the faculty and industry experts from top colleges.
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by Dilip Guru

24 Sep 2023

Marketing Executive Salary in India in 2023 [Average to Highest]
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Marketing is a thriving field with tons of career opportunities for aspirants. The best part about choosing a marketing career is that you can enter almost any industrial sector and make big bucks! If you plan to become a marketing executive and wish to find out about the responsibilities and average marketing executive salary in India, keep scrolling down to find out all the relevant answers to your questions.  What Does a Marketing Executive Do?  A marketing executive is responsible for performing several duties depending upon the specific needs of the organisation. They are responsible for leading, planning, supervising, and checking up on the circulation of promotional merchandise. Their role requires them to travel because it often requires marketing executives to attend trade shows to search for products, network, and meet new clients.   Marketing executives are also responsible for attending meetings to discuss new marketing ideas, projects, etc. These professionals are also very likely to be involved in testing campaigns. This is why they need to possess fluency to work with computer software to monitor the results and assess the clients’ interest. Professionals need to keep themselves up to date with the needs of their target market and clients. It also required them to possess good social skills, as a key responsibility of their job is to meet with many different clients, establish and maintain good relationships with them.  What is the Average Marketing Executive Salary in India?  The average Average Marketing Executive Salary in India is INR 2.91 lakhs per annum. A beginning Marketing Executive career with less than 1 year of experience can earn an average total compensation (include tips, bonus, and overtime pay) of ₹242,049. A Marketing Executive with 1-4 years of experience can easily earn an average total compensation of ₹280,521.   A Marketing Executive with 5-9 years of experience can earn around an average total compensation of ₹350,163. A professional with 10-19 years of experience as a marketing executive can easily earn an average total compensation of ₹385,735. A well-established career with experience of 20 years and higher can easily earn an average total compensation of ₹398,388. Related career paths for a marketing executive in India 1. Marketing Manager The marketing manager supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products. Marketing managers are assigned to represent a single product, a product line, a brand, or the entire company. The market manager incorporates a wide variety of input from creative research, advertising, and sales teams. A marketing manager is responsible for overseeing marketing campaigns.  A marketing campaign also requires market research to determine the several products that may appeal to various demographic groups. One of the key skills a marketing manager must possess is organisation skills. Even minor changes on an existing marketing campaign require a hefty amount of coordination and timing management.  To become a marketing manager, one must hold a marketing degree from a university, with management disciplines and postgraduate work favoured.  Individuals who have just begun a Marketing Manager career and have less than 1-years of experience can earn an average total compensation (include tips, bonus, and overtime pay) of ₹413,844. Individuals with an early Marketing Manager career with about 1-4 years of experience can easily earn an average total compensation of ₹508,364. A Marketing Manager with 5-9 years of experience can earn an average total salary of ₹734,557. A marketing manager with a good amount of experience of 10-19 years can easily earn an average total compensation of ₹956,988. Individuals in their highly established career and 20 years and higher working experience can earn a high average total compensation of ₹869,406. 2. Business Development Manager Business development managers responsibilities include managing the expectations and creating business solutions for the organisations. They develop efficient business plans to generate more revenue, increase brand loyalty, and improve customer satisfaction. Their key responsibilities include brainstorming alongside the business development team(s) to define the project and its scope, review the requirements, and approve the finalised timeframes. Their job requires them to work alongside other company managers to oversee the progress of business development.  Business development managers must have strong leadership skills so they can motivate and lift the morale of staff members, and they should be creative as it requires them to come up with innovative solutions to complicated and minor development problems on a daily basis. Their primary duties include managing client accounts and executing sales objectives.  To become a business development manager, one needs to hold a bachelor’s degree in business management, administration, or a related field. They also need to have previous years of work experience in a business development managing capacity that can help them find a job.  A business development manager who has just begin their career with less than 1 year of experience can earn somewhere around an average total compensation (includes tips, bonus, and overtime pay) of ₹345,974. A business development manager with about 1-4 years of experience can earn an average total compensation of ₹456,828. A career with 5-9 years of experience as a business development manager can easily earn an average total compensation of ₹699,193. A business development manager having 10-19 years of experience can expect to earn an average total salary of ₹990,261. A late business development manager career with an experience of 20 years and higher can earn an average total compensation of ₹1,190,989. 3. Assistant Marketing Manager  The assistant marketing manager works alongside supervising marketing manager for ensuring that the marketing techniques being used by the company are effective and can provide the desired results for the company in areas such as sales.  An assistant marketing manager’s primary duties tend to vary on the basis of the company’s expertise or speciality. For instance, local companies may have local marketing campaigns, and larger corporations may have professionals directing marketing for an entire region or country. Marketing managers tend to delegate several tasks to the assistant marketing manager. These tasks may include gathering information about customers, conduction of focus groups regarding advertisements or products, or/and designing advertisements. Assistant marketing managers are also responsible for developing new strategies and plans of action for marketing new products or revamping the old marketing plans. To become an assistant marketing manager, one needs to have a bachelor’s degree in marketing or a related field, and having previous working experience in this field can be a factor of employment that is required by potential employers.  An assistant marketing manager with less than one year of experience can earn somewhere around an average total compensation (includes tips, bonus, and overtime pay) of ₹424,227. An assistant marketing manager with about 1-4 years of experience can earn an average total compensation of ₹538,842. An assistant marketing manager with 5-9 years of experience can earn an average total compensation of ₹713,748. An assistant marketing manager who has been working for 10-19 years can earn an average total compensation of ₹756,502. Assistant marketing managers with 20 years and higher experience of working in this field can earn an average total compensation of ₹630,000.  Factors that Affect Marketing Managers Salaries Several factors can affect a marketing executive’s salary in India, to name a few, the professional’s experience in this field, the employer, the location of work and finally, the skills the professional has. Experience The amount of working experience a marketing executive has will affect their salary the most. New and inexperienced professionals in this industry can earn around 17% less than the average, whereas extremely experienced professionals in this field can earn around 37% more than the average. Location The location of your employment can greatly impact income. A marketing executive Employees in Bangalore earn an average of 23.6% more than the national average. Marketing executives can also find a 7.0% higher than average salaries in Mumbai, Maharashtra and Pune, and Maharashtra overall has 1.8% higher than the national average salary.  The lowest salaries for marketing executives can be found in Kolkata, West Bengal, with 17.8% less than the national average. Hyderabad and Andhra Pradesh offer 12.1% less than the national average, and New Delhi offers 5.5% lesser than the national average salary. Employer The organisation that has employed you can also affect your salary as a marketing executive in India.  Some companies Like Eli Research and Alkem provide high salaries to marketing executives. Eli Research provides their average pay as ₹422,000. Lupin Limited and Alkem provide around ₹376,000 and ₹280,000, respectively.  HDFC Bank Pvt Ltd pays marketing executives the lowest salary at around ₹142,657. Maruti Suzuki and Om Logistics also pay on the lower end of the scale, ₹204,878 and ₹220,000, respectively. Skills Unique skills can affect your salary. Some of the most prominent skills that can affect your salary for the better are: Oral / Verbal Communication Client Interaction Vendor Management Content Management Business Development Copywriting Technical Sales Lead Generation Web Content Management Market Analysis How to Earn the Top Marketing Executive Salary in India? The best way to bag a high-paying job role in marketing is to polish your skills and experience as a marketing executive, and the best way to do that is by enrolling yourself in online courses. One of the courses offered by upGrad is the Executive Program in Digital Branding & Advertising. This course provides you MICA alumni status, the curriculum consists of 14 projects and case studies and 1 group project, and 10 live sessions with experts and highly knowledgeable instructors like Bedabrata Bagchi ( Brand Marketer, BookMyShow), Vaishalli Kaim (Brand Marketing, Amazon), and many more. You will learn the latest technologies used by brand managers to build strategies and how new-age advertisers are buying and planning media. You will also learn branding fundamentals, online advertising, in house branding team, online advertising, rebranding, international branding, creating effective advertisements, outsourcing, measuring advertising efforts, and so much more. Education and Skills Needed to Become a Marketing Executive Having the appropriate training and skill set is essential to succeeding as a marketing executive in India. A bachelor’s degree in marketing, business, communications, or a closely related discipline is typically required for marketing executives. The extensive training that an MBA offers in subjects like marketing strategy, market research, branding, and data analytics makes it another well-liked choice. In terms of skills, excellent communication abilities are a must, both written and verbal. Marketing executives need to be able to write compelling copy, deliver presentations, and collaborate cross-functionally. Strong analytical skills are also important to interpret market research and data to inform decision-making. Knowledge of digital marketing and social media platforms is a huge plus. Other beneficial skills include creativity, project management abilities, leadership, and a customer-focused mindset. Beyond formal education, real-world marketing experience such as internships also helps prepare candidates for success as marketing executives. Another crucial trait is the willingness to keep learning and stay current with the newest marketing trends and technologies. The potential of professionals as marketing executives can be fully realised with the correct combination of education, experience, and abilities. Work Environment and Lifestyle of a Marketing Executive The work environment and lifestyle of a marketing executive in India can be fast-paced, dynamic, and demanding. Marketing executives often work full-time and may need to work beyond traditional business hours, especially leading up to key campaigns and product launches. The role requires professionals to be flexible, work well under pressure, and manage fluctuating workloads. In terms of work settings, marketing executives are often based in office environments. However, attending meetings with clients or partners may require local and national travel. Most marketing executives work on computers daily, using programs like Excel, PowerPoint, and content management systems. Strong technical skills are a must. Work-life balance as a marketing executive can be challenging. Meeting deadlines and managing competing priorities is par for the course. During intensive projects, working evenings and weekends is common. That said, some companies allow for flexible schedules or remote work arrangements to help provide better balance. For individuals who thrive in fast-paced environments, have effective time management skills, and are passionate about marketing, the hectic schedule and variable lifestyle of a marketing executive may be satisfying. However, these demands make it crucial for marketing executives to consciously prioritize self-care like vacation time, healthy habits, and proper rest outside of work. Paying attention to lifestyle and work-life balance will allow marketing executives to succeed over the long term. Conclusion The scope of marketing in India is ever-expanding as it is an integral part of all industries. So, if you’re speculating about entering the marketing domain, now’s the time! The key to becoming a marketing executive and establish a successful career in this field is to start your learning journey in the right way. Professional courses are the best entry pathway to marketing since you gain the requisite industry skills and knowledge through a well-structured approach. upGrad is an online higher education platform providing industry-relevant programs in collaboration with world-class faculty. It creates a good learning experience anywhere and everywhere through online programs. upGrad offers the students an online MBA in Marketing Degree from Liverpool Business School and Deakin Business School. Along with these, upGrad offers MBA programs with a specialization in Finance, Operations, Strategy & Leadership, and Executive. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
