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There is no better service to society than helping voluntarily. Grammarly fan, random reader, and an avid learner.

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What is The Nature and Scope of Management?
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What is The Nature and Scope of Management?

Summary: In this article, you will learn all about the Nature and Scope of Management. Nature is explained in terms of its features. Universal Social Intangible Dynamic Goal-Oriented Production Factor Co-ordinating Crucial Part of Society Professional Process  The scope is divided into two sections. Activities Organization Planning Coordination Directing Controlling Directing Branches Marketing Management Production Management Office Management Personnel Management Financial Management Purchasing Management Production Management Transport Management Distribution Management Read more to know each in detail. Management has many aspects and today, we’ll talk about the nature and scope of management. This article will explain both aspects of management briefly. So if you were wondering what is the nature and scope of management, you’ve come to the right place. Management courses are highly in demand, they are projected to grow by 14% from 2022 to 2030 to reach USD 265.68 billion by 2030(Source). There is a reason why there is a scope of management courses, it is because these courses focus on subjects like economics, finance, business management, decision-making, behavior management, etc.  Aspirants for management courses come from different walks of life having their own set of aspirations. For example, recent graduates go for management courses in order to enter the industry with a decent package and company, business owners go for management courses in order to understand about various verticals of their business well so they could handle it all better and the people already into the workforce go for management courses to accelerate their career growth and get better opportunities with increased salary hike and promotions. Check out our management courses to upskill yourself. Moreover, we have discussed how you can learn more about management if you’re eager to become a professional later in the article. Also, Check out our free courses Earn an MBA from one of the Top 5 Institutes in India, without leaving your Job. So, let’s begin. What is Management? The word ‘management’ can be defined as all the activities and tasks undertaken by an organization’s employees to achieve organizational goals. Any company’s success depends on the strength of its managerial positions.   Management is collaborating in the planning, organizing, directing, and controlling phases of all available resources effectively. This helps organizations focus their efforts towards achieving a common vision.  Management is a flexible concept and is used in various ways. To explain nature and scope of management, you must understand its different contexts. Here are some of the categories that describe management in different contexts.  1. Management as an activity  As an activity, management is responsible for overseeing the daily tasks and accomplishments of their employees. This helps prioritize activities and monitor progress which helps in overall growth. It also helps prevent task repetition and miscommunication since everyone is aware of their roles and responsibilities. It promotes accountability and clarity — the pillars of business growth and success.  2. Management as a process  Management as a process aims to increase the efficiency and productivity of a company. The goal is to strengthen the client base, improve skills, gain knowledge, and increase the capacity of employees to achieve the set targets. Management is a never-ending process; it brings various individuals and teams together. Everyone works towards achieving common objectives.  The following are some of the importance of management as a process:  Integrated process: Management of a company brings together physical, human, and financial resources. It is also responsible for integrating human efforts to keep them in harmony.  Social process: Management involves interpersonal interactions. The most crucial aspect of management is the human factor. Only when employees of a company have productive and harmonious relations can goals be achieved.  Interactive process: Managerial functions are associated with one another. When creating plans, managers also establish control standards.  Continuous process: In management, it is necessary to identify and resolve problems continuously. It is repeated daily until the organizational goals are achieved.  3. Management as a profession  Management as a profession has gained a lot of popularity in recent times. Many organizations seek individuals with an MBA (Master of Business Administration). Having specialized knowledge helps people gain a competitive edge, making them ideal candidates for managerial roles. MBA graduates are needed in almost every industry. A study showed that 95% of consulting sector recruiters planned to hire MBA graduates. Nature And Scope Of Management The nature and scope of management is a broad topic. However, we have discussed the nature and scope of management separately to help you understand them easily.  Also, check Advanced Certification in HRM from LIBA Nature Defining the nature of management within a few words is quite challenging. So we have explained in terms of its features which are as follows. Universal Social Intangible Dynamic Goal-Oriented Production Factor Co-ordinating Crucial Part of Society Professional Process  Our Learners also read: Communication skills course online Free with certificate! Let’s discuss each one of the features briefly to understand the nature of management in detail 1. Universal Management is universal as it’s common and crucial in all organizations. You can apply the principles of management in all situations regardless of the nature, location, and size of the enterprise. Management’s universality implies that its skills are transferable from one person to another which allows managers to get trained and develop those skills.  The skill of management has applications in every field because the subjects are so vast and compatible with business demands. For example, the knowledge of decision making, finance, economics, sales, etc. is of importance in any other business across the domains. So someone having studied either or all of these courses would find a way to grow in the company because of the relevant nature of the courses. Check out Management Essentials Bootcamp from upGrad 2. Social  Management involves handling people organized in a group. All the individuals a manager has to interact with have various levels of dynamism, understanding, and sensitivity. Management requires retaining, motivating, and developing people at work and ensuring their satisfaction as social beings.  The management course opens many opportunities for the employees to work with various teams, also they get an opportunity to work in leadership positions. To work with different teams having a basic understanding of other departments is necessary.  Handling teams is another scope management plan, where the management understanding comes into the picture. To bring productivity out of a team having different personalities, strengths and weaknesses is a skill.  Also, post-Covid the work culture has turned hybrid, where motivation and productivity are the utmost output a company expects. To keep that in check social skills are of importance as the team should focus on productivity but equally be sensitive and motivating to achieve the results. Also visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. 3. Intangible Management is intangible. It’s not a thing or object which you can touch but you can feel its presence through the results of its efforts as adequate, orderly work output and employee satisfaction.  Management is an abstract concept, where the effects are being felt. For example, when a team is productive, meets its targets, achieves the results, and stays motivated the management is praised. Because when the team is together achieving a result there is some strategy, and motivation that is working behind the scenes. On the other hand, when the team is demotivated, not achieving the targets, and remains unproductive. Then also the management is being asked to understand the reasons behind the team’s nonperformance.  Basically, it is the management that is the driving force behind productivity.  4. Dynamic Management is dynamic as it must remain equipped to face various changes in the corporate environment caused by social, economic, technological, political, or human factors. It inspires and thrives on dynamic action.  Not every day looks the same, each day comes with new possibilities and new challenges. This is where the skillsets of the management come into the picture. The corporate world requires its employees to have a go-getter attitude and that comes only when one has the confidence and basic knowledge to think critically. Read: Product manager career path and its scope Explore our Popular Management Courses Leadership and Management in New-Age Business Post Graduate Certificate in Product Management Executive Post-Graduate Programme in Human Resource Management Professional Certificate Programme in HR Management and Analytics Executive Post-Graduate Programme in Healthcare Management Executive Management Programme in Strategic Innovation Digital Marketing and Business Analytics Certificate Programme in Finance for Non Finance Executives Certificate Programme in Operations Management and Analytics Global Master Certificate in Integrated Supply Chain Management upGrad's Job Linked Advanced General Management Program from IMT Ghaziabad Global Professional Certificate in Effective Leadership & Management Advanced General Management Program Strategic Human Resources Leadership Cornell Certificate Program Digital Transformation Cornell Certificate Program Executive Leadership Cornell Certificate Program Management Essentials Management Courses 5. Goal-Oriented All the activities performed in management processes are goal-oriented. They all focus on achieving specific goals. Management processes aim to achieve the organization’s goals that are practical and realistic. It is purposeful as its success is measured by the extent to which it achieves the desired goals.  In order to achieve the goals, it is necessary to be strategic and have a vision. The goals are achieved by having a proper strategy and if the situation arises, having the flexibility to quickly adapt to the new change.  Strategy creation is also a skill to have, having the ability to critically think and to make everyone in the team align is what it takes to achieve the goal. upGrad’s Exclusive Management Webinar for you – RevOps – Your next big bet to predictability document.createElement('video'); https://cdn.upgrad.com/blog/vijay-poricha.mp4   6. Production Factor Managers are vital to utilizing capital and labour. That’s why management is a significant factor of production. Learn more about Soft Skill For Product Manager  It is the manager’s responsibility to keep the productivity factor in check of the team. They need to come up with strategies to keep the output incoming. They have the ability to utilise the resources they have by working with the employee’s strengths and weaknesses. The management makes sure to follow a path where they praise when the team works well and gives direction when the team needs it. It is balanced and serves its purpose. 7. Co-ordinating Management requires coordination between groups of people. All physical and human resources require efficient coordination to achieve optimal levels of productivity. Without it, no work would complete leading to retention and chaos.  The management works with various teams because no one team works in isolation. If it’s a sales department, they would closely work with finance. If it’s a marketing department they would work closely with project, program, sales, content, etc. This is why the management requires sync to get better outputs. This is also where project scope management helps as a skill. Read: Essential management skills for a successful career 8. Crucial Part of Society Society has a great impact on management and similarly, management has an impact on society. Managers are responsible for contributing to society through charity, organization, and growth.  Management has a huge impact on the company’s growth, the better output management brings the better finance the company gains. With the increase in the finances, the company can contribute better to CSR and can support more social causes, and enhance its philanthropic activities. 9. Professional Managers must have the proper knowledge and managerial training. They must also conform to the code of conduct and be conscious of their humans and social responsibilities.  It is very important for the management to be professional because they need to lead by example, if they are positive, motivated, punctual, dedicated, and disciplined in their work then only they will bring the best output to their team. But if they are demotivated, talk crassly, indisciplined towards their work, their team will also mirror their actions and that will show in their output.  Top Management Skills to Learn SL. No Top Management Skills to Learn 1 Consumer Behaviour Online Courses Financial Analysis Courses FinTech Courses Online 2 HR Analytics Courses Online Communication Courses Online Effective Communication Courses 3 Research Methodology Courses Mastering Sales Courses Business Communication Courses 4 Fundamentals of Journalism Courses Economics Masterclass Online Courses 10. Process Management consists of a sequence of actions that we conduct towards an end.  Scope Now that we have discussed the nature of management, let’s discuss its scope. Its scope is quite large as it requires organization in every aspect. We can divide its scope into two sections for better understanding.  Activities Organization Planning Coordination Directing Controlling Directing When we talk about the nature and scope of management, it implies the collective activities, things, people, and processes needed for a company’s mission.  These activities are as follows:  Planning  The management is responsible for planning, organizing, staffing, directing, and controlling a company to fulfill its objectives. Planning is the most crucial and fundamental step in the process. If employees working in different groups need to perform effectively, they should be aware of what they need to do, how it should be done, and when it should be completed.  Managers need to understand all aspects of an enterprise to manage resources efficiently, reduce organizational expenses, and motivate employees.  Organizing  This step involves identifying the activities required for achieving organizational goals. The management is responsible for the following activities:   Identifying steps needs for achieving organizational goals, Grouping activities and creating jobs, Assigning the jobs to individuals and departments,  Delegating authority to allow the employees to perform their tasks and use the resources whenever required, and Forming a network for coordinating activities. Coordinating  It is the process of establishing relationships among different parts of an organization. It helps in ensuring that all the departments and employees are working towards the same organizational goals. Therefore, it is connecting all organizational operations, decisions, efforts, and activities to attain unity for achieving the set objectives.  Directing  It is the process of directing the people working to perform efficiently by giving their full effort to achieve the organizational goals. Tasks assigned to the employees should be explained and clarified to them. Employees should also be motivated to contribute their best efforts and guided during the job performance.  Controlling  It ensures that departmental, divisional, sectional, and individual performance is aligned with the predetermined goals and objectives. Any deviation from the predetermined plans should be identified, investigated, and corrected by the management. Managers should review and modify the activities whenever deviations are identified. It is a crucial part of the nature and scope of project management. Branches Following are the operational aspects or branches of management Marketing Management Production Management Office Management Personnel Management Financial Management Let’s discuss each one of these branches briefly.  Marketing Management Marketing management is the organization, planning, direction, and controlling the people’s activities operating in the marketing department of an organization while aiming to achieve the enterprise’s objectives. You can consider it as a process of finding and assessing the customers’ requirements to fulfil them through products or services. It aims to make the final consumer aware of the products or services to make them interested in the same with a focus on profitability. Marketing management ensures that the available resources are used optimally to get the best possible results. Some of the aspects of marketing management covers are sales promotion, market research, branding, marketing policy, distribution channels, market analysis, after-sales service, sale-mix, and many others. As you can see, marketing management is a huge aspect of any enterprise.  Production Management Production refers to creating utilities. Their creation happens when we convert raw materials into our desired finished products. So, production management is the section of management which by scientific regulation and planning runs that division of the organization which is responsible for actually translating the raw materials into finished products. Without production, a business won’t generate its products or services, that’s why production management is so vital for its success.  Production management handles the planning and regulation of the production process because, without them, the final product wouldn’t satisfy the customers, causing the business to close its doors. Some of the business aspects production management covers are quality control, plant layout, production type, simplification, research and development, etc.  Office Management Office management deals with controlling and coordinating all office activities to achieve the business’s goals. It organizes the office and its tasks so that the management can achieve its objectives efficiently. You can say that it is a service department for all other sections of the business. The administration’s efficiency affects the business’s success significantly, which depends on the information the office supplies to the administration. Moreover, the amount of paperwork an office has to do has risen substantially because of enhanced regulations, complexities, technologies, expansion, etc. These factors have increased the importance of office management in the current day and age.  Read: Product management career path and its scope Personnel Management Personnel management involves activities and processes that use and control the enterprise’s manpower. Human resources are among the most vital factors determining an organization’s success. It deals with operative and managerial functions. Some of the managerial functions in personnel management are directing employees, personnel planning, and control. Similarly, some operative functions in personnel management are determining equitable and appropriate compensation for employees, procuring the right quantity and type of people, ensuring proper working conditions, integrating the personnel’s interests with that of the enterprise, and much more.  Without effective personnel management, it would be impossible for an organization to succeed. That’s why it’s one of the most significant branches of management and demands a lot of attention.  Financial Management An enterprise’s finances matter a lot. Financial management focuses on managerial activities that utilize and procure the finances of a business. The finances of an enterprise can become highly complicated that’s why effective financial management becomes crucial for its goal achievement. The primary functions of this management branch are ensuring fair returns to stakeholders, estimating capital requirements, laying down suitable and optimal capital, etc.  Apart from the above functions, financial management handles the coordination of tasks within departments, preparation and analysis of financial statements, negotiation with external parties and creating an effective dividend policy. Sometimes, organizations hire service providers to help them with their finances (chartered accountant, actuary, etc.). Those service providers would fall under financial management too.  Kickstart your product manager career with IMT Ghaziabad & upGrad. Purchasing management  It involves the identification of services and goods needed. This step also includes evaluating the suppliers, selecting and awarding contractors, and inspecting the services and goods. The main objective is to gain favorable terms along with minimizing the risks imposed on the organization. It is also their responsibility to ensure that all the purchases are in compliance with government regulations like those related to environmental regulations or labor standards. Production management  This is the process of managing the conversions of inputs into outputs. The production function helps identify how much of one output can be obtained with a given level of inputs. Transport management  It is the process that deals with collecting and analyzing data on all aspects related to transport, such as shipments, freight volumes, charges, and revenue. The goal of transport management is to improve the efficiency of operations to minimize costs and maximize profits. Organizations using this strategy often purchase software or hire consultants to provide them with accurate information regarding the company’s performance. Distribution management  It is the process of planning, implementing, and controlling the distribution of services and goods from their point of origin to the point of consumption. This process also takes care of any mishaps that might occur in the delivery of the service or goods. What is Project Scope Management? It is the process that helps determine and document a list of all the project deliverables, goals, deadlines, tasks, and budgets in the project’s planning stage. Project managers must also keep room for modifications along the way. The three major steps in project scope management are:  Planning: In the planning process, an attempt is made to establish and list the work that is to be done. Controlling: In this step, the main task is to document, track, and approve or disapprove project modifications. Closing: The final step includes an audit of the project deliverables and an examination of the outcomes corresponding to the original plan. Significance of Project Scope Management For project managers, managing the expectations of clients and stakeholders is a very challenging task. Having a definite project scope allows managers to stay on track and ensure that all deadlines are met throughout the project life cycle. Having a well-defined project scope of management allows for avoiding the following common problems such as: Changing the project direction when it is already midway Constantly changing the project requirements Going over the budget Realizing that the outcome is different than what was imagined Failing to meet project deadlines With proper project scope management, it is easier to understand the amount of labor, time, and cost needed for the project. This helps clearly distinguish between what is needed and what isn’t. The Scope Statement in Project Management A project’s scope statement, also known as a project scope document, or statement of work, entails the following things: Establishes the responsibilities of a team and also states the boundaries of the project. States all the processes that must be followed to check and approve the finished work. Provide the team members with a definite guideline to make project-related decisions. While documenting the project scope, stakeholders and team members must be as specific as possible to avoid scope creep. Scope creep occurs when some parts of the project take more effort and time than initially discussed because of poor planning and miscommunication. Five Main Processes in Project Scope Management  As a project manager, you must create a well-defined project scope. Here is a project scope example to capture, define, and monitor the scope of management:  Collecting requirements: Gather and document the expectations and needs of both stakeholders and the target audience. Define scope: Develop a detailed project scope statement that helps outline the project objectives, deliverables, and boundaries. Develop work breakdown structure: Break the project scope into smaller, manageable components. Validate scope: Get the stakeholders’ approval for the project deliverables. Control scope: Monitor and control the project scope, also mitigate the changes and their impact on the project. Become A Skilled Manager  Management is among the most sought-after skills in India. Managers are among the highest-earning professionals in the country making it one of the most lucrative careers. Taking a management course will help you learn the required skills from instructors through interactive quizzes, videos, assignments, and live lectures. Our management course lasts for two years and gives you a framework to succeed.  You’ll get a PGDM certification from one of the top business schools in India, Birla Institute of Management Technology (BIMTECH). You’ll receive 1:1 career counselling with resume building support and mock interview preparation from upGrad’s exclusive career coaches. upGrad has a dedicated career center which offers job opportunities from over 300 hiring partners. Our course allows you to get personalized mentorship that lets you remove doubts quickly. Moreover, you’ll get to network with your peers through the discussion forums. The course covers marketing management, supply chain management, strategic management, economics, financial management, and all the necessary subjects you should learn to become competent management professional; on top of the core subjects, the course allows you to specialize in business management, banking insurance and finance service, information technology, or retail management.  You only need to have a valid bachelor’s degree to be eligible for this course. If you’re looking to enter the management sector then we recommend taking this course. You can learn more about our PG management course here.  Our Top Management Articles Top 7 Career Options in Management To Choose [For Freshers & Experienced] Online Product Management Courses to Kickstart your Career Top 10 Career Options in Business Management in India 8 Crucial Business Management Skills Every Manager Should Have Future Scope of Management: Scope, Salary, Career Opportunities Career Options After MBA – Highest Paying Management Jobs 5 Key Skills Required for Successful Management Career & How To Achieve Those Skills? What is The Nature and Scope of Management? Importance of Management in Every Organisation – [A Complete Guide] Conclusion We hope that you found this article on the nature and scope of management useful. If you have any questions or suggestions regarding this topic, please let us know through the comment section below. We would love to hear from you.  On the other hand, if you’re interested in learning more about management and want to enter this field as a professional, check out our project management courses. This course is taught by experienced industry experts who will help you understand the need and scope of management. It will equip you with practical experience that you will need to excel in the field. It will help you learn the necessary skills and become a proficient manager. The course provides you alumni status of one of the top business schools in India and ensures that you get a fantastic learning experience. 

