HomeBlogDigital MarketingVideo Marketing Guide: 6 Actionable Steps To Produce Viral Videos [2023]

Video Marketing Guide: 6 Actionable Steps To Produce Viral Videos [2023]

Read it in 6 Mins

Last updated:
5th Oct, 2022
Views
1,500
In this article
View All
Video Marketing Guide: 6 Actionable Steps To Produce Viral Videos [2023]

Introduction

We are in the era of videos. People no longer read like they used to. People prefer videos over text to learn about anything today. So, it’s important for marketers to act according to the trend and create what is getting consumed by their users. 

So, in this article, we will learn about how to do keyword research, creating the video, optimizing your video, why adding transcriptions and captions are important, why embed on your website, and finally, how to promote the video to get a better reach.

Best Digital Marketing Courses Online

Step 1: Keyword Research

The keywords you choose for your website is different from the keywords you choose for your video. Because people search in Google and YouTube in a different manner. Keywords with high monthly search volume in Google would not get the same type of response in YouTube and vice versa. 

Ads of upGrad blog

In-demand Digital Marketing Skills

Learn digital marketing course online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Unfortunately, you can’t use Google Keyword Planner to know how many searches your keywords is acquiring. 

So how can you find the potential keywords?

a. YouTube Suggest

Type a keyword in a YouTube search. You can find a list of autocomplete suggestions. You can take a note of a list of relevant keywords you can use. 

b. VidiQ Keyword Search

You can use VidiQ keyword search tool to find out relevant keywords for your content. 

c. YouTube Studio Stats

In YouTube Studio Stats, you can find the list of keywords which you are ranking for. You can use this to find what type of keywords you are ranking, what type of keywords you can rank for. 

It is important to find keywords that have video intent while selecting. 

Step 2: Create Good Videos

To create a good experience for the users, you should be investing in a good mic and camera. Without proper tools, even good content will be having less engagement. 

Avoid unnecessary distractions in the video. Get to the point directly. Don’t make bigger videos that it has to be. People prefer short videos for almost everything. 

Some marketers might prefer bigger videos because Total Watch Time is an important factor but the more people watch your content, the better total watch time will be anyway. 

Digital Marketing Free courses to Learn

Instead of making a bigger one, concentrate on improving user retention. First, 30 seconds are very important if you want to hook them for the entire video. Let them know what to expect and set the tone. 

To increase user engagement, ask them to like, share, and subscribe (well, that’s like a normal now)

The more they engage with your content, the better your ranking on searches and relevant videos. 

Read: How to increase YouTube views?

Step 3: Optimizing the video

Optimizing a video is simple as we don’t have many controls on YouTube. 

a. Video Title:

Include your keywords but make sure the title is catchy enough which can get you a better click-through rate.

b. Video Description:

Include your keywords in your description (but, of course, don’t stuff them). Give links to relevant pages, relevant articles, your social media accounts for them to follow. 

You should be giving links to other relevant videos as well. 

c. Tags:

Add your keywords in tags. 

d. Thumbnails:

Eye-catchy thumbnail can increase your click-through rate. A very good thumbnail can make a video viral so create a custom thumbnail that stands out. 

Work on visual appeal but not only for your videos but also for your channel. Profile picture, header, social links, everywhere – the channel should have a clear identity and attractive visual appeal. 

Creating a brand image for your channel lends credibility to your channel and increase the number of subscribers. 

upGrad’s Exclusive Digital Marketing Webinar for you –

What’s new in Marketing?

 

Step 4: Include Video Transcript & Captions

Video transcripts help search engines understand more about your video. When you embed the video on your website, it also helps you rank for specific keywords. 

A study by Michigan State University concluded that “captions are beneficial because they result in greater depth of processing by focusing attention, reinforce the acquisition of vocabulary through multiple modalities, and allow learners to determine meaning through the unpacking of language chunks.”

Adding captions especially for tutorials help students who are learning English as a second language. 

Read: How to make viral videos?

Step 5: Embed the Video

Don’t just publish the video on YouTube and share it through social media. Embed the video on your website. Select the relevant web page, blog post to get more exposure. 

Google normally indexes only one video per web page so if you need to include more than one video, make sure your important video is placed on top. 