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by Dilip Guru

17 Sep 2023

Career Options After MBA in Marketing: Highest Paying Management Jobs
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Summary: In this article, you will learn more about career options after MBA in Marketing. Brand Manager Sales Manager Market Research Analyst Digital Marketing Specialists (SEO, PPC, Social Media, Content Writing) Business Development Manager Public Relations Manager Customer Relationship Management Personnel Marketing Information Personnel Read more to know each in detail. Introduction MBA or Master of Business Administration is a highly valued degree worldwide to develop business skills and leadership qualities. An MBA course allows the students to learn, adapt, and lead diverse business environments globally. They get a better insight into the practical skills and theoretical knowledge to lead to the industry’s economic growth, and hence, the country.  Specialization in MBA is available in Marketing, Human Resources, Operations, Information Technology, Finance, Management, Health care management, and many more. With the growing OTT platforms like Amazon Prime Video, Netflix, Disney+ Hotstar, Voot, Sony Liv, MX Player, Zee5, ALT Balaji, Eros Now, and Arre have expanded their network in our country after attracting a large population. With the ongoing advancement and development of Artificial Intelligence (AI) technology, MBA marketing graduates can have a promising career. These graduates can become data journalists, technical content writers, or work with professionals to develop new software.  Read: Check out the Scope of MBA for IT industry MBA in Marketing An MBA in Marketing involves marketing a product of any company, whether hardware or software, or consumable product to a wide variety of domestic or international populations. Confident personnel with good communication and marketing skills act as an asset to the company. With the proper knowledge of the market and target customers, they can sell any product to any customer. Some of the key components of an MBA in Marketing are: – Core business foundation Digital Marketing Marketing core Strategic marketing Integrated Marketing Communications (IMC) Consumer Insights Marketing Analytics Global Marketing Why choose MBA Marketing? In today’s dynamic business landscape, pursuing higher education has become vital to professional growth and career advancement. Among the options available, the Master of Business Administration (MBA) remains a popular choice for individuals seeking to bolster their skills and knowledge in various business disciplines. One such specialization within the MBA realm is marketing, which is pivotal in shaping brand perception, customer engagement, and organizational success. This article delves into why choosing an MBA in marketing can be a transformative decision for your career. Comprehensive Skill Development An MBA in marketing offers a comprehensive curriculum designed to equip students with diverse skills essential for success in the contemporary business world. The program encompasses various topics, from strategic planning and market analysis to consumer behavior and digital marketing techniques. This holistic skill development ensures that graduates are well-prepared to tackle the multifaceted challenges of the marketing industry. Strategic Decision-Making Marketing is not just about promoting products or services; it involves strategic decision-making that can significantly impact an organization’s bottom line. An MBA in marketing gives students the knowledge and analytical tools to make informed decisions based on market trends, consumer insights, and competitive dynamics. This strategic insight is highly valued by employers seeking professionals who can meaningfully contribute to their company’s growth. Adapting to the Digital Era The digital revolution has fundamentally transformed how businesses operate and market their offerings. An MBA in marketing strongly emphasizes digital marketing strategies, social media engagement, and online consumer behavior. By gaining expertise in these areas, graduates are well-equipped to navigate the complexities of the digital landscape and create impactful marketing campaigns that resonate with tech-savvy audiences. Creativity and Innovation Marketing thrives on creativity and innovation. An MBA program fosters an environment that encourages students to think outside the box, devise unique strategies, and develop compelling narratives that capture consumers’ attention. Whether crafting a memorable brand story or conceptualizing a viral marketing campaign, the program nurtures the creative spirit essential for success in marketing. Global Perspective In today’s hooked world almost every business is operating on a global scale. An MBA in marketing exposes students to global markets, diverse consumer behaviors, and to many more things. This global perspective enables graduates to create marketing campaigns that resonate with audiences across borders and cultures, facilitating effective market penetration and expansion strategies. Networking Opportunities An MBA program, including marketing, offers numerous opportunities for networking and collaboration. Students interact with peers, faculty, industry experts, and alums, creating a rich environment for learning, sharing ideas, and forming valuable professional connections. These connections can open doors to internships, job opportunities, and partnerships that greatly enhance one’s career trajectory. Higher Earning Potential Pursuing an MBA in marketing can lead to a significant boost in earning potential. Graduates with a unique blend of business acumen and marketing expertise become attractive candidates for leadership roles with higher salaries and increased responsibilities. The investment made in pursuing an MBA is often rewarded by career advancement and greater financial stability. Our learners also read: Career after MBA! Career Options After MBA in Marketing After completing an MBA in marketing, students have numerous career options available to them according to their field of interest and those providing them with a good salary. MBA in marketing job opportunities right now are experiencing extensive popularity in the industry. Since marketing is trending, most employers are looking for an MBA graduate to expand and enhance their businesses, so getting one at the right time is sure to bring you exceptional career opportunities in marketing It is expected from an MBA graduate to be research-oriented. It has developed management skills, a problem-solving attitude, business acumen, and goal-oriented behavior to work under pressure. Marketing management professionals can find below-mentioned jobs in advertising agencies, marketing companies, FMCG sector like Accenture, Amazon, Apple, Bain & Company, The Boston Consulting Group, Capgemini, Citigroup, Deloitte, Facebook, Goldman Sachs, IndusInd Bank, India Infoline, JP Morgan, McKinsey, Microsoft, Morgan Stanley, Walt Disney, etc.  Must Read: MBA Salary in India Salary Package  An MBA degree provides the students with a highly recognizable job profile and a good salary. The average salary of recently graduated MBA students ranges from 4-6 Lakhs per annum. The annual salary of MBA graduates (freshers) from top B-schools in our country is 3-15 LPA. Experience, skills, and time lead to success in management. With good knowledge and managerial skills, they can get a salary ranging from 15-40 LPA. Many job options are available to students after graduating with MBA for marketing are: Marketing Manager Brand Manager Asset Manager Corporate Sales Media Planner Media strategist Media Manager Product Manager Head of Digital Marketing Online Marketing Retailing Management Customer Relationship Management Analytical Marketing Competitive Marketing Advertising Management TV producer Audio/Video Editor Corporate Communications Head Digital Media Analyst Channel Head The following are the most popular career options for MBA graduates in marketing, which provide them with high-profile jobs and a good salary. Brand Manager Brand Managers are the most creative and dynamic marketing officials. It is the responsibility of the Brand Manager to promote a brand to a mass audience. They need to believe in the product before selling it. Brand Managers must create a positive of the product in the eyes of the customers. Reputed companies usually hire Brand Managers who have graduated from top B-schools. Their job profile includes making long-term strategies, interpreting the market, and promoting, and advertisement of the product. They need to work with advertising managers, sales managers, and CRM managers. With the help of innovative advertising skills, promotion, and relationships with customers, Brand Managers can enhance their brand value. If you often ask yourself, “after MBA marketing which course is best?” and want a more in-depth knowledge of Brand Management, then an Advanced Certificate or a PG Diploma in Brand Management and Communication is the best course after MBA marketing to pursue. It will help you learn about the field and give you an extra edge when applying for jobs in it. Salary Initially, Brand Managers get a salary package of 6-8 LPA. With the experience and adequate skills, they can get a salary ranging from 10-12 LPA. Read: Career in marketing and marketing scope in the US market. Sales Manager Sales are one of the oldest marketing techniques to sell and promote any product. A sales manager’s work profile involves achieving the set target to sell the product, gain a bonus, work on a high-paced schedule, and get incentives. The sales manager must be presentable and have excellent communication skills. They must look after their team and must be high spirited and have good managerial skills. Sales managers are responsible for appointing distributors, building sales plans, analyzing data, studying the competitors, setting targets & goals for the team, and setting salary goals. They have to maintain a healthy relation with stakeholders in sales and distribution channels. Customers must be provided with discounts, samples, gifts; exchange offers to influence the consumers in choosing their products. Companies require sales managers with innovative promotional skills. A sales manager is one of the best MBA marketing jobs that an MBA graduate can try out.  Salary Sales Managers get a starting package of 5-7 lakhs per annum. With experience and skills, they get a salary package ranging from 8-9 lakhs per annum. Read: Best Online MBA Courses in India Market Research Analyst Market Research Analyst gathers all the market-related data, market trends, and targets a specific audience. This leads to the success of the marketing team as well as the sales team of the organization. Analysts must resolve the particular problems related to the market. All the startups, consulting companies, and multinational companies like Amazon, Flipkart, Nielsen hire market research analysts from top business schools to get a better insight into the customers. Those MBAs in marketing graduates looking for a career in market research have to analyze the consumers’ choices and priorities and thus help their company decide the way to advertise, pack and sell their product so that it reaches a diverse group of customers. It is the responsibility of the Market Research Analyst to design surveys, develop unique research methodologies to gather information, planning, and building marketing strategies. This is a highly responsible work profile that shapes how the organization targets and communicates with its consumers. Market Research Analyst informs the manager regarding the requirements of the consumer, competitors, and relevant marketing problems. Post Graduate Certificate in Market Research and Data Analytics is one of the best job oriented courses after MBA marketing that you can pursue to master further the skills required for the job. It will not only add extra credit but also help you prepare for the job of your dream. Salary Market Research Analysts receive a starting salary package of 6-8 lakhs per annum, which can turn into 15-20 lakhs per annum with experience. You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology. All of these courses have top-notch learning resources, weekly live lectures, industry assignments, and a certificate of course completion – all free of cost! Digital Marketing With technological advances, digitization has become an integral part of everyone’s life. Digital marketing helps in reaching a broad audience on a very little expenditure. This involves different techniques than traditional marketing skills. It is more flexible and explores the creativity of the digital marketing expert. Digital marketing techniques must be catchy and captive to attract more customers. Companies like HUL, Nestle, ABGLP, E-learning sites hire MBA graduates from reputed colleges in the country with knowledge of recent technologies. This comprises tasks like SEO (Search Engine Optimization), Pay Per Click (PPC), Social media marketing, web content writing, marketing automation, which works for B2B and B2C. In the digital marketing field, students can opt for various areas like: 1. SEO (Search Engine Optimisation) Manager 2. PPC (Pay Per Click) Expert 3. Social media manager 4. Content writer If you are asking yourself, “after MBA marketing which course is best?” then a PG Diploma in Digital Marketing is the best course after MBA Marketing that you can check out if you want to pursue a career in Digital Marketing. Since it is a skill-oriented course, it will not only give you extra credits but can also help you to broaden your horizon and land a job in this field. Salary The salary package of a digital marketing manager ranges between 5-7 lakh per annum. With the experience of many years and developing skills, packages can reach up to 12-14 lakhs per annum. Get best MBA certifications from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Business Development Manager Business development managers have a very creative role in the companies where they work. Their job profile includes creating new business opportunities, meeting the existing targets, and accepting new challenges arising while getting new prospects. Their primary role is to sell as many products as they can in a specified amount of time.  