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Content Syndication: What is it and How to do it?

Updated on 30 November, 2022

5.26K+ views
7 min read

Creating high-impact, value-driven content is an art in content marketing. Content marketing is no longer just about posting on blogs, social media platforms and optimizing them for search engines. Thanks to the modern marketing era, all the above have become obsolete as they don’t fetch the required traffic. To address the issue of inadequate traffic, modern technology has come up with syndication. 

Syndication, however, is not very new to the media. Even before the internet took over, many leading magazines and newspapers with a vast following published content from small publishers and freelance writers. These contents are called syndicated content which can be called third-party content for easy understanding. The concept became an instant success as both the parties were benefitted. Small publishers received a chance to widen their reader base, while big publishers received content without much effort. 

Since the advent of the Internet, content syndication is considered the most effective way of boosting online traffic as it is less expensive, provides effective brand recognition, and greatly improves search engine visibility. 

Let us now get into what content syndication is and how it can be done efficiently. 

What is Content Syndication?

When third-party websites republish content that is already published on the web, it is called content syndication. Syndicated content could be of any form like blog posts, infographics, videos, articles, etc. 

Content syndication is adopted by both big and small publishers as their readers get something new apart from the regular stuff they publish. 

It should be kept in mind that content syndication and guest blogging are not similar. Guest blogging is posting new and fresh content for a particular website, while content syndication is finding old content from a platform and republishing it on other platforms after obtaining permission from the original platform. 

Platforms publishing syndicated content will give a special mention to the source to avoid issues of duplicate content. 

How does Google React to Syndicated Content?

It is a known fact that Google doesn’t promote duplicated content. While Google may not impose a penalty on the websites posting duplicate content, these websites get outranked in SEO performance. 

Much to our relief, duplicate content has nothing to do with syndicated content, and Google very well understands this. Google authorizes syndicated content if the websites posting them publish a disclaimer informing the readers that the published content is syndicated. This is usually done by posting a backlink to the website that originally published that content and getting a canonical link to validate third-party publications, thus alleviating any issue associated with the same content getting published in more than one URL. 

Advantages of Content Syndication

The following list highlights the top benefits of content syndication:

  • Greater exposure to content
  • Powerful SEO boost
  • Faster and easier lead generation
  • subtle brand promotion
  • Improves brand reputation and awareness
  • Prevents content duplication
  • Reaching a wider audience

How to Perform Content Syndication Marketing?

Content syndication is an effective tool for content marketing, provided it is done perfectly. If not, it affects SEO performance and creates a bad taste for the brand among the viewers. 

Here is a list of points to keep in mind while using content syndication for marketing:

1. Identifying potential partners

While republishing content, it is essential to ensure it gets featured on websites with good popularity and a great reach. Thorough research is necessary to identify relevant partners before reaching out to them. 

2. Figuring out the best mode of syndication

There is no generalized way for content syndication. It is crucial to determine the best way to syndicate. This depends on the target audience, content, and website. Depending on the need, you can go for complete content syndication to a third-party website or syndicate only the headline with a backlink to your website. It is usually recommended to add links to your homepage or website wherever possible to increase the traffic. A subtle call to action will help in developing dialogues. 

3. Having a solid syndication strategy

Just like any other mode of marketing, content syndication marketing requires a solid plan. This should include the following:

  • Sharp and powerful content
  • Establishing business goals
  • Associating with powerful partners
  • Pitching your content appropriately
  • Having both short-term and long-term syndication plans. 

How to Implement Content Syndication Free of Cost?

It might sound unrealistic, but fortunately, it is possible to syndicate content without spending a penny. Now, let us see how to do it:

1. Syndicate on a website with greater authority and patronage than yours 

Republishing your content on such websites will attract a high viewership, thereby widening your reach. While this may not necessarily improve your website traffic as the viewers access the content on syndicating partner’s website and may not bother to look for the source, this option is best suited when your only motive is to increase viewership and brand awareness. 

2. Syndicate on a website with equal authority and viewership as yours

This option is very effective if you are targeting a niche of viewers. These websites permit contextual links enabling you to backlink your website to your content. This works wonders in generating leads. 

3. Post as a guest blogger

Sometimes thinking beyond your website will help you gain popularity and reach. For example, posting as a webmaster or business associate on a renowned website on a topic that is trending or viral will help in reaching out to a new audience. After the publication, you can syndicate the content on your website/ blog/ social media accounts for your viewers. 

Paid Content Syndication Marketing

If you want to step up on content marketing, paid content syndication is the solution. In paid content syndication, you will be charged for publishing your content on a third-party website. In addition, many companies have a business tie-up with popular publishing networks to take their content to a larger audience. 

This marketing option is used only by large companies as it is not commercially viable for smaller companies with strict budgets.

Recently, few platforms have come up that work like PPC or advertisement campaigns on a fixed budget based on the target audience or pay per click. These platforms also publish ads promoting your content in the form of recommended articles with backlinks to your website.

This has enabled a lot of small companies to go for content syndication marketing in recent times.

Paid content syndication is a faster and hassle-free process of publishing your content on popular publications compared to free syndication.

Paid syndication is the only way small business owners can publish their content on leading websites like MSN. However, paid syndication does not provide an excellent SEO performance and brand awareness like free syndication. 

Upskill with upGrad

Want to learn more about business marketing and advance in your career? We recommend getting an international MBA degree from Australia’s leading business school through upGrad.

Our Deakin Business School MBA (Global) Degree is listed in the top 20 global online MBA courses and is accredited by AACSB and EQUIS. The course duration is 24 months, which helps candidates be a part of a peer network that includes students from various countries worldwide. The curriculum consists of case studies and simulations from Harvard Business Publishing and one-on-one mentorship from industry experts. The program is recognized by World Education Services (WES) and takes the candidate one step closer to working abroad.

So, what are you waiting for? Get enrolled in our MBA program today! 

Frequently Asked Questions (FAQs)

1. What are the mistakes to avoid while syndicating content?

Content syndication should be done meticulously to achieve the desired result. Here is the list of a few things that need to be avoided during content syndication:
1. Using too many filters: This may narrow down the audience.
2. Substandard content: Poor quality content will affect SEO performance and create a bad reputation for your brand.
3. Pitching your content on irrelevant websites: It is essential to choose a practical and relevant syndication partner. If the website has got nothing to do with your content, it becomes irrelevant and ineffective.

2. Is content syndication illegal like duplicate content?

Content syndication is not similar to duplicating content. Content syndication is legal as long as valid attribution is provided to the original authors/websites. Content is called duplicated only when it is re-posted without any mention of the source. Syndicated content can be republished on many platforms. Even Google approves publishing syndicated content if the publishers let the readers know that the content is syndicated.

