Siddhant Khanvilkar

Blog Author

Everyone is linked by a network of various modes of communication. We tend to learn about the most recent developments from across the world, even something as casual as cricket scores, via the power of the mass media and technology. If mass communication involves the distribution of current events then journalism is the gathering and broadcast of news via electronic and print media. This includes writing, editing, reporting, broadcasting, cable casting the news articles, photographing, and so on.  Journalism entails analyzing, investigating, and reporting on local and global events, trends, current affairs, and more. Journalism and mass communication is a broad industry, and it attracts a lot of talent. This article will look at the financial aspect of this industry. You’ll find out how much you can expect to earn in this field as we’ll cover the average journalism and mass communication salary in India.  Why Pursue a Career in the Sector of Mass Communication and Journalism? A college degree in the course of Journalism and Mass Communication allows you to pursue a career under/with innovative, well-informed people who motivate you to succeed. The range of the sector of mass media is expanding, therefore there is seldom a shortage of career prospects. While being employed, one gets an understanding of name, celebrity, and money, as well as the opportunity to travel. Some of the perks of entering into a profession related to mass communication and journalism are as follows: A rewarding profession Increased networking Higher social standing Travel and broadening of horizons Wide range of career opportunities Glamour Social networking Enhanced creativity Developing skills Freelancing Given the expanding popularity of mass communication channels, there is a constantly growing opportunity for applicants in the areas of public communication and journalism. Its reach across India is broad; if you excel in your profession, you may find employment at some of the nation’s greatest production houses, publishing houses, news networks, public relations agencies, or radio stations. What is the Average Journalism and Mass Communication Salary in India? The average journalism and mass communication salary in India is INR 4.02 lakh per annum. With this qualification, you can apply for many jobs such as copywriter, journalist, editor, etc. Also, keep in mind that the figure we shared is based on the average income of all the journalism and mass communication professions in India. Many factors affect journalism and mass communication salary in India. For example, your industry experience has a significant impact on how much you can make as a professional. Other factors that affect your journalism and mass communication salary are your skills, location, and the employer you work for.  So, make sure to keep these factors in mind while making a career choice.  Jobs that Offer The Best Journalism and Mass Communication Salary in India In light of technological advancements and the proliferation of broadcasting channels such as radio stations, television sets, news channels, and social media, an intended viewership has been brought together, opening up vast possibilities and alternatives for applicants who are skilled in public writing, speaking, and reporting. A degree in the course of Mass Communications and Journalism opens several doors to individuals who desire to work in communications, radio, television, journalism, advertising, and related other fields. Both streams are quite important and offer several chances in the actual world. Now that we have discussed the average journalism and mass communication salary, let’s discuss some of the roles that offer the highest salaries in this field: 1. Public Relations Specialist  The average pay of a public relations specialist in India is INR 6 lakh per annum. Their income starts from INR 1.5 lakh per annum and goes up to INR 10 lakh per annum.  What Does a Public Relations Specialist Do? A public relations specialist (PR specialist in short) is responsible for promoting and enhancing awareness about a company or brand. They ensure that the brand image remains positive in the public eye and work with multiple media to achieve this goal. Their chosen media can include web-based outlets such as YouTube or a blog and traditional media outlets such as radio, newspapers, or TV.  They manage spokespeople and designate the required spokesperson. They have to lead community marketing efforts and ensure that the strategies are correctly implemented.  PR specialists work with content creators and influencers to promote their brand. That’s why they are responsible for finding the right influencers for their brand and interacting with them. They also collaborate with local media to promote their company’s events and ensure that the local audience is aware of that brand.  2. Journalist The average salary of a journalist in India is INR 3.86 lakh per annum. It ranges from INR 1.7 lakh per annum to INR 9.91 lakh per annum, including shared profits and bonuses.  Freshers in this field with less than a year’s experience make INR 3 lakh per annum on average. Those with one to four years of experience in this field make INR 3.5 lakh per annum on average, while those with 10 to 19 years of experience get INR 4.8 lakh per annum.  What Does a Journalist Do?  A journalist researches and writes news articles and reports. These articles might belong to a newspaper, magazine, or online blog. They usually work with print, TV, and radio media channels.  They work with news editors and reporters to generate content and are responsible for reviewing and editing the copy. Journalists have to stay on the lookout for new stories and tips constantly. They may have to meet people and conduct interviews to make the stories more relevant. This means they will have to look for people related to the story, such as witnesses and the parties involved. This role requires them to have strong communication and interpersonal skills.  3. Reporter The average pay of a reporter in India is INR 3.19 lakh per annum. Their salary ranges from INR 1 lakh per annum and can go up to 10 lakh per annum.  Experience plays a vital role in this field as freshers with less than a year’s experience make around INR 3.4 lakh per annum, while those with 10 to 19 years of experience earn around INR 4 lakh per annum on average.  Some skills that offer higher pay than average in this profession are Online Research and Writing Procedures. What Does a Reporter Do?  Reporters are responsible for investigating and writing stories about different events and happenings in the world. While they usually work for news organisations, they might also work with companies that create in-house stories. Reporters might also work as freelance professionals.  Reports have to discover, research and follow up on their leads. Their daily tasks depend on the kind of media they work in. For example, a reporter in print media would spend most of their time researching and writing reports and working with editors. On the other hand, those in television media would be responsible for researching stories and filming them along with other tasks.  4. Newspaper Editor Newspaper editors earn an average compensation of INR 3.91 lakh per annum in India. Their pay ranges from INR 1.49 lakh per year to INR 9.79 lakh per year, depending on their experience and expertise.  What Does a Newspaper Editor Do?  Newspaper editors are responsible for assigning, reviewing, editing, rewriting, and laying out all copy in a newspaper apart from the advertisements. They have to work with journalists and writers to meet the newspaper’s deadlines.  They might write stories or editorials for the newspaper to give opinions on different issues. Newspaper editors are responsible for reviewing the editorial page and the columnists’ copy to ensure they are of top-notch quality.  The work environment of a newspaper editor depends heavily on the size of their establishment. Prominent newspapers employ multiple editors to manage the workload efficiently. On the other hand, a smaller newspaper might only have one or two newspaper editors to review and edit the submitted copies.  5. Media Manager  A media manager in India earns an average salary of INR 6.18 lakh per annum. Their pay ranges from INR 2.2 lakh per annum to INR 20 lakh per annum, including the shared profits and bonuses.  Like most careers we discussed, your pay in this field depends heavily on your level of experience. A media manager with one to four years of experience earns an average salary of INR 5.86 lakh per annum, whereas those with five to nine years of experience earns INR 9 lakh per annum on average.   What Does a Media Manager Do? A media manager is responsible for creating a marketing message to enhance customer recognition of a particular brand. They have to oversee interactions with the media and increase the effectiveness of publicity and press functions. They have to ensure their company’s brand is consistent and positive and gather and disseminate information to the staff and the press. Media managers have to work with the organisation’s primary departments to create and implement media activities and strategies.  They work with social media managers to develop social media strategies to enhance the brand’s online reach and engagement. They are responsible for planning the promotion schedules and making sure that the related departments meet the deadlines.  6. Social Media Manager The median salary of a social media manager in India is INR 3.25 lakh per annum. Professionals in this field can expect to earn anywhere between INR 1.5 lakh per annum to INR 7 lakh per annum, depending on their experience and skills.  Social media managers with less than a year’s experience earn around INR 2.5 lakh per annum.  On the contrary, those with one to four years of experience make an average compensation of INR 3.19 lakh per annum.  Similarly, those with five to nine years of experience earn INR 6.96 lakh per annum on average. Professionals having more than ten years of experience earn INR 10 lakh per year.  What Does a Social Media Manager Do? A social media manager is responsible for managing the social media presence of their organisation. They look after their organisation’s social media accounts, communicate with the customers, and manage their online reputation.  They are responsible for generating and managing content for their organisation’s social media profiles and pages. Social media managers must have strong communication skills as they have to lead a team of media professionals for generating the required content.  They also interact with the organisation’s customers, answer their questions, and focus on generating sales through social media engagement.  How to Enter this Field? Journalism is certainly one of the most lucrative and challenging industries a person can enter. There are many careers you can pursue in this field, and they all have their unique highlights.  However, to enter this industry, you must have the necessary qualifications. Recruiters always look for skilled and qualified professionals in this sector. Thus, it is great to have both the necessary skills and certifications to show your expertise and competency.  At upGrad, we offer the following three courses in journalism and mass communication. All of the following programs teach you in-demand skills and make you familiar with the ins and outs of the industry. Bachelor of Arts in Journalism and Mass Communication This is a 3-year course, and it’s perfect for students who want to earn a handsome journalism and mass communication salary in India. You will learn the fundamentals of public relations, creative advertising, reputation management, PR agency management, and much more during this program. We offer this BA course in association with Chandigarh University.  Master of Arts in Communication & Journalism This 2-year MA program is offered in partnership with the University of Mumbai. Some of the prominent subjects you will learn in this course are reporting and writing features, end-to-end scriptwriting, producing digital content, writing and editing original content, and researching. This course also offers a 6-month internship.  Master of Arts – Journalism & Mass Communication In our Master of Arts – Journalism and Mass Communication program, you will learn the fundamental and advanced concepts of this field directly from top instructors and faculty. You get over 300 hours of content and 60+ live sessions during this program.  Conclusion The media is regarded as the 4th pillar of democracy. Ideas and thoughts spread by mass media possess the capacity to influence the general population and society as a whole bringing about change. Furthermore, there is a lot of room for innovation in this subject. Due to these factors, any occupation in this industry is extremely gratifying. The average journalism and mass communication salary in India is quite impressive. It shows there’s a lot of demand for skilled professionals in this industry, and now is the perfect time to enter this sector.  What are your thoughts on journalism and mass communication? Which job would you prefer in this field?  Share your thoughts in the comment section below. 