by Nitin Gurmukhani

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19 Feb 2024

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
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27+ Digital Marketing Interview Questions & Answers 2024 – Must Know

Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online space, digital marketing is a lucrative career option for youngsters who are looking to create a locationally independent and highly creative career for themselves. Online Marketing Agencies, internet startups, banks, and various other companies are hiring for digital marketing professionals in recent times, offering creative services to small businesses as well as top corporations. The opportunities are endless. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. If you wish to make a career in this field, you will have to go through a selection process where digital marketing interview questions will be asked at each point. Companies are eager to keep up with the shift from offline to online marketing today. Digital Marketing has taken the marketing industry by storm and has secured its place as not just a top strategy, but a full-fledged function demanding the largest budgets and constant spotlight in many organizations – especially those looking to keep up with the pace of change and stay competitive. Given Digital Marketing’s continuous evolution, firms are seeking creative, intelligent, bold and tech-savvy geeks to take on the role of Digital Marketers. Digital Marketing is a broad field and has different job roles or sub-components to it, including Digital Marketing Executive / Managers, Social Media Managers, Content Managers, Paid Marketers, Search Engine Optimization, Email Marketing Managers, etc. Feeling social media is fun? Know how to make a career out of social media? Learn more Therefore, we have kept in mind that according to the company and role you are applying to, you could be tested on the overall gist of Digital Marketing or directed towards one of the specific roles listed above. What is Digital Marketing?  Digital marketing refers to a marketing approach employed by businesses to showcase their products and services through digital mediums such as social media, emails, blogs, and digital advertisements. This strategy involves establishing an online footprint and creating campaigns to reach the appropriate target audience. The Digital Marketing Job Role Is Constantly Evolving The dynamic nature of the digital marketing profession contributes to its thrilling appeal. This is primarily due to the ongoing evolution driven by the introduction of diverse platforms. Within this context, a digital marketing manager consistently monitors trends and assesses their influence on enhancing visibility. Gaining expertise in digital marketing covers nearly every aspect of a brand’s online existence. As search engines unveil novel enhancements, digital marketing managers analyze their effects on website rankings. Subsequently, the entire marketing team collaborates to formulate an effective strategy. Benefits Of Having a Digital Marketing Career The landscape of digital marketing is an ever-evolving field. With the emergence of various platforms, this field garners substantial interest. The extensive array of potential earnings significantly influences aspiring professionals, driving them to opt for a career in this domain. Exposure to Digital Marketing Digital Marketing stands as an incredibly captivating and imaginative realm. Within it, a wealth of learning prospects and novel experiences awaits. Consider the scenario of contemplating a venture into a digital marketing agency. In this scenario, you would engage with diverse clients across a spectrum of projects, ensuring a continuous flow of engaging challenges and access to an array of Digital Marketing facets. This domain thrives on ingenuity and inventive concepts to endorse brands and products, naturally affording individuals involved with comprehensive exposure. Particular Qualification is not required If you’re geared up to initiate a journey in online marketing, begin honing your skills, as no particular degree, or credential is essential to step into this realm. What holds significance are proficient hands-on abilities in specific digital marketing aspects, which will propel your dedicated endeavors toward remarkable triumph. To excel in a digital marketing job interview, acquainting yourself with the fundamentals of online marketing is beneficial; many Digital Marketing Courses and certifications are available. Moreover, it helps to prepare for the digital marketing interview questions and answers 2024 to succeed in your job interview. Good Salary The immediate consequence of robust demand for digital marketers is that businesses are inclined to offer competitive remuneration. This is a relatively nascent professional domain, so the pool of proficient digital marketers available for recruitment remains limited. Prominent global corporations such as LinkedIn and Twitter are perpetually scouting for promising candidates. Moreover, you can supplement your income by engaging in freelance projects during your spare hours. You must prepare for the digital marketing interview questions and answers 2024 to excel in your job interviews.  Flexible Work Life A major advantage of being a digital marketer lies in the flexibility it provides for managing your schedule. You have the choice to commit to full-time employment with a company or adopt a freelance approach, catering to diverse organizations. Collaborating with a digital marketing agency is another avenue, facilitating extensive interaction with a range of clients. By delving into the possibilities, you can discover opportunities to operate from your residence, contingent on a reliable internet connection. Furthermore, this flexibility yields a sense of job security as well. Diverse Roles to Choose From A significant advantage of pursuing a digital marketing career lies in the remarkable variety of roles you can select from, whether you’re transitioning to a new position or commencing your journey in the industry. Depending on your skill set, you have the option to pursue roles like: PPC Specialist: This is an introductory specialist role concentrated on creating, managing, and optimizing digital advertising campaigns. SEO Specialist: Another introductory specialist role revolves around crafting and executing organic search campaigns. Digital Marketing Specialist: This versatile role centers on executing digital marketing campaigns across various marketing channels. Social Media Specialist: An entry-level position focusing on cultivating brand awareness, driving engagement, and fostering conversions through social platforms. Potential Advantage In traditional careers like advertising, one has to wait for an internship or a campus placement offer to set out in the corporate world. The digital marketing world provides plenty of opportunities to kickstart your own career before you set foot in the industry. Want to stand out from potential aspirants? Start building your portfolio, invest in self-hosting your blog, and participate in relevant online conversations.  A profession in digital marketing empowers you to specialize in marketing channels that align with your existing talents and proficiencies. Importance of Digital Marketing In Today’s World Digital marketing is estimated to reach $786.2 billion by 2026, according to a report published by Global Industry Analytics Inc, underlining the enormous growth opportunities the field holds.  Before delving into the various digital marketing questions and answers that are listed below, let’s first understand why is digital marketing considered to be so important by brands nowadays.  Affordability- The first and foremost reason behind this huge popularity of digital marketing is its affordable nature. Compared to other traditional marketing methods, digital marketing is by far considered to be one of the least expensive ones. Easy Access And Flexibility – In today’s technology-friendly world, almost everyone has access to smartphones. This helps brand owners connect much more easily with their target audience. With the help of social media, email marketing and text marketing, you are constantly in touch with your customers. Furthermore, there are various types of digital marketing as well, such as banner ads, content marketing and social media posts, among others. Thus, marketers get to choose from a plethora of options before finally settling for the ones that suit their business needs.  Interactivity- Last but not least, one of the most important benefits of digital marketing is that it allows brand owners to interact with their customers directly, understand their needs and demands and then make changes accordingly. This, in turn, helps to retain the loyalty of their customers and also helps you as a business owner, to understand the reaction or response to any specific or multiple products or services offered by your brand.  Measurable – Digital Marketing is preferable and superior to traditional marketing tools because you have a huge repository of data and metrics at your disposal. An individual can analyze data in real time. Impression, click rate, and views enable you to understand why a campaign is successful to help accelerate the business in the future. Return on Investment (ROI) – It is proven that businesses and corporations that invest in digital marketing and advertising are reported to have generated better returns. The more the number of customers who view your brand online, the higher the conversion rate will be. Marketers who periodically calculate ROI are 1.6 times more likely to acquire financial gain for marketing activities.  These are some of the basic parameters that drive the importance of digital marketing in today’s world. On that note, let’s take a look at some of the most frequently asked digital marketing interview questions and answers. The following list will also highlight some of the common digital marketing interview questions and answers for freshers.  We have classified this post in 5 broad sections Digital Marketing Interview Questions & Answers SEO Interview Questions & Answers SEM Interview Questions & Answers Social Media Interview Questions & Answers Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Digital Marketing Interview Questions Whether you are experienced in the field or a raw graduate hoping to be employed, the following interview questions for digital marketing range from being generically personal to more technically focused towards specific facets of Digital Marketing. We’ve tried to cover a lot and yet be brief. We hope you find this useful and it helps to calm your nerves a bit! Q1. What is Digital Marketing according to you and why are you interested in pursuing a career in it? A1. Be honest & excited about the company you have applied to. Express the reasons why you are keen on Digital Marketing and the challenges you are looking forward to facing. Some of the answers reasons can be – You are inclined towards marketing & technology, and digital marketing gives you that opportunity to explore both. Digital Marketing has a great scope in the present & future, and that is why you want to pursue a career in it. Digital Marketing is a field which is evolving rapidly, and you want to have a career which has such fast-paced changes, as you enjoy it. Q2. How would you categorize Digital Marketing? A2. The 2 main categories of Digital Marketing: Inbound – utilizing multiple platforms to make customers aware of the company’s doing. Outbound – reaching out to potential clients. Q3. What are the most efficient and useful Digital Marketing tools? A3. If you are a beginner but have done a course in digital marketing, you will know some of the common tools like Keyword Planner, Search Console, Google Analytics, etc. This question is also asked for Advanced Digital Marketing Interview and therefore it is good to be aware of some of the common digital marketing tools used by the industry professionals. Q4. Why do you believe that online marketing will be more beneficial to our company compared to offline marketing? A4. This is a common question that is asked to beginners who are keen to enter the world of Internet Marketing. Since the most common statement they make in every interview is that “I am interested in Marketing”, the interview definitely wants to understand then why online marketing. The answer to this one can be subjective and you can have your own reasons and preferences, here is our advice. Talk about the constant technological changes & developments happening. How online marketing platforms have eased the path of reaching out to a larger audience. There is a higher capacity to reach out to a larger audience, the relevant audience at a reasonable cost.  A better scope to analyze the performance; online marketing gives a quick analysis of the tasks done, amount spent and the ROI. This helps you grow and understand business and customers faster and better. Digital Marketing is now used by a small and medium-sized business as well, so there are ample job opportunities. Q5. Do you believe that there are limitations or challenges to Digital Marketing and how would you overcome these? A5. Online marketing is dominant in today’s time, but offline marketing was also successful for a reason and appealed to earlier generations. Do not be completely biased towards the online world. Q6. What are the differences between Digital Marketing and Branding? A6. Keep all points clear, and try to avoid any kind of overlapping.  Digital Marketing – Communicates a specific, desired message to a target audience. Branding – Advertises or projects the overall brand (what the company stands for, etc) to attract a wider audience. Q7. What is your strategy to improve our current business through Digital Marketing? A7. Do not be quick to spill out a plan or strategy. It will be advisable to understand the business well in advance, analyze the competitor, identify the strengths and list down the opportunities. Take the maximum input from the interviewer, and note down the pain points. Take considerable time from the interviewer to draft a strategy around these segments. Most of the times, an answer to this can turn the tables, ie a smart strategy is a job guarantee, so plan it properly. Q8.What do you mean by a responsive website? A8. This is one of the most common digital marketing executive interview questions. A responsive website is a website developed using RWD (Responsive Web Design). It quickly responds to user interaction because it is compatible with multiple browsers and devices. RWD adjusts the website’s layout according to the viewport size and the device orientation. Note that the content exhibited on the small and big screens is the same. However, they have a unique layout to offer an optimal experience on the screen on which the website is being displayed. Q9. How do you stay updated with the latest Digital Marketing trends? A9. This one is a frequently asked digital marketing interview question. Because digital marketing is a dynamic field, staying updated with books, blogs, webinars, and podcasts is vital. A few of the renowned resources to stay abreast with digital marketing are a blog by WordStream, websites like Mashable, The Neil Patel Blog, Social Media Examiner, etc. If you are unaware of these resources, you must spend time on them. Q10. Do you think that Digital Marketing will fully substitute traditional marketing practices soon? A10. This is one of the famous trap digital marketing executive interview questions frequently asked by digital marketers. The way you answer this question reveals the level of your professional knowledge in this field. Digital marketers are implementing the best strategies to have an optimum ROI and optimize their marketing tactics. Rather than replacing each other, traditional marketing and digital marketing complement each other. Q11. What are Webmaster tools? A11. Some of the trendiest digital marketing interview questions revolve around digital marketing tools. Webmaster tools are a set of tools provided by Google to assist digital marketers and website owners in managing their website’s presence online. Such tools entail concepts like website performance data, search engine optimization (SEO) tips, etc. Q12. How to enhance conversion rates? A12. Many companies may ask about conversion rates in their digital marketing interview questions. Multiple ways exist to enhance the conversion rate and convert potential buyers. However, some of the effective ones include creating persuasive offers, optimizing your website for conversion, and testing various elements of your campaigns and website. Q13. Which one is more important, the numbers of likes/follows vs. engagement numbers? A13. This is one of the trickiest digital marketing interview questions and answers. If you are not curious enough, you can’t know how social media relates to likes, follows, and engagement numbers. They are useless if these follows and likes don’t convert into sales or enhance your business. Thus, engagement is better than follows or likes. This question can also be answered from the individual activity objective. If the objective is to obtain more followers/likes, then scoring on these metrics will be better any day. But if the objective was to encourage engagement, then these are the metrics a digital marketer must measure. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Q14. What is AMP? A14. A lot of digital marketing interview questions and answers for freshers are based on AMP (Accelerated Mobile Pages). It is a project from Google and Twitter to develop fast mobile pages. It is an open-source library that assists you in creating a fast-loading and lightweight webpage. Moreover, it allows publishers and digital marketers to create mobile-friendly web pages. These web pages can be supported on various platforms and are compatible with all browsers. Q15. What are the four C’s of Digital Marketing? A15. One of the most basic digital marketing interview questions and answers is about the four C’s of digital marketing. They are as follows. (i) Customer – The person who sees the message (ii) Content – The message customer sees (iii) Context –The reason the customer sees the message and (iv) Conversation –The process happening between you and your customer. Q16. Why should you use YouTube for digital marketing? A16. Freshers are often asked about the use of social media in digital marketing. So, this is one of the common digital marketing interview questions and answers for freshers. Using YouTube, you can present a better depiction of the brand by preparing fascinating videos. They can help improve SEO traffic, extend social reach, arouse brand awareness, and enhance the ROI. Q17. What are the steps in a user journey of an online shopper? A17. The journey of an online shopper includes 4 steps. (i) Awareness: When consumers discern your brand. (ii) Consideration: Potential customers search to determine if you provide the products matching their requirements. (iii) Preference: Online shoppers create a preference to know which website they wish to purchase from, depending on their research. (iv)Purchase: Customer makes a purchase decision. Q18. What do you understand about conversion rate optimization? A18. This is one of the interview questions digital marketing executive candidates can face. Conversion rate optimization, or CRO, is a means of determining how to enhance your website or mobile application to increase the number of convertible leads. Convertible leads mean the visitor has completed a desired goal and is happy with the content of the website. CRO is achieved by A/B testing, content enhancements, and workflow improvements.  Q19. What are the three elements of digital marketing? A19. This is one of the important and basic digital marketing interview questions that every aspiring marketer needs to be aware of.  