3. How can you quantify the success of content syndication?

Different businesses have different goals, and it is not possible to generalize the success measures. However, a few parameters will help us determine the extent to which content syndication has succeeded.
1. Return on Investment (ROI) is the fundamental parameter to quantify the content syndication process. Greater ROI means your syndication campaign is highly successful.
2. The volume of leads. The main aim of content syndication is lead generation.
3. Quality of leads
4. Traffic. If your website attracts more traffic by posting syndicated content, it means your efforts are well rewarded. Brand recognition.

Did you find this article helpful?

Aaron Edgell

Aaron is an experienced digital marketing leader across technology, education, and health & wellness. He has led award-winning agencies and completed the Harvard Business Analytics Program.

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Hence, today we’ll cover the MBA growth statistics of different areas and find out why you should pursue a career in this sector.  MBA Growth Statistics According to Specialization Most MBA programs have the following six specializations: Marketing management Finance management Operations and supply chain management HR Business strategy & leadership Analytics Following are the MBA growth statistics of every one of these specializations:  1. Marketing Management As the name suggests, marketing management focuses on handling and overseeing the marketing activities of a business. In marketing management, you will research the industry trends, analyze competition, and drive the advertising efforts of your organization. Industry scope The most prominent organizations in marketing management are advertising agencies, whose market size in the US in 2021 is valued at $54.6 billion. The market size of the advertising industry has grown faster than Technical Services, Professional Services, and Scientific Services, and in 2021, this sector is expected to grow by 4.3%.  Roles and job opportunities Most MBA graduates with marketing management specialization would apply for the role of marketing manager, whose average salary in the US is $136,850. Pay in this field ranges from $97,710 to $185,320, depending on your experience, skills, and location.  2. Financial Management Financial management is probably the broadest among all the MBA specializations we have discussed in this article. As a financial management professional, you’d focus on preparing your organization’s budget, overseeing the activities in its financial department, and ensuring that your organization achieves its financial goals.  Industry scope The finance sector in the US has a $5.2 trillion market size in 2021. Keep in mind that this statistic also includes the insurance industry, which is a prominent financial sector. The finance industry in the US has grown faster than the economy overall, and in 2021, it is expected to grow at the rate of 1.7%. Remember, this is a post-pandemic market, and as the situation gets better, this sector might grow faster.  Roles and job opportunities With an MBA in financial management, you can pursue a career as a financial manager. It is a highly sought-after role as it ranked #17 in 100 Best Jobs and #3 in Best Business Jobs rankings of US News.  The average pay of a financial manager in the US is $129,890 per annum. Pay for this role starts from $92,000 and goes up to $181,980.  3. Supply Chain Management Supply chain management refers to the management of the flow of goods and services from their origin to the endpoint. It includes all activities related to the collection of raw materials, manufacturing of the product, and its delivery to the end-user.  Industry scope The pandemic affected the supply chain sector the most, and hence, this field will see a higher demand for professionals all around. In 2019, the global supply chain management industry was valued at $15.85 billion and it is expected to reach $37.41 billion by 2027.  The development of industrial-grade technologies has caused an upsurge in the demand for supply chain management professionals across industries.  Roles and job opportunities With a supply chain management degree, you can pursue a career as a supply chain manager. The average salary of a supply chain manager in the US is $110,662. Pay for this role starts from $97,256 and goes up to $127,814 per annum, according to your skills and expertise.  4. Human Resource Management Human resource management focuses on all activities related to the staff of an organization. This includes attracting new talent, retaining current talent, handling payroll, and training the staff to keep up with the industry’s demands. Human resource management has also evolved due to recent changes such as the rise of the work-from-home culture.  Industry scope In 2019, the global human resource management market size was $16.01 billion, and between 2020 to 2027, it is expected to grow at a CAGR of 11.7%. The introduction of new IT solutions in HR and predictive analysis will contribute a lot to boosting the growth of this sector. The rising popularity of HRM (human resource management) software also plays a big role in this sector’s fast growth.  Roles and job opportunities The pay of a human resource manager in the US is $105,750 per annum. It’s the most popular role for candidates with an MBA in human resource management. Pay for this role ranges from $93,975 to $118,329.  5. Business Strategy Management Business strategy management, also known as strategic management, is the formulation and implementation of an organization’s goals and initiatives. It focuses on creating an outline of the actions a company plans to take to reach its objectives.  Industry scope To measure the size of this industry, we’ll have to look at the size of strategic consulting firms. The global management consulting market was valued at $160 billion in 2019. The pandemic affected this sector heavily in 2020. Thus, the demand for professionals in this field is expected to surge as the pandemic subsides.  Roles and job opportunities An MBA with a business strategy specialization will make you eligible to pursue a career as a business strategy manager. The average pay for this role is $90,000, and it ranges from $64,000 to $141,000 per annum.  6. Analytics Management  Analytics management focuses on using large amounts of data to generate valuable and actionable insights for an organization. Business analytics and big data have become a huge part of modern-day businesses as it aids them in making better-informed plans and decisions.  Industry scope The big data and business analytics sector has a market size of $193.14 billion in 2019 and is projected to grow up to $420.98 billion by 2027. The rise of cloud applications and new data analytics technologies has caused an upsurge in the growth of this sector.  Roles and job opportunities There are many roles in analytics management, of which the most popular is that of the analytics manager. An analytics manager earns an average salary of $113,149 in the US. Pay for this role can go up to $181,037, depending on the organization and experience.  MBA Growth Statistics: What do they tell us? The future scope of management specializations is very bright in the US. As companies in various industries prepare to meet the demands of a post-pandemic world, they require the expertise of qualified management professionals who can handle their various avenues.  From finance to marketing, companies would require the services of industry experts in all sectors. This creates an excellent opportunity for those looking to enter the marketing sector.  It would be best to pick an MBA program that offers specializations in these sectors so you can capitalize on the industry trends early and advance your career more efficiently. At upGrad, we offer an MBA program with the Liverpool Business School with specializations in all six sectors. Do check it out if you’re interested in pursuing an MBA degree! The upGrad Advantage When you choose an upGrad course, you will receive many additional benefits. First, you will receive unparalleled guidance from industry mentors, teaching assistants, and graders. The course features one-on-one feedback on submissions and offers personalized feedback on your assignments, allowing you to improve whenever possible.  Learning directly from industry mentors helps you avoid confusion and resolve doubts much quickly. You will also have a dedicated student success mentor who will help you with all of your non-academic queries.  In the regular live sessions with the experts, you can ask any questions you might have about the concepts you studied and keep the learning process efficient and smooth. The program also features a Q&A forum where you can ask questions to teaching assistants and peers. The personalized feedback on case studies and assignments also streamlines your learning experience.  Not to mention, the program will help you network with fellow peers and open up numerous exciting opportunities before you!
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by Karan Raturi

