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Basics of Search Engine Optimization

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Basics of SEO
Basics of SEO

This course walks you through the basics of SEO, conducting an SEO audit and SEO operations.

Program Overview

Key Highlights

  • Free and shareable certificate on completion
  • 100 % self-paced course
  • Real time upskilling
  • 6 Hours of cutting edge content
  • Access to insights from Industry leader
  • Skills you will gain: Link building, Technical skills, Keyword optimisation, SEO Auditing, Decision Making, Metrics Measurement

Basics of Search Engine Optimization

Complete this course successfully to obtain this certificate from upGrad.

  • Shareable Certificate on Completion
  • Great Addition to your Resume
  • Recommend this course to your Friends & Family
Basics of Search Engine Optimization
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Syllabus

Best Cutting Edge Content

  • Introduction to Search Engine Optimization
  • The importance of SEO
  • Components of SEO
  • Overview of SERP
  • Crawling and Indexing
  • Ranking
  • Introduction to Search Queries and Keywords
  • Optimization Techniques for Keywords
  • Introduction to SEO Audit
  • Conducting SEO audit
  • Types of SEO Reports
  • On-Page SEO
  • Off-Page SEO
  • Measurement Metrics

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