Traffic: Traffic gives the count of the number of visitors visiting a site or a web page. It is a common way of measuring business effectiveness and is determined by the number of sessions. Insights: Insights are pieces of relevant observations the businesses can use to assess and implement required digital strategies. It can also be defined as data you get by analyzing information from competitors and economic situations and studying consumer behavior. Sales: Sales refers to the overall activities involved in closing a deal or successfully pitching a product to consumers. Q20. Describe a sales funnel and its metrics. A20. This is one of the important yet neglected interview questions for digital marketing. A sales funnel describes a pictorial representation of a buyer’s journey from awareness to action. It is divided into four sections, namely – i) Awareness, ii) Interaction, iii) Interest, and iv) Action.  Some of the metrics of a sales funnel are as follows:  Average Order Value – This indicates how much revenue is generated by each order on average.  Entrances – Number of leads entering the funnel at a particular point in time. Conversion Rate – Conversion rate is measured by the total number of conversions divided by the site visitors who have engaged with a brand, product, or service without becoming a paying customer. Optimal Flow Rate – Amount of time the leads are in a stage of the funnel measured by an average. Q21. What do you mean by automated bidding strategies? List a few. A21. An automated bidding strategy is a Google Ads bid strategy that helps set and fulfill performance goals with distinct tailored bids. It adjusts the bids based on how likely the ad will get a click or conversion. With manual bidding, you direct Google to the maximum amount you are ready to pay per click. There are eight kinds of automated bidding strategies, as listed below:  i) Maximize Clicks, ii) Maximize Conversion Value, iii) Maximize Conversions, iv) Cost Per View, v) Enhanced Cost per click, vi) Viewable CPM, vii) Target return on Ad Spend, viii) Target Cost, Per Action. Q22. Explain the 5 Ps of Digital Marketing. A22. This question is one of the digital marketing basic interview questions. The 5 Ps of digital marketing constitute a successful marketing strategy mix.  Product – The product refers to the service or an item a brand offers to its customers.  Place – Place refers to the location where consumers can access the product. Price – Price is a component that indicates the amount customers need to pay for a product or service. The factors that must be considered while assigning a price are profit margin, pricing strategy, and promotional offers.  Promotion – Promotion is a marketing tactic companies or brands use to persuade customers to purchase. People – People refer to the individuals involved in a service’s production, distribution, and consumption. This includes customers, employees, stakeholders, and investors. Q23. How does digital marketing work? A23. Digital marketing comprises a variety of techniques that media companies can use to promote their products through websites, mobile apps, and social media. Digital marketers use Key Performance Indicators (KPIs) to measure the long-term performance of marketing campaigns and compare them with that of competitors using additional tools. One of the key challenges marketers often face is setting themselves apart from a world oversaturated with digital ads.  Digital Marketing Interview Questions For Freshers Digital marketing is undoubtedly one of the most rapidly growing fields in today’s technology-driven economy. What’s more, a career in digital marketing is also considered to be a highly lucrative career choice. With that in mind, we have prepared some of the most common digital marketing questions for freshers, listed below.  1. How can you differentiate direct marketing from branding? Ans: One of the most commonly asked digital marketing questions is the difference between direct marketing and branding. The ultimate aim of direct marketing is to increase the demand of a company, thus resulting in increasing company revenue. Brand marketing on the other hand is more about connecting with the audience and forming a deep relationship with your customer base. One of the main areas to be affected by direct marketing is the top-line revenue. Brand marketing on the other hand targets brand equity. A strong brand marketing technique can create a long-lasting impact on brand equity. Last but not least, KPIs such as leads, response and sales are mainly used to measure the impact of Direct marketing. Brand marketing makes use of KPIs such as awareness, recognition and engagement.  2. What do we mean by email marketing? Ans: Yet another very popular digital marketing questions is the meaning of email marketing. Email marketing is basically a digital marketing strategy wherein brands send emails to their target audience and customers. It is one of the most effective methods of converting leads into customers if done properly. Furthermore, a good email marketing strategy can also result in turning one-time buyers into loyal customers.  3. How can you drive digital traffic to the site of a particular brand immediately? Ans: One of the most efficient ways of funnelling digital traffic to a website is with the help of social media posts. Updating social media accounts with posts that link directly to a company’s website can be a great way to drive digital traffic within a shorter time frame. The posts might include promotions, giveaways, or any other engaging content.  These are some of the most important digital marketing interview questions and answers for freshers. You can also look up other digital marketing interview questions and answers for freshers pdf that is available all over the internet.  SEO Interview Questions Q1. What is the difference between On-Page SEO and Off-Page SEO? A1. On-page SEO activities are used to regulate website traffic through page changes. Task such as improving websites structure, inter-linking, page load time, title tag, meta description are some examples of On-Page Optimization activities. Off-page SEO activities are jobs done to improve the website presence and visibility on the internet. Task such as creating contextual backlinks, social media marketing (likes/shares), guest blogging, questions & answers websites (quora), etc. SEO is all about ‘indicating relevance’. Q2. How do you plan on optimizing our site ranking and increase the traffic on our website? A2. You should brief the interviewer on your plan to enhance the user experience and engagement and how it will boost the conversion rates. This is similar to the strategy question asked during a Digital Marketing Interview, but this will cover only the organic ranking segment of it. You could also mention the mistakes to avoid in the process of optimizing a website. Q3. How to do Keyword Analysis? What keywords would you pick? A3. This is an expected question for every SEO Interview. The interviewer will definitely want to understand your stand on how to do keyword analysis. It is important since most of your work will depend on it. Some of these points should be considered while answering this question:  • Do mention about keyword planner tool to find the right keywords and their search volumes. • Do not pick up keyword’s basis their search volume, understand the competition level and the relevancy aspect as well. For e.g. for a client in South Delhi who is running a veg restaurant, a keyword like “Restaurants in Delhi” is relevant and may have a high search volume as well. But a keyword like “Veg Restaurant in South Delhi” will win on relevance and may be lower in competition as well. So, these types of keywords will be quick and easy wins. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Q4. What tools do you use for Keyword Analysis? A4. There is a long list of tools that will help you with keyword analysis. We have classified them in 2 sections – Free Tools & Paid Tools.  Free Tools – Keyword Planner Tool, Google Autosuggest, Google Trends, Search Console.  Paid Tools – Ahrefs, SEMRush, MOZ. Most of the free tools are from Google and are pretty much reliable. These are some common SEO Questions. Click here to read our complete SEO interview questions and answers Q5. What are the most effective ways to increase traffic to a website? A5. Many small and large-scale companies include digital marketing interview questions and answers for experienced.  The reason is they want to know how well the candidates can answer some of the challenging questions in this field.  The answer to this digital marketing interview question is -to focus on building referral links and capitalizing on consistent SEO management. They not just help you gain visitors but also help in creating brand recognition. Another effective way to boost traffic to a website is to enhance user retention by offering a decent user experience. For instance, getting a Moz link and getting 10k visitors on the website is a good result. Note that the converted leads will land the audience on the website multiple times. Q6. What are black hat SEO and White hat SEO? A6. This is one of the most common digital marketing interview questions and answers for experienced and its answer is simple. Black SEO uses shady or unethical techniques to enhance a website’s ranking on Google. White SEO uses ethical and authentic techniques to enhance a website’s ranking. Black hat SEO uses a set of practices that are used to boost a page or site’s rank in the search engines using approaches that infringe the search engine’s terms of service. White Hat SEO means the SEO works within the search engine’s terms of service to enhance a site’s search engine results page (SERP) rankings. While doing this, maintain your website’s integrity. Q7. What is the importance of CTR and how do you calculate it? A7. CTR being so important, you may find this question in digital marketing interview questions and answers for freshers pdf. CTR (Click through rate) represents the number of guests visiting your promotion on the website. The formula to calculate CTR is CTR = (Number of clicks/Number of impressions) * 100. Q8. What are long-tail keywords? A8. Long tail keywords are specific keywords made up of three to five words. They are more niche and have a low search volume. They are known to be valuable to businesses who want their content to show up in organic Google searches. The usage of long-tail keywords significantly decreases the cost per click. Q9. What is the key difference between SEO and SEM? A9. This is one of the frequently asked digital marketing interview questions for freshers. Search Engine Optimization focuses on optimizing a website to drive organic traffic, whereas the goal of Search Engine Marketing is to drive traffic and visibility from paid as well as organic search. Q10. What is the role of anchor tags in SEO? A10. An anchor tag is a visible, clickable text in a hyperlink that is relevant to the linked page rather than a generic text. The words contained in the anchor text are one of the many metrics that determine the ranking of the web page in search engines. Some organizations may ask these interview questions for digital marketing, taking into consideration the type of role. Q11. State the differences between No-follow and Do-follow links in SEO. A11. Do-follow links allow search engines to link back to your site and blog. They strengthen the authority by demonstrating search engines on which other sites, blogs, and posts have been linked to your website. A no-follow link is one that doesn’t link in the page’s favor and does not improve the Page Rank of the destination URL. They are hyperlinks with a rel=”nofollow” tag. Q12. What are some of the best practices to avoid Rank Penalty? A12. A Rank Penalty is imposed on a site by giving it a negative ranking for employing some of the tactics like Black Hat SEO or by breaching Google webmaster guidelines. The best way to inspect your site is by checking for a message in the “Manual Action” category. Some of the best practices are mentioned below: Keyword Research – Keyword Research is essential for optimizing your site. You can optimize your content to cater to your audience’s search queries by scrutinizing the phrases and terms used. On-Page Optimization – This involves revamping your website content and page names to ensure an easy-to-use structure. High-quality Backlinks – Backlinks are links to your websites from other websites. Creating high-quality content can assist in gaining backlinks and requesting website owners for links. Q13. Compare SEO and content marketing. A13. This is one of those frequently asked interview questions for a digital marketing manager. A comprehensive, integrated SEO and content marketing strategy can do wonders for your website. Content marketing is an indispensable part of SEO. SEO specialists can identify the keywords and notify the person in charge of content marketing. The latter takes this information to produce the right kind of content and passes it on to the SEO specialist. Quality content will attract suitable links from other websites, boosting the off-page SEO, leading to a higher rank in search engines and organic traffic. SEM/PPC Interview Questions Q1. What is PPC (Pay-Per-Click)? What ways would you make PPC more effective? A1. PPC stands for pay-per-click, an internet marketing model where advertisers pay a fee each time anyone clicks on their ads. Some of the common abbreviations used for Search Engine Marketing are PPC (pay per click), CPC (cost per click), and CPM (cost per million impressions), CPA (cost per acquisition), CR (conversion ratio), etc.  On ways of how to make PPC effective, focus on optimizing the use of keywords, ad groups, reducing costs, improving quality score and the addition of negative keywords. Consistent account review and analysis is an important aspect of SEM campaign. PPC Analyst must focus on Ads and Keywords that perform well in terms of ROI. That is one of the common objectives of running a PPC campaign unless you are doing it for Branding. Read more about Google AdWords interview questions. Q2. What is Quality Score? Which 3 factors determine Quality Score? A2. Quality Score is the quality evaluation of your ads, keywords, and landing pages. Better quality ads can result in lower cost and better ad positions. Quality Score is used to determine CPC and multiplied by the maximum bid to determine the ad rank in an ad auction process. The 3 factors that influence quality score are Landing Page Experience Expected CTR Ad Relevance Q3. How does Google determine the Ad Rank? A3. AdRank decides the order in which competing ads should be ranked on the Search Engine Result Page. The formula to calculate Ad Rank is CPC Bid multiplied by Quality Score. Therefore if the Quality Score is high, the Ad will rank better even with a lower CPC. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Q4. How many ads should be implemented per ad group? A4. AdRank decides the order in which competing ads should be ranked on the Search Engine Q5. Which are the 3 required parts of a text ad? A5. Every Text Ad has 3 parts: Headline Text, a Display URL, and Description Text. These are some of the basic SEM Interview Questions & Answers listed. You can find a list of 70+ Advanced SEM / PPC Interview Questions. Q6. What are the ways for effective PPC campaigns? A4. Since PPC campaigns are very useful to boost business sales, this one is one of the most widespread digital marketing interview questions and answers for freshers pdf. Here are the ways for effective PPC campaigns. (i) Add more PPC keywords to extend the reach (ii) Split ads into smaller segments to get a better CTR. (iii) Review non-performing PPC keywords (iv) Update landing pages to align with search queries. (v) Enhance campaign relevancy by including negative keywords. Q7. What is the difference between AdWords and AdSense? A5. Usually, this is one of the trendiest digital marketing interview questions for experienced digital marketers. AdWords allows businesses to advertise on Google’s network. Businesses plan budgets and ads to display on the Advertising network (AdWords). AdSense allows publishers to allocate space for AdWords posts (i.e. Google’s ads or AdSense) on their website. AdSense and AdWords work together to complete Google’s advertising network. Q8. What is Google AdWords Remarketing? A6. The details about Google AdWords Remarketing are included in many of the digital marketing interview questions for experienced. The reason is this marketing method helps target the right people with the right ad and at the right time. It helps digital marketers to reach people who have previously visited their website but have not made a purchase. upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4 Social Media Interview Questions Q1. Why is social media important for a business and what are the most successful social media platforms according to you? A1. Companies are already aware of the importance of social media marketing. Thus, guide them on the most appropriate platforms that will help them achieve their goals and expand their audience. Q2.  What successful social media campaign you have run from beginning to end? A2. As a Social Media Specialist, you will be responsible for planning and executing campaigns, so you must provide some insight into the social media campaign you managed and what was your approach. Smart candidates should be able to articulate the issues they experienced and how they handled them. In terms of their approach, what were the goals, what methods were used to achieve the goals and how they measured their outcome? It is not mandatory that the campaign was a huge success, as far as the approach was correct. Q3. What is content marketing and how do you decide on what content to publish? A3. Be creative with how you would share the insights of the brand and what are the best ways to publish them. Also, talk about how content educates and adds value to its audience; invariably nurturing them to become full-time paying customers. Top Social Media Marketing Interview Questions Q4. Where do you see yourself 5 years down the line? (with respect to Digital Marketing Career) A4. Convince the interviewer that you are committed to the stream of Digital Marketing, you have a passion for it, you have a long term vision for it and most importantly, you are eager to learn more. Remember to prepare for these questions from a personal perspective, with a touch of creativity and heaps of confidence. Digital Marketing has become extremely dominant in the industry, which makes it more competitive to secure a job in. Therefore, in order to stand out of the crowd make sure that – You are extremely passionate, have some experience and knowledgeable in the field of Digital Marketing. You have a holistic resume and updated Linkedin profile. Your social media feeds are buzzing and working on increasing their audience. In your Digital Marketing interview, be sure to compliment or appreciate some of the work of the company that may have stood out for you or why you would want to work for them. Ensure that you have done ample research on the company, but at the same time, don’t be afraid to criticize their current marketing strategies or highlight areas for improvement. If they were perfect, they would not need you! If you wish to become a Digital Marketer then checkout upGrad and MICA’s PG Certification in Digital Marketing & Communication Share your own experiences and any other questions that you may have faced in some Digital Marketing interview. Also, please feel free to reach out to us in case you are interested in career counseling. All the best with that Digital Marketing interview!  Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Nitin Gurmukhani