04 May'21
When is The Right Time for me to get an MBA? [4 Crucial Criteria]

5.5K+

When is The Right Time for me to get an MBA? [4 Crucial Criteria]

Climbing the corporate ladder is the dream of many. However, to make progress in this journey, you need a suite of accomplishments, an MBA degree being one of them.  Having an MBA degree can quickly boost your chances of getting senior roles in large organisations, become an industry leader, or even get into the C-suite. However, thanks to the plethora of MBA courses available today, it is pretty natural to feel overwhelmed by the range of choice. Another question that troubles most MBA aspirants is – when to pursue an MBA course? Granted that completing an MBA program will bring numerous opportunities before you, it’s crucial to time it right.  Today, we’ll help you figure out the right time to pursue an MBA course. Not just that, we’ll also shed light on the various factors you should consider while opting for an MBA degree to get the optimal outcome.  How to determine the right time to pursue an MBA? Although this might seem like an arduous task, determining the right time to do an MBA is quite simple. All you have to do is keep the following factors in mind:  1. Professional experience An MBA course teaches you advanced management and leadership skills in a specific domain. They offer different specialisations and help you get into senior roles in your industry. Due to their advanced nature, many MBA courses require students to have considerable professional experience.  However, the requirement criteria vary according to the institution. For example, our MBA program with Deakin Business School requires you to have a minimum relevant work experience of three years along with a bachelor’s degree with at least 50% marks. Similarly, our MBA course with Liverpool Business School requires you to have at least two years of full-time work experience with a minimum of 50% marks.  What does it mean? It means you must have worked in your industry for a certain number of years before you become eligible to enrol in an MBA course. If you already have a few years of experience, you can apply for an MBA course right away. On the other hand, if you’re a fresher with no experience, it would be best for you to spend a few years in your industry and gain work experience. Having some professional experience will help you in multiple ways. First, it will make you familiar with the ins and outs of the industry. Moreover, it will give you a solid foundation to learn the advanced concepts of business management and administration.  2. Developing soft skills  Many MBA programs require students to have multiple soft skills. As a student, it can be quite challenging to develop and hone these skills. On top of that, it can be even harder to showcase these skills to recruiters and interviewers.  Some of the standard industry soft skills include leadership skills, teamwork skills, communication and interpersonal skills, negotiation skills, time management skills, etc. Keep in mind that MBA programs prepare you for leadership roles in different industries. Hence, they require you to show leadership potential.  You’ll need professional experience to develop and nurture your soft skills. As you’ll work with fellow professionals and solve business problems together, not only will you get to develop these skills, but you’ll also get to showcase them as much as possible.  Top MBA programs prefer candidates having industry-relevant soft skills. This is where a few years of professional experience will come in handy.  Also Read: Growth Statistics of MBA in each of its field 3. Your career aspirations MBA courses require a lot of dedication and commitment. This is because most MBA programs span for two years, covering a wide range of industry-specific subjects and specialisations.  So, before you make such a commitment, it’s essential to figure out why you want an MBA. Is it because you want to get a promotion? Or do you want an MBA so you can switch industries?  There can be many reasons to pursue an MBA, but it’s vital to determine your MBA goals. An MBA degree isn’t a requirement for many career profiles, so figuring out your MBA aspirations can help you realise if your chosen career requires an MBA or not. Suppose you’re a software engineer and want to get ahead in the tech domain. In that case, it might be better to get an AI and ML course rather than an MBA as it’s more industry-specific and prepares you for advanced roles in your sector.  To determine when to do an MBA, you must clarify your career aspirations. You can start with the 5-4-3-2-1 method, where you chart out your goals in a sequence of five years, four months, three weeks, two days, and an hour. Think of your career goals and then figure out if your career goals require an MBA or not.  4. Affordability of MBA courses We talked about the financial and time commitment of MBA courses. Different institutions charge differently for their MBA courses. However, the course pricing is usually high for reputed and established institutes.  Many people hesitate to join MBA programs because they cannot commit to full-time classroom learning while keeping their professional commitments. Similarly, many people think MBA courses are too expensive, so they don’t consider pursuing them even when they are interested. Thanks to online courses, time commitment and affordability are no longer an issue for MBA aspirants. When you choose an online MBA course, you can study from your preferred locations and at your convenience. Generally, you need to commit a few hours every week to continue your online MBA education. Also, online courses are much more affordable than on-campus MBA courses.  How to get started with your MBA journey? Now that you know how to figure out when to do MBA courses, you might wonder, “How do I get started?” In the current pandemic-ridden world, it would be best to join an online MBA course. You will remain safe within the confines of your home while enjoying a top-class learning experience delivered by trained mentors and industry experts.  Moreover, as we discussed before, online MBA courses allow you to work while studying, so you don’t have to interrupt your professional life to start your learning journey. At upGrad, we offer multiple MBA courses, including: Master of Business Administration (MBA) with Liverpool Business School Global MBA with Deakin Business School  All three of these courses are online and allow you to learn comfortably. You can pick any one of them depending on your career aspirations and requirements. Do check them out! Conclusion So, as you can see, deciding on the right time to pursue an MBA course depends on several external factors, including the eligibility criteria of different MBA courses, your professional experience, and your schedule. But most importantly, it depends on your interests and career goals. If you have work experience and the passion for an MBA degree, you shouldn’t delay your plan to pursue an MBA. Figure out your career aspirations and start your journey as early as possible!
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by Karan Raturi

04 May'21
MBA Elevator Pitch: Tips for Writing an MBA Pitch with Examples

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MBA Elevator Pitch: Tips for Writing an MBA Pitch with Examples