Step 6: Promoting your video

400 hours of video are uploaded to YouTube in one hour… sorry, 1 minute. Yes. Really. 

So, unless you shout out about your videos, people might miss out no matter how awesome your video is. 

You can promote your videos by:

Embedding on your top-performing but relevant web page

Sharing it on your social media platforms. Make a story on relevant platforms, stirring their interest. 

Adding the video in your email newsletters

Promote your other videos on your end screen

Popular Digital Marketing Blogs

Conclusion

Ads of upGrad blog

Hope you have learned about Video SEO in this article. Video SEO is not just about creating multiple videos and uploading them online. You can see tons of videos without even 1 view. You have to follow every step mentioned in the article to create a video that can make you stand out from other publishers. 

Creating a video is one part, but promoting, analyzing and learning from it plays an equally important role. 

upGrad’s digital marketing course duration is 6.5 months. The course is fragmented into various modules consisting of theory, case studies, and live industry projects on topics like SEO, SEM, social media/content/email marketing, marketing analytics, campaign management, and marketing strategy, among other things.

The upGrad and MICA PG Certification in Digital Marketing & Communication course take on a holistic approach to digital marketing. By the time you finish with us, one thing is for sure – your horizon of knowledge will expand significantly and you’ll learn to think and act like a true digital marketer. With so many perks and benefits, why should you go someplace else?

Profile

Sriram

Blog Author
Meet Sriram, an SEO executive and blog content marketing whiz. He has a knack for crafting compelling content that not only engages readers but also boosts website traffic and conversions. When he's not busy optimizing websites or brainstorming blog ideas, you can find him lost in fictional books that transport him to magical worlds full of dragons, wizards, and aliens.
Get Free Consultation

Select Course
Select
By tapping submit, you agree to  UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

1What are the key areas to focus on when trying to create viral videos?
Being part of the video marketing generation, it is important that you create videos that have the potential to go viral. To achieve this goal, you must have an action plan in mind. The core philosophy that will help you succeed in your mission is to keep your audience hooked on or engaged along with taking the desired action to promote it within their network.
Clear message in mind
Manner of storytelling
Focusing on authenticity
Strategic marketing plan
Optimizing videos
2How many views do you need to tag your video as viral?
In 2011, if you hit a million views on your video, it would be considered viral. Fast forward to 2022 when you need at least five million within a span of 3 to 7 days for your video to be tagged as viral.
3Can you make money off your viral videos?
Not all viral videos make money. However, if your video does tick all the right boxes in terms of guidelines and policies on video marketing channels like YouTube, you do have the potential to earn the big bucks in the long run.

Suggested Blogs

Top 32 Tools Every Successful Digital Marketer Uses
1500
In the last few years, the digital marketing has grown leaps and bounds. Whether it’s a large established company, small and medium enterprises
Read More

by Anshuman Agrahari

25 Apr 2023

How to Use Pinterest For Marketing? 3 Actionable Steps You Can Start Following Now
1500
No marketer doubts the power of social media platforms and their influence when it comes to successfully running a business. However, while Facebook,
Read More

by Sriram

02 Apr 2023

Top 12 Benefits of Social Media in the Digital Era
1500
The fact that social media has become an integral part of modern existence is indisputable. The benefits of social media have gone beyond what was pre
Read More

by Kamal Jacob

02 Apr 2023

Digital Marketing Free Online Course with Certification [2023]
1500
Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free
Read More

by Kamal Jacob

01 Apr 2023

Digital Marketing Salary in India 2023 – Average to Highest
1500
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

01 Apr 2023

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
1500
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

01 Apr 2023

The Evolution of Digital Marketing
1502
‘Evolution’ has been and will always be a mammoth term to properly describe. This is especially true in the case of Digital evolution. So many things
Read More

by Hitesh Motwani

30 Mar 2023

A Thorough Analysis of the Digital Marketing Role in 2023
1501
We are all waiting for a technological revolution that will bring us self-driven cars, air touch technology, cloning or even bionic eye, but none of u
Read More

by Maithili Pradhan

30 Mar 2023

Does Digital Marketing Work for All Businesses? B2B and B2C?
1500
Introduction The field of marketing has constantly been evolving. With the introduction of digital marketing, the landscape of advertising and market
Read More

by Nitin Gurmukhani

29 Mar 2023