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Dilip Guru

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He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.

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Best Diploma Courses To Do List in 2024
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Best Diploma Courses To Do List in 2024

Merely graduation does not qualify in today’s competitive market. Hence, having post-graduate diploma courses give you better weightage and knowledge in different fields. Through this blog, you will know which are the best diploma courses to do in India in 2024 and in the near future.  What are Diploma Courses? A diploma course is a short-term educational program that focuses on providing specific skills and knowledge in a particular field. It is typically more practical and skill-oriented than a traditional degree program, and it is designed to prepare individuals for specific careers or job roles. Diploma courses are often offered by vocational schools, community colleges, technical institutes, and even some universities. Diploma courses vary in duration but are generally shorter than degree programs, ranging from a few months to a few years. They are a popular choice for individuals who want to acquire practical skills quickly and enter the workforce sooner or for those looking to enhance their skills in a specific area. A diploma offers a flexible alternative to a university degree. Students can choose any diploma course after completing the 10th grade and begin their professional careers. Alternatively, they can pursue certain courses after the 12th grade and swiftly enter the workforce. Why Should You Opt for Diploma Courses in 2024? Choosing a diploma course offers many benefits that cater to diverse individuals with varying aspirations and circumstances. These programs are gaining popularity due to their practicality, efficiency, and relevance to the ever-evolving job market. Here are some key benefits of opting for diploma courses: Practical Skill Development Diploma courses are known for their hands-on approach to learning. They emphasize practical skills that are directly applicable to specific industries or professions. This focus on real-world skills ensures that graduates are job-ready and can contribute effectively from day one. Short Duration One of the major benefits of diploma courses is their relatively short duration compared to traditional degree programs. Most diploma programs can be completed within a year or two, allowing individuals to enter the workforce more quickly and start earning sooner. Cost-Effectiveness  They are often more affordable than traditional degrees. The shorter duration translates to lower tuition fees, reduced living expenses, and less opportunity cost of not being in the workforce for an extended period. Focused Specialization Diploma courses are designed to provide specialized knowledge in a specific field. This specialization can make you a valuable asset to employers looking for individuals with expertise in a particular area. Flexible Entry Requirements Diploma courses typically have more flexible entry requirements compared to degree programs. This makes them accessible to a wider range of students, including those who may not have a strong academic background or are returning to education after a break. Industry Relevance Diploma courses are often developed in collaboration with industry experts, ensuring that the curriculum is up-to-date and aligned with the current needs of the job market. This close connection to industries enhances employability. Job Placement and Internship Opportunities Many diploma programs have strong ties to industries and may offer internships or job placement services. This can help students secure practical work experience while studying or find employment soon after graduation. Career Change and Upskilling Diploma courses are excellent for individuals looking to switch careers or enhance their skills. These programs provide a focused pathway to acquiring the skills required in a new profession. Recognition Diplomas are recognized qualifications that showcase your expertise and commitment to a particular field. They can add value to your resume, helping you stand out in a competitive job market. Pathway to Further Education While diplomas are standalone qualifications, they can also serve as a stepping stone to further education. Many institutions allow diploma graduates to transfer credits towards a higher degree if they continue their education later. Entrepreneurial Pursuits Diploma courses can equip individuals with the skills and knowledge to start businesses or freelance careers. For instance, a diploma in graphic design can provide the foundation for a freelance design studio. Global Opportunities Many diploma courses are internationally recognized, providing employment opportunities abroad. This can be particularly advantageous if you consider working in a different country. Eligibility criteria for pursuing a diploma The eligibility criteria for pursuing a diploma program is hassle-free. All you need is completing your graduation from a reputed university with a minimum percentage. It depends on the diploma course you plan to join, whether in India or abroad. For those seeking the best diploma courses in India or the best diploma courses in the world, there are numerous options available. Learners receive an average Salary hike of 58% with the highest being up to 400%. Diploma program pattern The diploma program pattern is beautifully designed to blend with your working and learning requirements. Most of the students are employed as apprentices or trainees, who prefer to join a diploma course, to enhance their career down the line.  Hence, these programs are divided into semesters and last for 4-5 years. If it is a 4-year diploma course, then it consists of 3 years of theory and 1-year internship. However, engineering diploma courses are based on the entrance qualification required. Is a diploma certificate same as a professional certification? There is no denying the fact that a diploma certification holds immense value to the candidate irrespective of the line of work. Of course, it dwells a lot on the kind of work you want to continue after your diploma course.  It is like a shot in the arm to leverage your career prospects. For example, nursing diploma holders get the same preference as degree holders. Many diploma holders having around five years of work experience are landing lucrative jobs both in India and abroad.  More importantly, it depends on where you have completed your diploma course and how talented you are in your area of work.  Some of the best diploma courses to do in 2024 1. PGDM (Post Graduate Diploma in Management) The PGDM (Post Graduate Diploma in Management) is considered as the equivalent of an MBA for diploma students. The course gives you a genuine and practical approach to studies related to management.  It is based on the current industry and market conditions. The course provides you with different aspects happening in the area of management. Once completed, you have several choices ranging from relationship managers, field managers, and the like.  2. Post Graduate Diploma in Hotel Management The Post Graduate Diploma in Hotel Management is an ideal diploma course to consider if you are looking to enhance your career in the food chain industry. As you know, it is the most happening in the market.  The main advantage of joining this course is that you can simultaneously work in a hotel or run your eatery. You can learn practical aspects of the industry as well as get a better understanding of the happenings in the hotel sector.  How much does a hotel manager earn in India? Hotel Manager Salary By City City Salary Bangalore ₹ 3.4 Lakhs New Delhi ₹ 3.7 Lakhs Mumbai ₹ 3.9 Lakhs Hyderabad ₹ 3.3 Lakhs Pune ₹ 3.2 Lakhs Gurgaon ₹ 3 Lakhs Noida ₹ 3.1 Lakhs Kolkata ₹ 3.2 Lakhs Hotel Manager Salary By Experience Experience Salary Hospitality ₹ 4.5 Lakhs Tourism ₹ 8.5 Lakhs Internet ₹ 3 Lakhs IT Services ₹ 2.6 Lakhs Retail ₹ 2.7 Lakhs Source 3. Post Graduate Diploma in Software Engineering The Post Graduate Diploma in Software Engineering is a must for those keen to develop your software skills. The IT sector may have ups and downs, but software skills are always a requisite in today’s competitive software market.  In this course, you come closer to Web Designing and Software Designing. Of course, you also learn the more profound concepts of programming. Based on the institute you join, software training opportunities are provided immediately after completion of your course.  How much does a software developer earn in India?   Software Developer Salary by City City Salary Bangalore ₹ 9.7 Lakhs New Delhi ₹ 8.4 Lakhs Mumbai ₹ 8 Lakhs Hyderabad ₹ 8.9 Lakhs Pune ₹ 8.4 Lakhs Chennai ₹ 8.2 Lakhs Gurugram ₹ 9.2 Lakhs Kolkata ₹ 7.9 Lakhs Software Developer salary by Industry Industry Salary IT Services ₹ 8.3 Lakhs Software Product ₹ 10.2 Lakhs Financial Services ₹ 9.2 Lakhs KPO ₹ 11.5 Lakhs Hardware ₹ 8.7 Lakhs Engineering ₹ 8.6 Lakhs Manufacturing ₹ 10.2 Lakhs Software Developer salary by Experience Experience Salary 1 Year ₹ 5.2 Lakhs 2 Year ₹ 6.1 Lakhs 3 Year ₹ 7.1 Lakhs 4 Year ₹ 8.7 Lakhs 5 Year ₹ 10.5 Lakhs Source 4. Diploma in Food and Beverage Services Management The diploma in Food and Beverage Services Management is suitable for those wanting to improve your caliber in cooking. It is like a gateway to improvise on your cooking skills. Chefs are always in demand throughout the world.  Essential educational requirements are sufficient because your life skills and pressure handling abilities will land you a job quickly. The diploma course provides you with the necessary understanding of how you can approach the food and beverage sector.  You learn all about food safety and storage practices. You also learn about the nutrition values of different food items. Candidates can also join in the management side of the hotel industry upon completion of the diploma course.  How much does a food & beverage manager earn in India? Food and beverage manager salary by city City Salary Bangalore ₹ 10 Lakhs Pune ₹ 11.6 Lakhs Mumbai ₹ 10.7 Lakhs Hyderabad ₹ 9.7 Lakhs New Delhi ₹ 9.9 Lakhs Kolkata ₹ 7.4 Lakhs Gurgaon ₹ 11.9 Lakhs Chennai ₹ 10.6 Lakhs Food and beverage manager salary by city Industry Salary Tourism ₹ 10.2 Lakhs Hospitality ₹ 9.7 Lakhs Internet ₹ 5.9 Lakhs Food processing ₹ 5.2 Lakhs Healthcare ₹ 7.8 Lakhs Source 5. Diploma in Human Resource Management A diploma in Human Resource Management is a perfect choice for those who want to become an HR. HRM is a crucial aspect of any firm or organization. They deal with the hiring and firing of candidates.  Your educational background does not matter for this course because students from any line can join in for the session.  How does HR Manager earn in India? HR Salary by City City Salary Bangalore ₹ 13 Lakhs Pune ₹ 12.4 Lakhs Mumbai ₹ 12.9 Lakhs Hyderabad ₹ 12.1 Lakhs New Delhi ₹ 11.7 Lakhs Kolkata ₹ 12.6 Lakhs Gurgaon ₹ 12.9 Lakhs HR Salary by Experience Experience Salary 3 Year ₹ 5.1 Lakhs 5 Year ₹ 6 Lakhs 6 Year ₹ 6.2 Lakhs 8 Year ₹ 7.6 Lakhs 10 Year ₹ 9.3 Lakhs HR Salary by Industry Industry Salary IT Services & Consulting ₹ 10.9 Lakhs Software Product ₹ 12.2 Lakhs Internet ₹ 11.6 Lakhs Financial Services ₹ 10.7 Lakhs BPO ₹ 11.2 Lakhs Source 6. Diploma in Graphic Designing A diploma in Graphic Designing can help students with excellent drawing and art skills. In today’s competitive industry, a talented graphic artist is in high demand. It is a common sight to see skilled visual artists who are self-employed.  Not to mention, online portals to require the creativity of the graphic artist. With social media and tools used to promote businesses, this line of study can help you reach great heights. The diploma course helps you learn the nuances of software tools and animations.  How much does graphic designer earn in India? Graphic designer salary by city City Salary New Delhi ₹3.9 Lakh Mumbai ₹4.0 Lakh Bangalore ₹4.2 Lakh Chennai ₹3.7 Lakh Pune ₹3.8 Lakh Hyderabad ₹4.1 Lakh Noida ₹4.0 Lakh Gurgaon ₹4.1 Lakh Kolkata ₹3.6 Lakh Graphic designer salary by industry Industry Salary IT Services & Consulting ₹4.1 Lakh Internet ₹4.6 Lakh Financial Services ₹4.1 Lakh Marketing & Advertising ₹3.6 Lakh Software Product ₹4.6 Lakh Media & Entertainment ₹4.0 Lakh Manufacturing ₹4.1 Lakh Retail ₹4.5 Lakh Pharma ₹4.6 Lakh Legal ₹4.6 Lakh Source 7. Diploma in Digital Marketing The diploma in Digital Marketing is a hotline of employment. It is because online digital marketing and internet marketing are commonly used in almost all aspects of the market. Learning the course helps you understand how you can use different modes of digital technology to create digital platforms for having an online presence.  How much does a digital marketer earn in India? Digital marketer salary by city City Salary Bangalore ₹5.5 Lakh New Delhi ₹4.2 Lakh Mumbai ₹3.7 Lakh Hyderabad ₹4.8 Lakh Pune ₹4.6 Lakh Chennai ₹4.1 Lakh Noida ₹3.7 Lakh Ahmedabad ₹3.9 Lakh Digital marketer salary by experience Experience Salary Fresher ₹2.8 Lakhs 1 Year ₹2.7 Lakhs 2 Year ₹3.4 Lakhs 3 Year ₹4.2 Lakhs 4 Year ₹5 Lakhs 5 Year ₹5.7 Lakhs 6 Year ₹6.5 Lakhs Digital marketer salary by industry Industry Salary IT Services ₹6.8 Lakh Internet ₹6.7 Lakh Software Product ₹5.1 Lakh Financial Services ₹6.7 Lakh KPO ₹5.1 Lakh Source Also Read: Short Term Job Oriented Courses Courses to Pursue After a Diploma Once you are done with a diploma, you can enroll in other courses to expand your career. But the question remains “after diploma which course is best?’ Check out the top fields where you can pursue a course after completing your diploma: Biotechnology If you are a science student wondering after diploma which course is best, pursue a biotechnology program. Biotechnology courses will teach you how to leverage the living system and organisms to create products with a biological mechanism. The field of biotechnology is not new. But pursuing this program will definitely open new career opportunities for you. If you like lab work, a biotechnology program will definitely appeal to your interests. You should also pursue biotechnology courses if you like biology and have effective organizational skills. Remember that the scope of research and employment is quite vast in this field. Interior Designing While wondering after diploma which course is best, you can also look into creative pursuits. For instance, you can enroll in an interior designing program. Pursuing a degree in interior design can reward you with a successful career. The demand for interior designers is also expanding as people are becoming more interested in decorating their fancy homes. Several institutions all over the globe offer interior design degrees to interested candidates. Interior designers must possess a good sense of aesthetics. They need to be able to feel the colors and create interesting stuff around the area they are hired to decorate. Interior designers are often hired on the basis of projects. In some cases, interior designers can open their stores to sell high-end furniture and designer items. If you are thinking about a career in interior design, you should have adequate knowledge about furniture and lighting. Moreover, you need to be an expert at space planning. Furthermore, remember that interior designers often need to collaborate with architects and furniture dealers. Fire and Safety Courses Are you wondering after diploma which course is best and thinking about pursuing job opportunities abroad? If so, you can enroll in fire and safety courses. The demand for safety officers is on the rise in various organizations. If you pursue a fire and safety course, you will understand risk management. These courses familiarize you with measures that you can undertake during times of emergency. You will be able to work as a safety officer after pursuing these courses and learning about preparedness tips. This type of course will interest individuals who have a knack for dealing with accidents like a fire. A fire and safety training program enhances your resume and provides you with an opportunity to work in big corporations. But leadership skills are a must to pursue this course and excel in this field. Computer and Programming Degrees If you are trying to figure out after diploma which course is best, you can choose programs related to the IT field. The vast domain of computer and programming includes a plethora of courses for students. For instance, you can focus on learning a particular programming language like Java or Python. Programming roles will never run out. So, programming courses can be a great addition to your resume. You can also pursue several other types of computer-related courses to expand your career opportunities. These courses are perfect for students who are interested in programming. You will find full-time as well as diploma courses related to the field of IT. Some IT courses are suitable for students from different streams. But some courses will only allow students with a science background. For instance, ethical hacking or coding courses require students to possess a little bit of prior knowledge. Nursing Are you interested in the healthcare sector and trying to figure out after diploma which course is best? In that case, nursing courses can be a great option for you. Nurse practitioners are not mere assistants to doctors. They often have the authority to register medicines and treat patients. Becoming a nurse can be a lucrative career as it requires a lot of seriousness and patience. In earlier days, the nursing profession was only thought to be for females. But the number of male nurse practitioners has increased significantly in the industry. Nursing courses teach how to manage patients and assist other medical professionals. These courses also teach candidates how to administer medicines or injections at hospitals or clinical settings. Moreover, nurse practitioners are taught to simplify information for patients and their family members. You can always pursue a bachelor’s or master’s degree to establish a career in nursing. But it is also possible to pursue several diploma courses related to nursing. These courses will also open job opportunities for you in foreign countries. Health and Physical Fitness Any fitness enthusiast trying to determine after diploma which course is best  or which diploma course is best for future, check out the health and physical fitness courses. These programs are ideal for you if you are always sharing fitness secrets with people. With rising health concerns, people are becoming more focused on physical fitness. Therefore, professionals who can help them in maintaining their health and fitness are in high demand. The health and physical fitness courses will enable you to pursue diverse career options. For instance, you can become a fitness coach or a personal trainer. These courses can also help you pursue the role of a fitness educator. Another lucrative career path after pursuing these courses is opening your own gym. You will be able to run a successful gym business with your expert knowledge about health and fitness. Cybersecurity If you are confused about after diploma which course is best or which diploma course is best for future can check out cybersecurity courses. Digital advancements are giving rise to more sophisticated cybersecurity threats. In this scenario, professionals who can combat these threats and prevent revenue loss for businesses are in high demand. Cybersecurity programs teach learners ways to protect confidential information from hackers. These training programs have a particular focus on risk management and incident response. This is also one of the good choice if wondering in diploma which course is best After enrolling in these programs, you will learn to smoothly navigate through the evolving domain of cyber threats. So, you will secure job roles in organizations looking forward to protecting themselves from security breaches. Data Science and Analytics If you are wondering after diploma which course is best, check out the immensely popular data science and analytics programs. With the rising amount of data on a daily basis, the demand for professionals to deal with it is quite high. Data science and analytics programs focus on familiarizing students with the analysis and interpretation of data. They help learners to extract meaningful information from data to drive effective business decisions. These courses often revolve around predictive modeling techniques and machine learning concepts. As a result, professionals become experts at developing data-driven strategies for organizations. IT Infrastructure Management When you can’t figure out after diploma which course is best, IT infrastructure management programs can be a good choice. Every organization relies on a robust IT infrastructure to drive its operations in a digital world. IT infrastructure management courses cover various aspects like cloud computing and network administration. These programs also teach learners how to troubleshoot issues with the IT infrastructure. In a nutshell, best diploma courses  allow professionals to run the IT systems of organizations smoothly. They are highly focused on cloud computing. So students can learn about concepts like remote access and virtualization. Do you want to know more about diploma courses in 2024? If you are keen to know more about the different diploma courses in 2024, then we highly recommend you to join an institute that has strong tie-ups. Some of them include the IIT Madras, MICA, IIIT-B, NMIMS, and the Cambridge Judge Business School Executive Education.  Not to mention, the institute must assist you in your job search once you complete your course. We spoke about the requirements, the best diploma courses, and job prospects too. When choosing a diploma, consider high salary diploma courses after 12th that quickly prepare you for the workforce. For those aiming for stability, explore which diploma course is best for government jobs. I hope that you understood how to go about things in your search for the best diploma courses to do in 2024.

by Dilip Guru

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13 Jul 2024

Project Manager Salary in India in 2024 [For Freshers & Experienced]
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Project Manager Salary in India in 2024 [For Freshers & Experienced]