How do you professionally introduce yourself to someone you’ve just met? When an interviewer asks you to describe yourself, what do you say? The answer lies in an MBA elevator pitch.  If you are on a job hunt, pursuing career advancement opportunities, or simply networking, you will find yourself pitching to potential employers now and then, and that too, in less than a minute! And an effective self-introduction can help you create a memorable first impression and open up the right employment prospects for you.  Your pitch is how you convey to others, who you are, your achievements, interests, and goals in life. The primary aim of such a pitch is to start a conversation and facilitate further professional relationships within the time it takes an elevator to cross a few floors, i.e., less than a minute. Hence, the name “elevator” pitch.  It need not say everything about you, but just enough to let the other party display some interest in hiring you — an MBA elevator pitch is essentially the demonstration of your personal brand.  Be it at any interview or cover letter, an elevator pitch is deemed very useful for business personnel, especially for potential candidates of an educational program. In the words of the brand-builder at Walt Disney, Curtis Johnson, “Your personal brand is what you represent, what you stand for, what people think of you when they see your name. What qualities, strengths, and values does your personal brand summon in the minds of others – particularly those in a position to evaluate your candidacy for the MBA program of your dreams?” Now comes the important question – how can you develop a stellar MBA elevator pitch?  We’ll tell you how! Tips for Writing an MBA Elevator Pitch Understandably, it’s no child’s play to get your pitch working at one go. It should take you several days and quite a few hits-and-miss to refine and perfect a personal pitch. However, there are a few pointers you should include in your MBA elevator pitch to maximize your chances of success:   1. Who you are Before approaching someone with a pitch, a proper introduction to who you are is an absolute necessity. Introducing yourself using your full name can be how you begin as you lend out your hand to shake. Greetings and smiles are key to ensuring the effectiveness of an introduction speech that catches the attention of the listener. Remember that your pitch needs to be less than a minute, so you can’t go on explaining every little detail about yourself. Only the most relevant details that are likely to interest your listener are enough. 2. What you do Next, is a brief insight into your background that builds upon who you are – it paves the way for your principal motive. Mention only the most pertinent details like your education qualification, professional experience, and relevant strengths that set you apart from the crowd. There is a lot you could say at this point. But once again, you must resist the temptation to say more than what is necessary – only stick to the key points.  Start with scribbling down all you can say about yourself. Once you have all of it jotted down, go ahead and scrap sections that aren’t relevant or necessary for the particular situation. 3. What you want This segment of the pitch focuses on what you’re pitching for — whether it is an education program, an internship, at a job interview, or simply for contact information. You must be very clear about what you can offer an organization through your skill sets, the quality of work you stand to bring, and how it is in your listener’s interest to consider you.  Suppose you’re pitching for an education program, you should focus on setting yourself apart from the crowd — anything that shows that you are a more suitable candidate. If it is for a job opportunity, then reflect on why you are the best fit for the job — what it is that you can offer that will benefit their company.  Even though it is your pitch, it should cater to the needs of your audience. He/she will never be interested in hiring you or working with you if they do not acknowledge your need in their institute or company. Also Read: Growth statistics of MBA in each of its field 4. Conclude  The final step is as most important as any other step in delivering a successful pitch. This is where you actually take things into your hand and set the course of the conversation. Always end your pitch with what you want to do next. If it is at an interview, conclude with confirming that you’ve answered a question completely; or if you are looking for a mentorship opportunity, clearly address it. Being straightforward shows that you are confident and fit to handle complex business situations.  Everything you have said up until that point rests on your conclusion. So, it’s a good idea to give the conversation some operational item rather than letting it hang off a cliff. But you must also remember that you’ve just met this person, so rather than asking the moon, keep it simple and to the point. Here is an example elevator pitch: “Hello! My name is Jane. It’s very nice to meet you! I am a business analytics professional with over ten years of experience in devising data-driven solutions for complicated business problems. I recently completed a global master’s certificate course in business analytics and have had success in strategically evaluating data analysis at the executive level. I understand you do similar work. I would love to know if there are any business analytics opportunities in your team.” Some more tips to help you ace that MBA elevator pitch 1. Be consistent – Since you’re trying to sell yourself as a brand, you should display consistency. Think of it as a story where all the plot points are connected, and one point leads to the other. So, your pitch should be supported by your background and achievements. Based on this, you can formulate what you want. 2. Customize – It is advantageous to keep a basic pitch ready to be used anytime and anywhere, even though there’s no guarantee that the same old wine will work every time. You have to customize your pitch to the needs of your audience, along with your objective – what you are hoping to take away from it. A resolute intention will bring out the best results. Remember that everyone values authenticity and uniqueness. These two are the most powerful weapons in your hand. 3. Maintain a balance between conversational and professional approach – You must practice your pitch until it comes naturally. You do not want it to be too professional so that it sounds rehearsed, but at the same time, you should also avoid an entirely conversational approach. Be creative and reframe your pitch in the particular context and situation, but most of all, deliver a professional presence. It is important what you say, but how you say it also matters. This is what actually draws the listener’s interest, thus enabling them to process what you’re saying. Final Thoughts An MBA elevator pitch is about making an impression, a positive one. Be careful at choosing what you say. A successful pitch is short, crisp, and leaves one curious to know more about your abilities and accomplishments. If you are a business owner, entrepreneur, or a working professional with up to 5 years of full-time work experience, you should consider acquiring a global Master of Business Administration (MBA) degree from a top university like Liverpool Business School, UK to advance in your career. An elevator pitch that highlights qualifications such as an MBA or MSc is more likely to catch the attention of your listen.  An MBA can help you pitch leadership skills, digital business innovation abilities, risk management strategies, marketing strategies, project management abilities, etc., to potential employers. Since the course is 100% online, you can pursue the degree alongside business duties. What’s more, it will also teach you how to do an MBA elevator pitch effectively since communication is an important skill to learn as an MBA student. We hope this provides you with the necessary context for creating a successful MBA elevator pitch!
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by Karan Raturi

04 May'21
How Does Completing an MBA Program Help Your Career?

5.35K+

How Does Completing an MBA Program Help Your Career?

