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Sriram

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About

Meet Sriram, an SEO executive and blog content marketing whiz. He has a knack for crafting compelling content that not only engages readers but also boosts website traffic and conversions. When he's not busy optimizing websites or brainstorming blog ideas, you can find him lost in fictional books that transport him to magical worlds full of dragons, wizards, and aliens.

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10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]
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10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]

As someone who has navigated the dynamic realm of digital marketing for years, I understand the challenges that beginners face when trying to kickstart their journey. The digital landscape is vast, ever-evolving, and can be overwhelming to newcomers. That’s why I’m excited to share my insights and experiences with you in this guide on digital marketing project ideas for beginners.  Throughout my career, I’ve learned that practical experience is key to mastering digital marketing concepts. It’s not just about understanding theories; it’s about rolling up your sleeves and diving into real-world projects. That’s why I’ve curated a list of digital marketing project ideas tailored specifically for beginners like yourself. These projects will not only help you grasp fundamental concepts but also provide you with tangible skills and experiences that you can showcase to potential employers or clients.  Whether you’re a student eager to explore the world of digital marketing or a professional looking to transition into this exciting field, these project ideas will serve as valuable steppingstones in your journey. So let’s dive in and uncover the top digital marketing project ideas that will set you on the path to success.  Summary: In this article, you will learn about the 10 best digital marketing project ideas & topics for beginners. Customer Satisfaction for a Digital Marketing Agency Return on Investment for Various Digital Marketing Strategies Google Search Engine Marketing Case Study Analysis Analysis of New Product Launch Using Google Double Click Social Media Strategies for Online Shopping Cart Analytical Comparison of Traditional Marketing to Digital Marketing Facebook Analytics For Targeted Marketing Customer Preferences on Coupon Code-Based Promotional Activities Report on Tools to Analyze Digital Marketing Competitors Analysis of Visual Keyword Tools for Search Engine Marketing Read more to know each in detail. Digital Marketing Project Ideas A digital marketing project involves planning and executing strategies to promote products or services online, utilizing channels like social media, SEO, email, and content marketing to reach and engage target audiences. Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be immensely helpful to boost your career. In this tutorial, you will find 10 best digital marketing project ideas for beginners to get hands-on experience in digital marketing. While study materials will give you all the knowledge you need to know about digital marketing, you can never really master digital marketing unless you invest your time in real-life practical experiments – projects on digital marketing. Feeling social media is fun? Know how to make a career out of social media? Learn more If you want to get into digital marketing, certifications can kickstart your career. Read more on how can digital marketing certifications can help your career.  Digital marketing is the most rewarding career opportunity today. There are several courses by reputed institutes, and most of them will require you to complete a project on digital marketing. Below are some ideas for the same.  The following article will contain some of the best digital marketing projects for students pdf, as well as some digital marketing topics for BBA pdf.  Top 10 Digital Marketing Project Ideas for Beginners This list of digital marketing project ideas for students is suited for beginners, and those just starting out with Digital Marketing in general. These digital marketing project ideas will get you going with all the practicalities you need to succeed in your career as a digital marketing professional. Further, if you’re looking for Digital Marketing Project Ideas to land on a good job, this list should get you going. So, without further ado, let’s jump straight into some digital marketing project ideas that will strengthen your base and allow you to climb up the ladder. 1) Customer Satisfaction for a Digital Marketing Agency One of the best ideas to start experimenting your hands on digital marketing projects for students is Customer Satisfaction for a Digital Marketing Agency. Online marketing agencies might use different digital marketing strategies to drive sales. Customers usually are more satisfied when they get instant gratification for their money spent. Digital marketing is so vast that some strategies work best in the long term, so best in the short term, some works best with specific industries, etc. Doing a customer satisfaction survey for a digital marketing agency helps you understand the most accepted strategies in digital marketing. Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert 2) Return on Investment for Various Digital Marketing Strategies As part of this project idea, you can contact different companies and understand the budget they spend on digital marketing and analyse the return that they are expecting. Few metrics you can collect are Future Value, Net Present Value and Internal Rate of Return. Adding this as your digital marketing projects  can help your resume look much more interesting than others. 3) Google Search Engine Marketing Case Study Analysis Search engine marketing is the use of search engine optimization (SEO) technique to rank the client’s website first on google search for the target keyword. This drives organic search traffic into the client’s site, some of which will ultimately convert to a sale. You can run a campaign to analyze different SEO strategies and compare them with other digital marketing strategies.  4) Analysis of New Product Launch Using Google Double Click DoubleClick Digital Marketing (DDM) is an integrated advertising platform allowing businesses to create and manage digital marketing campaigns across multiple online media channels. Thus Google DoubleClick gives a holistic platform, especially for new product launches to create the initial hype across the entire internet. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses 5) Social Media Strategies for Online Shopping Cart So, why not use your skills to develop an impressive digital marketing project based on social media? Today’s advanced digital marketing strategies revolve around remarketing and retargeting. Remarketing is a way to connect with the users who previously interacted with your website. Consider a situation in which a user came to your website, added his favourite products to cart but didn’t checkout. Remarketing allows you to retarget him with the ads of products that he has in his cart. Targeted remarketing gives the user a very tempting second thought making the chances of conversion much higher. Google Ads Remarketing and Facebook pixel are the best known remarketing platform which you can use as case studies for your project. 6) Analytical Comparison of Traditional Marketing to Digital Marketing There are lots of differences between conventional marketing strategies and digital marketing and the returns that you make. Few items you can analyse are total marketing expense, ability to measure ROI, ability to receive feedback, conversion ratio, interaction with the audience. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 7) Facebook Analytics For Targeted Marketing Facebook Analytics was rolled out in May 2018, and not many businesses have started using it yet. It helps advertisers understand the entire journey of a targeted user across all facebook channels like desktop, mobile app, messenger facebook lite etc. Analytics is a powerful addition to Facebook Ads Manager that helps to analyse Ad viewers at a complete granular level. 8) Customer Preferences on Coupon Code Based Promotional Activities Coupon code is a sophisticated digital marketing tool helping to drive sales, improve customer loyalty and build the brand. Coupons usage data has become vital information for various AI-based e-commerce algorithms to predict customer behaviour. Thus coupons offer a 360-degree marketing strategy. As part of the project, you can collect data from different companies on how and when they supply coupons, the ROI when it comes to discounted prices, how they use the coupons data etc.  9) Report on Tools to Analyze Digital Marketing Competitors The easiest way to design your marketing strategy is to analyze your competitors, emulate them and outperform them. There are different tools for different digital marketing platforms to analyze the respective competition. For example, SpyFu, SimilarWeb, SEMrush are for SEO competitor analysis and InfiniGraph, SroutSocial, Phlanx are for social media platforms.  In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses 10) Analysis of Visual Keyword Tools for Search Engine Marketing Countless keyword analysis tools in the market are capable of connecting to search engine APIs, get all the data related to organic searches, perform analysis and present the best combination to users. There is a rising demand for keyword research tools that present the data in a way that’s pleasant to the viewer’s eye, i.e., giving importance to the visual representation of the data. For example, LSI (Latent Semantic Indexing) keywords can be shown linked to the original keyword forming tree-like branches. Some of the popular tools are Keyword Eye, Thesaurus, Google Wonder Wheel, Google Trends, Microsoft adCenter Labs Keyword Research etc. For the project, you can make an initial list of tools, sign up for all these tools and use them to analyse their presentation styles, User experiences, data accuracy etc.  Also read: Digital Marketing Interview Questions Digital Marketing Topics For BBA There are plenty of digital marketing topics for BBA pdf that are available online. The list below contains some of the trendiest digital marketing project topics for students pursuing BBA.  Social Media Campaign Analysis The first one to make it to the list of the top digital marketing project topics includes an analysis of social media campaigns. Campaigns are one of the most followed techniques by every brand owner. It can be either paid or organic. Depending on the results, brand owners then make their future decisions that ultimately determine the profit or loss of a business.  SEO Studies Of Websites The second trendy topic to make it to the list of digital marketing projects is SEO studies of websites. SEO is by far one of the most important elements for a business, to make a website more visible and boost traffic and lead. Therefore, conducting an in-depth SEO study on any website of your choice can actually add that extra value to your resume. You can also prepare SEO reports accordingly, based on the websites that you have analyzed.  SEM Case Study This is yet another interesting topic that can be added to the digital marketing topics list. SEM, also known as Search Engine Marketing is especially beneficial for driving traffic to websites and is a key metric for most businesses. However, before working on these kinds of topics, you need to have a detailed understanding of Google AdWords and only then can you work on the different SEM strategies for the paid advertising of brands on search engines.  Keyword Research Here is another interesting topic to make it to the digital marketing topics list. There has been a constant demand for tools that can generate business-relevant keywords. You can pick out any website of your choice and then work accordingly. It will not only enhance your basic knowledge of keywords, but also help you to understand the importance of the same in increasing the visibility of a brand or website, and also in increasing sales.  Blogging  Blogging can be a great way, especially if you are new to the SEO world. You can create your own blog domain on different platforms like WordPress and Medium. It will definitely be one of the best ways to ensure a hands-on experience in trying to market your blog organically so that when you later move to better clients, you will feel not only confident but also have extensive knowledge. You can perform a basic keyword search, and you will get to know what are the other keywords being searched with regard to the topic you have chosen.  If you are still not satisfied with this list, you can also refer to other digital marketing projects for students pdf or digital marketing project topics for BBA pdf, that are available online.  ROI Digital Marketing Strategies In this project, you must determine the ROI obtained through different digital marketing strategies. The ROI refers to the returns of investment for a particular project that you have worked on. This is not only an exciting project but also one of the most vital marketing project topics.  Here, you get to learn how to communicate with different firms and businesses. Besides, you also stand to learn more about the different digital marketing strategies they make use of. So, you find out the ROI that they make based on that.  Moreover, you require data on future value, rate of return, and net present value. This is why you have to learn about the proper digital marketing methods to get the ROI for your social media marketing project. PPC Marketing Strategy PPC is also known as pay-per-click marketing, which is a great advertisement ideas for students. It is a strategy where a company or business has to pay a certain amount for the ads to be clicked. This enables them to bid for advertisements for their website. These advertisements are displayed on the front search page of the search engine. As soon as a user types in the keywords, the resultant front page displays the PPC websites. You can either design your website or find out from a small business how they make income through PPC. Typically, large organizations or businesses don’t make use of this marketing method. Instead, it is mainly used by small to medium businesses. It is an interesting topic nonetheless.  Email Marketing with ROI As the name implies, a business has to communicate directly with its current set of clients and potential clients through email. Why send an email? Well, an email is a crucial part of any digital marketing strategy for any business or firm, specifically mba marketing project topics.  That is because it contains vital information about a product or service. Perhaps, the company is releasing a new product, or they are offering a discount on a popular product or service for a specific period of time. Emails form  a practical part of communication with clients. Millions of people use their email on a regular basis. So, the chances of them bypassing the email stand quite rare.  Email marketing can provide firms with a very high percentage of ROI (4000%), to be specific. That is a high figure to be ignored. To do that, you have first to make a list of your current clients and potential clients with a project report on digital marketing.  Usually, companies make use of an active campaign. The emails are then distributed and then tracked using the email service provider, making it easier for the firm to take note of things. We are sure this project will help you understand more about the nuances of digital marketing. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Final Thoughts and Conclusion Here’s a comprehensive list of digital marketing project ideas for college students. Some will involve reaching out to other businesses for data collection, while others can be completed independently. These serve as a starting point for tailoring your own projects. Choose one that resonates with you and enjoy exploring it. Hands-on experience with such projects is crucial for excelling in digital marketing.  Only through working on digital marketing projects can you truly understand search engine functionality, utilize available tools, and implement various strategies in everyday tasks. Utilize the project ideas provided to develop your own digital marketing projects.  Finding the right digital marketing certification is crucial for determining your placement and salary potential. Consider MICA’s PG Certification in Digital Marketing and Communication Program to gain MICA alumni status. 

by Sriram

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31 May 2024

Python Developer Salary in India in 2024 [For Freshers & Experienced]
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Python Developer Salary in India in 2024 [For Freshers & Experienced]