Wondering What is the salary of Project Manager in India per month? Every company wants to have a well-skilled project manager to handle and manage their project development process. Companies usually have multiple programs running simultaneously, and a project manager usually is in charge of more than one project. Because of this reason, companies are not shying away from offering increased project manager salary in India. Thus, if you have the required skillset and are ready to keep yourself updated, your career as a project manager is expected to keep growing onwards and upwards. This line stands true especially when we consider that a project manager salary in India is directly or indirectly dependent on how upskilled and updated they are. Hence, the skills to manage a project and multiple teams are a core skill required. The salary received by the manager will depend on the type, scale, and the number of projects managed. Your Pace- Your Place- Thats why we are here Let’s know in detail about the Project Manager salary in India. Check out our management courses to upskill yourself. What is Project Management? The process that involves managing a project from idea to completion is project management. It could be something as simple as automating an operational process at a department level, or it could involve a new project in collaboration with clients, vendors, and other stakeholders. The main processes are ideation, creation, execution, and closure. It will include planning, team management, procurement, integration, controlling, and risk assessment.  Depending on the product to be delivered, a project has a specified time frame within which it is initiated and completed. In contrast to a product that evolves with customer needs, a project carries a clear definition of what needs to be delivered. Because of the demand, project manager salary in India is one of the highest. In other words, project management is the process of using tools, skills, information, and techniques in the project operations to obtain the project’s objectives. The five major categories of project management processes are as below. Initiating Planning Executing Observing and regulating Closing You can increase your chances of a decent entry level project manager salary if you are well-versed in the aforementioned project management processes. Who is a Project Manager? The person who leads the project and is responsible for ensuring each phase meets its objective is the project manager. They are involved in defining the main objectives, purpose and scope of the project, creating an integrated plan for development, leading the team during the execution stage, monitoring each and every aspect of a project to the final closing and review of the project. And in the end, the project manager is the person held responsible for the success or failure of a project.  If you are here, then either you are an existing Project Manager, or you are looking to pursue this field for your future. Either way, let’s take a look at the salaries you can expect. Project managers are responsible for overseeing and managing product development to ensure successful product delivery within a fixed scope, budget, and deadline. Balancing cost, time, and quality to maintain the scope of the project is the biggest challenge a project manager faces. Their roles include:  Timely identification and mitigation of potential risks  Setting deadlines, budgets and appointing employees Managing the scope of the project, tasks, infrastructure, materials, and reports Learn more about the roles and responsibilities of product managers. Project management involves the achievement of the goals of a specific project by implementing methods, processes, knowledge, and experience. Project managers require technical expertise in particular disciplines and have sector-relevant backgrounds. Projects have pre-defined targets, and managers should be competent to meet the goals. Also, project managers are expected to have an efficient and systematic approach to scheduling and managing the project. Explore our Popular Management Courses Leadership and Management in New-Age Business Post Graduate Certificate in Product Management Executive Post-Graduate Programme in Human Resource Management Professional Certificate Programme in HR Management and Analytics Executive Post-Graduate Programme in Healthcare Management Executive Management Programme in Strategic Innovation Digital Marketing and Business Analytics Certificate Programme in Finance for Non Finance Executives Certificate Programme in Operations Management and Analytics Global Master Certificate in Integrated Supply Chain Management upGrad's Job Linked Advanced General Management Program from IMT Ghaziabad Global Professional Certificate in Effective Leadership & Management Advanced General Management Program Strategic Human Resources Leadership Cornell Certificate Program Digital Transformation Cornell Certificate Program Executive Leadership Cornell Certificate Program Management Essentials Management Courses Project managers are always in demand and therefore, project management is one of the greatest sought-after careers in India. They are offered competitive salaries but finding a company that can pay the best PM salary based on your skills can be challenging. upGrad’s Exclusive Product Management Webinar for you – How to craft GTM Strategy for a Product? document.createElement('video'); https://cdn.upgrad.com/blog/panel-discussion-on-crafting-gtm-strategy-for-a-product.mp4 There are various classifications of a project manager, and your salary will change accordingly. The topmost classifications are: Project Manager Portfolio Manager Product Manager One of the key responsibilities of a project manager is to manage one or multiple projects within an organization. They are tasked with using project management strategies like blockchain and Lean Six Sigma. These strategies help them to plan, monitor, report, and prepare a budget for the project. Occasionally, they may be tasked to present the project’s concept and supervise its execution. The CAPM salary in India is high, considering the multiple challenging responsibilities the project managers handle. Another primary role includes working as a liaison between the individuals tasked with project completion and the higher management. They should ascertain that the project works hassle-free and timely. Moreover, they should frequently report the project’s progress to senior management.  Handling these responsibilities needs great skills, and so, the CAPM salary in India is high. Some more roles and responsibilities of a project manager: Developing the project idea Developing and managing different project groups Set a deadline and track the project’s progress Determine any issues and fix them Overseeing your finances Guarantee stakeholder satisfaction Project’s performance evaluation Need for Project Managers: Several projects are running concurrently in almost all companies. This is where the project managers work in charge of various projects. Their exceptional project management skills encourage many companies to provide admirable salaries in India and other nations. The career graph and salary figure accelerate for the project managers with demanding skills. This is because their salary in India and other countries primarily depends on how skilled and updated the project managers are. The PM salary in India depends on various factors, including the scale, type, certifications, and the number of projects they handle. What are companies looking for when hiring a project manager? Answering this question helps you to acquire the required skills and get the dream job with a decent PM salary in India. Companies usually look for the following aspects when hiring a project manager: Able to create an outstanding customer experience every time Invent new ideas and effectively express them to others. Planning, communicating and handling project progress to ensure project milestones are met. Risk identification and mitigation. Deriving solutions for complex projects Manage scope, deadline, quality, resources, scope, budget, and customer satisfaction throughout the project. Supervise remote resources and offshore employees Thoroughly understand internal processes and adhere to them. Streamline the sales process.   Deliver a broad assortment of services wherein project management demands a detailed examination of different variables. Project Manager Qualification For someone to be eligible to get the standard project management salary in India, they must fulfill a few crucial conditions. These are the main factors to think about for getting a project manager salary in India. Education Background: Prospective project managers should have finished their undergraduate and graduate studies in business or management-related fields otherwise they’ll be under project manager salary fresher Experience and Certification: Professional Project Management credentials are a must, as is a sufficient quantity of related job experience for project management salary. Distinguished Certification Programmes: Certified Associate in Project Management (CAPM) and Project Management Professional (PMP) are two well-known certification programmes to consider for a project manager position. Project Manager Salary in India India is working for the tag of a superpower in the world. It needs to establish itself as a safe haven for different industries. MNCs coming here are convinced that India has the talent to lead its projects. Hence, many are now setting up warehouses, production units and call centers in the country.  Today, existing project managers are busy improving their current skill sets and freshers are looking to learn and grow.  Read: Product Management vs Project Management India is one of the great hubs of several industries from different sectors. This country owns talented individuals who can handle various projects. Therefore, India has several production units, warehouses, and other set-ups. It indicates that the project manager’s salary is rising in the country. The four key factors that influence the project manager’s salary in India are the company and sector, the project manager’s experience, the location of the company, and the project manager’s skills. You can evaluate these factors to have a clear perspective on the MBA in project management salary. The Growing Demand for Project Managers in India According to economic times, the project management profession is likely to outperform the total global job growth over the coming years, creating a lot of new job opportunities with highly-competitive pay for the position. According to the Project Management Institute’s (PMI) report, India will need almost 7,000,000 new project managers in the next 10 years to look after the growing industry needs in the nation. Sectors like construction and manufacturing, information technology and finance and insurance require skilled project managers.  The demand for these managers is always high. The list is endless. That’s the primary reason project manager salary in India is quite high. The ever increasing demand. Going by the reports, by 2027, India will be the second-largest producer of project management-oriented jobs in the world, second only to China. At a global level, 22 million new project management job openings are expected by 2027. First, let us look at the opportunities open to project managers in India. A simple LinkedIn search can land you on more than 7000 job opportunities for a Project Manager in India, and that too from reputed firms like IBM and Kotak Mahindra Bank. Source Top Management Skills to Learn SL. No Top Management Skills to Learn 1 Consumer Behaviour Online Courses Financial Analysis Courses FinTech Courses Online 2 HR Analytics Courses Online Communication Courses Online Effective Communication Courses 3 Research Methodology Courses Mastering Sales Courses Business Communication Courses 4 Fundamentals of Journalism Courses Economics Masterclass Online Courses On Naukri.com, there is more than 70000 project manager related job openings from different firms in India. Out of these, almost 15000 are from the capital region of Delhi/NCR region, followed by 12000 each from Mumbai and Bangalore. The pane shows about 50600 results. There are ample opportunities for people with the right skill sets and experience. So, there are opportunities galore for project manager, and the indispensable nature of their jobs ensures that project manager salary in India is quite elevated.  Source Project Management has turned out to be a critical aspect of businesses to the level that the demand for project managers will never cease. Project managers are demanding in nearly all sectors, specifically in today’s advanced and methodical business environment. Typically, these industries have an identical need for innovation and productivity. But, the professionals’ roles and responsibilities vary.  There are ample job opportunities for project managers in industries like finance, construction, engineering, information services and technology, healthcare, insurance, advertising, etc. The related job roles offer decent PM salary in India based on skills, experience, location, and other factors. Various facets should be considered to effectively plan and implement a project. Owing to the skill gap that businesses face today, the demand for skilled project managers is more, but their availability is limited. Most project managers can’t be so efficient even after undergoing formal training from the traditional courses. Companies sought after those candidates with a blend of theoretical knowledge and practical work experience. The rising demand for project managers has increased the demand for pursuing a suitable project management professional course. The reliable project management courses help candidates to master the art of planning and implementing projects. Plenty of businesses are adopting project management for their business processes.  It is gradually becoming an integral part of businesses regardless of their industries. They are ready to offer admirable PM salary in India to deserving candidates. Another key trend in the context of demand for project managers is project management for small projects. For a few decades, project management was a marginal subject and was perceived as an added cost for small projects. However, today companies are realizing the significance of project management for small projects. Therefore, it unlocks doors for individuals willing to learn project management while simultaneously working on the relevant job role for small projects. Therefore, it generates plenty of project manager jobs that must be filled up by skilled candidates. Let us look at the most important aspect – the Project Manager Salary in India. How much can you earn if you enter this field? The Median Project Manager Salary in India According to Glassdoor, the average project manager salary in India is around Rs 14,00,000. For comparison, the average salary for a software developer in India is only around Rs 5,00,000. So, being a project manager could you fetch almost three times more income than your software developer counterparts! Source Types of Project Managers & Their Salaries There are typically five different kinds of project managers in India. Here’s a brief about them, along with the project management salary in India for each of them: IT Project Manager We are aware of the current surge in information technology. The IT sector is quite the buzz, not only in India but around the world. It follows that one of the most sought-after positions is that of IT project manager. Let us reveal to you a startling truth, though: “Not all IT project managers even have an academic background in computer science or coding.”  With the project management scope in India, of course, being familiar with technology is crucial for an IT project manager. Notably, considering the scenario, future of project management in India is a bit better. But much more crucial are the capacity for original thought, good organizational talents, and the ability to organize, implement, oversee, and carry out a project without a hitch, for better salary of project manager in India and pmp  certification salary. About 1,00,000 (INR) is paid to an IT project manager in India per month, or 14,00,000 (INR) annually. Engineering Project Manager You can search for this profile once you have earned your engineering degree. A project manager is required in every industry, regardless of background—you can work in software development or civil engineering, and get at least average salary of a project manager in India, as there is a high scope of project management, with a decent project manager salary. Most of the time, project managers in this industry collaborate with construction firms and other project managers to develop or maintain either new or already established infrastructure, with IT project manager salary. Engineering Project Manager salary per month in India is about ₹ 1,62,500 whereas ₹ 23,00,000 per year in base pay. Marketing Project Manager To assist in promoting their products, every business in the market requires a marketing project manager. One of the most versatile positions in this profile is marketing product manager and gets you mba project management salary. They monitor the strategies employed in product marketing and make periodic adjustments to put the required actions into action. To properly manage a product or product, a marketing project manager collaborates with the public relations manager, sales team, and other marketing team members. The average project management salary in India for the marketing profile in India is roughly 9,71,414 (INR)/year. Construction Project Manager To become a project manager, you need to be quite knowledgeable about the construction sector. They are accountable for efficiently managing the resources while controlling the labor force, schedule, and supply chain. They frequently oversee protracted projects.  The average construction project manager salary in India is around 9,18,145 (INR). Health Service Project Manager The health services industry has improved since people saw how important it was to have effective hospitals, rehabilitation homes, etc. A project manager has become essential to the health sector because overseeing all of these is a lot of work. Additionally, this profile is among the most reliable on the market. In India, the average project management salary in India in the healthcare industry is around 6,47,071 (INR). Factors Affecting Project Manager Salary in India The four main factors affecting the Project Manager Salary in India are: Sector & Company– In most job profiles, the company you choose to work for affects the final salary. For a project manager, the sector they choose to work for will also have a bigger impact on the final salary. Also, the bigger the brand or company, the higher is the salary you can expect.  Experience – Managers with more experience will earn a higher salary when compared to persons who are managing their first projects.  Location – Location has a high impact on the salary of a project manager. A job in a city known for its information technology infrastructure will pay a higher salary in comparison to a job in a smaller city. Skills – The important skills you have, the better is the ability to understand. Location is all set to play a vital role in deciding project manager salary in India. Technical skills are too the influencing factors. For instance, if the job is associated with construction project management then having planning tools knowledge or drawing skills will add extra value to your resume. Also, it will increase your chances of obtaining a decent entry level project manager salary.Few other factors affecting the project manager’s salary in India: Education:One of the overlooked factors is education. Organizations with varied domains have their unique need for project managers. For example, a construction-based organization will hire candidates with civil engineering or equivalent degree. Similarly, financial firms will hire candidates with a financial degree. An oil and Gas sector company will hire project managers from a chemical engineering background. Talented candidates from IT backgrounds can have a well-paying IT project manager salary in India. Vacancy:The organization’s urgency to fill in the vacancy can present a decent opportunity to obtain a decent salary range. Employers are hunting for the right fit and are ready to pay a higher salary than their expectations.The urgency for a vacancy in an organization is outside the applicant’s control. But what an applicant can best do is to incorporate the value-adding factors on their resume/profile. They can stand out from the crowd through their exceptional skills, domain expertise, sound academic background, and certification. All these factors can bring you close to filling up the vacancy for project managers in leading organizations. Our Top Management Articles Top 7 Career Options in Management To Choose [For Freshers & Experienced] Online Product Management Courses to Kickstart your Career Top 10 Career Options in Business Management in India 8 Crucial Business Management Skills Every Manager Should Have Future Scope of Management: Scope, Salary, Career Opportunities Career Options After MBA – Highest Paying Management Jobs 5 Key Skills Required for Successful Management Career & How To Achieve Those Skills? What is The Nature and Scope of Management? Importance of Management in Every Organisation – [A Complete Guide] Project Manager Salary in India: Based On Sector & Company Earnings of a project manager depend upon the domain. For example, according to PayScale, the average salary for a construction Project manager is near Rs. 1,00,000. Source IT Project Managers handling complex software projects for big IT firms can earn close to Rs 15,00,000 per year which is an excellent salary. This IT project manager salary is more for experienced candidates. Source Your salary will also depend on the company you are working in. Normally, tech giants Amazon, Microsoft, Google, and Goldman Sachs pay more than average. But getting into these can be quite challenging as they generally have a rigorous recruitment process and tend to require higher aptitude and problem-solving skills than average.  