MBA or Master of Business Administration is a highly sought-after degree among professionals and students who wish to advance their careers. However, there are more pertinent questions that need to be sorted before you opt for an MBA course: Will an MBA align with your career goals? Will an MBA degree transform your career?  What can you expect from getting an MBA?  If you feel that your career aspirations will materialise after obtaining an MBA education and if it will help you bag the job role you’ve been eyeing for so long, it is the right choice for you. After all, recruiters often prefer MBA graduates over their non-MBA counterparts, thanks to their extensive industry knowledge and versatile business management skills. An MBA can help you in multiple ways, particularly when you get one from a reputed institute. Not only will an MBA program introduce you to multiple specialisations in your chosen field, but it will also help in your overall personal and professional development.  A few sentences wouldn’t do justice to explain how MBA helps your career. So, let’s deep dive into the matter to get a more comprehensive view of why you should get an MBA for your career.  How Does MBA Help Advance Your Career? Earning an MBA degree will help you to: 1. Specialise in your field The curriculum of MBA programs generally covers various advanced concepts and subjects that help you learn more about the industry you choose. Most MBA programs offered by reputed institutes offer numerous specialisations to encourage students to acquire highly specialised skills and advance their careers accordingly.  Having specialised knowledge of a field can help you in multiple ways. First, it will help you reinforce your position as a subject matter expert and make you a preferred candidate for job roles in that field. Specialised professionals earn more than generalists and are usually highly valued in their organisation.  For instance, our Master of Business Administration program with Liverpool Business School offers six specialisations for you to choose from. These are:  Marketing Finance Operations and Supply Chain Management Human Resources Business Strategy and Leadership Analytics So, you get a diversified choice. While you’ll gain general industry skills and knowledge, you can also choose to master a niche subject/field.  2. Become eligible for senior roles With an MBA, you can start applying for senior roles in different companies. You’d know various aspects of management, organisation, and leadership that would help you perform your duties in those roles with ease. Many MBA programs require you to have a few years of work experience as it helps you to understand real-world business challenges and management concepts better. For example, our  MBA from Liverpool Business School requires you to have a bachelor’s degree with a minimum of 50% marks and at least three years of full-time relevant work experience.  With several years of professional experience under your belt, you wouldn’t have difficulty applying for various senior roles in different organisations. MBA programs also consist of numerous assignments that help you showcase your talent and expertise.  With an MBA degree, you’ll be eligible for leadership roles in management consulting, operations, business development, marketing, strategy, HR management, and finance. And if you can support the degree with a few years of industry experience, you can even get into the C-suite, which is a dream for many young aspirants and professionals alike. 3. Earn better pay Professionals with an MBA earn significantly more than those who don’t have an MBA. According to the National Association of Colleges and Employers, the average starting salary of MBA grads in the class of 2021 will be $87,966. It is 11.3% more than the average starting salary among 2020 grads. NACE projects that the pay for MBA graduates in 2021 will be $29,000 more than the projects for people who receive a bachelor’s degree in business this year. The standard income for management roles is usually higher than non-management jobs. Similarly, the Graduate Management Admission Council’s corporate recruiters survey found that the pay for 2020 MBA recipients would range from $105,000 to $115,000.  You should keep in mind that the current statistics are of a pandemic-ridden world where both employers and employees face uncertainty. Hence, the pay for MBA graduates can increase substantially more in the coming years as the demand for management and finance professionals will rise.  4. Get networking opportunities Networking is vital for anyone who wants to climb the corporate ladder. Networking makes you noticeable in your industry and helps you advance your career. It also enables you to get more opportunities to meet the right client or the right person in a superior position.  Students who enrol in an MBA program get plenty of networking opportunities. During the course, you can connect with mentors, industry leaders, and peers from across the world.  Not just that, many MBA programs also allow learners to access an exclusive group of professionals to help hone their networking skills.  By interacting and engaging with students and professionals from different backgrounds, you can also stay on top of the latest industry trends and capitalise on them. Networking will also help boost your self-confidence and open up new avenues before you. 5. Help you stand out  It is a well-established fact that candidates with an MBA stand out from the crowd. Recruiters prefer MBA professionals as they have specialised knowledge of their field and are better equipped to handle business challenges. This means you can get ahead of your peers and bag high-paying roles pretty easily. Moreover, most MBA programs offer placement support to help you kickstart your career. upGrad’s MBA programs give you access to the Student Success Corner, where you will get dedicated career counselling and personalised resume feedback. You will also receive interview preparation support, where you will get one-on-one mock interviews with industry mentors to help with your preparation. Such preparation and qualifications ensure that you can easily bag your dream job and have an excellent career. Don’t forget that you will also work on multiple projects. They will enhance your resume further, making you a definite choice for potential recruiters. 6. Embark on entrepreneurial ventures Getting an MBA degree is one of the best pathways to becoming an entrepreneur. This is because you will have in-depth business knowledge – how it functions, how you can efficiently run a business, and how to tackle business challenges. An MBA teaches you vital concepts of business management. In the Global MBA program with Deakin Business School, you will learn: Business Growth Strategies Strategic Thinking and Planning Abilities Design Thinking Integrated Business Strategy Formulation International Business Change Management Financing Strategies When you’d have such knowledge of business, it becomes easier for you to start a company and build it into a successful venture. Since you’ll have a deep understanding of the nitty-gritty of running a business, you’ll be better equipped to manage your team, create actionable business plans, and communicate with stakeholders. Conclusion The above points clearly illustrated how MBA helps your career. And if you choose an online MBA program, you can study from the comfort of your home while maintaining your professional commitments. So, you need not uproot your life to chase your upskilling aspirations.  All the MBA programs we mentioned in this article are online MBA courses delivered by the top mentors and industry experts through videos, live sessions, and one-on-one student-mentor interactions.  Now that you know how beneficial an MBA degree can be for your career, don’t wait up – enrol in a global MBA program today!
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by Karan Raturi

