Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow iconHow to Increase Views on YouTube in 2023?

How to Increase Views on YouTube in 2023?

Last updated:
29th Sep, 2022
Read Time
8 Mins
share image icon
In this article
Chevron in toc
View All
How to Increase Views on YouTube in 2023?

It’s 2023, and we are dependent on digital and social media platforms more than ever. Be it Facebook, Instagram, Twitter, or YouTube – life seems almost unimaginable without at least one of these social media giants. What’s more, the COVID-19 pandemic has compelled even the most non-tech-savvy person to wrap their head around technology.

That being said, we cannot deny that YouTube is the best and most popular video platform the Web offers, which also makes us ponder the million-dollar question: How to increase views on YouTube

Well, YouTube has gone way beyond the stage of funny videos to evolve into a robust and comprehensive platform for almost anything under the sun – from cooking, gaming channels, and educational videos to how to fix a broken nail. You name it, and YouTube will list down an array of videos and tutorials at your disposal. Not just that, YouTube also presents a potentially active and massive market for marketers to tap into. 

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Ads of upGrad blog

But no matter how unique your video is, it will not make it to the top of the charts unless people watch them. So, here’s a guide on how to increase your YouTube views and more!

The Growing Popularity of YouTube

Before we venture into our discussion on how to increase views on YouTube, it is worthwhile to look at some of the top YouTube statistics that reinstate YouTube’s popularity as the best video platform out there. 

We’ve listed some of the latest YouTube stats that you should be aware of before you go on to making a video and boosting views:

  • YouTube is the second most popular social media platform, with a good 79% of internet users saying that they have a YouTube account.
  • As of 2023, YouTube has 2.3 billion monthly active users. The only other social media platform with more active users than YouTube is Facebook.
  • YouTube is not only the second most popular social media platform but also the second most popular search engine after Google. It receives more monthly searches than, Microsoft Bing, Yahoo, and the likes combined.
  •  The massive user base of YouTube generates billions of views every day, with people watching one billion hours of YouTube videos daily.
  • YouTube is available in 80 languages and localised in more than 100 countries. 
  • After Facebook, YouTube is the platform of choice for sharing video content by 62% of businesses.
  • 90% of YouTube users say that they discover new products and brands via the online video sharing platform.
  • On a global scale, around 500 hours of videos are uploaded to YouTube every minute.

How To Increase Your YouTube Views?

Undoubtedly, the utter simplicity and accessibility of YouTube have pushed it towards a catapulting growth in recent years. It has enabled content creators worldwide to reach out and share their content with a massive audience and helped countless e-commerce businesses grow. Ever since the first video was uploaded on YouTube on April 23, 2005, there has been no looking back for the online video sharing and social media platform.

But it is not all fun and games with YouTube – you need to put in efforts to ensure that your YouTube videos have a decent number of click-through rates.

Here’s a list of the best and easy ways to increase views on YouTube:

  • Improve your video’s search ranking by using descriptive and keyword-rich titles

Besides being a social media platform, YouTube is also a search engine where you have to optimise your videos for search. This is where keyword research comes into play. Popular SEO tools such as Google’s Keyword Planner will help you choose the relevant keywords for your content and help gain organic views by informing users about your video. An eye-catching and descriptive video title will serve the same benefits.

  • Optimise your Thumbnail Image and Use Tags

Irrespective of whether your YouTube videos appear on social media, suggested videos list, or Google’s organic results page, a high-quality thumbnail image with clear and readable fonts and close-ups will go a long way to increase views. Along with the video title and description, YouTube tags will further help algorithms and users understand what your video is about. 

  • Create Playlists to Multiply views

Organise and create video playlists on YouTube to ensure that your viewers keep watching your content without quickly shifting to another channel. However, make sure that each video in the playlist is unique and in continuity with the previous or later videos. This technique works best for educational or explanatory content that gathers different components to make a whole.

  • Encourage Viewers to Subscribe to Your Channel

One of the best and easiest ways to increase views and retain viewers is to encourage your current viewers to subscribe to your channel. All you have to do is ask them to subscribe at the beginning and end of each video. But don’t just stop there – prompt viewers to turn on the notification bell so that your subscribers get a notification every time you upload new video content.

  • Use Cards and End Screens to Promote other Videos

Cards and end screens are two handy YouTube tools to help you direct traffic directly to your videos. Cards are clickable pop-ups that appear during the video and direct viewers to another video or playlist. But make sure that you don’t spam the viewer with cards and direct them to content that is relevant or provides additional information. Likewise, end screens are a great way to incorporate visual calls-to-action at the end of your video, informing users of all the relevant details about your channel, recommended videos, playlists, and your verified website.

  • Share links to your Videos on your Social Media Profiles

Increasing YouTube viewership is all about spreading the word of your newly uploaded video. That’s where cross-platform communication comes in so that you can share your YouTube video links with your followers on other social media channels. Boost your views by sharing the link as a post or putting it in the description of your profiles. A short teaser video can do wonders to funnel users towards your YouTube content.

  • Enable Embedding on Your Videos

There can be nothing more frustrating for a content creator than to create a great video but not enabling the embed option. Every time a viewer clicks on the ‘Share’ option underneath an embedding-enabled video, YouTube shows them the ‘Embed’ option. Once the user clicks on this, they can copy the embedded code of the video and paste it onto their website or blog. Enabling the embedding feature is an effective way to increase your YouTube views and reach out to new audiences.

