Kamal Jacob, Author at upGrad blog

What is Corporate Branding? What is it & How to do it in the right way?

There are plenty of businesses engaged in providing the same product or services. If you…

by Kamal Jacob Mar 27, 2023

Scope of MBA in HR: Job Roles, Skills, Top Companies & Future

Gone are the days when resources and machines were known to rule industries. The scope…

by Kamal Jacob Mar 26, 2023

How to Prepare for MBA? Easy Actionable Tips For MBA Preparation

MBA (The Master of business) is a highly recommended master’s course that can be a…

by Kamal Jacob Mar 26, 2023

What Does a Digital Marketer Do? Here’s Everything You Need to Know

As information technology grows more complex, the everyday activities of people are increasingly simplified. From…

by Kamal Jacob Mar 26, 2023

What is Inbound Marketing? Definition, Overview & Examples

Inbound marketing is a strategic process that influences customers to become aware of any business…

by Kamal Jacob Mar 20, 2023

Future of Digital Marketing: How It Goes From Here

No matter which domain your brand belongs to, it's because of effective digital marketing that…

by Kamal Jacob Mar 20, 2023

How to Improve Listening Skills? Top 6 Tips to Immediately Improve Your Listening

In today’s fast-paced, high-tech world, information is abundant, and so many conversations are happening simultaneously,…

by Kamal Jacob Mar 19, 2023

7 Inspiring Email Marketing Examples You Would Not Want To Miss [2023]

Introduction to Email Marketing So are you among those who believe writing a good email…

by Kamal Jacob Mar 15, 2023

10 Best Job-Oriented Short Term Courses Which are In-Demand [updated 2023]

Summary: In this article, you will learn the 10 Best Job-Oriented Short-Term Courses which are…

by Kamal Jacob Mar 15, 2023

MBA Marketing Syllabus: Duration, Concepts & Highlights

What do you study for an MBA with a marketing specialisation? What subjects does this…

by Kamal Jacob Mar 14, 2023

10 Significant Advantages of Digital Marketing You Must Know

Unless you have been living under a rock for the past two decades, you probably…

by Kamal Jacob Mar 13, 2023

Sales vs Marketing: What is The Difference Between Sales and Marketing?

The world is witnessing an age of capitalization. Everything comes with a price tag on…

by Kamal Jacob Mar 13, 2023

Top 10 Email Marketing Tools Successful Email Marketing Experts Use in 2023

Have you heard the story of Marriott International, a major hotel chain that works under…

by Kamal Jacob Mar 12, 2023

8-Step Guide on How to Improve Communication Skills [2023]

A 2017 Deloitte survey states that communication skills are the most important ingredient to succeed…

by Kamal Jacob Feb 27, 2023

Fundamentals of Digital Marketing – What You Need to Know

You’re playing your favourite music, lost in your imagination, about to conquer your dream world…

by Kamal Jacob Feb 19, 2023

Creative Advertising in 2023: 10 Digital Marketing Ideas Curated For You

In 2020, a creative advertisement on a UK billboard made the headlines. The BBC show…

by Kamal Jacob Feb 18, 2023

A Guide To Grow Your Business With Influencer Marketing

In the new age, like everything else, marketing has also changed immensely. The billboards and…

by Kamal Jacob Feb 16, 2023

What is Business Ethics and Why is it Important

Business is a dynamic arena, with changes coming in the industry at lightning speed. ‘Business…

by Kamal Jacob Feb 10, 2023

How to Answer Reason for Job Change? Top 10 Convincing Answers

There could be a wide variety of reasons for a job change. The advent of…

by Kamal Jacob Jan 22, 2023

How To Learn MBA At Comfort And Flexibility Of Your Time

Master’s in business Administration (MBA) is a post-graduation program that educates students about every aspect…

by Kamal Jacob Jan 16, 2023

What is Marketing Communication? Steps to make integrated marketing communication

The first step in selling your product or service is making people aware of it.…

by Kamal Jacob Jan 14, 2023

Business Consultant Salary in US: Factors affecting the salary

The role of a business consultant can be declared a booming career option in the…

by Kamal Jacob Jan 12, 2023

7 Types of Workplace Management Theories

What are management theories? A collection of concepts known as management theories offer broad guidelines…

by Kamal Jacob Jan 11, 2023

Top Business Courses in US 2023

Today, the USA is home to more than 5000 schools of business management, with the…

by Kamal Jacob Jan 11, 2023

5 Best Organizational Skills for the Workplace in 2023

With the rapid advancement of the business world, the need for potential leaders capacitated in…

by Kamal Jacob Jan 9, 2023

What is International Business Management? What you need to know

Business operations have evolved drastically over the years. Globalization has taken the world by storm,…

by Kamal Jacob Jan 9, 2023

Most Asked Leadership Interview Questions & Answers

Leadership is a skill set that can signify valued attributes. You might still be asked…

by Kamal Jacob Jan 8, 2023

What is Marketing Management? A Complete Guide

Creating an effective marketing management system is more complicated than most people think. Marketing management…

by Kamal Jacob Jan 8, 2023

Meme Marketing – How to use for Digital Marketing?

Meme marketing has gained a lot of popularity recently. Several marketers are now investing in…

by Kamal Jacob Jan 7, 2023

How to Create a Digital Marketing Resume? With Samples

Digital marketing has become the most coveted job field in recent times. It is widely…

by Kamal Jacob Dec 22, 2022

What is Digital Marketing Funnel? How to Create One?