04 May'21
Top 7 Decision-Making Skills Every MBA Student Must Know

5.88K+

Top 7 Decision-Making Skills Every MBA Student Must Know

Decision making is a vital part of management. The decisions you make will have a significant impact on you, your profession, and your organisation. That’s why it’s important to know what decision-making skills you should possess and how you can develop them.  As an MBA student, you have the advantage of time. You can develop your MBA skills early and practice them through application and effort. However, to do that, you must first know which skills you need to acquire.  That’s why we have created the following list of the top decision-making skills every MBA student must know.  Crucial Decision-Making Skills You Must Develop Having the right skills will help you climb the industry ladder and earn high-end salary packages. Here are the top decision-making skills you should develop as an MBA student: 1. Problem-solving  Among the most critical MBA skills is problem-solving. Problem-solving skills help you tackle both large and small issues in your company. You should be able to factor in multiple viewpoints when facing a problem and consider the required variables to make a well-informed decision.  As a professional, you’d need to make decisions while separating emotions from your discussions with other people as they would influence your outcome adversely. With strong problem-solving skills, you should be able to formulate decisions efficiently and effectively. You’d know how to research the issue and analyse the situation appropriately.   2. Time Management Time management is one of the most important decision-making skills because every decision has a specific deadline. You must have the ability to think on your feet and make decisions quickly.  While quick-thinking has its advantages, time management enhances that skill further by helping you plan and structure things more efficiently.  With proper time management, you can allocate sufficient time to different decision-making stages and complete the task efficiently. You can enhance your time management skills by applying them in your daily life. Prepare a schedule, test it out and optimise it according to your requirements. You can also plan out your different tasks and try to determine how much time they take. Such activities can greatly improve your time management skill.  3. Emotional Intelligence Emotional intelligence refers to your ability to stay aware of your emotions and their expression. When you’re aware of your emotions, you can make decisions more objectively and logically.  Apart from identifying your own emotions, emotional intelligence helps you recognise and understand the emotions of other people. As a result, it helps you build relationships with your team and achieve goals accordingly. To improve your emotional intelligence, you should focus on staying aware and pay attention to your interactions with others. Observing how people use and react to different emotions can help you enhance your own emotional intelligence.  You can also focus on observing your behaviour and how your body reacts to different emotions. For example, you might tend to avoid eye contact when you’re sad or feeling uncomfortable in a conversation. Being aware of such bodily cues will allow you to improvise your body language in a professional setting.   4. Teamwork Collaboration is key in decision making. No matter what role you pursue in management and leadership, you’ll have to collaborate with other professionals to solve issues and make plans.  For example, you might have to work with the HR manager to determine the best way to retain talent and enhance your team’s productivity. However, teamwork skills depend heavily on multiple other skills, including reasoning, emotional intelligence, and leadership.  In the example, we mentioned above, you’ll use your reasoning skills to figure out the optimal solution to enhance client retention. Afterwards, you can compare the possible KPIs (key performance indicators) that measure your team’s productivity.  Your teamwork skills depend largely on the results you get and the people that get affected by your team’s decisions.  5. Intuition Many times in your daily professional routine, you’ll have to rely on your instincts to make decisions. Intuition refers to your ability to trust your instincts and take action accordingly.  Unlike most of the decision-making skills we have discussed in this article, your intuition depends on your experience. The more knowledge you’ll gain as a professional, the stronger and more reliable your intuition will be.  As an MBA student, you can develop a strong intuition by working on projects and applying what you’ve learnt in real-world scenarios. You learn lessons from every experience you have, and these lessons help you enhance your intuition.  You should be able to associate your instinct with the actions you’ll take to see if your decision is practical and logical.  Also Read: MBA Elevator Pitch 6. Reasoning Your reasoning ability is among the most important MBA skills. It ensures that you can make smart decisions with the highest chances of delivering positive outcomes. With solid reasoning skills, you’d review all the pros and cons of the decision you’re considering making. Strong reasoning skills will keep you grounded in reality, allowing you to make rational decisions.  You must consider all the relevant points during the decision-making process and also consider the viewpoint of those involved in the process. You should keep your reasoning aligned with the people you work with and focus on achieving the goals of your team or organisation.  7. Leadership Leadership refers to the act of organising multiple employees in your organisation. A good leader would establish a consensus about a specific decision. They would work with people and evaluate the situation and the team. They focus on motivating their team and interact with them to achieve the goal through making a better-informed decision.  As a good leader, you should first focus on building a mutually cordial and professional relationship with your subordinates. It would help you understand them while also allowing them to be more comfortable around you to freely speak their minds.  You should stay personable as a leader so your team members can work cohesively with you and make contributions to the decision-making process. This will bring to the table different perspectives on a specific matter, enabling you to look at the issue at hand from all possible angles.  How an MBA degree helps you acquire the right decision-making skills? Although developing these decision-making skills can be a strenuous task, an MBA degree can be the best pathway to attaining them. Since MBA courses focus on both domain knowledge and overall personality development of candidates, it is an excellent choice for those aspiring to gain leadership, management, and business administration.  By picking the right MBA course, you can learn these skills and get the necessary guidance to hone them. At upGrad, we offer two fantastic global MBA courses – Global MBA with Deakin Business School (Australia) and MBA from Liverpool Business School (UK). Both are among the top B-schools in the world.  The MBA course offered by DBS covers numerous subjects and skills, including Design Thinking, Business Growth Strategies, Strategic Thinking, Change Management, Integrated Business Strategy Formulation, etc. On the other hand, the MBA course by LBS includes Marketing Management, Fundamentals of Leadership, Accounting & Finance, Decision Sciences, Business Economics, Business Strategy, etc.  Conclusion  So, there you go – these were the top seven decision-making skills that will help you advance your career to the next level! However, remember that merely identifying the skills that will help enhance your decision-making abilities is not sufficient. You’ll have to constantly hone them by understanding their present-day applications and measuring your progress.  Some of these skills are easier to understand while some others take a bit of effort. So, keep exploring and experimenting with your skills in real-world scenarios, and you’ll see what a big difference it can make!
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by Karan Raturi

04 May'21
Why is MBA Work Experience so Important Before Applying?

5.49K+

Why is MBA Work Experience so Important Before Applying?

Completing an MBA degree can be a game-changer for many. It would help you get better pay, bag senior roles, and accelerate your career growth by a considerable margin. Not just that, an MBA degree will help you stand out among your peers and make you look more appealing before potential recruiters. On the other hand, if you want to switch industries or get into a company’s C-suite, an MBA degree will certainly take you a step closer to your goals. However, you can’t enrol in an MBA program right after college. That’s because every MBA program requires you to have a few years of work experience. For instance, our MBA program with Liverpool Business School requires you to have a bachelor’s degree with 50% marks and at least two years of full-time work experience. Professional experience is so valuable that institutes recommend students who lack professional experience to join an internship or a part-time job during summer breaks. Why gain work experience before enrolling in an MBA program? When you have a few years of industry experience, you will possess: 1. A better understanding of your Industry No matter how much time you spend with books, there’s specific knowledge you can get only through professional experience. Working as a professional will help you get first-hand knowledge of the different avenues. You’ll see the various aspects of your field and see how multiple business departments work together to achieve a specific goal. An MBA program would prepare you to take on advanced roles, where you’d have to handle many responsibilities. Such positions require you to be familiar with the different aspects of your industry so you can tackle industry-specific business problems effectively and efficiently. Spending several years in the field will help you see and experience the different challenges of that industry, helping you formulate actionable solutions for the same. 2. More Clarity about your Career Aspirations Getting an MBA degree largely depends on your career aspirations. When you figure out your career goals, you must think about what you want to do ten years from now and which industry you want to enter. As you spend more time in your field, you’ll learn about its different aspects, including the advantages, downsides, challenges, etc. Having such knowledge would help you determine what you want to achieve from your career. Many freshers face confusion when they come out of college. They don’t know what they want to do professionally. Diving into the workforce can help such students as well and help them define their career goals. For freshers, the career goals and aspirations would be based on the limited knowledge they have of the industry. As they gain more experience and knowledge, their career aspirations shape into better-informed and clearer plans and objectives. Learn more about growth opportunities in MBA. 3. Greater Independence As a student, a lot of your choices are limited. However, as a professional, you will have a lot more independence to make your life decisions. More importantly, you’ll be financially independent. No matter which MBA program you pick, it would require you to make a huge commitment both personally and financially. Thus, it’d be better to step into your MBA journey as a financially independent person, capable of making crucial decisions. There are many important decisions you need to make when it comes to getting an MBA. For example, you’d have to choose between an online MBA program and an offline one. After the pandemic, online MBA programs have become more popular because they provide quality education while keeping you safe within the bounds of your home. Online MBA courses also have the upper hand as they don’t require you to leave your job to study. 4. Crucial Soft Skills After getting an MBA, you can pursue senior roles in various fields such as Business Development, Growth Strategy, Sales and Marketing, and Management Consulting, to name a few. Every senior or leadership role requires you to be adept at different soft skills, including communication, teamwork, time management, organization, and leadership. Developing these skills as a student is quite challenging and demonstrating them is even more difficult. On the other hand, you can develop and hone these skills as a professional. You will be working with different professionals to handle your organization’s day-to-day tasks and overcome the challenges of your industry. There, you’ll have to communicate, collaborate, and even lead others to keep the business operations flowing smoothly. You might even have to train junior employees at your organization and coach them about your organization’s goals and vision. Read on how MBA helps improve your management skills. When you add such skills and competency to your resume, you appear as an ideal choice for companies. 5. Competitive Advantage In most cases, companies prefer candidates with more experience over others. Having professional experience will help you stand out among your peers and bag lucrative roles with much ease. Having more experience will help you a lot in your career. For example, a product manager with one to four years of professional experience earns $92,000 per annum on average, while one with five to nine years of experience earns $105,000 per annum on average. That’s not all, product managers with 20+ years of experience earn over $120,000 per annum on average. Learn more about MBA salary in the US. Indeed, having professional experience will give you an advantage over your peers. 6. A Strong Foundation MBA programs focus on teaching you the advanced concepts of business and specific fields. They help you specialize in your domain and become an expert. Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world-class MBA programs offered by top Business schools. upGrad can help you apply for an MBA from Liverpool Business School with a specialization in marketing or other domains. This course offers you a dual alumni status, an MBA graduate from Liverpool Business School. Spending a few years in the workforce will help you learn various skills and aspects of your industry. For example, if you want to pursue an MBA in digital marketing, you can start out as an SEO executive and learn the different principles of search engine optimization as a professional. You’d already know about the different SEO tools and how they are used in digital marketing. So when the MBA program introduces you to the industrial applications of these tools, you wouldn’t be overwhelmed or confused. MBA courses prepare you for specialized roles, so having a basic understanding of that field will help you learn the advanced concepts for those specialized roles more effectively and efficiently. Conclusion So, now you know why MBA work experience is important in the present job market. Industry experience deepens your understanding of the industry you work in, teaching you valuable lessons on how to thrive in the competitive market and upskill to stay relevant. Since MBA programs teach you advanced subjects and skills, your real-life experiences will come in handy to help you grasp those concepts much better. We hope this helps!
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by Karan Raturi