Do you love being creative while meeting tight deadlines? If so, then a career in Advertising and Marketing might just be meant for you!  A fast-growing career option in India, Advertising and Marketing involves relaying a product, service or idea to target customers in a way that piques their interest. It is a competitive industry that welcomes people with independent creative thinking, provided they can work well in high-pressure surroundings. The Advertising and Marketing industry in India is currently growing out of its infancy which is why it needs skilled, certified professionals now more than ever. Today, organizations believe that with the right marketing and advertising, they are able to build a reputation and connection with their users. And most importantly, differentiate themselves from the competitors.  With more attention given to marketing and advertising, the demand for skilled professionals is increasing. The global advertising market is expanding by 5.0%, with an estimated $792.7 billion value by 2027 (Source). The growth and demand are positively reflected in numerous career opportunities in advertising and marketing available at this point in time. Job aspirants have a plethora of options to choose from with an increased number of employers. The journey to procuring a good job opportunity is guided by one of the most important factors: skill sets.  Job aspirants should be aware of what the industry demands and accordingly keep investing their efforts into acquiring and polishing their skills. The fruits will bear, and career options in advertising and marketing will naturally keep increasing.  To build a successful career in this field you must sharpen your aesthetic sense, communication skills and multi-tasking abilities, along with the right education. Read on to understand what a career in Advertising and Marketing have to offer to you and how we can help you land promising jobs in this domain.  Career options that are open to you after getting an MBA in Advertising and Branding  Let us dive into all the possible career options made available to you should you opt for our MBA program in Advertising & Branding, which offers you an Advanced Certificate from upGrad – offered in association with Jain University or our MBA in Marketing program. 1. Advertising Manager An advertising manager is in charge of advertising and promoting a company’s products and services. If you’re creatively inclined, an advertising manager is a good career option for you as the position puts you in charge of outlining plans for advertisement campaigns and directing them successfully to generate and increase consumer interest in the product or service. As an advertising manager: You get to work with different departments and their heads to draw up advertisement plans, discuss and negotiate contracts, conduct market research, and collect data to analyze market patterns. Also, you act as the point of contact between your organization and the clients.  Your job requires you to generate interest amongst target groups of a product/service created by a department, an organization, or on a third-party account basis. Your top Scouters are advertising agencies that map out advertising campaigns for third-party clients, organizations that offer advertising space and time for sales, and organizations with inbuilt advertising departments. As a good advertising manager, you should be able to: Identify the objectives of the advertising campaign you’re leading or supervising.  Come up with efficient and creative advertising strategies. Target social groups and markets that would satisfy the client. Keep a close eye on all advertising activities you’re leading. Find holistic advertising ideas that target both offline and digital platforms.  Providing counsel to clients regarding marketing and its technicalities. Maintaining progress reports on the effectiveness of the channels you’re using. As per the nature of your job, you also may be required to upskill and hone your interpersonal and analytical skills – the former because you are required to interact with several people to execute your job properly and the latter because of the digitization of mainstream media. You must also be a prompt decision-maker with stellar organizational skills to efficiently manage marketing campaigns within the time and budgets allocated to you. Some of the skill sets that are required to make a successful career in advertising are- Creative Content creation Analytical Excellent verbal and written communication Interpersonal skills Leadership Project management Budgeting Resource management Problem- Solving Time Management The average salary procured by an advertising manager is 5.5 lakhs per annum. The average salary ranges from 2.3 lakhs per annum to 19.8 lakhs per annum (Source). Some of the skill sets that are required to make a successful career in advertising are- Creative Content creation Analytical Excellent verbal and written communication Interpersonal skills Leadership Project management Budgeting Resource management Problem- Solving Time Management The average salary procured by an advertising manager is 5.5 lakhs per annum. The average salary ranges from 2.3 lakhs per annum to 19.8 lakhs per annum (Source). 2. Corporate Manager Corporate managers are professionals that manage and oversee general operations within an organization. Industries on the lookout for corporate managers include the finance, technology, manufacturing, and marketing industries. A corporate manager helps design business strategies while also overlooking their implementation as a member of the executive operations team. The skill set you need to possess and develop apart from your academic training includes: Building a professional network that offers you opportunities to establish business contacts inside and outside of the organization. You must establish reliable and respectful ties with executives, shareholders, and directors. Strengthening your verbal & non-verbal communication skills and listening skills to boost motivation and encourage teamwork. Good time management skills. A good sense of delegation is a must-have management skill. One must learn to plan things in such a way that the target can be met with the risk being as low as possible. Corporate managers ideate ways to implement and work towards long-term organizational goals also known as Corporate Strategy. This is a crucial aspect of their job as it contributes to the overall growth of the organization. To create and implement a good strategy one is required to: Define a vision that aligns well with the company values and directs the code of conduct amongst its employers. Evaluate the strengths and weaknesses of the company to build a comprehensive game plan Strategize and turn the vision into a goal by outlining project timelines. Achieve the planned goals through optimal utilisation of resources.  Stay updated with market trends to predict new and potential opportunities. Although the salary of a corporate manager differs according to various factors, on average, the salary of a corporate manager is 7.0 lakhs per annum. The average salary ranges from 3.5 lakhs per annum to 14.9 lakhs per annum (Source). 3. Marketing Manager A marketing manager is in charge of promoting a business, service, or product. They acquire customer feedback and study the market trends to create attractive campaigns for generating new leads and converting them into buyers. They also develop offers/discounts and best deals to retain existing customers.  Marketing managers oversee launch plans for a product, their advertisements, and digital campaigns through the use of email and social media. Hence, they must possess a good understanding of the target consumer group. Marketing managers generally collaborate with product development and sales teams to deliver quality products/services to customers. A marketing manager’s day-to-day responsibilities are: Identifying strategies to gain and maintain a competitive lead in the market. Planning creative campaigns in alignment with the company’s objectives and agendas. Planning and executing promotional events like conferences, webinars, product launches, etc. Being the point of contact internally between different departments and also liaising with external forces like business partners, stakeholders, vendors, and consumers. Managing and allocating departmental and campaign budgets. Collecting and studying market data and patterns to evaluate the competition and develop growth plans accordingly. Some of the skills required by the marketing manager include The ability to identify the user’s needs Technical understanding of marketing  Creative The ability to understand the research and development process Sales understanding Customer service Resource allocation Analytical ability Data management Budget management Problem- Solving Decision- making Business acumen Some of the skills required by the marketing manager include The ability to identify the user’s needs Technical understanding of marketing  Creative The ability to understand the research and development process Sales understanding Customer service Resource allocation Analytical ability Data management Budget management Problem- Solving Decision- making Business acumen Their soft skill sets should include qualities like creativity, team spirit, leadership, time management, and verbal & written communication skills. The average salary of a marketing manager is 7.3 lakhs per annum. The average salary ranges from 2.4 lakhs per annum to 23.0 lakhs per annum (Source). 4. Public Relations Officer As the title indicates, a public relations officer’s job centers around managing the organization’s relationship with the public. They plan and execute strategies that help reinforce a positive image of the company before the general public. They build amicable relations in the industry, with media agencies and customers. Also, PR officers use their negotiation and people skills to manage crises that may negatively impact the company’s image. The PR managers are seen as an asset by the organizations because they are responsible for maintaining a positive image of the brand among the users. Moreover, they are also responsible for protecting the brand’s image in case of any crisis. They make sure that the brand appears humane and real to its users, and thus they take a stand on issues that are relevant and matter.  The PR managers are also responsible for official communications on behalf of the brand. They deliver press releases and market the brand by highlighting its USPs. It is considered one of the most lucrative advertising career options. A number requires the PR managers of entities. There are PR managers for individuals, organizations, governments, etc. Professionals can make successful advertising field career provided they are equipped with solid skill sets demanded by the market.  The duties of a PR officer are: Planning public relations campaigns to promote the organization in a favorable light. Closely observe the media’s representation of their organization and find ways to steer the public opinion towards the same. Representing the company at social events like conferences, press launches, sponsorship events, exhibitions, etc. Maintaining cordial and efficient working rapport with media sources. Overseeing the production of advertisement films, business development campaigns, etc. Skills required to excel at this job include good interpersonal skills, attention to detail, good communication skills, creativity, and problem-solving. The average salary procured by a PR manager is 7.5 lakhs per annum. The average salary ranges from 4.0 lakhs per annum to 16.3 lakhs per annum (Source). upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4 5. Business Development Manager Business development managers help companies grow and expand to new markets by identifying new opportunities and leads and establishing mutually beneficial business relationships with partners, vendors, and customers. They also brainstorm on ideas and business strategies that can boost ROIs and profits. The bottom line is that business development managers are responsible for the holistic development of a company.  Business development managers are in demand across all industries, including education, healthcare, finance, banking, IT, telecommunications, media & entertainment, to name a few.  Their responsibilities include: Identifying potential business opportunities and the strengths and weaknesses of the organisation. Find out the right point of contact across departments within the organization. Establishing and maintaining rapport with clients, vendors, and stakeholders and learning how to best meet both their individual and collective needs. Research and understand the target market to identify competitors. One must be tenacious, interactive and approachable to take on this role. Considering that they’re often the first point of contact business development managers also need to be well mannered and polite with quick and precise negotiation skills. The job requires strategic thinking, an adaptive approach towards work. The average salary procured by a Business Development Manager is 5.3 lakhs per annum. The average salary ranges from 2.5 lakhs per annum to 15.0 lakhs per annum (Source). The salary bracket may differ depending on the factors such as location, skill sets, experience, organization, etc. 6. Sales Channel Development Manager An organization’s sales department must be managed by a sales channel development manager. This is one of the leading marketing job roles for freshers where they can collaborate and monitor the sales department’s performance and verify that the company’s product is being successfully marketed. This is one of the highest paying marketing jobs in India that demands impeccable leadership and decision-making skills. In collaboration with other staff members, such as marketing and salespeople, he or she is also in charge of marketing and promoting the brand within a certain market segment and through particular channels. The key responsibilities of the position include: Developing marketing strategies and campaigns Researching the market Adjusting the marketing plans as necessary Evaluating the research Manage channel marketing communication Developing and modifying budgets and timelines Picking the platforms and channels that are best suited for the company’s business objectives Managing the marketing teams and staff This is one of the most lucrative types of marketing jobs and salary for the same is an average yearly of INR 22,29,342. However, the additional cash salary for a channel development manager in India ranges anywhere between INR 62,253 to INR 5,71,048 with an average of INR 2,92,857. 7. Email Marketing Specialist Considered a leading one among the hottest marketing careers, creating and executing an email marketing plan is the responsibility of email marketing professionals who want to interact with consumers, build brand awareness, and improve traffic, engagement, and/or sales. They frequently oversee: A creative team comprising copywriters, designers, and web developers for the creation of emails An analytics team for tracking and analyzing ongoing email campaign optimization Careers in marketing and advertising industry take a definitive turn with the extensive expertise of email marketing professionals comprising knowledge in design, marketing analytics, and content generation. With less than one year of experience to eight years, the average yearly compensation for an email marketing specialist in India is 4.1 lakhs. 