Many organizations like Google, Facebook, Byju’s, Unacademy, Udemy, WhiteHr Jr., look forward to good business development managers. Their responsibility is to lead to business growth & development, developing relationships with clients, suppliers, partners, and customers. They must be good at making strategies, setting objectives to develop and improve the business. Business development managers must make sufficient plans to execute operational changes. If you are looking for MBA marketing jobs, then Business development managers are the most creative job an MBA graduate can check out. Salary Business development managers have an initial annual salary package of 6-8 lakhs per annum, which further increases to 10-12 lakh with experience, time, and skills development. Public Relations Manager The PR Manager must coordinate with all the activities related to the public relations of the organization. They have to work along with the teams of other departments as well. It is their responsibility to develop a marketing communications plan and media relations strategy. A PR Manager must create the right corporate image of the organization in front of the stakeholders. If you are looking for job oriented courses after MBA marketing, then a PG Diploma in Public Relation and Advertising will help you to get practical knowledge about the subject and further master you in the field of practice. Salary PR managers have an initial salary package of 4-5 lakhs per annum. After having experience of 5-9 years, the package increases to 7-9 lakhs per annum. Customer Relationship Management Personnel It is the responsibility of the CR Manager to manage detailed information of the individual customers. CR managers must analyze detailed information about essential customers. This information helps them to understand the preferences, choices, and expectations of the customers. Salary Customer Relationship Managers usually have an annual salary package of 4-6 lakhs per annum. Also Read: How to do Global MBA in India? Marketing Information Personnel Marketing Information Personnel works for the organizations maintaining Marketing Information Systems (MIS), and they gather, sort, evaluate, and distribute accurate information to marketing decision-makers. This personnel must possess knowledge regarding the Internal Records of the Organisation, Marketing Intelligence System, Marketing Research, and Marketing Decision Support System. Read: MBA vs Masters: Which One Should You Choose Conclusion With the evolving career options, the marketing and media sector appears as a prominent career option for them. Since marketing trends are always advancing, MBA in marketing job opportunities is also on the rise, and MBA graduates are in demand. There are innumerable career opportunities in marketing other than the careers mentioned above, marketing graduates can opt for career options like logistic managers, sales managers, after-sales-services managers, and social media marketing managers. With the increasing advancement in technology and digitization, careers in media are a frequent choice of young graduates.  upGrad is an online higher education platform providing industry-relevant programs in collaboration with world-class faculty. It creates a good learning experience anywhere and everywhere by online programs. upGrad offers the students an online MBA in marketing degree from Liverpool Business School and Deakin Business School. Along with these, upGrad offers MBA programs with a specialization in Finance, Operations, Strategy & Leadership, and Executive. 
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by Dilip Guru

14 Sep 2023

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2023
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Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview. Worry not! To help you boost your confidence and preparing you well to nail your interview, I have personally crafted this Social Media Marketing Interview Question and Answers Guide to help you understand the real-intend of Social media marketing interview questions. If you want to learn gain expertise on social media and digital marketing, check out our digital marketing programs. Bookmark this article if needed and let’s get started. Social Media Marketing Interview Questions and Answers 2023 Let’s segregate the article into three sections: Basic Level Social Media Marketing Interview Questions Advanced Level Social Media Marketing Interview Questions Personalized Social Media Marketing Interview Questions Basic Level Social Media Marketing Interview Questions A list of relevant social media questions asked during an interview will set the foundation for a lucrative career. Some of the standout social media interview questions are: Q1. What is Social Media Marketing? Ans: Social media marketing is a process of attaining attention, build your brand, increase website traffic and sales through social media websites. Brands and individuals simply achieve this by publishing engaging content on their social media channels, engaging with their followers, and running social media campaigns. There are thousands of social media websites are available as we speak. Most important social media channels based on user base are Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. The five pillars of social media marketing are Strategy Planning and publishing Engagement Analytics Advertising Q2. What are all the social media platforms I should use for my business? Ans: The answer to this social media marketing interview question is totally dependent on the type of the company you are interviewing for. Whether if it’s an eCommerce, Local, B2C or B2B company. So, before attending the interview, prepare yourself for the answer. Q3. What is the impact of social media on marketing? Ans: First of all, the consumption of social media is so high and people use multiple social media platforms in a given day. So, it is important for brands to use social media marketing as one of their primary marketing strategy to reach their targeted customers, converting them into users, keep existing customers brand loyal, solve their problems with the product, answer their queries, and more. Image Source That’s one of the reason, social media marketing is one of the areas where companies are investing now. Social media reaches and connects with targeted audiences which were never possible before. Also, social media increases social traffic to your website. It plays a part in improving your SEO ranking, brand authority, helps you understand the behaviour of your customers, builds relationship with them, improves sales and leads, make you an authority in your market, and if you want one more reason, your competitors are already spending a good amount of money trying to be the market leader. Q4. Why social media is so popular? Ans: Social media is so popular because there are multiple reasons people around the world use social media. Primary reasons are: It gives the possibility to stay connected with friends and family. It gives the opportunity to find and connect with new people. Social networking sites are free, and they implement various algorithms to find the type of content users might like and display similar type of content on their feed section. People use social media sites like Twitter to stay updated & connect with the brands they like. People use sites like LinkedIn for professional networking. Looking at beautiful visuals from people all over the place, share their photos with the help of sites like Instagram To learn new things, to kill time with the help of video entertainment. According to GlobalWebIndex, 54% of social browsers use social media to research products. Q5. List down some of the popular social media tools. Ans: Following are the top social media tools to use: Social Clout: Social clout is a social media analytics tool which helps advertisers to track engagement and ROI. OptinMonster: OptinMonster lets the advertiser engage with visitors at the perfect moment. Audiense: Audiense is a social tool let’s you find new target audiences and categorize them. Tweepi: Tweepi helps you find relevant users interested in the topic of yours. You can engage with the users, following them and eventually make them follow you. Socedo: Socedo finds people who come under your buyer persona radius. After you find your audience, you can segregate them into multiple divisions, so you can promote content accordingly. Socialbakers: Socialbakers is a set of tools to help you make decisions based on your followers. It lets you measure the performances against your social competitors. ZeroFOX: ZeroFOX is a tool that helps companies to be safe against hackers. Followerwonk: Followerwork helps you optimize your audience. It recommends you the people to follow. CrowdBooster: This tool gets real-time data. You can then make reports with your KPI. upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   Q6. How can LinkedIn be used for marketing? Ans: LinkedIn is one top social media platform to promote oneself or business. It has 310 Monthly Active Users as of now. First of all, the business account needs to be optimized for search. Publishing engaging content on company page regularly can increase the followers. Rich content has proved themselves to be pretty useful and will be helpful in increasing the engagement rate. Periodically sponsoring your posts will give regular hikes which the page needs. We can use LinkedIn analytics to regularly monitor your performance and improve your strategy.LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. Q7. How will you boost Tweets or Twitter posts? Ans: To best practices to boost tweets are: Find out the best time to post on Twitter Reach out to influencers and connect with them. Try to engage in a cross-promotional activity. We can use twitter paid ads to quickly reach out to our targeted audiences. Use hashtags properly. Not too much but the right ones to get more reach. Schedule your tweets and use calendar to organize everything. Use images, links, GIFs to increase retweets. Use twitter polls to let users engage with your content. Creatively participate in twitter chats to increase your brand awareness. Share good content from across the web to increase follower count. Use video in the post to improve the reach and engagement rate. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Q8. How social media can benefit a business? Ans: Social media helps business by building awareness of the business and their products. Social media can be used for customer engagement as customers can communicate directly with brands. Social media organic posts don’t cost anything so even smaller companies can afford them. And, social media paid campaigns are relatively cheaper than many other online campaigns. Social media reaches all demographics. According to MarketingSherpa, Online adults aged 18-34 are most likely follow a brand via social networking (95%) Social media users are active and sharing among their friends and family can help you reach more audience. Regularly engaging with your brand, makes you loyal thus it increases brand loyalty and value. Social media humanizes your brand. Apart from all these, it also increases your website traffic, generate leads, boosting sales, helps you reach influencers and improve your visibility, helps you promoting your content, helps you tackle negative comments about your brand, a medium to understand more about the sentiment of your customers, and helps you keep an eye of your competitors. Also Read: Must Read SEO Interview Questions & Answers Q9. How do you measure social media success? Ans: Option 1 Social media success depends on the goal of the campaign. If you would like to get conversion, it is the number of online leads, online purchase, content downloads, registrations for webinars, ebook downloads the campaign got. If you would like to get engagement, it is about how many people comment, like, share the posts. If you would like to get awareness, number of reach of the post is the primary metric. If you would like to get traffic to your website, how many clicks you get to the website is the success factor. Option 2: The following are the metrics we can track to understand the success of the campaign Follower growth Likes and reaction to the posts Track Mentions Reach of your posts Comments and replies to the posts Sharing numbers of the posts Social traffic to the website Q10. What are best practices on Twitter? Ans: Following are some of the best practices on Twitter Don’t keep the tweets too lengthy that users won’t even read. Tweets are supposed to be crisp and hitting. Don’t use too may hashtags. Stick to maximum 2. With the help of Analytics, find what kind of tweets work and improve your strategy. Twitter advanced search can help you manage your marketing activities. With the help of twitter tools, schedule and plan your tweets. Use multimedia to create more engagement. Find the right time and day to post. Engage with your audience. Measure results and make decisions based on your experiments. Search and add valuable followers. Optimize your Twitter profile. Use Twitter tools to schedule tweets. Q11. How to use Social Media to help website blog promotion? Ans: We can use the following strategies to utilize social media for blog promotion. Sharing and promoting content across various platforms such as Pinterest, Tumblr, Facebook, Twitter, etc. Create a short video about the blog post and share on video sharing platforms such as YouTube. Conver them into infographics and share on sites such as Instagram Use different titles and descriptions based on the social media platform. Make different boards on Pinterest and promote on Pinterest. Use sites such as Slideshare and give a backlink to your blog post. Implementing social media sharing buttons on the blog. If the blog post mentions a popular celebrity, mentioning him/her might let him/her share the blog post from his/her social account. Q12. When do you not to engage on social media? Ans: It is one of the common social media marketing interview questions. Few negative comments are just for attention. You need to know which one really needs attention and which one is not. People do anything to get attention nowadays and we don’t need to waste our resource on those kinds of comments. If you really need to attend some hateful comments, one needs to be polite, not to engage in social media arguments but just to answer their comment as a business with a human touch. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Q13. What is the best time to post on social media? Ans: It depends upon the social media platforms. Facebook The best time to post on Facebook is 9 am to 3 pm on Weekdays. Sunday has the least engagement. Wednesday has the best day to post on Facebook. Instagram The best time to post on Instagram is from Tuesday to Friday from 10 am to 3 pm. Wednesday has the best day to post on Instagram. Best time to post on Instagram is Wednesday at 11 am and Friday 10-11 am. Twitter The best time to post on Twitter is Wednesday 9 am and Friday 9 am. Consistent performance is your requirement? Monday to Friday from 8 am to 4 pm. Saturday gets the worst engagement. LinkedIn The best time to post in LinkedIn is Wednesday 9 to 10 am and 12 pm. The best day to post is Wednesday From Tuesday to Friday from 8 am to 2 pm, good engagement guaranteed. Q14. What are some general tips for social media success? Ans: Some general tips for social media success are: Find the best platforms for your market and business Find and connect with influencers for cross-platform marketing Grow your audience by publishing quality content consistently and at the right time. Engage with your audience. Connect with them to understand better. Set goals at the planning stage and measure results periodically and tweak wherever needed. Q15. How long will it take to see results from social media marketing? Ans: It depends on a lot of factors. It also depends on what results actually means to your business. Engagement and leads might take longer and it’s about how good your content and strategy are. If you are looking for shares, fans, comments, other engagements you should see results in a month provided how engaging you and your content is. It also depends on your budget. If you are ready to spend more money, the results will come way faster. It also depends on the level of commitment and consistency. Q16. Why did Google Plus fail? Ans: Some of the online social media marketing interview questions and answers guides still not updated the answer and they talk about how good Google plus for the business. Google plus has been shut downed last year and Google plus didn’t take off because Google didn’t have a clear strategy when they launched Google plus. They started because they were afraid of Facebook which had been around for a while and was getting popular. But unlike, Facebook Google plus was not simple and clear to the users. Circles in Google plus was not clear enough like Facebook groups. Its symmetric sharing system was confusing and less transparent to many users. When people started to use smartphones to access the internet, unlike Facebook and Twitter, Google Plus wasn’t super mobile-friendly which further stopped it’s growth. Q17. How to improve Facebook organic reach? Ans: To improve Facebook organic reach, you need to share content which is specially designed to generate shares and attention. Take time and effort to engage with your audience. Increase your organic reach with paid promotion. Use Facebook as a community hub to connect with a lot of people. Collaborate with Facebook influencers so your business will be in the eyes of their followers. Find the right time to post on Facebook to improve your EdgeRank. Q18. What is Facebook EdgeRank? Why is it important? Ans: Facebook EdgeRank is an algorithm created by Facebook to determine what users see in their news feed. It gives value to each Facebook post depends on various factors. Facebook EdgeRank helps users to get content they will most likely to like and lets them spend more time and return to Facebook more often. Image source Through EdgeRank, Facebook decides which publisher’s content will appear on your targeted users’ newsfeed. To make sure your content reach most of your followers, you have to follow some methods: Post when your target users are online. Post rich content like Videos, Images and GIFs. Make them interact with your content (Like, Comment, Share) Post content regularly Q19. How to improve your Facebook EdgeRank? Ans: Post rich content: Use photos, videos, GIFs to attract more users. Post regularly: Affinity is an important factor in EdgeRank Keep it short: Social media users don’t like to read paragraphs on social media. So keep it short and crisp. Find the right time: Fresh content always get good EdgeRank so find the right time and schedule your post accordingly. Engagement: If users engage with your content more, they will most likely to see your content again in their news feed, so design your content engagment friendly. Likes, Shares and Comments increase your EdgeRank. Q20. How social media helps SEO? Ans: Social media content gets indexed in search engines. Social media profiles rank in search results. Social media channels act as search engines so, people search about a brand/business in social media. So, having a good social media profile is essential to increase brand awareness. Making your website and blog posts social media sharing-friendly let them reach more people and increase your social traffic. And, more links and more traffics, of course, make search engines notice you, in a good way. Q21. How do you get more retweets? Ans: One of the most expected Social media marketing interview questions. We can get more retweets by following few methods like Tweeting at the right time Asking for retweet, Tweet links which our followers would like to share with their followers, Retweeting others’ tweets, Use hashtags, Talking in audience language, Ensuring you leave enough characters so that users would retweet, Using visually appealing images, Providing useful information like infographics, Creative or funny content which would make them laugh and then repost, Posting realtime news. Q22. How do you deal with negative comments or an online reputation crisis? Ans: There is a list of things I do follow in order to tackle negative comments or an online reputation crisis such as: Acting quick – Before the issue becomes big and become viral, respond appropriately and provide or promise a solution to the user or users. Respond to the posts or comments in a polite way with a relevant and convincing answer. Not deleting it – Deleting it makes it look like their claim is real and we are afraid of truth going out. Informing the management – to let them know the situation and let them share any of their ideas Responding to each complaint – to let the world knows you are not just a business to make money but care about their customers and trying best to give the best service possible. Making one-page answer to all the questions they have – and promoting the page to rank on organically so when people search about it, they will be taken to the page instead of your social media channels. Even if users directly come to your social media page to ask about the issue, shift them from social media pages to take off the spotlight. Showing the human side – by personalizing the message, not sounding like a bot, apologizing sincerely, don’t over-promise and show your human side. Image Source Q23. Why YouTube is important for marketing? Ans: As video consumption is increasing day by day, YouTube is the King of the jungle which is actually the second most popular search engine. It gets more than 3 billion video views per day. If you need to promote videos, YouTube is one of the top places you should be looking for. If your video gets wildly popular, it will be featured on YouTube homepage which will make further improving the reach. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Q24. Is Social Media Marketing Better For B2C Or B2B Businesses? Ans: Social media is important to all kinds of business. But the end goal and strategy should be different. B2B companies need to use some serious tone and share valuable content which helps users. B2C companies can share some lightweight content, hilarious social media posts to engage with their targeted audience. B2B brands mostly target lead generation while B2C targets awareness, traffic and sales. Q25. How does customer service fit in social media strategy? Ans: Social media is generally to connect with friends and family. To find new people and engage with them. So, even when businesses enter into social media, it’s primary purpose is customer service as the platform is basically about people and not about brands. When companies have started their social media channels, customer service may not have been an intention. Image Source Now 74% people use social media to connect with the brands when they have doubts, complaints or anything else. Companies with faster and effective responses have an edge when it comes to customer service on social media. Q26. How about we run a free contest on our FB page where fans like and share our posts to win? Ans: Facebook doesn’t support posts that encourage users to like and share to win something. Because it is like cheating Facebook EdgeRank algorithm to improves it’s ranking. So, we should not run a free contest on Facebook page where fans like and share posts to win. Q27. What makes a piece of social media content successful? Ans: One of the primary reason a content go viral is how much people can relate themselves to the content. For example, a funny or emotional video of brother/sister makes real-life brothers and sister share it with each other. So, the content should be relevant to your target users so they can relate to the content. It should evoke emotion. It can be awe, wonder, humour or sad. If it evokes emotion, it will go viral more likely. Positive message content mostly gets shared more than content with negative messages. Content which shocks people, content which make them look smart if they share, content which defines themselves to others, to grow relationships with others if they share it with them, gets more viral. People share content when it’s from trustworthy source. So, citing trustworthy sources make them believe in the content. Q28. How LinkedIn should be used to promote business? Ans: Companies can gain social media advantage through LinkedIn by: Participating with relevant groups. Creating a group and nurture it. Sharing relevant industry and business updates. Sharing ideas, tips, tricks to targeted audiences which makes them follow your page and engage regularly. Trying showcase pages. Using LinkedIn ads to attract more audience. Learning from LinkedIn analytics. Q29. How to use Instagram for social media marketing? Ans: We can use Instagram for social media marketing by Utilizing product teasers that could urge people to purchase. Using sponsored ads to reach more targeted audience. Finding and connecting with influencers. Crafting a consistent brand on Instagram. Conducting competitor analysis and find their strengths and weaknesses. Posting at the right times. Making use of Instagram analytics. Advanced Level Social Media Marketing Interview Questions Q30. What are social media calendars and How did you create one? Ans: It is one of the most common social media marketing interview questions. Social media calendars are apps