  • Know when to Publish your Videos

YouTube tracks the days and hours when your target audience is watching your videos. You can easily find it out from the “When your viewers are on YouTube” report by accessing it from your channel homepage. Identifying peak times when your audience is on YouTube lets you publish your content in time so that your viewers can discover your videos and subsequently increase views.

Best Online Digital Marketing Courses

  • Reach out to the Influencer Community to Promote your Videos

Influencer marketing is becoming an increasingly popular option for brands to reach consumers. Influencers have built-in audiences and a vast social media follower base that re-share and post their content and have the potential to surge views and make videos viral. Since viewers regularly engage with the content of their favourite influencers, even a single share of your video can increase views on your YouTube video and channel by leaps and bounds. 

Top Digital Marketing Skills

Start Your Digital Marketing Journey With upGrad

Now that we have talked at lengths on how to increase views on YouTube, let us tell you that you can become an expert in digital marketing and specialise in branding, social media and content marketing, marketing analytics, and public relations with upGrad’s Advanced Certificate in Digital Marketing and Communication.

  • An outcome-oriented curriculum with three tracks – Executive Track, Management Track, and Leadership Track.
  • Certifications from MICA and Facebook.
  • 180 hours of content with 15 case studies, industry-relevant projects, and 15 live sessions.
  • Choose from 4 specialisations – Branding, Social Media and Content Marketing, Marketing Analytics, and Marketing Communications.
  • Comprehensive coverage of over 70 digital marketing platforms and tools.

Digital Marketing Free courses to Learn


At a time when the Internet is swamped with thousands of content creators, each wanting to promote their brands, it can be pretty overwhelming to make your identity stand out. While YouTube offers a productive platform to promote your content, using the right YouTube tactics is as important as creating engaging videos. 

Ads of upGrad blog

The mantra is simple – focus on building great content, optimise your content, and promote your videos through other social media channels and influencer communities.

Popular Digital Marketing Blogs

Keerthi Shivakumar with strong and innovative strategies to promote the business brand and services globally.
Get Free Consultation

Select Coursecaret down icon
Selectcaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1What is considered as a view on YouTube?

Understanding what comprises a view on YouTube might prove to be confusing- does watching the entire video comprise a view or does watching a part of the video count? Playing a video for at least 30 seconds on YouTube or embedded videos on other social media platforms or other websites is counted as a view. Another advantage offered by this platform is that each time a video is played is counted as a fresh view.

2Why is it important to increase views on YouTube in 2023?

According to statistics, approximately 79 percent of internet users have their own YouTube account. Viewers across the world consume approximately one billion hours of content in different languages each day. Companies and brands have capitalized on the viewership and use this platform regularly to promote their offerings. To beat this competition and to stand apart from this crowd, it is essential to increase the viewership on your YouTube videos in 2023.

3 How can I increase views on my YouTube channel in 2023?

Attracting views to your video means increasing the click through rate to your videos. The following steps can help in increasing the views on your YouTube channel:
1. Use keyword-rich titles: YouTube is an extremely competitive search engine which means your video will have to compete with others to rank at the top of the page. Conducting a detailed keyword research will help you gain an insight into the most common terms used by searchers to find relevant content and incorporate it in your title. This step will help you in ranking higher, thereby improving your chances of increasing views manifold.
2. Request viewers to subscribe to your channel: Requesting viewers to subscribe to your channel will notify them whenever you upload videos in the future.
3. Collaborate with other YouTubers: Collaborating with other popular YouTubers in your niche can help in taking advantage of their subscribers to increase the views on your channel.

Explore Free Courses

Suggested Blogs

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2023]
Summary: In this article, you will learn about the 10 best digital marketing project ideas & topics for beginners. Customer Satisfaction for a D
Read More

by Sriram

11 Sep 2023

27+ Digital Marketing Interview Questions & Answers 2023 – Must Know
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

11 Sep 2023

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2023
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

07 Sep 2023

What Is Online Reputation Management (ORM) in Digital Marketing? Role, Function, Examples
ORM is the practice of monitoring, influencing, and managing how individuals, brands, and businesses are perceived on the internet. It aims to build t
Read More

by Sriram

07 Sep 2023

What Is SMO in Digital Marketing? Importance, Definition, Examples
A marketing strategy that has added a new dimension to online marketing, Social Media Optimisation (SMO) enables a business organisation to enhance it
Read More

by Sriram

07 Sep 2023

Top Career Options in Marketing & Advertising [For Freshers & Experienced]
Do you love being creative while meeting tight deadlines? If so, then a career in Advertising and Marketing might just be meant for you!  A fast-growi
Read More

by Siddhant Khanvilkar

29 Aug 2023

Content Writer Salary In India – A Comprehensive Guide to the Roles and Responsibilities of a Content Writer.
Introduction Businesses rely on well-crafted content to engage their target audience, develop brand awareness, and drive revenue in the digital age.
Read More

by Dilip Guru

29 Aug 2023

What Is Email Marketing in Digital Marketing? How Does It Work?
Email marketing is a digital marketing technique that delivers email promotional or instructive messages to the masses. It is an efficient marketing a
Read More

by Keerthi Shivakumar

29 Aug 2023

Brand Manager Salary in India (2023)
What is the one thing common among Tata Salt, Lux, Maggi, and Dairy Milk? They are all reputed brands. But then, these brands did not become a househo
Read More

by Nitin Gurmukhani

28 Aug 2023

Schedule 1:1 free counsellingTalk to Career Expert
footer sticky close icon