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19 Feb 2024

15 Top Career Options After Engineering: Trending in 2024
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15 Top Career Options After Engineering: Trending in 2024

Summary: In this article, you will learn about 15 top career options after Engineering. Higher Studies Public Service Undertakings Management Entrepreneurship Campus Placements Become an Expert Civil Services Look for internships Enter the private sector Get a certification Join the Indian Armed Forces Web Development  Big Data Artificial Intelligence and Machine Learning  Cloud Computing Read more to know each in detail.   “What to do after Engineering?” “What to do after BTech?” How many of you wonder which are all the best career options after Engineering? Engineering (B.E., or B.Tech.,) is among the most popular graduation courses that students take after completing their school. Choosing the right career can be confusing for many students. The world is full of opportunities. And you might not be aware of most of them. One has to know the list of all career options after engineering to select the right one. Also, Check out our free courses Learners receive an average Salary hike of 58% with the highest being up to 400%. To help you in this regard, here is our list of the best career options after engineering for students who are wondering what to do after engineering, read more. Engineering – The ‘Only’ Career Option? We live in a world engineered by, well, engineers. Generations of engineers have unveiled marvels and resolved problems revealing the true potential of humans. Adept at using scientific knowledge to complete the most simple to the most complex tasks, engineers have transformed how we live and think about the world. So, it is only natural that an engineering career commands respect. Nowhere is this more visible than in India. Across the length and breadth of the country, every family aspires that their children look into engineering options. After all, India has some of the world’s most premium and well-recognised engineering institutes.  How do we know this? The country produces an astounding 15 lakh (approximately) engineering graduates every year! India’s four-year engineering degree (B.E. or B.Tech) is much sought-after.  What’s even more exciting is the vast array of specialisations available as the field has diversified. The options are endless- from civil and mechanical engineering to robotics and aerospace engineering. There are even several competitive exams after B.Tech that engineers can opt from across various fields and sectors.  While some opt to appear for exams after engineering to pursue higher education, others go into an engineering career right after B.Tech courses. It doesn’t matter which sector you want to enter. There is space for the skills of an engineer. You can choose from as many available engineering options as there are specialisations.  For most engineers and their families, an engineering career is a lifelong dream. But you must be wondering, what can you do after B. Tech courses?  But before that, let’s look at India’s growing demand for engineers. We live in a world engineered by, well, engineers. Generations of engineers have unveiled marvels and resolved problems revealing the true potential of humans. Adept at using scientific knowledge to complete the most simple to the most complex tasks, engineers have transformed how we live and think about the world. So, it is only natural that an engineering career commands respect. Nowhere is this more visible than in India. Across the length and breadth of the country, every family aspires that their children look into engineering options. After all, India has some of the world’s most premium and well-recognised engineering institutes.  How do we know this? The country produces an astounding 15 lakh (approximately) engineering graduates every year! India’s four-year engineering degree (B.E. or B.Tech) is much sought-after.  What’s even more exciting is the vast array of specialisations available as the field has diversified. The options are endless- from civil and mechanical engineering to robotics and aerospace engineering. There are even several competitive exams after B.Tech that engineers can opt from across various fields and sectors.  While some opt to appear for exams after engineering to pursue higher education, others go into an engineering career right after B.Tech courses. It doesn’t matter which sector you want to enter. There is space for the skills of an engineer. You can choose from as many available engineering options as there are specialisations.  For most engineers and their families, an engineering career is a lifelong dream. But you must be wondering, what can you do after B. Tech courses?  But before that, let’s look at India’s growing demand for engineers. Growing Demand for Engineers in India India has established itself as a top engineering destination. From top jobs in tech companies to innovative start-ups addressing global issues, Indian engineers have made a mark on the world stage, making it a lucrative profession.  Digital transformation, growth of the manufacturing and infrastructure sector, and emerging new technologies have made engineering an in-demand profession. According to the India Skill Report 2022 (ISR, 2022), the demand for engineering graduates is steadily growing. Pharma, Core, Internet Business, IT, and Energy sectors will lead in hiring fresh engineering graduates.  In fact, graduates after B.Tech courses are the most employable majority in India! Moreover, some engineering graduates choose to sit for exams after B.Tech across many sectors. A few competitive exams after engineering that you can apply for are- the Graduate Aptitude Test in Engineering (GATE), Union Public Service Commission (Indian Engineering Services), Staff Selection Commission (SSC) exam, and ISRO Centralised Recruitment Board exam.  The growing demand for engineering graduates should give you an indication of the rising prospects after B.Tech courses.  So, what do engineering graduates do after completing their courses, you ask? Read on to learn more.  Growing Demand for Engineers in India India has established itself as a top engineering destination. From top jobs in tech companies to innovative start-ups addressing global issues, Indian engineers have made a mark on the world stage, making it a lucrative profession.  Digital transformation, growth of the manufacturing and infrastructure sector, and emerging new technologies have made engineering an in-demand profession. According to the India Skill Report 2023 (ISR, 2023), IT, internet, and internet-enabled businesses and the automotive industry will hire significantly. In fact, the India Skill Report 2023 reveals that 57.44% of candidates have found jobs after engineering, following B.Com and MBA students. In fact, graduates after B.Tech courses are the most employable majority in India! Moreover, some engineering graduates choose to sit for exams after B.Tech across many sectors. A few competitive exams after engineering that you can apply for are- the Graduate Aptitude Test in Engineering (GATE), Union Public Service Commission (Indian Engineering Services), Staff Selection Commission (SSC) exam, and ISRO Centralised Recruitment Board exam.  The growing demand for engineering graduates should give you an indication of the rising prospects after B.Tech courses.  So, what do engineering graduates do after completing their courses, you ask? Read on to learn more. Best Career Options After Engineering 1) Higher Studies One of the most popular career options after engineering is to pursue further studies. If you’re a B.Tech student, then you can prepare for the GATE exam.  GATE (Graduate Aptitude Test in Engineering) is an exam that tests the comprehensive understanding of undergraduate engineering subjects. With an excellent GATE score, you can enter prestigious engineering colleges (IITs and NITs) for M.Tech. M.Tech is one of the preferred courses after engineering. Additionally, some of the leading Companies, PSUs and MNCs consider GATE as one of the important factors while evaluating a candidate for a job. Hence, GATE is actually more important than you think! You can also consider doing our Python Bootcamp course from upGrad to upskill your career. You’d get to expand your knowledge and become a more-qualified engineer. If you aren’t interested in the GATE exam, you can also prepare for JAM. You can enter academics and research in your field of engineering. It is one of the best career options after engineering.  Also, check Full Stack Development Bootcamp Job Guaranteed from upGrad If higher studies are not your thing, wondering what to do after btech, and curious about digital marketing, check out MICA’s Digital marketing course which offers live projects, dedicated student mentor, case studies and more. 2) M.Tech If you have completed your B.Tech and wondering, ‘What can I do after B.Tech?’, pursuing an M.Tech could be a great career choice.  M.Tech is a master’s program that delves deeper into the subjects you studied during your undergrad years. It can help you specialize in your chosen field and land a well-paying job.  To get into an M.Tech program, you usually need to clear the GATE examination and select a specialization that aligns with your B.Tech discipline.  The good news is that you can pursue an M.Tech degree even while working. Here are some popular specializations you can consider for your M.Tech: Electrical and Electronics Engineering Mechanical Engineering Environmental Engineering Chemical Engineering Power Systems Engineering Software Engineering Biomedical Engineering 3) Master of Science (M.Sc. or M.S.) Many students wondering after BE which course is best tend to opt for a Master of Science degree in their preferred field. This program is particularly popular among those interested in technical subjects.  One advantage of pursuing an M.S. degree is that it does not typically require prior work experience, unlike some other courses. Additionally, studying abroad for your M.S. degree may increase your chances of finding employment outside your home country. To gain admission to your desired college, it is important to achieve a good score on the Graduate Record Examination (GRE) and submit strong letters of recommendation (LOR) and a statement of purpose (SOP).  Here are some of the main specializations available for M.S. degrees: Physics Chemistry Artificial Intelligence Computer Science Applied Mathematics and Computing Electronic Science Game Design and Development Green Technology 2) Public Service Undertakings When we’ve already mentioned the GATE exam, it would be wrong to ignore PSUs. After engineering, you can also choose to enter government-run PSUs and get a good-paying job. The competition level for these jobs is quite high. But it’s worth it in the end.  PSUs check your GATE score for recruitment. There are multiple PSUs, and each of them announces the required GATE score for application every year. They only consider the GATE score of that specific year. If you work hard, then you can even get a job in a Maharatna PSU (BHEL, SAIL, IOCL, and others). These jobs offer great pay, security, and give you a respectable position in society. If you are wondering what to do after btech, PSUs are good options.  However, you can also join a PSU without GATE. Some PSUs that do not require a GATE score for recruitment include:   Airport Authority of India Shipping Corporation of India Limited (SCIL) OPTCL Reserve Bank of India (RBI) Bhabha Atomic Research Centre (BARC) National Mineral Development Corporation (NMDC) Bureau of Indian Standards Border Security Force (BSF) Hindustan Newsprint Limited PEC Limited Indian Coast Guard CRPF Inspector Recruitment Housing & Urban Development Corporation Limited UPPCL 3) Management If you are wondering what to do after btech, a popular career choice among engineering graduates after engineering is studying management. Studying management can help you get a high-paying job with more responsibility. To enter this field, you’ll have to get an MBA. MBA is one of the preferred courses after engineering. And for that, you’ll have to give the CAT exam (Common Aptitude Test). Your score in the CAT exam will determine which institute admits you.   After studying management, you can get managerial roles in different companies. Management is one of the best career options after engineering in India. For those who wish to climb up the corporate ladder fast, this is the best option. Managers are also among the highest-paid professionals in India. You certainly would enjoy pursuing this field.  Also visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. 4) Entrepreneurship There was a time when engineers shied away from entrepreneurship. But the successes of many engineer entrepreneurs in recent years have inspired the youth. You can choose to start your entrepreneurial journey after graduating. To start on this path, you should first identify a prevalent problem and come up with a solution for it.  The problem can be in any sector. For example, Flipkart removed the hassle of shopping offline and PayTM solved the problem of cash scarcity.  Find a problem and solve it.  For budding entrepreneurs, there are many resources. You can join a startup incubator, and get a head-start for your company. There are many startup incubators in India, including AngelPrime and CIIE IIMA. Entrepreneurship requires a lot of patience. But the experience of starting and running a new company is priceless. Moreover, the returns of succeeding as an entrepreneur are fantastic.  Featured Program for you: Doctor of Business Administration from SSBM 5) Campus Placements It is one of the most favourite career options after engineering for most of the engineering students. You can choose to get an engineering job through campus placements. Campus placements can help you get a high-paying job even before you get your degree. Campus placements can be very lucrative. The number of job offers worth more than one crore has increased considerably in the past few years. Keep these points in mind when preparing for such jobs: Work hard to maintain a good CGPA score Prepare for job interviews Take part in extracurricular activities Study the companies you’re applying for  If you are wondering what to do after btech, It’s a great way to start your career. Getting a campus placement gives you security and a guaranteed job when you complete your degree. Taking part in extracurricular activities will help you in showcasing your soft skills (such as leadership, communication, creativity, etc.). That’s why we’ve recommended you focus on them as well.  6) Become an Expert Want to get a high-paying job at the start of your career? Then you should take a course or certification in an in-demand skill. Many companies are looking for engineers who are familiar with the latest technologies, such as artificial intelligence and blockchain. Jobs in these sectors are better-paying. Moreover, you wouldn’t have to worry about getting a job because high-quality courses also provide placement assistance. And the demand for these skills is tremendously high. Companies are in dire need of professionals adept in AI, data science, blockchain, and similar fields.  There are many varieties in this field too. Every skill has different applications. So you have the option of choosing the one which you want to master. The following are the most popular skills in the current market: Blockchain Artificial Intelligence and Machine Learning Digital Marketing Data Science You can take a course in any one of them and kick-start your career.  7) Civil Services If you are wondering what to do after engineering, if you aspire to serve the nation and make a dent in the system, you can opt for the civil services as well. It is probably one of the favourite career options after your B.Tech of your parents.   Civil services are among the hottest career options. To enter the civil services, you’ll need to crack the UPSC civil services exam, which is one of the toughest examinations in the world. Experts recommend preparing for at least a year before applying. The UPSC CSE exam is divided into two stages: Preliminary Examination Mains (written exam + interview) Around 1 million students give this exam every year, and only a few thousand get selected.  If you can get a high rank, you can get the prestigious post of IAS, IPS, or IFS, as well. It’s a popular option among engineers as 19 of the top 20 CSE toppers in 2016 were engineers. A career after engineering as a civil servant comes with many perks and benefits.  8) Look for internships Often it becomes incredibly challenging to land a full-time job in a reputed company immediately after completing graduation. However, this is the best time to take on internships or apprenticeships. Internships or apprenticeships are excellent means to expose yourself to the real-world working environment. Although they last for only a few months (3-6 months), they can help build your professional outlook and attain a deeper understanding of work ethics.  Internships are like a short-term training process where you learn the job’s ropes, understand how to conduct yourself in the workplace, and become aware of your key strengths and weaknesses. They present the perfect opportunity for you to learn and grow as a professional. Not for nothing do employers value internships/apprenticeships so much!   If you are wondering what to do after engineering and if you are good at what you do and you have won over your employer, you may end up bagging a full-time job position in the same company. Sounds enticing, right? It is not an uncommon thing for companies to hire their best interns for full-time roles. 9) Enter the private sector Still, looking for options before deciding what to do after engineering? While campus placements are an excellent source for getting leads for the private sector, it does no harm to indulge in some research of your own. The best way to start is by registering in reputed job portals like LinkedIn and Indeed to look for jobs relevant to your expertise area and that match your job profile interests. It is one of the high-paying careers after engineering. Since India is a major tech hub in the world today, every year MNCs from all around the globe set up their bases in India. Also, home-grown companies are emerging steadily throughout the major tech and industrial hubs in the country, including NCR, Pune, Gujarat, Bangalore, Chennai, and Hyderabad. Naturally, new job profiles are also emerging, and job vacancies are skyrocketing. This is why the private sector holds tremendous promise for fresh B.Tech graduates.  However, landing a job in the private sector comes with its unique challenges. The biggest problem is that the supply of engineering graduates is way more than the demand created by private sector companies. This leads to cut-throat competition in the job market. So, what can you do then? You can create a solid resume that highlights your core strengths, skills, and expertise areas. Another vital thing to remember while designing a resume is that different job profiles have different requirements. Hence, it is crucial to tweak your resume according to a particular job profile. For instance, if you’re applying for the profile of a Software Engineer, make sure to highlight your mathematical skills, programming skills, and command over various programming languages. If you have any relevant certifications or internships under your sleeve, include them as well. Basically, you need to understand the demands of a job profile and then create your resume around it.   10) Get a certification There’s no end to learning, especially if you are a curious soul forever willing to acquire knowledge and gain new skills. If you are someone who wishes to upskill before taking on a professional role, certifications are the right way to go. After completing your graduation, you can enrol in certification courses that are relevant to the field of engineering. If you are looking for courses after engineering, please read carefully. If you are interested in learning more and figuring out after engineering which course is best, then enrol yourself in certification courses to get a good grasp of the disciplines engineering has to offer. Some of the most valued certification programs for fresher B.Tech graduates include Microsoft Certified Solutions Expert (Core Infrastructure), CEH (Certified Ethical Hacker), CISM (Certified Information Security Manager), CSM (Certified ScrumMaster), and PMP (Project Management Professional) to name a few. If you are wondering what to do after btech, check out the courses we mention in this article.  If you are wondering what to do after btech, there are many other certifications offered by renowned platforms like CompTIA, Google, AWS, and of course, upGrad. upGrad has a wide range of short-term and long-term certifications across various domains, including Software Development, Blockchain, Management, MBA, Data Science, Machine Learning, and Digital Marketing.  Obtaining professional certifications will help: To fortify your professional credibility. To expand your knowledge base and skillset. To improve career prospects and boost the pay scale. To encourage lifelong learning and professional development. 11)  Join the Indian Armed Forces The Indian Armed Force has three wings – the Indian Army, the Indian Air Force, and the Indian Navy. The Indian Army is land-based, whereas the Indian Air Force and Indian Navy are in charge of the air and water bodies, respectively. As a B.Tech (Engineering) graduate, you can find employment opportunities in all three wings of the Indian Armed Force, only the criterion for joining each is different. For students who are wondering what to do after engineering, joining forces is a good option. The Indian Army is always on the lookout for technically sound professionals who can support the troops on the field. Usually, Engineers who join the Indian Army are allotted to any of the three branches – Corps of Engineers, Corps of Electronics and Mechanical Engineers, and Corps of Signals. You can join the Army through TGC (Technical Graduate Course) and SSC Tech entry schemes.  Similarly, after completing your B.Tech (Engineering), you can join the technical squad or the ground squad of the Indian Air Force, depending on your qualifications and skillset. Usually, B.Tech graduates can get in through the AFCAT (Air Force Common Admission Test) Entry scheme.  As for the Indian Navy, the government has now started recruiting Engineers via the SNAES (Special Naval Architects Entry Scheme) Entry scheme.  12) Web Development It is one of the in-demand fields which allows organisations to create a solid digital presence. It constitutes designing, programming,  and building robust applications and websites for the internet. Web development can be broken down into three distinct phases; Front-end development Back-end development Full-stack development Full-stack developers can do both the work of front-end and back-end development. It is one of the sought-after career options after BTech. Once the individuals pursue web development and build their niche and portfolio, the option of jobs after BTech becomes many.  13) Big Data Data is the new oil, and data drives organisations today. From big to small, every business is dependent on data. Organisations can reduce operations costs, increase their productivity, and develop a robust strategy to improve their business and overcome competition. This is one of the high-paying career options after engineering.  14) Artificial intelligence and Machine Learning AI and ML are two of the most essential and in-demand disciplines today. AI and ML surround us, redefining how organisations function and operate. From Netflix movie recommendations to Smart Watch, AI and ML also affect how humans interact. They are one of the best career options after engineering. Some of the in-demand roles are ML Engineer Data Analyst Data Architect  BI Developer 15) Cloud Computing Students who are confused about ‘What to do after engineering?’ or ‘After engineering what next?’ must consider cloud computing if they are at the exploratory stage. Organisations are moving towards cloud data for increased storage and privacy. The students can opt for higher studies after engineering and get a better understanding of cloud computing. The demand is high and ever-increasing. 18) Digital Marketing Choosing a career in digital marketing after completing a B.Tech engineering degree can be rewarding. The digital world is constantly expanding, and businesses of all sizes now understand the importance of having a strong online presence. This has led to a high demand for digital marketing professionals. Additionally, having a background in engineering can give you an advantage in this field. Engineers often excel in understanding and utilizing the data-driven aspects of digital marketing due to their analytical and problem-solving skills. To start your journey, you can learn about important areas such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, and content marketing. Many online platforms like upGrad offer specialized digital marketing courses to help you learn these skills. Connecting with professionals in the industry, attending industry events, and staying updated on the latest marketing trends can also contribute to building a successful career in digital marketing after engineering. 19) Cybersecurity With the rising digitization, the need for skilled professionals safeguarding our computer systems and networks from cyber threats has grown exponentially. If you are an engineer considering your career options after engineering, exploring the field of cybersecurity can offer a unique and unconventional choice. Various roles in this field, such as ethical hacking and security analysis, can provide an exciting and rewarding career path if you are considering life after engineering courses. And the best part? Cybersecurity offers attractive remuneration and ample opportunities for continuous learning and professional growth. 20) Game Designing Game design is an exciting field for those fascinated by video games. If you’ve ever been amazed by the detailed artwork that brings virtual worlds to life, consider exploring this career path after engineering. You can pursue game design courses, like a master’s degree in game development. This will allow you to be a part of the entire game creation process, from coming up with the initial idea to designing and ultimately introducing the game to players. A game design career can be financially rewarding and creatively satisfying, with the online gaming industry thriving. The demand for skilled game designers and developers is increasing, so now is a great time to explore this innovative field. 21) Become an Industry Expert Want to get a high-paying job at the start of your career after engineering? If so, consider taking a course or certification in an in-demand skill. Many companies are actively searching for engineers skilled in the latest technologies, such as artificial intelligence and blockchain. Jobs in these sectors tend to offer higher salaries. Additionally, you won’t have to worry about finding employment because reputable courses also provide placement assistance. The demand for skills in AI, data science, blockchain, and similar fields is extremely high. Companies are in desperate need of professionals who are skilled in these areas. Furthermore, there are various specializations within these fields, each with its own unique applications. You have the freedom to choose the specialization you wish to master. Not only are these unique, they open up a world of multiple possibilities for your career advancement in the future. 22) Business Development If you have a B.Tech degree and are interested in business development, it can be a great career choice. This field allows you to combine your technical knowledge with business skills. In business development, you will be responsible for finding growth opportunities, building client relationships, and proposing solutions. Having a B.Tech degree gives you an advantage in understanding technology-driven industries, products, and services that are in high demand. You can work in various sectors, such as IT, healthcare, finance, or telecommunications, as they require professionals with both technical and business expertise. A B.Tech program not only teaches technical skills but also enhances critical thinking, communication, and teamwork abilities. These qualities are important in business development, as they involve working with clients, collaborating with different teams, and making strategic decisions. Moreover, during your B.Tech program, you will have opportunities to gain practical experience through internships or projects. This hands-on experience will help you understand real-world business situations and develop the practical skills needed for a successful career in business development. 23) Embedded Technology Embedded technology is everywhere in our everyday lives, from our smartphones to our cars. Hence, the demand for professionals in this field is constantly growing, making it a highly sought-after career option after B.Tech. As technology advances, embedded systems become more complex, offering endless specialization opportunities like real-time systems and the Internet of Things (IoT). In addition to technical skills, problem-solving, analytical thinking, and attention to detail are crucial for designing efficient embedded systems. These skills are often acquired while pursuing a B.Tech and are highly valued by recruiters. It’s a universal career choice with limitless possibilities. 24) Cloud Computing Having a technical background can greatly help in grasping the intricacies of cloud technologies. With the rapid pace of digital transformation, the need for cloud services and skilled professionals to manage them is on the rise. To specialize in this field, you can easily pursue certifications like AWS Certified Solutions Architect, Google Professional Cloud Architect, or Microsoft Certified: Azure Solutions Architect Expert. These certifications, along with hands-on experience, can unlock various job opportunities for you, such as cloud architect, cloud engineer, or cloud consultant. 25) Full Stack Development Full-stack development is an excellent career option after engineering, especially for those with strong knowledge and understanding of programming languages. Full-stack developers manage and coordinate front-end and back-end web development, making them highly valuable in today’s digital-driven business landscape. As businesses increasingly shift their operations online, the demand for full-stack developers, known for their comprehensive expertise in website and application development, continues to rise. Unlike many careers in the tech industry which face fierce competition, the field of full-stack development poses a relatively open market. So, if you are looking for a career after B.Tech courses, establishing yourself as a full-stack developer has a good chance of securing employment post-graduation. Students who excel in coding will find this prospect encouraging as they can directly apply their skills as full-stack developers. Even B.Tech graduates without prior coding experience can pursue a career in full-stack development. Training programs and resources available equip aspiring developers with the necessary technical skills. Create Your Path As you can see, engineers have tons of career options after they graduate. Whether you want to climb the corporate ladder or conduct research, there are ample opportunities everywhere. The above is a list of some great career options after engineering. We hope it will answer your question “What to do after engineering?”, “what to do after btech?”. You can determine your interest based on your career choice that you would like to opt for after your graduation. For all young minds, wondering what to do after engineering, you need to check the amount of time, the difficulty level, before deciding which path to opt after your graduation. By clarifying your goal, you can ensure career success.  If you are keen on upgrading your career with an MBA course, upGrad is offering the MBA from Liverpool Business School.