Wondering what is the range of Python developer salary in India? Before going deep into that, do you know why Python is so popular now? Python has been taking the world of programming by storm since the last decade, and with each passing year, it is only growing in popularity. Surprisingly, the language is 3-decades old and has even surpassed ‘traditional languages’ such as Java, C# and PHP.  According to the 2019’s StackOverflow’s Developer Survey, Python is the 2nd most loved programming language in the world. As a result of its versatile nature, it has become one of the most high-in-demand technologies around the world. As a result, a Python developer’s salary in India is significantly higher than those who are working with legacy web-development languages as mentioned above. Having data science certification from a recognized institute can improve your salary. We are sure, this must-have sparked a will to become a Python programmer within you! Let’s take a look at who exactly is a Python developer and what is a typical python programmer’s salary in India? Who is a Python Developer & What Do They Do? A Python developer is a software engineer or programmer who specializes in writing, maintaining, and optimizing applications using the Python programming language. Python is a popular high-level, general-purpose programming language known for its simplicity, readability, and versatility. It is widely used in various fields, such as web development, data science, artificial intelligence, machine learning, automation, scripting, and more. Python developers typically have a strong understanding of Python’s syntax, libraries, frameworks, and best practices. They are proficient in using various Python tools and technologies to build robust, scalable, and efficient applications. Depending on their area of expertise, they may focus on different aspects of Python development, such as backend development using web frameworks like Django or Flask, data manipulation and analysis with libraries like NumPy and Pandas, or developing machine learning models with tools like TensorFlow or PyTorch. In addition to their Python skills, a Python developer may also be familiar with related technologies like databases, front-end development, version control systems (e.g., Git), and cloud services. They collaborate with other team members, such as front-end developers, data scientists, and DevOps engineers, to deliver complete solutions or projects. Python Developers are usually in charge of designing, coding software applications with the help of Python language. Primary responsibilities of Python developers are writing code for backend, debug the errors and integrate. Python developers have been working on web development and data analysis for some time now but the relatively recent machine learning is effectively utilizing Python developers to make applications. Python developers salaries in India have increased dramatically after Data Science came into the picture. So, the demand for Python developers is growing with their salaries. Read: Python Developer Skills Python Developers Salary in India: Why it’s so high? Industry leaders like Google, NASA, YouTube, Amazon, Instagram, Facebook, IBM, Netflix uses Python and more and more companies are adopting Python which increases the demand and salary for Python developers. The Python developer salary in India per month typically ranges from ₹33,000 to ₹83,000, with the Python developer salary per month varying based on experience and location. Creators, Problem Solvers, Innovators: The Various Sub-species of Python Developers  According to SlashData, There are 8.2 million developers who use Python in the world and 7.6 million developers who use Java. Python developers are growing in numbers every day. A High Paying Salary and a Bright Future in Python Here are some reasons why pursuing a career in Python can offer a high-paying salary and a bright future: High demand: Python is widely used in fields such as web development, data science, artificial intelligence, machine learning, automation, and more. As companies increasingly adopt digital solutions and data-driven strategies, the demand for Python developers has soared. Versatility: Python is known for its versatility, making it applicable to a wide range of projects and domains. Whether it’s building web applications, analyzing data, or developing cutting-edge AI systems, Python is an excellent choice. Data science and machine learning: Python has become the language of choice for data scientists and machine learning practitioners. Popular libraries like NumPy, Pandas, Scikit-learn, and TensorFlow enable efficient data analysis and modeling, which are essential skills in today’s data-driven world. Automation and scripting: Python is widely used for automating repetitive tasks and writing scripts. This is particularly valuable in IT operations, system administration, and software testing, leading to increased demand for Python automation experts. Startups and tech companies: Python’s ease of use and rapid development capabilities have made it a favorite among startups and tech companies. Joining such companies can lead to exciting and well-paying opportunities. Community and resources: Python has a large and active community of developers, which means there are plenty of resources, libraries, and frameworks available for learning and building projects. Remote work opportunities: Python development often allows for remote work, providing flexibility and opportunities to work with global clients and companies. Read: Why Python is widely popular among developers? Python developers come in various roles and forms. Given below are some of them- Explore our Popular Data Science Courses Executive Post Graduate Programme in Data Science from IIITB Professional Certificate Program in Data Science for Business Decision Making Master of Science in Data Science from University of Arizona Advanced Certificate Programme in Data Science from IIITB Professional Certificate Program in Data Science and Business Analytics from University of Maryland Data Science Courses Python Developers Job Roles Data Scientists Data science is basically statistics implemented through programming. Alongside R, Python has also shown its mettle in sorting out data as per generic as well as specific requirements. As far as India is concerned, Python programmers for data science earn more than both software developers as well as DevOps programmers. The reason for this is that data collection, data cleaning and processing is becoming very common nowadays as companies need data to gather market and customer information.  This requires a niche of Python programmers who are specially trained in the collection and processing of data through libraries like NumPy and Pandas. Data scientists are in high demand in major metros like Delhi-NCR and Mumbai and emerging cities such as Pune and Bangalore.  Responsibilities of Data Scientists Gathering vast amounts of structured and unstructured data and converting them into actionable insights. Identifying the data-analytics solutions that hold the most significant potential to drive the growth of organisations. Using analytical techniques like text analytics, machine learning, and deep learning to analyse data, thereby unravelling hidden patterns and trends. Encouraging data-driven approach to solving complex business problems. Cleansing and validating data to optimise data accuracy and efficacy. Communicating all the productive observations and findings to the company stakeholders via data visualisation. Must read: Data structures and algorithms free course! Data Scientists Salary Range in India The average data scientists salary is ₹698,413. An entry-level data scientist can earn around ₹500,000 per annum with less than one year of experience. Early level data scientists with 1 to 4 years experience get around ₹610,811 per annum. Our learners also read: Free excel courses! A mid-level data scientist with 5 to 9 years experience earns ₹1,004,082 per annum in India. As your experience and skills grow, your earnings rise dramatically as senior-level data scientists around more than ₹1,700,000 a year in India! Source: payscale.com Software Developer As a software developer using Python, your core responsibility involves helping build applications from the ground up – right from gathering initial client requirements to coding the back-end logic, integrating smooth interfaces, exhaustive testing for bugs, and finally rolling out the finished product. For this, you can get better python salary in India. A typical day sees you translating software specifications into robust and efficient Python code that scales reliably. This back-end coding means enabling key computational functions so the software delivers on business needs and getting python developer salary. You’ll collaborate closely with front-end developers who code the UI faces customers see, to ensure seamless data flow between interfaces and business logic powered in Python running behind the scenes. As a Python developer, you leverage and bolster frameworks like Django and Flask to accelerate development and ensure best practices get incorporated along the way, which will be helping you to get python programmer salary in India. The ultimate goal, across the understand-design-code test cycle remains delivering an overall software product future-proof to needs leveraging Python’s versatility, speed and community backing, which will get a job for fresher, and one can be earning python fresher salary in India. As a Python developer, you leverage and bolster frameworks like Django and Flask to accelerate development and ensure best practices get incorporated along the way. The ultimate goal, across the understand-design-code test cycle remains delivering an overall software product future-proof to needs leveraging Python’s versatility, speed and community backing. Responsibilities of Software Developer Translate software specifications and requirements into robust, efficient Python code. Build back-end components and integrate front-end elements to enable software capabilities, with a handsome python programmer salary. Write unit tests to ensure functions exhibit desired behaviour and meet expected outcomes. Perform code reviews, debugging and optimization to enhance software quality. Document code and architecture decisions for future maintenance Collaborate across teams, including product managers and end-users, for feedback and insights into solution priorities. Select appropriate data structures, interfaces and algorithms balancing tradeoffs like security, performance, scalability, etc., based on the use case. Combine Python frameworks like Django, Flask or FastAPI with compatible front-end tech to deliver full-stack solutions. Software Developer Salary Range in India The average salary for a python developer salary in india with Python skills ranges from ₹5 – 15 lakhs per annum, covering both junior to senior levels as there is high demand of python jobs with python programming job salary. Entry-level python developer salary in India for freshers can expect starting salaries of around ₹3 lakhs annually, going up to ₹5 lakhs with 2-3 years of experience. The pay scale of python developer salary for freshers rises with specialized expertise and higher qualifications. DevOps Engineer A DevOps Engineer builds and maintains infrastructure, enabling faster and smoother software delivery by bridging development and operations. Python’s versatility makes it a common choice for automating cloud, infrastructure or CI/CD components underpinning modern deployment architectures, enhancing average salary of python developer in india DevOps Engineers code Python scripts to dynamically provision or decommission infrastructure on demand for development/testing environments using IaC tools like Ansible, Terraform, etc. Python proficiency allows the creation of deployment pipelines and workflows around version control, build/test automation and release management with enhanced python full stack developer salary in India. Other responsibilities include instrumentation to monitor/analyze performance, usage for fine-tuning and ensuring infrastructure security. Responsibilities of a DevOps Developer or python jobs salary Automate infrastructure provisioning and cloud orchestration using Python scripts and IaC tools like Terraform Continuously monitor and analyze systems performance using Python for optimization. Create CI/CD pipelines for building, testing and automating application deployments. Design deployment workflows and version control hooks to promote release consistency Instrument code and infrastructure for observability into metrics like uptime, latency, capacity, etc. Configure containers and container management systems like Docker and Kubernetes for execution Implement security hardening of networks, systems and pipelines based on internal protocols. DevOps Developer Salary Range in India DevOps Engineers or python jobs salary earn attractive remuneration owing to the high demand for automation, cloud and reliability skills. Freshers with some hands-on can expect around ₹5 lakh per annum, rising to ₹9 lakhs yearly with 3-4 years of experience. Candidates with over 5 years of experience skilled in advanced cloud-native stacks can earn ₹10-18 lakhs annually. Here you go, learn python online free! Artificial Intelligence/Machine Learning Artificial Intelligence and Machine Learning are mere umbrella terms for a number of applications that are applied across disciplines and technologies. They also involve  robotics, data analytics, web development, developing chatbots, intelligent application development and much more.  Since late 2017, AI and ML have taken the nation by storm. Frameworks such as OpenCV, PyTorch, and TensorFlow have become buzzwords for today’s AI/ML enthusiasts.  Responsibilities of a Machine Learning Engineer To study and convert data science prototypes. To design and develop Machine Learning systems and schemes. To perform statistical analysis and fine-tune models using test results. To find available datasets online for training purposes. To train and re-train ML systems and models as and when necessary. To extend and enrich existing ML frameworks and libraries. To develop Machine Learning apps according to customer/client requirements. To research, experiment with, and implement suitable ML algorithms and tools. To analyze the problem-solving capabilities and use-cases of ML algorithms and rank them by their success probability. Salary of a Machine Learning Engineer in India The average annual salary of a machine learning engineer is ₹671,548.  Machine learning engineer with less than 1 year experience earns around ₹500,000 per annum which is clearly one of the highest entry-level salaries in India. Early level machine learning engineers charge ₹672,106 per annum, obviously, depending on their skillset, location and demand. The average salary of a mid-level engineer is ₹1,173,074 per annum. If they think that’s great, you will find the salary of senior-level engineers (more than 10 years experience) inspiring as they earn more than 2 million rupees per annum.   Source: payscale.com Web Developers Web development is never going out of demand. Web development requires robust and flexible languages, and Python fits the bill. Frameworks like Django and Flask have helped create amazing web applications that have stood the test of time and user load.  As a result, the demand for Django and Flask developers is rapidly growing and the development market is seeing a large migration from the PHP/.NET region towards Python. The high package of a Django web developer is an example of a typical Python developer’s salary. According to estimates by Glassdoor.in, the average salary of a Python programmer in India in website development is around ₹ 43,504 per month. This differs from region to region. Python Web Developer Salary in India Average web developer annual salary in India is ₹309,161, for experience between 1 to 4 years. For an Entry-level web developer, with the experience range lesser than 1 year, the average salary is ₹225,076 per year. These numbers vary widely with a change in location, for instance, a Python developer fresher salary in Ahmedabad can be a bit lesser than the one offered in Bangalore which holds a higher job opportunities. For senior-level web developers, the average annual salary (10 to 19 years experience), goes up to ₹1,000,000 per annum. Source: payscale.com 3 Key Reasons You Should Learn Python 1. Efficiency There is so much that you can get done with Python, and that too within a simple snippet of code. Instead of creating complicated loops, you can use regular expressions. There are just so many resources that make any Python application easy to write and understand, which is in stark contrast to what you get with other programming languages. This includes all fields like data visualization, machine learning, and web development. 2. Python is easy to learn Perhaps, simplicity is one of the most common reasons why Python is becoming one of the most preferred languages in India. Concepts such as loops, conditions, functions, and other such technical parts are easier to learn as compared to learning them in C++, the most basic of all Object-oriented Programming Languages. 3. Python is also used in academia Python is now being taught in the computer science curriculum in schools and colleges. As a result, learning the language becomes easier right from the beginning. The existence of Python as a development language has gradually gained traction and, thus, entered various industries. Also, Python is being used in universities for research and development in disciplines such as Robotics and Artificial Intelligence Systems. 