Top Career Options in Marketing & Advertising [For Freshers & Experienced]

Do you love being creative while meeting tight deadlines? If so, then a career in Advertising and Marketing might just be meant for you!

 A fast-growing career option in India, Advertising and Marketing involves relaying a product, service or idea to target customers in a way that piques their interest. It is a competitive industry that welcomes people with independent creative thinking provided they can work well in high-pressure surroundings. The Advertising and Marketing industry in India is currently growing out of its infancy which is why it needs skilled certified professionals now more than ever.

 To build a successful career in this field you must sharpen your aesthetic sense, communication skills and multi-tasking abilities, along with the right education. Read on to understand what a career in Advertising and Marketing has to offer to you and how we can help you land promising jobs in this domain.

 Career options that are open to you after getting an MBA in Advertising and Branding

 Let us dive into all the possible career options made available to you should you opt for our MBA program in Advertising & Branding which offers you an Advanced Certificate from upGrad – offered in association with Jain University or our MBA in Marketing program.

1. Advertising Manager

An advertising manager is in charge of advertising and promoting a company’s products and services. If you’re creatively inclined, an advertising manager is a good career option for you as the position puts you in charge of outlining plans for advertisement campaigns and direct them successfully to generate and increase consumer interest in the product or service.

As an advertising manager:

  • You get to work with different departments and their heads to draw up advertisement plans, discuss and negotiate contracts, conduct market research, and collect data to analyze market patterns. Also, you act as the point of contact between your organization and the clients. 
  • Your job requires you to generate interest amongst target groups of a product/service created by a department, an organization, or on a third-party account basis. Your top Scouters are advertising agencies that map out advertising campaigns for third-party clients, organizations that offer advertising space and time for sales, and organizations with inbuilt advertising departments.

As a good advertising manager, you should be able to:

  • Identify the objectives of the advertising campaign you’re leading or supervising. 
  • Come up with efficient and creative advertising strategies.
  • Target social groups and markets that would satisfy the client.
  • Keep a close eye on all advertising activities you’re leading.
  • Find holistic advertising ideas that target both offline and digital platforms. 
  • Providing counsel to clients regarding marketing and its technicalities.
  • Maintaining progress reports on the effectiveness of the channels you’re using.

As per the nature of your job you also may be required to upskill and hone your interpersonal and analytical skills – the former because you are required to interact with several people to execute your job properly and the latter because of the digitization of mainstream media. You must also be a prompt decision-maker with stellar organizational skills to efficiently manage marketing campaigns within the time and budgets allocated to you.

2. Corporate Manager

Corporate managers are professionals that manage and oversee general operations within an organization. Industries on the lookout for corporate managers include the finance, technology, manufacturing, and marketing industries. A corporate manager helps design business strategies while also overlooking their implementation as a member of the executive operations team.

The skillset you need to possess and develop apart from your academic training include:

  • Building a professional network that offers you opportunities to establish business contacts inside and outside of the organization. You must establish reliable and respectful ties with executives, shareholders, and directors.
  • Strengthening your verbal & non-verbal communication skills and listening skills to boost motivation and encourage teamwork.
  • Good time management skills.
  • A good sense of delegation is a must-have management skill. One must learn to plan things in such a way that the target can be met with the risk being as low as possible.

Corporate managers ideate ways to implement and work towards long-term organizational goals also known as Corporate Strategy. This is a crucial aspect of their job as it contributes to the overall growth of the organization. To create and implement a good strategy one is required to:

  • Define a vision that aligns well with the company values and directs the code of conduct amongst its employers.
  • Evaluate the strengths and weaknesses of the company to build a comprehensive game plan
  • Strategize and turn the vision into a goal by outlining project timelines.
  • Achieve the planned goals through optimal utilisation of resources. 
  • Stay updated with market trends to predict new and potential opportunities.

3. Marketing Manager

A marketing manager is in charge of promoting a business, service, or product. They acquire customer feedback and study the market trends to create attractive campaigns for generating new leads and converting them into buyers. They also develop offers/discounts and best deals to retain existing customers. 

Marketing managers oversee launch plans for a product, their advertisement, and digital campaigns by the use of email and social media. Hence, they must possess a good understanding of the target consumer group. Marketing managers generally collaborate with product development and sales teams to deliver quality products/services to customers.

A marketing manager’s day to day responsibilities are:

  • Identifying strategies to gain and maintain a competitive lead in the market.
  • Planning creative campaigns in alignment with the company’s objectives and agendas.
  • Planning and executing promotional events like conferences, webinars, product launches, etc.
  • Being the point of contact internally between different departments and also liaising with external forces like business partners, stakeholders, vendors, and consumers.
  • Managing and allocating departmental and campaign budgets.
  • Collecting and studying market data and patterns to evaluate the competition and develop growth plans accordingly.