List of top recruiters based on their pay: Source Capgemini, Cognizant & Accenture offers about Rs. 2,000,000 per annum as salary. It is followed by HCL, Infosys & Wipro at Rs. 1,000,000 per annum. Project Manager Salary in India: Based On Location Also, the amount in your paycheck may also depend on your location. Location plays a vital role in determining project manager salary in India. For example, the salary for an IT project manager in India can be more than Rs 20,00,000 per annum. The image below shows that most of the bigger cities in India offer a salary higher than the national average.  Source The image below shows that a person in the IT hub Bangalore can earn about Rs 2,100,000 per annum.  Source It is around Rs 14,50,000 in both Hyderabad and Delhi for the same role. Hyderabad Source Delhi Source Project Manager Salary in India: Based On Experience The more experience you have the higher your pay package will be. So, if you are a beginner and have only recently entered the industry, you will have to moderate your hopes accordingly. So, let us break down Project Manager salary in India, depending on how many years of experience you have in your bag – Let’s see how a project manager’s salary in India varies based on experience. Entry-Level Project Manager Salary in India The average entry-level project manager salary in India is ₹490,819 Mid-Level Project Manager Salary in India The average mid-level project manager salary in India is ₹1,201,384 Experienced Project Manager Salary in India The average experienced project manager salary in India is ₹1,659,957 Experience plays a major role in the project management field, or any field for that matter. Project managers with an experience of around 1-4 years can earn around Rs 6,20,000. A project manager with 10-19 years of experience can earn an astounding Rs 20,00,000 per annum on an average. Source So the more time you spend in the industry, the better fruits it will yield for you. Project Manager Salary in India: Based on Skillset A project manager is responsible for planning, organizing, and directing the completion of certain projects within pre-defined timelines and budgets. Different skills impact the project manager’s salary in different project manager jobs. The following list shows some of the sought-after skills for project managers. HTML Software Architecture Technical Analysis Product Management Consulting Management Computational Fluid Dynamics Machine Learning Embedded/Real-time/RTOS IT Security and Infrastructure The key soft skills for the relevant job roles are analytical thinking, effective communication, time management, and leadership. The hard skills depend on the company and industry they work in. But the common ones are: Designing project plans Risk management Budget management Project Lifecycle Management Performance tracking Understanding various project management methods (Agile, Waterfall, Scrum, Lean, and PRINCE2) Understanding of project management tools (Trello, JIRA, Asana, and Monday) Companies prioritize these soft and hard skills; accordingly, they determine the appropriate project manager salary Bangalore and other cities. Project management and agile software development skills are getting more responses for the important skills which can take your salary higher. Source Leading Industries For Project Managers In India Here is a breakdown of project management salary in India for different industries: Pharmaceuticals  INR 14,80,000 IT INR 14,00,000 Real Estate INR 9,18,145 Healthcare INR 6,47,071 Logistics INR 6,00,000 Hospitality  INR 21,00,000 Project Manager Salary on Other Countries Project Managers salary in The US: $88,545 Source Project Managers salary is The UK: £38,225 Source What are the companies looking for? The broad scope of the requirements are listed below Passionately customer-focused and is relentless about providing an excellent customer experience every time Have an ability to ideate and communicate the requirement. Plan, communicate and manage the progress of projects, maintaining project momentum, and achieving project milestones. Identify and effectively mitigate risks Facilitate resolution of issues and roadblocks, escalate when appropriate Management of scope, budget, timeline, resources, quality and customer satisfaction throughout the project Manage remote resources in a matrix environment, including offshore resources Deliver a diverse scope of services where project management requires an analysis of numerous factors Maintain up-to-date knowledge of and compliance with internal processes and procedures Support the Sales cycle Source What do you need? A graduate degree in the chosen field is most important. Good technical skills in the field, for example – IT, construction, or healthcare. In addition to these, you have to develop and sharpen critical thinking, communication, and leadership qualities. You can develop these through education programs, practice, and experience. Why should you become a Project Manager? It is but natural to be attracted to the high salary that a project manager can earn. But, to succeed, you need to have a passion for driving a project from inception to closure. As is mentioned above, you can develop the skills but you should be clear on why you want to pursue the field.  Let us understand why you can pursue this field:  Project managers are high in demand and the demand is set to increase. It means a good project manager can pick and choose projects that suit them.  A variety of fields requires project managers, so you will have a chance to work in a field that is of interest to you. Some of the sectors that you can explore are Infrastructure, IT, Healthcare, Manufacturing, Telecom, Oil, and gas, etc. The learning curve allows for constant professional growth. You will interact with different perspectives across cultures and sensibilities. It will also help with personal growth.  You build your risk assessment and management skills. These are the skills that are essential for leadership roles. Most CEOs are experienced and applauded project managers. To make your career to grow as a product manager and earn the highest possible project manager salary in India, you need to have update yourself required skills. Learn more: Product Manager Interview Questions & Answers Other Related Job Profiles As per PayScale, there are some related jobs to a Project manager, so let’s see how they stand with respect to our discussion so far by looking at the salary.  Team Leader, IT can earn between Rs 5,86,000 to Rs 20,00,000 per annum.  IT Consultants can earn between Rs 3,89,000 to Rs 20,00,000 per annum.  Operations Manager can earn between Rs 3,00,000 to Rs 20,00,000 per annum.  Associate Software Engineer can earn between Rs 2,36,000 to Rs 10,00,000 per annum.  Source Study Product Management Courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. How to become a Project Manager? It demands time and experience to become a project manager. But the following factors can help you in this journey. 1. Earn a degree: Usually, a bachelor’s degree is required for becoming a project manager. But some candidates begin their career with simply a high school diploma degree or an associate’s degree with related work experience. The standard degree for becoming a project manager is Business Management. After gaining some experience in the relevant profession, they can focus on marketing or engineering to get a project management certification. For example, a candidate aspiring to work as a project manager in IT project management can first obtain a degree in computer science and get some work experience. This approach can increase the odds of obtaining a good IT project manager salary. 2. Gain related work experience: Work experience is required to escalate the career graph as a project manager. For example, marketing managers can use their experience in running marketing campaigns to embark on a successful career in project management. 3. Earn a certification: Project managers who get a certification from a renowned institute can demonstrate that they own the required soft skills and hard skills. These skills help them to easily obtain a professional project manager job role. Earning a certification in the IT domain can provide easy access to mid and senior-level project management employment and with decent IT project manager salary in India.  4. Apply to job positions: After fulfilling the educational prerequisites, gaining relevant work experience, and earning a certification, the next step is to apply for job positions. Project managers must submit applications for positions in those industries they are experienced or knowledgeable. They must update their CV with the relevant experience and demanding skills. 5. Pursue project management courses: The demand for skilled project managers is increasing because businesses want to accomplish challenging projects in challenging situations. Consequently, enterprises are at peril due to a skill shortage. So, it is evident that project management presents ample job prospects for candidates with exceptional abilities. There is also an increasing demand for practitioners who possess technical, leadership, and business judgment skills.  You can easily learn these skills by enrolling in a project management course. MBA graduates who have completed one of such courses can get an admirable MBA in project management salary. A few of the online project management courses are: Certificate Programme in Project Management Advanced Programme in Supply Chain Management Executive Programme in Project Management Strategies to earn higher as a project manager: Regardless of the project manager jobs, the following strategies may help you to earn more. Pursue industry-specific education Practice project management skills Stay abreast with recent trends in your industry Enhance your soft skills for effective project handling Switch to a higher-paying industry Learn from your project peers to hone your project management skills High-paying project management jobs in 2022: You can wisely choose your career domain if you are familiar with some of the high-paying project management jobs. They are described below. Marketing Project Manager: They are tasked with overseeing projects related to marketing and advertising. They also need to fulfill common duties like planning marketing campaigns, assessing conversation analytics, working with the marketing director for budget preparation, and discerning ways to improve ROI and optimize campaigns, etc. Efficiently handling all these duties can increase your chances of obtaining a higher project manager salary.    2.Construction Project Manager: Most construction projects entail functions like logistics, budgeting, labor management, vendor management, team building, etc. The construction project managers are tasked with efficiently managing all these functions.   3.  Project Management Consultant: They are equipped with resources and knowledge to efficiently handle planning, organizing, delegating, budgeting, encouraging team members, and more.  4. PMO Manager: They supervise the project managers who work with the clients on behalf of the organization. 5.IT Project Manager: Their common duties involve communicating to clients and stakeholders to understand project objectives, understanding the project roadmap, creating a project team, supervising the project progress, and more. Their ability to handle these versatile job duties guarantees them an admirable project manager salary.    6. Engineering Project Manager: Their key responsibility is to supervise an organization’s engineering projects. Project Manager Roles and Responsibilities Project managers play a pivotal role in the successful execution of projects across various industries. Their responsibilities encompass a wide range of tasks that ensure the project’s objectives are met efficiently and within the allocated resources. Throughout different project phases, project managers are involved in crucial activities that demand strong leadership, communication, and problem-solving skills. Project managers collaborate extensively with stakeholders to determine the project scope, goals, and objectives at the beginning phase. They perform feasibility studies, assess hazards, and develop a complete project plan that includes the timeframe, budget, and available resources. As the project enters the planning phase, project managers work with their team members to assign tasks and responsibilities, ensuring that each team member understands their position. During the execution phase, project managers monitor project progress, deal with any unexpected obstacles, and keep open lines of communication with stakeholders. To keep the project on schedule, they must make choices in real-time. Effective communication skills are required to keep everyone up to date on project developments, prospective concerns, and necessary changes. Throughout the project’s life cycle, project managers continuously assess risks and devise mitigation strategies to avoid any major setbacks. They need to remain adaptable, as projects often encounter unexpected changes that require immediate solutions. In the closing phase, project managers conduct a thorough evaluation of the project’s performance, ensuring that all deliverables are met and the objectives are achieved. They also prepare project reports and document lessons learned to improve future project outcomes. Overall, project managers are the driving force behind the effective completion of projects. Their ability to effectively lead, communicate, and solve problems ensures that projects are finished on time, on budget, and to the satisfaction of all stakeholders. How To Earn More As a Project Manager In India: Uncover The Strategies   In certain businesses, the remuneration of a fresh project manager in India is rather cheap. However, there is a method by which you can outearn your peers in terms of pay. To increase your productivity in your line of work, apply these tactics.   Go for Industry-Specific Training   Using this technique most effectively is to decide even before you attend college. It is not feasible to work as an engineering project manager after receiving your degree in healthcare because that position pays the highest. While a master’s degree is not necessary, industry-specific knowledge is crucial with with one can work anywhere in India, with high project manager salary in Bangalore  Continue Honing Your Project Management Techniques   The workday of a project manager is not 9 to 5. Multiple-task juggling is expected of you when working in this profile. You can only succeed at this by consistently using your project management abilities. Hundreds of publications and videos exist that discuss improving your skills. Make the most of them and establish yourself as a useful employee.   Obtain Certifications in Project Management   Although there isn’t much of a beginning wage for project managers in India, you can still make 20% more than your colleagues. How? Obtain a PMP certification instead. Gaining the advantage in wage negotiations is possible with the help of these PMP courses and certifications.  Transfer to a Lucrative Sector   Moving to a high-paying industry is the best approach to increase your compensation if you have experience in engineering. For instance, you might start off as an IT project manager. Still, once you have the necessary expertise, you could join a different business and apply for the position of engineering project manager, which would pay more.   Perks That Project Managers Enjoy Other Than Salary Numerous other advantages come with being a project manager. Among them are:  Compensation for Leave One of the biggest advantages of being a project manager is this. It is frequently difficult for persons in small-scale industries or other occupations to obtain paid time off. However, project managers are typically entitled to paid time off as a valuable team member.  Medical Coverage A project manager receives health insurance in addition to his pay, just like most other high-profile positions in the industry.  Retirement Plans Most project managers don’t qualify for pensions as they work for private companies. On the other hand, a project manager can use a retirement plan that is designed for him to help him save the right amount of money.   Bonuses  The project manager is entitled to bonuses just like any other employee. Depending on his success, a project manager’s bonus amount is determined by different slabs.   Honors and Commendations The organization that represents the Project Management Associates gives the project managers a variety of honors and recognitions.  Can Project Management Salary In India Improve Anytime Soon? The most recent data released by Glassdoor indicates that project manager pay in India will likely rise by over 10%. The data indicates a bright future for both novice and seasoned project managers in the business.   You can use one of three tactics to get paid more as a project manager in India: Make Your CV Exceptionally Good Recall that there are more applicants for the project manager post than you. There are a tonne of other people looking for work. What is the simplest approach to making a statement in the crowd? Make an excellent CV. How do you do that now?  When you understand the industry sufficiently, it’s time to obtain certifications. If you lack sufficient experience, you should include the PMP certificate from PMI, which is considered the industry standard.   Try To Always Participate & Engage In Big-Sized Projects While you might not be able to select your project in certain sectors or organizations, in others, this option might be available. Always take on a larger project if given the opportunity. Don’t back down just because you think it will be hard or take a long time.  Remember that demonstrating to recruiters the sizable projects you have managed gives you the appearance of a trustworthy project manager, which will help you advance in the field. Gain Knowledge, Skills, and Experience Experience is so important that we cannot stress it enough. The first quality a recruiter looks for in a project manager he wants to hire is sufficient experience. Even though you could experience discrimination as a new employee, you should have enough certification to prove your qualifications and abilities.  Soft skills are more crucial in this role than technical ones because a project manager operates more like a team leader, responsible for overseeing a whole group of people.  Career Growth and Advancement for Project Managers For project managers in India, career growth opportunities are vast and rewarding. As they gain experience and expertise, various career paths open up, allowing them to climb the corporate ladder and expand their horizons within the field of project management. One common trajectory is moving into senior project management roles. As project managers demonstrate their ability to handle larger and more complex projects successfully, they may be entrusted with more significant responsibilities and larger teams. This advancement often comes with increased remuneration and recognition for their leadership skills. Another promising avenue is program management. Project managers who excel in coordinating multiple projects with interdependencies may transition into program management roles. Here, they oversee a portfolio of related projects, ensuring alignment with organizational goals and strategic objectives. Additionally, some project managers may aspire to become executives within organizations. The experience gained from leading successful projects equips them with a strategic mindset, and their ability to deliver results makes them valuable candidates for higher management positions. Continuous professional development is crucial for project managers looking to advance their careers. Pursuing certifications like PMP or Agile can significantly enhance their credibility and open doors to more challenging and rewarding opportunities. Networking within the industry and staying updated on the latest project management trends also play a vital role in career growth. Conclusion Project Management is a firmly established field that shows no sign of diminishing in demand or popularity. With every company coming up with new ideas every day, handling and managing those ideas would require some great minds. Turning an idea into a reality successfully lies in the hands of a Project Manager, and we hope you are ready to do it! We hope you liked our article on Project manager salary in India. These numbers above are not set in stone. The real influencer of your salary is the skills you have,  the mastery you have attained over them, and how quickly you grow and make the company grow as well. We hope that you found our collection of management project topics useful. If you want to work on management projects under the guidance of an instructor and learn crucial management skills, then we recommend taking our Post Graduate Certificate in Product Management Course.