8. Demand Generation Manager This multidimensional position encompasses marketing endeavors that may be classified as “generating demand” for the goods or services of an organization. These efforts can be targeted to both B2C (individuals) or B2B (other businesses). Their duties typically comprise constructing loyalty programs to turn one-time customers into repeat customers generating new leads through content campaigns, creating excitement around the introduction of a new product through influencer marketing partnerships, and more. Their responsibilities are: Create and put into action marketing and strategies for demand generation To synchronize efforts and increase revenue, carefully collaborate with the sales and marketing teams Utilize analytics and data to evaluate and enhance the effectiveness of your demand-creation initiatives Create and preserve connections with collaborators, decision-makers, and other stakeholders Work together with other departments to develop coordinated demand-generating initiatives, such as product and customer service Keep an eye on market trends and stay current with new tools and methods The average yearly income for a demand generation manager in India is 12.0 lakhs, with salaries ranging from 4.5 lakhs to 31.0 lakhs. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification How can upGrad help propel your career towards the above-mentioned options? upGrad offers an MBA in Advertising and Marketing, which is meant to provide an educational insight into the marketing and advertising industry while also helping you develop the skill sets required, including technical and soft skills to help you excel in the industry. Specialists in advertising and marketing are in high demand as all organizations require some or the other form of advertising. One can choose to work in including television media, websites, newspapers, and much more with top companies like Deloitte, Goldman Sachs, Facebook, several fields, and more being on the constant lookout for competent specialists.  upGrad offers an MBA in Advertising & Branding + Advanced Certificate in association with Jain University. It is a 24 month long online course taught by top faculty members and industry mentors. The comprehensive syllabus covers 20+ subjects including accounts & finance, marketing operations, branding fundamentals and more. Each student gets dedicated career support via one-on-one interactions with mentors.  The program is beneficial for people looking to boost their careers towards branding and marketing. The above-mentioned career options are only some of the endless opportunities you can enjoy if you opt for this course.  Candidates may apply if they have a Bachelors degree from UGC recognized universities with a minimum of 50% (45% for reserved categories) or equivalent grade or even candidates who are wrapping up their final semester of Bachelor’s Programme. The students will be awarded certification from upGrad and their degree after successfully finishing the course. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs Conclusion Once you get the right training and certifications, an ocean of opportunities will open up before you. At upGrad, we do our best to guide you towards your ambition and passion by providing a range of industry-relevant courses. So, choose one that will not only make you a job-ready candidate but also allow you to explore your interests!  Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course

upGrad’s Advanced Certificate in Digital Marketing and Communication is one of the best industry-relevant courses on digital marketing. It has recorded a 42% post-programme salary hike among certificate holders placed in top companies like Flipkart, American Express, Zivame, and Star Plus, to name a few. In this article, we will take an in-depth look at the Digital Marketing Course Syllabus outlined by upGrad and Mudra Institute of Communications (MICA), Ahmedabad. Digital Marketing and Communication (1 month) The digital marketing course syllabus begins with month-long classes focused on the fundamentals of marketing where you are introduced to the basics of marketing and different digital marketing channels. It highlights the integral role customer-centricity plays in understanding the motivations of the customer in the buying process.  You will be familiarised with the customer journey through the purchase funnel and taught to measure key metrics at each stage to define a robust marketing strategy.  The course is designed for: Freshers Traditional Marketers Brand and Communication Managers Digital Marketing Executives Sales and Marketing Professionals Business Executives The minimum requirement for this course is a bachelor’s degree. Customized Tracks To Determine Professional Hierarchy (4 months) The course comprises three customised outcome-oriented tracks designed to build aspiring managers, leaders, and executives of tomorrow. Each track spans four months, and students have the option to choose a specialisation track based on their career goals: The Executive track – To provide an in-depth understanding of DM basics and build skills to run campaigns on cutting-edge tools. Management track – To optimise SEO, analyse key metrics, and run social media campaigns. Leadership track – To build skills that allow you to manage digital campaign calendars and curate SEO and SEM audit reports. Each track focuses on students being able to design and build a web-owned presence. This includes recognising the visual elements of a site and creating a better landing page for higher conversions.  Blog creation, SEO, SEM, display advertising, social media marketing, email marketing, content marketing, and web analytics form the remaining digital marketing subjects on the executive track.  Students get an in-depth understanding of Google’s search algorithm, which includes crawling, indexing, and ranking. On completion, they can leverage SEO tools like Keyword Planner, Ubersuggest, SeoSitecheckup to plan digital marketing resources. Soft skills such as verbal, non-verbal and written communication skills are also an integral part of the course. Both the management and leadership tracks highlight the need for an Agency while touching on the key skill sets of digital marketing.  upGrad’s Exclusive Digital Marketing Webinar for you – Consumer Segmentation from Demographics to Psychographics document.createElement('video'); https://cdn.upgrad.com/blog/webinar-on-digital-audience-segmentation-from-demographics-to-psychographics.mp4   Program Curriculum For Specialisation (6 Weeks each) The Advanced Certificate in Digital Marketing and Communication curriculum comprises four specialisations, each spanning six weeks. Students can choose their preferred specialisation(s) to pursue after completing their 4-month track. Branding and communication  Social media and content marketing Marketing analytics Marketing communications with a special focus on Public Relations (PR) Branding and Communication  Fundamentals of brand positioning: It seeks to evaluate brand attributes from the perspective of a customer and company. Students learn to build a brand design using branding elements and visual cues. They are also taught different techniques of measuring customer-based brand equity and calculating brand positioning with the help of NPS, CES and Perception maps. Brand Engagement Strategy: Students learn to build a brand engagement strategy through auditing, which makes use of various frameworks. It includes setting objectives and KPIs to implement a brand engagement strategy. Students are also taught to select different media and channel mix, define budgets and allocate funds. They learn to leverage qualitative and quantitative techniques to optimise brand growth and measure l equity.   Integrated Marketing Communication: This section focuses on building and maintaining online and offline communities, along with handling media, PR, and managing brand reputation. Students are taught to illustrate helpful things that become apparent during the different stages of the product life cycle. Create an integrated marketing communications strategy for your brand. International Branding: It includes identifying branding strategies globally and testing their suitability with respect to different business models. Students also acquire knowledge on consumer behaviour and learn to build brand strategies to respond to evolving market economies. Case Study and Tools: There are two projects involved –  Build engagement strategies and drive engagement among the target audience of a reputed cosmetics company. Taking an in-depth look at how Axis Bank is rebranding itself to drive brand visibility amongst young people. Social Media and Content Marketing Deep Dive into Content Creation: As is understood, students learn the art of content creation by understanding the 3 C’s of content creation, namely customers, channel, and content. They are taught to incorporate storytelling in the messaging across the various stages of the consumer funnel. Apart from this, they learn about different strategies used in the content creation process, including auditing and repurposing content. Advertising on Social Media: In this section, students become familiar with running ads on social media platforms and learn to identify objectives and factors that can benefit ads. They also learn to leverage performance metrics and optimisation techniques to apply on ad campaigns for platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, etc. Community Management: This digital marketing subject revolves around devising strategies for community engagement and understanding what goes behind implementing them and engaging with the community. This could be as simple as writing a welcome message, responding to messages from your community, or running contests, quizzes, etc., to drive engagement. Content moderation techniques are also part of the curriculum where you learn to leverage Facebook, Hootsuite and other automation tools and identify the KPIs that contribute to your analysis. Case Study and Tools: There are three projects included – Analysing how McGraw Hill leverages content marketing to drive brand awareness. Creating community engagement strategies for The Quint and engaging its diverse audience. Get skilled in tools like Hootsuite and Canvas to leverage on social media platforms. Marketing Analytics Marketing Data Identification and Collection: Here, students learn to leverage marketing tools provided by Google to achieve marketing goals. From executing end-to-end campaigns with the help of Google Analytics to leveraging other analytics tools, students learn to determine the best tool to be used for user acquisition channels. Students are also taught to use behaviour analytics software and engage with customers by personalising communications according to their behaviour. Marketing Data integration and EDA: This is targeted at providing basic knowledge of databases and SQL to aid marketing analytics. Students are taught the art of storytelling using visual elements, which are believed to be most effective in communicating observations to the right audience. In addition to this, they acquire an understanding of the central tendency matrix, hypothesis testing and A/B testing, which are crucial in rigorous data analysis. Predictive Analytics and Decision-making: This involves working on predictive analytical techniques to optimise channel spends and identify top-performing channels. This means implementing marketing mix modelling with the help of regression analysis. Apart from this, students acquire knowledge of data-based segmentation techniques like RFM analysis and clustering analysis. They help in target segmentation to devise high-quality marketing strategies. Students also learn about propensity models, which help in behaviour prediction among customers. Case Study and Tools: There are two projects included – Deep dive into customer segmentation under the guidance of a Google expert. Learn to leverage tools like Google Analytics, Google Tag Manager, Branch.io, Clever Tap, SQL, XLStat, Excel Data Analysis Toolpak, and so on. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Marketing Communications with Focus on Public Relations (PR)  1. Campaign Planning: It focuses on situation analysis, determining communication objectives and target audience to build a buyer persona. It also involves identifying the unique selling proposition for your communications. Key Outcomes: Get comprehensive knowledge of the steps that go behind developing marketing communications campaigns. Be able to create a buyer persona by analysing the situation and developing communication objectives. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses 2. Developing Creative Communications: It includes creativity and idea generation and upholding customer-centric communication. Students are required to write creative briefs, learn proposal writing, and leverage communication tools.  Key Outcomes:  Implement different techniques for idea generation. Write proposals and briefs creatively.  Identify communication channels for the distribution of your content. 3. Public Relations: It includes developing and maintaining relationships with media and fostering influencer and analyst relationships. Students are also taught online reputation management and crisis management, which is an essential skill for entrepreneurs and business owners. Key Outcomes Students can build profitable relationships with the media, influencers, and analysts. They can manage online reputation across different social media channels and respond efficiently to crises. If you would like to know more about upGrad’s Advanced Certificate in Digital Marketing and Communication, don’t hesitate to contact us. Our career counsellors will get in touch with you to help you with any questions you might have If not from MICA upGrad has also partnered with IIT-Delhi and provide a Certification course in Digital Marketing. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Average Fees for Digital Marketing Courses Courses Average Fees (First Year) MBA in Digital Marketing INR 3 – 20 lakhs UG programs in Digital Marketing INR 50,000 – 20,00,000 PG Certificate in Digital Marketing INR 20,000 – 1, 00, 000 Opportunities in Digital Marketing Technology has created new opportunities for marketers with the digital revolution. We still sell the same things, but how we sell them has changed.    Traditional marketing has given way to digital marketing, which has opened new openings for various businesses and aspiring digital marketers.    People interested in studying digital marketing are now comparing and assessing the numerous digital marketing course syllabus for beginners given by the various digital marketing colleges as the world around them undergoes a digital transformation both domestically and internationally.    One of the most essential strategies for expanding a company, organization, brand, business, or other entities has emerged via the use of various tools and approaches in digital marketing.  Almost every sector has started using digital marketing strategies to increase its digital footprint, including media and entertainment, banking, content marketing, and companies. Digital marketing is a broad field that covers a wide range of academic courses and subjects. Search Engine Optimization( SEO), Website Creation, Content Strategy, and other applicable subjects are generally tutored at all levels of the Digital Marketing subject syllabus. Today, many businesses anticipate the explosive growth of digital marketing over the next five years. To advance your profession, learn about digital marketing and start using it. Benefits of taking Digital Marketing Courses The following are the main benefits of following the digital marketing courses syllabus: Develop your management skills for digital marketing businesses.   Understand the digital marketing dos and don’ts.   Learn how to cut marketing costs by enrolling in digital marketing.   Learn how to use digital marketing to reach global followership.   Learn how to work as a freelancer or look for work-from-home openings.   Develop your management skills for digital marketing businesses.    Make an impression on recruiters by making your CV stand out. While you can learn digital marketing skills from any educational institution, it’s also crucial to understand how to use such talents and abilities in practical settings. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Conclusion: Because of the psychological effects it has on your customers, the significance and potential of digital marketing cannot be overlooked. Digital marketing gives you an edge over your competitors compared to other marketing strategies. This encourages interaction between vendors and buyers to understand items and customer preferences better.