4. Python is highly flexible and extensible A key highlight developers love about Python involves the simplicity with which code can get extended and interconnected across pieces like building blocks owing to Python’s emphasis on object-oriented programming, readability and modularity, for python developer fresher salary. The extensive standard library coupled with multitudes of specialized libraries for needs by simply importing modules makes solutions highly configurable – spanning use cases like quickly scripting a dashboard visualizing supply chain analytics to architecting a scalable microservices web platform powering an e-commerce business, which is an opportunity with high python full stack developer salary in India. 5. Python has a library to cater to your every need. The ubiquitous presence and maturation of standardized libraries for needs ranging from automation, analytics and data visualization to cutting edge AI research has cemented Python’s popularity globally. Over 150,000 readily usable Python libraries on centralized repositories like PyPI spare developers for reinventing the wheel; instead, they can simply import targeted functionality with a single line of code and hit the ground coding applications in no time, leveraging community wisdom coded into packages like Numpy, SciPy, Pandas, Matplotlib catering from science to engineering use cases or niche vertical needs. 6. Python makes web development a breeze Python’s extensive web frameworks like Django and Flask simulate drag-and-drop components enabling developers to stitch dynamic databases and front-end code with back-end business logic glued together by Python scripts serving request-response cycles in no time without convoluted code setups – granting precious time for honing application functionality rather than build intricacies. The smooth on-ramp coupled with scalability for heaviest traffic sites like YouTube or Dropbox, keeps Python a darling for hobbyist weekend programmers and expert web architects alike. 7. There’s plenty for Data Visualization Python’s data analysis and visualization capabilities make insightful dashboarding accessible without needing niche proprietary tools or coding expertise. Simple wrappers using Matplotlib, Plotly, Seaborn or Bokeh allow stunning interactive charts, enabling decision-makers easily monitor key business metrics visually. Adoption ease also allows non-programmers like business analysts picked up Python for enriching reports, elevating access to impactful data interpretations. 8. Python comes with numerous testing frameworks Mission-critical code depends on exhaustive testing frameworks like UnitTest or PyTest that ship out-of-the-box alongside the Python distribution itself, making testability and resilience first-class citizens when engineering software systems, unlike niche languages focusing solely on functionality. These batteries-included testing modules, coupled with Python’s inherent readability for requirements traceability, bolster quality assurance – explaining its embrace for startups building advanced analytics or robotics systems where innovation velocity and correctness carry equal priority.  9. Python is great for scripting and backed by an active community. Python gives working software in minutes, catering to automating mundane tasks, protein folding simulations or data pipelines for business insights alike without ceremonious coding setups – endearing it to veterans and hobbyists who value both productivity and joy in engineering world-class solutions. Globally, it is the most taught first language at universities while Python conferences Host tens of thousands of practitioners sharing expertise across domains thanks to its readable syntax and ubiquity spanning systems programming to quantum computing alike. Watch our Webinar on How to Build Digital & Data Mindset document.createElement('video'); https://cdn.upgrad.com/blog/webinar-on-building-digital-and-data-mindset.mp4   A High Paying Salary and a Bright Future in Python: Some Key Stats The career opportunities in Python, as well as the salary structure in Python, go hand in hand. Naturally, the scope for Python is very high. The salaries for a Python developer are high, not just in India, but also in countries like the UK and the US since Python is the fastest-growing programming language in these countries. The average salary of a Python developer in India with 2 to 4 years of experience is around ₹5 lakh, whereas that of a Ruby developer (comparing to Ruby since it is touted as potential competition to Python) is ₹4.48 lakh. On the other hand, a Python programmer’s salary in Germany, around 48,458 Euros. Coming to Canada, the same will fetch you around Ca $99,581, which is actually triple to that of the median wage in Canada.  Going by the above stats, we can say that the career of a Python developer with decent experience is stable and fetches an attractive income.  Check out all trending Python tutorial concepts in 2024 Factors Affecting Python Developer Salary in India Python Developer salary in India can be affected by multiple factors. Let’s see some primary salary affecting factors: Experience Location Job Role Skillset Python Developer Salary Based on Experience Let’s see how Python developer salary in India varies based on experience. Entry-Level Python Developer Salary The average salary of entry-level Python developer salary in India is ₹427,293. Mid-Level Python Developer Salary The average salary of a mid-level Python developer salary in India is ₹909,818. Experienced Python Developer Salary The average salary of a Senior python developer salary in india is ₹1,150,000. Let’s see how the salary increases with experience:   Source Experience Salary 1 Year ₹ 3.4 Lakhs 2 Year ₹ 4.6 Lakhs 3 Year ₹ 6.0 Lakhs 4 Year ₹ 7.5 Lakhs Python Developer Salary Based on Location Gurgoan is becoming the dream city for Python developers with the highest – ₹700,717. Bangalore – The Silicon Valley of India pays ₹669,787 to Python developers. Hyderabad pays the least with  ₹475,000 and Pune & Chennai pays  ₹540K to Python developers. While Python developer fresher salary in Ahmedabad can range from anywhere between ₹1-7 lakhs per annum further depending on skills.  Location Average Salary Bangalore ₹669,787 Chennai ₹540,131 Mumbai ₹579,728 Delhi ₹600,000 Hyderabad ₹475,000 Pune ₹540,131 Gurgoan ₹700,717 Source: payscale.com Python developers from Gurgoan & Bangalore earn 26% & 21% more than the rest of India respectively.  Chennai, Pune and Hyderabad are among the lowest-paying cities for the Python developers in India. Python Developer Salary Based on Job Role There are multiple roles Python developers play in Information Technology like Data Scientist, Machine Learning Engineer, DevOps Engineer, Web Developer, etc. Let’s have a look at their average annual salary in India based on their roles. Source Job Role Average Salary (Approx) Python Web Developer ₹427,293 Data Scientist ₹822,895 Machine Learning Engineer ₹701,354 DevOps Engineer ₹707,786 Python Software Developer ₹573,220 Source Python Developer Salary Based on Skillset When Python developers have knowledge of other skills, it increases their salary accordingly. CV Compiler has conducted research about the skillset which are in-demand. Python full stack developer salary increases and decreases according to these skill sets.  Source: CV Compiler So, when Python developers increase their skills in the above-mentioned languages, their demand and salary will rise exponentially. Also, how strong you are with the Python tools plays a vital role in your selection process. Python Developer Salary on Other Countries US: Python developers average annual salary is $117,000. Source UK: Python developers average annual salary is £67,000. Source Future Scope of Python in India Python language has become increasingly popular in the last few years. It has enabled the developers to create unique applications that are interactive in nature and gather the interest of the customers. This has also affected the python full stack developer salary. Big data, machine learning, and computer science are rapidly gaining traction in India, one of the world’s fastest-growing economies. Since Python is adaptable, it is popular in India. Its simplicity has also made it popular in the analytics industry. The use of Python in various industries, such as healthcare and retail, offers a variety of career opportunities for python programmers. With the advancement of AI and machine learning in India, Python’s acceptance will grow more widely. This will also help developers gain a good amount of experience, and the full stack python developer salary will be according to their experience.  Programming languages such as Python are widely used to create systems and applications. The Python programming language simplifies the tasks of major companies and search engine giants. In order to address their challenging programming problems, Google, Facebook, Quora, and Yahoo. use Python programming. Due to this, it is important that you develop your ideas in Python as soon as possible.  Skills required to become a successful Python programmer Expertise in Python is not easy to attain. This also affects a full stack Python developer salary. Although it requires advanced ideas and skills, it is a process that takes time. Here are the skillsets that you will require to become a successful python programmer –  Core Python Proficiency  You need a solid foundation in core python programming to be able to gain from its benefits. You need to comprehend all kinds of data structures so that you can handle all situations at all times. This will help you get better jobs and better Python jobs salary. Understanding the Python Framework One of the main advantages is that Python has the largest number of libraries accessible. However, to work in the industry as a Python developer, you need to be an expert in them. You should also be familiar with Python frameworks to get a better Python jobs salary. Understanding of Data Structures and Algorithms A solid grasp of foundational data structures like arrays, hashes, trees, stacks, etc, allows Python developers to store efficiently and access program information based on optimization tradeoffs around lookup speed, memory needs and code flexibility. Additionally, fluency in techniques like recursive algorithms, bitwise operations, and complexity analysis strengthens problem-solving abilities. Database Knowledge Virtually all programs create, store, update and query information permanently beyond application lifetimes. Python developers need a working grasp of both SQL and NoSQL databases to build versatile data persistence layers. Python maximizes utility via native integration with nearly all database types like MySQL, MongoDB, Cassandra, DynamoDB and Postgres – facilitating smooth data pipeline development for apps via Python SQL libraries like  SQLAlchemy. Understanding database design aspects like normalization vs denormalization, optimizing queries, indexing appropriately and securing data access enables crafting structured or unstructured data platforms as needed for use-cases like analytics, transactions or stream processing. Version Control Systems Expertise in leveraging version control systems like Git, Mercurial, or SVN is imperative for Python developers to track code changes, maintain history, and enable collaboration with other developers. When containerised, Python code integrates natively with version control to maintain builds, deployments and infrastructure state. Through branching strategies, pull requests and distributed version control mechanisms; Python teams organise collaboration at massive scales leveraging GitHub or BitBucket. Automation workflows around testing, integration and deployment also interplay closely with version control systems today. Combining Python and version control mastery helps businesses quickly orchestrate changes consistently and securely. Front-End Technologies For holistic full-stack development beyond just backend logic, Python programmers need working exposure on front-end layers dealing with UI and UX. Basic understanding of HTML/CSS and JavaScript allows Python developers to supplement robust back-end application APIs and logic with presentation tiers and visual interfaces for end-user interactions. Increasing use of frameworks like React also warrants awareness for enhanced responsiveness and dynamic experiences. Even server-side templating languages like Jinja2 in Python assist in binding data seamlessly from backend Python code into templates for front-end rendering. With Python capable of handling full-stack, versatility across layers unlocks user-friendly development. Testing and Debugging With widespread Python adoption in mission-critical use cases, rigorous testing and debugging represent non-negotiable best practices for Python developers aiming to build resilient software. Disciplined application of test-driven principles leveraging Python’s extensive in-built testing tools like unit test minimizes regressions and unintended consequences even as software complexity and collaborating teams grow manifold. Other imperative skills include fluency in techniques like white box testing, behavioural testing, performance benchmarking, mocks, test case parameterization and exception handling that boost quality assurance. The stakes remain high in fields like financial trading platforms or industrial controls where both velocity and precision carry equal priority – objectives fulfilled by Python thanks to its versatility and testing rigor capabilities. Python Developer Salary in India – Company Wise Companies Average Annual Salary Forbes Global 2000 ₹6.7 Lakhs Public ₹6.4 Lakhs Fortune India 500 ₹6.1 Lakhs Conglomerate ₹6.5 Lakhs Startup ₹7 Lakhs MNC ₹5.4 Lakhs Source How to prepare for Python interviews to land the best jobs Python coders are in great demand, thus, if you want to get an interview with a top tech company, you must shine in Python coding interviews. Jobs for Python developers have increased over the past several years as a result of its adoption by some of the biggest organizations in the world, such as Netflix and PayPal, in a variety of coding contexts, from games to online apps. To test the limits of cutting-edge technologies like data science, data analysis, AI, natural language processing, and machine learning, they recruit Python engineers. The Python coding interview questions listed here can assist you in planning if you’re preparing for a technical Python interview. Discover the qualities that employers want in Python developers, as well as the top advice for beating the competition. This information might be useful if you are getting ready for a technical interview for a software engineer, tech lead, engineering manager role, or software developer. You must be knowledgeable about the major web frameworks, multi-process architecture, and object-relational mappers, to establish yourself as an excellent candidate. You may have an advantage over all other applicants if you have expertise in other programming languages such as Java, experience with network management, scripting, creating data storage solutions, and other talents that recruiters feel are useful to the organisation.  Salaries of Other Software Related Roles Compared to Python Let’s look at the average salaries of other software related roles compared to Python developer salary in India. Ruby on Rails Developer average annual salary in India:  ₹471,015 Java Developer average annual salary in India: ₹507,714 Perl Developer average annual salary in India: ₹683,140 C++ Developer average annual salary in India: ₹452,227 Front end Developer average annual salary in India: ₹490,385 .Net Developer average annual salary in India: ₹413,145 PHP developer average annual salary in India: ₹287,651 Python Developer average annual salary in India: ₹555,776 Source: payscale.com Read our popular Data Science Articles Data Science Career Path: A Comprehensive Career Guide Data Science Career Growth: The Future of Work is here Why is Data Science Important? 8 Ways Data Science Brings Value to the Business Relevance of Data Science for Managers The Ultimate Data Science Cheat Sheet Every Data Scientists Should Have Top 6 Reasons Why You Should Become a Data Scientist A Day in the Life of Data Scientist: What do they do? Myth Busted: Data Science doesn’t need Coding Business Intelligence vs Data Science: What are the differences? To Summarize the Whole Discussion No wonder that Python is growing by leaps and bounds, and that it is finding a great utility in all sorts of applications and fields. This utility, in turn, is further fueling the need for Python. If you are one of those programmers/developers who think they are stuck in a dead-end programming job, this is your opportunity to make it big by learning Python. So, be it web development with Django/Flask or data science with Pandas and NumPy, Python is going to fetch you significantly higher pay. We hope you liked our article on Python developer salary in India. These numbers above are not set in stone. The real influencer of your salary is the skills you have,  the mastery you have attained over them, and how quickly you grow and make the company grow as well. If you are reading this article, most likely you have ambitions towards becoming a Python developer. If you’re interested to learn python & want to get your hands dirty on various tools and libraries, check out IIIT-B & upGrad’s Executive PG Programme in Data Science.