A digital marketing funnel is a well-designed model representing the steps involved from the time…

by Kamal Jacob Dec 21, 2022

Digital Marketing Specialist Salary in The USA 2023

Digital marketing has evolved to a great extent in recent times. People are now trying…

by Kamal Jacob Dec 20, 2022

10 Types of Digital Marketing Channels [Which Should You Focus On]

A digital marketing channel is a dedicated online platform via which online businesses and e-retailers…

by Kamal Jacob Dec 19, 2022

How to Get Your Dream Digital Marketing Job?

Digital marketing, aka online marketing, is the method of promoting brands and companies through digital…

by Kamal Jacob Dec 19, 2022

Must Read 26 HR Interview Questions & Answers: Ultimate Guide 2023

Summary: In this article, you will learn the top HR Interview Questions & Answers. Take…

by Kamal Jacob Dec 19, 2022

SEO Salary in The USA in 2023 [Manager, Executive, Analyst & More]

What is SEO? Why is it important? Digital Marketing, nowadays, is climbing high with its…

by Kamal Jacob Dec 18, 2022

What is Marketing Management? A Comprehensive Guide to Beginners

Introduction To Marketing Management Marketing management is a branch that entails various concepts of marketing…

by Kamal Jacob Dec 17, 2022

Top 7 Essential Organizational Skills for the Workplace

What are organizational skills? Every job requires not only its demands met but also a…

by Kamal Jacob Dec 6, 2022

Why Study MBA in Finance?

Overview Looking at the current job market and its potential, seeking your dream job is…

by Kamal Jacob Dec 4, 2022

Top 5 Types of Leadership in Management

Leadership denotes the ability to manage or lead a team or project. There are several…

by Kamal Jacob Nov 29, 2022

How Does the Blockchain Work?

If you work in finance or investment, you've probably heard of bitcoins, cryptocurrency, and blockchain…

by Kamal Jacob Nov 27, 2022

Online MBA Program – Is It Worth the Cost?

by Kamal Jacob Nov 22, 2022

Best Online MBA Courses in India for 2023: Which One Should You Choose?

Over the last decade, technological advancements have transformed business and industry to a great extent.…

by Kamal Jacob Nov 21, 2022

What is Customer Relationship Management? A Beginner’s Guide

What is customer relationship management? Customer relationship management (CRM) is software that enables businesses to…

by Kamal Jacob Nov 21, 2022

What is Green Marketing? Definition, Types, Ideas [With Examples]

When it comes to buying products on the internet, customers are becoming more aware of…

by Kamal Jacob Nov 18, 2022

What is Outbound Marketing? Definition, Overview & Examples

What is Inbound and outbound marketing? Outbound marketing has come to occupy a place of…

by Kamal Jacob Nov 18, 2022

Top 10 MBA Specializations in Demand for 2022-23

An MBA (Master of Business Administration) degree is ideal for people aspiring to attain business…

by Kamal Jacob Nov 17, 2022

A Comprehensive Guide to Marketing ROI

Marketing ROI — return on investment — is a tricky thing to measure. How do…

by Kamal Jacob Nov 16, 2022

How to write Summary for Resume: Explained with Examples

A resume is a powerful tool in your job search because it details your work…

by Kamal Jacob Nov 12, 2022

What is Transferable Skills? Definition, Examples

Transferable skills, also called “portable skills”, are essential qualities utilized in several jobs, vital for…

by Kamal Jacob Nov 11, 2022

Use cases vs User stories: What is the Difference

What is a use case? Did you ever feel that the finished product substantially differs…

by Kamal Jacob Nov 10, 2022

5 Key Skills Required for Successful Management Career & How To Achieve Those Skills?

Management career briefly involves managing skills- resources, meeting deadlines and, handling difficult situations and making…

by Kamal Jacob Nov 9, 2022

Importance of Customer Loyalty in 2023

What is customer loyalty? Customer loyalty, as the name suggests, is basically the trait of…

by Kamal Jacob Nov 9, 2022

Top 10 Best Jobs in IT without Programming

Coding is one of the top skills in this digital age. However, while it is…

by Kamal Jacob Nov 8, 2022

Top 10 Hackathon Project Ideas & Topics

What is a Hackathon? Companies organize hackathon events to allow tech enthusiasts to participate in…

by Kamal Jacob Nov 7, 2022

How To Answer Why Should You Be Hired Interview Question

An interview is one of the most integral stepping stones in your career. It is…

by Kamal Jacob Nov 5, 2022

Google Jobs – How to get a Job at Google?

Google is one of the most prestigious multinational technology companies in the world. Therefore, landing…

by Kamal Jacob Nov 2, 2022

Amazon Jobs – How to get a Job at Amazon?

When it comes to online shopping, Amazon is one of the go-to destinations. People worldwide…

by Kamal Jacob Nov 2, 2022

Top 10 Books for Entrepreneurs to Widen Their Skills

Curious people learn something new every day. Globalization and the Internet have connected the entire…

by Kamal Jacob Nov 1, 2022

Top 10 MBA Books To Read To Improve Your Skills

Why MBA in Finance: Top 10 Reasons To Do in 2023

Are you looking for the most secure and handsomely paid career option? Still, confused among…

by Kamal Jacob Oct 31, 2022

Financial Manager Job Description: Roles & Responsibilities

One of the main factors behind a company’s success is the individual efficiency of each…

by Kamal Jacob Oct 30, 2022

Top 10 Management Books to Read to Improve your Knowledge

10 Best Business Management Tools to use in 2023

What are Business Management Tools? Regardless of your business structure, handling multiple business processes simultaneously…

by Kamal Jacob Oct 29, 2022

What is Business Ethics and Why is it Important

A professional workplace is a space where countless employees work together towards a common goal.…

by Kamal Jacob Oct 28, 2022

An Introduction to Principles of Management

The main goal of a business is to achieve the profit targets set by the…

by Kamal Jacob Oct 28, 2022

Top 5 Types of Leadership in Management

Management comprises several organs working together in harmony to fuel a business towards success. These…

by Kamal Jacob Oct 28, 2022

MBA Resume Samples for Creating Eye-catchy Professional Resumes

A career ‘without growth’ doesn’t suffice, neither financially nor emotionally. Everyone wishes for a sustainable…

by Kamal Jacob Oct 27, 2022

Management Free Online Course with Certification [2023]