With the advent of the digital age, journalism, and content creation jobs have seen significant growth. More and more people are connected to the internet and wish to keep themselves updated with the latest news and happenings around the world. This has brought about an undeniable spike in demand for competent journalists and media persons.  If you enjoy meeting new people, have excellent communication skills, and have insightful questions to ask, journalism is the right career for you. Journalism can be even more lucrative if you enjoy reading and writing in English or any other regional language. In this manner, you can pursue jobs that don’t just revolve around reporting and anchoring.  Not to mention, the salary bands for professionals in journalism are rather rewarding. The journalist’s salary in India starts according to Payscale is ₹370,608 /year. There are plenty of career advancement opportunities from here to attract higher salary packages.  For this reason, people with a passion for writing, competent interpersonal skills, an inquisitive mind, and a willingness to stay in the public domain should consider taking up journalism as a career.  How to Become a Journalist? Journalists are creative people who are required to create unique, engaging and newsworthy/readable content on a diverse range of subjects.  Becoming a journalist is easy if you have a passion for it. There are several different streams or career options one can choose from after completing the relevant courses in journalism, arts and mass communication. To get started on your journalism journey, here are the courses in journalism that you can pursue: BJ (Bachelor of Journalism) BJMC (Bachelor of Journalism and Mass Communication) BA – JMC (Bachelor of Arts in Journalism and Mass Communication) BCJ (Bachelor of Communication and Journalism) BMM (Bachelor of Mass Media) BJ (Hons) (Bachelor of Journalism (Honours)) B.A. – Mass Communication (Bachelor of Arts in Mass Communication) PG Diploma (Mass Communication & Journalism) M.B.A. (Mass Media Management) Where you decide to pursue the above courses should depend on the quality of education an institution offers, the credibility of the college’s degree, and the opportunities it exposes you to in landing a lucrative placement. This is important, especially in a competitive career like journalism, because it determines how well you can shape your career ahead. upGrad, the online educational platform, offers relevant graduate and postgraduate courses from reputed colleges that can help you kickstart your career in journalism and fetch high-paying jobs on completion.  1. Bachelor of Arts – Journalism & Mass Communication from Chandigarh University  This 3-year course with in-built internship opportunities comprises 450+ hours of learning content, 80+ live sessions, and 30+ case studies and projects. On completion of the course, you earn a bachelor’s degree from the UGC-recognised university that is NAAC A+ accredited. 2. Master of Arts in Public Relations from the University of Mumbai  This 2-year course is designed to teach you new-age digital media skills. It is offered in three languages and the curriculum comprises a 6 months inbuilt internship opportunity, 20 electives, 3 personalised learning tracks, and 1 dissertation. It exposes you to upGrad’s 300+ hiring partners to help you land your dream job.  3. Master of Arts in Communication and Journalism from the University of Mumbai  Offered in three languages (English, Marathi and Hindi), the 2-year course has an in-built internship program spanning 6 months and personalised learning tracks that exposes you to the profession and helps polish your skills.  You can pursue these courses alongside your work or dedicatedly depend on your time and interests. Careers in Journalism & Salary in Journalism Journalism opens doors to pursue several career options. These range from regular media jobs to various other specialized domain-specific roles.  The work profile and Journalist Salary in India can vary based on your area of expertise. If you are working as a content creator, you would mostly be doing your job sitting in your office or at home if you are a freelancer. Your regular work would include creating content like blogs, media content, press releases, website contents, etc. If you are a journalist or reporter, you will be involved in fieldwork and would be expected to weave news and write-ups on the latest happenings in your city and worldwide. Let us discuss further the career options you have with a background in journalism:  1. Journalist/Reporter (starting from INR 1,70,000 per year) One of the most obvious career options available after completing a degree in journalism would be to become a reporter or journalist. This job would require you to create reports on the events and happenings of a given area. As a journalist or a reporter, you are also required to conduct press conferences and open-house sessions with prominent personalities. It should be noted that reporting is a challenging job and could become hectic if you are assigned multiple events to cover. You are also sent to remote areas or unfriendly areas so the position requires that you possess an adventurous spirit. If you do, you will thoroughly enjoy travelling and meeting new people. 2. Staff Writer (starting from INR 2,00,000 per year) As the name suggests, a staff writer is an in-house writer whose job is to produce good quality and engaging content on relevant topics. It can be for a newspaper, magazine, online portal, or any other media channel. As a staff writer, you must be ready to work on multiple projects belonging to various niches. This is also possibly a key point why candidates prefer the position of a staff writer; you get to work on a variety of exciting subjects, are paid well, and can also pursue a number of career advancement opportunities.  3. Content Writer (starting from INR 1,31,000 per year) While the nature of work done by a staff writer and a content writer are almost similar, there are one key difference content writers can work freelance, if they so wish. They can work for multiple clients or agencies providing their services on a per word or per submission basis. There are several online and offline agencies that a content creator can associate with to get work. Working as a freelance writer gives you the freedom to choose your work timings and also pursue any other work or passion parallelly. 4. News Producer (starting from INR 1,80,000 per year) News producers are in charge of finalising the news that will be aired or published on a news channel. Their job involves conducting interviews and performing research to determine the current trends, latest affairs, and other news-worthy events. Another responsibility of news producers is to assist news anchors and writers to craft relevant stories for a channel.  5. News Editor (starting from INR 1,49,000 per year) A news editor is accountable for all news publications, online and offline. It is their job to monitor all processes and operations of media houses, magazines, news portals, and more. They decide the layout, content to be published, headlines, content style and structure, and are the decision-makers in all the major activities related to publishing. Another additional responsibility of a news editor is to help target the right reader base with the news stories they put out.  6. Copywriter (starting from INR 95,000 per year) Copywriters create unique and innovative content for a company to help enhance their online and offline presence. They help the company connect with the customer through well-targeted and carefully-crafted brochures, media campaigns, emails, blogs, messages, among others. They also play a pivotal role in creating a brand image and aligning marketing campaigns to promote brand awareness. They work in teams and may be involved in several projects at the same time. 7. Social Media Planner (starting from INR 2,21,000 per year) With the growth of the internet, online presence has become a huge criterion for the success of any business or organization. High profile social media ads are the most sought-after marketing strategies to drive optimum results in a short span using relatively few resources. These paid advertisements and social media strategies are outlined by a social media planner. They work with the content creation team, marketing team, and finance team, to produce social media campaigns that have the potential to drive growth for a business.  8. Digital Strategist (starting from INR 2,27,000 per year) Digital Strategists are a step ahead of Social Media Planners. The primary responsibility of a digital strategist is to identify new target areas for increasing a company’s digital presence. This requires conducting market research and keeping up with industry trends to ensure a company gets expected visibility in a chosen area. Apart from creating unique marketing content, they also have expertise in SEO methodologies that can help companies drive traffic and increase conversion rates.  9. Corporate Communication Specialist (starting from INR 3,63,000 per year) A corporate communication specialist is a very interesting role for someone with expertise in both marketing and PR. As a corporate communication specialist, you are required to create content for internal and external communication. Developing press releases (PR content), marketing content, and other media content is an integral part of the job description. Another highlight of the job is that you have first-hand knowledge of the policies and regulatory decisions of a company. Based on these and the company needs, a  corporate communication specialist is expected to chart out plans to determine what part of this information will be circulated internally and which will be shared with the public. This means you would be required directly with company executives and corporate managers which would enhance visibility for the work you do as well provide exposure to leverage for high-level positions.  10. Public Relations Specialist (starting from INR 1,56,000 per year) As a public relations specialist, you are required to create communication plans, and media strategies, and control public releases. The roles and responsibilities include creating presentations for the management, content for internal employees, and content for external communication, including blogs, PRs, fact sheets, and more. You will also be required to take part in industry events and speak about the company. This position gives you a lot of exposure to the marketing world and would give you opportunities to travel and meet a lot of people across the globe. Note: Remember, these are just the starting salaries for entry-level professionals that go upwards to approx. INR 1 million annually based on your knowledge and experience. Importance of journalism in our society Without journalism, the world would be in an ignorant state. Journalism aims at empowering citizens by giving them the right information.  The provided information allows the citizens to make informed decisions. Journalism is helpful in various aspects of life, such as political scenarios, social rights, climate change, and giving a voice to the voiceless. It is also helpful in fighting for human rights and promoting critical thinking, entertainment, and education. It plays a crucial role in providing citizens with accurate and reliable information that affects their daily lives. Also, journalism is also helpful in maintaining openness and transparency in society.  Democracy is promoted by giving individuals a voice for their rights and ensuring their opinions are heard. It allows exchanging of ideas that create dialogue, eventually leading to greater societal understanding and tolerance. The efforts and stakes are high in this field, which is reflected in the high journalist salary in the country. Top skills needed to be a journalist The journalists work as watchdogs on behalf of the public. They are required to be highly skilled in order to be true to their job. Communication  As the name suggests, communication skills are highly important in the field of journalism. No matter, how one is proficient in other skills if one’s communication skills are not good enough, there are lesser chances of acing in the field of journalism.  The journalists are required to interview, deliver reports, and write articles and scripts as a part of their jobs. Communication skills are not confined to speaking rather it includes writing, being empathetic, etc.  Attention to detail The journalists are required to write reports dealing with sensitive data and so on. They are responsible for providing authentic sources of information to the people who consume their news. As a journalist, it is important for them to make sure that the information provided to the public is accurate and for that, they need to have a strong network of sources.  Literacy of digital media With the advent of technology, the world is turning digital. The industries, organisations are turning digital and for that, professionals also need to be at high pace with the technology. The journalists must know how to use websites, digital tools, laptops, applications, gadgets, etc. As digital broadcasting news is one of the best ways to reach a larger audience.  Investigative reporting Although journalists have to be good at various other skills investigative reporting comes first. This type of reporting allows the users to probe into harmful activities, and practices happening in society.  To perform this, journalists are required to be discreet and protect their information.  Final Thoughts  Journalism is a wonderful career path and can open up numerous avenues for you to explore down the road. It is a field that recognizes hard work and can take you places with dedication and experience. For those who seek the truth and a taste of fame, journalism is a good starting point.  Decide on a career path that is most aligned with your aspirations, and then carve out a niche for yourself in that area.