by Sriram

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21 May 2024

Top 24 Commerce Project Topics & Ideas in 2024 [For Freshers]
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Top 24 Commerce Project Topics & Ideas in 2024 [For Freshers]

In this article, you will learn the Top 24 Commerce Project Topics & Ideas. Take a glimpse below. Best 24 Commerce Project Ideas & Topics  Read the full article to know more about the project Ideas & Topics in detail. Commerce is fundamental to the success of any business. To streamline trading operations and maintain profits, the industry must focus on commerce, which deals with a lot more than just selling and buying. As the world is digitizing, eCommerce solutions are increasingly becoming common. The advent of machine learning and AI has further enhanced the effectiveness of eCommerce. While the world is moving fast, it is important to upskill ourselves to get the edge over the competitors. upGrad offers some of the best free courses for working professionals to compete in the market.  Why is Commerce important? With the global economy projected to achieve the US$100 trillion milestone in 2022, it is not surprising that commerce has established itself as a vital stream. So, whether you are deciding on your 6th sem project topics, writing a dissertation on online shopping project topics, or compiling a “Project topics for commerce students” pdf, you will have to consider the role of commerce in the real world. As a society, most of our activities revolve around buying and selling goods and services. At some level, we are all economic actors. Right at this very moment, you must be reading this article on a gadget you bought from a retailer. It’s next to impossible to not depend on the market for our needs today.  In fact, as a Commerce graduate, you will have to depend on the market as a salaried employee, a business owner, or an entrepreneur. You will have to sell your services or products to buy other services and products. In some capacity, commerce will become a part of your life.  The business of buying and selling is at the heart of commerce. As a student of commerce, this view of commerce would be an over-simplification. If you were to browse articles related to commerce stream or look up commerce topics for presentation, you would come across a diversity of topics. The discipline covers a multitude of subjects beyond just buying and selling activities, such as accounting, labor relations, supply chain management, and financial markets.  Whether you are taking a micro or macro-view, trade and commerce play a role in our everyday lives as members of a household, community, nation, or the world. You might pick up a newspaper article telling you about global inflation- there is commerce involved.  Further, with globalization and the advancement of technology, world commerce has transformed. And commerce as a discipline has had to evolve with these shifts and will continue to do so. For example, online shopping project topics exploring the role of digital technology and the impact of globalization on economies is one of the more popular commerce topics for presentation.  As it directly or indirectly impacts a large section of the world population, e-commerce is a notable topic of discussion amongst graduate and post-graduate students of commerce. Working on projects to find solutions to trade-related issues, and explore operational challenges, among others is an important part of their curriculum.  Given the vast pool of trending commerce project ideas, it may be difficult to choose a topic for your project. Commerce encompasses various business domains, with trade and selling being the pertinent ones. You require deep analysis and understanding to pick a topic that serves your interests and career goals. If analytics is your forte, and if you want to hone your skills, consider pursuing our business analytics certificate designed specifically for analytics aspirants. In this article, we have compiled a list of interesting and innovative commerce project ideas to help you with your project. Irrespective of the topic you choose for your final project, you stand to gain immense knowledge and expertise to leverage exciting career opportunities.  How to Choose a Good Project Topic for the Commerce Project For Final Year Students? Choosing a topic for your m.com final year project topics is a crucial decision that requires careful consideration and no doubt guidance. The right topic can make your project engaging, insightful, and valuable. So, keeping the above points in mind, here are some points to help you select a Trending project topics for commerce students for your project: – Interest and Passion Always choose that topic in which you have great interest. The reason being when you have interest in the subject, you will give your 100% making it more enjoyable and likely resulting in a better outcome. Relevance to Commerce Ensure that the topic is directly related to commerce. It could be a current trend, an emerging issue, or a classic concept you want to explore in depth. Narrow and Focused A broad topic can be overwhelming and challenging to cover in depth. So, narrow down your focus to a specific aspect or sub-topic within commerce. For example, instead of “Global E-Commerce Trends,” you could focus on “The Impact of Social Media on Online Retail Sales.” Originality and Uniqueness While some topics are popular and well-studied, try to bring a unique perspective or angle to your chosen topic. Look for gaps in existing research or areas that haven’t been explored extensively. Feasibility Consider the availability of resources, data, and information related to your chosen topic. Ensure you can access enough credible sources to support your research and analysis. Practical Application Choose a topic that has real-world relevance and application. Consider how your findings could be applied in business settings or how they might address a practical issue. Current and Emerging Trends Topics related to current trends, technological advancements, or emerging practices in commerce tend to capture attention. They showcase your ability to stay updated with the industry. Looking to leverage your commerce background? Dive into the wide range of career options for commerce students and unlock the door to numerous opportunities that await you in the business world. Alignment with Learning Objectives Review your course or program objectives. Your project should align with the key concepts you’ve learned and demonstrate your understanding. Market Analysis If applicable, conduct a preliminary market analysis to identify areas of commerce that require more attention or improvement. Addressing these gaps could lead to an impactful project. Consultation with Faculty/Advisors Discuss your ideas with your faculty members or project advisors. They can provide valuable insights, suggest modifications, and guide you toward a more refined topic. Feasibility of Data Collection If your project involves data collection, consider the ease of gathering data. Complex data collection processes might require more time and resources. Ethical Considerations Ensure that your chosen topic doesn’t raise ethical concerns. Commerce projects might involve sensitive data or controversial issues, so it’s important to approach them with ethical integrity. Cross-Disciplinary Approach Explore topics that intersect with other disciplines like economics, psychology, or technology. This can add depth and uniqueness to your project. Scalability While your project might be limited in scope, consider whether the topic has the potential for broader applications or research beyond your project. Audience Appeal Think about your target audience. Will your project be interesting and informative to your peers, instructors, and potentially even professionals in the field? Personal and Professional Growth Choose a project topics for commerce that fulfills academic requirements and contributes to personal and professional growth. Acquiring in-depth knowledge about a relevant topic can be valuable in your future career. Remember that the process of selecting a project topic is iterative. You might need to refine and narrow your ideas as you gather more information and feedback. Take your time, conduct thorough research, and select a topic that aligns with your interests, skills, and academic objectives. Curious about the most lucrative career paths in commerce? Explore our detailed guide on the highest paid jobs in India in commerce, and aim for a prosperous future in the business world. So let’s get started with the list of trending project topics for commerce students Best Commerce Projects & Ideas For College Students & Beginners In any field, the end consumers are given top priority. Their choices, preferences, and demands are factors that form the basis of marketing strategies and manufacturing operations. It is evident that we are dependent on commerce to ensure this chain of processes runs smoothly.  If you are wondering what kind of commerce projects could bring you closer to your goals, here is a thought-out list of 8 projects that will not just familiarize you with the existing problems in commerce but also provide solutions. Furthermore, they will be a glowing addition to your resume and increase your chances of success in this all-encompassing field of commerce. To increase your resume weightage, doing a business-related course would be beneficial. For example, our business analytics certificate has 100+ hours of learning with case studies and live sessions aids you positive career growth.  Topic 1: Impact of Outsourcing Material Availability Decision-Making  Objective: To determine the criteria used while deciding to outsource material availability along with strategizing the outsourcing process. Outsourcing is a beneficial practice but at the same time, it poses a variety of challenges. Every industry seeks low labour cost, however, numerous other aspects require attention when outsourcing.  Although outsourcing is done at various levels, if you have a clear set of goals and strategies, more often than not, it will prove to be advantageous. It is important to understand that the performance of a company and its outsourced aspects do not have a connection because it does not impact the material availability directly.  Usually, two challenges are seen: the first one being, the time challenge, where the production process is slowed down due to unavailability of material and the second, more pressing financial challenge. Through this project, you can find solutions to both challenges.  Impacts of outsourcing- Affects delivery time Product quality Employee productivity Cost Benefits of outsourcing- Flexible staffing arrangement Better risk management Gain customer satisfaction  Increased efficiency Reduces labour cost Cost cutting Saves time Improves quality Helps in relieving workload Also read, Career options in science after graduation Topic 2: Monetary Policy – Enhancing Employee Performance Through Monetary Incentives Objective: To perceive the relationship between monetary incentive and employee performance. It is observed that bonuses ate fixed according to the employee’s performance, however, hard work being intangible is not considered. Therefore, it can be deduced that monetary incentives are independent of the performance, since the bonus and allowances are fixed according to a specific performance parameter. Moreover, the failure of a company’s promise to release the bonus on time also leads to dissatisfaction and demotivation among its employees.  On the other hand, companies can attain their target by quoting the performance bonus in advance, thereby, stimulating employees to perform more efficiently and proactively. This project will help you comprehend how effective monetary incentives are imperative to employee satisfaction and alleviating the attrition rate in the company.  Why are monetary incentives necessary? Rewards employees Profit sharing, partnerships, ESOPS, etc., increases the ownership attitude  Helps in acquiring quality talent Controls attrition  Increases employee satisfaction Increases employee engagement Improves organisation’s performance Types of monetary incentives- Bonuses ESOPS Rewards Commissions Added allowances payment Wage incentives Referral benefits Profit sharing Also read: Career options in medical Topic 3: Outsourcing Human Resource in Beverage and Food Firms Objective: To understand the implications of outsourcing human resource functions on organizational performance. This includes finding potential benefits and analyzing how it directly impacts employee performance and thought process. Not allocating the budget for the Human Resource department leaves companies with one option — outsourcing. This may have decreased the company’s liability for its employees, but it has not been very beneficial for those who seek a long term and focused career.  Outsourcing of human resources is usually undertaken to reduce costs for a company as well as bring productive resources onboard. However, neither of these parameters remain fulfilled in the long run. It is often observed that this leads to a disconnect in employees, which reflects in their attitudes as they then carry out assigned tasks irresponsibly. Outsourcing has also observed a high attrition rate among employees. This is especially common in the food and beverage industries, where the time-sensitive nature of commerce takes a toll on human resource professionals. Types of outsourcing- International & Domestic Onshore Nearshore Offshore Benefits of Outsourcing Human Resource in Beverage and Food Firms- Lower administration costs Cost effective Streamlining of important functions Program Management Employee satisfaction Provides additional services due to lower limitations Growth  Flexible  Payroll Management Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Topic 4: Role of E-Commerce in Reducing Operational Cost Objective: To evaluate how e-commerce aids the reduction of functional costs by making a comparative analysis. This project emphasizes the benefits of eCommerce in today’s world. It is clear from the recent pandemic as well that electronic transactions have grown exponentially. An organization that will operate through a physical office will have significant costs to bear as compared to organizations that can function remotely. These costs include logistics, administration, salesperson salary, the lease on storefront, electricity, telephone, heating/cooling, taxes, displays, repairs and maintenance of the building. On the contrary, for a virtual office, the entailing costs include web hosting charges, shopping cart software, and distribution rates. This accounts for much less than the expense involved with physical offices.  Both functional and operational costs are affected by eCommerce. Furthermore, e-commerce also has many other unmatched benefits when compared with offline commerce methods.  Benefits of reduced cost in e-commerce: Self-regulating Increased revenue Utilisation of revenue into product development Creates a competitive advantage Ways to reduce cost in e-commerce: Supplier tie-ups Reduce returns Marketing budget  Inventory management Shipping methods optimization Topic 5: Reducing Unemployment Through a Co-Operative Movement Objective: To establish a co-operative movement in a working society and analyze its benefits on society members. It also evaluates various aspects of the co-operative movement that provide support to team members. This project helps us gain an understanding of the benefits of a co-operative movement in reducing unemployment. The analysis concludes that co-operative movements support employees and their well-being in terms of education and growth, thus, every organization must adopt one. It is recommended that since a co-operative movement encourages and supports existing employees to study further and take up training to scale their skill sets, it must be made compulsory for every establishment. To facilitate the set up of the cooperatives, the project recommends aiding organisations financially in the form of loans from the co-operative banks.  Consequently, establishing co-operative banks is also deemed significantly beneficial. Also Read: Top 10 Highest Paying Jobs in Commerce Field Topic 6: An Analysis of the Downside of Co-Operative Thrift and Credit Society Objective: To shine a light on the futility of establishing a co-operative and credit society. This kind of society is set up in organizations to help employees save a certain percentage of their salaries. These savings will support them after their retirement and can be used as an investment. However, it is noticed that such a society does not form a consensus as the goals are not attained. With a disparity in the financials and personal contexts, this society has not been able to satisfy its members. This is due to poor inspection, and the irresponsible attitudes of authoritative people that have marred the interests of its members. Another important aspect that this project highlight is that when members take a loan from a credit society, they are often not in a position to return it, indicating a loss of money. The bad debts increase and the vested member’s interest is exploited unfairly. Types of unemployment- Voluntary Demand deficient Structural Frictional Seasonal Geographical Casual Chronic Disguised Cyclical Benefits of Reducing Unemployment Through a Co-Operative Movement- Enhanced social, economic and cultural aspects of the society Provides social services such as education, housing, health, etc. Increase wealth  Better living conditions Higher satisfaction  Society progression Improved economy Checkout: Career Options for Commerce Students Topic 7: Analysis of the Role of Insurance Companies in Driving Growth of SMEs Objective: To understand the relationship between SMEs and insurance companies. The project also aims to understand how insurance companies contribute to the growth of SMEs. This involves studying factors that are responsible for growth and failure alike. One major aspect that this project covers is the reason that SMEs do not get their businesses insured. This project highlights what SMEs are and how l insurance companies can prevent them from being shut down. SMEs are small and medium scale enterprises with about 5 to 10 employees in a small SME and a maximum of 50 to 100 employees in a medium-scale enterprise. SMEs are vital for the growth of the economy as they are independent and can generate effective revenue, contributing to the country’s GDP. It is recommended that these SMEs must get business insurance. However, with the lack of awareness of insurance of businesses, most small to medium enterprises fail to function beyond two years. The lack of sustenance due to a blend of financial difficulties and departmental challenges is the cause of the shutdown. Therefore, insurance can step this up. If the employees feel secure, they will be motivated to work irrespective of the un-segregated organizational structure of the SMEs. The resolution for running SMEs for the long term is insurance. Benefits of Insurance Companies in Driving Growth of SMEs- Financial security to the employees Higher employee satisfaction Lower attrition Financial stability  Improved organisation growth  Increase loyalty Help in acquiring qualified candidates  Topic 8: Implications of Globalization on National Security   Objective: To examine the frequency of transnational threats and the method by which the security is breached. Furthermore, it highlights the effects of globalisation on increased national security.  A deep analysis of this project highlights two aspects of globalization. Firstly, where there is an increased threat due to breach of security, a significant increase in business is noticed. The to and fro of trade and ease of communication, facilitated by transportation are anticipated as threats to National Security. At the same time, this has also elevated the business to a large extent. It causes businesses to amp their security measures and streamline their services. When the pros and cons are weighed, globalization has proved to be beneficial for most sectors. It has also brought an upsurge in the National Income of many underdeveloped countries. Secondly, globalization has also brought about a lot of awareness, stimulating consumers to buy needful products. The positive impacts on the national income of a country have significantly increased.  