As businesses are becoming more prominent and more complicated, the need for skilled managers is…

by Kamal Jacob Oct 25, 2022

Most Demanding Short Term Courses After MBA in 2023

Why is the MBA degree essential? With a completed MBA degree at hand, one has…

by Kamal Jacob Oct 23, 2022

How to choose the right doctorate degree

Choosing a doctorate is not like choosing your favourite flavour of coffee - it’s a…

by Kamal Jacob Oct 22, 2022

Most Popular MBA Specializations in 2023 You Should Consider

As it is known to most professionals today that an MBA degree opens a plethora…

by Kamal Jacob Oct 14, 2022

How to Become a Successful Product Manager?

What are you going to do about an idea that is brewing in your mind? …

by Kamal Jacob Oct 13, 2022

How to Increase the Productivity of your Employees?

The world is changing the way it works, and companies are doing the best they…

by Kamal Jacob Oct 13, 2022

5 LinkedIn Tips To Make You Networking Master in 2023

Ask any successful person about their growth story, and they’ll tell you how it is…

by Kamal Jacob Oct 7, 2022

8 Most Common SEO Myths and Realities You Should Know [2023]

Even today, but some of the most common SEO myths still continue in the marketing industry,…

by Kamal Jacob Oct 6, 2022

Top 6 Highest Paying Cities for MBA [2023]

The Introduction Getting that dream career is never easy. There are always new courses to…

by Kamal Jacob Oct 6, 2022

Tech Skills Every MBA Student Should Learn in 2023

The landscape of business and industry is continuously evolving. Organisations, right from their design, to…

by Kamal Jacob Oct 6, 2022

How To Become a Content Marketing Specialist in 2023

Who is a Content Marketing Specialist? Content marketing specialists are creative visionaries who help provide…

by Kamal Jacob Oct 6, 2022

8 Best SEO Practices for B2C Companies in 2023 [How to Increase Your Search Rankings?]

Are you struggling to maintain a higher search engine ranking of your website, despite your…

by Kamal Jacob Oct 6, 2022

8 Best SEO Practices for B2B Companies in 2023 [How to Increase Your Search Rankings?]

You researched your business online and found it on the second page of Google -Oh,…

by Kamal Jacob Oct 6, 2022

Do’s and Don’ts in Social Media Marketing [2023]

Introduction Social media are internet-based interactive platforms where content is generated, and shared on the…

by Kamal Jacob Oct 5, 2022

Future of Social Media Marketing in India 2023

Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As…

by Kamal Jacob Oct 5, 2022

How To Do YouTube Keyword Research in 2023? Tools, Techniques & Challenges

Marketers cannot ignore YouTube or YouTube keyword research. This video sharing platform that Google acquired…

by Kamal Jacob Oct 5, 2022

Why MBA After BMS? 3 Practical Reasons in 2023

In a highly competitive business environment, professionals who have niche skills are considered suitable for…

by Kamal Jacob Oct 5, 2022

Voice Search Optimization: 6 Strategies To Follow in 2023

Not many people would have thought voice search would become an important part of our…

by Kamal Jacob Oct 5, 2022

6 Top Career Options after BBA: What to do After BBA? [2023]

Summary: In this Article, you will learn 6 Top Career Options after BBA in 2023…

by Kamal Jacob Oct 4, 2022

How Digital Marketing is Evolving in 2023? [Then & Now]

The Internet has become like a breath for our lives every day today. Like the…

by Kamal Jacob Oct 4, 2022

Career Options After 12th Arts: What To Do After 12th Arts? [2023]

Summary In this article, you will learn about Career Options After 12th Arts. Take a…

by Kamal Jacob Oct 4, 2022

Top Career Options After 12th Science: What Course To Do After 12th Science

Summary In this article, you will learn the Top Career Options After 12th Science. Take…

by Kamal Jacob Oct 4, 2022

17 Most Asked Finance Interview Questions & Answers [For Freshers & Experienced]

Summary In this article, you will learn about the 17 Most Asked Finance Interview Questions…

by Kamal Jacob Oct 4, 2022

Top 15 Instagram Best Practices For Business in 2023

There is a lot to learn from every social media platform, and it becomes even…

by Kamal Jacob Oct 4, 2022

Top Keyword Research Tools to Supercharge your SEO in 2023

A Detailed List of Top 6 Keyword Research Tools Trending in 2020 Keyword research is…

by Kamal Jacob Oct 4, 2022

8 Best Lead Generation Techniques That Work in 2023

In today’s world, the path of purchase can be anywhere. As the purchasing process and…

by Kamal Jacob Oct 4, 2022

Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing in 2023

The marketing landscape has changed drastically over the last decade. Previously, the field of marketing…

by Kamal Jacob Oct 4, 2022

Top 10 Best Career Options in Future [In-demand Jobs of the Future]

Summary: In this article, you will learn about the top 10 best career options in…

by Kamal Jacob Oct 4, 2022

Career in PPC: Ultimate Guide [2023]

The digital marketing industry does not comply with just one or two specific skill sets…

by Kamal Jacob Oct 2, 2022

Management Consultant Salary in India in 2023 [For Freshers & Experienced]

The present industrial and economic scenario mandates that every business and organization leverage the right…

by Kamal Jacob Sep 30, 2022

15 Most Popular Sales Interview Questions & Answers [For Freshers 2023]

Most sales interviews start with a question about you and end with one about the…

by Kamal Jacob Sep 29, 2022

How to Create Customer Value Proposition to Accelerate Growth?