by Nitin Gurmukhani

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18 Feb 2024

Digital Marketing Salary in India 2024 – Average to Highest
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Digital Marketing Salary in India 2024 – Average to Highest

The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise.  Digital marketing is the tool that is helping these businesses gain the highest that they desire. The number of digital marketing jobs is constantly increasing, and a digital marketer’s salary stands higher than any conventional marketer of a similar post. Digital marketer salary in India can vary depending on various factors discussed later in the blog. If you are a part or wish to be a part of this fast-paced, creative, and challenging industry, then read on to know the best job roles in digital marketing and the salary trends. This post is updated in 2023 with the latest salary trends in the Digital Marketing Function. 1) Digital Marketing Manager Digital marketing managers in IT firms, Internet Companies & Digital Marketing Agencies receive the highest compensation out of all digital marketing managers in other industries. This position requires a higher level of experience, with strong knowledge in digital marketing to appropriately mentor and manage people, and also to lead them well. This job comes with a good amount of experience at various levels like Digital Marketing Lead, Assistant Manager DM. Feeling social media is fun? Know how to make a career out of social media? Learn more Digital Marketing Manager Job Role & Skills A DM Manager should be an expert at managing various online marketing functions like SEM, PPC, SEO, Content Marketing, and Email Promotions. These are some of the mandatory skills required to be a digital marketing professional and is a core of the job role. Mentioned below is the list of activities done by the manager on a regular/daily basis. • Planning, Organising & Executing digital marketing campaigns. • Managing Paid Marketing Campaigns, budgeting & spends on a monthly/quarterly basis. • Good understanding of SEO, targeting areas with high search volume, and optimum conversion ratio. • Executive Social Media Campaign, Organic as well as Paid. • DM Manager should be an expert in Performance Marketing. • Measure performance on all digital marketing platforms and analyze against goals (ROI and KPIs). • Discover market trends and insights, and optimize budget and performance based on the insights. • DM Manager should be presentable, well-spoken, marketing specialist, and should be updated with the current marketing trends. He should be an expert with numbers, with a good business understanding. Digital Marketing Manager Salaries in India The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary. The salary range of a DM Manager is between 4,00,000 to 18,00,000.As mentioned earlier, there are various factors that influence the salary of an individual. For example, the salary of an individual in Tier 1 city like Mumbai is higher compared to a person with similar skills but in a Tier 2 city. Source – Naukri, Payscale, Glassdoor 2) Pay Per Click Analyst PPC Analyst or some define it as SEM Analyst, is one of the in-demand jobs for online marketing. Someone who can demonstrate the ability to reap profits equal to or greater than the investment will be quickly hired by the company. This is because after getting results organically, companies want to push their boundaries and try out paid advertising. An individual with a thorough knowledge of campaign creation and the psychology behind consumer clicks can easily get the job he/she wants and with the desired salary. PPC Analyst Job Role & Skills • A PPC Executive must have strong technical & analytical skills. • He / She is responsible for managing Paid Ad Campaigns on Google Ads – Search & Display, Bing & other Ad Networks. • PPC specialist must also manage advertisement campaigns on Facebook, Linkedin, Quora & other Social Media Networks. • The core job involves maintenance of keyword bids, monitoring daily & monthly budget and improving quality score • Along with the above skills, the candidate with knowledge of using analytics tools like Google Analytics or other reporting tools is preferred. PPC / SEM Analyst Salaries in India The average salary for a PPC Analyst / PPC Executive is approx Rupees 2,50,000 in India. This is for a candidate with around 1 year of experience. Freshers who have a good understanding of PPC, or someone who has completed a few months of internship, can also draw a similar pay package. Top Google AdWords Interview Questions and Answers As the PPC Analyst grows in experience and knowledge, salaries can grow up to Rupees 6,00,000. The next level is a Team Leader or an Assistant Manager. There is a huge demand for efficient SEM/PPC professionals since it involves budget management. Many of the digital platforms moving towards monetization, if you are smart enough to manage Pay Per Click well, the sky is the limit. Source 3) SEO Specialist No matter the new digital marketing tactics that spring up, SEO will forever be the evergreen one. A mix of customer-driven search engine optimization and subtle but intentional marketing, Search Engine Optimization is the best way to rope in sustainable, long-term, and high converting traffic. You need experience with SEO tools like SEMrush, Google Analytics, Search Console, among others. It is one of the best roles to be specialized in.  Individually, salaries depend mostly on experience and knowledge. For a beginner, the salary may be on an average scale, but with a better understanding of the subject, the payscale just keeps rising. As a digital marketer, you will be versed in a number of skills which means you will be paid for all of them.  SEO Analyst / Executive Job Role & Skills • Search Engine Analyst must have a good understanding of Ranking Algorithms. • He / She is must be proficient with Technical SEO. • Improving user experience and complying with Search Engine Guidelines. • Identifying the most appropriate keywords for the business, and creating informational content around those keywords is a part of the job. • Understanding of various optimization tools like Search Console, Ahrefs, SEMRush, and Similarweb is important. Analytical tools for performance measurement like Google Analytics, Omniture, or Comscore is an added advantage. SEO Analyst / Specialist Salaries in India Compared to a PPC Analyst, the salary of SEO fresher is on the lower side. But this is only limited to the start of the career. The average salary for a Search Engine Optimization Executive is approx Rupees 2,20,000 in India. This is for someone with 1 – 2 years of experience range. SEO Interns are paid around 15,000 per month in cities like Mumbai, Bangalore, or Pune. The digital marketing average salary in India is mentioned below. Source – Payscale Similar to a PPC Analyst, with the growth in skills, salaries can grow up to Rupees 8,00,000. This is for a Manager level professional, with a good sense of Organic Growth. SEO professional with has proved extraordinary growth for the business is drawing a salary of 15,00,000+. The demand for SEO professionals is lower compared to PPC. This is because the majority of SEOs work to optimize the rankings on Google, whereas PPC expert is working on several other platforms like Linkedin, Facebook or Insta. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses 4) Social Media Marketing Social Media is how people primarily interact with each other nowadays. Hence, even before building a website or an app, brands start creating a strong social media presence. In fact, many times it is the social media that is driving the business and is followed by a website for an online presence. To drive traffic to their pages and keep the engagement up, organizations hire social media marketers who are well-versed with the gamut of social media. If you have expertise in a specific platform, you can leverage that niche knowledge to your advantage, too. Social Media Marketing also requires knowledge of various SMM Tools like Hootsuite, Buffer, Buzzsumo to name a few. Salaries depend on the kind of output you can generate. Social Media Professionals directly interact with their users or customers, so they have to enthusiastic, positive and in some cases a good sense of humor works very well. Beginner with these traits can quickly find a place in Social Media Marketing. Experience does matter but it is your enthusiasm that influences your career growth chart. Social Media Analyst/Executive Job Role & Skills • Social Media Executive must curate relevant & engaging content to reach the target audience. • Design, create and execute campaigns on Facebook, Instagram, Twitter, etc. • Social Media Analyst is the face of the organization on Social Media Platforms. • The job involves engaging in dialogues & answering queries when required. • Implementation of a proactive strategy for capturing customer online reviews and ratings. • Monitor trends in Social Media tools, applications, channels, design, and strategy. Social Media Executive / Specialist Salaries in India Salary of Social Media Executive in most cases is on par or higher compared to that of PPC Executive. For a Social Media Fresher or less than 3 years experience the average salary range is Rupees 1,50,000 to 3,50,000 in India. The highest salary for an executive is around 5,00,000 and the next level on the chart is the Manager Position. This field has a high digital marketing salary for freshers as well. The average salary of a Social Media Manager is 5,60,000 approximately. The higher range of salary is close to 10,00,000 in India. Social Media Professionals are huge demand in Digital Marketing Agencies. Due to the diversity of the function (multiple tools & various platforms), some business functions prefer to outsource the job to expert agencies, where the Social Media professionals have access to all the required tools and expertise to manage the task well. Source – Glassdoor 5) Content Marketing Content on the internet includes everything – copywriting, blog posts, videos, podcasts, visuals and graphics, campaigns, email newsletters. To oversee these diverse forms of content, a content marketing manager is needed who can lead people with his / her domain expertise, and leadership skills. In some companies, this role is played by SEO but with humongous growth of content on the internet, this job requires a dedicated specialist.  Content Marketing Manager Job Role & Skills • Content Manager role involves creating, improving & promoting content to achieve our business goals. • Content Marketing with the objective to raise brand awareness, increasing web traffic, and enhancing conversion goals. • He/she must be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and positive customer experience. • Candidates are mostly in charge of the website content, blogs, copy, and all communication from and about the business. • Manage content distribution to online channels and social media platforms to increase web traffic. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Content Marketing Executive / Specialist Salaries in India Salary of Content Marketing Executive is higher compared to that of SEO Executive. Since content marketers not only create the content but also promote it, they play 2 roles in a single job. For a Content Marketing Fresher or less than 3 years experience the average salary range is Rupees 2,00,000 to 4,00,000 in India. The highest salary for an executive is around 5,00,000 and the next level on the chart is the Manager Position. upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   Content Marketing Manager draws a decent pay scale. The median salary of digital marketing in India is Rs 6,50,000 approximately and the top range is close to 1 million rupees in India. There are vacancies for Content Marketing head as well, where the experience required is 8+ years and the salary range is between 10,00,000 to 20,00,000 rupees per annum Source – Payscale Salaries in Digital Marketing in India with respect to experience Salaries are mentioned on the basis of experience. The latter determines your role which in turn determines your remuneration. Exceptions, of course, are always there. The digital marketing fresher salary in India and average salary of digital marketing in India are mentioned below. Years of experience Salary (in LPA) Interns 10K – 15K per month 0 – 1 1.5 – 4.0 1 – 3 2.0 – 6.0 2 – 4 3.0 – 7.0 3 – 5 4.0 – 10.0 5 – 10 10.0 – 30.0 Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert 6) Copywriter Copywriting is regarded as a very glamorous and lucrative field that can also also bring in good freelance digital marketing salary opportunitiesPersuading audiences with the power of words is one of the oldest tricks of the book. Prior to the dominance of the internet, sales copies used to get published in various newspapers, magazines, or in form of flyers. However, now that everything is getting digitalized and the internet holds the potential of reaching the maximum number of people, experts in the digital marketing industry have started leveraging the power of copywriting. Copywriters carefully curate customized pieces of content that are in form of varied types like product copywriting, website copywriting, social media copywriting, B2B copywriting, etc. It comes under one of the digital marketing highest salary in India. Copywriter Job Role & Skills Being able to design and spearhead campaigns Being able to write clear, attractive copies that stay in alignment with the brand’s voice Accurately interpreting copywriting briefs and understanding the project requirements. Can collaborate with a team of designers, CS, and others of related fields both on a small and large scale. Can conduct in-depth research that brings relevant information for the campaign Edits and proofreads copies as needed Uses best SEO principles to optimize the reach of the content organically Copywriter Salaries in India Salary of a copywriter is evidently lower than a digital marketing manager salary but they can increase their pay by working as a freelancer with multiple companies or by handling international clients. According to the reports of Payscale, the average salary of a copywriter in India is around INR 3.6 lakhs per annum. However, compared to other pay packages except the digital marketing manager salary, the digital marketing fresher salary in India offered to new copywriters is quite impressive. A fresher with less than a year of experience can earn around INR 2.9 lakhs per anum. The pay keeps increasing with the years of experience. A seasoned copywriter with more than 10 years of experience can easily earn up to INR 7 lakhs per anum by working in a single company. One can also shift their career from being a copywriter to being the associate director of creative services of a company. Indian cities like Gurgaon and Haryana are marked as the hotspots for copywriting jobs as they provide a significant 36.8% more pay than the national average. Source: Payscale 7) Conversion Rate Optimization (CRO) Specialist CRO experts concentrate on improving a landing page or website’s components to raise the proportion of visitors that complete a desired activity, like submitting a form or completing a purchase. To improve the user experience and increase conversions, they employ testing, statistics, and user feedback. In 2024, optimizing the effectiveness of digital marketing efforts is a critical responsibility of CRO specialists. They perform A/B testing, examine user behavior, and make adjustments to enhance the conversion funnel. CRO professionals validate their importance and high compensation by contributing to increased revenue and return on investment, through their grasp of user psychology and optimization of the user journey. CRO Specialist Job Role & Skills Job Roles: Examine the Performance of the Website: Perform in-depth website audits to find areas that need improvement. Analyze user behavior and conversion funnels with analytics tools. A/B Evaluation and Trials: To compare differences in design, content, and user experience, plan and carry out A/B tests. Analyze test results to inform data-driven optimization decisions. Mapping User Journeys: Recognize problems and areas for development by comprehending and mapping out the user path. Make adjustments to improve the user experience overall. Skills:   Expertise in Communication: Capacity to explain conclusions and suggestions to stakeholders who are not technical as well as those who are Work well in cross-functional teams as a collaborator. Technical proficiency: To apply CRO changes, a basic understanding of HTML, CSS, and JavaScript is required. Coordination with development teams for more complicated optimizations. Innovation in Solving Problems: Inventiveness in coming up with and evaluating fresh concepts to raise conversion rates. The capacity to think creatively in order to overcome obstacles. Conversion Rate Optimization (CRO) Specialist Salaries in India Conversion Rate Optimization (CRO) specialists in India are likely to make Rupees 4,09,000 or more per year on average as of 2024, depending on their expertise, region, firm size, and industry. Pay may be greater for professionals with more experience or for those who work in more populated locations. 8) Mobile Marketing Manager Managers of mobile marketing concentrate on ways to connect and interact with consumers through mobile devices. To reach the constantly expanding mobile user population, they manage mobile-responsive website projects, app marketing, and mobile advertising campaigns. In 2024, with smartphones being used by almost everyone, mobile marketing managers will play a critical role. These experts must be knowledgeable with the subtleties of mobile platforms, such as mobile ad networks and app stores. Their significance in the field of digital marketing is a result of their ability to create successful mobile campaigns, optimize for various screen sizes, and take advantage of mobile-specific characteristics, all of which lead to competitive pay. Mobile Marketing Manager Job Role & Skills Job Roles Development of Mobile Strategies: Create and implement thorough mobile marketing plans that are in line with the overarching objectives of the company. Determine your target markets and adjust your tactics for different mobile platforms. Marketing & Promotion of Apps: Create and carry out marketing efforts to highlight mobile apps. To increase app exposure and downloads, make use of app store optimization (ASO) techniques. Campaigns for Mobile Advertising: Create and oversee mobile advertising campaigns on relevant networks such as Facebook, Google Ads, and others. Aim to maximize campaigns based on key performance indicators (KPIs) like engagement, installs, and conversions. Skills Strategies for Push and SMS Notifications: Proficiency in creating SMS and push notification campaigns that work. Knowledge of best practices for frequency, timing, and customisation. User-experience (UX): Knowledge of mobile user experience principles. Collaboration with design teams to enhance the mobile user interface. Integration Across Channels: Capacity to coordinate mobile marketing initiatives with more comprehensive marketing plans. Uniformity in branding and messaging across all platforms. Mobile Marketing Manager Salary in India In India, a mobile marketing manager’s average yearly salary as of 2024 varied between Rupees 1,00,000 to Rupees 23,50,000 or more, depending on experience, region, firm size, and industry. Higher compensation may be demanded by workers with more experience, those running large-scale campaigns, or those employed in popular cities. 9) Brand Manager It is the duty of brand managers to protect and improve a brand’s reputation and general image. To increase brand equity, they create brand strategies, manage brand campaigns, and guarantee consistency across all marketing platforms. In 2024, brand managers will be extremely important in determining how a firm is viewed online. They use websites and social media among other internet platforms to propagate the brand identity. Because they recognize the value of authenticity, engagement, and narrative in the digital age, skilled brand managers command competitive pay. Brand Manager Job Role & Skills Job Roles: Development of a Brand Strategy: Create and put into action thorough brand strategies that are in line with corporate goals. Describe the positioning, core principles, and USPs of the brand. Communication of Brands: Create a consistent brand message and manage its execution across all media. Make sure the target audience connects with the brand and that it is consistent with the company’s mission. Management of Brand Campaigns: Create and carry out marketing efforts to advertise the company’s name and offerings. Work together to produce campaign assets with creative teams. Skills: Crisis management and brand observation: Proactive tracking of sentiment and brand mentions. Crisis management abilities to deal with unpleasant events quickly and skillfully. Interdepartmental Cooperation: The capacity to work cooperatively with groups from various departments. Building and maintaining positive workplace connections. Financial Intelligence and Budgeting: In creating and overseeing brand activity budgets. Maximizing the impact of expenditures. Brand Manager Salary in India In India, a brand manager’s average yearly salary as of 2024 varied from Rupees 3,40,000 to Rupees 32,40,000 or more, depending on experience, industry, region, and company size. Higher salary can be demanded by workers with more experience, those based in larger cities, and those employed in sectors where there is a greater need for branding knowledge. 10) Virtual Reality (VR) Marketing Specialist Virtual reality marketing experts use this technology to promote their brands. They use virtual reality (VR) to produce captivating ads, interactive content, and immersive experiences that draw in viewers. Experts that can use VR into marketing plans are becoming more and more valuable as VR technology develops. VR marketing experts in 2024 will require a thorough grasp of VR technology, inventiveness when creating immersive experiences, and knowledge of how to link VR projects with more general marketing objectives. Their capacity to create ground-breaking campaigns adds to their distinct standing in the sector and raises potential. Virtual Reality (VR) Marketing Specialist Job Role & Skills Job Roles: VR Promotional Approach: Create and put into action marketing plans that make use of virtual reality technologies. Look for ways to include VR into larger marketing initiatives. VR Content Production: Oversee the creation of immersive and engaging VR content. Work together with developers and content producers to create immersive VR experiences. Planning and carrying out a campaign: Create and implement marketing initiatives that use virtual reality to draw in and attract viewers. Include virtual reality components in both traditional and digital marketing platforms. Skills: Designing User Experience (UX): Knowledge of virtual reality user experience (UX) principles. Design abilities to maximize user engagement in virtual reality apps. Skills of Analysis: Data analysis abilities to gauge VR campaign performance. The capacity to learn from performance indicators linked to virtual reality. Organizing and Managing Events: Familiarity with organizing and carrying out virtual reality events. Coordination with teams to guarantee smooth VR experiences during events. Virtual Reality (VR) Marketing Specialist Salary in India According to numerous factors like experience, region, firm size, and sector, the average yearly salary for a Virtual Reality (VR) Marketing Specialist in India as of 2024 was between Rupees 15,50,000 to Rupees 49,10,000 or more. A higher salary can be demanded by experts in VR marketing with substantial expertise, by those operating in large cities, and by those involved in highly visible VR campaigns. Factors affecting digital marketer salary in India A digital marketer salary in India depends on multiple factors that are somewhat interconnected yet play an individual role. Below are some of such factors that may affect the pay of your digital marketing job. Size of the company The first and foremost factor that impacts a digital marketing executive salary is the size of the company in which they are, whether it is a domestic or multinational company. Being an entry-level job, digital marketing executives usually stand at the lower end of the pay range, however, it can be a significant amount if one chooses the company wisely. The bigger the company the better the  digital marketing executive salary would be. Skillset and credibility Skillsets are what make a person credible in the industry. In the digital marketing industry, everyone is highly result-oriented, therefore having the right skillsets that can help the client generate their desired revenue is very important. It applies to both freelancers and full-time employees. The better your skillsets are the higher the chances you will be able to deliver the desired results. This will further increase your credibility which is your value as a brand and the market reputation that you have built. If you are respected and well known in your field you will have better opportunities to charge higher both as a freelancer or full-time employee. Geographical factors Even though the majority of digital marketing jobs can be performed remotely and are performed remotely, the geographic location of the employer company, or client plays a major role in how much pay one can get. The pay of digital marketing personnel greatly varies from country to country. In the US a mid-level digital marketer is paid about $7000 per month, whereas, in India, that person would get $1000 per month for the exact same role. Even within the same country, the pay can vary. Such as digital marketing salaries are significantly higher in the metro cities of India like Banglore, and Pune compared to more suburban areas of the country, in spite of putting the same effort and labour. Therefore, the best way is to live in a place that has a low-cost lifestyle and work for a company or client that is located in comparatively higher-priced areas. Work experience and Title Similar to any other industry, in the case of digital marketing jobs, one climbs up the corporate ladder with increasing experience. As one moves up in the digital marketing industry, both their responsibilities and salary increase. Likewise, the higher your turtle is in an organization, the higher your pay gets. A digital marketing manager salary is significantly higher than an SEO executive’s. Apart from that, digital marketing specialists who carry the ability to lead an entire team of digital marketing personnel, earn significantly more than freelancers who work solo. Getting these job roles a significant amount of work experience and a proven record of capabilities. Approach The entire digital marketing industry thrives on a result-oriented approach, therefore, if your approach does not match the vibe or you can not bring the dream results to your clients, chances are that you will not be getting paid much. Differing from the conventional marketing industry, in digital marketing, each and every progress can be measured, therefore setting KPIs (key performance indicators) and keeping track of them plays an important role. These KPIs also help in assessing the success of any campaign or strategy you have implemented. Hence, the more you utilise such features and become more analytical and result oriented, the more rewarded you will be. 6. Role and Responsibilities The digital marketing pay is closely related to the particular position and duties performed inside a company. In general, managerial positions—like that of Director of Digital Marketing or Manager of Digital Marketing—pay more than entry-level jobs. Digital marketing income can range across various job titles  that can be attributed to factors such as the degree of decision-making authority, the complexity of the work, and the scope of tasks. 7. Performance and Outcomes in Online Advertising: Providing tangible results and a track record of effective campaigns are important factors that affect the average salary of digital marketing in India. Experts who can demonstrate that they can improve key performance indicators (KPIs), boost website traffic, and enhance conversions are likely to bargain for greater money. Employers are more confident in a digital marketing professional’s capacity to produce quantifiable results when they see accomplishments that are driven by metrics Top skills required in the field of Digital Marketing Data Analysis It is referred to as the utilisation of procedures and software and gathering relevant information from various online platforms which are aimed at the target audience. Online transactions are in various forms such as content, footprint, search queries, online transactions, etc.  Content  Content is king. Having a strong digital presence with solid content is one of the best ways to gather the attention of the target audience and beat the competition. The major aim of digital marketing professionals is to engage in high-quality content which is primarily SEO-friendly. This is why the digital marketing salary in India is high and always goes up. SEO and SEM One of the major skills to master in the field of digital marketing is SEO and SEM. Google’s algorithm is continuously improving and evolving. It is important to put focus on the important keywords and various other techniques which help to master the SEO platform. The technical aspect of SEO and SEM is managed by the technical teams and this is why the digital marketing salary is high.  CRM Digital marketing professionals should be able to monitor the customer experience which helps companies to understand and address the growing needs of their customers. Digital marketers are also supposed to involve various strategies which are helpful in developing strategies that maxmimises the customer experience. Design skills  In the world of social media, it is very important to present the material in a creative format. The videos are taking over the internet because they seem to have a high conversion rate, engagement, and SEO rankings.  There are various tools in place that allow marketers to develop creative content such as Canva, Photoshop, Adobe Creative Suite ( InDesign, Illustrator, etc.)  In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Conclusion These numbers above are not set in stone. The real influencer of your salary is the skills you have,  the mastery you have attained over them, and how quickly you grow and make the company grow as well. If you wish to become a Digital Marketer Checkout upGrad’s PG Certification in Digital Marketing & Communication. The best thing about the digital marketing function is that you do not need to be working in the office. Sitting at home, or at a convenient location, you can earn the same amount – if not more – than a digital marketing office-going employee does. Ready to snag a digital marketing job of your dreams? Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Nitin Gurmukhani