Impacts of globalisation on national security- Integration of markets Trade measures Access to new cultures Potential of new threats Access to new talent Manage employee integration  Topic 9: Exploring the Significance of Commerce in Today’s World Objective: To understand the various benefits of commerce. The project highlights the following aspects: Helps accomplish human wants: Commerce has facilitated trade between states, and across the borders. In turn, human wants are fulfilled because of this movement of goods. This also contributes to social welfare. The distribution of products through e-commerce has further enabled many small businesses to survive.  Enhances the standard of living: The increased flow of money has also increased consumerism. It encourages and financially supports people to make required purchases, subsequently, increasing the standard of living. Also, the pliability of a product’s delivery to diverse locations m, as well as flexibility of ordering from any location has facilitated streamlined services, further, enhancing consumerism and elevating the standard of living.        Empowering consumers and producers: If manufacturing continues to produce, but ceases to sell, the economy of a country is bound to plummet. It is due to commerce that trade persists. The chain of retailers, and wholesalers who purchase the products from manufacturers and market them appropriately, facilitates the movement of goods. The absence of these channels will stagnate the market. In addition to this, digital platforms have made e-commerce the most convenient link between consumers and producers. Providing employment opportunities: Commerce is the harbinger of growth in manufacturing, warehousing, transporting, banking, advertising and so on. To ensure the efficiency of these operations, we need human resources. Commerce proffers employment to skilled and unskilled labour, along with numerous white-collar professionals.   Enabling income generation for a country on the whole:  When trade increases, production and consumption follows. This creates work opportunities for the citizens of a country. This in turn impacts the national Income of a country. The average gross income of citizens contributes to the development of a country. Driving growth in auxiliary sectors: Commerce leads to increased growth in auxiliary sectors such as banking, insurance, publicity, marketing, and advertising, among others. Driving industrial development: One of the major outcomes of the commerce sector is the development of industries. Commerce aids in streamlining the division of labour, as well as providing raw materials to the industries. A meticulous division of every sector in the industry leads to its growth and development. Driving international trade: The emergence of e-commerce has allowed businesses to think beyond the periphery of their country. This has facilitated streamlined trade between countries. Besides, commerce has opened doors for the exchange of commodities, and surplus produces of the country.  Better transport and communication systems have resulted in increased international trade, which again is a result of commerce. Benefitting underdeveloped countries: Commerce has created avenues for underdeveloped countries to export surplus raw material to other countries. This process has enhanced trade and the flow of money into underdeveloped countries. Supporting exigencies: Whatever trade and exchange of food, medicines, relief packets, etc, is done, is highly dependent on the smooth functioning of the supply chain and commerce industry. During exigencies like earthquakes, floods, and other natural calamities, commerce proves its worth. Impacts of commerce- Impact productivity Affect inflation Reach market potential Increases R&D of the country Better talent management Gives competitive advantage Cost management Impact culture and lifestyle Topic 10: The Significance of E-Commerce in Emerging Markets Objective: To explore the benefits of e-commerce, upcoming trends, and provide solutions to existing challenges.  Needless to mention, the significance of the internet and its usage in today’s world is skyrocketing. The increasing usage of mobile devices has enabled customers to purchase anything from anywhere. Evidently, the future of commerce is headed online. As e-commerce is replacing other traditional commerce models to provide seamless services and consumer experience, there has been a significant reduction in operational costs. If customers are willing to bear the shipping and other costs, even cross-border shopping is possible through e-commerce. This platform allows users to conduct a comparative analysis and purchase an item at the best available price. This doesn’t just inculcate awareness and transparency but also inculcates a sense of achievement among the consumers when they save a penny. The clarity in communication between portals and customers further streamlines the process. Apart from the listed benefits, it also involves some threats. These threats usually involve a breach of customer trust and a volatile economy. The failure of e-commerce business is rare, but not absent. It also reflects on the reliability of a platform when cross-border trading is undertaken. Prioritizing customer satisfaction is the key to the success of an eCommerce business.  Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses Upcoming trends in eCommerce will pave the path for successful business ventures and economic development. As more and ML more businesses adopt AI-driven technologies, augmented reality, and speech recognition techniques in enhancing customer experience, there will be a shift towards personalised solutions which is mostly possible thrift eCommerce. Ecommerce has an integral role to play in helping businesses enhance reach and scalability. Benefits of E-Commerce Affects buying behaviour Inventory management Flexible  Enhance shopping experience Access to a wider range of products Benefits seller and customers More employment opportunities Affordable Cost reduction Easy exchange and refund policy  Impacts economy Topic 11: Public Sector bank’s future in the country The public sector banks are a pivotal part of the economy. They help in mobilising the scattered and small savings of the people. Thus adding to the economic growth. They also play a role of credit intermediation, settlement of payments and netting.  Benefits of Public Sector Banks- Pension after retirement High-interest rate on deposits Low- interest rates on loans Job security  Accessibility to the rural areas Multiple branches Topic 12: Impact of Covid on Indian Economy The GDP shrank a lot during the Covid. The economy reached to its lowest. Every sector saw the impacts of Covid. The economy growth slowed down and its impacts are seen even today.  Some of the impacts are Multiple layoffs Losing of livelihood Low revenue Infrastructure damage Resource reduction Slow growth  Food shortage Lack of basic amenities Affordability The students can take the approach of finding the causes behind the negative impacts of Covid on Indian Economy. Checkout: Top Career Options After B.Com What is the project topic for Bcom final year? Some of the projects bcom final year students can do: Financial Performance Analysis of a Company Impact of Digital Marketing on Consumer Behavior Study of Corporate Governance Practices Analysis of Mutual Funds and Stock Market Trends Consumer Perception of E-Banking Services Additional Commerce Project Topics How does advertising affect sales and conversions?  The effectiveness of online shopping. The role of supply chain management in improving customer service. AI implementation in e-commerce. Green consumerism in the coming years. The role of technologies in enhancing eCommerce. Other Interesting Project Topics for Commerce Students A few more project topics for commerce students or commerce related topics for project are listed below: 13. SWOT Analysis of an MNC SWOT is a innovative activities for commerce students which will serves as a powerful strategic tool for carefully examining and strategizing projects. Its implementation allows graduates to uncover fresh business prospects, boost revenue generation, and proactively address potential threats to an organization’s success. By conducting a SWOT analysis, commerce project topics risks can be minimized, ensuring effortless execution of plans. In today’s digital age, multinational corporations often encounter challenges optimizing their online presence and maintaining top-notch cybersecurity. This makes a SWOT analysis a valuable asset for any research topics for commerce students or bcom project topics aiming to tackle these issues. 14. A Study of Joint Ventures Two or more companies working together to share profits and losses, collaborate on business operations, and combine their resources for greater success culminate into a joint venture. As students, you can delve into this fascinating concept by focusing your commerce project topics report on prominent joint ventures such as Hero Honda, Sony Ericsson, and Motorola.  Your objective will be to compile a comprehensive report that is packed with data, including performance metrics, thorough analysis, market insights, and real-life case studies. By doing so, you will create a vivid representation of your research on joint ventures. 15. Job Opportunities from the Transportation Sector This is one of the project topics for commerce students that delves into the pivotal role of the transportation sector in creating employment opportunities within the country. The commerce related topics explores the various modes of transit, including buses, cars, trains, metros, cable lines, and more. This project topics for commerce main focus is to gain insight into the functioning of different modes of transportation. This e commerce project topics will also explore the employment benefits associated with the transportation industry, the challenges it faces, and the crucial essentials for transportation design and movement. Additionally, the commerce related topics also sheds light on shipping methods such as canal, land, ocean, and overseas transport. It is clear that transportation infrastructure is not limited to merely connecting people and places. Instead, the industry serves as a catalyst for economic growth by generating employment opportunities. 16. The Power of Branding on Consumer Purchasing Behavior Effective marketing strategies require a strong focus on branding due to its role in influencing consumer behavior. In fact, exploring the impact of branding on consumer behavior and their journey toward brand loyalty makes for a fascinating final-year project in commerce. This research topics for commerce students allows students to delve into how repeat purchases are influenced by branding tactics. However, the world of branding also presents the challenges of budget constraints and the need to stand out from the sea of competitors. 17. A Project on the Indian Railways Undertaking With over 1.4 billion employees, the Indian Railways is a major public sector organization, and the department can offer several project topics for commerce students. Under the oversight of the Ministry of Railways and the Railway Board, the Railway Minister holds responsibility for all operations and interactions with the Indian Parliament. As a departmental undertaking of the Indian Government, the railways are subject to an annual budget set by the Government of India.  All expenses are closely monitored by the Ministry and subject to external audits. Conducting a project on this vast public transportation mode offers insights into the crucial role of government involvement in effectively running the railway service in a country as vast as India. 18. A Project on Mumbai Dabbawalas The bustling city of Mumbai has a longstanding love affair with Dabbawalas. These skilled professionals are the city’s go-to for homemade office lunches. Through this project, students will have the opportunity to gain a deeper understanding of how these Dabbawalas operate.  By participating in this project topics for commerce, students can develop essential skills such as team management, delivery efficiency, and business organization. They can also explore real-life case studies to enhance their learning experience. 19. Preparing a Report on Nationalized Banks While looking for project topics for commerce students or project report topics preparing a report on a nationalized bank can be a great idea. The effectiveness and robustness of banking institutions have an influence on driving and shaping the economy. In the wake of India’s independence, the country established financial systems to promote the accessibility of banking services to the general public. From standardizing currency practices to implementing global regulations on interest rates, the growth of India’s economy is closely intertwined with the operations of the Reserve Bank of India. This presents a fascinating avenue to explore for a simple project topics for b.com students, delving into the fundamentals of the Indian economy and providing comprehensive case studies and real-life examples to understand the intricacies of financial management and public/private sector banking.  20. Exploring Indian Exports India thrives on the export of petroleum products, gems and jewelry, electronics, pharmaceutical drugs, and textiles. Through this project report topics, students can delve into the realm of export marketing and differentiate it from domestic sales. This comprehensive overview also sheds light on the driving forces behind Indian exporters and the multitude of hurdles they encounter, such as trade barriers, third-party competition, and foreign currency regulations. 21. Studying Different Distribution Channels In the dynamic realm of sales and marketing, businesses can utilize the wholesale, retail, and direct-to-consumer distribution channels. Companies can reach consumers directly by leveraging cutting-edge e-commerce platforms, while retailers acquire products from manufacturers and then, in turn, sell them to customers. Additionally, retailers often partner with wholesalers who provide goods at competitive market rates. This project topics for m.com students aims to examine the intricate connections between wholesalers, manufacturers, and retailers, exploring their distinct attributes and crucial functions. In today’s digital era, traditional business strategies have undergone a significant shift in terms of product promotion and profit generation. Nonetheless, the fundamental principles of effective marketing remain unchanged. These include product excellence, pricing, advertising, distribution, packaging, target demographics, and personnel. 22. A Project on the Consumer Protection Act Among various project topics for commerce students, working on the Consumer Protection Act can be quite interesting. The prime focus of this act in India is the welfare of consumers when making purchases of goods, products, and services.  With the rapid advancements in technology, the shopping landscape has significantly evolved in the nation. As a result, consumers now have higher expectations for top-notch products, immediate availability, and effective service.  By thoroughly evaluating this act, we can gain valuable insights into consumer perceptions and decision-making processes within the marketplace. Furthermore, the b.com 3rd year project topics report must also tackle various obstacles encountered by the logistics industry, inadequacies in product design, and unethical behaviors like hoarding and black marketing.  Additionally, it is important to mention how the government ensures the implementation of appropriate legal measures for the sales of goods and services. As a result, consumer protection measures encourage businesses to operate with honesty, efficiency, and transparency. 23. Project on the Dairy Industry Let us take the example of Amul to conduct a commerce project on the dairy industry. Widely recognized as a top producer of milk, paneer, and dairy goods in India, Amul’s extensive reach and impact cannot be denied.  Let’s delve deeper into their success story by exploring their partnership with UNICEF and the ways in which they’ve been able to uplift farmers across the nation through their business model. The origins of Amul, its innovative marketing techniques, and its meticulous product sourcing strategies are all prime areas for investigation in understanding how the brand continues to deliver a fresh selection of goods to its devoted customers. Amul’s remarkable success can be attributed to the strategic use of the seven “Ps” by its marketing professionals. By implementing a low-cost pricing strategy and ensuring its products offer great value for money, Amul has successfully established a widespread supply chain and distribution network throughout the country, maximizing the advantages of its production location. This serves as a great example for students on how to effectively select a sub-topic from a broader subject area. 24. Studying Different Advertising Media In the ever-evolving world of business, turning a profit and building a strong reputation are the ultimate goals. In the realm of e-commerce, a multitude of advertising methods are being explored and tested by brands. Through extensive research, scholars have evaluated the success of diverse techniques, including augmented and virtual reality technology. One of the most interesting project topics for commerce students is discovering and analyzing various forms of advertising media. Takeaway Just as world commerce combines and impacts different aspects of life, so should your commerce topics for presentation. Whether you use this list of project ideas or other project topics for commerce students pdf to decide your publication subject or your 6th sem project topics, engage with the significance of commerce. As a commerce student, you can provide an analysis of the smallest denominator to significant world events that are not accessible to the layman.  With a country’s economic and cultural development hinging on commerce, it is one of the most sought-after fields today. As a skilled commerce professional, you can devise focused strategies to drive conversions and sales. You can also develop profitable relationships with manufacturers and enhance the customer experience. This also involves retailers and wholesalers, who directly deal with the consumers.  Therefore, professionals in commerce are required to up-skill themselves to gain a comprehensive understanding of how commerce deals with problems. This is possible through experience gleaned from solving real-life problems which can be sought from working on commerce projects. Commerce involves a lot of moving parts which demands that you possess strong leadership skills, communication skills, problem-solving abilities, strategizing skills, and analytical decision-making abilities. The listed commerce project topics in this article will help you enhance your job-relevant skills which can serve as catalysts to landing your preferred job. When you select one of these topics, you are exercising the decision making skill, which is an efficacious commerce skill! So, we wish you the best of luck!  If you would like to learn more about commerce, we are here to help you at upGrad. After completing your bachelor’s, you can pursue higher studies and get more specialized roles. As commerce with maths student, you can get an MBA in Finance to get lucrative positions in the finance sector. On the other hand, you can take a digital marketing course from MICA and become a marketing expert. It would allow you to pursue digital marketing careers. To learn more about digital marketing courses and get hands-on experience, you can check out at upGrad.  