Surviving in a competitive market is no child’s play when each brand is driven to…

by Kamal Jacob Sep 27, 2022

Business Development Manager Salary in The US

A Business Development Manager is essentially important to expand the client base of the organization…

by Kamal Jacob Sep 27, 2022

What is Design Thinking: Definition, Career & Scope

Design Thinking is essential for projects of all nature. Before developing a project, companies consult…

by Kamal Jacob Sep 27, 2022

How to Launch your Career in PR in India? [Step-by-Step Guide]

The career of a Public Relations executive is dynamic, ever-changing, and never dull or monotonous.…

by Kamal Jacob Sep 27, 2022

Career and Job opportunities After Master’s in Journalism and Mass Communication

If you're wondering about career paths- choices after a master's degree in journalism, look no…

by Kamal Jacob Sep 27, 2022

Predictive Modeling in Business Analytics

Predictive modeling is a technique used by businesses and organizations on available results for creating,…

by Kamal Jacob Sep 26, 2022

CPA Marketing Tips: What is it and How to Start?

Affiliate marketing and its different models like CPA marketing have become buzzwords in today's time.…

by Kamal Jacob Sep 22, 2022

Top 5 Highest Paying Jobs for MBA Graduates in India [A Complete Guide]

The salary you are offered is, naturally, directly proportional to your qualification and your experience.…

by Kamal Jacob Sep 22, 2022

How to Negotiate Salary: 8 Key Tips You Need to Know Before Negotiating

Introduction Salary Negotiation is one thing everyone goes through in their lifetime at least once.…

by Kamal Jacob Sep 22, 2022

Top 10 Highest Paying Jobs in Mumbai [A Complete Report]

What’s the most important thing you look for in a job? The job’s benefits? The…

by Kamal Jacob Sep 22, 2022

17 Best Career Options after MCA: What to do After MCA? [2023]

Summary: In this Article, you will learn, 17 Best Career Options after MCA. Software Developer…

by Kamal Jacob Sep 21, 2022

Top 7 Career Options in Management To Choose [For Freshers & Experienced]

Today, both young aspirants and working professionals are attracted to management careers, and rightly so.…

by Kamal Jacob Sep 14, 2022

Career Options in Economics: Top 9 Career Opportunities in India [2023]

The father of economics, Sir Adam Smith, has rightly said, “No complaint... is more common…

by Kamal Jacob Sep 14, 2022

Career Options for Mathematics Students: Top 13 Career Opportunities in India

Summary: In this article, you will learn about the Top 13 Career Opportunities in India…

by Kamal Jacob Sep 14, 2022

Top 4 Benefits of Doing MBA After CA in 2023

Earning the CA qualification was not exactly a piece of cake for you. Apart from…

by Kamal Jacob Sep 14, 2022

Everything You Need to Know About Performance Marketing

With the current rate of rapid digitalisation happening across all the sectors, the business world…

by Kamal Jacob Sep 10, 2022

Top 15 MBA Project Ideas & Topics in 2023 [For Freshers]

Summary: In this article, you will learn the Top 15 MBA Project Ideas & Topics.…

by Kamal Jacob Sep 8, 2022

Top 7 Career Options in Finance: What To Do After Finance Degree [2023]

Wondering how many jobs are available in finance? Do you think you have what it…

by Kamal Jacob Sep 5, 2022

Top 10 Highest Paying Digital Marketing Jobs in India [A Complete Report]

Digital marketing is almost a necessity in today’s connected marketplace. It is also one of…

by Kamal Jacob Sep 1, 2022

What to do After BMM? 14 Best Career Options after BMM [2023]

“What to do after BMM?” How many of you wonder which are all the best career…

by Kamal Jacob Aug 31, 2022

Digital Marketing Free Online Course with Certification [2023]

Want to learn digital marketing free but don’t know where to start? You’ve come to…

by Kamal Jacob Aug 31, 2022

Salary after MCA: MCA Salary in India 2023 [For Freshers & Experienced]

Master's in Computer Application (MCA) is a lucrative, job-oriented field that usually attracts individuals with…

by Kamal Jacob Aug 31, 2022

Product Portfolio Management: Everything you need to know

The growth of the businesses is a result of all the individual departments in the…

by Kamal Jacob Aug 29, 2022

Best Business Analyst Courses & Certifications in 2023

Business Analysts are professionals who work meticulously on data to engineer processes and re-engineer business…

by Kamal Jacob Aug 29, 2022

How to become a Senior Product Manager and Handle the Team?

Every path that you pursue has its own set of struggles. You can dream of…

by Kamal Jacob Aug 27, 2022

Top 9 Reasons To Do MBA after B.Com | Scope of MBA After B.Com

Commerce is a very good subject to study as it focuses on key areas that…

by Kamal Jacob Aug 26, 2022

Product Management: Best Online Courses to Learn

The interconnectedness of the present-day world offers many opportunities to the people. Accessibility is one…

by Kamal Jacob Aug 25, 2022

Scope of MBA in Business Analytics: Job Roles, Recruiters & Salary

The growing importance of Big Data across all parallels of the industry is driving companies…

by Kamal Jacob Aug 23, 2022

How do I make a Career in Product Line Management?