Are you a creative person and want a career in the tech industry? Then you should pursue a career in technical writing.  Contrary to popular belief, technical writing is a highly creative field as it requires you to simplify technical and jargon-filled language into an easily understandable one.  Technical writers work in multiple industries, and it’s among the best careers for people who love to write. However, if a job doesn’t pay well, it loses all of its lustre. That’s why we’ll discuss the average technical writer salary in India and explore why it’s a fantastic career to pursue. You’ll also find out what factors affect your salary in this field and how you can get higher pay. Let’s get started: What is the Average Technical Writer salary in India? The average technical writer salary in India is INR 4.97 lakh per year. This role’s pay scale ranges from INR 2.29 lakh per annum to INR 10 lakh per annum, including shared profits and bonuses.  The demand for technical writers has increased exponentially in the last few years as the number of tech companies and startups has blown up. You can understand how lucrative this field is when The Economic Times included it in their list of the highest paying jobs in 2017. As the number of tech companies grows, the demand for technical writers will increase accordingly. Also, keep in mind that you can pursue a freelance career in this profession if you don’t want a 9-5 job. The average pay of freelance writers in India is INR 475 per hour. Their total pay ranges from INR 1.93 lakh per annum to INR 20 lakh per annum. However, they don’t work in traditional job settings, and their income is highly variable depending on the number of clients they work with.  What Does a Technical Writer Do? Technical writers are responsible for writing instruction manuals and related documents to give detailed technical information in a simple and non-technical language. They have to gather the required information from the production teams and manufacturers and convey the same to the customers. Technical writers write guides, instruction manuals, journal articles and other related documents. Usually, they work with companies that organise, produce, or distribute technical products.  They must have strong research skills as they are responsible for understanding the readers of their written documents. A technical writer must know who their target audience is to convey information clearly and use the correct language. It allows the reader to find, understand, and follow the required guidelines easily.  Technical writers must analyse the target audience of their project and define their requirements. What the document would sound like and how it will feel depend solely on the target audience, which is why it’s one of the most pivotal duties of a technical writer to find the right audience.  They conduct audience analysis to determine the document’s design, presentation, and content.  For example, hardware documents are usually very clear, simple, and concise, so inexperienced users can use them efficiently.  On the other hand, documentation for advanced machinery and tools uses different technical languages because they assume the reader has considerable knowledge of their field.  Technical writers work in numerous industries such as medicine, engineering, software, etc. The development life cycle of technical writing is quite similar to the product development lifecycle of an organisation.  They work in teams with other specialists, editors, graphic designers, and content managers. Thus, it’s essential to have good communication skills. The role might require them to train or coach junior writers as well.  Factors Affecting Technical Writer Salary in India The average technical writer salary in India depends on many factors. You should know how these factors affect technical writer salary to determine how much you can expect to earn in this profession.  When you know what factors contribute to higher pay, you can plan your career accordingly and climb the ranks faster. The most prominent factors that affect the average technical writer salary in India are: Experience Skills Location Employer Let’s discuss each of them in detail to understand how they affect your pay: Experience The biggest factor that determines your technical writer salary in India is the amount of experience you have. Beginners and those with less experience earn substantially less than those with more experience.  Entry-level technical writers earn around 44% less than the industry average. Similarly, early career professionals in this field make 17% less than the median salary. On the other hand, mid-career professionals earn 54% higher than the average, while late-career technical writers earn 179% higher than the average. Indeed, having more experience will help you get a better salary.  A technical writer with less than a year’s experience earns an average salary of INR 2.77 lakh per annum. Those with one to four years of experience make around INR 4.14 lakh per annum on average.  With a few years of experience, your pay in this field would increase substantially as a technical writer with five to nine years of experience earns INR 7.66 lakh per annum on average. Those with 10 to 19 years of experience in this field earn around an average salary of INR 13.8 lakh per annum.  Skills Your skill-level and expertise in relevant skills affect your technical writer salary heavily. As the industry evolves, the in-demand skills change accordingly. This is why having industry-specific and updated skills helps you in getting a better salary.  The most popular skills among technical writers in India are: Writing Procedures and Documentation Microsoft Office Microsoft Word Microsoft Excel By knowing which skills have the most demand, you can develop the same and stand out from the competition. On the other hand, certain skills tend to increase your salary as well.  Technical writers with the Confluence skill report to earn 103% higher than the industry average. Similarly, those who know how to use Madcap Flare earn 37% more than the average, whereas those familiar with XML (eXtensible Markup Language) make 20% higher than the average. Adobe FrameMaker (17% higher than average) and Adobe RoboHelp (11% higher than average) are also skills that can get you better pay. Some additional skills that can help you get better pay as a technical writer are: Adobe Acrobat (5% higher than average) Adobe Photoshop (4% higher than average) Microsoft Visio (3% higher than average) Clearly, by developing certain skills, you can get a considerably higher salary as a technical writer. Also, keep in mind that you can get promoted to a higher role as you get more experience and develop advanced skills, such as a senior technical writer. The average pay of a senior technical writer in India is INR 10.1 lakh per annum, and it can go up to INR 20 lakh per annum.  Location Your location has a significant impact on your pay as a technical writer. Some cities offer above-average salaries, whereas some cities offer lower pay. You should know which cities offer the best pay so you can plan your career accordingly.  The best city for technical writers in terms of average pay is Bangalore. The average it offers to technical writers is 11.5% higher than the national average. Professionals in this field earn higher salaries in Noida (2.3% higher than average) and Hyderabad (2.4% higher than average).  Conversely, some cities offer below-average salaries. The city that offers the lowest pay to technical writers in India is Kolkata which offers 32.8 less than the average income. Other cities in this category include Pune (7% less than the average) and Chennai (16% less than the average).  Employer Lastly, a prominent factor that determines your salary as a technical writer is your employer. Some companies offer substantially higher salaries while some others offer lower pay. However, you shouldn’t simply choose an employer solely based on their offered income. You should also consider additional benefits (for example, health insurance) and the company culture while choosing your employer company.  In terms of India’s highest technical writer salary, Cisco Systems Inc comes at the top as its average pay is INR 13.7 lakh per annum for these professionals. Other companies that offer significantly high salaries to technical writers are Nutanix (INR 12.3 lakh per annum) and Juniper Networks (INR 10.8 lakh per annum).  On the other hand, ZOHO Corporation and HCL Technologies offer lower salaries to their technical writers – the average pay is INR 5.7 lakh per annum and INR 5.89 lakh per annum, respectively.  How to Earn the Top Technical Writer Salary in India In the tech sector, recruiters look for qualified candidates with the most in-demand skills in their arsenal. By developing the right skills and having the proper qualification, you can easily bag a lucrative role in established corporations.  The best way to develop the necessary technical writing skills is by taking a journalism course. A journalism course will equip you with the writing and communication expertise you need to convey highly technical information into a simplified language.  Completing a journalism course will give you the required qualifications to apply for technical writing roles in multiple companies. Moreover, you can complete a PG course in one of the industries you want to enter to enhance your chances of bagging a high-paying role there. At upGrad, we offer two courses in journalism and mass communication. Both of them are offered online, so you can upskill from your home without leaving your job: Master of Arts – Journalism and Mass Communication (with Chandigarh University) Master of Arts in Communication & Journalism (with University of Mumbai)  On the other hand, you can take an industry-specific course such as data science, artificial intelligence, or software development and pursue a technical writing role in these fields. Check out our homepage to find programs in those domains.  Conclusion A career in technical writing is certainly a lucrative one. With sufficient experience and expertise, you can easily bag a handsome salary. Moreover, the job promises a high degree of satisfaction. You get to experiment with your writing technique, tonality, and approach while continually learning about the latest advancements in tech domains.   

At present, there are over 206 million active Twitter users worldwide. With more than 73 million active Twitter accounts in the US, it has the maximum number of active Twitter users. While many people view Twitter as a platform for sharing political opinions or informative posts, it is also an excellent platform for generating business leads. Businesses can run paid ads on Twitter. In 2020, there was an increase of 35% in ad engagements on Twitter. Gradually, a large number of businesses are focusing on increasing engagement on their Twitter accounts. Why Should You Use Twitter for Business? If you are still wondering whether you should take your marketing game on Twitter up by a notch, here are a few reasons why it is one of the best platforms for the growth of your business: 1. Broad audience This is a crucial advantage of using Twitter. If you are facing difficulties in generating leads for your business, Twitter marketing can be a game-changer. There are millions of active users on this platform. You can post informational and creative content on Twitter to engage with millions of people. Over time, you will find potential customers on the forum. 2. Cost-effective Another benefit of leveraging Twitter for business is that it is cost-effective. You do not have to run paid ads or campaigns on Twitter necessarily. A witty and engaging copy along with appealing images can also help you gain followers. 3. Create a brand Image Twitter is a great platform to build your brand image. It serves as a medium to make people aware of your products or services. It offers visibility and also helps you gain the trust of customers. Ways To Use Twitter for Business? There is no straight-jacket formula when it comes to marketing on social media. You will find a variety of audiences online that have varying tastes. Whenever a company launches its campaigns on Twitter, there is always a mixed response. While a lot of users might engage with the content, there are chances of receiving backlash. Therefore, you have to be extremely careful and diligent while using Twitter for business ads. Here are a few ways to effectively use Twitter for your business. 1. Create Objectives and Strategies This is a no-brainer tip for all marketing campaigns. The first and the most crucial step before you think of launching a marketing campaign is to discuss with your team and lay down the clear objectives of your campaign. For this, you need first to find out your target audience. Since Twitter has millions of users, it is nearly impossible to develop a campaign that caters to all users. Therefore, you need to determine your niche audience for whom you need to run campaigns and predict the lead conversion ratio. Your objectives must include the reasons behind running that particular ad campaign. For example, how will it help in the growth of your business? If you have recently started using a Twitter Business account, you do not need to run ads or build campaigns immediately. You can start posting content that resonates with your business ideas and offers value to the readers. Another way to increase engagements on Twitter is to interact with other brands or businesses. We have often seen Twitter threads where brands show support by commenting on each other’s posts. However, if you have been using Twitter for quite some time and you wish to go with paid ads or campaigns, there are a few things that you must keep in mind. To begin with, you need to have a fixed budget for marketing on Twitter. It will cover your expenses for promoting tweets or your business account. Next is choosing the correct ad format. There are over 20 Twitter advertisement formats for businesses like images, texts, videos, and carousels. You should ensure that the ad format aligns with your objectives. In addition to it, you also need to figure out a way to balance organic and paid content on Twitter. Too many advertisements can negatively impact your brand images.  2. Download The Twitter Planner To use Twitter for business, you must have a weekly or monthly planner. It will help you schedule content and streamline the process. You can either create a planner on an excel or Google sheet. Another best option is to download the Twitter business planner from their official website. It comprises a detailed guide on how you can start your Twitter business account journey, what are the things that you must keep in mind while mapping a marketing strategy, and pro tips. The Twitter business plan also helps you set guidelines for your brand image. For instance, what are the do’s and don’ts while writing a copy and creating media for your brand. 3. Inspiration From Other Brands If you are new to Twitter and are figuring out how to devise a marketing strategy, you can initially observe how other brands post content and engage with their audiences. The purpose behind this is to seek inspiration for your marketing campaigns and come up with fresh ideas. Never blatantly copy the marketing strategy of other businesses. This is the worst thing that you can do on a social media platform. It will not only result in plagiarism but will also create a negative image of your business. 4. Be Creative It is normal for businesses to have reservations while chalking marketing strategies. However, one shouldn’t be afraid to experiment. While it is important to post valuable content, you can still come up with creative and engaging ideas that will capture the attention of Twitter users. However, it is crucial to ensure that the content is not offensive. Also, it would help if you did not hesitate to hop on viral Twitter trends. Moreover, along with posting creative content, you should be as witty as possible while posting comments on other tweets. The best way to seek the attention of the masses is to be humorous and subtle while promoting your products or services. One should refrain from posting similar content for weeks. Experimenting with creative posts and visuals is one of the most effective ways for businesses to gain the loyalty of their audience and generate leads. 5. Analyze The Results The next effective Twitter marketing technique is analysis. You can get various insights on your Twitter business account regarding likes, views, reach, and engagement. It helps businesses understand whether their marketing strategies are effective and how they can improve the same. They can understand how the audiences are reacting to their content. In simple words, analyzing post insights on Twitter allows businesses to understand consumer behavior and take appropriate actions based on the results. Get a Digital Marketing Certificate online from the World’s top Universities. Learn Advanced Certificate Programs to fast-track your career. 6. Use Various Twitter Tools To use Twitter for business, you can leverage various tools like polls and live options. It helps you gain more engagement on your posts. There are also plenty of other marketing tools that you can use to gain more followers on your Twitter business account. The first tool is Owlead that gains filters and categorizes relevant Twitter accounts based on location and Keywords in bios. The next most commonly used tool for Twitter marketing is Hootsuite. It facilitates scheduling Twitter posts and tracking your content. You can also use other tools like Crowdfire, Buffer, and Tweepi to gain authentic followers on Twitter and monitor post content and mentions. Various Skills Required for Operating a Twitter Business Account To build a business brand on Twitter, you should possess digital marketing skills. Even if you work as a digital marketing strategist in a company or as a freelancer, it is beneficial for you to learn the following popular digital marketing skills: Communication Strategy and Organization Creative and Analytical skills Brand marketing SEO Link Building Graphic design The ideal way to master the skills mentioned above is to pursue a certificate course in digital marketing, work on live projects, and learn from the experiences of industry professionals. upGrad’s Advanced Certificate Program in Customer Centricity course offers all the above features and much more. You will learn about customer loyalty, their expectations from a business, how to resolve customer grievances and retain their loyalty. In addition, the digital marketing certificate course will help you learn in-depth about various marketing strategies and how to implement them. upGrad’s courses facilitate peer learning and global networking opportunities. As an upGrad learner, you will also receive 360-degree career assistance. Conclusion Twitter is a powerful marketing platform to engage with your potential clients and customers. An effective marketing strategy will aid business growth and also boost revenues. Suppose you have recently set up your business or are a part of a company’s marketing and sales team. In that case, upGrad’s certificate courses will be beneficial for you in learning marketing strategies.

