What is Content Writing? How to Build a Career in Content Writing?

In the modern world, content is king. Businesses, professional services, the healthcare industry and every other sector around us rely heavily on content for growth. Irrespective of the industry, companies and brand owners now rely heavily on content marketing for successful customer outreach. Content marketing has become a key tool for brand marketing and promotion, especially for organizations functioning in the digital domain. In fact, the onset of the digital revolution has almost erased the concept of a physical nexus, and now, nearly all essential business operations depend on online content.

If you have been a good writer throughout your life, content writing can work as a brilliant career option for you in this digital age. And if you love to express yourself and are find of reading and researching, you will love content writing. The field is replete with fantastic opportunities for growth and development. 

So, if you aspire to become a content writer, keep reading to find out how to build a career in this field and earn handsome salaries. 

Dynamics of content writing: What is it all about?

If we put it simply, content writing is nothing but clever wordplay. As a writer, if you can create written content and express it in an engaging, reader-friendly, and informative manner, nothing can stop you from becoming a successful content writer.

In the broader sense, “content” means using words in a way that conveys information and messages to others. These messages can be about a business idea, an ongoing project, or just about anything. For example, say a textile enthusiast sets up their website, desiring to put up their collection for sale, along with the company’s brand vision and objectives and different services the business offers. They’ll need a solid content strategy to spread the brand message to the target audience. With the right content, the textile enthusiast can target the appropriate user base and market, pulling potential customers towards it. 

If you work as a content writer, clients will assign you topics or ideas, at times even ask you to innovate on your own and rely on you to give them their desired content. The content you write can be digital (for blogs, social media, Google ads, websites etc.) or even offline, such as printed stories, technical papers, research papers, flyers, etc. Needless to say, content is indeed the heart of digital and offline marketing. For instance, offline marketing tools like pamphlets, billboards, banners also heavily rely on good quality content.

To ensure good quality content, you must try to achieve a delicate balance between wordplay, appropriate tonality, diligent research, subject matter expertise, and, most importantly, excellent grammar and vocabulary. Moreover, some of the most acceptable written content is produced after several rounds of editing, fine-tuning, and rewording so that each written word strikes on point and meets the client’s demands.

Content writing: Scope and job prospects

Around the world, clients hire content writers either in full-time roles or as freelancers. Content writers are hired by start-ups, MNCs, individual clients, academic institutions, medical/technical R&D institutes, etc., for different content needs. 

Some major career options available for content writing worldwide are:

  • Content strategists
  • Content creators/ developers
  • SEO content writers
  • Proof-readers
  • Copywriters
  • Editors
  • Bloggers
  • Brand journalists
  • Social media specialists
  • Instructional designers
  • Curriculum designer
  • Academic researchers
  • Subject matter experts
  • Technical writers
  • Video content makers

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Pro tips for professional content writers

Since you’ve landed on this page and have taken all the efforts to know so much about content writing, this opportunity is not only a temporary or casual interest for you. To help all the fledgling content writers, we have taken the initiative to enlighten you all with tips to help you ace the game of content writing.

1. Increase your networking

If you wish to become a pro writer, you should attend writing workshops, seminars, and events to gain more knowledge on the latest buzz and trends in the market. This shall increase the relevance of your content.

2. Read as much as you can

It can’t be contested that you must first be an avid reader to be a good writer. Reading is the input that you require to deliver the desired written output. A well-read person can be far more expressive, with a more expansive vocabulary than one who does not love to read. 

3. Keep your research game solid

Logically brewed and well-researched articles sell the most. All organizations prefer well-researched and systematically written content over simple wordplay and fluff. The more you study and explore, the more meaningful and informative your writing will be. 

4. Be versatile

If you want to become a successful content writer, don’t restrict yourself to specific niches. Touch upon as many topics and genres as you can. Be versatile and keep yourself updated with everything that’s trending in your specialization area and related domains.

5. Maintain a widespread presence in social media

Having a strong presence on Facebook, LinkedIn, Instagram, or Twitter can keep you going for the longest run. Social media presence ensures a broader outreach of your skills and helps you in networking.

6. Keep adapting and evolving

The secret to becoming a successful content writer is to embrace change. Right from market trends and consumer behavior to business needs and goals – everything is dynamic. These metrics change with time. As a writer, you must be flexible and adaptive to these changes. Also, you must strive to grow and hone your writing skills. Learning is a never-ending process, and the same applies in the field of content writing.

Different avenues of content writing


1. Internships

One thing with content writing is that you can start as young as you want. So if you’re still in school or college and are looking for small opportunities to help you earn some pocket money, there are many content writing internships available across top job search platforms like LinkedIn, Indeed, Naukri, etc.

2. Freelancing

Freelancing is an excellent idea if you want to dip your toes in the field of writing and explore gradually. You can start slow and then pick up speed once you feel completely engaged in this field. In addition, freelancing gives you the freedom to work at your convenience and set flexible working hours. This leaves you with ample time to continue your existing personal or professional commitments.

3. Full-time content writing

If you’re all set to become an expert content writer after exploring all aspects of this field, full-time blogging/writing is your calling. This avenue promises stable earnings and can take you a long way ahead in your writing career. If you pick up the desired speed and meet the client’s demands by providing quality work, you’re set in the right direction!

However, to be a successful full-time content writer, you may need to top up your skills through various additional diplomas or certifications. In addition, it would help if you were trained in SEO and lead generation tactics to churn content that’s at par with the industry standards.

So, what do you think of content writing as a profession? If you’re excited to walk in this direction, check out two brilliant courses on upGrad. The 12-week Advanced Certificate in Customer Centricity course is curated specially to give you an insight into customer behavior and market analysis. This knowledge is set to provide you with an upper hand as a content creator. In addition, UpGrad has another course called Advanced Certificate in Digital Marketing and Communication that gives you industry-scaled insights and expertise in creating digital content. These courses are crafted by MICA and experts from top institutes, making the curriculum the best of its kind.


In a world where content is king, excellent content writing skills will get you very far. There’s a huge demand for skilled content writers who can move the target audience with their impactful writing. Whether online content through blogs, digital ads, social media content, websites, and e-journals or offline content in flyers, pamphlets, banners, billboards, etc., businesses rely on quality content writers. Thus, if you wish to earn a decent salary while nurturing your passion for reading and writing, you will love to explore the world of content writing.

We hope that the tips we’ve shared above will help you get one step closer to becoming a successful content writer.

Do you need a professional degree to become a content writer?

No. One can become a content writer simply by possessing the ability of creative writing and language proficiency. However, you will get brownie points if you possess a certification or diploma in writing.

At what age can one become a professional content writer?

There is no specific age criteria to be eligible as a content writer. You can start as young as you want, provided with the required command over reading, writing, and researching.

How much does a content writer earn?

The pay-out of a content writer depends on the type of assignment you undertake. Freelancers usually earn as much as they can take in a given time. Full-time content writers have a more stable income. Interns have a considerably lower pay scale.

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