Before understanding Product Line Management, let us understand what a product line means. It simply…

by Kamal Jacob Aug 22, 2022

MBA Course Eligibility Criteria : Minimum Criteria, Admission Criteria

MBA full form, that is, Master of Business Administration, is a postgraduate degree course that…

by Kamal Jacob Aug 18, 2022

Future Scope of Marketing: Scope, Salary, Career Opportunities

On an everyday basis, we are introduced to at least one new product, service, or…

by Kamal Jacob Aug 18, 2022

Salary after BBA: BBA Salaries in India [For Freshers & Experienced in 2023]

BBA is a rather dynamic field and provides in-depth knowledge of management and administration. It…

by Kamal Jacob Aug 18, 2022

Career Options After MBA – Highest Paying Management Jobs

Master of Business Management (MBA) is a specialization program that focuses on the various aspects…

by Kamal Jacob Aug 11, 2022

Introduction to Online Degrees

The year of 2020 profoundly impacted billions of lives on this planet. An unprecedented, unparalleled…

by Kamal Jacob Aug 10, 2022

Future Scope of Financial Management as Career Option in 2023

Introduction To Financial Management Financial management is the highly specialised wing of management that focuses…

by Kamal Jacob Aug 8, 2022

How to Become an Investment Banker? Complete Guide

In the financial-corporate modern world, investment banking is a lucrative career choice for aspirants looking…

by Kamal Jacob Aug 3, 2022

21 Best Computer Programming Courses To Get a Job in 2023

Summary: In this Article, you will learn 23 Best Computer Programming Courses To Get a…

by Kamal Jacob Aug 3, 2022

Online vs Offline Degrees: Which is Better?

Do you still need to decide which university you want to attend? This is quite…

by Kamal Jacob Jul 28, 2022

Why Customer Centricity is Important in Business?

Customer service or feedback must be provided in a competitive environment. A customer-centric approach is…

by Kamal Jacob Jul 7, 2022

What is Brand Management & Process? [Step by Step Process Explained]

The term “brand” gets thrown around like confetti in business and marketing, yet very few…

by Kamal Jacob Jun 29, 2022

Top Tips to Increase Customer Acquisition and Sales from Digital Marketing

The marketplace today is incredibly customer-driven. The growth and prosperity of any business or brand…

by Kamal Jacob Jun 27, 2022

Best Online Computer Courses To Get a Job in 2023

Summary In this article, you will learn about the best online computer courses to get…

by Kamal Jacob Jun 23, 2022

Top 10 Ways for Successful Brand Management

With the sheer volume of companies and organisations competing to attract and retain customers, strategic…

by Kamal Jacob Jun 23, 2022

Scope and Types of Corporate Finance in Details

One of the key tasks for any business is to manage its finances. Whether it…

by Kamal Jacob Jun 22, 2022

Free Online Course on Communication with Certification [2023]

Why is a communication skills course important for you? Effective workplace/business communication is one of…

by Kamal Jacob Jun 14, 2022

What is Business Analytics? Career, Salary & Job Roles [2023]

The past decade has seen an unprecedented explosion of data which has inevitably affected the…

by Kamal Jacob Jun 10, 2022

A Guide to Understanding the 7Ps of Marketing

Introduction About 42% of the world’s total population are active on social media every day.…

by Kamal Jacob Jun 8, 2022

What Is Customer Lifetime Value? How To Calculate It?

Introduction As a business grows and expands, it becomes highly critical to have the clearest…

by Kamal Jacob Jun 2, 2022

PGDM Salary in India: For Freshers & Experienced [2023]

Post Graduate Diploma in Management, or PGDM in short, is one of the most coveted…

by Kamal Jacob Jun 1, 2022

10 Best Ways to Avoid Job Stress & Avoid Burnout in 2023

by Kamal Jacob Mar 3, 2022

Qualitative vs. Quantitative Research : Differences and Methods

While collecting and analyzing data, qualitative research deals with words and meanings, while quantitative research…

by Kamal Jacob Nov 17, 2021

YouTube Hashtags: How to use them to improve YouTube views?

A hashtag is a label that makes it simpler to discover posts or videos about…

by Kamal Jacob Nov 14, 2021

How To Create Customer Value Proposition to Accelerate Growth?

We read a lot about boosting customer satisfaction and cherishing loyalty. Modern consumers are digitally empowered.…

by Kamal Jacob Nov 13, 2021

Customer Targeting and Segmentation: What you need to know

No matter how good your products or services are, you cannot expect everybody to be…

by Kamal Jacob Nov 12, 2021

What is customer lifetime value? How to increase?

The amount of time and money a customer spends on a business or brand is…

by Kamal Jacob Nov 11, 2021

Business Model Canvas Explained with Examples

A business model canvas is a product’s mission statement. It creates a universal vocabulary for…

by Kamal Jacob Nov 10, 2021

How Your Business Can Generate Customer Value?

Businesses are diverting their energies to a social cause aligned with the brand or are…

by Kamal Jacob Nov 10, 2021

What is Strategic Financial Management? Importance and Functions.

Strategic Financial Management is an approach for managing the finances of a company. Its main…

by Kamal Jacob Nov 8, 2021

Best Project Management Software Online

Project Management is no longer about poring over post-it notes, updating spreadsheets, keeping track of…

by Kamal Jacob Nov 6, 2021

What is the Eligibility Criteria for BBA? [Bachelor of Business Administration]

What is the Eligibility Criteria for BBA? Despite the COVID-19 pandemic bringing the world to…

by Kamal Jacob Oct 10, 2021

Importance of Management in Every Organisation – [A Complete Guide]

Management steers the activities of an organisation towards its goals. It is, therefore, integral to…

by Kamal Jacob Oct 9, 2021

Best Management Course from IIT Delhi

Are you eager to join IIT Delhi courses? If so, you’ve come to the right…

by Kamal Jacob Oct 8, 2021

How to make data-driven decisions with IIT Management Course?