by Sriram

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20 May 2024

Top 11 Essential Sales Manager Skills in 2024
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Top 11 Essential Sales Manager Skills in 2024

A sales manager directly influences the revenue-generating potential of a company. It is common to assume that someone with the highest sales record is most eligible for a sales manager role. However, that is far from the truth.  A sales manager’s role has more to do with the ability to lead, mentor, and motivate a sales team to achieve or exceed an organization’s sales goals. Companies value sales managers who can successfully meet their customer acquisition and revenue growth targets while keeping the business innovative and competitive.  With that in mind, let’s look at the top 6 skills for sales managers that determine the success of a sales department. What is a Sales Management Skill Sales management skills encompass the abilities and expertise required to lead and direct a sales team effectively. These skills include strategic planning, team leadership, performance analysis, customer relationship management, and the ability to motivate and coach sales representatives to achieve and exceed sales targets. Sales Manager Responsibilities Before we deep-dive into the Sales manager skills and responsibilities, it is crucial to understand the responsibilities of a sales manager: A sales manager’s foremost responsibility is to lead the sales department in fulfilling the set sales quotas.  They are expected to contribute to the growth of the business by using insights and analytics to make data-driven decisions.  A sales manager is often in charge of selecting his own team. Therefore, recruiting new salespeople by themselves or along with an HR rep is a part of their job description.  They are responsible for coaching existing and new salespeople and conducting regular performance reviews to help employees enhance their career skills.  Sales managers set the sales goals based on a company’s objectives and a sales team’s caliber.  They plan and execute sales strategies that have the potential to drive business growth. A typical day in a sales manager’s professional life includes maintaining profitable relationships with their own list of clients as well as directly influencing the success of the sales department by ensuring they hit their daily quotas. A good manager creates a cooperative, peaceful atmosphere for everyone to work in and stay motivated to achieve their goals. It requires strong communication skills, leadership skills, the ability to plan strategically and analytically, and effective people skills and relationship-building skills to interact with potential clients, customers, and team members on a regular basis.  Top Most Desired Sales Manager Skills Let’s explore the skills that determine the success of a sales manager: 1. Ability to Forecast Sales Goals Based on Analytics  Sales managers need to be able to analyze and review sales data and make actionable decisions based on them to set sales goals. An important part of their job is conducting in-depth research of the market and customers to identify prospects and partnerships.  This requires strong analytical skills and an ability to draw meaningful and productive conclusions to the benefit of the organization. Such insights are helpful in forecasting and setting sales goals as per the objectives of the company. This also forms the basis of strategizing sales plans which are again to be implemented by the sales manager.  A sales manager who is good at pipeline management can forecast the revenue their team will generate in a given period. 2. Strategic Thinking and Planning Skills to Implement Sales Plans  Planning is an essential step in ensuring the growth of a sales department and eventually the scalability of a business. Once sales managers have assembled the necessary data and insights to formulate a plan, they must strategize the course of action that would lead to the realization of the said sales plan. This involves enforcing, tracking, and updating from the beginning till the end to warrant the successful implementation of the plan. It also involves bringing together the entire team to work towards a common objective to improve workflow management. To do so, a sales manager must know to effectively define the sales goals and document the process for everyone to follow, and provide necessary training and support so that the entire sales team prospers consistently.  Planning is not a one-time activity. It requires updating with changes in the market and customer requirements. So, an aspiring sales manager must work on developing their analytical and strategic thinking skills to drive business growth. Taking a specialization course in sales management can help you greatly here. For instance, upGrad’s PG Program in Management, Specialisation in Sales and Digital Marketing is designed for sales executives, managers, and marketing professionals, aspiring or experienced, to provide them relevant industry exposure. The 11-month online program is aimed at developing leadership and management skills, and strategic marketing, sales, and distribution abilities with a focus on business growth.  3. Ability to Coach, Mentor, and Motivate Salespeople  As a sales manager, it is not relevant how good your sales record is if you can’t positively influence your members’ sales performance. It is imperative for sales managers to possess effective communication and interpersonal skills.  A sales manager is as much invested in the day-to-day proceedings of an office as he is at tracking the big-picture progress of the organization’s goals. Thus, he/she must have an active role in improving the quality of salespeople’s sales process by soliciting effective coaching, guidance, and support.  You might partner up with them so they can observe you in the act, or listen in on their conversations with prospective clients to review and provide feedback. Moreover, you can teach them standard business tactics to maximize the success of their presentations and strategies.  It is also important to keep the team motivated towards their goals by organizing meetings, activities, and team-building exercises that push people beyond their comfort zones. This also involves encouraging transparency and communication to help them acknowledge the challenges and limitations in sales operations. All of this contributes to greater revenue for the company.  4. Ability to Delegate Responsibilities The mark of a successful sales manager is how effectively he utilizes the sales department’s potential to achieve organizational goals. To be able to do this, a sales manager must know when and how to delegate responsibilities so as to enhance the productivity of the company. A good sales manager doesn’t burden himself with responsibilities that could be delegated, nor does he micromanage his employees to an extent that hampers their natural productivity.  If a sales manager has trained and mentored his sales department well, his only job now is to track their progress and provide assistance when necessary.  Read: What does it take for a fresher to get a job in sales? 5. Ability to Lead To be a sales manager means to lead every step of the way. It indicates creating a healthy atmosphere for everyone involved to progress and prosper.  A good leader is expected to stay calm under stressful situations and help team members cope with the pressures of the daily grind. Sales managers should be compassionate enough to understand the challenges their employees are facing and help them solve their problems and be stern and authoritative enough to hold them accountable.  It is a sales manager’s job to encourage amicable relationships between team members and resolve conflicts when necessary. The aim is to motivate and empower team members to excel in their respective spaces with proper guidance and support.  Leadership skills come in quite handy when interacting with new prospects, initiating partnerships, and closing sales. It involves putting people at ease, building rapport, and putting forth an impression of reliability and trust.  The incentive to take responsibility and stay committed to achieving goals reflects in the leadership skills of a sales manager.  The above 5 key skills for sales manager are very important, now lets jump to the other skills. 6. Ability to Communicate All of the above-mentioned skills fall flat if a sales manager does not possess the necessary communication and interpersonal skills. They should be able to clearly convey the goals, objectives, visions, and strategies so that everyone is aware of their respective role and what they need to do. To be able to deliver sales information accurately, delegate respective tasks and duties, identify inconsistencies and provide mentorship to improve them, provide support, motivate the sales team with powerful words, and build profitable relationships with clients and customers, a sales manager must have strong communication skills. 7. Ability to use the CRM Systems One of the most sought-after sales manager skills is the ability to use Customer Relationship Management (CRM) systems. A CMS system assists a company in looking after and enhancing its relationship with various prospects as well as customers. This system is one of the most used management tools that increases the sales of a company that is using it. The main task of a CMS system is to gather various information like residential addresses, identities, previous purchases, etc of the customers. All these pieces of information are later used by the sales manager to figure out various things like new sales possibilities, the latest sales trends, etc.  This system or software also helps a sales manager in making weekly as well as monthly sales reports. In this technological era, where modern technologies are replacing the traditional ways of working, a sales manager needs to learn more about Customer Relationship Management (CRM) systems to promote his position. 8. Ability to Hire New Employees The ability to hire and recruit new employees are key skills for sales manager. This procedure allows a sales manager to hire a well-qualified team that can easily elevate the sales of a company.  While hiring a sales manager must also know the required skills a candidate should possess to be eligible in the sales team. A sales manager should also know how to interview and set questions for potential candidates who will fit into the team. The qualification for sales executive are also supervised by the sales manager while hiring them.  These skills of sales manager will stand out on his resume. 9. Sufficient Knowledge of the Products Having sufficient knowledge about the products falls under the top 5 key skills for sales manager. Having better knowledge and information about a product will assist a sales manager or his team in smoothly pitching it to the customers. A good pitching of a product is extremely influential and allows the customers to get a complete notion of it. Sufficient knowledge of a product can also assist a sales manager in conducting successful sales campaigns or programs with maximum product purchases. Campaigns like this not only boost the purchases of a product but also help to build good customer relationships. 10. Ability to Manage Time Perfectly The job role of a sales manager is quite tedious and creates time management problems. Therefore, one of the most required skills needed for sales manager is managing time tactfully. This will help them to maximize their productivity along with desired outcomes.  A sales manager who lacks the art of time management will find it difficult to lead a team and this will hamper the targeted outcomes as well. A sales manager can easily overcome problems relating to time management by setting a strict project deadline for himself as well as for his entire team. 11. Ability to Comprehend as well as Collaborate with the Marketing Team Sales and Marketing are two interconnected areas that are heavily dependent on each other. Therefore, understanding the marketing field is one of the many skills required for sales manager. Knowledge about marketing and its team helps a sales manager to easily collaborate with them on various new projects. The marketing team and the sales team together can boost a newly launched product of a company as a result of seamless collaboration. Hence, companies are in dire need of a sales manager who has marketing knowledge and can easily work together in any new project. Various Technical Skills of Sales Managers Besides the essential skills, a sales manager must also possess some technical skills. These Technical skills of a sales manager required have been elucidated below: 1. Conflicts Solving Skills One of the most required skills of sales manager is conflict resolution. This is considered a technical skill that is needed apart from the above-mentioned essential skills. During any sales procedure, there may be various kinds of conflicts like product disputes, delivery issues, and customer care problems which are to be sorted out by a sales manager. These types of technical issues need to be tactfully handled by an experienced sales manager so that the company can continue working without any hindrance. 2. Ability to find out Customers’ requirements Figuring out customer’s needs is one of those sales manager skills for resume. A sales manager must know how to study the market trends and the behavior of the customers to figure out their requirements. This procedure helps a company to grow in size and build a good relationship as well as trust with its consumers. Important Sales Metrics for a Sales Manager There are 6 sales metrics that a sales manager should follow daily to become more skilled and lead the sales team toward the path of betterment. These metrics help a sales manager to supervise the performance of the entire team and provide feedback simultaneously. These metrics that a sales manager must know are: Sales Prediction The first sales metric is sales prediction. A sales manager must learn to make sales forecasts so that he can easily predict future sales. A manager can make strategies, activities,  as well as budgets relying upon this prediction Lead Response Time The lead response time must be short and quick. This time must be ensured and supervised by a sales manager. An efficient manager can easily provide quick responses. High-quality Sources A sales manager needs to ensure that his team works with high-quality sources. This is usually figured out by studying the market trends and analyzing customer needs with various data. Sales Team Productivity  A sales manager also needs to make sure that his team’s productivity has increased over time. This can be easily tracked by calculating performance evaluation, income revenues, and expenditures. Besides these, the productivity of a team by be measured by tracking activity levels, conversion rates, and sales rates. Conversion Rates Conversion rates determine the number of leads that have been transformed into customers. This is a primary duty of a sales manager and therefore he needs to closely follow the conversion rates. Rates of Upsell and Cross-sell An efficient sales manager should know how to smoothly upsell as well as cross-sell. Upselling is a process where a customer is advised to upgrade a product to its expensive version. While cross-selling encourages a customer to add more products to their initial purchase. These methods increase the sales rate and revenue of a company. Salary of a Sales Manager In 2024, the average salary of a sales manager is around USD 70073 per annum. However, the salary may vary due to several factors like company, years of experience, location, nature of work, etc. Source: City Salary Bangalore ₹6.7 Lakhs New Delhi ₹6.7 Lakhs Mumbai ₹6.7 Lakhs Chennai ₹6.4 Lakhs Gurgaon ₹7.8 Lakhs Hyderabad ₹6.3 Lakhs Pune ₹6.4 Lakhs Noida ₹6.9 Lakhs Source: Conclusion A sales manager’s job comes with a wide range of responsibilities, all of which involve uniting the entire department under them to work productively towards fulfilling company goals.  If you are just starting out a career in sales, there is a lot you will need to learn to bolster your management skills along the way. Luckily, there are online programs that have made this easier than ever. upGrad’s PG Program in Management, Specialisation in Sales and Digital Marketing is not just confined to imparting in-demand sales skills and hands-on training. It also prepares aspiring young professionals for career advancement opportunities.

by Sriram

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17 May 2024

Constructor Overloading in Java: Explanation, Benefits & Examples
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Constructor Overloading in Java: Explanation, Benefits & Examples