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18 Feb 2024

Top 7 Courses After 12th Commerce Without Maths [2024]
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Top 7 Courses After 12th Commerce Without Maths [2024]

Summary: In this article, you will learn about the top 7 courses after 12th commerce without Maths. B.Com (Bachelor of Commerce) B.Com (H) (Bachelor of Commerce Honors) BBA (Bachelor of Business Administration) LLB (Bachelor in Law / Legum Baccalaureus) CA (Chartered Accountancy) CMA (Certified Management Accountancy) CS (Company Secretary) Read more to know each in detail. What is a commerce stream? The Commerce stream is an example of an academic stream that gives students information on all business-related topics and in-depth knowledge of all areas of commerce. After class 10, you can pursue commerce if you are interested in business and trading other than science and want to become the best in some business-related fields. Today, there are many opportunities in the commerce field. Accountancy, economics, and other topics in the field of business studies are taught to the students. And instruction on all of these begins from the very beginning. That’s right! You can learn commerce without maths for subjects in 11th class. You will understand the basics of all the fields of economics, accountancy, and commerce in class twelve, which you can utilise to further your career goals after graduation. The field of commerce has gained popularity among students, and those who complete this course can go on to become Chartered Accountants, Company Secretaries, Chartered Financial Analysts, Actuary, or Surveyors with a Law Degree. One can pursue a profession in any of these fields: competitive government examinations, cost and management accounting, economics, B.Com, BBA, and bachelor of management studies, and can continue to study in order to fill all of the vacancies. Out of the variety of choices available to students who have studied Commerce in Maths and have not studied Maths, common ones include BHM, CS, BBA, etc. There are also a number of certification and diploma courses that students can opt for.  The study of trade, money, company operations, and the economy forms the foundation of commerce. Choosing the stream of commerce will be an excellent fit for you if you enjoy working with numbers, analysing data, and learning about the trade. You have access to a wide range of employment opportunities in the area of commerce. If mathematics isn’t your thing, don’t worry—you can choose from among the many optional disciplines offered; it is not a requirement for commerce. Here are the top commerce subjects you can go for in 11th without maths. Mandatory Subjects Optional Subjects Economics Mathematics Business Economics Entrepreneurship Accountancy Information Practice English   As you can see above, if you are in class 11th, you can learn commerce without maths. 1. Economics This is a compulsory topic where you will learn more about production, consumption, distribution, wealth and much more about the Indian economy. 2. Business Economics Another mandatory subject where you will learn how to start a business, control and manage, purpose, marketing, finance, etc. 3. Accountancy This is a compulsory subject in 11th class subjects related to commerce stream where you will learn all about handling financial transactions, profit and loss, and much more. 4. English It is one of the mandatory subjects in the commerce stream as per NCERT. Optional subjects 5. Entrepreneurship This is an optional subject of commerce stream pertaining to business, market, finance, etc. 6. Mathematics This is another optional subject in commerce. 7. Informatics Practice This is an optional subject in the commerce stream that contains HTML, SQL, Java, etc. Looking to leverage your commerce background? Dive into the wide range of career options for commerce students and unlock the door to numerous opportunities that await you in the business world. Choosing the Best Course After 12 Commerce Without Maths There are multiple factors that play an instrumental role in determining which course a student shall opt for after 12 Commerce without Mathematics as a subject, and it may seem like a daunting task. Listed below are some points that need to be considered while making a choice:  Choose a stream that will land you in a job that you will take an interest in and will love to do.  Look for the relevant skills, educational knowledge, and level of expertise required to secure that job.  Go through the curriculum of the course. Be thoroughly knowledgeable about the subjects in the course.  Secure all the details about the admission process, fees, and other relevant information.  Conduct thorough research about the career scope after the completion of the course. Also, gather a thorough knowledge about the salary you can bag after you secure the job.  Search for good institutions and colleges that offer the course, and thoroughly go through the admission process.  Easy courses after 12th commerce without maths Are you wondering what would be the right career course after 12 commerce? If you want to study subjects in commerce without maths, then you’ve come to the right place because, in this article, we’ll cover the commerce without maths scope. We have discussed these courses in detail. Let’s begin: Courses After 12th Commerce Without Maths You don’t need to worry that you can’t find career options after 12th commerce courses list without maths. Even if you hate Maths, you can find plenty of good career opportunities. You can either opt for graduation, or pursue certain diploma courses or certification courses, which will open the way for multiple opportunities. Listed below are some popular bachelor’s degree courses for students who have studied Commerce in 12th standard without Maths that are excellent for anyone who is looking for Commerce without Maths career options: 1. B.Com (Bachelor of Commerce) One of the most popular career options after commerce without maths scope is Bachelor of Commerce. A B.Com degree lasts for three years and covers the fundamental concepts of finance, accounting, business, and other commerce-related subjects; this course gives you an overview of various commerce fields and makes you acquainted with the same. B.Com is a great option when you want to pursue subjects in commerce without maths. It is not imperative to have maths as one of your subjects in the 12th standard to pursue this degree. You only need to be a 12th pass student to be eligible for this course. In a B.Com course, you get to study corporate tax, company law, financial accounting, bookkeeping, business management, audition, etc. It’s undoubtedly an excellent choice for students who want to pursue finance, insurance, accounting, and business career.  You can also check out our free courses offered by upGrad under IT technology. The rate of employability of commerce graduates was recorded as the highest at 60.62% as compared to other streams in 2023. 2. B.Com (H) (Bachelor of Commerce Honors) As you are interested in pursuing an easy course after 12th commerce without maths, you can get a B.Com (Honors) degree after completing the 12th exams. It is an excellent option for students that didn’t pick mathematics as a subject in commerce. On top of that, you don’t necessarily need to be an expert in mathematics to pursue this course. The best thing about B.Com (Honors) is that it allows you to specialize in a subject of your choice. Many students get confused between B.Com and B.Com (Honors). Both degrees cover the fundamentals of commerce and its related subjects, but there’s a vast difference between the two. A B.Com course gives you an overview of the various commerce-related issues, whereas a B.Com (Honors) course lets you specialize in a particular commerce-related subject. Check Advanced Certification in Digital Marketing from MICA That’s why the demand for B.Com (Honors) is higher in the industry. If you’re focused on specializing in a specific topic, B.Com (Honors) will give you a fantastic career after 12th commerce without maths.  Some of the popular subject choices to specialize in the B.Com (Honors) course are: Marketing Finance Economics Accounting International Business Information Science Management Accounts Taxation Investment Management Law Banking (and Insurance) Human Resources Curious about the most lucrative career paths in commerce? Explore our detailed guide on the highest paid jobs in India in commerce, and aim for a prosperous future in the business world. 3. BBA (Bachelor of Business Administration) If you’re interested in the corporate sector and want to pursue leadership roles in companies, then getting a Bachelor of Business Administration degree would be perfect for you. Do you want to do BBA without maths? A BBA degree teaches you the basics of management, business method, and related subjects. It helps you build a strong foundation to learn and understand the advanced concepts of management and organization. If you’re planning on doing an MBA (Master of Business Administration) in the future, then doing a BBA can definitely be helpful. It will make you familiar with many of the concepts an MBA course covers. The best part is you can do BBA without maths. BBA offers you the option to specialize in many subjects, including the following: BBA in Finance BBA in Human Resources BBA in Computer Application BBA in Hospitality BBA in Information Systems BBA in International Business BBA in Business Administration BBA in Entrepreneurship BBA in Retail BBA in Accounting BBA in Tourism BBA in Sports Management Different colleges offer different programs. You should keep this point in mind while looking to pursue this degree. This is a prominent career option if you want to pursue subjects in commerce without maths. Apart from doing a conventional MBA, you can take a PG course in a specialized subject of your choosing after this degree. You can also go for an MBA without maths after doing BBA. As a BBA graduate, you can do a course in Product Management to pursue a management career in the tech sector.  Read: Data Science in Healthcare: 5 Ways Data Science Reshaping the Industry 4. LLB (Bachelor in Law / Legum Baccalaureus) Another popular career choice after 12th commerce courses list without maths is Bachelor in Law. While the conventional LLB degree is a postgraduate course, you can get one of these by doing an integrated course. An integrated course such as BA+LLB allows you to get a law degree right after completing the 12th standard. The integrated course for law lasts for five years, but with it, you don’t have to pursue a law degree separately. Popular integrated courses for doing law are: BA + LLB BBA + LLB BSc + LLB BCom + LLB An LLB degree teaches you about the various laws present in our country and gives you an overview of the same. You get to learn about Indian law, legal practices, and the relevant concepts. Some of its subjects are human rights, contract law, tax laws, tort law, labor laws, equity and trusts, IPR, evidence law, and many others. Apart from learning about various laws, you get to understand the judiciary system and how it operates. Like the BBA degree, LLB offers plenty of specialization options: Public law Corporate law Patent and Intellectual Property Law Criminal law International law Business law Legal Studies Civil and Private law After completing your LLB degree, you can pursue a career as a legal advisor, lawyer, or pass the state-level exams to become a judge. Apart from these career options, you can pursue higher studies and specialize in specific laws.  Diving into the future after your BCA? Explore the diverse career options after BCA that can propel you into exciting tech roles and industries. 5. CA (Chartered Accountancy) Chartered Accountancy is one of the most popular courses after 12th commerce without maths with high salary. A great thing about this career choice is that you don’t need to study maths in the 12th standard to pursue it. As maths isn’t imperative for CA, it’s an excellent option for commerce students who didn’t pick maths. To become a Chartered Accountant, you must pass a three-tier exam. Another great thing about CA is you can join its course right after finishing high school (10th standard). It has three stages called the Foundation Course, the Intermediate Course, and the CA Final. After the completion of these three stages, you must complete an internship of 2.5 years. When the internship is complete, you’ll receive the certification of being a Chartered Accountant. This three-year course is an excellent way to start an accounting career.  CAs are in huge demand because of their unique job profile. Chartered Accountants help companies handle their books, accounts and follow the necessary compliance regarding the same. A Chartered Accountant in India earns INR 7.8 Lakh per year. So it’s certainly a lucrative career after 12th commerce without maths.  Read: 12 Top Career Options After Computer Engineering 6. CMA (Certified Management Accountancy) Another popular courses after 12th commerce without maths with high salary is Certified Management Accountancy, known as CMA in short. A CMA is responsible for analyzing and parsing data from various sources to enhance performance improvement. They are experts in corporate finance and accounting. As a commerce student, you are eligible to pursue this role. Like CA, it doesn’t require you to have maths as a compulsory subject in the 12th standard. You’ll need working knowledge of mathematics and expertise in accounting to pursue a career in this sector.  To become a Certified Management Accountant, you’d have to become a member of ICAI (Institute of Cost Accountants of India). If you’re passing the 10th standard, you can enroll in the CMA Foundation Course right after high school, finish the 12th standard and qualify for the foundation exam. After that, you’ll have to register for the Intermediate course. If you’re a graduate (any subject other than Fine Arts), you can register for the Intermediate course by qualifying for the CAT exam. This way, you wouldn’t need to enroll in the Foundation Course.  After the Intermediate course, you’ll have to complete the Final Course and Training. Then, you’ll have to finish the FInal exam, after which you’ll get certified as a CMA. The average income of a CMA in India is INR 7.9 Lakh per annum. So it’s undoubtedly a fantastic career after 12th commerce without maths.  7. CS (Company Secretary) Company Secretary is a fantastic scope in commerce without maths as well. Moreover, it doesn’t require you to have maths as a compulsory subject. Company secretaries ensure that their organization follows all the regulations. They assist the board of directors in meeting and understanding different regulatory issues. CS is one of the best career options and has subjects in commerce without maths. They have to ensure that their organization completes all the required legal filings such as annual earning disclosures, tax obligations, quarterly earning disclosures, and many others. The Institute of Company Secretaries of India organizes the exams and courses to become a Company Secretary in India. You can become a Company Secretary by : Enrolling in the ICSI Foundation course if you’ve passed 12th standard and then enroll in the Intermediate course after completing the former.  Enrolling in the ICSI Intermediate course without taking the Foundation course if you’re a graduate or a postgraduate. After completing the Intermediate course, you must qualify for the ICSI Final Exam and get the required training, after which you will become a certified Company Secretary. The median income of a Company Secretary in this country is INR 5.8 Lakh per year. Company secretaries with more than ten years of experience can earn a median income of INR 14 Lakh per year. So it’s undoubtedly one of the best career options in commerce without maths.  Some Other Graduation Courses to Opt for after 12th Commerce without Maths If you are looking forward to pursuing something different, here are some more options that you can consider pursuing.  Travel and Tourism Management: Travel and tourism management is a booming career option that youngsters who are enthusiastic about traveling can pursue. This is an emerging field that can open up a wide range of Commerce career options without Maths in India as well as abroad.  If you don’t know your multiplication tables well and you’ve not studied Maths in class 12, you can proceed with a BTTM. BA, BBA, or a B.Sc in travel and tourism management.  After you have completed your bachelor’s in this sector, you can opt for an MBA, after which you can secure an opportunity to work as ground staff or flight attendants. Not only this, but aspirants can also seek employment in areas like Transportation, Hotels, Travel and Tour companies, and many more.  Candidates may also acquire designations like Lobby Manager, Tour Management Executive, Tour Operator, Travel Executive, Sales Manager, Visa Executive, Ticketing Assistant, Travel Agent, Reservations Executive, and many more.  Event Management: If you are looking for courses after 12 Commerce without Maths, this might be a great choice for you. Students who have a flair for planning and organizing events can pursue a career in event management. This will require a BBA in this field.  For any Commerce student who is not confident in Maths, a BBA in event management can open up many opportunities for them as Event Managers, Event Planners, Wedding Planners, Exhibition Organizers, etc.  Retail Management: Retail refers to the sector that deals with the sales of goods, thereby ensuring customer satisfaction. Retail is a flourishing sector in India and is, therefore, an excellent option for those who have studied Commerce in class 12 without having Maths as a subject.  Such students can pursue a BBA or B.Sc in retail management to build a career in this field. There are multiple opportunities in this sector. Graduates in retail management can secure jobs in supply chain firms, shopping malls, supermarkets, and retail outlets. You may be appointed as a Retail Manager, Floor Manager, Store Manager, or Marketing Executive.  Therefore, not having Maths as a subject while studying commerce in 12th standard does not mean the end of the world. You can still carve a lucrative career for yourself; you only have to make the right choice of course that will open up a variety of career options in Commerce without Maths. Diploma Courses that Commerce Students Who Haven’t Studied Maths in 12 Can Opt For Students who have studied commerce in class 12 but have not had Maths as a subject can also seek a specialized diploma course. These courses are usually designed in a way that they can be completed in a short duration, mostly within 1-2 years. Therefore, diploma courses take less time than graduation, while also opening the doors to multiple opportunities. The minimum eligibility criteria to pursue a diploma is either a 10th or 12th pass. Are you looking for courses after 12th Commerce with high salary without Maths? Listed below are some diploma courses after 12th standard Commerce for which a student does not require Mathematical skills: Diploma in Hotel Management: This diploma course teaches subjects like Health Hygiene, Basic Food Production, Hotel Law, Marketing Sales Management, Applications of Computers, Basic Food and Beverage Service, and many more. After completing a diploma course in Hotel Management, students get placed as Restaurant Managers, Hotel Managers, Front Office Managers, etc. The average salaries in these cases range between INR 2-6 LPA. Diploma in Computer Application: This course without Maths is a 1-year course that involves multiple subjects on computer applications like OS, Internet Applications, MS Office, DBMS, HTML, and many more. After completion of this course, candidates can bag jobs whose packages range between INR 2-5 LPA. Diploma in Business Management: This is another one of the most interesting courses for career without Maths. This 1-year diploma is designed to provide knowledge on the basics of management and prepare an individual for the evolving world of Business. If you pursue this course, you will develop a basic understanding of the practices and principles of business management topics. After completion of this course, individuals secure placement as Finance Managers, Business Development Managers, Marketing Managers, and so on. The average salary in such cases ranges between INR 6-8 LPA. Diploma in Photography: A Diploma in Photography is one of the most interesting courses without Maths after 12th that will help to bring out the creative flair in you and make a career out of it. This diploma course will help you acquire specialization in topics like making a documentary, nature photography, and travel. Here, learners go through everything ranging from the foundations to the history of photography, learn the basics of Photoshop, gain insights about natural and artificial lighting, and much more. After successful completion of this diploma course, candidates are placed as wedding, wildlife, product, or fashion photographers. Some might even be placed as photojournalists. The average salary for a beginner in this field ranges between INR 2-5 LPA. Diploma in 3D Animation: Diploma in Animation holders are usually hired in organizations known for designing kids’ cartoons, gaming solutions, and other 3D movies. A fresher can earn a package ranging between INR 2-10 LPA depending on his expertise, skill, and proficiency in the use of technology. Hope this gives you an idea about some of the most popular courses after 12 Commerce without Maths that can open the way for rewarding Commerce without Maths career options. Certificate/Professional Courses for Career Options After 12th Commerce Without Maths Certification courses are designed so that individuals can develop their skills in certain career options without Maths. Certification courses can be completed in a short duration, that is, within 3 months, 6 months, or 1 year. The duration depends on the course that a candidate is willing to pursue. These certification courses are job-oriented and are also known as professional courses. There are many renowned institutions that offer this kind of certification course. Below are some popular certification courses that can open up multiple Commerce career options without Maths. They are as mentioned below: E-Commerce Business Management courses Graphic design courses Photography courses Computer Application courses Tally and account management courses Drawing and painting courses Cookery courses Fitness and Yoga courses One can also choose to pursue a certification course online. The ed-tech market size in India is expected to reach over 10 billion USD by 2025. These online courses are, therefore, holding great prominence and gaining recognition in this changing education scenario. How to Choose The Best Course After 12th Commerce Without Maths? Choosing the right course after completing your 12th in commerce without mathematics can be a pivotal decision that shapes your future career prospects. While mathematics might seem like a natural choice for many commerce students, there are numerous other paths that you can explore. So, let’s explore how to choose the best course and their scope in commerce without maths: – Self-Assessment Start your journey by knowing your area of interest, strengths, and weaknesses. That means, have a look on subjects you enjoyed in school, your hobbies, and any extracurricular activities you excelled in. Assess your skills, values, and passion; this self-awareness can guide you toward a fulfilling career. Explore Options Research various fields related to commerce without mathematics. Consider courses like B.Com, BBA, BMS, or specialized programs like B.Com in Accounting and Finance, Banking, or Marketing. Explore the syllabus of these courses to understand the subjects you’ll be studying. Career Counseling Consult with career counselors who can provide professional guidance based on your aptitude and interests. They can help you discover lesser-known career options and provide insights into market trends and job prospects in different fields. Skill Development Find out varied the skills you are eager to develop. That means, if you are interested in finance, accounting, or business management, look for comprehensive training courses in these fields. On top of that, soft skills like, communication, problem-solving, and leadership are crucial for any career choice. Job Market Research Conduct market research to understand the demand for various professions. Some fields might be more competitive, while others might have a growing demand for skilled professionals. Stay updated on emerging career opportunities and industries. Internships and Volunteering Participate in internships or volunteer work in your areas of interest. Practical experience surely offer valuable insights and help you decide if a particular field aligns perfectly with your expectations. Moreover, it also enhances your resume and makes you more appealing to potential employers. Networking Connect with professionals in different fields through social media platforms like LinkedIn. Engaging with people in your desired field can provide insights into the industry, job roles, and required skills. Networking can also open doors to mentorship opportunities and internships. Consider Professional Courses Explore professional courses like Chartered Accountancy (CA), Company Secretary (CS), Cost and Management Accountancy (CMA), or Certified Public Accountant (CPA). These courses offer specialized knowledge and can lead to lucrative career options in accounting, finance, and corporate governance. Future Prospects Evaluate the long-term prospects of the chosen field. Consider factors such as job stability, salary potential, opportunities for growth, and work-life balance. Some professions might require continuous learning and upskilling, so assess your willingness to invest in lifelong learning. Passion and Motivation Choose a course after 12 commerce that aligns with your passion and motivation. Pursuing a career you love can lead to job satisfaction and a fulfilling life. While practical considerations are essential, don’t ignore your inner calling. Also Read: Career Options For Commerce Students Choose Your Career Wisely Picking the right career can be quite daunting. However, it would be best if you keep your interests and priorities in mind while you’re choosing a career for yourself. If you love your job, you will find it easier to make progress in your career. On the other hand, if you don’t like your job very much, working hard and making progress would be quite challenging. You should always keep these points in mind while picking a career. We hope you liked this article where we listed top courses after 12th commerce without maths. If you have any questions or suggestions, please let us know through the comment section below. If you need further clarification of career and subjects in commerce without Maths, talk to our counsellors free today.  At upGrad, we have mentored thousands of students from across the globe for different courses and careers. Checkout our degree courses offered by upGrad in association with top universities for motivated students like you looking for state-of-the-art BBA courses after completing their 12th. Apart from learning support from faculty members, students also benefit from doubt resolution sessions, interview prep classes, and free 360-degree career guidance.