It is common knowledge that data improves organisational performance. Businesses use metrics from various sources…

by Kamal Jacob Oct 7, 2021

Financial Analyst Salary in India in 2023 [Average to Highest ]

India is the third-largest hotspot for Chartered Financial Analyst (CFA) placed after China and the…

by Kamal Jacob Aug 10, 2021

MBA Syllabus : Subject, Courses and Specializations

Master of Business Administration (MBA) is one of the most sought-after degrees by fresh graduates…

by Kamal Jacob Jun 26, 2021

What is Design Thinking: Definition, Career & Scope

Design Thinking has emerged as a human-centric way of developing solutions for contemporary users. This…

by Kamal Jacob Jun 25, 2021

Future Scope of Management: Scope, Salary, Career Opportunities

What every company or organisation wants is to earn profits from the business they run.…

by Kamal Jacob Jun 9, 2021

List of MBA Specializations: Which One Should You Do?

Master of Business Administration (MBA) is among the most popular post-graduate programs in India. Taking…

by Kamal Jacob Jun 3, 2021

MBA in HR – Syllabus , Subjects and Courses

The MBA from Liverpool Business School with Specialisation in HR is one of the most…

by Kamal Jacob Jun 2, 2021

Importance of Mobile App Marketing: 7 Crucial Steps You Can’t Ignore

In today’s world, we are highly dependent on mobile apps to procure services. Do you…

by Kamal Jacob May 3, 2021

How Does PPC Advertising Work? Top 5 Elements of a Successful PPC Campaign

Introduction Consumer behaviour insight is critical for the success of any advertising campaign. Rising internet…

by Kamal Jacob May 2, 2021

Do Facebook Ads Really Work? Yes. Follow These Steps

Introduction “Do Facebook ads work?” seems to be the biggest question nowadays on any digital…

by Kamal Jacob Apr 22, 2021

Top 20 Digital Marketing Trends of 2023 You Can’t Ignore

Regardless of the niche of your business or the type of products and services you…

by Kamal Jacob Apr 15, 2021

MBA Supply Chain Management Syllabus: Demand, Concepts & Features

Operations and logistics are the firepowers beneath the surface of any business, be it in…

by Kamal Jacob Mar 11, 2021

Journalists Salary in India in 2023 [Average to Highest]

If you are a story writer and prefer using anecdotes for explaining everything that is…

by Kamal Jacob Mar 11, 2021

Financial Consultant Salary in India in 2023 [For Freshers & Experienced]

A Financial consultant's job includes providing personalized services to clients and investors in building wealth…

by Kamal Jacob Mar 11, 2021

MBA Finance Syllabus: Concepts & Advantages of upGrad MBA Finance Program

Most advanced leadership and management positions hire MBA candidates with a specialization in Finance. This…

by Kamal Jacob Mar 9, 2021

MBA Digital Marketing Syllabus: Everything You Should Know

India is currently the second-largest online market in the world. With increasing mobile connectivity and…

by Kamal Jacob Mar 8, 2021

6 Ways To Boost Brand Growth on LinkedIn in 2023

Before we get into discussing how to boost brand growth on LinkedIn, let's first take…

by Kamal Jacob Mar 4, 2021

Management Process: Definition, Features & Functions

Introduction A process is a systematic way of executing tasks. It is concerned with the…

by Kamal Jacob Mar 4, 2021

MBA vs Executive MBA: Which One Should You Choose?

In recent years, many businesses have flourished due to large-scale developments in technology, finance, health,…

by Kamal Jacob Mar 4, 2021

How to Effectively Negotiate Your Salary? 9 Crucial Tips to Know

Whether you are a new hire or a long-time employee undergoing your performance review, not…

by Kamal Jacob Mar 4, 2021

How to Prepare for a Telephonic Interview? Actionable Tips You Should Know

A telephonic interview is a standard process for employers to ascertain the right candidate remotely.…

by Kamal Jacob Mar 3, 2021

How & When to Ask for a Salary Raise? [Step by Step Pointers]

One of the most nerve-wracking experiences an employee has to go through is asking for…

by Kamal Jacob Mar 1, 2021

Sales Manager Salary in India in 2023 [List of Factors Affecting Sales Manager Salary]

Grant Cardone rides a private jet and has more than a billion dollars worth of…

by Kamal Jacob Feb 11, 2021

Top 10 Highest Paying Social Media Salary in India [2023]

We live in such times where it’s almost impossible to think of a life without…

by Kamal Jacob Feb 11, 2021

Top Finance Salaries in India in 2023 [Based on Various Job Roles]

The finance sector in India is replete with diverse options. It can get pretty confusing…

by Kamal Jacob Feb 11, 2021

How To Become a PR Freelancer in India in 2023?