04 May'21
Why Young Business Graduates Must Consider Working at a Startup

5.38K+

Why Young Business Graduates Must Consider Working at a Startup

Amazon, Facebook, Instagram were all startups at one point. Startups have become increasingly popular thanks to their ability to innovate and disrupt industries. Most of the new technologies we use every day are a result of a startup’s innovation.  Startups aim to reach unicorn status, meaning it has to attain a market value of one billion USD or more. The USA has among the highest valued unicorns globally, which is why many business graduates pursue a career in startups in the US.  Business graduates bring a unique set of skills and expertise to the table, making them a sought-after option among startups.  If you are wondering why to work at startups, look at these points that elaborate on why choosing to pursue a career in the startup arena is an excellent choice for you! Top Reasons to Work at Startups  There are many benefits to working for startups. The following points will help you understand them better:  1. It offers immense scope for growth Startups offer a lot more freedom than large companies and organizations. You can express your ideas more freely and openly in a startup than in a large organization. You also get more opportunities to participate in the different aspects of the business, which you couldn’t have accessed otherwise. You also get a lot more autonomy in a startup, allowing you to use your skills and expertise more extensively. This way, you can develop business skills and learn about your industry more effectively.  As a business graduate, getting the opportunity to handle multiple responsibilities will allow you to enhance your business acumen and become a sought-after MBA professional. Startups look for MBA graduates to help them handle the backend operations of their organization.  When you begin your career in a startup, you gain valuable experience as you juggle multiple responsibilities, which will further enhance your growth substantially. The unique challenges of a startup require you to stay innovative and think on your feet, allowing you to develop strong critical-thinking and problem-solving skills.  Many MBA graduates prefer startups over big companies because they get to set their own success parameters and choose how to work on them. You can aim for the stars!.  Read: When is the right time for me to get an MBA 2. Startup experience is great for your Resume When you work in a startup, you’ll have to function as a versatile professional. You’ll handle much more responsibilities than you would have in a niche role of a large company. Not just that, you’ll face real-world business challenges on a daily basis. Naturally, as you have more industry exposure, your practical skills improve tremendously.  Many companies look for candidates that can showcase a deep understanding of business and their industry. Professionals with startup experience would certainly stand out here because they already possess the know-how of tackling business problems.  You can highlight your projects and cases on your resume to showcase your potential to recruiters. It will considerably spice up your resume, making you a more appealing candidate for high-end job profiles in top-tier companies. 3. You understand the inner workings of a business Another great advantage of working at a startup is you will have the opportunity to learn about the ins and outs of a business.  In a large company, you are an employee of one of the many departments present in it. On the other hand, in a startup, you are only a handful of people managing multiple teams and departments at once. In a startup, you are generally closer to the inner workings of the company. Startup founders tend to involve all team members while making important decisions, which is something you can’t expect in a large company.  You will be directly involved in the various processes of your company. From interacting with vendors to helping other departments create plans, you will get the opportunity to do things you couldn’t have done in a large enterprise.  4. You develop industry-relevant soft skills  Soft skills are vital for every professional, irrespective of the industry. You can function optimally within a professional setting only when you have the right set of hard and soft skills. No wonder why recruiters are always on the lookout for professionals possessing a diverse range of soft skills. After all, soft skills are what sets great candidates apart from others. However, developing soft skills is pretty challenging since you learn most of them on the go, such as leadership, teamwork, management, negotiation, and communication skills. This is where startups provide you with an edge. When you work in a startup, you learn and practice different soft skills as you interact with team members, clients, partners, vendors, etc. Due to the small size of a startup, you will work with a close-knit team of fellow professionals to solve business challenges, create actionable strategies, develop products, and set short and long-term goals. You will have to demonstrate leadership qualities when you work with junior members and even train new recruits. Startups offer a ton of growth opportunities that help you become a versatile and well-versed business professional.  Also Read: Decision making skillset every MBA students must know How to stand out from your peers? Working with a startup can help you tremendously in kick-starting your career and enhance your expertise. However, if you want to bring business management expertise to the table, it would be best to go to them with an MBA degree in hand. Startups prefer MBA graduates as they have an advanced understanding of different business concepts that can help the company combat multiple business problems at once. Moreover, with an MBA, you can easily get a senior role in your startup and ensure that you get the most out of your career.  Startups offer a ton of career opportunities. In 2020 alone, startups created more than three million jobs! If you want to be a sought-after candidate among startups, you should get the latest MBA which teaches you in-demand skills and helps you stand out. For example, at upGrad, we offer a Global MBA program in partnership with Deakin Business School.  The course lasts for two years and gives you dual credentials (MBA from DBS and PGPM from IMT). Deakin Business School is among Australia’s top B-schools and has AACSB and EQUIS accreditation. The program teaches you many business schools, including Design Thinking, Leadership, International Business, Strategic Thinking & Planning Abilities, Developing High Performing Organisations, etc. It’s an online program, so you need not leave your job to continue your education. You will study directly from industry experts during the program through videos, live sessions, and assignments.  You only need to have a bachelor’s degree with a minimum of 50% marks and at least three years of full-time relevant work experience. The program offers 40+ live sessions, 20+ expert sessions, and a six-week capstone project. You can find out more about the program here: MBA (Global) with Deakin Business School.  Conclusion By now, we hope it’s much clearer to you why working at startups is one of the best career decisions for recent business graduates.  A startup culture will usually expose you to the inner workings of the industry, allowing you to develop a better familiarity with your field. Don’t forget that you will also get plenty of networking opportunities – you will meet industry leaders, entrepreneurs, visionaries, and fellow peers. Connecting with such inspired people will help broaden your field of knowledge and vision.
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by Karan Raturi