Hadoop YARN Introduction YARN is the main component of Hadoop v2.0. YARN helps to open up Hadoop by allowing to process and run data for batch processing, stream processing, interactive processing and graph processing which are stored in HDFS. In this way, It helps to run different types of distributed applications other than MapReduce. In the YARN architecture, the processing layer is separated from the resource management layer. To create a split between the application manager and resource manager was the Job tracker’s responsibility in the version of Hadoop 1.0. YARN allows the data stored in HDFS (Hadoop Distributed File System) to be processed and run by various data processing engines such as batch processing, stream processing, interactive processing, graph processing and many more. Thus the efficiency of the system is increased with the use of YARN. The processing of the application is scheduled in YARN through its different components. Many different kinds of resources are also progressively allocated for optimum utilization. YARN helps a lot in the proper usage of the available resources, which is very necessary for the processing of a high volume of data. Check out our free courses to get an edge over the competition. Why YARN? MapReduce performs functions of Resource Management and Processing. Hadoop v1.0 is also known as MapReduce Version 1 (MRV1). There was only a single master for Job Tracker.  You won’t belive how this Program Changed the Career of Students Explore our Popular Software Engineering Courses Master of Science in Computer Science from LJMU & IIITB Caltech CTME Cybersecurity Certificate Program Full Stack Development Bootcamp PG Program in Blockchain Executive PG Program in Full Stack Development View All our Courses Below Software Engineering Courses In the previous version of Hadoop that is Hadoop version 1.0, which is also known as MapReduce version 1 (MRV1) use to perform both the task of process and resource management by itself. It has a job tracker module that is responsible for everything. Hence it is the single master that allocates resources for applications, performs scheduling for demand and also monitors the jobs of processing in the system. Hadoop version 1.0 reduces tasks & assigns maps on several sub-processes which is called Task Trackers. Task Tracker also reports the progress of processes in a periodical manner. But the main issue is not that, the problem is this design of a single master for all, resulting in bottlenecking issue. Also, the computational resource utilization was inefficient. Thus scalability became an issue with this version of Hadoop. But on the bright side, this issue is resolved by YARN, a vital core component in its successor Hadoop version 2.0 which was introduced in the year 2012 by Yahoo and Hortonworks. The basic idea behind this relief is separating MapReduce from Resource Management and Job scheduling instead of a single master. Thus, YARN is now responsible for Job scheduling and Resource Management.   In Hadoop 2.0, The concept of Application Master and Resource Manager was introduced by YARN. Across the cluster of Hadoop, the utilization of resources is monitored by the Resource Manager.    There are some features of YARN because of which it got very famous, which are: Multi-tenancy: YARN has allowed access to multiple data processing engines such as batch processing engine, stream processing engine, interactive processing engine, graph processing engine and much more. This has given the benefit of multi-tenancy to the company. Cluster Utilization: Clusters are utilized in an optimized way because clusters are used dynamically in Hadoop with the help of YARN. Compatibility: YARN is also compatible with the first version of Hadoop, i.e. Hadoop 1.0, because it uses the existing map-reduce apps. So YARN can also be used with Hadoop 1.0. Scalability: Thousands of clusters and nodes are allowed by the scheduler in Resource Manager of YARN to be managed and extended by Hadoop. Explore Our Software Development Free Courses Fundamentals of Cloud Computing JavaScript Basics from the scratch Data Structures and Algorithms Blockchain Technology React for Beginners Core Java Basics Java Node.js for Beginners Advanced JavaScript Components of YARN Container:  In the Container, one can find physical resources like a disk on a single node, CPU cores, RAM. Container Launch Context (CLC) is used to invoke containers. Data about the dependencies, security tokens, environment variables which are maintained as a record known as Container Launch Context (CLC). On a specific host, an application can only use specified memory from the CPU and Memory. This specified amount of memory can only be used after the permission has been granted by the Container.  Container Launch Context is used to manage YARN Containers. It is also called Container LifeCycle (CLC). Necessary commands for the creation of the process is stored in this record. It also saves the payload for Node Manager services, security tokens, dependencies, map of environment variables.  Application Master:  In a framework, when a single job is submitted, it is called an application. Monitoring the application progress, application status tracking, negotiation of resources with resource manager is the responsibility of the application manager. All the requirement of an application to run is done by sending the Container Launch Context (CLC). The application master posts container Launch Context (CLC) by requesting the Container from the node manager. From time to time, the resource manager receives a health report after the application has started.  Node Manager:  The node manager takes care of individual nodes in the Hadoop cluster and also manages containers related to each specific node. It is registered with the Resource Manager and sends each node’s health status to the Resource Manager, stating if the node process has finished working with the resource. As its primary goal is to manage each specific node container that is assigned by the resource manager. The node manager also creates a container process when requested by the Application master. When the application master sends and asks the attached Container from the node manager by a CLC(Container Launch Context) which includes everything an application needs to execute. Then the node manager creates the requested process container and runs it. Node manager is also responsible for monitoring resource usage by individual Container and reporting it to the Resource manager. Thus node manager and resource manager collaborate to communicate between nodes and manage resource usage by each node in the cluster. It can also kill containers if directed by the Resources manager. Finally, node managers log everything by the log management system in it.  A particular node is taken care of by the Node Manager. The Node Manager manages the workflow and application of the node. Log management is performed, and the Node Manager monitors resource usage. The resource manager gives directions to kill a container to the Node Manager. The application master requests the Node manager to start the container process. The creation of a container process is the responsibility of the Node Manager.  Resource Manager:  Resource management and assignment of all the apps is the responsibility of Resource Manager and is the master daemon of YARN. Requests received by the resource manager are forwarded to the corresponding node manager. According to the application, resources are allocated by the resource manager for completion.  Utilization of Cluster is optimized, such as keeping the usage of all the resources active against different kinds of limitations such as SLAs, fairness and capacity guarantees. The Resource Manager does the allocation of available resources. The Resource Manager arbitrates cluster resources. The actual processing of requests takes place in nodes, and the node managers manage it. Whenever any request for processing is received, it transfers the requests in parts to its corresponding node managers. Resource Manager is the highest authority for the allocation of resources.   There are two primary components of the Resource Manager, which are: –  Application Manager –  The application manager is responsible for managing a set of submitted tasks or applications. It first verifies and validates the submitted application’s specifications and may reject the applications if there are not enough resources available. It also ensures no other application exists with the same ID which is already submitted that can be caused by an erroneous or a malicious client. Then it forwards the submitted application after validation to the scheduler. Finally, it also observes the states of applications and manages finished applications to save some Resource Manager’s memory. The application manager keeps a cache of finished applications and moves out old, finished applications to accommodate space for freshly submitted applications.  Scheduler –  Based on Resource Availability and Application Allocation, Scheduler schedules the tasks. There is no other task performed by scheduler like no restart of the job after failing, tracking or monitoring of tasks. The different types of scheduler plugins are Fair Scheduler and Capacity Scheduler, which are supported by the YARN scheduler for the partition of cluster resources. In-Demand Software Development Skills JavaScript Courses Core Java Courses Data Structures Courses Node.js Courses SQL Courses Full stack development Courses NFT Courses DevOps Courses Big Data Courses React.js Courses Cyber Security Courses Cloud Computing Courses Database Design Courses Python Courses Cryptocurrency Courses Steps of Workflow of Application in Hadoop YARN  An application is submitted by the client. Application Manager is started by the allocation of the Container by the Resource Manager. Resource Manager and Application Manager register with each other. The Application Manager does the negotiation of the Container to the Resource Manager. The Node Manager launches the Container after being notified by the Application Manager. Execution of Application code is done in the Container. The Application Manager or Resource Manager monitors the status of the application after being contacted by the client. Un-Registration of Application Manager is done with Resource Manager after the process is complete. Read our Popular Articles related to Software Development Why Learn to Code? How Learn to Code? How to Install Specific Version of NPM Package? Types of Inheritance in C++ What Should You Know? Features of Hadoop Yarn Architecture After learning what is yarn in Big data, let’s take a look at diverse features of Hadoop yarn architecture and obtain more clarity on what is yarn in Big data and  what is yarn in Hadoop!   The engineers retained all of the MapReduce functionality present in Hadoop version 1 while constructing the latest edition. As a result, there was no cost associated with updating to version 2 as all version 1 MapReduce programs would function. The majority of programs are binary-compatible; at worst, in a few uncommon circumstances, programs might need to be recompiled. Version 2 of the Yarn architecture also included resource containers in a way that was more flexible. One or more computing cores and a specific quantity of memory make up a resource container. These resource containers were known as “mapper slots” or “reducer slots” in Hadoop version 1. They are generic slots that are dynamically controlled in version 2. Thus, upgrading to Hadoop version 2 immediately results in an increase in efficiency for the majority of clusters. Yarn Hadoop, a specific resource scheduler, has been used to overcome the scalability problem. Running or keeping track of job status is not the resource scheduler’s duty. The YARN ResourceManager component, in fact, doesn’t care what kind of task the user is doing; it just allocates resources and leaves the user alone. Additionally, a failover ResourceManager component is supported by this architecture, removing the single point of failure. Hadoop clusters may now accept non-MapReduce workloads since Yarn Hadoop is a generic scheduler. Applications must interact with the ResourceManager and make resource requests, but the core computations could be driven by the needs of the user rather than the MapReduce data flow. One such implementation is Apache Spark, which may be considered a memory-resident MapReduce. The computation is often moved to the node where the data is stored on disc via Hadoop MapReduce. Additionally, it will save interim findings on the node drives. Bypassing disc writes and reads, and Spark keeps everything in memory. To put it another way, Spark creates incredibly quick and scalable applications by moving processing to where the data is in memory. Application adaptability is another feature of the updated Yarn Hadoop architecture. Version 1 needed an update of the entire cluster before any modifications to the MapReduce process could be made. A separate cluster was necessary even for testing new MapReduce iterations. Version 2 allows the simultaneous operation of different MapReduce versions. Other apps created to operate on Yarn big data are likewise subject to this agility. New versions may be tested on the same cluster and using the same data as the production version. Finally, because Yarn big data apps don’t have to be created in Java, Yarn gives the user the option to abandon Java. Here’s why Hadoop Yarn is worth using  Highlighting and learning what is yarn in Hadoop, we can now learn more about yarn and why is it worth using here- MapReduce isn’t the only application engine in Hadoop. Hadoop is an environment for data processing that offers a foundation for handling any kind of data. Now, the idea of a “data lake” is conceivable, where essentially infinite volumes of unstructured raw data may be kept for upcoming or ongoing analysis. MapReduce, graph processing, in-memory, bespoke, high-performance computing, and other analysis engines are just a few of the increasing number of analysis engines that developers may use thanks to Hadoop’s ability to conduct Extract, Transform, and Load (ETL) during runtime. Wrapping Up If you are interested to know more about Big Data, check out our Advanced Certificate Programme in Big Data from IIIT Bangalore. Learn Software Development Courses online from the World’s top Universities. Earn Executive PG Programs, Advanced Certificate Programs or Masters Programs to fast-track your career.