If you're not a fan of the ol' 9 to 5, freelancing is an exciting…

by Kamal Jacob Feb 11, 2021

How To Create An Effective Brand PR Strategy in 2023

In today's day, there's no way a brand can do without a sound PR strategy.…

by Kamal Jacob Feb 11, 2021

10 Most Asked Management Interview Questions & Answers [For Freshers]

Complete Guide to Frequently Asked Management Interview Questions When you are moving up the career…

by Kamal Jacob Feb 11, 2021

Finance vs Accounting: Which One Should You Choose? [2023]

Finance and accounting are two exceptionally attractive career options for anyone who loves to play…

by Kamal Jacob Feb 5, 2021

Top 12 Crucial Finance Skills That Employers Value in 2023

Companies in the finance sector are always on the lookout for skilled professionals. In fact,…

by Kamal Jacob Feb 3, 2021

Top 5 Management Skills Required To Become a Successful Manager

Management skills comprise certain attributes and abilities that help fulfil set goals in an organization.…

by Kamal Jacob Feb 1, 2021

MBA vs FRM: Which Should You Choose?

MBA vs FRM - Are you trapped in this highly confusing dilemma while mapping out…

by Kamal Jacob Jan 29, 2021

MBA vs CFA: Difference Between MBA and CFA in 2023

Candidates who prefer to pursue their career in finance can either opt for a Master's…

by Kamal Jacob Jan 29, 2021

Most Common Project Management Interview Questions & Answers [2023]

Ask any HR executive or senior management official and they will tell you that a…

by Kamal Jacob Jan 29, 2021

Hot Jobs for MBA Graduates in India 2023

An MBA can give a person an opportunity to contribute to an organization at a…

by Kamal Jacob Jan 10, 2021

High Converting Landing Pages to Ace the Marketing Game [2023]

Have you ever been redirected to a web page on clicking a specific ad link…

by Kamal Jacob Jan 10, 2021

8 Considerable Reasons Why You Should Consider a Global MBA in 2023

What is a Global MBA? Global MBA is a postgraduate program with a framework that…

by Kamal Jacob Jan 10, 2021

Social Media Marketing Free Online Course with Certification [2023]

The drastic rise of social media is undoubtedly one of the most crucial landmark revolutions…

by Kamal Jacob Jan 1, 2021

Prerequisites for an MBA in Marketing [General & Mandatory Requirements]

Marketing & Sales is one of the in-demand jobs at the moment simply because a…

by Kamal Jacob Dec 29, 2020

Top 5 Ways To Use Augmented Reality (AR) For Marketing [With Real Life Examples]

The term ‘Augmented Reality,’ or AR, is sure to conjure up visuals of bulky, high-tech…

by Kamal Jacob Dec 22, 2020

MBA vs MMS: Which One Should You Choose?

Choosing the right course for your master's degree program is by no measure an easy…

by Kamal Jacob Dec 22, 2020

5 Tips To Help You Become A Social Media Influencer

Social media is no longer just a place for connecting with your friends and companions…

by Kamal Jacob Sep 1, 2020

Resource Management Projects: Examples, Terminologies, Factors & Elements

Introduction Resource management is everywhere, whether it’s a reality TV show or a corporate environment.…

by Kamal Jacob Aug 27, 2020

What is the Future Scope of Content Marketing? Top 5 Things You Need to Keep in Mind

In the world of digital marketing and social media, content marketing forms the backbone of…

by Kamal Jacob Aug 25, 2020

Why Communication Skills are Important for MBA Aspirants?

Communication Skills For MBA Students Businesses run on an effective communication from the top tier…

by Kamal Jacob Aug 21, 2020

The Untapped Mine of Mature Content Marketer Skills – Do You Have Them?

Content Marketing Skills With two billion B2B and B2C companies transacting on the Web, generating…

by Kamal Jacob Aug 19, 2020

Is MBA Saturated? What’s The Reality?

Is MBA Saturated? No, MBA is not saturated and can never be. We agree that…

by Kamal Jacob Aug 19, 2020

How Can Students Leverage LinkedIn For Better Career Opportunities?

Ask any working professional about one platform that they use to achieve their career aspirations…

by Kamal Jacob Aug 18, 2020

6 Easy Actionable Steps to Maintain Work-Life Balance During Work from Home

Source A zen guide to work-life balance while multi-tasking chores, zoom calls, upskilling, workout, cooking,…

by Kamal Jacob Aug 14, 2020

8 Team Building Activities to Boost Employee Engagement

Team building activities are engaging and keep your employees motivated. Happy and engaged employees are an…

by Kamal Jacob Aug 13, 2020

How You Can Ask For a Promotion Without Making It Awkward [11 Crucial Tips To Follow]

Source Concepts to Remember Do: Consider the position and how to get a promotion. Think about…

by Kamal Jacob Aug 12, 2020

The Ultimate List of 19 Email Etiquette Rules You Should Follow

The term "email etiquette' is self-explanatory, but let's define it again. Using the professional setting,…

by Kamal Jacob Aug 12, 2020

Top 10 Ways of Successfully Marketing Your Small Business

Whether you have just set up a startup or already have an established one, having…

by Kamal Jacob Aug 12, 2020

How to Build a Resume For Your Dream Job [Comprehensive Guide]

How to Build a Resume: A Guide A resume is the first step towards getting…

by Kamal Jacob Aug 12, 2020

10 Tips on How to Get your Dream Internship [Comprehensive Guide]

Every undergraduate/ postgraduate student aiming to get a taste of the real world is striving…

by Kamal Jacob Aug 12, 2020

How to Ace a ‘Tell Me Something About Yourself’ Interview Question?