Java, with its remarkable and dynamic features, has emerged as one of the most sought-after choices of developers for large-scale programming of web applications. It is a user-friendly language with a wide range of extraordinary features. Its compatibility with all the operating systems is the rich API has made it popular across the globe. The language offers robust community support and excellent documentation services. Java has a suite of solid development tools. Check out our free courses to get an edge over the competition. Constructors in Java The constructors in Java are used to initialize the state of the object. Just like methods, constructors also contain a group of statements or instructions that are to be executed while an object is created.  Check out our Java Bootcamp Why do we need a constructor in Java? Let us consider a Box. If the box is assumed to be a class, it may have several variables such as width, length and height. When an object is to be created, the box class will have no defined values for its dimensions. At the time of creating new objects, the constructors assign values to the variables of the class. The assignment of values can either be done using default Java constructors or explicitly by the parameters passed by the programmer.  Check out our Advanced Certification in Blockchain When is a Constructor Invoked? A minimum of one constructor is invoked each time when an object is created using the new() keyword. This constructor provides initial values to the class’s data members. In general, a constructor is called when a new object or instance is created.  In-Demand Software Development Skills JavaScript Courses Core Java Courses Data Structures Courses Node.js Courses SQL Courses Full stack development Courses NFT Courses DevOps Courses Big Data Courses React.js Courses Cyber Security Courses Cloud Computing Courses Database Design Courses Python Courses Cryptocurrency Courses upGrad’s Exclusive Software and Tech Webinar for you – SAAS Business – What is So Different? document.createElement('video'); https://cdn.upgrad.com/blog/mausmi-ambastha.mp4   Constructor Overloading in Java The process of defining multiple constructors of the same class is referred to as Constructor overloading. However, each constructor should have a different signature or input parameters. In other words, constructor overloading in Java is a technique that enables a single class to have more than one constructor that varies by the list of arguments passed. Each overloaded constructor is used to perform different task in the class.  The Java compiler identifies the overloaded constructors on the basis of their parameter lists, parameter types and the number of input parameters. Hence, the constructors that are overloaded should have different signatures. A constructor’s signature contains its name and parameter types. An ambiguity issue arises when two of the class constructors have an identical signature. The compiler fails to differentiate between the two and hence returns an error notification. When constructors with different signatures are overloaded, the compiler determines the constructor to be invoked based on the number of input parameters of the objects.  Our learners also read: Free java course! Learn Java Tutorials Java Tutorials Java Classes and Objects Java 8 features Operators in Java Static Keyword In Java Switch Case In Java Packages in Java For Loop in Java Thread Lifecycle In Java OOP vs Functional vs Procedural Instance variables in Java Loops in Java Identifiers in Java Java Frameworks String Comparison in Java charAt() in Java View All Java Tutorials Use of Constructor Overloading As construction overloading enables the creation of the object of a specific class in several ways, it is most commonly used in Java programs based on the requirement of the programmer. With the use of constructor overloading, objects can be initialized with different data types. Consider that an object with three class instance variables is taken as an example where a particular value is to be assigned to the second instance variable and the other variables are to be assigned default values. This can be accomplished by the declaration of multiple constructors according to the different signatures in the constituent class.  Read: Java Career Components & Architecture Explained Example Code for the Implementation of Constructor Overloading in Java Let us consider a program in which an Employee class has three constructors. Based on the values passed, each of the three is invoked to initialize an object.  Use of this Reference in Java All instance methods and constructors welcome an implicit parameter called ‘this’, which is used to refer to the current object. The current object is that object on which the method is invoked. We can use the ‘this’ reference to refer to the current object within any constructor or method. The ‘this’ reference can be used, like any other object references, to access instance methods, constructors and variables, within the method or constructor’s body. Few important scenarios where the ‘this’ reference is used are: When the names of the parameters are different from the instance variable names When a reference is to be passed to the current object and a parameter to another method When a constructor is to be invoked from another constructor.  The this() reference arguments must match the arguments of the target constructor in this case. The this() function must be the first statement within the constructor. In special cases such as complexity of initialization routine, this function can be used in the duplicate code elimination in multiple constructors.  Learn Software Development Courses online from the World’s top Universities. Earn Executive PG Programs, Advanced Certificate Programs or Masters Programs to fast-track your career. Benefits of Constructor Overloading in Java Constructor overloading in Java refers to defining multiple constructors for a class, each with a different set of parameters. This provides several advantages of constructor in java: – Flexibility Overload constructor in java allows you to create objects in different ways, providing flexibility to clients of your class. Different constructors can accept different combinations of parameters, making it easier for developers to instantiate objects based on their specific needs. Initialization With constructor overloading, you can provide different ways to initialize an object’s state. For instance, you might have constructors that initialize only a subset of the object’s fields or properties, allowing for partial initialization. Code Reusability By providing multiple constructors with different parameter lists, you can reuse code logic within your class. You can have one constructor that initializes default values and then has others that build upon it by adding more parameters and specific initialization steps. Convenience Constructor overloading enhances the convenience of using your class by allowing users to create objects with parameters that make sense to them without manually setting properties after object creation. Readability Well-named overloaded constructor in java make your code more readable and self-explanatory. Instead of creating an object and setting various properties, developers can create an object with the required values directly in the constructor call. Avoidance of Setter Methods In situations where you want to ensure that certain properties are set at object creation and remain immutable after that, constructor overloading is useful. This approach helps in creating more immutable and thread-safe objects. Type Safety Overloading constructor in java can help enforce type safety by providing constructors with specific parameter types. This reduces the chances of runtime errors related to incorrect parameter assignments. Compile-Time Errors Constructor overloading in Java can help catch errors at compile time rather than runtime. The compiler will generate an error if you try to create an object using a constructor with a parameter list that doesn’t match any defined constructor. Reduced Boilerplate Code When a class has multiple fields or properties, constructor overloading can save you from writing repetitive constructor initialization code by providing various constructors with different parameter combinations. Check out all trending Java Tutorials in 2024 Essential points to consider in Constructor Overloading in Java Certainly, here are some important points to keep in mind when dealing with constructor overloading in Java: Number and Type of Parameters Constructors can be overloaded based on the number and types of parameters they accept. This allows you to provide different ways to initialize objects. Default Constructor Java automatically provides a default constructor with no parameters if you don’t define any constructors in your class. However, once you define any constructor, the default constructor is no longer automatically provided. Chaining Constructors You can use this() keyword to call one constructor from another in the same class. This is useful for reusing code and avoiding redundancy in initialization logic. Order of Constructors A class should have different parameter lists if multiple constructors are defined in a class. The order of the constructors doesn’t matter as long as the parameter lists are unique. Java will choose the appropriate constructor based on the arguments provided during object creation. Constructor Invocation A constructor is always invoked when creating an object using the new keyword. The appropriate constructor is determined based on the arguments passed. Superclass Constructors When a subclass is created, the constructor of its superclass is also invoked. You can use the super() keyword to call a superclass constructor with specific arguments explicitly. Constructor Overloading vs. Method Overloading While constructor overloading involves defining multiple constructors in a class, method overloading involves defining multiple methods with the same name but different parameter lists. They serve different purposes but are both mechanisms for providing different interfaces to the same functionality. Initialization Block Apart from constructors, Java also supports instance initialization blocks (also called instance initializers), which are executed before constructors and are a way to provide common initialization logic for multiple constructors. Compile-Time Resolution The Java compiler chooses the appropriate constructor based on the arguments provided during object creation. If no matching constructor is found, a compilation error occurs. Check out all trending Java Tutorials in 2024. Difference between constructor overloading and constructor overriding Constructor overloading occurs when a class has multiple constructors with the same name but different parameters. It allows the creation of objects in different ways depending on the provided arguments. On the other hand, constructor overriding is not possible in most object-oriented programming languages because constructors are not inherited. However, a subclass can define its own constructors, and each can call a constructor of the superclass, often referred to as “constructor chaining,” but this is not overriding. What is constructor overriding in Java? In Java, constructor overriding is not possible because constructors are not inherited by subclasses and therefore cannot be overridden. However, a concept often mistaken for constructor overriding is when a subclass constructor calls a constructor of its superclass using the super() keyword. This practice, known as constructor chaining, allows a subclass to extend the initialization behavior of its superclass, but it does not constitute overriding as seen with methods. What is the difference between constructor overloading and function overloading in Java? constructor overloading and function (method) overloading both involve defining multiple code entities with the same name but different parameter lists. Constructor overloading refers specifically to having multiple constructors in a class that have different parameters, enabling the creation of objects in different ways. Function overloading refers to defining multiple methods within the same class that have the same name but differ in the type, number, or both, of their parameters. While constructor overloading helps in creating objects with various initial states, function overloading provides flexibility in performing different operations based on different inputs. Which constructor cannot be overloaded? In Java, the default constructor, which is the no-argument constructor automatically provided by the compiler if no other constructors are defined, can indeed be overloaded by defining additional constructors with different parameters. However, once you define any constructor explicitly (whether it’s a no-argument constructor or any other), the compiler does not automatically provide the default constructor. Thus, technically, any constructor can be overloaded if more than one constructor is explicitly defined by the programmer with different parameter lists. Summary Constructor overloading in Java refers to the use of more than one constructor in an instance class. However, each overloaded constructor must have different signatures.  For the compilation to be successful, each constructor must contain a different list of arguments. The list of parameters includes sequence and the types of input arguments. Two constructors in a class with the same list of parameters is not feasible in Java. If you’re interested to learn more about full stack software development , check out upGrad & IIIT-B’s Executive PG Programme in Software Development – Specialisation in Full Stack Development which is designed for working professionals and offers 500+ hours of rigorous training, 9+ projects and assignments, IIIT-B Alumni status, practical hands-on capstone projects & job assistance with top firms.

by Sriram

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14 May 2024

Top 11 Careers in Digital Marketing: Ultimate Guide [2024]
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Top 11 Careers in Digital Marketing: Ultimate Guide [2024]