04 May'21
How an MBA Degree can help you Become a CFO of an Organization?

6.04K+

How an MBA Degree can help you Become a CFO of an Organization?

Chief Finance Officer or CFO is among the most coveted positions in an organisation. CFOs function directly under the CEO and are responsible for a company’s overall financial performance and work. They interact with stakeholders, manage staff in the finance department, and offer sound advice on long-term business and financial planning to the CEO and senior management.  This leadership role demands extensive industry experience and domain-specific knowledge. Companies look for individuals with a good understanding of various finance subjects and management and business concepts to handle such a vital role.  While many dreams of becoming a CFO, it is necessary to know which skills you must possess to fit into this role. In this article, we’ll throw light on the job role of a CFO and their skills. By the end of it, you’ll have a fairly good idea of how to become a CFO with an MBA degree.  What are the Responsibilities of a CFO? A CFO has a highly complex job as it involves managing all the financial aspects of an organisation. They supervise the accounting department, share data and insights with the necessary stakeholders, and ensure that the business functions in compliance with the relevant regulations. Paying dividends to the shareholders and filing taxes for the organisations are a few other vital responsibilities that CFOs bear.  A CFO is responsible for identifying their company’s financial weaknesses and strengths to improve on the weak areas and create plans accordingly. A CFO’s job has transformed significantly over time as companies now operate in a globalised and fast-paced economy.  Additional responsibilities of a CFO are: Decide on investment strategies while considering liquidity risks. Conduct risk management by analysing the company’s investments and liabilities. Manage the company’s financial planning. Handle the vendors and ensure their interactions remain smooth. Set up and manage the company’s finance IT infrastructure. Make sure the cash flow is suitable for the organisation’s operations. Manage the team of financial analysts and financial controllers. As you can see, a CFO shoulders multiple responsibilities of an organisation, but it does not go without rewards. The average pay of a Chief Financial Officer in the US is $395,882 per annum. Pay for CFOs starts from $215,289 and goes up to $600,857 per annum. In fact, according to The Wall Street Journal, the pay increase for CFOs is outpacing the pace of CEOs’ pay growth. The demand for skilled and experienced chief financial officers is high and is expected to increase steadily.   Pay for a CFO depends on multiple factors, including their experience, location, skills, and industry. You should keep these factors in mind while analysing a job’s pay and benefits.  What skills should a CFO have? Conducting all the duties as a CFO requires deep knowledge of financial planning and business strategy concepts. You must also be familiar with the industry of your company and its different avenues. To drive their company’s finances, CFOs must be skilled at planning while considering various factors such as the company’s capital, operation costs, the available resources, and desired goals.  Unlike most management roles, where you focus solely on one or two aspects of a business, as a CFO, you’ll need to consider a large number of factors while making any decision. Thus, you must have strong analytical and problem-solving skills. Apart from this, CFOs must also be master negotiators with excellent interpersonal skills.  How to become CFO? After seeing the required skills and the responsibilities a CFO has, you might feel overwhelmed. However, with the right experience, skills, and knowledge, you can easily bag this role. The first step would be to gain in-depth business and financial expertise. And the next step would be to develop business acumen and management skills.  What better than an MBA program to acquire these skills? How MBA helps you in becoming a CFO? An MBA program would teach you the basics and advanced concepts of business management. It also allows you to specialise in finance and learn the necessary subjects for this role. Due to these reasons, the best way to pursue this role is by getting an MBA.  Moreover, many companies mandatorily require their candidates to have an MBA because of this role’s unique nature. So, having an MBA would ensure that you are eligible for an opening for a CFO.  At upGrad, we offer the MBA in Digital Finance and Banking program with OP Jindal Global University. It’s an online course that lasts for 24 months and teaches you the latest subjects in finance, including but not limited to:  Artificial Intelligence in Business Blockchain and Cryptocurrency Managing Fintech Ecosystems Financial Management and Valuation Design Thinking and Leadership Digital Fraud and Risk Analysis With such skills and expertise, you can easily manage the responsibilities of being a CFO. Plus, you will learn how to formulate a robust business plan and run a company using a business simulation tool.  The program is designed specifically for working professionals, business owners, and entrepreneurs who want to work in top companies. You only need to have a bachelor’s degree in science, business administration, engineering, commerce, or mathematics with passing marks and pass the Jindal Management Aptitude Test (JMAT) if you haven’t given particular entrance exams.  During the course, you will receive dedicated guidance from industry mentors, teaching assistants and graders. You will also get one-on-one feedback on all your submissions, which would help you learn new concepts faster and start your career effectively.  To help you prepare for senior roles such as CFO, the program features a capstone project. Through the capstone project, you will receive the first-hand experience of how the different sections of a business work together, how you can see and envision the bigger picture for an organisation. This project will serve as a badge of your business expertise.   The program also provides dedicated resume feedback where you get personalised inputs on your resume content and structure. A professionally curated resume will make it much easier for you to advance your career and get the roles you pursue. Moreover, the program offers interview preparation through one-on-one mock interviews conducted by industry experts.  Conclusion By now, we hope this article provided you with a sense of direction on how to become a CFO of a reputed organisation and how an MBA degree can help your pursuit. With an MBA degree, you’ll have access to a plethora of employment and entrepreneurial opportunities.  So, what are you waiting for? Enrol for an MBA program today!
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by Karan Raturi

04 May'21