by Dilip Guru

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12 Jul 2024

11 Exciting MBA HR Project Ideas & Topics For Beginners [2024]
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11 Exciting MBA HR Project Ideas & Topics For Beginners [2024]

In this Article, you will learn 11 Exciting MBA HR Project Ideas & Topics For Beginners [2024] Analysis of Satisfaction Level of Employees in The Telecom Sector. A Study on The Various Employee Welfare Schemes at FMCG. Analysis of Employee Training Needs in Banking Sector Employer Branding Strategies in Struggling Companies Analysis of The Performance Appraisal & Bonus Payments HR Policies And Implementation at BPO Career Progression and Planning & The Impact on Employees in Quick Food Chains Employee Retention Strategies Role of women in Top Management Positions and its impact on company leadership. Employee Engagement Strategies in Information Technology Companies Analysis on How Executive Search Firms Find The Right Candidates for Leadership Roles? Read more to know each in detail. In my experience, pursuing an MBA in HR presents many projects to enrich your learning journey. These projects serve as invaluable opportunities to apply theoretical knowledge to real-world scenarios. The scope for an MBA in HR offers significant prospects, particularly in India. As professionals aspiring to join this career path, exploring various MBA HR project ideas for beginners is essential.MBA HR project ideas for beginners.  How to Choose an MBA HR Project Topic? Choosing the right hr project topics for mba is a crucial step in your academic journey, as it reflects your interests and demonstrates your understanding of HR concepts and practices. Here’s a comprehensive guide to help you select the perfect MBA HR project topic to make your future bright: – 1. Interest and Passion Always choose a topic in which you have a keen interest. The reason is it keeps you motivated throughout the project journey. Reflect on your career goals. What aspect of HR aligns with your aspirations? 2. Relevance to Industry Trends Research current trends in the HR field. Topics addressing contemporary challenges will appeal more to your professors and potential employers. Consider remote work management, diversity and inclusion, employee well-being, etc. 3. Scope and Feasibility Ensure the topic is neither too broad nor too narrow. It should be manageable within your project’s timeframe and resources. Assess the availability of data and resources needed for research. 4. Value and Contribution Choose a topic that adds value to HR practices or knowledge. It could propose solutions to existing problems or shed new light on HR theories. Consider how your project can contribute to the HR field as a whole. 5. Alignment with Curriculum Review your program’s curriculum and identify areas where you’ve gained substantial knowledge. A topic that complements your coursework can showcase your learning effectively. 6. Originality and Uniqueness Aim for a topic that hasn’t been extensively researched or offers a fresh perspective on a common issue. Originality will capture the attention of your professors and future employers. 7. Feasibility of Data Collection Ensure that you can access relevant data for your research. Primary data (surveys, interviews) or secondary data (industry reports, case studies) should be accessible. Preparing for an upcoming HR interview? Arm yourself with knowledge by exploring our comprehensive guide on HR interview questions and answers and stand out as a well-prepared candidate. 8. Alignment with Personal Strengths Consider your strengths and skills. If you’re good at data analysis, choose a quantitative research topic. If communication is your strength, opt for a topic that requires qualitative research and interpretation. 9. Ethical Considerations Ensure your chosen topic respects ethical guidelines. Research involving sensitive data or human subjects must be conducted ethically and responsibly. 10. Consultation and Feedback Discuss potential topics with professors, mentors, or industry professionals. Their insights can help you refine your ideas. Feedback from others can provide valuable perspectives on the relevance and feasibility of your chosen topic. 11. Impact on Organizational Performance Consider topics directly impacting an organization’s performance, such as employee engagement, talent retention, or leadership development. 12. Cross-Functional Relevance Explore topics that intersect with other business functions, like marketing, finance, or operations. This demonstrates a holistic understanding of business dynamics. 13. Comparative Studies Compare HR practices between different industries, organizations, or countries. Comparative studies can reveal insightful best practices and areas for improvement. 14. Future-Focused Topics Anticipate future HR challenges. Topics related to automation, AI in HR, or managing a multigenerational workforce can showcase your forward-thinking approach. 15. Pilot Studies and Interventions Plan a small-scale pilot study or propose an intervention to address a specific HR issue. This hands-on approach demonstrates practical problem-solving skills. Remember, your chosen hr project sample will shape your entire project, so invest time and thought into making the right decision. A well-chosen topic makes your project engaging and enhances your knowledge and skills in the HR domain, preparing you for a successful career in the field. MBA in HR Top Project Ideas Here is the list of HR topics for project: 1. Analysis of Satisfaction Level of Employees in The Telecom Sector. Telecom is a crucial sector employing lakhs of employees. Some of the top brands like Airtel, Jio & Vodafone-Idea work in this sector. This sector is one of the competitive sectors in India with cutthroat competition.  The work environments are known to be stressful and the work is tedious. A stressful and tedious work environment is common. So what is the satisfaction level of employees in this sector? You can also check out our free courses offered by upGrad under IT technology. The subtopics in the project could entail the impact of globalisation in the telecom sector. And with the advent of competitors in the market, each company tries is sitting at an edge. This is directly proportional to the stress on the workforce. As they are the wheels of the company. Also, another sub-topic could be how the presence of competitors is contributing to the attrition rate of the companies, employees have more options to choose from and would be naturally choosing that company that is employee-centric.  This is one of the hot HR related project topics. Our Learners also read: HR courses online free! 2. A Study on The Various Employee Welfare Schemes at FMCG. India has many premium & well-known brands in the fast-moving consumer goods sector. They employ lakhs of people with a lot of employee-centric welfare schemes. How have these schemes helped them retain employees for long periods with a very low attrition rate? How do welfare schemes contribute to retaining employees contributing to the low attrition rate? This is also a very relevant HR project for MBA.  The subtopics of research in this project could be  A comparison between the FMCG companies and the other companies.  A comparative case study of the difference between the policies of the FMCG or any other two big companies. Anonymous testimonials of the employees of these two respective sets of companies mention how the welfare schemes impact their lifestyle. Differentiator factors contribute to low attrition and high attrition rate. 3. Analysis of Employee Training Needs in Banking Sector Banking is constantly changing in India every year and people in the bank are more consumer-facing and have to deal with millions of consumers many of whom have little or limited knowledge of banking services. Banking is an ever-evolving sector in India, banking professionals are consumer-centric. Training remains constant for employees to service the needs of the customers. Also, Check out our Advanced Certification in HRM from LIBA This also means all the employees need to be trained at regular intervals to service the needs of all these customers. What would be the employee training needs in banks? The subtopics for this HR project could be- Behavioral segmentation of the types of customers depending upon the geography.  Common problem areas the customers come up with and ways to handle those. How to deal with tough customers? Do’s and Don’t to enhance customer satisfaction Read: Check out the Scope of MBA for IT professionals 4. Employer Branding Strategies in Struggling Companies Employer branding helps to position the brand as the number one place to work among students and potential employees. How will you convince people to join struggling companies using various employer branding strategies? Employer branding helps position the brand as a very good workplace. This creates a reputation among students and job seekers. This is one of the strong MBA HR project topics. The sub-topics could include the following- How to create USP for a company to create that into a brand. How and why welfare schemes should be communicated and branded. How to utlise networking channels through LinkedIn. How to make it look real by putting real employees as the brand ambassador. Check Advanced Certification in Digital Marketing from MICA 5. Analysis of The Performance Appraisal & Bonus Payments  Is the appraisal system structured to reward the best performers in a fair manner or there are gaps? Does the company distribute bonuses fairly among its workforce during good business years? This was among the good HR topics for research project 2021 and it is relevant today as well. The sub-topics could include- Case study of two companies- as to how they approach appraisals, what are their KRA management strategies. Case Study on how the employees of these two sets of companies perceive the appraisal. If they are satisfied, feel that it is fair, etc. How does appraisal impact the attrition rate of companies? Commonly used strategies for appraisal. Learn online MBA courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. 6. HR Policies And Implementation at BPO BPO is a very common concept in India where one company outsources its business processes to another company which helps it operate the business successfully. To operate better, one business outsources its business to another company. Employees work in shifts to match diverse timelines and business processes. What are the HR Policies applicable at BPO and how are they different from other companies? How are these HR policies implemented? These are pertinent questions that need to be asked. This makes for a good HR project topic. The subtopics could be: Job satisfaction among BPO employees. Factors contributing to the fear of losing a job. Attrition Rate and factors causing it. Read: Career in marketing and its scope in the US market. 7. Career Progression and Planning & The Impact on Employees in Quick Food Chains  Career Progression is an important motivator for employees to work hard and increase their productivity. Career progression is a big motivation behind increased productivity among employees. Career progression often means better pay, better job role, and more respect. How is employee-centric career progression and planning done in the fast-food chain industry?  The sub-topics could include- Impact of employees on food delivery duration. How global companies are competing with the national companies in the food delivery chain. Why do employees choose to join, attrite, or stay in the company? Impact of food delivery employees in growing a company. The job satisfaction rate for food delivery employees. Career Progression scenario of the food delivery employees. This is one of the good MBA HR project topics. Our learners also read: MBA job opportunities! 8. Employee Retention Strategies Tata Group is one of the biggest employers in India employing lakhs of people. Tata group is known to have the lowest attrition rate and employees retention strategies have been very successful. Low attrition and successful employee retention strategies are the core of the Tata Group. Besides, Tata Group has many employee benefit programs that have motivated employees. How have these strategies been implemented and what has made them so successful? This is one of the good HR related project topics. Also, Check out online degree programs at upGrad. 9. Role of women in Top Management Positions and its impact on company leadership. The year 2019-2020 has seen a number of women being elevated to top roles within top organizations. As this positive trend continues, some industries still see fewer women at the top. What is the role of women and what impact has it had on the leadership and management at these companies? What kind of role have women played and what impact has it had on the leadership and management at these companies? The sub-topics could include- The role of women in the top management. Impact the women leader brings to a company.  Case studies between two sets of companies one where the CEO is a female and the other where the CEO is a male. Comparison between quarter numbers for a female and a male CEO. What are the contributing factors behind the gender gap in top management positions? Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 10. Employee Engagement Strategies in Information Technology Companies Employee engagement plays a big role in employee satisfaction. It keeps them happy and solves their grievances and engagement. Information technology companies require long working hours with quality work. What type of employee engagement strategies would work here? The sub-topics could include- Contributing factor behind late woring hours. Contrbutiingfactors behind attritionrate. Reasons why long-tenured employees stayed. Comparative case study between two set of IT companies  A comparative case study can include, employee welfare, grievance, leave, appraisal, etc. polices. Check out the scope and career options in HR in the USA. 11. Analysis on How Executive Search Firms Find The Right Candidates for Leadership Roles? Lots of companies generally outsource hiring for leadership roles to executive search firms. These search firms excel at finding the right candidates for leadership roles. How do they manage to do this? What are the methods that they follow? The sub-topics can include- Legacy of leadership roles. Contributing factors behind the choosing any candidate for leadership positions Commonalities of atleast five recent leaders in the firm. Bonus Projects: Best Projects & Topics for MBA HR Exploring the Impact of Remote Work on Employee Productivity Diversity and Inclusion Strategies in Multinational Corporations The Role of HR in Mergers and Acquisitions Employee Well-being Programs and Their Effect on Job Satisfaction Talent Management Practices in the Tech Industry The Effectiveness of AI in Recruitment Processes Assessing the Impact of Leadership Styles on Employee Motivation HR Analytics: Predicting Employee Turnover in the Retail Sector Flexible Work Arrangements and Their Influence on Employee Retention The Role of HR in Fostering Innovation in Organizations Developing Effective Onboarding Programs for New Employees Analyzing the Impact of Performance Management Systems Strategic HR Planning in Startups Ethical Issues in Human Resource Management The Future of Work: Preparing for the Gig Economy Conflict Resolution Mechanisms in Modern Workplaces Evaluating the Success of Employee Referral Programs The Impact of Organizational Culture on Employee Performance Cross-Cultural Training Programs in Global Companies Human Resource Management in Family-Owned Businesses Corporate Social Responsibility (CSR) and Employee Engagement Workplace Diversity and Its Impact on Team Dynamics Employee Rewards and Recognition Programs: A Comparative Study HR Strategies for Managing a Multi-Generational Workforce Evaluating the Role of HR in Organizational Change Management The Impact of Work-Life Balance Initiatives on Employee Morale The Use of Social Media in Talent Acquisition Succession Planning Practices in Large Enterprises Assessing the Effectiveness of Employee Training and Development Programs The Role of Emotional Intelligence in Leadership Development MBA Programs in India An MBA enhances the brand value of a professional increasing its marketability. It affects the quality and quantity of job opportunities. Lockdown has made many reputed institutions offer their MBA programs online. There are exciting career options after MBA in HR. The projects we discussed, makes for good HR projects for MBA. You have the opportunity to choose from the MBA programs offered by top business schools. upGrad, India’s one of the top and trusted higher online learning can help you achieve your aim. It can help you apply for an  MBA from Liverpool Business School offering to choose from the six specialisations such as marketing, HR, and many more. Industry and Capstone projects will help you to apply learned concepts in a practical real-life scenarios. It definitely adds value to your learning experience but also industry-relevant learning gives you an edge such as practical application of marketing concepts that various brands have used. upGrad also offers individual mentoring sessions with industry leaders from various domains. You will get 360-degree career support and placement assistance throughout the MBA program. The assistance will help you to apply for a job with some of the top brands.  upGrad industry experts will mentor and guide you to build your personal brand. They will also review your resume and LinkedIn which will help you in applying for many marketing and business roles across brands. If you are a working professional or a student, you can do an MBA in HR while being at your place and at your own pace. At upGrad, we aim to move you up in your career with specializations from top universities. You get to learn from the faculty of  Liverpool Business School and industry experts and get hands-on knowledge in HR specialization.  With upGrad, you get to learn from the best faculty and experienced industry experts. Earn a global MBA in HR without quitting your job. You will be trained in the discipline with one-on-one interaction with the faculty and industry experts from top colleges. Conclusion:  I believe that choosing the right MBA HR project topic is crucial, especially for beginners. With the array of options available, it’s essential to align our interests with industry relevance. Reflecting on the insights shared in this article on 11 MBA HR Project Ideas for Beginners, I feel empowered to navigate these choices with clarity and confidence. These meticulously selected project ideas fulfill academic requirements and provide invaluable insights into real-world HR challenges. Whether delving into employee engagement strategies, talent management frameworks, or diversity and inclusion initiatives, each topic offers opportunities for profound learning experiences. As a mid-career professional aspiring to thrive in HR, I am eager to embrace these project ideas with enthusiasm and dedication. I am convinced that doing so will not only enrich my academic journey but also set the stage for a successful career trajectory in HR management.  

by Dilip Guru

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07 Jul 2024

27 Fun Finance Project Ideas & Topics [For Freshers & Experienced]
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27 Fun Finance Project Ideas & Topics [For Freshers & Experienced]