or excel sheets used to schedule posts in advance. It will help you track which content will be shared so you can plan accordingly for the future. Image source Social media calendars help you to organize otherwise a chaos task. It helps you save time and analyze your results easily. I create a social media calendar by setting monthly social media goals, deciding on a content mix for your channels, adding content to the calendar. After it’s ready, we can use it to create, schedule and publish social media posts. We can use excel which is cost-saving or we can use external software with automation feature that can greatly reduce your effort and time needed. Social media calendars use to track the performance of the posts which will be helpful to plan future campaigns and posts. Q31. What are all the elements of a viral video? Ans: There are numerous elements to consider when making a viral video: The strategist needs to figure out the target audience for the video. If the video appeals to masses instead of narrow or niche-targeted people, the possibility of going viral is high. The first 30 seconds is the important time where the maker has to hook the audience and let them decide to watch the entire vide Eye-catchy titles are important to make users click the video. This is the first layer of attraction. If the title is interesting enough, the CTR rate will be high. How are we promoting the video plays an important role. How are we pushing it online like sending them to influencers, journalists, bloggers, vloggers, social media platforms, etc. The video should not be too lengthy. Videos which are getting released on Mondays or Tuesdays work better because people love to watch videos when they work. (oops) Create a catchy and interesting thumbnail. Videos that provoke emotion has the ability to get shared easily. Q32. What are all the skills required to become a social media manager? Ans: Social media manager should have the following skills: The ability to plan a strategy for the business. Very good communication skills and convincing skills. Very good verbal communication and copywriting skills. Creativity to develop innovative campaigns and content The ability to provide customer service and responding to complaints The ability to organize and schedule posts and campaigns The ability to connect with influencers, industry experts and leaders. The ability to analyze the data to understand user behaviour The ability to build and maintain a social media publishing calendar The ability to strategize and look after social media campaigns, making changes when necessary The ability to use tools to report, analyze social media campaigns The ability to be both data-driven and creative while being people’s people. Q33. What are the responsibilities of a social media manager? Ans: Social media manager has the following responsibilities: Understanding the company’s goal. Understanding the business model, products, market and competitors. Planning, strategy and goal setting. Online reputation management. Work with internal stakeholders. Designing various social media strategies. Recruit, manage, guide social media marketing team. Collaborate with other marketing teams to integrate social media optimization. Communicate with followers, respond to their complaints and queries. Stay up-to-date with current trends, technologies, tools and applications. Help the website’s blog by promoting them on social media. Create new innovative strategies to increase brand awareness. Q34. Mention few common social media marketing mistakes by brands Ans: Some of the most common social media marketing mistakes brands make are: Not having a social media strategy in the first place Not understanding what their user wants Ignoring negative comments Publishing content like a faceless corporate instead of showing a human side No customer service with the help of social media Just posting some random stuff Just promoting the services or products without sharing any useful information about the business Not tracking or analyzing the performance of the channels. Q35. Which key performance indicators do you consider to measure the performance of your social media initiatives? Ans: There are various KPIs I consider important to measure the performance. It is important to target the right KPIs to get the desired result. Some of my important KPIs are: 1) KPIs for Reach Followers or Subscribers count, Number of Impressions, Amount of traffic to the website, Audience growth rate, Post reach, Share of voice. 2) KPIs For engagement Number of Likes, Number of Shares, Number of Comments, Number of Mentions, Average engagement rate 3) KPIs for conversion Sales revenue, Conversion rate, click-through rate Q36. What is the difference between social marketing environment and social customer service environment? Ans: Social customer service environment needs the ability to fix conflicts, empathy and a very good level of patience. The executive has to be able to recognize situations where he needs to contact and discuss with the management as doing anything on social media is not to answer one customer but to the whole follower group in some way. Social marketing environment needs an executive who understands the customer journey, understand where a specific customer in that cycle, and guide them accordingly to help the business. Q37. How to increase leads with social media? Ans: The interviewer would like to know your abilities to increase leads for the business. At the end of the day, every business would want to increase sales or leads from every marketing campaign. You need to explain how much social media can improve their leads for the money they are investing in. The answer should be customized for their business. Some strategies would not work for some types of business. Running contests can benefit some companies and not for other companies. Social media advertising is a widely used strategy multiple companies use today to increase their number of leads. You can explain how Facebook lead ads, Instagram lead ads, or LinkedIn lead gen forms can help their business. Some of the other popular methods are Facebook custom tabs, hosting a hangout or webinar, using influencers to increase visibility and leads, sharing links to gated content, using geo-targeted search, and more. Q38. How important is online reputation management in social media? Ans: A good social media manager understands how customers view their brand and consider online reputation management is one of the top priority task and nothing about it should be taken lightly as it is vital to improve the brand loyalty. As a social media manager, you are supposed to find problems at their earlier stage and tackle them with diplomacy. Explain how well you can handle ORM software and how much of a people’s person you are to handle this task. Q39. What are the advantages of social media marketing over traditional marketing? Ans: This is one of the social media marketing interview questions where the interviewer expects you to share the advantages of social media. Some of the advantages of social media marketing are: Cost: Comparatively social media cost is much lesser than traditional or even search advertising cost. Feedback: With social media, you get feedback from the targeted audience and can design future campaigns accordingly. Image Source More targeted: Being one of the inbound marketing methods, it’s more targeted. Immediate results: You can make a product popular within a day. Q40. What is the use of Google Analytics in social media marketing? Ans: Google Analytics helps to track the amount of traffic directed towards your website from various social media channels. Image Source Personalized Social Media Marketing Interview Questions Q41. Why did you choose social media as a career? Ans: This is one of the most common social media interview questions. Every interviewer would like to know why did you choose this field? Just to earn money or you are passionate about what you do? If you are passionate about social media, explain why you like social media, what made you choose social media, why your skills can help you make you a better social media manager. Direct your answer in a way that explains how you can be a fit for social media as well as the position you are applying for. List out all the things you genuinely like in social media such as how unpredictable it is – in a good way so you will be up for changes and challenges all the time. Q42. How to stay updated in Social Media? Ans: I do follow a good number of industry blogs and forums to update myself with the latest trends, news, research, ideas and more. I implement my knowledge into my day to day activities to understand how they work. I attend seminars and workshops periodically to network with fellow social media experts and get more knowledge through their experiences. I use LinkedIn groups to find current issues and solutions. YouTube Channels, Podcasts and webinars help me keep updated. Q43. Describe the most successful social media campaign you have run. Ans: This is the most complex version of ‘What is your strength’ question. It’s time for you to shine. Talk about the most successful campaign in terms of impact (not just ROI or recent). Don’t just throw the numbers but share it as a beautiful story which anyone can understand without going too much about the stats and numbers. Tell them what’s the idea behind the campaign, what you wanted to achieve and how you planned the strategy for the campaign, how you executed it, how you tweaked to improve the impact, how successful it was, how you tracked the success, how you analyzed and learned from the campaign, how it changed your viewpoint of certain idea/metric. Especially, let them know what kind of impact or profit it made for the company. They should not think you are just bragging so, be enthusiastic but don’t exaggerate. Finish it with the insights you gained from the campaign and how it will be helpful in your future campaigns. Q44. How to evaluate the social media presence of a company? Ans: We can evaluate the social media presence of a company with the following parameters If the company has a strong presence in primary social media channels, especially the channels which would be beneficial to its type of business. How frequent they are publishing posts. How many followers they have and how much they are engaging with the brand and vice versa. If the information provided in social media accounts are updated. Do they use social media just to post news about them or they are actively connecting with their user base to engage and solve their problems. How much effort they put to publish posts. Q45. Explain about the least successful social media campaign you have run. Ans: This might be one of the toughest social media marketing interview questions you might face. But you have to be honest with the answer. Let them know what was the least successful social media campaign of yours and why did it fail. The mistake can be as simple as a broken link or misplacing a tracking code. The question is to learn how you handle your failure and what you learn from it. So, explain the reason for its fail. And, most importantly, share what you taught from the mistake you made and how it helped you never make similar mistakes ever again. Q46. Which online content has impressed you recently and why did it impress you? Ans: This is one of the social media marketing interview questions where the interviewer wants to check how updated you are. You can either describe a content you have written or a content you checked online for this answer. If you are describing a content you viewed online, explain why did you like the content. Try to explain the psychological reason behind it like how it provoked your emotion or how it made you relate to something or someone, etc. And, don’t mention a very old content when they explicitly ask for a recent content otherwise they might mistake you that you are not very much updated yourself in social media. Q47. How to set a budget for social media advertising? Ans: The first step is to determine the overall budget for all digital marketing efforts. Then, we will need to determine the percentage of the budget we would like to spend on social media advertising. Of the digital marketing budget, I recommend spending 30% on paid social media advertisements. But this one is a general one. Only after the ROI and potential, a clear plan must be made for the budget. The strategy should be adjusted every quarter in order to align with overall marketing goals. Image Source While creating social media strategy, there are few things which need to be considered like buyer persona profiles, calendars, branding profile and strategy, response plan, goals for determining the performance of the strategy. The budget will be spent on: Advertising Content creation Follower growth Outsourcing Q48. Have you had the chance to handle online reputation crisis? Ans: First, let them know what online reputation crisis means to you and what kind of online reputation crisis you faced. Describe the steps one by one starting with the type of problem you faced, how you analyzed the problem, type of strategy you created to tackle the issue, how you executed the strategy, how it panned out, what kind of post-crisis analysis you have done to learn from it and avoid those in the future. Describe, what are all the steps we can take to avoid an online reputation crisis for the company you are getting interviewed. Check their online profiles thoroughly before the interview to find if somethings can be avoided, reduced or modified to avoid any such problems in the future. How you define crisis and the methods you take to tackle can