In the modern world, content is king. Businesses, professional services, the healthcare industry and every other sector around us rely heavily on content for growth. Irrespective of the industry, companies and brand owners now rely heavily on content marketing for successful customer outreach. Content marketing has become a key tool for brand marketing and promotion, especially for organizations functioning in the digital domain. In fact, the onset of the digital revolution has almost erased the concept of a physical nexus, and now, nearly all essential business operations depend on online content. If you have been a good writer throughout your life, content writing can work as a brilliant career option for you in this digital age. And if you love to express yourself and are fond of reading and researching, you will love content writing. The field is replete with fantastic opportunities for growth and development.  So, if you aspire to become a content writer, keep reading to find out how to build a career in this field and earn handsome salaries.  Dynamics of content writing: What is it all about? There could be numerous aspirations pertaining to “What is content writing?” If we put it simply, content writing is nothing but clever wordplay. As a writer, if you can create written content and express it in an engaging, reader-friendly, and informative manner, nothing can stop you from becoming a successful content writer. In the broader sense, “content” means using words in a way that conveys information and messages to others. These messages can be about a business idea, an ongoing project, or just about anything. For example, say a textile enthusiast sets up their website, desiring to put up their collection for sale, along with the company’s brand vision and objectives and different services the business offers. They’ll need a solid content strategy to spread the brand message to the target audience. With the right content, the textile enthusiast can target the appropriate user base and market, pulling potential customers towards it.  If you work as a content writer, clients will assign you topics or ideas, at times even ask you to innovate on your own and rely on you to give them their desired content. The content you write can be digital (for blogs, social media, Google ads, websites etc.) or even offline, such as printed stories, technical papers, research papers, flyers, etc. Needless to say, content is indeed the heart of digital and offline marketing. For instance, offline marketing tools like pamphlets, billboards, banners also heavily rely on good quality content. To ensure good quality content, you must try to achieve a delicate balance between wordplay, appropriate tonality, diligent research, subject matter expertise, and, most importantly, excellent grammar and vocabulary. Moreover, some of the most acceptable written content is produced after several rounds of editing, fine-tuning, and rewording so that each written word strikes on point and meets the client’s demands. There is a huge importance of content writing as it allows the organisations to present their products or services differently for different target audiences. The content sends a message across to the users that creates an impact. Content writing also helps in revenue growth. A nicely written content piece, drives traffic and reaching to the wider audience. The increased traffic helps in generating leads which the team can nurture and take them through the sales journey.  A content piece of good quality have several elements attached to it for example, it has a defined topic that resonates with the brand’s objectives, its audience and focuses upon its USPs and other features.  The piece of content can measured by analyzing how much traffic it was able to draw and how is it ranked while searching for it. These measures allow the organization in bringing data into the system and take accurate measures like optimization of content or adding keywords for better results. The content writing goes through various steps in order to bear positive results. There is extensive research involved into it, the research begins for identifying the right kind of topic then exceeds to the content, keywords, etc. Thereon, other steps come into the picture like content strategy, creation, distribution, monitoring, optimization, engagement, etc. A content writer should be aware of the art of writing, SEO, Web Analytics as well. There are various content writing courses available that helps in creating the foundation. Content writing: Scope and job prospects Around the world, clients hire content writers either in full-time roles or as freelancers. Content writers are hired by start-ups, MNCs, individual clients, academic institutions, medical/technical R&D institutes, etc., for different content needs.  Some major career options available for content writing worldwide are: Content strategists Content creators/ developers SEO content writers Proof-readers Copywriters Editors Bloggers Brand journalists Social media specialists Instructional designers Curriculum designer Academic researchers Subject matter experts Technical writers Video content makers These job roles differ from each other owing to diverse areas they cater to. Theer are certain skill sets that are required in the field of content writers, such as articulation, writing, research, grammar, focused writing according to the target audience, time management, organizational, editing, communication, etc. There are various content writing free course available, one can get themselves enrolled into in order to kickstart their journey into this industry. Get your Digital Marketing Certificate online from the World’s top Universities. Learn Advanced Certificate Programs to fast-track your career. Pro tips for professional content writers Since you’ve landed on this page and have taken all the efforts to know so much about content writing, this opportunity is not only a temporary or casual interest for you. To help all the fledgling content writers, we have taken the initiative to enlighten you all with tips to help you ace the game of content writing. 1. Increase your networking If you wish to become a pro writer, you should attend writing workshops, seminars, and events to gain more knowledge on the latest buzz and trends in the market. This shall increase the relevance of your content. Networking would help you to gain exposure into understanding how to approach for different articles for diverse set of readers separated by gender, age, geography, etc.  It would also help in introducing yourself to new bunch of people and opening new doors of opportunities. Engaging would also help in getting an exposure to meet different  types of writers, and learnign about their craft, how they write and approach their work. This would help in learning new things and inculcating good things into your craft. Another important benefit of networking would be learning about people’s journeys, their stories that are useful in storytelling while writing any piece of content. 2. Read as much as you can It can’t be contested that you must first be an avid reader to be a good writer. Reading is the input that you require to deliver the desired written output. A well-read person can be far more expressive, with a more expansive vocabulary than one who does not love to read.  Reading is helpful in building focus, learning the art of communication, bilding empathy and most importantly enhancing the arena of imagination that results in the creativity. Getting exposed of diverse and new ideas are another sets of benefit of reading. Along with this, it also helps in learning different styles of writing.  3. Keep your research game solid Logically brewed and well-researched articles sell the most. All organizations prefer well-researched and systematically written content over simple wordplay and fluff. The more you study and explore, the more meaningful and informative your writing will be.  A well researched article would help the readers in good takeaways. Also, a well researched article would make the reader spend more time on the website because of their shown interest, thus taking them forward to the sales journey. This will help both, the readers as well as the organization. 4. Be versatile If you want to become a successful content writer, don’t restrict yourself to specific niches. Touch upon as many topics and genres as you can. Be versatile and keep yourself updated with everything that’s trending in your specialization area and related domains. This would help in reaching out to major targe  group, hence increasing the pool. Versatility would make sense to more people, this would help in increasing their interest and reaching out to wider number of people. 5. Maintain a widespread presence in social media Having a strong presence on Facebook, LinkedIn, Instagram, or Twitter can keep you going for the longest run. Social media presence ensures a broader outreach of your skills and helps you in networking. Social media is one of the biggest tools in today’s times. A strong social media presence increases the trust of users into the brand. Moreover, there are various ways social media presence can be increased for example content marketing, contests, offers, etc. Social media is important for increasing the traffic to the website. Also, the company can establish their brand value and loyalty among the customers. Moreover, the brand awareness can help in establishing its unique value proposition and differentiating itself from the competitors. content writing course can help in understanding the skill of maintaining social media as well.  6. Keep adapting and evolving The secret to becoming a successful content writer is to embrace change. Right from market trends and consumer behavior to business needs and goals – everything is dynamic. These metrics change with time. As a writer, you must be flexible and adaptive to these changes. Also, you must strive to grow and hone your writing skills. Learning is a never-ending process, and the same applies in the field of content writing. Different avenues of content writing   1. Internships One thing with content writing is that you can start as young as you want. So if you’re still in school or college and are looking for small opportunities to help you earn some pocket money, there are many content writing internships available across top job search platforms like LinkedIn, Indeed, Naukri, etc. In general, the responsibilities of a content writer includes writing copies for SEO content, writing blogs and posts. Assist the team in other content related tasks such as research, analysis, maintaining data, etc. 2. Freelancing Freelancing is an excellent idea if you want to dip your toes in the field of writing and explore gradually. You can start slow and then pick up speed once you feel completely engaged in this field. In addition, freelancing gives you the freedom to work at your convenience and set flexible working hours. This leaves you with ample time to continue your existing personal or professional commitments. Freelancers can attend various networking events and expand their networks. Freelancers can have multiple clients and deliver their projects. Apart from writing, the freelancers must be really good in time management so that they can deliver the final product to their clients before the deadline and maintain good relationships and work hygiene. 3. Full-time content writing If you’re all set to become an expert content writer after exploring all aspects of this field, full-time blogging/writing is your calling. This avenue promises stable earnings and can take you a long way ahead in your writing career. If you pick up the desired speed and meet the client’s demands by providing quality work, you’re set in the right direction! However, to be a successful full-time content writer, you may need to top up your skills through various additional diplomas or certifications. In addition, it would help if you were trained in SEO and lead generation tactics to churn content that’s at par with the industry standards. So, what do you think of content writing as a profession? If you’re excited to walk in this direction, check out two brilliant courses on upGrad. The 12-week Advanced Certificate in Customer Centricity course is curated specially to give you an insight into customer behavior and market analysis. This knowledge is set to provide you with an upper hand as a content creator. In addition, UpGrad has another course called Advanced Certificate in Digital Marketing and Communication that gives you industry-scaled insights and expertise in creating digital content. These courses are crafted by MICA and experts from top institutes, making the curriculum the best of its kind. Conclusion In a world where content is king, excellent content writing skills will get you very far. There’s a huge demand for skilled content writers who can move the target audience with their impactful writing. Whether online content through blogs, digital ads, social media content, websites, and e-journals or offline content in flyers, pamphlets, banners, billboards, etc., businesses rely on quality content writers. Thus, if you wish to earn a decent salary while nurturing your passion for reading and writing, you will love to explore the world of content writing. We hope that the tips we’ve shared above will help you get one step closer to becoming a successful content writer.