Their soft skill sets should include qualities like creativity, team spirit, leadership, time management, and verbal & written communication skills.

4. Public Relations Officer

As the title indicates, a public relations officer’s job that centres around managing the organisation’s relationship with the public. They plan and execute strategies that help reinforce a positive image of the company before the general public. They build amicable relations in the industry, with media agencies and customers. Also, PR officers use their negotiation and people skills to manage crises that may negatively impact the company’s image.

The duties of a PR officer are:

  • Planning public relations campaigns to promote the organization in a favourable light.
  • Closely observe the media’s representation of their organization and find ways to steer the public opinion towards the same.
  • Representing the company at social events like conferences, press launches, sponsorship events, exhibitions, etc.
  • Maintaining cordial and efficient working rapport with media sources.
  • Overseeing the production of advertisement films, business development campaigns, etc.

Skills required to excel at this job include good interpersonal skills, attention to detail, good communication skills, creativity, and problem-solving.

5. Business Development Manager

Business development managers help companies grow and expand to new markets by identifying new opportunities and leads and establishing mutually beneficial business relationships with partners, vendors, and customers. They also brainstorm on ideas and business strategies that can boost ROIs and profits. The bottom line is that business development managers are responsible for the holistic development of a company. 

Business development managers are in demand across all industries, including education, healthcare, finance, banking, IT, telecommunications, media & entertainment, to name a few. 

Their responsibilities include:

  • Identifying potential business opportunities and the strengths and weaknesses of the organisation.
  • Find out the right point of contact across departments within the organization.
  • Establishing and maintaining rapport with clients, vendors, and stakeholders and learning how to best meet both their individual and collective needs.
  • Research and understand the target market to identify competitors.

One must be tenacious, interactive and approachable to take on this role. Considering that they’re often the first point of contact business development managers also need to be well mannered and polite with quick and precise negotiation skills. The job requires strategic thinking, an adaptive approach towards work.

How upGrad can help propel your career towards the above-mentioned options?

upGrad offers an MBA in Advertising and Marketing, which is meant to provide an educational insight into the marketing and advertising industry while also helping you develop the skill sets required, including technical and soft skills to help you excel in the industry. Specialists in advertising and marketing are in high demand as all organizations require some or the other form of advertising. One can choose to work in including television media, websites, newspapers, and much more with top companies like Deloitte, Goldman Sachs, Facebook, several fields, and more being on the constant lookout for competent specialists. 

upGrad offers an MBA in Advertising & Branding + Advanced Certificate in association with Jain University. It is a 24-month long online course taught by top faculty members and industry mentors. The comprehensive syllabus covers 20+ subjects including accounts & finance, marketing operations, branding fundamentals and more. Each student gets dedicated career support via one-on-one interactions with mentors. 

The program is beneficial for people looking to boost their careers towards branding and marketing. The above-mentioned career options are only some of the endless opportunities you can enjoy if you opt for this course. 

Candidates may apply if they have a Bachelors degree from UGC recognized universities with a minimum of 50% (45% for reserved categories) or equivalent grade or even candidates who are wrapping up their final semester of Bachelor’s Programme. The students will be awarded certification from upGrad and their degree after successfully finishing the course.

Conclusion

Once you get the right training and certifications, an ocean of opportunities will open up before you. At upGrad, we do our best to guide you towards your ambition and passion by providing a range of industry-relevant courses. So, choose one that will not only make you a job-ready candidate but also allow you to explore your interests! 

What does the Advertising and Marketing industry offers in terms of career?

Advertising and Marketing involve relaying a product, service or idea to target customers in a way that piques their interest. It is a competitive industry that welcomes people with independent creative thinking provided they can work well in high-pressure surroundings. The industry offers interesting and lucrative career options like working as a
1. Advertising Manager who is in charge of advertising and promoting a company’s products and services.
2. Corporate Manager professionals who manage and oversee general operations within an organization.
3. Marketing Manager is in charge of promoting a business, service, or product.
4. The Public Relations Officer manages the organisation’s relationship with the public.
5. Business Development Manager helps companies grow and expand to new markets by identifying new opportunities and leads.

Which of the courses offered by upGrad would help launch towards a career in Marketing & Advertising?

upGrad offers an MBA in Advertising & Branding + Advanced Certificate in association with Jain University. It is a 24-month long online course taught by top faculty members and industry mentors. The comprehensive syllabus covers 20+ subjects including accounts & finance, marketing operations, branding fundamentals and more. Each student gets dedicated career support via one-on-one interactions with mentors.

What are the prerequisites for applying to this course?

Candidates may apply if they have a Bachelor's degree from UGC recognized universities with a minimum of 50% (45% for reserved categories) or equivalent grade or even candidates who are wrapping up their final semester of Bachelor’s Programme.

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