A career in digital marketing offers exciting opportunities to engage with diverse audiences and drive business growth through online channels. This dynamic field encompasses various disciplines such as search engine optimization (SEO), social media marketing, content creation, email marketing, and data analytics. With the increasing reliance on the internet for information, shopping, and social interaction, digital marketers play a crucial role in developing strategies that enhance brand visibility, customer engagement, and revenue. Continuous learning and adaptability are key, making it an ideal career for those passionate about technology, creativity, and communication. Top 11 Best Careers in Digital Marketing Now that we have answered your query “Is digital marketing a good career?”, you might want to know about the career opportunities in digital marketing. Digital marketing is a constantly evolving industry and hence new digital marketing jobs are cropping up in the market. It’s important to choose which fields in digital marketing you want to pursue. 1. Social media manager: Digital marketing agencies hire social media managers who are responsible for managing the social media accounts of various clients. They are in charge of their client’s social media presence. Additionally, social media experts could work for a single company, managing the social media strategy across all of its channels.  They create content as per the demand of the target audience by utilizing their understanding of social media algorithms. Experts in social media also write reports, monitor analytics, and produce advertisements. They frequently work with web developers, copywriters, social media influencers, and visual content creators. There are plenty of digital marketing manager jobs in the industry for you. Social Media Manager Salary in India City Average Salary (INR per annum) Tier 1 Cities Mumbai 5,00,000 – 12,00,000 Delhi 5,00,000 – 10,00,000 Bangalore 6,00,000 – 13,00,000 Chennai 4,50,000 – 9,00,000 Hyderabad 5,00,000 – 10,00,000 Kolkata 4,50,000 – 9,00,000 Tier 2 Cities Pune 4,50,000 – 9,00,000 Ahmedabad 4,00,000 – 8,00,000 Chandigarh 3,50,000 – 7,00,000 Jaipur 3,50,000 – 7,00,000 Lucknow 3,50,000 – 7,00,000 Indore 3,50,000 – 7,00,000 Source: 2. Social media marketing intern: A social media marketing internship is a good stepping stone for anyone looking to cement their place in the digital marketing world. Interns in social media marketing learn from senior marketing experts and help social media firms with their online advertising campaigns.  At the same time, they receive real-world experience. They can manage social media pages, conduct market research, evaluate advertising data, create advertising material, or manage advertising campaigns. Social Media Intern Salary in India City Average Salary (INR per month) Tier 1 Cities Mumbai 10,000 – 20,000 Delhi 8,000 – 18,000 Bangalore 12,000 – 22,000 Chennai 8,000 – 16,000 Hyderabad 9,000 – 18,000 Kolkata 7,000 – 15,000 Tier 2 Cities Pune 8,000 – 16,000 Ahmedabad 7,000 – 15,000 Chandigarh 6,000 – 12,000 Jaipur 6,000 – 12,000 Lucknow 6,000 – 12,000 Indore 6,000 – 12,000 Source: 3. SEO (Search Engine Optimization) specialist: Knowledge of SEO is almost a must for a best career in digital marketing. The work of an SEO specialist is to ensure that websites rank higher in SERP (search engine result pages).  They optimize the website by analyzing the websites of competitor companies, assessing previously published content on the website, and finding out which keywords are being used more by people when they search. Proper SEO optimization will ensure a spike in website traffic as more people will visit their website to find content. SEO experts may also speed up website loading times and improve user experience by utilizing their expertise in various operating systems, hardware platforms, and programming languages. SEO (Search Engine Optimization) specialist Salary in India City Salary Bangalore ₹4.6 Lakh Mumbai ₹4.8 Lakh Hyderabad ₹4.8 Lakh Chennai ₹5.5 Lakh New Delhi ₹4.4 Lakh Pune ₹4.5 Lakh Gurgaon ₹4.5 Lakh Noida ₹5.1 Lakh Source: 4. Digital marketer: A brand’s internet advertising campaigns are managed by digital marketers. They are capable of running e-commerce websites, e-mail newsletters, social media channels, and webpages. Being a digital marketer can help you make progress in leaps and bounds in your digital marketing career path.  Developing successful long-term campaigns and short-term ads that align with the overall goals of the brand is the main objective of a digital marketer. Some of these goals are increasing website traffic Increasing brand exposure, and generating sales. Digital marketers track purchasing patterns and website traffic using digital analytics. Digital Marketing Salary in India City Salary Bangalore ₹5.5 Lakh New Delhi ₹4.2 Lakh Mumbai ₹3.7 Lakh Hyderabad ₹4.8 Lakh Pune ₹4.6 Lakh Chennai ₹4.1 Lakh Noida ₹3.7 Lakh Ahmedabad ₹3.9 Lakh Source: 5. Photographer: When people talk about digital marketing jobs for freshers, you will rarely hear about photography when it is, in fact, a very important part of digital marketing. Photographers are frequently hired by digital marketing firms to assist them in creating visual content for social media platforms, websites, and advertisements.  Photographers can specialize in a variety of subjects, such as food photography, lifestyle photography, product photography, portrait photography, and event photography. Photographers retouch their best photos and share the final content with clients or other members of their digital marketing agency for use in advertising campaigns. Salary of photographer in India City Average Salary (INR per annum) Tier 1 Cities Mumbai 3,00,000 – 7,00,000 Delhi 2,50,000 – 6,00,000 Bangalore 3,00,000 – 6,50,000 Chennai 2,50,000 – 5,50,000 Hyderabad 2,50,000 – 5,50,000 Kolkata 2,00,000 – 5,00,000 Tier 2 Cities Pune 2,50,000 – 5,50,000 Ahmedabad 2,00,000 – 4,50,000 Chandigarh 2,00,000 – 4,50,000 Source: 6. Graphic designer: A graphic designer’s main responsibility is to ensure that your branding is impactful, clear, and consistent. They create images for use in advertisements, social media platforms, and websites. Customers frequently form an opinion of a brand based on the initial impressions they get from the images created by graphic designers. They collaborate with advertising agencies as either freelancers or employees. They often sketch their ideas on paper prior to changing those to a digital format. The designers use various software available in the market to create distinct color schemes, fonts, and design shapes to represent a business. Graphic Designer Salary in India City Salary New Delhi ₹3.9 Lakh Mumbai ₹4.0 Lakh Bangalore ₹4.2 Lakh Chennai ₹3.7 Lakh Pune ₹3.8 Lakh Hyderabad ₹4.1 Lakh Noida ₹4.0 Lakh Gurgaon ₹4.1 Lakh Kolkata ₹3.6 Lakh Source: 7. Social media influencer: Digital marketing experts with a massive number of followers across various social and digital media platforms are known as social media influencers. In return for payment, they collaborate with brands to advertise their goods and services online. Social media influencers produce textual, visual, and video content that highlights goods and services that their followers would find interesting to buy. After that, they keep tabs on the analytics for every promotional post and report back to the brands they work with. Social media influencers and brands can also collaborate to develop online paid advertising campaigns. 8. Digital marketing analyst: One of the most common online marketing jobs is working as a digital marketing analyst. They estimate the demand for particular types of goods and services by studying consumer behavior and market trends. They evaluate competitors’ product offerings and promotional strategies, analyze sales figures, and compare the costs of products. They also use statistical software to examine all the data they have gathered. Marketing analysts transform the data into graphs and other graphics after identifying significant trends. Their final role boils down to communicating this information to marketing team members and corporate executives. Digital Marketing Analyst Salary in India Experience Salary Fresher ₹1.8 to 2.5 Lakh 1 Year ₹2.8 Lakh 2 Year ₹3.5 Lakh 3 Year ₹3.9 Lakh 5 Year ₹6.0 Lakh Source: 9. Project manager: From the first planning stage to the last implementation, project managers supervise every phase of a project. In a digital marketing career, they might create campaign plans, work with content creators, and assign assignments to other members of the marketing team. They can even monitor analytics and provide reports to determine the successful components of each campaign. In addition, project managers set deadlines, keep an eye on advertising expenditures, and stay in constant contact with clients to give them information. They can be in charge of onboarding new team members and making sure they are aware of the demands of each client. IT Project Manager Salary in India City Salary Bangalore ₹18.6 Lakh Mumbai ₹17.4 Lakh Hyderabad ₹17.9 Lakh Chennai ₹17.7 Lakh New Delhi ₹16.4 Lakh Pune ₹18.6 Lakh Gurgaon ₹16.8 Lakh Noida ₹17.1 Lakh Source: 10. Copywriter: Copywriters provide written content for a variety of marketing products, such as emails, blogs, digital ads, websites, and social media posts. For each campaign they work on, they research the target audience to determine what kind of content they would find appealing. Copywriters collaborate with their clients to choose the right writing style and tone of voice. To build eye-catching and convincing marketing campaigns, they frequently collaborate with web developers, graphic designers, advertising specialists, and photographers. Content Manager Salary in India City Salary Bangalore ₹6.5 Lakhs New Delhi ₹8.9 Lakhs Mumbai ₹6.3 Lakhs Hyderabad ₹4.4 Lakhs Pune ₹7.2 Lakhs Gurgaon ₹7.9 Lakhs Noida ₹8.1 Lakhs Chennai ₹10.4 Lakhs Source: 11. Videographer: Videographers use cameras to capture events and marketing content. They can record commercials, educational films, interviews, presentations, live events, and behind-the-scenes videos. Videographers frequently edit the video to produce content for various digital platforms, including social media channels and websites. They frequently collaborate with graphic designers, social media experts, creative directors, and other marketing experts to produce videos that complement a business’s online identity and brand. Source: Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing and start from the apex of it. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really inspiring, while many of them were a bit cringe-inducing. Digital Marketing field, also known as online marketing, is an evolving marketing discipline that helps a brand connect with potential customers over the internet and increase its reach for a better business opportunity. It helps in creating feasible brand awareness and also helps in potential client and stakeholder acquisitions of the concerned organizations. Digital marketing fields as a course are very lucrative and provide a plethora of job opportunities to aspirants who seek a future in this particular field.  For people curious to know is Digital Marketing a good career, diving deep into learning more about it can help shed some light on it! Digital marketing field has been providing a swathe of job opportunities nowadays. It helps in making a lucrative career for the aspirants and helps them have a very satisfying life. Currently, the average salary of a digital marketing manager in India is about Rs. 5.6 LPA. It is a very lucrative field of work where one can have room for improvement and can help in making a feasible living. Therefore, a particular course with proper classes giving an adequate work opportunity can change the entire dynamic of the learning procedure.  However, most of them had an objective – they were designed to make you aware of a product and try to influence you to buy it. Companies spend huge chunks of money for advertising and marketing their product – it’s their way to attract new customers and enlarge the customer pool. You might have already guessed that marketing is highly dependent on consumer trends. So, now, where does digital marketing come in here? Need for digital marketing Try to recall the last time you actually sat before a television set for a prolonged period. Most of you may not remember it. That’s because, with the internet and easy streaming of TV shows, people have shifted from television sets to the Internet. With this change, companies have also shifted from traditional advertising to digital marketing – bringing advertisements to your mobile or computer screen. Read: Digital Marketing Project Ideas and Topics for Beginners Digitalization in marketing techniques has evolved and is still a rapidly changing evolving discipline. The Digital Marketing field is vast and encompasses several methods of making brand awareness. Let’s read about the feasible career in Digital Marketing in India, which will upgrade your overall knowledge on the entire subject.  However, since the internet is almost endless, digital marketing has to deal with a lot of skills and roles so that you can cut through the competition. It has become a very lucrative option and the demand for digital marketers is increasing. The Digital Marketing field thus helps in creating a dynamic existence in the global online market and increases the chances to get better clients altogether. Hence if you think that is Digital Marketing a good career option, you can definitely look towards the market turnovers and the employment opportunities that come in this field for you when opting for a career in Digital Marketing in India.  To understand the need for digital marketing hiring, take a look at this research conducted by EMR. In 2023, the digital marketing market in India was valued at USD 5,118.55 million. The market is projected to expand at a compound annual growth rate (CAGR) of 30.3% from 2024 to 2032, with a target valuation of USD 55,372.78 million. What is digital marketing? Before going into the ways to forward your career in digital marketing, let’s first understand the concept – what is digital marketing? Just like traditional marketing, in digital marketing, a company has a product that they wish to sell, and hence, they try to engage customers, introduce the product and try to close a sale. This principle also helps in creating massive brand awareness online, which will further help to widen the horizons of business. The Digital Marketing field is the key to success for the future endeavors of the organization to widen its horizons effectively. The field is evolving and has been really helping to expand the market structure as a whole.  Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles and with specific skill-sets to help with this purpose. Digital marketing is quite versatile and creative in nature. As a marketing professional, you might come across these fields in digital marketing: Video and audio production Mobile Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Interactive Technology (like AI) Social Media Email Marketing E-Commerce Content management and curation Marketing automation Web Design Web Development Copywriting and editing Analytics Business and marketing strategy   As a fresher, you do not require training in all of these but you have to master at least two or three of them. However, if you take up the role of a manager, you might have to know a couple of these. Also read: Digital Marketing Salary in India upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   Which skills are in most demand? It’s clear that digital marketing is taking the world by storm. Most companies are moving towards digital marketing and since marketing is an integral part of any company, the demand for digital marketers is quite high. Let’s turn our attention to a few statistics to get an overview of this demand. It has been estimated that about 93% of all online activity begins with a search engine. To rank in a search engine, you have to ensure that the content is made SEO-friendly. If we are talking about businesses that sell products, then statistics show that 80% of Americans make one online purchase at least every month. So, for a business to thrive, one needs a basic understanding of digital marketing. In 2017, digital advertising, content strategy, social media, and content creation were considered the most in-demand skills. As per the LinkedIn Digital database by David Rosales, it has been found that with the evolving discipline of Digital Marketing in 2022, Copywriting is one of the best subsets or branches of the Digital Marketing field which has helped in creating a plethora of job opportunities for people. The average salary of a Copywriter is around Rs.3.3LPA. Hence, this is one of the feasible job opportunities for aspirants who have just finished their courses in Digital Marketing fields. You can also look for job opportunities in the field of SEO and Social Media Marketing which rank second and third in this field, respectively.  If you specialize in skills like SEO and SEM which can make a business more profitable, then you can easily land a high-paying job. Along with the usual content creation, you will also need to analyze patterns since content marketing is dependent on traffic. You can analyze the patterns and design your work in a way that it drives more traffic towards your work. Who is digital marketing for? When you are deciding on a career in digital marketing, you might be wondering – Am I fit for this career? Well, digital marketing has something for almost all people. If you are someone who enjoys coding, then you can easily get a spot as a web developer. Nowadays, even AI is being used to help with Interactive Technology. Plus, data science can be used to identify customer patterns so data scientists can be of great help in digital marketing. For creative souls, digital marketing has a pool of work. Writers can go for content creation and management. Graphic designing and video editing are also an important sector in digital marketing. Read more about the digital marketing skills you need. However, since marketing is a dynamic field, if you enter it, you need to learn constantly. You have to be proactive and curious as well as understand how businesses work. The more adaptable and skilful you become, the better are your chances to move up the ranks in the digital marketing field. Besides, there are other lucrative opportunities to work on that encompass the discipline of Digital Marketing. Data Analysis is also one of the most lucrative fields to work for someone with a degree in Data Sciences. Project Management is another popular career in Digital Marketing that helps in creating an adequate opportunity to work. If you have a degree in Management and Leadership, then this job is really lucrative for you. It helps you to keep tabs on different projects online and make a chart of how to finish a particular project in a given period of time.  Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Why should you choose a career in digital marketing? Digital marketing is a wide field and there are plenty of avenues which you can go down if you engage in it. If you want to learn something every day, you can even move up the ranks and become a manager. However, there are several other reasons why digital marketing can be a profitable venture for you: Advantages 1. Utilization of skills: In the modern world, companies are looking for people with soft skills. If you are someone from the middle-income bracket and have some digital skills under your belt, then you can upscale yourself by learning more skills, especially in this area. Planned learning of skills can eventually take you forward in your future expeditions. 2. Versatile field: In many different fields, if you have already taken a specialization, it becomes difficult to shift your path. You might have to go through extensive training. However, with digital marketing, very little training is required for you to make the required switch. In most cases, digital marketing fields have something for everyone. You can build up on your existing skills and learn new skills on the job. 3. Evolving industry: When a person is looking for a job, they also search for job security. Hence, they would often go to an evolving industry which may not go through a possible emergency shutdown. Digital marketing is quite new in that aspect and it is always growing. If you are eager to learn and improve, there’s always something around the corner. Since there are several roles to fill up when you are in this industry and different creative marketing strategies that you can develop, digital marketing will not only place you in a secured field but also help you invest yourself completely in the industry. Check out the digital marketing roles blog post to learn more about the various career options in digital marketing. 4. Earnings: Digital marketing jobs are in demand and so, there is a lot of opportunity for you to negotiate your remuneration. One of the best things about digital marketing is that you do not have to be in-house to work. You can also work as a freelancer or remotely. If you have the experience or the skill and if you can show your achievements, then you can negotiate and get your desired salary in this field. In India, the different roles in the digital marketing field have separate salary slabs. An approximation of the per annum salary of each chief role is: Role Salary in Rupees Digital Marketing Manager 4 lakhs to 10 lakhs SEO Manager 3 lakhs to 7 lakhs SEM/PPC expert 3 lakhs to 5 lakhs Web developer/designer 3 lakhs to 6 lakhs Social Media Manager 3.5 lakhs to 7 lakhs Content Writer 2.5 lakhs to 5 lakhs 5. Creativity: Digital marketing is a very creative discipline. Unlike many technical professional fields, digital marketing provides an opportunity for many creative people. There are jobs in writing, designing and audio and video production. Plus, developing marketing strategies, solving problems and finding ways to engage audiences require creative solutions as well.  6. Training as you please: It has already been established that digital marketing is a field where you need to learn new skills to keep going up the ranks. However, the best part is that you can train at your own pace and within your own comfort level. If you are working as a freelancer or engaged in a work-from-home contract, then you can learn in your own home. You can take up online courses to help you with your skill training. You can even volunteer to build a website or a blog and engage in social media management of your personal page. It will help you to create an amazing portfolio for yourself. Plus, most of these skills do not require a lot of financial investment from your end too. 7. Working in a diverse environment: It is not a mystery that networking really helps, especially when it comes to professional growth. When you enter the digital marketing field, you have the opportunity to expand your creative side since you will be meeting a lot of different people with different skill sets. By working with different people, you get a chance to not only learn from them but also get a new direction in life, like understanding a new skill which will enrich your portfolio further.  In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Disadvantages Like most other disciplines, digital marketing has its cons too. Some of the cons of digital marketing are: 1. Regular learning and flexibility – Ongoing learning in digital marketing can be both a pro and a con for this field. While learning new things is always beneficial, the extremely dynamic nature of digital marketing can make learning a bit hectic. You may have to stay on your toes as you try to understand the trends and learn something new. You also have to be flexible and change your methods frequently based on the changing trends of the market. 2. High competition – Like any other field, digital marketing has a lot of competition. However, since this field is quite creative in nature, the competition increases even further. As a digital marketer, one of your chief goals will be to rank your page or website on Google and make it come up on the first page. Hence, you will not only be competing with other top pages, but also with several blog pages and websites. The competition is on a global scale making it even more difficult to breakthrough. Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Continuous exposure to computers – A digital marketing career entails sitting in front of a laptop all the time which can lead to health hazards. Continuously looking at the screen is harmful to the eyes and also to the brain. It can lead to irritating behavior patterns while talking to others and getting angry about trivial matters. Many people overlook this factor while working in the digital marketing field but it’s a crucial point to consider. Hard to Calculate Your ROI. – When it comes to a career in digital marketing, the most crucial element for success is the return on investment (ROI).  You can examine the ROI while running a campaign on Google AdWords or Facebook Ads Manager. But it is not 100% precise, and for many other tools, the ROI cannot be calculated with the same level of precision. The majority of digital marketing agencies only think about return on investment (ROI), yet this is typically an incorrect assumption.  How to start your digital marketing career? You are probably wondering how you can start your digital marketing career. Since digital marketing requires a lot of transferable skills, a nice place to start is by learning a few skills useful for digital marketing. Honing your skills can set you on the right route down your career in digital marketing. If you have a degree or a skill in web development, marketing management, designing and copywriting, then you already have a few skills which can be used in digital marketing. A good way to boost your exposure is by creating your personal brand and building a portfolio to develop your own digital presence.  When you create your brand, you are most likely going to try to stay on top of the trends. This will help you understand how trends work and you will get a lot of information about trends like AI or virtual reality. Try to understand how these trends can bring a change in the marketing department. Keep your Facebook page or other social media pages consistent with your skill set so that they will adequately display your skills publicly. Remember to advertise yourself. You can join Facebook groups of similar interests or start your blog on Medium.  Next up, you can take a proper course or career path to give your skill a proper accreditation. While degrees, diplomas and certificates are not always mandatory in the digital marketing field, it can give you a huge boost in the long run. Here are a few career paths that one can take to boost your career in digital marketing: Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Conclusion A career in digital marketing is highly lucrative if you play your cards right. You need to keep your learning spirit active and you should always aim high. Never be complacent when you are opting for a career in digital marketing – you will always have room to improve. A digital marketing career is dynamic with new job opportunities popping by every day. It helps to keep us on our toes and therefore presents a new window to work on a daily basis. There are also several courses in the Digital Marketing field that are growing by the minute. Do check out which related digital marketing career is suitable for you and aim to fly high!  If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication. You can also check out Certification in Digital Marketing from IIT Delhi. IIT Delhi is one of the top institutes in India and also one of the oldest IIT’s and is always excelled in giving highly industry-relevant courses, Now IIT Delhi has partnered with upGrad to get these top IIT Delhi courses online. They have a variety of other programs like Machine Learning, Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics etc. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Sriram

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11 May 2024

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