One of the best ways to increase your knowledge on a subject is to put it to a practical test. This is why working on real-world finance topics for presentation is an excellent means to hone your skills. If you’re a finance student looking for finance projects to work on, then look no further because we’ve listed 27 finance projects to inspire you to take a hands-on approach! Check out our free courses to get an edge over the competition. We have added remarks on certain projects to explain their premises and benefits. You can pick a top 10 finance topics depending on your interests and expertise. What is Finance? Finance is a diverse field that includes the management of money, assets, along with investments. However, it revolves around allocating and utilizing resources to achieve specific financial goals. Finance can be broadly categorized into three main areas: personal, corporate, and public finance. 1. Personal Finance This branch deals with individual financial management. It contains budgeting, saving, investing, planning for retirement, and many more things. On top of that, it also aims to help individuals make informed decisions to secure their financial well-being. 2. Corporate Finance Corporate finance focuses on financial decisions within organizations. It includes assessing various investment opportunities, raising capital, managing financial risks, and optimizing the allocation of resources to maximize shareholder value. Moreover, corporate finance is important for businesses of all sizes. 3. Public Finance Public finance pertains to the financial molding, and debt management. Public finance is critical in supporting essential public services and economic stability. Top Finance Project Ideas & Topics For Students & Beginners Here are some of the most interesting and helpful finance related project ideas you can use: 1. ICICI Prudential Life Insurance – The Importance of a Strong Brand Image Remarks – Branding can have a huge impact on a company’s success. Understanding how you create a brand and promote it is vital for the growth and marketing of a business. This finance topics for presentation will help you study the same. The sub-topics could include- ICICI’s current brand image What makes ICICI different from other brands. How ICICI changed the banking culture for good. Strategies to create a brand image. Employee and Customer Satisfaction Case Study between the ICICI and its competitor showing the above parameters. All of this should make the project stronger backed by facts and statistics. You can also consider doing our Job-ready Program in Financial Modelling & Analysis if you are interested. 2. What are Non-Performing Assets and How to Deal With Them Remarks – Non-performing assets put banks at serious financial risk. It is a loan or advance for which the interest or principal payment is overdue. And there aren’t many solutions to this problem. You’ll get to explore all the aspects of this issue. This is among the best finance project topics for you if you’re interested in the banking sector. The sub-topics could include-  How does NPA impact the lending culture of banks? Impact of NPAs on the banks. Comparative study between banks having less and high NPAs. Learn Online MBA Programs from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. 3. Evaluating Portfolio and Making Investment Decisions This finance topics for presentation will help you understand what a portfolio is and how you should work with it. You’ll study the different strategies for growing a portfolio, making it a great project for those who want to get into portfolio management. It is a great finance research topic for those who want to get into portfolio management.  The sub-topics could include: What is a portfolio? How to approach the study of portfolios? How to assess the difference between a good and bad portfolio? What makes a good portfolio? What makes a bad portfolio? Possible investment options basis the portfolio evaluation. 4. Studying the Home Loans Indian Banks Offer Remarks – Indian Banking Sector is very unique and dynamic. This project will help you study its effect on the Indian housing sector through its offered loans and how these loans differ from other lending instruments. This project will study the effect of the Indian Banking Sector on the Indian housing sector. A house is an appreciating asset and it is one of the highest sectors where lending happens in the country. The sub-topics could include: What is a home loan? What are other different kinds of loans? How is a home loan different from other types of loans. What are the interest rates for different banks? How to choose the right to procure a loan. Featured Program for you: Job-ready Program in Financial Modelling & Analysis 5. Mutual Funds – What are They and Their Future Remarks- Mutual funds are becoming more and more popular every day and if you’re interested in them, this is among the best finance topics for you. Mutual funds are getting attention with each passing day. If they interest you then this is going to be a relatable finance research topic for you. A mutual fund refers to an open-end investment fund managed by a dedicated fund manager. It pools money from many clients including individuals and companies. This is one of the best finance project topics. The sub-topics could include: What are mutual funds? What are different types of mutual funds? Who are the different providers of mutual funds? How to choose among different types of mutual funds? Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses 6. A Study on Mergers and Acquisitions in the Indian Banking Sector Remarks – Indian banking sector has seen plenty of mergers and acquisitions. You’ll discover the different M&As that have taken place in this field while doing this project. This project is suitable for students who want to pursue a career in banking. The sub-topics could include: What are mergers and acquisitions Why M&As happen? Case studies showing the impact of mergers and acquisitions in the past 10 years for at least six companies both globally and nationally. How mergers and acquisitions dictate the purchasing style of consumers. 7. The Effect of Different Leadership Styles Remarks – Leadership is among the most valuable aspects of management. In this project, you’ll study how different leadership styles impact the operations of a company and its revenue. While working on this finance project you will learn about different styles of leadership such as; autocratic, coaching, authoritative, etc. The sub-topics could include: What is leadership and why it is important? What are different styles of leadership? Which leadership style is useful for which type of situation? How does leadership create an impact on an organizational level? 8. Evaluating the Capital at South Central Railway Remarks – Indian railways are an integral component of the Indian economy. This project on    finance topics will make you familiar with capital management in Indian railways. It’s an excellent way to understand how the public sector manages its funds and resources. This makes for one of the best finance related project topics. The sub-topics could include- Why are railways important? A brief history of Indian railways and their significance in history? Why are they still relevant? How much do railways help the economy? How railways create an impact on the economy, people’s lives, etc. 9. Evaluating the Performance of Private and Public Mutual Funds Remarks – Analysing the performance of private and public mutual funds can help you test your analysis skills. Having strong analytical skills is necessary for many finance roles such as investment bankers, financial analysts, advisors, etc. So this project would be suitable for you if you want a career in one of those fields. Analysis is one of those skills which is applicable in any field. It not only does make one technically sound but it has a bigger role in effective decision-making. It creates an impact in effective business decision-making as well as helps one in progressing towards their career goals. The sub-topics could include: What are mutual funds? What are types of mutual funds? Why buy mutual funds? Merit or demerit of longer tenure and shorter tenured mutual funds? 10. BSE and NASDAQ – A Comparison of the Two Stock Exchanges Remarks – If you want to pursue a career in wealth management then this is the most relatable finance project topics for you. This project will make you familiar with both of these stock exchanges. You can use their websites to gather most of the required data. The stock market is volatile and demands one to be mindful yet take risks. It is an art to invest in stocks which need to be learned and practised to get better at it. Also, to read and understanding the two stock exchanges is another skill to have. The sub-topics could include: What is a stock market? Different terminologies are associated with the stock market. What is a stock exchange? Different types of stock exchanges. Difference between BSE and NASDAQ A comparative study between BSE and NASDAQ. 11. The Impact of Demonetization on Tourism in Goa Remarks – Goa is a tourism-focused state and demonetization had a huge impact on every industry, including tourism. With this finance topics project, you’d get to study the relation between demonetization and Goa’s tourism sector. You’d understand whether the tourism sector grew or crumbled under the pressures of demonetization. Demonetisation had a good intention behind it but every citizen perceived it in their own way depending on their situation at that time. On 8th November 2016, the GOI announce that all the 500 and 1000 banknotes would be demonetised. It basically took away the legal status of these bank notes. They became nothing but a piece of paper, the people were asked to exchange those with the new legal tender issued by GOI. The sub-topics could include: What is demonetisation? Impact of demonetisation. History of demonetisation nationally or globally. Demotisation’s effect on Goa’s tourism. How long it take Goa to recover from the effect of demonetisation. 12. Bharti Teletech Limited Profitability Analysis and Documentation (Financial Reporting Project) Remarks – This is among the best finance project topics for beginners. It will make you acquainted with financial reporting, a necessary aspect of financial management. You’ll also get to know how to read financial reports and documentation. The sub-topics could include: What is financial reporting? What are the benefits of financial reporting? What are the tools used for financial reporting? Bharti Teletech Limited Profitability Analysis and Documentation 13. What is Portfolio Management and How to Perform Portfolio Management Remarks – Portfolio Management refers to handling investments. It involves the selection, prioritization, and management of a client, individual, or company. In this project, you’d explore what portfolio management is and what you do in this field. You’d learn about financial analysis, decision-making, and financial management through this project. The sub-topics could include: What is a portfolio? What makes a good or bad portfolio? How to evaluate a portfolio? How to manage a portfolio? Resources to use to manage a portfolio. 14. Financial Performance Analysis of Indian Private Banks – A Detailed Study Remarks – Indian private banking sector has evolved a lot since 1947. This finance project will help you study their growth. This finance research topic is the best for you if you’re interested in pursuing a career in the banking sector.  The sub-topics could include: History of Indian banks. What are the different types of Indian banks? Impact of banks on the Indian economy. Modernisation of the Indian banks. Also check Job-ready Program in Financial Modelling & Analysis from upGrad. 15. Comparative Analysis of Regional Rural Banks in India Remarks – In a comparative analysis, you get to analyse the different aspects of the given subject and find out the differences and similarities. In this project, you’d be performing a comparative analysis on different regional rural banks in India. You can choose several banks according to the amount of information you find on them. The sub-topics could include: What are RRBs? What is the impact of RRBs? Different RRBs in India? How these RRBs are different from each other? Also Read: Future Scope of MBA in Finance 16. The Importance of Micro Insurance and The Low Income Group Remarks – Microinsurance has become popular with the expansion of consumerism in the nation. This project will make you familiar with this concept and its advantages. You’ll study how the low-income group is capitalizing on this opportunity. The sub-topics could include: What is insurance? Why is insurance important? What are diffrent types of insurances? What is microinsurance? How is microinsurance important? 17. Financial Project on Management and it’s Importance in an Organisation Remarks –This project covers the fundamentals and importance of management for an organization. It is a good finance project for beginners familiar with management and who want to enhance their knowledge. The sub-topics could include: What is finance management? Why it is important? What is management? Why is management relevant. 18. The Reverse Mortgage System in India Remarks – A reverse mortgage is a form of a loan that allows the property owners to borrow money using their property as a security for the loan. This is a project for those who have worked on finance projects in the past. It is suitable for experienced students.  The sub-topics could include: What is a mortgage? What are the different types of mortgages? What is a reverse mortgage? Merits of Demerits of a reverse mortgage. 19. Wealth Management and the Public – A Study On the Awareness and Knowledge about Wealth Management in the Common Man Remarks – This is a Study On the Awareness and Knowledge of Wealth Management in the Common Man. Wealth management can do wonders for a person’s financial well-being. However, how much does the common man know about wealth management? This project will help you understand the financial literacy level in India. The sub-topics could include: What is wealth? What is wealth management? How to manage wealth? Different tools or resources to use for wealth management. 20. Investment Management at Uber Remarks – Uber is among the most successful startups in the world. If you’re interested in pursuing a career in startups and using your financial expertise there, this is one of the best finance project ideas for you. It will help you understand how successful startups manage their investments and how it helps them succeed more. If you want to use your financial expertise in startups, then this is one of the best finance topics for you. It will help you to understand how investment management helps startups to succeed and stay in the market. This makes for one of the good MBA finance project topics. The sub-topics could include: What is investment management? Why is investment management important? How manage investment? Why do startups manage their investments? Case study 21. The Decision Making Process of Indian Consumers for Life Insurance and The Impact of Technology On It Remarks –This project will help you test your research skills. You will understand the Indian consumer’s decision-making process for buying insurance. Online insurance comparison sites (such as policy bazaar) have affected this industry considerably. You’ll get to study their impact as well.  This makes for one of a good finance research topics. The sub-topics could include: What is insurance? Why is insurance important? What are different vendors providing life insurance? How has technology changed the life insurance culture? 22. What are Dividends and Dividend Policies? Remarks – This is one of the best finance project ideas for beginners. You’ll get to study dividends, how they work, and what are their policies. It is a small project that will help you get started. This makes for one of the best MBA finance project topics. The sub-topics could include: What are dividends? What are the benefits of dividends? Different policies for dividends? What impact do they create in the long or short term? 23. What is Capital Budgeting? – A Finance Project Remarks – Capital budgeting is an essential aspect of a business’s financial management. It allows the business to plan future endeavours, restrict expenditures, and generate more revenue. Working on this project will certainly help you in understanding capital budgeting. This makes for one of the best finance related topics. The sub-topics could include: What is capital budgeting? Why is it important? Different tools and resources for capital budgeting. 24. Studying the Capital Budgeting of Maruti Suzuki Remarks – Maruti Suzuki is among the most successful automobile companies in India. With this project, you’ll get to study the capital budgeting strategies of this major corporation and if you’re interested in the automobile field, This is one of the good finance related project topics. The sub-topics could include: What is capital budgeting? Why is it important? Impact of capital budgeting in different sectors. Capital budgeting of Maruti Suzuki. 25. Risk and Return Analysis of Aviva Life Insurance Company Remarks – This is an excellent project for students who want to pursue a career in the insurance sector. You’ll get to test your analysis skills and understand the inner workings of insurance companies in India. The sub-topics could include: What is risk analysis? What is risk and return analysis? Why is it important? Important tools and resources to carry risk and return analysis. Case Study- Risk and Return Analysis of Aviva Life Insurance Company 26. The Level of Financial Literacy in India According to Different Economic Classes Remarks – Financial literacy refers to the knowledge of investment and personal finance. You would get to test out your data analysis skills in this detailed project. You’ll learn how different economic classes of India perceive financial literacy. The sub-topics could include: What is financial literacy? Why is it important? How conscious are different classes of financial literacy? What impact does it create on one’s lifestyle? 27. Perception of People on Pradhan Mantri Jan Dhan Yojana Remarks – Pradhan Mantri Jan Dhan Yojana the government plan for increasing financial inclusion. You will get to study how this implementation has affected financial inclusion, and what is the perception of the people toward it. It will help you understand how the public sector can impact the personal finances of an individual. The sub-topics could include: What is PMJDY? How do people perceive these policies? What impact did PMJDY create in people’s lives? Did PMJDY achieve its goal? How do people perceive PMJDY? Create a Trading Algorithm Take your financial analysis example to the next level with this opportunity to develop a dynamic trading algorithm. Dive into market data analysis, technical indicators, and proven trading strategies as you design and backtest your algorithm. Then, put its performance to the test using historical data to determine its effectiveness.  Invoice Management System One of the most exceptional financial projects for students or finance project topics is working on developing an invoice management system. This tool will be particularly beneficial for large firms struggling to manage their payments and invoices. An invoice management system can leverage the power of automation to make essential payments and generate invoices on time.  Portfolio Analysis Tools These tools are pivotal in finance and banking, enabling financial institutions to proficiently manage investment portfolios, mitigate risk, evaluate performance, and allocate assets. If you’re seeking an innovative finance project, consider creating a tool that empowers users to input their investment portfolio and analyze its performance, risk, and diversification. With historical market data and statistical models, your tool can generate valuable insights and recommendations for users. Mobile Budgeting Application You can design and develop a mobile application that can be used to track expenses and manage budgets for users. The app may ask users to integrate their bank accounts and credit cards to enable automatic categorizations of transactions and to generate insights into the user’s spending habits. Credit Score Predictor Developing a credit score predictor can be one of the best finance projects for students. A powerful machine learning model can accurately predict a user’s credit score based on their financial history, demographics, and relevant data. This valuable tool can assist lenders in making well-informed decisions related to loan approvals and interest rates. Financial Education Platform This cutting-edge finance project topics or financial statement analysis project of designing an innovative banking and finance platform is great. In light of the recent increase in virtual learning, developing an online hub filled with valuable financial education resources and tools has become crucial. This platform has the potential to elevate people’s financial knowledge and literacy. By incorporating courses, webinars, and various resources, users can better understand financial concepts and strategies. Bank Fraud Detection System To combat the alarming increase in bank fraud, we should focus on creating effective tools for fraud detection. This exciting finance project involves leveraging machine learning to identify and prevent fraudulent transactions within the banking system. By continuously monitoring transaction data, our innovative model can promptly flag any suspicious activity, providing valuable insights for thorough investigation and prevention of fraud. Stock Market Prediction Model Revolutionize the world of finance with a cutting-edge machine learning model designed to accurately forecast stock prices using past market trends to real-time news articles. This innovative finance topics or MBA finance project topics promises to equip investors with insightful information for smarter trading choices. Personal Finance Chatbot One of the interesting financial projects for students can be the creation of a personal finance chatbot. The chatbot should be able to provide personalized guidance and advice. It should be capable of answering common financial queries like saving, investing, and budgeting. Tax Preparation Software The process of arranging and filing taxes can be very vexing. What better idea than to bring about a finance research topics that can even remotely simplify the process? You can initiate an idea of developing a software application that can offer step-by-step guidance, automate calculations, and import data from financial accounts and tax forms. Financial Planning Calculator Introducing an innovative tool that harnesses its capabilities to calculate and evaluate retirement savings objectives, investment yields, and other crucial factors to pave the way for wise future planning. Our model also offers strategic suggestions for optimizing savings and investments, making it a valuable asset for users. Loan Comparison Website Have you considered creating a finance project concept? One idea could be to design a platform that allows users to easily compare loan options from a variety of lenders. By building a user-friendly website, individuals can easily compare interest rates, fees, terms, and premiums of different loan facilities.  Expense Tracking Tool Another fantastic finance topics in the banking and finance field is developing a tool that helps users track their expenses and discover areas to save money. With a creative interface that utilizes visualizations of spending habits, the tool can offer suggestions for cost-cutting measures. Analytical Tool for Real Estate Investment The real estate industry is witnessing a surge in development, making it a highly lucrative field. One way you can contribute to this growth is by creating a tool that assists investors in analyzing potential investments. This tool could incorporate various factors such as market trends, rental income, and property taxes to accurately estimate potential returns on investment. Financial News Aggregator One exciting finance topics for project for finance could involve creating a website or app that compiles financial news from various sources and presents it to users. Users would also have the option to tailor their news feeds to their liking. Incorporating NLP technology could further enhance the model by categorizing news articles into different segments, such as finance related project topics and sentiment. Stock Market Simulator Students can venture into the stock market by working on a stock market simulator tool. Creating a stock market simulator will offer a realistic experience for users to practice and hone their investing skills. This tool will incorporate real-time market data to help stock market investors. By working on such a finance topics for project, you will be able to help users succeed in monitoring their progress and growth over time. Investment Recommendation Engine One of the most interesting finance projects for students is to create a cutting-edge tool that harnesses the powerful potential of machine learning algorithms to provide insightful recommendations for investment opportunities. Tailored to individual preferences and needs, the tool expertly analyzes market trends, past performance, personal risk tolerance, and investment objectives. It’s the perfect tool for those seeking a smart and reliable way to make informed investment decisions. Investment Portfolio Simulator This simulator tool is a brilliant idea. Devise a tool that allows users to simulate and track the performance of various investment portfolios. Users can adjust their portfolio allocation over time by factoring in historical market data. Consumer Credit Management Tool This ingenious concept has the potential to enhance consumers’ understanding. This type of tool aims to provide a holistic education to customers on different methods for successfully managing collection processes in the consumer industry. Furthermore, it can also incorporate valuable advice for banks on their collection strategies and provide customized solutions. Forex Management System Another terrific banking finance related project topics you can invest your resources and time on is the Forex Management system. This offers banks automated foreign exchange operations and managing complexities in the business. Working on this type of project can boost your career prospects significantly. Customer Relationship Management System One exciting project idea for the banking and finance industry could involve the creation of a cutting-edge CRM system. Such a system would grant banks the ability to better handle customer interactions and maintain strong relationships. Furthermore, this system could offer essential features such as customer segmentation, lead management, and advanced communication tracking. Financial Risk Management for MNCs Craft a comprehensive finance topics for research centered on examining and addressing the plethora of financial hazards encountered by multinational companies. Delve into the complexities of foreign exchange, interest rates, and political threats. Construct innovative risk management tactics and evaluate their efficacy. Cryptocurrency Trading  The buzz around cryptocurrency makes a crypto trading bot one of the most interesting finance projects for students. Students can be made to work on a cutting-edge bot that harnesses the power of machine learning to analyze the ever-changing landscape of the cryptocurrency market. With the ability to make automated trades based on custom strategies set by the user, this innovative creation could revolutionize your investment approach by optimizing gains and minimizing potential risks. Valuation of Complex Financial Instruments Work on finance related topics for project that entails assessing intricate financial instruments like derivatives and structured products. Employ advanced models and approaches to ascertain the equitable value of these instruments. Read: MBA Finance Salary in India Read Our Popular Articles Related to MBA Financial Analyst Salary – Freshers and Experienced Top Interview Questions and Answers for HR MBA Marketing Career Options in US Best Career Options In USA After MBA In Human Resource Top 7 Career Options in Sales Highest Paying Finance Jobs in the US: Average to Highest Top 7 Career Options in Finance in the USA : Must Read Top 5 Marketing Trends MBA Salary in USA [All Specializations] .wpdt-tc-F44336 { color: #F44336 !important;} What is an example of a Top MBA Finance Project Topics? An example of a finance project could be an analysis of the stock market performance of tech companies over the last decade. This project would involve collecting historical stock price data, dividends, and market capitalization, and using financial models to analyze trends, risks, and returns. The project could also compare financial ratios like price-to-earnings and debt-to-equity across different companies to assess their financial health and investment potential. This type of project helps in understanding market dynamics and provides valuable insights into investment strategies in the tech sector. What is The Importance of Finance? Here are several key reasons why finance is critically important: 1. Resource Allocation Finance is instrumental in allocating resources efficiently. It helps individuals, businesses, and governments decide where to invest money and how to distribute limited resources. This allocation drives economic growth by channeling funds toward productive activities and innovations. 2. Investment and Economic Growth Finance fuels investment in new businesses, technologies, and infrastructure. However, this type of investments produces jobs, boost productivity, along with overall economic growth. On top of that, it also allows entrepreneurs and businesses to turn their ideas into reality, contributing to innovation and progress. 3. Risk Management Finance provides tools and mechanisms for managing various types of financial risk. This includes insurance, hedging, and diversification of investments. Effective risk management stabilizes financial markets and allows businesses to operate in uncertain environments confidently. 4. Wealth Creation Investments in stocks, bonds, real estate, and other assets, finance enables individuals to build wealth with the passing of time. Moreover, it helps people plan for retirement, fund education, and achieve financial goals. Wealth creation, in turn, reduces income inequality and fosters economic stability. 5. Liquidity and Capital Flows Finance facilitates the efficient circulation of capital within the economy. It ensures that funds are available when it is required, whether for daily transactions, short-term needs, or long-term investments. Liquid financial markets provide stability and confidence in economic systems. 6. Innovation and Entrepreneurship Finance plays an important role in nurturing innovation and entrepreneurship. It offers startups with the capital needed to develop new products and services. Venture capital, angel investors, and crowdfunding platforms are all financial mechanisms that support innovation. 7. Government Functioning Public finance is essential for governments to carry out their functions. Taxes, public spending, and debt management are critical components of government finance. Effective public finance ensures the provision of essential services such as healthcare, education, and infrastructure. 8. Global Trade and Investment Finance facilitates international trade and investment. It allows companies to expand their operations globally, promoting economic interdependence and international cooperation. Foreign exchange markets and international finance instruments are crucial in this regard. 9. Financial Inclusion Access to finance is vital for social and economic inclusion. It empowers individuals and businesses to participate in the formal economy, access credit, and build financial stability. Financial inclusion reduces poverty and enhances overall well-being. 10. Transparency and Accountability Finance boost transparency and accountability in public and private sectors. Financial reporting and auditing standards ensure that stakeholders can assess organizations’ financial health and integrity, fostering trust and confidence. Conclusion We hope that you found this article on finance project topics useful. If you have any questions or suggestions regarding this topic, please let us know through the comment section. We’d love to hear from you. With upGrad, aspirants can choose to pursue Certification Program in Financial Modelling & Analysis in association with PwC India.

by Dilip Guru

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20 May 2024

Top 77 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
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Top 77 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024

Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview. Worry not! To help you boost your confidence and preparing you well to nail your interview, I have personally crafted this Social Media Marketing Interview Question and Answers Guide to help you understand the real-intend of paid Social media marketing interview questions. If you want to learn gain expertise on social media and digital marketing, check out our digital marketing programs. Bookmark this article if needed and let’s get started. Social Media Marketing Interview Questions and Answers 2024 Let’s segregate the article into three sections: Basic Level Social Media Marketing Interview Questions Advanced Level Social Media Marketing Interview Questions Personalized Social Media Marketing Interview Questions Basic Level Social Media Marketing Interview Questions A list of relevant social media questions asked during an interview will set the foundation for a lucrative career. Some of the standout social media interview questions are: Q1. What is Social Media Marketing? Ans: Social media marketing is a process of attaining attention, build your brand, increase website traffic and sales through social media websites. Brands and individuals simply achieve this by publishing engaging content on their social media channels, engaging with their followers, and running social media campaigns. There are thousands of social media websites are available as we speak. Most important social media channels based on user base are Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. The five pillars of social media marketing are Strategy Planning and publishing Engagement Analytics Advertising Q2. What are all the social media platforms I should use for my business? Ans: The answer to this social media marketing interview question is totally dependent on the type of the company you are interviewing for. Whether if it’s an eCommerce, Local, B2C or B2B company. So, before attending the interview, prepare yourself for the answer. Q3. What is the impact of social media on marketing? Ans: First of all, the consumption of social media is so high and people use multiple social media platforms in a given day. So, it is important for brands to use social media marketing as one of their primary marketing strategy to reach their targeted customers, converting them into users, keep existing customers brand loyal, solve their problems with the product, answer their queries, and more. Image Source That’s one of the reason, social media marketing is one of the areas where companies are investing now. Social media reaches and connects with targeted audiences which were never possible before. Also, social media increases social traffic to your website. It plays a part in improving your SEO ranking, brand authority, helps you understand the behaviour of your customers, builds relationship with them, improves sales and leads, make you an authority in your market, and if you want one more reason, your competitors are already spending a good amount of money trying to be the market leader. Q4. Why social media is so popular? Ans: Social media is so popular because there are multiple reasons people around the world use social media. Primary reasons are: It gives the possibility to stay connected with friends and family. It gives the opportunity to find and connect with new people. Social networking sites are free, and they implement various algorithms to find the type of content users might like and display similar type of content on their feed section. People use social media sites like Twitter to stay updated & connect with the brands they like. People use sites like LinkedIn for professional networking. Looking at beautiful visuals from people all over the place, share their photos with the help of sites like Instagram To learn new things, to kill time with the help of video entertainment. According to GlobalWebIndex, 54% of social browsers use social media to research products. Q5. List down some of the popular social media tools. Ans: Following are the top social media tools to use: Social Clout: Social clout is a social media analytics tool which helps advertisers to track engagement and ROI. OptinMonster: OptinMonster lets the advertiser engage with visitors at the perfect moment. Audiense: Audiense is a social tool let’s you find new target audiences and categorize them. Tweepi: Tweepi helps you find relevant users interested in the topic of yours. You can engage with the users, following them and eventually make them follow you. Socedo: Socedo finds people who come under your buyer persona radius. After you find your audience, you can segregate them into multiple divisions, so you can promote content accordingly. Socialbakers: Socialbakers is a set of tools to help you make decisions based on your followers. It lets you measure the performances against your social competitors. ZeroFOX: ZeroFOX is a tool that helps companies to be safe against hackers. Followerwonk: Followerwork helps you optimize your audience. It recommends you the people to follow. CrowdBooster: This tool gets real-time data. You can then make reports with your KPI. upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   Q6. How can LinkedIn be used for marketing? Ans: LinkedIn is one top social media platform to promote oneself or business. It has 310 Monthly Active Users as of now. First of all, the business account needs to be optimized for search. Publishing engaging content on company page regularly can increase the followers. Rich content has proved themselves to be pretty useful and will be helpful in increasing the engagement rate. Periodically sponsoring your posts will give regular hikes which the page needs. We can use LinkedIn analytics to regularly monitor your performance and improve your strategy.LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. Q7. How will you boost Tweets or Twitter posts? Ans: To best practices to boost tweets are: Find out the best time to post on Twitter Reach out to influencers and connect with them. Try to engage in a cross-promotional activity. We can use twitter paid ads to quickly reach out to our targeted audiences. Use hashtags properly. Not too much but the right ones to get more reach. Schedule your tweets and use calendar to organize everything. Use images, links, GIFs to increase retweets. Use twitter polls to let users engage with your content. Creatively participate in twitter chats to increase your brand awareness. Share good content from across the web to increase follower count. Use video in the post to improve the reach and engagement rate. Best Digital Marketing Manager interview questions. These are the best digital marketing questions for students and freshers preparing for an interview! Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Q8. How social media can benefit a business? Ans: Social media helps business by building awareness of the business and their products. Social media can be used for customer engagement as customers can communicate directly with brands. Social media organic posts don’t cost anything so even smaller companies can afford them. And, social media paid campaigns are relatively cheaper than many other online campaigns. Social media reaches all demographics. According to MarketingSherpa, Online adults aged 18-34 are most likely follow a brand via social networking (95%) Social media users are active and sharing among their friends and family can help you reach more audience. Regularly engaging with your brand, makes you loyal thus it increases brand loyalty and value. Social media humanizes your brand. Apart from all these, it also increases your website traffic, generate leads, boosting sales, helps you reach influencers and improve your visibility, helps you promoting your content, helps you tackle negative comments about your brand, a medium to understand more about the sentiment of your customers, and helps you keep an eye of your competitors. Also Read: Must Read SEO Interview Questions & Answers Q9. How do you measure social media success? Ans: Option 1 Social media success depends on the goal of the campaign. If you would like to get conversion, it is the number of online leads, online purchase, content downloads, registrations for webinars, ebook downloads the campaign got. If you would like to get engagement, it is about how many people comment, like, share the posts. If you would like to get awareness, number of reach of the post is the primary metric. If you would like to get traffic to your website, how many clicks you get to the website is the success factor. Option 2: The following are the metrics we can track to understand the success of the campaign Follower growth Likes and reaction to the posts Track Mentions Reach of your posts Comments and replies to the posts Sharing numbers of the posts Social traffic to the website Q10. What are best practices on Twitter? Ans: Following are some of the best practices on Twitter Don’t keep the tweets too lengthy that users won’t even read. Tweets are supposed to be crisp and hitting. Don’t use too may hashtags. Stick to maximum 2. With the help of Analytics, find what kind of tweets work and improve your strategy. Twitter advanced search can help you manage your marketing activities. With the help of twitter tools, schedule and plan your tweets. Use multimedia to create more engagement. Find the right time and day to post. Engage with your audience. Measure results and make decisions based on your experiments. Search and add valuable followers. Optimize your Twitter profile. Use Twitter tools to schedule tweets. Q11. How to use Social Media to help website blog promotion? Ans: We can use the following strategies to utilize social media for blog promotion. Sharing and promoting content across various platforms such as Pinterest, Tumblr, Facebook, Twitter, etc. Create a short video about the blog post and share on video sharing platforms such as YouTube. Conver them into infographics and share on sites such as Instagram Use different titles and descriptions based on the social media platform. Make different boards on Pinterest and promote on Pinterest. Use sites such as Slideshare and give a backlink to your blog post. Implementing social media sharing buttons on the blog. If the blog post mentions a popular celebrity, mentioning him/her might let him/her share the blog post from his/her social account. Q12. When do you not to engage on social media? Ans: It is one of the common social media marketing interview questions. Few negative comments are just for attention. You need to know which one really needs attention and which one is not. People do anything to get attention nowadays and we don’t need to waste our resource on those kinds of comments. If you really need to attend some hateful comments, one needs to be polite, not to engage in social media arguments but just to answer their comment as a business with a human touch. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Q13. What is the best time to post on social media? Ans: It depends upon the social media platforms. Facebook The best time to post on Facebook is 9 am to 3 pm on Weekdays. Sunday has the least engagement. Wednesday has the best day to post on Facebook. Instagram The best time to post on Instagram is from Tuesday to Friday from 10 am to 3 pm. Wednesday has the best day to post on Instagram. Best time to post on Instagram is Wednesday at 11 am and Friday 10-11 am. Twitter The best time to post on Twitter is Wednesday 9 am and Friday 9 am. Consistent performance is your requirement? Monday to Friday from 8 am to 4 pm. Saturday gets the worst engagement. LinkedIn The best time to post in LinkedIn is Wednesday 9 to 10 am and 12 pm. The best day to post is Wednesday From Tuesday to Friday from 8 am to 2 pm, good engagement guaranteed. Q14. What are some general tips for social media success? Ans: Some general tips for social media success are: Find the best platforms for your market and business Find and connect with influencers for cross-platform marketing Grow your audience by publishing quality content consistently and at the right time. Engage with your audience. Connect with them to understand better. Set goals at the planning stage and measure results periodically and tweak wherever needed. Q15. How long will it take to see results from social media marketing? Ans: It depends on a lot of factors. It also depends on what results actually means to your business. Engagement and leads might take longer and it’s about how good your content and strategy are. If you are looking for shares, fans, comments, other engagements you should see results in a month provided how engaging you and your content is. It also depends on your budget. If you are ready to spend more money, the results will come way faster. It also depends on the level of commitment and consistency. Q16. Why did Google Plus fail? Ans: Some of the online social media marketing interview questions and answers guides still not updated the answer and they talk about how good Google plus for the business. Google plus has been shut downed last year and Google plus didn’t take off because Google didn’t have a clear strategy when they launched Google plus. They started because they were afraid of Facebook which had been around for a while and was getting popular. But unlike, Facebook Google plus was not simple and clear to the users. Circles in Google plus was not clear enough like Facebook groups. Its symmetric sharing system was confusing and less transparent to many users. When people started to use smartphones to access the internet, unlike Facebook and Twitter, Google Plus wasn’t super mobile-friendly which further stopped it’s growth. Q17. How to improve Facebook organic reach? Ans: To improve Facebook organic reach, you need to share content which is specially designed to generate shares and attention. Take time and effort to engage with your audience. Increase your organic reach with paid promotion. Use Facebook as a community hub to connect with a lot of people. Collaborate with Facebook influencers so your business will be in the eyes of their followers. Find the right time to post on Facebook to improve your EdgeRank. Q18. What is Facebook EdgeRank? Why is it important? Ans: Facebook EdgeRank is an algorithm created by Facebook to determine what users see in their news feed. It gives value to each Facebook post depends on various factors. Facebook EdgeRank helps users to get content they will most likely to like and lets them spend more time and return to Facebook more often. Image source Through EdgeRank, Facebook decides which publisher’s content will appear on your targeted users’ newsfeed. To make sure your content reach most of your followers, you have to follow some methods: Post when your target users are online. Post rich content like Videos, Images and GIFs. Make them interact with your content (Like, Comment, Share) Post content regularly Q19. How to improve your Facebook EdgeRank? Ans: Post rich content: Use photos, videos, GIFs to attract more users. Post regularly: Affinity is an important factor in EdgeRank Keep it short: Social media users don’t like to read paragraphs on social media. So keep it short and crisp. Find the right time: Fresh content always get good EdgeRank so find the right time and schedule your post accordingly. Engagement: If users engage with your content more, they will most likely to see your content again in their news feed, so design your content engagment friendly. Likes, Shares and Comments increase your EdgeRank. Q20. How social media helps SEO? Ans: Social media content gets indexed in search engines. Social media profiles rank in search results. Social media channels act as search engines so, people search about a brand/business in social media. So, having a good social media profile is essential to increase brand awareness. Making your website and blog posts social media sharing-friendly let them reach more people and increase your social traffic. And, more links and more traffics, of course, make search engines notice you, in a good way. Read, Social Media Manager Salary in India in 2024 Q21. How do you get more retweets? Ans: One of the most expected Social media marketing interview questions. We can get more retweets by following few methods like Tweeting at the right time Asking for retweet, Tweet links which our followers would like to share with their followers, Retweeting others’ tweets, Use hashtags, Talking in audience language, Ensuring you leave enough characters so that users would retweet, Using visually appealing images, Providing useful information like infographics, Creative or funny content which would make them laugh and then repost, Posting realtime news. Q22. How do you deal with negative comments or an online reputation crisis? Ans: There is a list of things I do follow in order to tackle negative comments or an online reputation crisis such as: Acting quick – Before the issue becomes big and become viral, respond appropriately and provide or promise a solution to the user or users. Respond to the posts or comments in a polite way with a relevant and convincing answer. Not deleting it – Deleting it makes it look like their claim is real and we are afraid of truth going out. Informing the management – to let them know the situation and let them share any of their ideas Responding to each complaint – to let the world knows you are not just a business to make money but care about their customers and trying best to give the best service possible. Making one-page answer to all the questions they have – and promoting the page to rank on organically so when people search about it, they will be taken to the page instead of your social media channels. Even if users directly come to your social media page to ask about the issue, shift them from social media pages to take off the spotlight. Showing the human side – by personalizing the message, not sounding like a bot, apologizing sincerely, don’t over-promise and show your human side. Image Source Q23. Why YouTube is important for marketing? Ans: As video consumption is increasing day by day, YouTube is the King of the jungle which is actually the second most popular search engine. It gets more than 3 billion video views per day. If you need to promote videos, YouTube is one of the top places you should be looking for. If your video gets wildly popular, it will be featured on YouTube homepage which will make further improving the reach. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Q24. Is Social Media Marketing Better For B2C Or B2B Businesses? Ans: Social media is important to all kinds of business. But the end goal and strategy should be different. B2B companies need to use some serious tone and share valuable content which helps users. B2C companies can share some lightweight content, hilarious social media posts to engage with their targeted audience. B2B brands mostly target lead generation while B2C targets awareness, traffic and sales. Q25. How does customer service fit in social media strategy? Ans: Social media is generally to connect with friends and family. To find new people and engage with them. So, even when businesses enter into social media, it’s primary purpose is customer service as the platform is basically about people and not about brands. When companies have started their social media channels, customer service may not have been an intention. Image Source Now 74% people use social media to connect with the brands when they have doubts, complaints or anything else. Companies with faster and effective responses have an edge when it comes to customer service on social media. Q26. How about we run a free contest on our FB page where fans like and share our posts to win? Ans: Facebook doesn’t support posts that encourage users to like and share to win something. Because it is like cheating Facebook EdgeRank algorithm to improves it’s ranking. So, we should not run a free contest on Facebook page where fans like and share posts to win. Q27. What makes a piece of social media content successful? Ans: One of the primary reason a content go viral is how much people can relate themselves to the content. For example, a funny or emotional video of brother/sister makes real-life brothers and sister share it with each other. So, the content should be relevant to your target users so they can relate to the content. It should evoke emotion. It can be awe, wonder, humour or sad. If it evokes emotion, it will go viral more likely. Positive message content mostly gets shared more than content with negative messages. Content which shocks people, content which make them look smart if they share, content which defines themselves to others, to grow relationships with others if they share it with them, gets more viral. People share content when it’s from trustworthy source. So, citing trustworthy sources make them believe in the content. Q28. How LinkedIn should be used to promote business? Ans: Companies can gain social media advantage through LinkedIn by: Participating with relevant groups. Creating a group and nurture it. Sharing relevant industry and business updates. Sharing ideas, tips, tricks to targeted audiences which makes them follow your page and engage regularly. Trying showcase pages. Using LinkedIn ads to attract more audience. Learning from LinkedIn analytics. Q29. How to use Instagram for social media marketing? Ans: We can use Instagram for social media marketing by Utilizing product teasers that could urge people to purchase. Using sponsored ads to reach more targeted audience. Finding and connecting with influencers. Crafting a consistent brand on Instagram. Conducting competitor analysis and find their strengths and weaknesses. Posting at the right times. Making use of Instagram analytics. Advanced Level Social Media Marketing Interview Questions Q30. What are social media calendars and How did you create one? Ans: It is one of the most common social media marketing interview questions. Social media calendars are apps or excel sheets used to schedule posts in advance. It will help you track which content will be shared so you can plan accordingly for the future. Image source Social media calendars help you to organize otherwise a chaos task. It helps you save time and analyze your results easily. I create a social media calendar by setting monthly social media goals, deciding on a content mix for your channels, adding content to the calendar. After it’s ready, we can use it to create, schedule and publish social media posts. We can use excel which is cost-saving or we can use external software with automation feature that can greatly reduce your effort and time needed. Social media calendars use to track the performance of the posts which will be helpful to plan future campaigns and posts. Q31. What are all the elements of a viral video? Ans: There are numerous elements to consider when making a viral video: The strategist needs to figure out the target audience for the video. If the video appeals to masses instead of narrow or niche-targeted people, the possibility of going viral is high. The first 30 seconds is the important time where the maker has to hook the audience and let them decide to watch the entire vide Eye-catchy titles are important to make users click the video. This is the first layer of attraction. If the title is interesting enough, the CTR rate will be high. How are we promoting the video plays an important role. How are we pushing it online like sending them to influencers, journalists, bloggers, vloggers, social media platforms, etc. The video should not be too lengthy. Videos which are getting released on Mondays or Tuesdays work better because people love to watch videos when they work. (oops) Create a catchy and interesting thumbnail. Videos that provoke emotion has the ability to get shared easily. Q32. What are all the skills required to become a social media manager? Ans: Social media manager should have the following skills: The ability to plan a strategy for the business. Very good communication skills and convincing skills. Very good verbal communication and copywriting skills. Creativity to develop innovative campaigns and content The ability to provide customer service and responding to complaints The ability to organize and schedule posts and campaigns The ability to connect with influencers, industry experts and leaders. The ability to analyze the data to understand user behaviour The ability to build and maintain a social media publishing calendar The ability to strategize and look after social media campaigns, making changes when necessary The ability to use tools to report, analyze social media campaigns The ability to be both data-driven and creative while being people’s people. Q33. What are the responsibilities of a social media manager? Ans: Social media manager has the following responsibilities: Understanding the company’s goal. Understanding the business model, products, market and competitors. Planning, strategy and goal setting. Online reputation management. Work with internal stakeholders. Designing various social media strategies. Recruit, manage, guide social media marketing team. Collaborate with other marketing teams to integrate social media optimization. Communicate with followers, respond to their complaints and queries. Stay up-to-date with current trends, technologies, tools and applications. Help the website’s blog by promoting them on social media. Create new innovative strategies to increase brand awareness. Q34. Mention few common social media marketing mistakes by brands Ans: Some of the most common social media marketing mistakes brands make are: Not having a social media strategy in the first place Not understanding what their user wants Ignoring negative comments Publishing content like a faceless corporate instead of showing a human side No customer service with the help of social media Just posting some random stuff Just promoting the services or products without sharing any useful information about the business Not tracking or analyzing the performance of the channels. Q35. Which key performance indicators do you consider to measure the performance of your social media initiatives? Ans: There are various KPIs I consider important to measure the performance. It is important to target the right KPIs to get the desired result. Some of my important KPIs are: 1) KPIs for Reach Followers or Subscribers count, Number of Impressions, Amount of traffic to the website, Audience growth rate, Post reach, Share of voice. 