clearly say about your experience and the way you look at them. Tell them your experience of one or multiple crises you handled and how you managed efficiently. If you have not had any experience as such, tell them how would you manage in the future. Sometimes, they have a situation in mind and would want your explicit answer for that. Listen to the question and understand it clearly. Then share your answer. This is one of the social media marketing interview questions to understand how well-versed you are with ORM. Q49. How did you grow traffic in your previous roles? Ans: Let them know the real numbers and what are all the strategies you created to achieve those numbers. Also, share how they helped the company to increase the number of leads or sales which increased the overall ROI of the task. Q50. What are our competitors doing in social media? Ans: This will be one of the important social media marketing interview questions. It is to understand how well you analyzed their business and market which would show your homework and dedication to the interview. So, analyze their top 3 competitors and find out how are they promoting their business on social media. What kind of strategies they are using, List down their strong points as well as weak points. Q51. What is the most important task of you as a social media manager? Ans: This one of the common social media marketing interview question just to judge you on how you choose your priority on this task. A social media manager has a long list of tasks to do but which one single task is very important that should be always on the top. If you think about it, social media is about people. It’s all about the connection and networking. So, your primary task of a social media manager is to connect with your followers, solve their product related issues, help them to understand about the business and the products more and make them understand you care for them. It should not be a one-way communication but should always be the two way. Q52. How active are you personally on social media? Ans: The recruiters would like to see your social activeness while hiring for a social media professional. So, it is important for you to have a strong presence on major networking sites and share the details with the recruiters about the purpose of each networking site you are using and how much success you have been gaining against the effort you put. Q53. Which is your favourite brand on social media and why? Ans: Mention your favourite brand and share some details about the brand. Let them know why you like their account. The important part of the section is to share the reason behind their success because that will show you how much knowledgable you are to understand what goes into making a successful brand like the one you are mentioning. This is one of the social media marketing interview questions to understand if you know how the market works. Q54. Which channels were most effective in your previous experience and what made it most effective? Ans: To make them understand completely, let them know the type of brand you were running campaigns for. So, prepare your answer based on the analytics you made post-campaign. Explain how effective the channel is and what kind of strategies you made which increases the effectiveness of the channel. And, explain why other channels could not get that level of success and the reason behind it. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Q55. Explain a successful social media campaign you created and executed from the beginning to the end. This is one of the most favorite social media manager interview questions you’ll face, irrespective of the type of industry you’re applying for. Get a sense of how your social media professional approaches their work because they will be in charge of creating and carrying out campaigns. Creative individuals should be able to clearly describe the issue they were seeking to solve, the goals they established, the strategies they employed, and the metrics they used to assess their success. Being an intricate process, developing a social media strategy demands a thorough grasp of your target market, brand, goods, and rivals. It’s critical to keep your brand’s objectives and your audience’s demands front and center throughout the whole process. Additionally, a social media questionnaire like this also expects you to master the following process: Build the creative and content: It’s time to develop the content once you’ve established your understanding of the “why” behind your campaign. Here are five places to get creative inspiration to help you create a genuinely unique social media campaign: Influencers and creators Align your campaign with customers’ journey Share relevant user-generated information Ensure your content formats align with customers’ needs Choose the relevant metrics to measure success: To accurately assess the performance of your social media initiatives and how effectively your campaign translates to achieving business goals, it is crucial to select the right metrics to track and evaluate. Make sure to select metrics consistent with your goals, given the vast quantity of social data already available. Q56. What is the Most Challenging Assignment you Handled Successfully? This is one of the most crucial social media marketing interview questions that expects you to have a clearcut answer. You have a fantastic opportunity to demonstrate to the interviewer your capacity for problem-solving and crisis management with this question. Pick a situation where you faced great difficulty and conquered it.  Establish the context of your response by mentioning the company you worked for, the time period, your key performance measures, etc. This is one of the top social media questions where you can give a succinct account of the difficulty you encountered and how it affected the company. Be sure to explain how you solved the difficulty. Give them as much background information as possible so they understand how you approach situations like these. Telling the interviewer what you took away from the experience and how to use it for this particular job is also crucial. Conclusion With this, we finish our Social Media Marketing Interview Questions and Answers Guide. We hope our guide is helpful. We will be updating the guide regularly to keep you updated. If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.
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by Dilip Guru

07 Sep 2023

Top 14 Career Options After MBA In HR [Trending in 2023]
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Summary: In this article, you will learn the top career options to select after MBA In HR. Take a glimpse below Human Resources Manager Human Resource Generalist Staffing Director Technical Recruiter Executive Recruiter Compensation Manager Employees Relations Manager Director of HR Training and Development Non-Profit Human Resource Experts Human Resource Consultant…so..on Read the complete article to get details on all the 14 career options for MBA in HR aspirants. Introduction MBA or Master of Business Administration is a highly valued degree worldwide to develop business skills and leadership qualities. They get a better insight into the practical skills and theoretical knowledge to lead to the industry’s economic growth, and hence, the country. An MBA course allows students to learn, adapt, and diverse business environments globally. Check out our free courses to get an edge over the competition. MBA is one of the most demanded degrees in today’s time. Employers look for MBA graduates while recruiting. There are various reasons behind that one of those reasons is the kind of concepts MBA students get exposed to. They learn about marketing, sales, finance, HR, business decision-making, and many more. And in their second year, when they take up the specialization according to their interest, they do so to carve a niche for themselves based on their strengths. Specialization in MBA is available in Marketing, Human Resources, Operations, Information Technology, Finance, Management, Health care management, and many more. MBA in HR opens various opportunities to MBA graduates, as they can accelerate their growth and access good options. MBA in Human Resource Management scope is exceeding with each passing day, and the industry is seeing a spike. The skillful HR professionals take the organization to a higher level, bring a good talent pool, and eventually exceed the business growth. An MBA with a specialization in HR is a popular discipline amongst companies, consultancies, and other business organizations. Choosing HR as one of the career options after an MBA can be rewarding. You can also consider doing our Management Essentials Bootcamp if you are interested. They deal with talent acquisition and getting the best workforce for the company with skilled and competent workers. In business school, they learn about strategic management, human resource development, and legal aspect management. They need to hire and train the workers. HR also has its fair share of challenges that they need to overcome to speed up the recruiting process. They are aware of the time, which needs to be considered as it has various factors, such as the cost of money and time. The longer a position remains vacant, the higher the money it costs the organization. Another challenge is screening various candidates to find the right fit for the organization. Attracting the best talent is another challenge HR must face to keep the resource pool high and prevent the bad hires situation. Our Learners also read: Free HR courses online with certificates! Why HR as a Career? Choosing a career path is a significant decision that can shape your life and future endeavors. When considering various options, Human Resources (HR) emerges as a dynamic and rewarding field. HR offers many roles for Job opportunities for MBA HR freshers, including HR Generalist, Talent Acquisition Specialist, HR Analyst, and more. While a mba hr fresher salary in india may vary, HR professionals have immense potential for growth and competitive pay, with the MBA HR highest salary in India reaching new heights. HR professionals play a pivotal role in managing an organization’s most valuable asset – its people. They drive employee engagement, development, and diversity initiatives, shaping a positive work environment and contributing to overall organizational success. The scope of MBA HR in India spans across sectors Graduates can explore various roles like HR Manager, HR Business Partner, Compensation Analyst, and more, offering diverse opportunities for career growth and specialization. HR professionals advocate for employees’ well-being and development. They create a conducive environment where employees thrive by fostering a positive work culture. Responsibility of Human Resource Human Resource management involves recruiting, training, orienting, and appraising the employees of a company. It is HR’s responsibility to hire employees, look after their benefits, compensation, salary settlement, training, maintain employee performance, and ensure that everything is going on according to company policies. Here are a few examples of your duties as a human resources professional would be to: Recruitment and selection: Finding and employing qualified applicants for the organization’s numerous job roles. Employee onboarding: Ensuring a smooth transition for new hires into the organization and giving them access to the resources and training they need. Training and development: determining the training requirements, setting up workshops, and offering educational opportunities to improve workers’ abilities and output. Performance Management: Implementing performance evaluation methods, giving staff members feedback, and supporting plans for performance enhancement. Employee Relations: Managing complaints and conflicts while fostering a productive workplace environment. Compensation and Benefits: Designing and managing salary structures, bonuses, benefits, and other incentives are all parts of compensation and benefits. Policy formation and Compliance: Creating HR policies and practices that comply with regulatory and organizational standards is known as policy formulation. They also ensure compliance with company policies, rules, and labor legislation. HR Analytics: Utilizing data to make informed workforce planning and talent management decisions. HR job profile involves Talent acquisition – Selecting the winning team that identifies the right talents and skillful employees. The talent acquisition team makes sure to get all the processes of recruitment right, from recruiting, tracking, interviewing  to onboarding of the new hires. The also maintain the retention of the employees. They are responsible for managing the journey of a talent from a nascent stage to their success planning. Managing branding of the company and how it gets perceived by the prospective employees is another area of concern. Talent Management – Providing talented people with  an excellent environment to ensure the proper utilization of their skills for the company’s success. The make sure to engage the employees and make sure to give good opportunities for learning and development as well. The aim is to make the optimum use of the resources available. Meeting the expectations of the employees is another key area of concern. There are various HR courses after MBA one can divulge into in order to get into the HR industry. Read: How MBA worth IT industry and help in your career. Skills required by successful Human Resource Since Human Resource needs to develop good business relations with others, recruit the employees, and contribute to the success of the organization, they must have the following skills: Excellent communication skills To supervise the work. Ability to plan and execute programs Good decision making skill in critical times Leadership or guidance skills Time management Problem Solving Active Listening Interpersonal skills Conflict Resolving Budgeting Training and Development Empathy Performance Management Data Management The HR professionals must be having these qualities in order to get better at the work place. And in case they find themselves lacking in any of the crucial skills mentioned above, then they can invest their time in learning courses after MBA HR completion. Featured Program for you: Business Analytics Certification Program Career options after MBA in Human Resource There are many sectors in which HR graduates can get highly paid jobs. They may work for government sectors, private companies, banking sectors, educational institutes, multinational companies, research, consultancies, and many more. They are offered a pay scale based on qualification, geographical location, company profit, and experience. Our learners also read: Jobs after MBA! Government sector – Ministry of Human Resource Development (MHRD), Bharat Electronics Limited, SBI, Indian Institute of Corporate Affairs. There are various government jobs after MBA in HR where the professionals can utilize their skillset to leverage the employee management in the organizations.  