by Nitin Gurmukhani

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18 Feb 2024

7 Best Career Options After BCA: What To Do After BCA? [2024]
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7 Best Career Options After BCA: What To Do After BCA? [2024]

Summary: In this Article, you will learn about 7 best career options after BCA. Get an MBA (Master of Business Administration) Become a Data Scientist Become a Digital Marketer Learn Product Management Enter the Blockchain Industry Become a Cyber Security Expert Get a Master of Computer Applications Read more to know each in detail. What is BCA? BCA stands for Bachelor of Computer Applications. It is an undergraduate academic degree program focusing on computer science fundamentals, software development, and information technology. The program typically spans three to four years, depending on the educational institution and country. Curriculum The BCA curriculum covers many subjects, including programming languages like Java, C++, and Python. Students learn about database management, data structures, algorithms, software engineering, web development, networking, and computer security. The program focuses on theoretical knowledge and practical implementation, combining classroom learning with hands-on assignments. Career Pathways BCA graduates have many career opportunities, including roles as software developers, system analysts, database administrators, web designers, and IT consultants. They are well-prepared to contribute effectively to the rapidly evolving technology industry. Practical Experience Many BCA programs include internships or practical training, allowing students to apply their knowledge to real-world projects. This hands-on experience bridges the gap between theoretical learning and practical implementation. Industry Demand The demand for skilled IT professionals remains high in the modern world, where technology is integral to various industries. BCA graduates are sought after for their technical skills and ability to adapt to the ever-changing information technology landscape. “What to do after BCA?” How many of you wonder which are all the best career options after BCA? What is the scope for BCA? What are BCA job opportunities? BCA is among the most popular graduation courses that students take after completing their school. In today’s day and age, getting a BCA degree is compulsory but it is not enough. It is not easy to find high paying jobs for BCA graduates if one has not chosen the right courses after BCA. One has to take up post-graduation or professional certificate to have a well-established career after BCA degree. You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology.  There are several career options available to students after completing a graduate degree in BCA, but not all students are aware of the different routes they can take to establish BCA job opportunities. Let’s discuss the available career options after BCA that you might consider for a stable job opportunity in the future. Learners receive an average Salary hike of 58% with the highest being up to 400%. That’s what we’ll help you with through this article. We’ll explore the best career options after BCA, mainly focusing on fields related to computer applications with bright career prospects. One has to know the list of all career options after BCA to select the right one. Below is a list of some great courses after BCA that you can opt for and the scope of BCA: Best Career Options After BCA 1. Get an MBA (Master of Business Administration) One of the most popular career options after BCA is getting an MBA degree. Master of Business Administration covers a variety of topics related to management, organization, human resources, finances, and other critical business areas.  This field is different from the tech sector, but it surely has its advantages.   Career Prospects After doing an MBA, you can enter the management sector and apply for leadership roles in different companies. Depending on your specialization, you can apply for management roles in particular areas of organizations. For example, if you specialize in IT, you can become an IT Manager or IT Governance Executive. It is one of the best career options after BCA. When students ask, “after bca which course is best?”, management fields like an MBA allow them to leverage their technical background and open up leadership opportunities across various industries and functions. MBA is the most popular course available for students & one of the best courses after BCA. A prominent advantage of getting an MBA is the lucrative pay its job roles offer. Freshers with an MBA in India earn an average salary of 7 lakh per annum, which is substantially higher than many other specializations.  Some of the highest-paying jobs in this field are Investment Banker, Business Consultant, Management Consultant, Marketing Manager, and Project Manager. What You’ll Learn Pursuing an MBA after BCA allows students to build management and leadership skills to complement their technical knowledge. The MBA curriculum covers leadership, design thinking, strategic thinking, integrated business strategy, etc. Students learn how to solve critical business problems through case studies, identify opportunities for innovation, and craft strategies to build competitive advantage. Key focus areas are developing leadership capabilities, strategic thinking, and business acumen. An MBA equips BCA graduates with well-rounded expertise spanning tech skills and business management know-how to take on managerial positions and steer organizational growth. The multi-disciplinary approach strengthens analytical abilities and communication skills to thrive in leadership roles. How to Enter This Field There are multiple methods of getting an MBA. You can apply to different management schools in the country, including IIMs and private universities. To apply, you’ll have to sit in the Common Admission Test (CAT in short), the entrance exam for management degrees.  On the other hand, you can also get an MBA course, which provides you with a personalized and interactive learning experience through videos and projects. At upGrad, we offer MBA programs with different specializations in partnership with multiple premier institutes. You can apply for an MBA (Global) from Deakin Business School as well.  Meanwhile, check out our HRM Advanced certification course. MBA Salary Range in India: According to payscale, the average salary of MBA graduates is 7.2 LPA in India. List of popular companies for MBA graduates: Source 2. Become a Data Scientist Pursuing an MBA after BCA allows students to build management and leadership skills to complement their technical knowledge. The MBA curriculum covers leadership, design thinking, strategic thinking, integrated business strategy, etc. Students learn how to solve critical business problems through case studies, identify opportunities for innovation, and craft strategies to build competitive advantage. Key focus areas are developing leadership capabilities, strategic thinking, and business acumen. An MBA equips BCA graduates with well-rounded expertise spanning tech skills and business management know-how to take on managerial positions and steer organizational growth. The multi-disciplinary approach strengthens analytical abilities and communication skills to thrive in leadership roles. Career Prospects As we said, there’s a massive demand for data science professionals, especially in India. According to reports, the need for data scientists has increased by 40% since January 2019. India also has the second-highest demand in the world for data science professionals with more than 50,000 positions available which made this one of the best courses after BCA. Data scientists primarily find applications in finance, technology, MNCs, and similar organizations. The starting salary of a data scientist in India ranges from 4-12 lakhs per annum.  What You’ll Learn To become a data scientist, you’ll have to learn the necessary skills for this trade. This means you’ll have to learn Programming, Predictive Analysis, Data Visualization, Natural Language Processing (NLP), Big Data, Machine Learning, and other related subjects.  Proficiency is required in tools like Python, R, SQL, Tableau, AWS, and Spark for collecting, cleaning, analyzing large datasets, and developing models. BCA provides the core programming foundation for developing data science capabilities through certifications, online courses, and projects. With an analytical mindset and skills to handle advanced data analytics, BCA after 12th arts can transition into data science roles across sectors to inform business strategy and innovation. When exploring options for “after bca which course is best”, data science is an excellent choice to leverage the programming and analytical skills gained during BCA, or even wondering after BCA which course is best. How to Enter This Field The best way to learn all of the skills we mentioned above is through a data science course as it has a structured curriculum with detailed study material to help you get a better learning experience. To enroll in our course, you don’t need to have coding experience, so even if you haven’t performed programming before, you wouldn’t face any issues.  Data Scientists Salary Range in India The average data scientists salary is ₹708,012. An entry-level data scientist can earn around ₹500,000 per annum with less than one year of experience. Early level data scientists with 1 to 4 years experience get around ₹610,811 per annum. A mid-level data scientist with 5 to 9 years experience earns ₹1,004,082 per annum in India. As your experience and skills grow, your earnings rise dramatically as senior-level data scientists around more than ₹1,700,000 a year in India!   Without a doubt, prestigious firms dominate the charts of the highest paying salaries for data jobs. They also hold a reputation for increasing salaries by 15%, annually. Some data from Payscale: Source You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology. All of these courses have top-notch learning resources, weekly live lectures, industry assignments, and a certificate of course completion – all free of cost! 3. Become a Digital Marketer One of the most popular career options after BCA is pursuing digital marketing. As more and more businesses move online, the importance of digital marketers increases. Businesses require the expertise of digital marketers to promote their services/products online so they can get more customers and generate sales. As a BCA graduate, you have the option to enter this lucrative sector as a digital marketer. To do so, you’ll have to learn the respective skills and help businesses in growing online. Digital Marketing is one of the best courses after BCA. The key responsibilities include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Pay-per-click Advertising (PPC), Content Marketing, and Web Analytics using various tools and techniques. With the proliferation of smart devices and rising digital spending, skilled digital marketers are imperative for business growth. BCA provides the ideal base to build digital marketing expertise through certifications and hands-on training for thriving career prospects. Career Prospects Digital marketing is among the fastest-growing sectors in the country. According to recent statistics, the digital advertising industry is growing at 33.5% percent per year in India. As more companies are moving their businesses to digital platforms, you can expect this number to increase further.  There are many types of roles available in this field, such as SEO analyst, content manager, social media expert, digital marketing manager, UI-UX designer, etc.  Large corporations and startups are hiring specialists in digital marketing, given the measurable ROI in reaching and engaging target audiences online. BCA provides the ideal base to build in-demand digital marketing skills. With relevant certifications, hands-on training, and internship experience, BCA graduates can establish thriving careers in this ever-evolving digital landscape. When evaluating “after bca which course is best”, digital marketing is a promising option that aligns well with the technical knowledge gained during a BCA degree. What You’ll Learn Digital marketing is a broad field, and you’ll learn about different aspects of the internet and how you can promote business there. You’ll learn about search engine optimization (SEO), search engine marketing (SEM), content marketing, marketing analytics, and other relevant domains. Digital marketers use multiple tools, so you’ll have to get accustomed to them, such as MailChimp, Google Analytics, WordPress, etc.  BCA provides the relevant tech background to understand digital platforms and analytics. Additional certifications in digital marketing programs can help gain expertise in crafting digital strategies, optimizing web presence, analyzing campaign metrics, and expanding reach via social media. BCA graduates’ analytical and communication strengths are valuable in digital marketing roles involving data crunching, content creation, and brand promotion across digital channels. With the rising digital focus of companies, digital marketing offers exciting opportunities for BCA graduates. How to Enter This Field The best way to enter this sector is to take a course in digital marketing. As a BCA graduate, you’ll be eligible to enroll in most digital marketing courses where you can learn all the different subjects of this field along with practical applications of the same.  Digital Marketing Salary Range in India As more and more companies are looking to establish their brand in digital domains, digital marketing is a highly promising career choice today. After completing a digital marketing course, you can choose from job roles like digital marketing executive, digital marketing manager, SEO executive, social media marketing expert, content writer, search engine marketer, and much more. How your pay increases with years of experience: Source Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Also, check out our DevOps certification course to upskill yourself. 4. Learn Product Management A unique and exciting answer for ‘What to do after BCA?’ is Product Management. Product managers are experts on the various stages of product development, along with its promotion. They help companies in finding, creating, and releasing products according to the needs of their customers. It is among the hottest roles and one of the best courses after BCA in the tech sector as we’ll discuss in the next section: Product management is an excellent career path for BCA graduates to utilize their technical background in a strategic role. Product managers are liable for the entire product lifecycle from ideation to launch. Key duties involve: Market research Defining product vision and roadmap Coordinating engineering and design teams Devising marketing strategies Analyzing data and maximizing product value BCA graduates’ programming expertise and analytical thinking suit technology-focused product management roles. With additional training in design methodologies, agile project management, and digital marketing, BCA graduates can thrive as product managers. They can leverage their tech skills to make informed product decisions and lead cross-functional teams to deliver solutions catering to user needs. Balancing business perspective with technical feasibility makes BCA graduates well-suited for product management jobs in the tech industry. As demand for digital products surges, BCA graduates have an excellent opportunity to establish rewarding careers in product management. It is among the hottest roles and one of the best courses after BCA in the tech sector as we’ll discuss in the next section: Career Prospects You must’ve noticed in recent years how fast the market has become. To survive in the current market, companies have to release more and more software products. They have to compete with their existing competitors as well as prepare for any newcomers. Due to these reasons, they look for product managers who can help them develop and deploy new products quickly.  The average salary of a product manager in India is around 16 lakh per year. It starts from 7 lakh per year and can go up to 3 crores for professionals with 15-20 years of experience. The pay in this field is lucrative because there’s high demand, so if you have a knack for software and management, this is the perfect fit for you.  What You’ll Learn Product managers have the responsibility of managing the life cycle of a product. This includes the ideation, development, testing, and deployment of the same. Some of the subjects and topics you’ll have to learn in this field are Market Research, Prototyping, User Design, Product Analytics, Product Marketing, Planning, and Strategy Development, etc.  Product managers oversee the entire journey of a product from conceptualization to launch and maximize lifecycle value. BCA provides the programming foundation to assess technical feasibility while product management builds strategic expertise to drive end-to-end product vision. Key skills picked up include: Defining product positioning Planning roadmaps Devising go-to-market strategies Coordinating engineering teams and analyzing product metrics Combining tech skills and business acumen equips BCA grads to thrive as product managers. With abilities to balance user needs, business goals, and technical constraints, they can successfully lead products from ideation to revenue realization. The multifaceted learning prepares technology professionals for product leadership roles. How to Enter This Field Many companies will require you to have a certification in product management. You should take a product management course that covers all the topics we’ve discussed above and provided you with detailed study material. Once you’ve taken a course, you can apply for various product management roles in tech companies as well as in others and kickstart your career.  Product Manager Salary Range in India According to PayScale, the average salary of product managers in India is ₹1,669,290 per annum. Although the average product manager salary in India is around 16 lakhs, it can go up to 30 lakhs per year with experience and added skills. Source List of few top companies and their salary range from Payscale: Also, visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. 5. Enter the Blockchain Industry If you are wondering what to do after BCA and looking for a relatively new industry, consider Blockchain as The blockchain industry is relatively new in comparison to the various others we’ve discussed here. However, even in its few years of arrival, it has generated a lot of demand for skilled professionals and offers some of the best tech careers to freshers. As a BCA graduate, you can opt to become a blockchain professional and enter this lucrative field. Blockchain development is one of the best career options after BCA.  