2) KPIs For engagement Number of Likes, Number of Shares, Number of Comments, Number of Mentions, Average engagement rate 3) KPIs for conversion Sales revenue, Conversion rate, click-through rate Q36. What is the difference between social marketing environment and social customer service environment? Ans: Social customer service environment needs the ability to fix conflicts, empathy and a very good level of patience. The executive has to be able to recognize situations where he needs to contact and discuss with the management as doing anything on social media is not to answer one customer but to the whole follower group in some way. Social marketing environment needs an executive who understands the customer journey, understand where a specific customer in that cycle, and guide them accordingly to help the business. Q37. How to increase leads with social media? Ans: The interviewer would like to know your abilities to increase leads for the business. At the end of the day, every business would want to increase sales or leads from every marketing campaign. You need to explain how much social media can improve their leads for the money they are investing in. The answer should be customized for their business. Some strategies would not work for some types of business. Running contests can benefit some companies and not for other companies. Social media advertising is a widely used strategy multiple companies use today to increase their number of leads. You can explain how Facebook lead ads, Instagram lead ads, or LinkedIn lead gen forms can help their business. Some of the other popular methods are Facebook custom tabs, hosting a hangout or webinar, using influencers to increase visibility and leads, sharing links to gated content, using geo-targeted search, and more. Q38. How important is online reputation management in social media? Ans: A good social media manager understands how customers view their brand and consider online reputation management is one of the top priority task and nothing about it should be taken lightly as it is vital to improve the brand loyalty. As a social media manager, you are supposed to find problems at their earlier stage and tackle them with diplomacy. Explain how well you can handle ORM software and how much of a people’s person you are to handle this task. Q39. What are the advantages of social media marketing over traditional marketing? Ans: This is one of the social media marketing interview questions where the interviewer expects you to share the advantages of social media. Some of the advantages of social media marketing are: Cost: Comparatively social media cost is much lesser than traditional or even search advertising cost. Feedback: With social media, you get feedback from the targeted audience and can design future campaigns accordingly. Image Source More targeted: Being one of the inbound marketing methods, it’s more targeted. Immediate results: You can make a product popular within a day. Q40. What is the use of Google Analytics in social media marketing? Ans: Google Analytics helps to track the amount of traffic directed towards your website from various social media channels. Image Source Personalized Social Media Marketing Interview Questions Q41. Why did you choose social media as a career? Ans: This is one of the most common social media interview questions. Every interviewer would like to know why did you choose this field? Just to earn money or you are passionate about what you do? If you are passionate about social media, explain why you like social media, what made you choose social media, why your skills can help you make you a better social media manager. Direct your answer in a way that explains how you can be a fit for social media as well as the position you are applying for. List out all the things you genuinely like in social media such as how unpredictable it is – in a good way so you will be up for changes and challenges all the time. Q42. How to stay updated in Social Media? Ans: I do follow a good number of industry blogs and forums to update myself with the latest trends, news, research, ideas and more. I implement my knowledge into my day to day activities to understand how they work. I attend seminars and workshops periodically to network with fellow social media experts and get more knowledge through their experiences. I use LinkedIn groups to find current issues and solutions. YouTube Channels, Podcasts and webinars help me keep updated. Q43. Describe the most successful social media campaign you have run. Ans: This is the most complex version of ‘What is your strength’ question. It’s time for you to shine. Talk about the most successful campaign in terms of impact (not just ROI or recent). Don’t just throw the numbers but share it as a beautiful story which anyone can understand without going too much about the stats and numbers. Tell them what’s the idea behind the campaign, what you wanted to achieve and how you planned the strategy for the campaign, how you executed it, how you tweaked to improve the impact, how successful it was, how you tracked the success, how you analyzed and learned from the campaign, how it changed your viewpoint of certain idea/metric. Especially, let them know what kind of impact or profit it made for the company. They should not think you are just bragging so, be enthusiastic but don’t exaggerate. Finish it with the insights you gained from the campaign and how it will be helpful in your future campaigns. Q44. How to evaluate the social media presence of a company? Ans: We can evaluate the social media presence of a company with the following parameters If the company has a strong presence in primary social media channels, especially the channels which would be beneficial to its type of business. How frequent they are publishing posts. How many followers they have and how much they are engaging with the brand and vice versa. If the information provided in social media accounts are updated. Do they use social media just to post news about them or they are actively connecting with their user base to engage and solve their problems. How much effort they put to publish posts. Q45. Explain about the least successful social media campaign you have run. Ans: This might be one of the toughest social media marketing interview questions you might face. But you have to be honest with the answer. Let them know what was the least successful social media campaign of yours and why did it fail. The mistake can be as simple as a broken link or misplacing a tracking code. The question is to learn how you handle your failure and what you learn from it. So, explain the reason for its fail. And, most importantly, share what you taught from the mistake you made and how it helped you never make similar mistakes ever again. Q46. Which online content has impressed you recently and why did it impress you? Ans: This is one of the social media marketing interview questions where the interviewer wants to check how updated you are. You can either describe a content you have written or a content you checked online for this answer. If you are describing a content you viewed online, explain why did you like the content. Try to explain the psychological reason behind it like how it provoked your emotion or how it made you relate to something or someone, etc. And, don’t mention a very old content when they explicitly ask for a recent content otherwise they might mistake you that you are not very much updated yourself in social media. Q47. How to set a budget for social media advertising? Ans: The first step is to determine the overall budget for all digital marketing efforts. Then, we will need to determine the percentage of the budget we would like to spend on social media advertising. Of the digital marketing budget, I recommend spending 30% on paid social media advertisements. But this one is a general one. Only after the ROI and potential, a clear plan must be made for the budget. The strategy should be adjusted every quarter in order to align with overall marketing goals. Image Source While creating social media strategy, there are few things which need to be considered like buyer persona profiles, calendars, branding profile and strategy, response plan, goals for determining the performance of the strategy. The budget will be spent on: Advertising Content creation Follower growth Outsourcing Q48. Have you had the chance to handle online reputation crisis? Ans: First, let them know what online reputation crisis means to you and what kind of online reputation crisis you faced. Describe the steps one by one starting with the type of problem you faced, how you analyzed the problem, type of strategy you created to tackle the issue, how you executed the strategy, how it panned out, what kind of post-crisis analysis you have done to learn from it and avoid those in the future. Describe, what are all the steps we can take to avoid an online reputation crisis for the company you are getting interviewed. Check their online profiles thoroughly before the interview to find if somethings can be avoided, reduced or modified to avoid any such problems in the future. How you define crisis and the methods you take to tackle can clearly say about your experience and the way you look at them. Tell them your experience of one or multiple crises you handled and how you managed efficiently. If you have not had any experience as such, tell them how would you manage in the future. Sometimes, they have a situation in mind and would want your explicit answer for that. Listen to the question and understand it clearly. Then share your answer. This is one of the social media marketing interview questions to understand how well-versed you are with ORM. Q49. How did you grow traffic in your previous roles? Ans: Let them know the real numbers and what are all the strategies you created to achieve those numbers. Also, share how they helped the company to increase the number of leads or sales which increased the overall ROI of the task. Q50. What are our competitors doing in social media? Ans: This will be one of the important social media marketing interview questions. It is to understand how well you analyzed their business and market which would show your homework and dedication to the interview. So, analyze their top 3 competitors and find out how are they promoting their business on social media. What kind of strategies they are using, List down their strong points as well as weak points. Q51. What is the most important task of you as a social media manager? Ans: This one of the common social media marketing interview question just to judge you on how you choose your priority on this task. A social media manager has a long list of tasks to do but which one single task is very important that should be always on the top. If you think about it, social media is about people. It’s all about the connection and networking. So, your primary task of a social media manager is to connect with your followers, solve their product related issues, help them to understand about the business and the products more and make them understand you care for them. It should not be a one-way communication but should always be the two way. Q52. How active are you personally on social media? Ans: The recruiters would like to see your social activeness while hiring for a social media professional. So, it is important for you to have a strong presence on major networking sites and share the details with the recruiters about the purpose of each networking site you are using and how much success you have been gaining against the effort you put. Q53. Which is your favourite brand on social media and why? Ans: Mention your favourite brand and share some details about the brand. Let them know why you like their account. The important part of the section is to share the reason behind their success because that will show you how much knowledgable you are to understand what goes into making a successful brand like the one you are mentioning. This is one of the social media marketing interview questions to understand if you know how the market works. Q54. Which channels were most effective in your previous experience and what made it most effective? Ans: To make them understand completely, let them know the type of brand you were running campaigns for. So, prepare your answer based on the analytics you made post-campaign. Explain how effective the channel is and what kind of strategies you made which increases the effectiveness of the channel. And, explain why other channels could not get that level of success and the reason behind it. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Q55. Explain a successful social media campaign you created and executed from the beginning to the end. This is one of the most favorite social media manager interview questions you’ll face, irrespective of the type of industry you’re applying for. Get a sense of how your social media professional approaches their work because they will be in charge of creating and carrying out campaigns. Creative individuals should be able to clearly describe the issue they were seeking to solve, the goals they established, the strategies they employed, and the metrics they used to assess their success. Being an intricate process, developing a social media strategy demands a thorough grasp of your target market, brand, goods, and rivals. It’s critical to keep your brand’s objectives and your audience’s demands front and center throughout the whole process. Additionally, a social media questionnaire like this also expects you to master the following process: Build the creative and content: It’s time to develop the content once you’ve established your understanding of the “why” behind your campaign. Here are five places to get creative inspiration to help you create a genuinely unique social media campaign: Influencers and creators Align your campaign with customers’ journey Share relevant user-generated information Ensure your content formats align with customers’ needs Choose the relevant metrics to measure success: To accurately assess the performance of your social media initiatives and how effectively your campaign translates to achieving business goals, it is crucial to select the right metrics to track and evaluate. Make sure to select metrics consistent with your goals, given the vast quantity of social data already available. Q56. What is the Most Challenging Assignment you Handled Successfully? This is one of the most crucial social media marketing interview questions that expects you to have a clearcut answer. You have a fantastic opportunity to demonstrate to the interviewer your capacity for problem-solving and crisis management with this question. Pick a situation where you faced great difficulty and conquered it.  Establish the context of your response by mentioning the company you worked for, the time period, your key performance measures, etc. This is one of the top social media questions where you can give a succinct account of the difficulty you encountered and how it affected the company. Be sure to explain how you solved the difficulty. Give them as much background information as possible so they understand how you approach situations like these. Telling the interviewer what you took away from the experience and how to use it for this particular job is also crucial. Advanced and Personalized Social Media Marketing Interview Questions Q57: How should ethical issues in social media marketing be handled? What are some ethical considerations? In social media marketing, ethical factors to take into account are responsible data use, privacy concerns, and openness. It is imperative for marketers to emphasize user privacy, seek agreement for data usage, and be truthful about sponsored content. Respecting moral principles improves the brand’s reputation and fosters audience trust. Q58. What are the advantages of using social media for employee advocacy? Encouraging staff members to post and share the brand’s content on their own social media accounts is known as employee advocacy. This increases the brand’s trust, authenticity, and reach. Benefits include the ability to reach new audiences through employee networks, enhanced employee engagement, and increased brand visibility. Q59: Describe the idea behind a social media crisis management plan and its significance. A social media crisis management plan delineates protocols for prompt reaction and group mobilization in adverse circumstances. In order to reduce harm and regain trust, it places a strong emphasis on message consistency, protecting the company’s brand. When responding to “what is social media interview questions,” it is imperative to recognize the significance of these plans in order to demonstrate a calculated approach to upholding a great online presence. Q60: What is the best way for firms to use hashtags in their social media campaigns? On social media, hashtags make it easier to find and classify material. Companies can use relevant and current hashtags for their campaigns, develop custom hashtags for them, and challenge their fans to use them in challenges. The effective utilization of hashtags boosts a social media campaign’s discoverability, engagement, and overall success. Q61: How does social media fit into the customer relationship management (CRM) framework? Because it offers a channel for direct client communication, social media is essential to CRM. Social media platforms allow businesses to interact with customers, get feedback, and establish rapport. A full picture of client interactions across channels can be created by integrating social media data into CRM systems. Q62: What steps do you take to guarantee brand coherence on different social media channels? Keeping a consistent look and message on all social media channels is part of brand consistency. Make use of unified speech, texting, and images. Put brand rules and templates into practice, and periodically check profiles to make sure the data is accurate. Maintaining consistency strengthens the brand’s identity and promotes brand recognition. Q63: How can companies conduct market research using social media? Businesses can use the abundance of real-time data available on social media for market research. To comprehend consumer preferences and industry dynamics, keep an eye on discussions, examine patterns, and get feedback. Utilize social media channels for surveys and polls to obtain insightful data for tactical decision-making. Q64. When making a social media content calendar, what are the most important things to keep in mind? Take into account elements like content themes, posting frequency, scheduling, and platform-specific details when making a social media content schedule. To keep viewers interested, balance the content schedule with your overall marketing objectives and provide a variety of content kinds (such as instructional, amusing, and promotional). Q65. How can social media strategies make use of influencer marketing, and what does it mean? Influencers with large social media followings are used in influencer marketing to advertise goods and services. Businesses incorporate this tactic into their social media campaigns by interacting with relevant influencers, building relationships, and negotiating deals for sponsored content. Gaining an understanding of influencer marketing is essential for answering digital marketing interview questions and demonstrating your proficiency with modern marketing techniques. Q66: What are some ways to employ user-generated content in social media marketing? By encouraging clients to produce and distribute brand-related material, you can make the most of user-generated content (UGC). To increase UGC, businesses can host competitions, employ unique hashtags, or display client endorsements. This engages the audience and fosters trust and authenticity. Q67: How does narrative fit into the social media marketing mix? In social media marketing, storytelling entails developing relatable narratives, establishing emotional ties, and humanizing the business. A gripping story improves attention span and content recall. It’s crucial for applicants facing social media manager interview questions to show that they understand the power of storytelling. Q68: How can companies enhance their social media strategy with social listening? Social listening is keeping an eye out on social media sites for brand mentions, conversations, and comments. Businesses may comprehend consumer feelings, spot patterns, and modify their social media strategy by examining this information. It facilitates remaining sensitive to the wants and demands of the audience. Q69: Could you elaborate on the idea of A/B testing in relation to social media marketing? A/B testing, compares two versions of the same advertisement or social media post to see which works better. Also known as split testing, A/B testing helps maximize engagement and conversion rates by using elements like headlines, pictures, and call-to-action buttons. Social media material is improved and refined through this iterative approach. A/B testing is directly related to digital marketing questions , with a presence on the digital workspace A/B testing can be much easier. Q70: What is your approach to managing a crisis on social media? It’s critical to communicate quickly and clearly during a social media disaster. Acknowledge the problem, give accurate information, and demonstrate your resolve to find a solution. Address client concerns as soon as possible, and if needed, move the discussion to private channels. Candidates answering social media interview questions must have a solid understanding of crisis management, which emphasizes the capacity to overcome obstacles and protect brand reputation. Q71. What are the most important developments in social media marketing that you are seeing right now? There is a high change your interviewer will ask you SMM interview questions like these. Trends may change after my last update in January 2022, but some recurring themes are the proliferation of video content, the emergence of ephemeral content, the growing significance of social commerce, and the significance of authenticity and openness in brand communication. Q72: What are the differences between organic and paid techniques for social media advertising? Paid social media advertising needs money, whereas organic approaches try to gain popularity without investing any money. The efficacy and reach of combining both tactics are frequently increased. In order to prepare for these social media interview questions and answers for freshers, recruits should understand the differences between paid and organic techniques. Q73: What is the best way for a company to use Facebook Groups for marketing? By fostering a community around a company or industry, Facebook groups can be used for marketing. Interact with the group’s members, distribute insightful information, and use it as a forum for customer service. Members develop a sense of loyalty and community as a result, which eventually helps the company. Q74: Could you clarify the notion of social media algorithms and their influence on the visibility of content? This is an example of advanced social media optimization interview questions that you may come across. Relevance, interaction, and timeliness are just a few of the variables that social media algorithms take into account when deciding what information consumers see in their feeds. Comprehending these algorithms is essential to maximizing the visibility of your content. Wider distribution of interesting content is more likely when it conforms to algorithmic preferences. Q75: How do you modify your social media tactics to reach a variety of target demographics and platforms? Changing a social media strategy means adjusting the approach to the specifics of the platform and the preferences of the target audience. It takes demographic research on platforms and keeping up with industry trends to run an effective social media advertising campaign. Examining social media marketing questions and answers can provide professionals looking to maximize their tactics with thorough insights. Q76: How can visual content be enhanced for more interaction and what role does it play in social media marketing? Since visual content grabs attention and spreads information quickly, it’s essential for social media marketing. Use attention-grabbing designs, make sure your photos and videos are of the highest quality, and make sure your content fits the recommended size of each platform. For accessibility, alt text and captions should go well with the visual components. Q77. What are some ways that companies could utilize user analytics to improve their social media strategy? User analytics offer insightful information about the interests and behavior of audiences. Through the examination of analytics like demographic information, engagement rates, and click-through rates, organizations can see trends and modify their social media approach. This data-driven strategy aids in the development of more successful and focused marketing. Conclusion With this, we finish our Social Media Marketing Interview Questions and Answers Guide. We hope our guide is helpful. We will be updating the guide regularly to keep you updated. If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.