There are various job roles available, such as Personnel Officer, Manager, etc. The job roles in government sector as well pays good and brings financial security to the professionals. Companies – ICICI bank, HDFC bank, Wipro, TCS, Reliance, Randstad India. There are various job roles available in the companies where the MBA HR graduates can make their career such as Recruiter, HR Assistant, Employee Relations Manager, etc. Multinational Companies – Unilever, Amazon, Deloitte, Hudson Global Inc, Cognizant, Capgemini, Accenture. Getting a placement in multinational companies are a dream for anyone. The HR graduates can get opportunities to work as a Labor Relations Manager, Human Resources Manager, Recruitment Coordinator and many more. Get online MBA courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. MBA in HR – Job Profiles Human Resource managers act as a link between employers and employees. They must provide adequate training to the employees, look after their benefits and compensations, supervise the work, and negotiate the salary. Various job profiles available to them are: Human Resource Manager Human Resource Generalist Staffing Director Technical Recruiter Compensation Manager Employee Relations Manager Employment Manager Director of HR Training and Development Human Resource Consultant International HR Professionals Human Resource Specialist IT Employee Education Consultant Human Resource Executive Human Resource Entrepreneur Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses One of the best job profiles for MBA in HR graduates is given below: Human Resources Manager Human Resources Managers get the opportunity to help the employees by person-to-person interaction. They have a great direct influence on others.  Human resources managers undertake the management of a company’s recruitment process. They also maintain department records, review performances and wages and ensure workplace health and safety compliance.HR managers act as mediators between executives and employees, take disciplinary actions and resolve disputes. The skillset of the current job role includes Customer Service, Performance Management, HRIS, Onboarding, Employee Relations, etc. Read: Career in marketing and its scope in the USA. Human Resource Generalist It is an entry-level job offered to MBA graduates in HR, and they have to handle multiple tasks simultaneously. They receive job applications from the candidates, analyze their resumes, select the documents, and organize recruitment projects.  Their job profile involves recruitment, handling payroll, attendance tracking, employee engagement activities, induction program, and performance appraisal. HR generalists create backend systems so that the basic needs of the employees are met. The other KRAs are as follows-  Human resources generalists are professionals responsible for the internal and external human resources matters of a company. They handle recruitment processes, staff training and employee relations. They also develop company policies and guidelines, undertake regulatory compliance and maintain employee databases. Along with preparing HR activity reports, they monitor budgets and payrolls and keep up with HR best practices. Some of the skillsets required for this job are- Conflict Resolution HRIS Employment related laws and regulations Staffing Director The staffing director makes all the necessary decisions and plays an important role in a company. They are responsible for framing recruitment policies, promotional policies, and policies related to transfer and training. Technical Recruiter Technical recruiters’ job profile involves testing the candidates’ technical skills and choosing the ones with well-versed technical skills. They have high scope in IT sectors and banking.  Those graduates with knowledge of software and human resources are suitable for this job profile. They could be software developers, IT architects, or have any other technical expertise. They play an important role in assisting the HR team. Checkout: Best Online MBA Courses in India Executive Recruiter It is one of the most lucrative jobs for good communication skills and can build good relations with people. Executive recruiters have to recruit C- level executives like CEO and Vice President. They carry on a search and contact potential executives to fill that position from different companies and ask them whether they are interested or not. The executive recruiters are responsible for  many important tasks and for that they should be having the blend of both soft and hard skills such as active listener, big picture thinking, curious, patience, confidence and most importantly good networking skills. Compensation Manager Compensation managers have an important role in determining the salary of the employees. Thus they take care of the financial matters of the company. Companies offered to the employee must adhere to the laws. They decide the bonus of the employees. They manage the compnestaion for corporate demands in the company and thus should be aware of budgeting. They develop compensation plans, create strategies that are aligned with the company’s policies. Thy should be having good negotiation skills, computer and IT skills, should be having analytical bent of mind and good research skills. Employees Relations Manager They listen to the employees’ complaints and grievances and thus, act as a correspondence between them and the employers. To resolve the disputes between the employers and employees, employee relations managers arrange talks and discussions between them. There work area include the following- An employee relations manager is responsible for handling various issues related to employees and company management relations to maintain a harmonious work environment. Along with processing employee complaints, employee relations managers investigate the situations and offer counselling when appropriate. They gather and analyze employee feedback and develop best practices and programs for improving employee relations. Some of the skills required at the job are- HR Policies and procedures Employment Legislations Employee and Organizational relations Also visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. Director of HR Training and Development The Director of HR Training and Development conducts training programs for new employees in a company. It is their responsibility to carry out training programs well so that employees can contribute to their best level for the company’s success.  They help in improving the skills and careers of the employees. They organize classes, workshops, conferences, training sessions, and gatherings.   Some of the key work areas include- Responsible for overseeing the human resources department of a company. They supervise employee recruitment, design training programs, maintain employee records, handle employee relations and assess staff requirements. 3.They manage budgets, develop compensation plans, implement HR strategies to meet business goals and ensure compliance with legal regulations. Some of the skillsets include- How the organization meet its objective Knowledge of employment legislation and regulations. Oversee the system, strategies and tactics Non-Profit Human Resource Experts Non-profit Human Resource experts have a role in recruiting, administering benefits, training & development for non-profit fields. They can be HR managers, recruiters, or HR executives.  In such organizations, they work to positively impact the world through arts, education, health, or culture. They have a direct and strong influence on the people. Human Resource Consultant Human Resource consultants work for employee incentives, reward programs, company culture merge, employee motivation, retirement plans, and outsourcing functions. They offer systematic recommendations to the company to achieve bigger goals.  They can choose their employer and their desired salary. Some companies, like Oracle and SAP, suggest some tools to the clients to simplify their work. They lead programs serving the agenda. They also invest their time in doing research in order to understand the possible solutions for the problem statement. Due to having the access to information that caters to larger number of people, they are able to advise to the personals that are concerned with day to day operations. International Human Resource Professional International Human Resource Professionals recruit candidates for global positions, train them according to international organizations’ regulations, implement benefit plans according to the national plans, and regulate employee programs. It is the best career option for those who want to travel, speak multiple languages, and adapt to different cultures. Human Resource Executive Human Resource executives play a vital role in any organization. It is their responsibility to device strategies, policies, systems, and goals for the companies. They look after every aspect of a human resource department, from recruitment to contract to sign to training and development. Employee Education Consultant Their job profile is similar to training and development managers like conducting workshops, classes, and conferences to increase the employees’ knowledge. Employee education consultants set their own time and choose their clients. This career option is suitable for those who want to teach but have an independent position. Human Resource Entrepreneur Human Resource entrepreneurs can build employee placement companies, HR consulting firms, and employer organizations (PEO), where an outsourced HR department is required. They can set up a firm, find clients, and lead their firm to a successful organization. It is a good career option for people with good work ethics and high-risk tolerance. MBA in HR and Marketing also gives a wider scope of knowledge to the students and hence help them especially when they are working with startups or venturing out a business of their own. Salary structure MBA graduates with a specialization in HR receive a salary package around 2-5 Lakh per annum. With experience and professional skills, they get an average salary of around 12 LPA. After five years of experience, they are offered salaries ranging from 10-24 LPA. HR at mid-level positions get a salary ranging between 10-18 LPA while those at the senior – level get a salary between 25-40 Lakhs. Learn more about MBA salary in India. Read Our Popular Articles Related to MBA Financial Analyst Salary – Freshers and Experienced Top Interview Questions and Answers for HR MBA Marketing Career Options in US Best Career Options In USA After MBA In Human Resource Top 7 Career Options in Sales Highest Paying Finance Jobs in the US: Average to Highest Top 7 Career Options in Finance in the USA : Must Read Top 5 Marketing Trends MBA Salary in USA [All Specializations] .wpdt-tc-F44336 { color: #F44336 !important;} Conclusion A career in HR offers immense potential for personal and professional growth. It empowers individuals to positively impact employees’ lives, contribute to organizational success, and drive meaningful change. HR stands out as an exciting and fulfilling career choice for those passionate about people, problem-solving, and creating positive work cultures. It is the human resources management department’s responsibility to maximize the employees’ performance by providing them with requisite training. Thus, employees acquire good industrial practices and knowledge. HR professionals have many employment opportunities in IT companies, law firms, government sectors, media houses, advertising companies, retail companies, newspapers, multinational companies, etc.  Many emerging HR trends are the implementation of AI, HR analytics, HR Data analyst, performance analyst, upGrad is an online higher education platform providing industry-relevant programs in collaboration with world-class faculty.  We also provide placement support to the graduates. It creates a good learning experience anywhere and everywhere by online programs. upGrad offers the students an online MBA from a global degree from Liverpool Business School and Deakin Business School. Along with these, upGrad offers MBA programs with a specialization in Finance, Operations, Strategy & Leadership, and Executive.
