Modern brands are focusing on increasing their engagements with audiences. The businesses are not only aiming to market their products and services, but they are emphasizing marketing the organizational beliefs and brand value.
The companies who are ignoring practising content marketing are failing in reaping its immense benefits. Through different types of content, companies can design interactions with the target audiences.
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How to Perform Effective Content Marketing?
Content refers to the set of information contained under a specific head. Content marketing is a strategic tool for delivering a high level of information and generating needs among consumers.
Every marketing activity of business such as advertisements, promotions, print marketing, seminars requires information or the combination of words, audio, visual components, and art forms require content. Thus, it is substantial for businesses to design fascinating, influential, and informative content that effectively builds a trusted relationship with the segments.
Businesses are having various types of content that can be used for accomplishing marketing goals. These businesses need to make an appropriate selection of content to enhance conversions and elevate sales levels. Proper social media content strategy and content selection should be made by the businesses to attain marketing activities.
Strategic Content marketing focuses on distributing and creating effective types of content to retain and attract clearly defined targeted segments to multiply profitable consumer actions.
What are the Different Types of Content?
Varies types of content have differential abilities to develop a connection with different audiences. Each content type has its features and capacities to produce remarkable outcomes by influencing people. These different types of content help in establishing a connection with the audiences at different steps of the sales funnel.
Below, we will look at the top 10 content types and how to use them to generate leads and increase the loyal customer base for driving growth.
1. Email content marketing
Email content marketing is the oldest form of content marketing. In this, the business sends emails to the targeted customer privately to inform them about the discounted sales, vouchers, coupons or wish them special days. This is done to catch their interest and make them feel highly valued in the business organization. Â
It is significant to develop specific, precise, and catchy content for sending mails. The subject of the mail should be interesting, which enhances the readers’ interest to read the entire mail and understand the information shared with him.Â
Businesses can use Email marketing by identifying the needs of the segments and proposing solutions and information privately through emailing platforms via bulk mailing software.
2. Blog posts
Out of different types of content, blog posts have been gaining popularity over a couple of years. The marketers are engaged in determining the most awesome blogging strategy, which helps in growing businesses.
To write a blog, it is suggested to follow the five crucial steps. The first step is choosing the topic; it should also involve crafting an informative headline that is catchy for the readers. The second step involves writing which should be informative and sales driven. The third step consists of enhancing the quality of the blog by adding images and videos. The fourth one involves the final editing of the blog before publishing. Lastly, the marketer should find a way to publish and promote blog posts.
The blog posts can be used to promote the services and goods by developing the content creating needs among the readers and by applying the feature of CTA (Call to action) to increase viewers and generate leads.
3. Articles
Article writing is the most efficient and productive form of content marketing. Articles are written to reach out to the vast market segment and massive audiences.
The articles need to be posted on print media and digital platforms. However, it is recommended that businesses incorporate digital platforms to reach out to people in minimum time and worthy efforts.
The content writers need to increase the qualities and writing skills to justify the aim of writing articles and gaining responses.
The businesses use articles to inform the users by publishing attractive and curative content posts on the platform mostly used by the targeted segment. It can be used to compare the products with competitors, create brand awareness, and inform product or service specifications.
4. Case Studies
Case studies are the most attractive types of content. In this, the companies share the original or hypothetical internal cases without revealing the identities. These case studies are from any kind of department to be published over social media by slight manipulation.
Case studies ensure gaining amazing responses from the audiences. The people belonging to the same interest area would like to share their opinion and solve the problem mentioned in the cases. They become active on the published platform and continuously visit the comment section for determining the further activities of the situations mentioned in the cases.
This ultimately increases consumers’ interactions and increases their perceptiveness, and infuses the brand image in their minds.
The case studies can be used by choosing interactive platforms such as LinkedIn and Twitter to grab the attention of the segments.
5. Info-Graphics
Info-graphics enables businesses to combine a ton of business information in a single image. The audiences find its most interesting types of content as it allows them to gather all crucial information in a summarized and organized manner. It comprises charts, graphs, bullet lists, or visual representations.
Businesses can use it by creating a picture with software combining different data results and publish them on the appropriate social platform on which most of the targeted audiences exist.
6. Social media campaigns
The companies that are active in performing corporate social responsibilities are perceived to be the most effective and valuable for the consumers. These companies create high positioning in the minds of the people.
The content used in social media campaigns spread rapidly to mass segments. It is also successful in gaining immediate comments from the audiences on social networking platforms. It indirectly contributes to the companies showcasing their values and responsibilities towards the people.
The content related to the social media campaigns should be prepared in a way to touch the heart of every viewer. It should be persuasive, informative, and ethical to shape the culture of the community.
Businesses can use social media campaigns to stand against the fake competitors’ move and inform consumers about the right move by making significant offerings.
7. Whitepapers
The definition of whitepaper perceives differently from the differential type of market industries. Thus marketers feel it is challenging to develop whitepaper content for their business organizations.
The whitepaper is the vital type of content comprising reports informing readers about the potential and complex kinds of issues presented by the businesses based on philosophical ideas on the interesting subject matter.
Marketers mainly use whitepapers to educate the targeted segments about the ongoing problems to promote and explain problem-solving methodologies.
The whitepaper can generate leads by making them the right way of keeping length, structure, density, format, and style appropriate.
8. Testimonials
Among the different types of content, testimonial also holds a firm place in digital content marketing. It is the opinion or information shared by the key business people or the consumers in virtue of the services and products.
It is a great way of extolling offerings by sharing the experiences and making statements to enthusiast remaining audiences. It is generally posted on the official websites. The testimonial can be influential, social, and quote and companies can choose based on their needs.
The companies can use them to share the stories and communicate excellent personal experiences to build trust among the audiences.
9. Videos
A video is an excellent form of content. The most commonly used video content are live videos, vlogs, animated GIFs, webinars, and recorded presentations. It involves communicating information through visual techniques so that expressions, content, and personality traits can be expressed to perform better communication.
The businesses are making videos and posting them on the website or their preferred media type to influence the audiences and creating needs.
The video should consist of valuable information, a clear set of thoughts, and attractive to get higher attention.
Quick 5-min explainer videos are most effective to attract audiences to learn something new and get new experiences in the minimum period.
10. E-courses
E-courses are different types of content consisting of training videos, podcasts, dialogue simulations, quizzes, and side courses. The companies mainly offer e-courses to elevate the skills of the individual in a highly competitive world. 67% of the leaders felt that online learning is a great way to scale up the competencies.
Conclusion
If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing and Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.
These courses will provide you with the best insights and learning about the content marketing strategy to be used in professional careers.
Why is content marketing important?
According to statistics, approximately 95 percent of customers of B2B and B2C products claim that they consider content as an important parameter while evaluating a business. Content, for brands, is important because it helps in attracting leads to your website, generating leads and ultimately helps in ensuring conversions. Content marketing is the tool that helps prospects move to the next step in the sales funnel.
What are the most popular types of content?
From the different types of content available, not all types of content might be the right fit for your organization at all times. The different and most popular types of content include email marketing, articles, blogs, infographics, case studies, whitepapers, social media campaigns, testimonials, videos and youtube videos.
Why is user-generated content important?
Today’s customer is well-informed and prefers authentic reviews over traditional forms of advertising. User-generated content, according to 85 percent of people, helps in striking a chord with the audience over content created and published by brands. User-generated content is a cost-effective, convincing technique of advertising your product to the audience.