by Dilip Guru

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18 May 2024

Top 15 Highest Paying Non-IT Jobs in India [2024]
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Top 15 Highest Paying Non-IT Jobs in India [2024]

Summary: In this Article, you will learn about top 15 highest paying Non-IT jobs in India. Highest paying Non-IT Jobs Salary per Annum Business Analyst ₹607,209 per year Market Research Analyst ₹354,447 per year Digital Marketing Strategist ₹724,138 per year Social Media Manager ₹344,137 per year Marketing Manager ₹701,976 per year Business Development Manager ₹600,480 per year Management Consultant ₹1,149,770 per year Advertising and Media Professional ₹8,35,865 per year Investment Banker ₹995,772 per year Legal Counsel ₹7,86,138 per year Graphic Designer ₹299,417 per year Technical Writer ₹486,985 per year Content Manager ₹509,938 per year Quality Assurance Manager ₹1,172,101 per year Customer Relationship Manager ₹1,677,971 per year Read more to know each in detail. Introduction: Having spent years in the Indian job market, I’ve witnessed the evolution of various industries and the emergence of lucrative career opportunities. Today, I’m excited to share insights into the highest paying non-IT jobs in India. While the tech sector often dominates discussions about high-paying careers, there’s a wealth of opportunities beyond IT that offer competitive salaries and fulfilling work.  In this guide, I’ll delve into the top 15 non-IT jobs in India that boast impressive compensation packages. Whether you’re a seasoned professional looking to switch industries or a fresh graduate exploring your options, this article will shed light on some of the most financially rewarding career paths available. Let’s dive in and explore the diverse landscape of high-paying non-IT jobs in India.  Looking for top highest paying non-IT jobs in India? A glance at the job postings advertised by technology companies in India tells us that these firms are not just hiring for hard-core technical roles. You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology.  Who says that only jobs in IT can be high paying? There are also a handful of non IT jobs amongst India’s highest paying category. In India, we often have the misconception that if we do not pursue engineering or medicine after the 12th board exams, we may end up with non tech jobs that are not as high paying as jobs in IT. We listed the top 10 highest paying non IT jobs in India. This list is updated and irrespective of your work level, beginner/entry-level or middle level, these will help you decide the direction you want to go in next. There is a rising demand for professionals in areas like marketing, product design, and management. According to Glassdoor, about 43 percent of the roles are non-tech. Also, some of them offer attractive pay packages to skilled practitioners. Read on to know about the highest paying non-IT jobs in India. Learners receive an average Salary hike of 58% with the highest being up to 400%. Our readers are also interested in Advanced Certificate in HCM.  Highest Paying Non-IT Jobs in India 1. Business Analyst About the job: A business analyst assesses the processes, systems, and business model to find out about the organization’s technology integration. This occupation is concerned with devising the best solutions that fit the business need in terms of technology and talent investments.  According to one of the articles in India Today, business analysis is skill companies are eagerly looking for in 2024. They are becoming more and more important to businesses as they help them to take well-informed decisions. Anyone from a maths, economics or statistics background can easily land a job as a business analyst with little to no knowledge of programming languages and other technical complexities. However, they need to have knowledge of fundamental computer software like Microsoft Office apps. Thus it is amongst the top non technical jobs in IT companies one can aim for.  Responsibilities:  To identify sales trends To analyze competition in the market To interact with customers and clients To form a thorough understanding of user needs and preferences To provide personalized service To drive operational efficiency for higher performance and revenue Top employers for business analyst openings in India: Source Average Business Analyst Salary Business Analyst Salary Based on Cities City Average Salary Bangalore ₹6.77 Lakhs New Delhi ₹9.7 Lakhs Mumbai ₹10.2 Lakhs Hyderabad ₹10.1 Lakhs Pune ₹10.2 Lakhs Gurgaon ₹9.9 Lakhs Ahmedabad ₹8.5 Lakhs Chennai ₹10.1 Lakhs Source How does experience affect Business Analyst salary? Experience Salary 1 Year ₹6.3 Lakhs 2 Year ₹6.9 Lakhs 3 Year ₹7.6 Lakhs 5 Year ₹9.4 Lakhs 7 Year ₹11.2 Lakhs How do Industries affect Business Analyst salaries? Industry Salary Software ₹9.9 Lakhs Financial Services ₹10.6 Lakhs Management Consulting ₹10.5 Lakhs IT Services ₹9.4 Lakhs KPO ₹10 Lakhs 2. Market Research Analyst About the job: One of the highest paying non IT jobs in India, Market research analysts design and shape the plans to advertise market products and services of an organization. They can work full-time as a part of the marketing teams or on a contractual basis as independent consultants.  Responsibilities:  Evaluate data collection methods, including questionnaires, surveys, opinion polls, etc.  Interpret data, perform statistical analysis, and organize the information in the form of tables and reports Present findings using charts, graphs, and other visual means  Assist clients and executives in making informed decisions about product introduction, modification, and marketing initiatives Visualize industry trends and conduct a competitive analysis to showcase the future of specific product offerings Measure the effectiveness of marketing strategy and campaigns  Meanwhile, check out our Full Stack Course to upskill yourself. Average Market Research Analyst Salary Market Research Analyst Salary Based on Cities City Salary Bangalore ₹4.1 Lakhs New Delhi ₹4.1 Lakhs Mumbai ₹4.8 Lakhs Noida ₹3.9 Lakhs Pune ₹4.6 Lakhs Gurgaon ₹4.7 Lakhs Ahmedabad ₹4.2 Lakhs Chennai ₹4.2 Lakhs Source How does experience affect Market Research Analyst salary? Experience Salary 1 Year ₹3.5 Lakhs 2 Year ₹4.3 Lakhs 3 Year ₹4.6 Lakhs 5 Year ₹5.3 Lakhs 7 Year ₹6 Lakhs How do Industries affect Market Research Analyst salaries? Industry Salary Software ₹3.6 Lakhs Internet ₹4.3 Lakhs Finance ₹4.5 Lakhs IT Services ₹4.4 Lakhs KPO ₹5.3 Lakhs 3. Digital Marketing Strategist About the job: As a digital marketing strategist, your job is to align business objectives with relevant online marketing channels and platforms. As one of the highest paying non-IT jobs in India, as a digital marketer you would need a basic understanding of marketing principles and content management and a strong working knowledge of the internet and social networks to make a mark in this domain.  As we progress towards the future, digital means of communication are gaining more and more popularity compared to the old and conventional ones. In this scenario, the value of digital marketing is growing exponentially and is expected to continue the same in the future. To curate and lead a digital marketing team, a digital marketing strategist plays a crucial role. Thus the importance of this role is expected to go parallel, making it one of the good-paying non tech jobs.  Responsibilities:  Create an actionable plan to launch a product or service in the marketplace Design a detailed content strategy to achieve the desired outcomes Work on the site SEO to improve brand visibility and reach Manage processes related to inbound marketing, PPC, and AdWords Analyze results from the digital marketing campaigns and each channel Periodically assess the alignment of strategic objectives with the digital marketing mix strategy Also, visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. Average Digital Marketer Salary Digital Marketer Salary Based on Cities City Salary Bangalore ₹5.5 Lakhs New Delhi ₹4.2 Lakhs Mumbai ₹3.7 Lakhs Hyderabad ₹4.8 Lakhs Pune ₹4.6 Lakhs Chennai ₹4.1 Lakhs Noida ₹3.7 Lakhs Ahmedabad ₹3.9 Lakhs Source How does experience affect Digital Marketer salary? Experience Salary Fresher ₹2.7 Lakhs 1 Year ₹2.8 Lakhs 2 Year ₹3.5 Lakhs 3 Year ₹3.9 Lakhs 5 Year ₹6 Lakhs How do Industries affect Digital Marketer salaries? Industry Salary IT Services ₹6.8 Lakhs Internet ₹6.7 Lakhs Software Product ₹5.1 Lakhs Financial Services ₹6.7 Lakhs KPO ₹5.1 Lakhs 4. Social Media Manager About the job: Social media allows marketers to reach customers in the global market in a cost-effective way. In India alone, there are currently more than 326 million active social media users. This profession involves tailoring the marketing strategy and content to match the context of every social media channel (for example, Facebook, Instagram, LinkedIn, Quora, etc.) The primary goal of social media marketing is to boost brand awareness and user engagement. It has also emerged as a critical driver of customer service and satisfaction. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one. It is one of those non IT jobs one can do on a freelance basis as well. Oftentimes, celebrities or smaller brands also require someone to manage their social media pages due to a lack of time or experience. Therefore, it is one of those non technical jobs that are extremely scalable and one can easily start as a freelancer and eventually build their very own agency.  Responsibilities: Build, execute, and manage the social media strategy of an organization Define social media KPIs and oversee content Work with copywriters and designers to maintain the quality of social media posts Keep abreast of the best practices and latest trends in social media technologies Evaluate the success of social media campaigns and make recommendations to optimize the strategy Present the results to senior leadership and make a case for social media marketing in the advertising budgets Salary Average social media manager salary in India is ₹344,137. How social media manager salary in India increases with experience: Source Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses 4. Marketing Manager About the job: One of the highest paying non IT jobs in India, Marketing managers are in charge of promoting and selling branded products and services. They are at the helm of the marketing strategy of the organization.  Big and established companies in many industries still rely on conventional methods of marketing, where company executives conduct site visiting. To manage the team of executives marketing managers play a significant role. Apart from that they also handle the more conventional modes of marketing such as event organizing, broadcasting, billboard planning etc. therefore, along with digital marketing managers, the conventional marketing manager is still relevant in non technical jobs in IT companies. Responsibilities: Collate estimates and budgets for marketing campaigns Work with advertising agencies, negotiating and finalizing contracts Build relationships with media outlets and manage third-party vendors Review advertising material for television commercials, print, and online ads Analyzing returns from marketing campaigns and reporting them to upper management Average Marketing Manager Salary Marketing Manager Salary Based on Cities City Salary Bangalore ₹13.3 Lakhs New Delhi ₹12.1 Lakhs Mumbai ₹13.8 Lakhs Hyderabad ₹11.8 Lakhs Pune ₹11 Lakhs Gurgaon ₹14.8 Lakhs Kolkata ₹10.5 Lakhs Chennai ₹12 Lakhs Source How does experience affect Marketing Manager salary? Experience Salary 2 Year ₹6 Lakhs 3 Year ₹7 Lakhs 5 Year ₹8.3 Lakhs 7 Year ₹9 Lakhs 10 Year ₹10.5 Lakhs How do Industries affect Marketing Manager salaries? Industry Salary Education ₹8.5 Lakhs Internet ₹14.3 Lakhs Finance ₹9.4 Lakhs IT Services ₹15.6 Lakhs Manufacturing ₹13.9 Lakhs Read more: How Does a Digital Marketer’s Salary Grow? 5. Business Development Manager About the job: Business developers act as a company’s point of contact with its existing and new clients. They provide information about the company’s offerings and bring in new contracts, thus earning significantly high rewards. The entry-level pay for business development roles in India is around INR 24,000 per month. The remuneration for senior-level and managerial positions can go upwards of INR 1,00,000 a month. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one. This is one of those jobs in IT that do not require extreme technical knowledge yet offer a handsome salary that is equivalent to one of the top technical jobs in IT. Also, the growth opportunities are great in this role. An entry-level business development manager can climb up to the role of a (BDM) business development manager, followed by business development leadership (BDL), then Director of business development and finally Vice President of business development. Responsibilities: To identify sales leads To pitch product and service offerings to prospective clients To maintain good working relations with clients To oversee marketing literature and prepare reports To provide feedback to decision-makers in the organization Average Business Development Manager Salary Business Development Manager Salary Based on Cities City Salary Bangalore ₹7.4 Lakhs New Delhi ₹7.1 Lakhs Mumbai ₹7.2 Lakhs Hyderabad ₹7.3 Lakhs Pune ₹6.9 Lakhs Gurgaon ₹8.3 Lakhs Noida ₹8.1 Lakhs Chennai ₹7.3 Lakhs Source How does experience affect Business Development Manager salary? Experience Salary 2 Year ₹6.7 Lakhs 3 Year ₹7.3 Lakhs 5 Year ₹7.8 Lakhs 7 Year ₹8 Lakhs 11 Year ₹10.9 Lakhs How do Industries affect Business Development Manager salaries? Industry Salary Software ₹10 Lakhs Internet ₹8.1 Lakhs Finance ₹4.7 Lakhs IT Services ₹10 Lakhs EdTech ₹9.4 Lakhs 6. Management Consultant About the job: Management consultants offer their expertise in solving business problems, improving performance, and maximizing growth. It is one of the highest paying non-technical jobs in India. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one. The IT industry thrives on productivity thus any role associated with it is extremely important. Management consultants not only help source better talents for the companies but also helps get them on board with the budget given by the company, hence, also maximizing their financial resources. Along with that, as the consultants work closely with the marketing and finance and HR department, they are able to sense any upcoming threats and foresee future outcomes and act proactively on fixing them. Responsibilities:  Perform a comprehensive study and analysis of the organization (through data collection, secondary research, client interviews, etc.) Prepare business proposals and presentations.  Participate in strategy making, implementation, and evaluation Manage projects and lead capacity-building workshops Identify business issues and suggest remedies and innovative solutions. Salary Average management consultant salary in India is ₹1,149,770 Top employers for management consultant openings in India: Source 7. Advertising and Media Professional About the job: The advertising and media industry is competitive but equally rewarding. The starting annual compensation for practitioners in this field is about INR 420,000, which increases commensurate with qualifications, skillfulness, and experience. Responsibilities: Prepare advertising plans to reach the targeted demographics Research markets, collect data and draw meaningful insights  Design print, audio-visual, and digital ads, as and when needed Select media to disseminate the ad campaigns Maintain good relations with media outlets Test ideas and evaluate them repeatedly to gauge their effectiveness Average Salary: INR 8,35,865 p.a. 8. Investment Banker About the job: Investment bankers act as intermediaries in the company-public interface through public offerings, handling stocks, and selling equities. Those with a degree in commerce and economics and MBAs (with a specialization in Finance) can consider taking up a career in investment banking. It has cemented its place as one of the highest paying non-technical jobs in India. Some of the major recruiters in this space include Goldman Sachs, Deutsche Bank, HSBC, and JP Morgan Chase. It is needless to say, apart from these aforementioned big MNCs, every medium to large size enterprise requires an investment banker which makes it one of the most high-paying non tech jobs in IT. Those with an MBA degree can also stand a chance of enjoying a great career path of getting promoted from Vice President to Senior Vice President and finally to the role of Managing director.  Responsibilities: Develop financial models to value debt and equity Assist in raising capital, and mergers, acquisitions and Perform due diligence and document live transactions Translate client portfolio into presentations Average Investment Banker Salary Investment Banker Salary Based on Cities City Salary New Delhi ₹ 20 Lakhs Pune ₹ 20 Lakhs Mumbai ₹ 15 Lakhs Bangalore ₹ 9 Lakhs Chennai ₹ 8 Lakhs Hyderabad ₹ 10 Lakhs Gurgaon ₹ 15 Lakhs Noida ₹ 14 Lakhs Source How does experience affect Investment Banker salary? Experience Salary 2 Year ₹ 7.9 Lakhs 3 Year ₹ 11.6 Lakhs 4 Year ₹ 12.7 Lakhs 5 Year ₹ 13.8 Lakhs 9. Legal Counsel About the job: A legal consultant is generally an attorney who helps a corporation with regards to matters of law. It is one of those non technical jobs that the majority forgets has great importance in the IT industry as well. Their job profiles have evolved over time, and now they not only manage legal risks associated with IT companies but also partner with them and come up with variable solutions.  A legal counsel of higher rank is often given the responsibility of managing legal risks, managing efficiency from the ground level, managing transitions and resources and maintaining strong communication and relationship with external advisors. Responsibilities: To act as a legal expert on compliance issues To draft templates for employment policies, plan documents, governance and administration administration To identify problems and updates and notify the same to internal and external clients Average Legal Analyst Salary Source Legal Analyst Salary Based on Cities City Salary New Delhi ₹ 4.8 Lakhs Mumbai ₹ 5.8 Lakhs Bangalore ₹ 6.3 Lakhs Pune ₹ 5.1 Lakhs Kolkata ₹ 4.4 Lakhs Noida ₹ 4.7 Lakhs Hyderabad ₹ 7.0 Lakhs Gurgaon ₹ 4.6 Lakhs How does experience affect Legal Analyst salary? Experience Salary 1 Year ₹ 4.3 Lakhs 2 Year ₹ 4.7 Lakhs 3 Year ₹ 5.4 Lakhs 4 Year ₹ 5.7 Lakhs 5 Year ₹ 6.9 Lakhs How do Industries affect Legal Analyst salaries? Industry Salary IT Services & Consulting ₹ 4.8 Lakhs Legal ₹ 3.9 Lakhs Software Product ₹ 5.4 Lakhs Financial Services ₹ 6.1 Lakhs Internet ₹ 5.5 Lakhs 10. Graphic Designer About the job: Graphic design is a creative career option that is open to individuals from non-tech disciplines as well. It combines text, images, and visual concepts to communicate ideas and appeal to the target audience. It may not seem like a high-paying one compared to the other non tech jobs, but in most cases, graphic designers work as freelancers and on a contract basis, which eventually includes it in the list of high-paying non-IT jobs.  Responsibilities: To develop the overall layouts and templates of communication and outreach materials To design and produce advertisements, corporate reports, brochures, magazines, etc.  Average Graphic Design Salary Graphic Design Salary Based on Cities City Salary Bangalore ₹4.2 Lakhs New Delhi ₹3.9 Lakhs Mumbai ₹4 Lakhs Hyderabad ₹4.1 Lakhs Pune ₹3.8 Lakhs Chennai ₹3.7 Lakhs Noida ₹4 Lakhs Gurgaon ₹4.1 Lakhs Source How does experience affect Graphic Design salary? Experience Salary 1 Year ₹2.6 Lakhs 2 Year ₹3 Lakhs 4 Year ₹3.6 Lakhs 5 Year ₹4.3 Lakhs 8 Year ₹4.8 Lakhs Graphic Design salary based on industries Industry Salary Internet ₹4.6 Lakhs Financial Services ₹4.1 Lakhs IT Services ₹4.1 Lakhs Software Product ₹4.6 Lakhs Retail ₹4.5 Lakhs 11. Technical Writer About the job: As one of the highest paying non IT jobs in India, Technical writing involves collection, documentation, and dissemination of content to customers, designers, and manufacturers. Individuals with a background in engineering, computer science, and information technology can look at this non-tech career as a potential option.  Responsibilities: Break down complex topics into easy-to-understand information Create white papers, journal articles, instruction manuals, and reference guides Write technical reports to update C-suite executives Average Technical writer Salary Source Technical writer Salary Based on Cities City Salary Bangalore ₹7.2 Lakhs New Delhi ₹7.1 Lakhs Mumbai ₹5.9 Lakhs Hyderabad ₹6.9 Lakhs Pune ₹6.5 Lakhs Noida ₹8 Lakhs Kolkata ₹9.1 Lakhs Chennai ₹6.3 Lakhs How does experience affect Technical writer salary? Experience Salary 2 Year ₹4.6 Lakhs 3 Year ₹5.6 Lakhs 5 Year ₹7.5 Lakhs 7 Year ₹9.5 Lakhs 9 Year ₹11.5 Lakhs How do Industries affect Technical writer salaries? Industry Salary Software ₹8.4 Lakhs Internet ₹9.3 Lakhs Engineering ₹5.8 Lakhs IT Services ₹6.6 Lakhs KPO ₹7.2 Lakhs 12. Content Manager About the job: In modern workplaces, content managers are tasked with managing online multimedia content strategies. For most IT companies, content marketing is considered one of the best modes of creating brand awareness. Content managers are appointed with the aim of executing the task of creating brand awareness effectively. They work closely with a team of non-technical and technical writers, editors, graphic designers and video editors to come up with the most efficient content that is SEO optimised and reaches the targeted audience.   Responsibilities:  Manage content teams, including contributions from individual copywriters Grow and engage the online community of a brand Track community activity and execution of content plans Average Content Manager Salary Source Content Manager Salary Based on Cities City Salary Bangalore ₹6.5 Lakhs New Delhi ₹8.9 Lakhs Mumbai ₹6.3 Lakhs Hyderabad ₹4.4 Lakhs Pune ₹7.2 Lakhs Gurgaon ₹7.9 Lakhs Noida ₹8.1 Lakhs Chennai ₹10.4 Lakhs How does experience affect Content Manager salary? Experience Salary 1 Year ₹3.6 Lakhs 2 Year ₹4.7 Lakhs 3 Year ₹5.2 Lakhs 5 Year ₹7.1 Lakhs 7 Year ₹9 Lakhs How do Industries affect Content Manager salaries? Industry Salary Software ₹5.1 Lakhs Internet ₹9.2 Lakhs Finance ₹8.2 Lakhs IT Services ₹5.8 Lakhs EdTech ₹8 Lakhs 13. Quality Assurance Manager About the job: QA analysts and managers ensure that the organization’s products meet the internal and external standards before they go out into the marketplace. Quality management is a vital pillar of customer satisfaction and brand management, as well.  Responsibilities: Set procedures for quality assurance Give direction to quality control personnel Update the product manager about any issues that may arise Analyze quality control reports Find avenues for efficiency enhancement Average Quality Assurance Manager Salary Source Quality Assurance Manager Salary Based on Cities City Salary Bangalore ₹21.1 Lakhs New Delhi ₹20.8 Lakhs Mumbai ₹17.1 Lakhs Hyderabad ₹18.7 Lakhs Pune ₹18.5 Lakhs Gurgaon ₹20.1 Lakhs Noida ₹20.8 Lakhs Chennai ₹19.8 Lakhs How do Industries affect Quality Assurance Manager salaries? Industry Salary Software ₹22.6 Lakhs Internet ₹22.4 Lakhs Manufacturing ₹14.4 Lakhs IT Services ₹20.8 Lakhs Finance ₹19.6 Lakhs 14. Customer Relationship Manager About the job: Individuals with a background in business administration and communication-related disciplines can take up a career in customer relationship management. You can later advance to high-paying posts like that of account managers.  Responsibilities:  Build sales and maintain relations with customers and prospects Resolve customer and client complaints and give timely responses Expand customer base through upselling and cross-selling Keep customers in the loop about new product developments Review business performance from the context of CRM programs Average Customer Relationship Manager Salary Source Customer Relationship Manager Salary Based on Cities City Salary Bangalore ₹3.8 Lakhs New Delhi ₹3.7 Lakhs Mumbai ₹3.7 Lakhs Hyderabad ₹3.5 Lakhs Pune ₹3.7 Lakhs Gurgaon ₹4 Lakhs Noida ₹3.5 Lakhs Chennai ₹3.6 Lakhs How does experience affect Customer Relationship Manager salary? Experience Salary 1 Year ₹2.9 Lakhs 2 Year ₹3 Lakhs 3 Year ₹3.3 Lakhs 5 Year ₹3.9 Lakhs 7 Year ₹4.3 Lakhs How do Industries affect Customer Relationship Manager salaries? Industry Salary Insurance ₹3.2 Lakhs Internet ₹4.1 Lakhs Finance ₹3.6 Lakhs IT Services ₹3.4 Lakhs Manufacturing ₹3.1 Lakhs 15. Product Manager About the job: Product manager is a coveted position that deals with hand holding the product offerings of tech and non-tech companies right from concepts to the launch. Product managers need to be proficient in working with cross-functional teams and effectively communicating the directions. In addition to being one of the highest paying non IT jobs in India, it is also a fast-paced one. Responsibilities: Develop product development strategies Set the roadmap for products and product lines Specify functional requirements and features Guide the product throughout its lifecycle Average Product Manager Salary Product Manager Salary Based on Cities City Salary Bangalore ₹23 Lakhs New Delhi ₹20.4 Lakhs Mumbai ₹19.8 Lakhs Hyderabad ₹22.3 Lakhs Pune ₹20.4 Lakhs Gurgaon ₹23.3 Lakhs Noida ₹23 Lakhs Ahmedabad ₹17.6 Lakhs How does experience affect Product Manager salary? Source Experience Salary 2 Year ₹15.1 Lakhs 4 Year ₹18.5 Lakhs 5 Year ₹19.4 Lakhs 7 Year ₹20.3 Lakhs 10 Year ₹23 Lakhs Product Manager salary based on industries Industry Salary Internet ₹24.5 Lakhs Financial Services ₹17.8 Lakhs IT Services ₹24.4 Lakhs Software Product ₹26.2 Lakhs Manufacturing ₹19.5 Lakhs Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Standard Requirements for Non-IT Jobs There are various opportunities available for candidates from non-IT backgrounds, both in terms of industry dynamics and employability. Many others take the entrepreneurship path and start their ventures to translate their specializations into action. Through all these possibilities, soft skills and practical experience run as common threads for success.  Those looking forward to lucrative careers in non-tech fields should pay attention to developing their articulation, problem-solving, and collaboration abilities. Moreover, it would be best to keep the learning approach exploratory rather than being too deterministic. You can consider taking up an internship or an entry-level job to gain industry exposure. Working across different functions within an organization and simultaneously interacting with outsiders can provide a suitable training ground for higher studies.   Today, several online programs are catering to the learning needs of professionals and freshers. With advanced certificates and formal credentials, you can differentiate your profile to land the highest-paid non-IT jobs in India. Check out the following courses on upGrad: PG Certification in Digital Marketing & Communication MBA – Liverpool Business School MBA – Deakin Business School Product Management Certification Program A Quick Recap To summarize, the IT industry offers numerous career avenues beyond traditional roles like developer, engineer, or data scientist. This article aims to provide an in-depth look into the highest paying non-IT jobs in India. Additionally, we’ve outlined the sought-after skills and qualifications recruiters seek in candidates.  Armed with this information, you can delve into various fields that align with your interests and expertise. Consider this list as a roadmap for your career preparation, focusing on acquiring skills that foster both personal and professional growth. 

by Dilip Guru

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16 Apr 2024

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