Career Prospects According to a LinkedIn report with the title ‘Emerging Jobs 2020’, Blockchain developer is the best job this year. As digital transactions are becoming more and more common in India, the requirement of fast and efficient infrastructure for them is increasing. This is where blockchain comes in, due to which the demand for blockchain professionals is on the rise.  Major companies such as Accenture, IBM, and others are continually looking for blockchain developers and managers.  Blockchain developers analyze business needs, develop distributed ledger applications using platforms like Ethereum and Hyperledger, and maintain blockchain networks. BCA provides the core programming skills, while blockchain certifications teach platform-specific technologies. Lucrative salaries, global remote work options, and high job satisfaction make blockchain development attractive. With digital assets and cryptocurrencies gaining mainstream adoption, blockchain promises a bright future for BCA graduates keen to be part of a revolutionary technology. What You’ll Learn To enter this field as a professional, you’ll have to learn about the basics of blockchain and its tools. Some of the skills you must learn to become a blockchain professional are: Ethereum Composer Solidity Core Backend Development Smart Contracts Java BCA graduates keen to establish careers in blockchain need to build expertise in specific platforms and languages like Ethereum, Solidity, and Composer, along with core concepts. Before specializing, learning the basics of distributed ledger technology, cryptography, and networks is crucial. Key skills to become a blockchain developer include hands-on experience with platforms like Hyperledger Ethereum for writing smart contracts, building decentralized applications, and public/private blockchain networks. Proficiency in programming languages like Solidity, Java, and JavaScript is vital. Developing end-to-end blockchain solutions for use cases in finance, supply chain, etc., and staying updated with advancements through certifications can make one industry-ready. BCA provides the ideal base to complement blockchain certifications and practical training to be job-ready. With blockchain gaining adoption, the demand for trained developers will grow, making this a promising option for BCA graduates to enter an emerging tech domain. How to Enter This Field Companies look for certifications and experience while hiring blockchain professionals. We recommend taking a blockchain course that provides you with a structured curriculum along with videos and projects.  As a BCA graduate, you’ll be eligible to enroll in our blockchain course as well, where you get to learn from industry experts and get a PG diploma from IIIT Bangalore.  Blockchain Developer Salary in India According to PayScale, the average annual salary of Blockchain Developers in India is Rs. 5,89,580. Blockchain is easily one of the highest paid jobs in india in science field as usually, the salary scale for Blockchain jobs is very high since there is a serious shortage of skilled and qualified professionals in this field. So, companies pay high salaries to deserving candidates with the right skills. While the starting salary is Rs. 5 LPA, it can go as high as Rs. 45 LPA. 6. Become a Cyber Security Expert Still need options before deciding what to do after bca? The recent hacking of prominent Twitter accounts proved how fragile online platforms are. It also reflected the importance of cybersecurity experts. If you take an interest in cryptography and security, you can go for a career in cybersecurity.  With rising cybercrimes, cybersecurity is a highly rewarding and in-demand career for BCA graduates. Recent hacking incidents have highlighted the need for cybersecurity experts across industries to protect sensitive data and ensure online security. BCA develops fundamental programming skills relevant to cybersecurity. With additional certifications in ethical hacking, network security, etc., BCA grads can become cybersecurity analysts, consultants, and administrators. The responsibilities involve monitoring systems for threats, developing and implementing security measures, investigating cyber attacks, conducting penetration testing, etc. Cybersecurity roles are available in IT firms, government agencies, banks, and tech companies with attractive pay packages. BCA provides a strong base for various cybersecurity certifications and hands-on training to launch a successful career securing the digital landscape against ever-evolving threats. The critical need for cybersecurity makes it a stable, lucrative option. Career Prospects The demand for cybersecurity experts is on the rise as there were more than 67,000 job openings for such professionals in January this year alone. Numerous hackers and malicious organizations are continually operating, and they look for weaknesses in the digital fortifications of other companies. Moreover, as more and more companies are moving their resources and transactions online, their focus on digital security has also increased.  All of these factors indicate that the demand for cybersecurity professionals will increase in the future too. Amazon, Wells Fargo, CISCO, Shell, Walmart, and many companies are hiring cybersecurity professionals.  What You’ll Learn Some of the critical skills you’ll have to learn to enter this sector are:  Data secrecy Application security Network security Cryptography You’ll also have to get familiar with different tools related to this field, including Kafka, Spark, Tableau, HBase, and others.  How to Enter This Field You must have a diploma or a certification to apply for cybersecurity roles in companies. At upGrad, we offer PG Diploma in Software Development Specialisation in Cyber Security, which teaches you all the skills we mentioned above along with many others. As a BCA graduate, you’re eligible to apply in this program too.  7. Get a Master of Computer Applications Our list of answers to ‘What to do after BCA?’ would be incomplete if we don’t mention MCA. Pursuing MCA after BCA is a popular choice to specialize and become an IT professional. The 2-year MCA program builds on the fundamentals of BCA to provide advanced training in computer applications. The curriculum covers advanced programming, algorithms, database management, software engineering, operating systems, information security, etc. Students can also choose electives and specializations aligned to industry domains like cloud computing, data science, IoT, etc. MCA develops the technical skills and practical knowledge required for IT sector jobs. After MCA, BCA graduates can take up roles like software developers, analysts, engineers, and architects. The advanced competencies and in-depth understanding of emerging technologies make MCA graduates highly employable in the IT industry. With the rising demand for skilled computer application professionals, MCA is a lucrative option after BCA. When evaluating “after bca which course is best” for specialization, MCA is an excellent choice to advance technical skills and knowledge beyond BCA fundamentals. Career Prospects After doing an MCA, you can apply for roles related to software development in various companies. Some of the roles are as follows: Network engineer Database administrator System analyst Software Engineer Troubleshooter For some of the technical roles, you might have to learn additional skills. For example, if you want to go into app development after MCA, you’ll have to learn about UI, UX, and OS-specific development ( Android, Linux, or iOS) as well. It is one of the most favourite career options after BCA for most of the BCA Students. The MCA degree provides strong career prospects abroad as well. With robust demand for computer applications professionals across sectors, MCA graduates have immense scope for professional growth and leadership roles in the dynamic technology landscape. What You’ll Learn Pursuing an MCA after BCA allows students to specialize and advance their computer applications knowledge. The 2-year program builds on the fundamentals covered in BCA to provide advanced training in software development and technology. The curriculum includes courses in programming languages like Java, .NET, Python, algorithms, operating systems, database management systems, software engineering, artificial intelligence, cloud computing, information security, etc. Students also study relevant mathematics like discrete math, probability, statistics, etc. Depending on the specialization chosen, students can take electives in application development, data science, the Internet of Things, blockchain, etc. The focus is on building expertise in designing, developing, and managing complex software systems and IT infrastructure solutions. Apart from technical skills, students also develop project management, communication, and analytical skills for IT industry roles. Many colleges offer industry-oriented training on the latest tools and technologies as well. MCA’s comprehensive practical exposure and industry-relevant curriculum equip BCA graduates for specialized technology careers like application developer, system engineer, business analyst, database administrator, etc. It deepens their expertise in designing and delivering IT solutions. How to Enter This Field You can get an MCA degree through tech universities and colleges. Some of the prominent colleges offering MCA programs are:  NIT, Tiruchirapalli JNU, New Delhi NIT, Warangal MCA Salary Range in India Source   Read: Top 5 Career Options in India: Best Career Options To Choose Other Options in BCA Jobs List There are many widely sought-after courses with a well-paid BCA salary, but the BCA job list doesn’t end here. For people asking, ‘Is BCA a good course?’ or ‘Is BCA a professional course?’,  there are various other specialization options under the BCA scope- read them all here! Full-stack Developer: While the demand for software developers will never run low in the IT market, a more well-rounded version of developers is in high demand now, called Full-stack developers. Bagging a high BCA salary is possible with this job profile which deals with both the client and server-side of the software.  Cloud Computing Professional: Cloud computing technology is on a roll to cut down excessive external device usage and its skyrocketing prices. As digitization continues taking place with websites creating their entire structure on the cloud, cloud computing has a brighter future. BCA graduates can try their hands in this BCA jobs list tech background. Data Analyst: The role of data analyst comes under the umbrella term of a data scientist, who works through heaps of unstructured data and runs countless algorithms to obtain patterns and anomalies and receive valuable insights from them. It is a high-ranking job in the BCA jobs list as companies are actively recruiting skilled data analysts.  Technical Content Writer: Technological advancements require more exposure among common people, and technical writers are entities making it possible. If you have a flair for writing with a BCA background, this role is perfect for you to combine both of these proficiencies and create valuable content.  Web Developer: BCA scope extends to present web development opportunities as well. Web developers work with high-level programming languages to create websites and programming applications. Interested candidates can further receive certifications and specialization diplomas after completing BCA to strengthen their resume and web development skills. Bioinformatics: BCA graduates with an inclination toward biology have the opportunity to work with bioinformatics. Bioinformatics uses biology and computer science tools to analyze, store, manipulate, assess and make predictions through retrieved data and figures. Many new experiments and treatments are conducted through the confluence of two significant fields extending the BCA scope.  Artificial Intelligence: With computers helping humans live a convenient life, accomplishing their monotonous tasks, artificial intelligence aims to achieve the same but on the next level. Artificial intelligence aims to replicate human-like intelligence and make technology smarter to assist humans better. BCA graduates can seek a career in this surging sector and get lucrative opportunities under big market names with excellent BCA salary packages, answering ‘Is BCA a good course?’ doubt.  Tips to Build Your Career After BCA A successful career after completing a Bachelor of Computer Applications (BCA) requires strategic planning, skill development, networking, and continuous learning. Here are some tips to help you navigate your career path after BCA: Define Your Goals It’s important to self-reflect and define your career aspirations after completing BCA. Analyze your skills, interests, values, and personality to determine which career paths align best. Set specific goals whether you want to pursue further education like MCA, seek jobs in your area of interest like software development or data science, or want to start. Defining goals will help you make informed decisions and devise the right strategies. Specialize Gaining expertise in a specific domain, like web development, artificial intelligence, cloud computing, etc., can make you a sought-after tech professional. Analyze thriving tech scopes and shortlist 2-3 fields you are passionate about. Pursue internships, online courses, and projects to build specialized skills. Becoming a domain expert boosts your career opportunities and earning potential. Continued Learning Learning agility is critical to thrive in the dynamic technology landscape. Be proactive in updating your skills – take online courses on new programming languages and technologies, attend tech workshops and seminars, and read technology publications. Life-long learning will help you adapt to changes and stay professionally competitive. Build a Strong Portfolio Develop a portfolio to showcase your tech capabilities and projects. It can include code samples, apps/software developed, websites designed, data analytics models, technical documentation, etc. Maintain your portfolio by continuously adding new projects. This will help you impress potential recruiters and demonstrate well-rounded experience. Internships and Projects Internships provide great exposure to how tech jobs function in real companies. Apply for internships in organizations you aspire to work at. Working on practical projects also builds valuable skills. Contribute to open-source projects, develop apps, or provide tech solutions for NGOs. The experience complements your academics. Networking Attending technology meetups, conferences, and forums allows you to connect with professionals and experts in your field. Networking leads to learning opportunities, mentorship, collaborations, and potential job openings. Stay engaged with the tech community online through forums, groups, and social media. Leverage the connections to gain insider advice. Soft Skills Matter While technical skills get you hired, soft skills like communication, teamwork, creativity, leadership, time management, etc., determine how successful you will be in your career. Identify any gaps in your soft skills and work on improving them. These interpersonal and self-management abilities enable you to collaborate effectively and move up the ladder. Certifications Professional certifications relevant to your domain, like Java certification, can validate your expertise to employers. Some useful certifications are PGDCA, CCNA, Oracle DBA, AI/ML, CISSP, etc. Certifications demonstrate your commitment to continued learning. Job Search Strategy Strategize your job search to align with your career goals. Update your resume to highlight projects, skills, and achievements relevant to the jobs you are applying for. Optimize your resume with relevant keywords. Apply for entry-level openings in your chosen field to gain experience. Leverage your network and attend job fairs. You can explore mid-level opportunities once you have 2-3 years of experience. Stay persistent and be open to learning even from jobs that may not perfectly match your profile. Interview Preparation Thoroughly prepare for technical and HR interviews. Go through commonly asked algorithm questions and brush up on your coding skills. Review your projects and prepare talking points to discuss details smoothly. Prepare stories that demonstrate your soft skills. Research the company so you can connect your experience to their requirements. Attend mock interviews to identify improvement areas. The ability to articulate your knowledge and discuss technical concepts is vital. Stay Updated with Industry Trends Make it a habit to stay updated on technology news and trends. Follow tech evangelists, subscribe to email newsletters, listen to podcasts, and join online tech communities. This will provide insights into emerging technologies, new skill requirements, innovative applications of tech, etc. Knowing the latest developments will help you explore new career directions and learning opportunities. Consider Further Education Evaluating higher education options like MCA, M.Tech, or MS can boost your career. Especially if you are targeting senior or leadership positions in your domain, a master’s degree builds advanced expertise. Ensure the specialization aligns with your goals. Additionally, relevant certifications like PMP CEH can also add valuable credentials. Continued learning is key for growth in the tech industry. Entrepreneurial Ventures If you have an innovative business idea, consider turning it into a startup venture. Build a business plan and MVP to test its feasibility. Leverage campus incubator/accelerator programs for mentoring support. Your tech skills, combined with an entrepreneurial mindset, can lead to pathbreaking products. Startup life allows you to apply your expertise creatively and make an impact. Final Thoughts  The above is a list of some great career options after BCA. We hope it will answer your question “What to do after BCA?”. You can determine your interest based on your career choice that you would like to opt for after your graduation. The future scope of BCA is bright. It is vital to select the right institute to improve the authority of your certification. For all young minds, wondering what to do after BCA, you need to check the amount of time, the difficulty level, and the price of the course, before deciding which course to opt after your graduation. What about BCA job opportunities? Any of the above best courses after BCA are sure to land you a great job so that you can happily start your journey in the professional world. If you are keen on upgrading your career with an Executive MBA course, upGrad is offering MBA from Liverpool Business School. The program has been designed to stand at par with the best on-campus Executive MBA programs across the globe.

by Nitin Gurmukhani

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18 Feb 2024

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