Journalism and mass communication are among the most creative and lucrative fields in the modern job market. We are living in a time when the media has become an integral part of our lives. Naturally, more and more young people are looking to pursue a career in journalism.  Journalism is a highly in-demand profession and is constantly evolving and growing. The market size for journalism is estimated to be $2232.62 billion in 2022 (Source). In today’s times, there is not only growth for traditional journalism, but digital journalism is seeing a rise as well. With the advent of technology and digital mediums, digital media houses are seeing growth, and that makes more employment opportunities for journalism graduates. Finding the correct information and guidance at this defining juncture is difficult, as is the decision of choosing the befitting career path for yourself. So, here is an overview of all that you need to know about a career in journalism!  Why Choose Journalism? Before we delve into the skills and job profiles, let us first examine why journalistic profiles are gaining ground among students and professionals. Upon looking closely, one comes across multiple reasons to enter this domain besides the attractive job titles and salary packages. The media is often referred to as the ‘fourth pillar of democracy.’ It focuses on gathering accurate and relevant information and communicating the same in an impartial manner. Media plays a significant role in shaping society by reflecting upon the past, reporting current events, and contributing to cultural influences. Therefore, a career in journalism and mass communication involves much more responsibility than merely minting money and gaining the spotlight.  Journalism is a path to open new gates to an existing issue; the journalists approach the deep-rooted issues and add a new perspective for the masses.  They are also highly responsible for creating an impact, and they educate the masses on various issues. The channel to reach the audience are many, from digital to non-digital. The journalists are able to create a sense of inquisitiveness among the users so that they are able to form an opinion of their own. Another very important reason to choose journalism as a career would be how it helps in finding stories and giving a voice to those who don’t have any. Journalism allows the subjects that have been set aside to come to light to the public. Many times, these efforts of journalists have resulted in getting the people their rights and justice. Finding the correct information and guidance at this defining juncture is difficult, as is the decision of choosing the befitting career path for yourself. So, here is an overview of all that you need to know about a career in journalism!  Here are some other highlights of this profession:  It is a well-paying occupation that gives you plenty of opportunities to connect with people while voicing your opinions. Journalists empower people with knowledge and make a difference in the world with their work. Explaining complex ideas to varied audiences in different formats is an art form in itself. It combines storytelling, collaboration, and managerial aspects, equipping practitioners with critical thinking and life skills. Media careers help you develop diverse skill sets, which are also transferable to other industries. Skills Journalists Need This line of work is an excellent choice for people who like interacting with people. Also, if you are interested in learning how different production techniques (radio, television, digital channels, etc.) work and how combining research with intuition can help in the search for truth, a career in journalism is for you.  For journalism roles, one requires a balance of both technical and soft skills, including: Writing and editing skills These are among the most sought-after competencies in journalists, especially in the digital and print industry. Writing a story that captures the intended audience’s attention and informing them about something relevant is not something that many can ace. Professional education and training can help in building and refining these skills. In a journalism career, the skills of writing and editing hold very great importance. A journalist should be able to communicate their research, and whatever they communicate has to be free of errors in order to avoid any plagiarism or ambiguity. Editing brings a balance to the journalistic writing process because journalists gather information and data through their research; now, this data needs to be presented in such a way that it does not tell a side of a story but instead is putting facts. In order to not look biased, journalists need to be proficient in editing skills. Attention to detail and research aptitude To ensure that your work is credible, you must conduct extensive research before producing a story/report. It is crucial to understand that you can never know everything about a topic. Prior preparation and grasping the nitty-gritty details of a given issue can help you figure out the right people to talk to, which brings us to the next core skill.  Objectivity is achieved through research, and errors can be avoided. The journalists must rely on the primary source of information in order to be accurate with the information that they are giving.  A career as a journalist requires investigative and research skills for another reason, and that is to stay transparent. The research methods can be various depending upon the subject matter for example, on the field, polls, surveys, etc. Interviewing skills After you have selected an interviewee to gather insights about the subject at hand, you must prepare a list of relevant questions. This might entail talking to a peer, brainstorming with industry experts, or referring to your research notes. It is also essential to work on your tone, non-verbal communication, and listening skills so that you can extract the necessary information without missing the essence of the topic of discussion.  Interviewing skills are important because to gather information from the interviewee, it is necessary to be at ease with them so that they can give information without feeling uneasy.  Getting information is a skill, and rapport building plays a significant role in it. The interviewee may give the information, facts, correlating information, quotes, or anything that could serve the purpose of the interview. Digital literacy Computer skills are a standard requirement for journalism roles. Plus, with the advent of digital marketing and social media, digital literacy has become indispensable in modern workplaces. From using multimedia for storytelling to creating visual content (graphics, slideshows, videos, etc.) and using social media to amplify reach, digital applications pervade almost every aspect of a journalist’s job. Journalism job opportunities are not confined to the traditional mode of journalism; rather, there are ample opportunities available in the digital medium. The digital media houses are far and quickly reachable to the larger audience creating larger impacts.  In addition to journalism skills, there is also a big requirement for digital skills that increases the chances of getting better opportunities and make one stand apart from the crowd. Production knowledge In the information age, news and facts are overflowing everywhere. However, not all news is credible or reliable. It is the masterful strategies and detailed research of journalists that transform a piece of information into a trustworthy report. All professionals in this field have a good grasp of written, visual, and audio media and their specific functionalities. Communication skills Effective communication lies at the heart of the job of any media professional. It includes proficiencies like clarity, brevity, choosing the suitable medium and soft skills like constructive feedback, empathy, respect, open-mindedness, etc.  The way you speak can make or break your reputation. The journalists should be eloquent, and they must know how to use their tonality while speaking. The content matters, but if not communicated properly could defeat the efforts. A journalist is constantly interacting with people coming from different walks of life. They should be comfortable speaking with anyone that crosses their path regardless of their background. Objectivity and logical reasoning Be it sports, politics, crime, or world events, the way a journalist presents the subject matter makes all the difference. This involves breaking down the content in an easy-to-understand format and backing it up with facts and statistics. So, it needs a good mix of problem-solving, analysis, and technical competence. Nowadays, journalism courses and training programs incorporate case studies to help students practice, polish, and master these skills.  Time management  Another hallmark of a responsible journalist is time management. Being late for an interview, rambling during a timed news report, and missing deadlines won’t take you very far in the game. So, you must learn how to multitask, priorities, and stick to the schedule.  Scope in Journalism As a journalist, you can find work opportunities in many different industries besides traditional media. You can work in public relations, law firms, consulting firms, corporate businesses, or digital marketing companies. Some may choose to apply their skills like sales and marketing professionals in multinational companies, while others may join startups to explore multiple parallels simultaneously.  In the modern-day, the transition to digital journalism is evident. Content is being produced in many ways, such as articles, reports, and even videos, podcasts, and tweets. These changes have also opened up new avenues for young graduates entering the workforce. Depending on your interest and chosen career path, you can diversify or specialize in a particular domain.  In India, the scope of journalism is incredibly vast, considering the country has the world’s second-largest population, and a growing economy replete with developmental challenges that need visibility, deliberation, and solutions.  “Is journalism a good career in India?” could be a fleeting thought for anyone entering this field. Ro answer, journalism has not one medium rather it has various mediums such as radio, print, television, digital, etc. India is a big country with numerous dialects. Journalism is considered to have a good scope in the country. There are various opportunities in the field of journalism, such as- Fashion journalism Political journalism  Education journalism Entertainment journalism Photojournalism Investigative Journalism Salaries in India The annual salary of a beginner journalist in India ranges from INR 1.5 lakh to 2.5 lakh. This figure goes up depending on the educational qualifications and work experience of the candidate. On average, a journalist with about 5-10 years of experience can earn between INR 4.5 to 5 lakh per year in India. According to Payscale, the total pay can go up to INR 10,00,000 per annum. Typically, those with a master’s degree are offered more remuneration than those with a bachelor’s degree. Then again, the job applicant’s skill profile is given due consideration during the hiring process. For instance, copywriting skills usually pay above the market average. Also, if you are proficient in data analysis, research analysis, and verbal communication, you can earn high pay packages. The salaries also vary depending on the industry, location, and job role.  Top Career Options in Journalism 1. Photojournalist Photojournalism is about interpreting and conveying events in a visual format, i.e. through photographs. A photojournalist’s job has elements of storytelling, technical photography, operating camera equipment, editing, and complying with legal requirements (for example, consent and privacy norms). Some understanding of print, digital publishing, and design also helps. Skills that are required from a photojournalist are- Photography Storytelling Creativity Keen eye Attention to detail Research skills Editing (Image and Video) Flexibility Networking Photojournalists bag a good compensation; on average, they earn ₹550,000lakhs per annum (Source). They need to keep polishing their skill sets, seek out more opportunities and build a vast portfolio in order to bag bigger opportunities. 2. Copywriter Copywriters can work for publications like newspapers, magazines, websites, and even online video production companies. As the name suggests, copywriting is about creating content, which may be in the form of news reports, articles, blogs, features, editorials, or video scripts.  Important skills required for a copywriter are mentioned below- Writing  Creativity Technical  Research  Communication  On average, a copywriter earns a salary of 4.2 LPA and the salary ranges from 2.0 LPA to 10.1 LPA (source). The salary could be higher contributed to various factors. 3. Editor  An editor makes sure that the content going out for public consumption is coherent, uniform, and in line with publication guidelines. They work with proofreaders to spot wrong spellings and grammatical errors, rewrite content for easy readability, and verify facts cited in the material.  The editor must be proficient with skills, such as- Grammar Proofreading Drafting Spelling Style of writing Vocabulary On average, an editor earns a salary of 4.0 LPA and the salary ranges from 1.5 LPA to 13.0 LPA (Source). The salary could be higher owed to various factors. 4. Media Researcher A Media Researcher’s work revolves around finding out background information and collecting factual data. They support the production departments of television, radio, and documentary films by filling out the details of show locations, contributors, etc. For some jobs, you may need specialized knowledge in a particular subject area. For instance, the researcher opening for an ‘emerging technologies’ program may list engineering or expertise in computer science as one of the required qualifications. Some of the skills required by the media researcher are- Research  Creative  Investigative Interviewing  Resourceful Idea generation IT  Visual thinking Written Communication  Interpersonal 5. PR Specialist As a public relations professional, you are concerned with maintaining and enhancing your client or company’s public persona. Your primary tasks would be to build a good brand image, handle crises, make press releases, organize press conferences, and so on.  Skills required by a PR specialist are- Communication Research Interpersonal  Social Media Organizational  Creativity Attention to detail 6. Social Media Manager In the current technology-led industry, a social media manager is an integral part of any marketing team. The role is about creating, executing, and managing brand promotions and campaigns across different online social networks, such as Facebook, Instagram, Twitter, LinkedIn, etc. As a social media manager, you also monitor, moderate, and reply to audience comments and develop strategies for partnerships with other brands. Analyzing data and campaign results is the analytical component of this job. Some of the skills required from a social media manager are- Understanding the vision of the organization/ individual Social media understanding Technical skills Networking Creative Honesty  Patient Problem- solving Critical thinking On average, a social media manager earns a salary of 4.1 LPA and the salary ranges from 1.2 LPA to 10.5 LPA (Source).  With more skill sets, a number of projects, and a vast network the opportunities grow. 7. Broadcast Journalist This career path is perfect for those who want to produce broadcast-worthy stories, anchor news segments or develop content for television and digital outlets. There are opportunities to work both behind and in front of the camera. Some journalism students come up with novel ways of utilizing their training, such as collaborating with artists or studying emerging trends in digital broadcasting.  Some of the skills that are required from a broadcast journalist are mentioned below- Storytelling Research Investigative Language proficiency Knowledge of media production Communication The average salary of a broadcast journalist is 5.0 LPA and the salary ranges from 2.4 LPA to 12.0 LPA (Source). The salary procured could be higher owed to various contributing factors. 8. News Producer It is the responsibility of news producers to tie all the newscast elements, such as videos, graphics, voice-overs, live shots, etc., into a cohesive show. They oversee the reporters, director, field crew, photographers, and editors to ensure that the news production unit delivers a successful show with a good ‘flow’.  Some of the skills required from a news producer are mentioned below- Information gathering Resourcefulness Creativity Investigative Collaboration 9. News Presenter A presenter’s job is to communicate in a manner that holds the attention of the audience. Apart from having a good command of the language, speech, and diction, it is vital for a presenter to be calm and composed under stressful situations and demonstrate intelligence, especially where live shows are concerned. Special reports need to have thorough knowledge about their domain (politics, sports, crime, etc.) Some of the skills that are required from a news presenter are mentioned below- Communication skills General Knowledge Presentation skills Problem- Solving Patient 10. Critic Critics are experts who dish out their assessments or opinions on particular subject matters in which they have comprehensive knowledge and experience. They may write for a newspaper or magazine, host a television or radio show, or even disseminate their analysis in the form of podcasts or YouTube videos. Usually, critics cover social issues,  government policies, or creative works, including cinema, literature, music, art, fashion, and food, to name a few.  11. Cartoonist This is a highly creative vocation that involves the application of wit, humor, and art to illustrate and comment on current happenings in a satirical manner. Indian cartoonist R.K. Lakshman’s daily newspaper comic scripts are an excellent example of this kind of work. In the digital era, this concentration has taken many forms. Today, you can work as an online content creator, making digital comics for Instagram, or take a job as a graphic designer or animator with a marketing or design agency.  Some of the skills required from a cartoonist are- Artistic Creative Innovative Organizational Time management Collaboration Ability to accept criticism  12. Data Journalist Job roles in data journalism bring credibility and a dynamic personality to news coverage and reportage. A survey by Google News Lab and PolicyViz indicates that 51% of news organizations employ dedicated data journalists. Students and professionals trained in data science can contribute to creating compelling, data-driven articles, eliminating fake news.  Leading Journalism Courses to Pursue The minimum eligibility to qualify for the roles mentioned above is a 10+2 school certificate followed by a bachelor’s degree in journalism. Some may enter the field after completing postgraduate programs in marketing and communications. The key here is not to focus on the academic credentials but emphasize how the training and skills match with your professional goals. Employers tend to prefer candidates who are well-versed in industry tools and exhibit leadership acumen.  Advanced certifications and courses offer a great way of showcasing this prowess. Here is a list of online programs offered by leading institutions that you can consider to upskill and advance your career in journalism:  Master of Arts in Communication & Journalism (University of Mumbai) MBA (Global) with Specialisation in Digital Marketing (MICA & Deakin Business School) To be successful in journalism, you must not only remain curious and inquisitive about the new developments but also make efforts toward building a professional network. So, opt for study options that provide opportunities to implement projects, interact with industry experts, and gain mentorship. With this, we hope to have brought you up to speed on how to build a career in journalism and mass communication. If you have any further insights beyond what we’ve shared, do let us know in the comments below!