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by Dilip Guru

07 Sep 2023

Business Administration Salary in India 2023 – Average to Highest
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How much money can you make working in business administration? If you’re thinking the same thing, then you’ve arrived at the correct spot since we’ll explore the typical business degree jobs salary in administration in India over the following piece. We’ll additionally examine at a few the highest-paid jobs in business administration to figure out how profitable a profession in business administration can be. We’ll also look at some of the highest-paying roles in this field to see how lucrative a career in business administration is:  What is the Average Business Administration Salary in India? The average business administration salary in India is INR 4.75 lakh per annum. Their pay starts from INR 1.65 lakh per annum and goes up to INR 10 lakh per annum. Your pay in this field depends on multiple factors such as your experience and the city you work in.  Hence, if you want to accelerate your career growth as a business administrator, it would be best to focus on enhancing your expertise and gaining professional experience. For example, entry-level business administrators earn 42% less than the average while early-career professionals in this sector earn 36% less than the average. To be more specific, a business administrator with less than a year’s experience earns INR 2.75 lakh per annum on average while those with one to four years of professional experience in this field earn INR 3 lakh per annum on average.  As you can see, experience plays a huge role in determining what you’ll earn as a business administrator. Another factor that has a huge impact on your business administration salary in India is the city you work in.  Every city has a different cost of living, which is why their average business administration varies from one place to another. For example, business administrators in Bangalore earn 47% less than the national average. In terms of benefits, business administrators usually enjoy medical, dental and vision-related benefits as part of their perks.  By knowing and understanding the impact of these factors, you can plan your career more accurately and have a better idea of what you can do to get ahead in this field.  What Does a Business Administrator Do? A business administrator is responsible for overseeing the business activities of an organization and ensuring that they function efficiently. They usually act as an intermediary between the employees, stakeholders, and customers.  Business administrators are responsible for creating short and long term business plans and strategies for their organization to increase sales and boost growth.  They work with various department heads to ensure the company runs like a well-oiled machine. This means they must be proficient in multiple aspects of management and administration and have an in-depth knowledge of these fields.  A business administrator might have to perform human resources tasks, provide staff training, create budgets, offer administrator support, and perform various other tasks. Apart from these tasks, their daily tasks include record-keeping, answering telephone inquiries, writing & organizing documents, and keeping a close eye on all administration-related matters. The business administrator has to inform the upper and lower-level management about the recent changes in the company.  They review and evaluate budget proposals and represent the company to clients and other businesses for sales and negotiations.  As part of their HR duties, business administrators have to hire and manage a team of supervisors, employees, and volunteers. Business administrators must ensure that their staff completes their projects punctually and efficiently as they themselves are held responsible for the performance of their subordinates.  They work in a typical office setting during conventional work hours however, they might have to work overtime occasionally depending on their organization’s requirements. Certainly, the role of a business administrator carries a lot of responsibilities, which is a big reason why it attracts such lucrative a high business administration salary in India.  What Does a Business Administrator Job Description Involve? A business administrator takes charge of monitoring the operations of a company and guaranteeing that they run smoothly. They typically serve as a liaison between staff, customers, and stakeholders.  Business administrators are responsible for developing long and short-term business plans as well as plans for the company in order to promote growth and sales.  They collaborate with numerous department leaders to guarantee the organization works well. This requires them to be skilled in numerous elements of administration and management, as well as having in-depth understanding of these fields.  Aside from these duties, business administrator skills involve the everyday responsibilities such as record-keeping, taking phone calls, creating and organizing paperwork, and keeping an eye on all administration-related concerns. The business administrator is responsible for informing lower and upper-level management. How Much is the Median Wage for a Business Administrator in India? In India, the typical business administration income is INR 4 Lakhs per year. The wage ranges from INR 1.3 Lakhs per year to INR 10.3 Lakhs per year. This makes the national average of a business administration salary per month to be INR 42,134 per month. Your income in this sector is determined by a variety of criteria, including your expertise and the region in which you work. In India, having a business administration career, salary with less than a year to about 12 years of total experience ranges from INR 1.3 Lakhs per year to INR 10.3 Lakhs per year. As the wage of a Business Administrator varies depending on the city, the following are some of the cities according to which the business administration salary per month can be expected on an average: Bengaluru, Karnataka – INR 42,987 per month Pune, Maharashtra – INR 34,386 per month Noida, Uttar Pradesh – INR 29,216 per month Chennai, Tamil Nadu – INR 26,533 per month High Paying Careers in Business Administration Business administration is quite a broad field and it’s not limited to one role. It would be unfair to talk about business administration salary without talking about the best-paying roles of this field.  Although your progress in this field depends a lot on your qualifications and expertise, your growth prospects would certainly be bright if you put in the required effort. In the following points, we have shared some of the highest-paying business administration careers so you can understand just how fantastic this field is and why it’s worth pursuing a career in:  Finance Manager  The average pay of a finance manager in India is INR 9.92 lakh per annum, including shared profits, bonuses, and commissions. Their pay starts from INR 3.5 lakh per annum and goes up to INR 20 lakh per annum depending on their experience and expertise.  Finance managers with one to four years of professional experience earn INR 7.3 lakh per annum while those with five to nine years of experience earn INR 10 lakh per annum on average, which indicates that the most influential factor that determines your pay here is your experience.  What Does a Finance Manager Do? Finance managers are responsible for developing and monitoring departmental budgets within their organization. They have to analyse and predict the financial requirements of their company and plan the budget accordingly. Finance managers work with operations managers to find areas for cost reductions and improvement.  Finance managers have to create reports on various financial matters of the company and keep track of all the expenses their organization makes to ensure they don’t go over the budget.  Learn Online MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Sales Manager A sales manager earns an average salary of INR 4.88 lakh per annum. Pay for this role starts from INR 2.48 lakh per year and goes up to INR 10 lakh per annum. Your expertise in different aspects of business matters a lot in determining your pay here. Sales managers with business development skill earn 40% more than the average. Other skills that offer above-average pay in this field are: Sales Management (4% more than the average) Customer Relationship Management (4% more than the average) Strategic Sales (3% more than the average)  What Does a Sales Manager Do? A sales manager is responsible for managing the sales activities of an organization. They work with a team of sales executives and ensure that their team achieves the sales goals of their company. This role requires one to have strong interpersonal and communication skills because sales managers have to interact with new and existing clients constantly.  Sales managers must grow their profits while ensuring that their customers are satisfied. They are also responsible for the productivity of their sales team so they must motivate and lead them accordingly.  Corporate Strategy Manager A corporate strategy manager earns an average salary of INR 19.7 lakh per annum in India. Pay for this role ranges from INR 6.26 lakh per annum and goes up to INR 30 lakh per annum. It’s certainly among the highest-paying business administration roles and requires a lot of experience and expertise.  Skills that help you get higher pay in this role are: Strategic Planning (16% more than the average) Strategic Development (16% more than the average) Business Strategy (6% more than the average)  What Does a Corporate Strategy Manager Do? Corporate strategy managers are responsible for organizing and determining their strengths and weaknesses. They have to make recommendations to improve the organization according to the internal and factors. This role requires strong analytical and problem-solving skills. Corporate strategy managers have to align department goals and processes with the organizational strategy and identify threats to the company. They must also monitor the different projects underway within their organization and report on the same.  Accounting Manager Accounting managers earn an average salary of INR 7 lakh per annum. Their salaries start from INR 2.23 lakh per year and go up to INR 20 lakh per annum including bonuses and shared profits.  Accounting managers with less than a year’s experience earn INR 3.75 lakh per annum while those with one to four years of experience make INR 4.95 lakh per annum on average. On the other hand, accounting managers with 10+ years of professional experience earn INR 8.23 lakh per annum on average.  What Does an Accounting Manager Do? An accounting manager has to gather, analyse, verify and report financial information. They work with a team of management professionals and have various responsibilities.  Accounting managers hire train, and coach subordinates. One of their primary duties is to prepare and regulate budgets while scheduling expenses and performing corrective actions if any budgetary issues occur. They have to keep a close watch on the organization’s financial health through monitoring expenses and revenue. Accounting managers work with other finance professionals to help create the organization’s future budgets.  Management Consultant With sufficient experience and expertise in business administration, you can pursue senior roles such as management consultant in the industry as well. A management consultant earns an average salary of INR 11.2 lakh per year in India.  Management consultants with less than a year’s experience earn INR 6.45 lakh per annum while those with one to four years of experience earn INR 8.72 lakh per annum. Similarly, management consultants who have five to nine years of experience make INR 13 lakh per year. Those with 10+ years of experience earn anywhere between INR 19.5 to 23 lakh per year on average.  What Does a Management Consultant Do? The role of a management consultant has a ton of responsibilities. Management consultants are business experts who help their clients in solving complicated problems. They focus on understanding their client’s requirements and provide them with strategies and solutions to combat the challenges they face.  Management consultants might interview their client’s staff and management teams to figure out their client’s unique problems and requirements. They also conduct regular meetings with the organization’s stakeholders and staff.  This role requires strong analytical, problem-solving, and interpersonal skills as one has to interact with multiple people and formulate solutions to large and advanced business problems.  Conclusion The average business administration salary in India is quite impressive. Moreover, the growth prospects in this field are marvellous and with the necessary skills and experience, you can easily bag high-paying jobs in this industry. In India, the typical business administration pay is pretty excellent. Thus, with a master of business administration, salary can be high depending on the city you live in. Furthermore, the prospects for advancement in this profession are outstanding and provided you have the appropriate abilities and expertise, you may easily land high-paying positions in this business. If you want to pursue a career in business administration, you should check out our Global MBA course. It will equip you with the required knowledge to become a business administration professional. 
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by Dilip Guru

06 Sep 2023

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