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Complete Guide to Content Marketing

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Complete Guide to Content Marketing
Complete Guide to Content Marketing

In this course, you’ll learn about creating content strategy, planing and executing content marketing and defining campaign metrics.

Program Overview

Key Highlights

  • Free and shareable certificate on completion
  • 100 % self-paced course
  • Real time upskilling
  • 5 Hours of cutting edge content
  • Access to insights from Industry leader
  • Skills you will gain: Content Marketing, SEO, Strategic Planning, Effective Storytelling

Complete Guide to Content Marketing

Complete this course successfully to obtain this certificate from upGrad.

  • Shareable Certificate on Completion
  • Great Addition to your Resume
  • Recommend this course to your Friends & Family
Complete Guide to Content Marketing
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Syllabus

Best Cutting Edge Content

  • Introduction to Content Marketing
  • Need of Content Marketing
  • Content Marketing Over the Years
  • Content Marketing vs Advertising
  • Brand Identity and Communication
  • Buyer Persona
  • Types of Content (Infographics, Blogs, Shopping Guides, Videos, Company News)
  • Planning your content calendar
  • Content Marketing through the consumer funnel
  • Content in different phases - Attract, Convert, Close and Delight
  • Content Effectiveness on Search, Social Media and Email
  • Practice Assessments

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