Be it for a job or an internship, one of the most commonly asked questions…

by Kamal Jacob Aug 12, 2020

15 Meeting Etiquette Rules to Leave a Lasting Impression

Meetings are an essential part of any workplace. For it to be successful, you need…

by Kamal Jacob Aug 12, 2020

COVID-19 and Its Impact in Education

Ever since its arrival, COVID-19 has changed how we live our daily lives. At the…

by Kamal Jacob Jun 20, 2020

Top SEO Skills Of The Age Every SEO Professional Need to Improve

Search Engine Optimization skills or SEO skills are in high demand. But what is SEO?…

by Kamal Jacob Jun 16, 2020

Top 10 Benefits of Social Media in the Digital Era

The fact that social media has become an integral part of modern existence is indisputable.…

by Kamal Jacob Jun 16, 2020

Rule The Digital Market: Top 10 Email Marketing Tips

Companies across several industries have been using email marketing as their primary customer acquisition strategy.…

by Kamal Jacob Jun 15, 2020

Work Amidst a Pandemic: A Safe Return Post Lockdown

Who would have thought at the beginning of 2020 that our prime focus in mid-year…

by Kamal Jacob Jun 9, 2020

Eligibility For Global MBA: How to Get Into Global MBA Programs?

Amish Tripathy, the noted Indian author and an alumnus of IIM Calcutta once joked, “…

by Kamal Jacob Jun 8, 2020

How Big Companies Use PESTLE Analysis to Select Business Location

When it comes to choosing a business location, big companies put a lot of thought…

by Kamal Jacob May 28, 2020

Top 7 Digital Marketing Examples to Inspire Your Next Campaign

Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new…

by Kamal Jacob May 28, 2020

Top 10 Digital Marketing Misconceptions You Need to Stop Believing

In an era when the Internet has taken over almost every aspect of our lives,…

by Kamal Jacob May 22, 2020

Digital Marketing vs Traditional Marketing: Which One Should You Choose?

Introduction A solid marketing strategy is important for any business to promote their products and…

by Kamal Jacob May 22, 2020

How to do CRO? Step by Step Guide, Strategies & Best Practices

When it comes to digital marketing, as necessary it is to draw prospective customers to…

by Kamal Jacob May 21, 2020

How to Use Google Analytics: Comprehensive Guide For Beginners

Introduction Are you a blogger who has just started writing or thinking about launching a…

by Kamal Jacob May 15, 2020

Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

Introduction - What is Digital Marketing Looking for the right digital marketing tutorial? Regardless of…

by Kamal Jacob Apr 27, 2020

Top 3 Ways Business Analytics Transforming The Finance Sector

The emergence of Analytics has made way for a dynamic industrial makeover in which risks…

by Kamal Jacob Apr 14, 2020

5 Reasons Business Analytics is Crucial For Modern Banking

With the emergence of analytics banking has become more personal, it has a much bigger…

by Kamal Jacob Apr 14, 2020

6 Tips For Productively Working From Home During Lockdown

Amidst the growing fear and havoc that coronavirus has caused globally, companies around the world…

by Kamal Jacob Apr 13, 2020

How to Prepare for an MBA? 4 Simple Ways To Follow

When it comes to your MBA preparations, everyone will have an opinion, be it your…

by Kamal Jacob Apr 4, 2020

Top 25 PPC Tools Every Marketer Should Be Using

Pay-Per-Click or PPC tools form an essential part of today’s internet marketing landscape. In this…

by Kamal Jacob Apr 4, 2020

7 Ways Digital Marketing Certification Will Benefit Your Career

In the last decade, the world has changed a lot right before our eyes, and…

by Kamal Jacob Dec 20, 2019

YouTube SEO: How to Rank YouTube Videos [Google SERP + YouTube]

What gives YouTube the popularity it enjoys around the world? From how-to videos to everyday…

by Kamal Jacob Dec 20, 2019

How a College Brand Reflects in a Resume?

Your resume is one of the first things that introduces you to the hiring manager…

by Kamal Jacob Dec 19, 2019

7 Reasons To Become a Business Analyst [After High Salary]

As a child, no one dreams to be a Business Analyst (BA). However, you might…

by Kamal Jacob Dec 18, 2019

15 Interview Tips to Stand Out in Your Job Interview

After graduation, your next tough job will be to crack your first interview. Interviews are easy…

by Kamal Jacob Dec 5, 2019

How To Boost Your Career With Digital Marketing Certification?

There is no dearth of online articles about how digital marketing has completely revolutionized the…

by Kamal Jacob Oct 14, 2019

5 Valuable Skills You Need to Study For an MBA

Nowadays, almost everyone aspires to complete a Master’s in Business program and get an MBA.…

by Kamal Jacob Oct 7, 2019

Why Startups Need & Hire More MBAs: 6 Elemental Reasons

Once PayPal co-founder Peter Thiel stated: “Never hire an MBA. They will ruin your company.”…

by Kamal Jacob Oct 7, 2019

How To Start a Career in Digital Marketing?

With the world going digital, it is no longer a surprise that Digital Marketing is…

by Kamal Jacob Sep 23, 2019

Do Entrepreneurs Need an MBA? Pros and Cons of Doing MBA

As is the norm with most people belonging to the strata of youngsters wondering what…

by Kamal Jacob Sep 18, 2019

What is a Social Media Influencer and What do they do?

Just two decades ago, the very concept of a social media influencer was pure fiction.…

by Kamal Jacob Sep 18, 2019

MBA or MTech / MS – What to Choose After Engineering

There comes a time in every Engineer’s life when he/she is faced with one of…

by Kamal Jacob Aug 29, 2019

Online MBA, Executive MBA or Part Time MBA – What is the Right Choice?

The decision to acquire an MBA degree could be an excellent way to take your…

by Kamal Jacob Aug 27, 2019

MBA Marketing vs MBA Finance – What to Choose?

For MBA aspirants, there’s nothing more exciting and enthralling than getting into an institution of…

by Kamal Jacob Jul 30, 2019

Kamal Jacob

Kamal Jacob

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