Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow iconHow Does a Digital Marketer’s Salary Grow?

How Does a Digital Marketer’s Salary Grow?

Last updated:
27th Sep, 2019
Read Time
7 Mins
share image icon
In this article
Chevron in toc
View All
How Does a Digital Marketer’s Salary Grow?

If someone offers you an amazing opportunity and you are not sure you can do it, say yes. Then learn how to do it later.
– Richard Branson

Quote this to any digital marketer out there, wait till their face lights up with agreement and gear up to listen to their journey in digital marketing so far. If they don’t start talking already, ask them how they got into digital marketing and at least 90% of them will tell you that they stumbled into it and discovered it along the way.

Who is a Digital Marketer? What do they do?

A Digital Marketer is a marketing professional who devises and implements strategies to promote a brand, a product or services on the internet. A digital marketing expert does this using various digital marketing tools and techniques like Online Marketing, Social Engine Marketing (SEM), Social Media Marketing (SMM), Search Engine Optimization (SEO), Content Marketing, Display and Affiliate Marketing, Mobile App Marketing, Retargeting/Remarketing, Growth Hacking, Conversion Rate Optimisation, Lead Management, and Web, Mobile and App Analytics – to name a few skills.

Top 6 Digital Marketing Jobs in India

If you are a fresher, chances are that all the above-mentioned skills have already intimidated you and if you are a digital marketing professional with a few years of experience, you are already wondering about the skills which you haven’t got around to mastering yet. Either way, sit back and read on for we’re going to discuss the monies a digital marketer has the potential to earn when rightly powered by the above-mentioned skills and otherwise.

Ads of upGrad blog

Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

How does a Digital Marketer’s Salary Grow?

The salaries of digital marketers are heavily dependent on the kind of skills, experience, and the value they bring to a company or a team and they are mostly independent of the regular salary brackets which traditional organizations adhere to. This means if you have the right digital marketing skills and know-how to use them, you already have the potential to mint money.

Let’s take a look at the range of salaries drawn by digital marketers who have no formal training or certifications in Digital Marketing. As per some secondary research conducted by UpGrad, the following are the tentative figures according to the number of years of experience and the kind of industry.Digital Marketer’s Salary

Fresher (Entry-level)

Any fresher who is a graduate or post-graduate, in any field, with the slightest interest to explore the digital marketing world and basic knowledge of how the internet and social platforms work can earn up to 10-15K per month in a mid-level to a large company. If it’s a start-up, the starting salary might be slightly lesser from 8-12K per month.

5 Soft Skills You Need To Be A True Digital Marketing Rockstar

Best Digital Marketing Courses Online

The Educational Edge

Include a credible certification course in Digital Marketing to the kitty and now the fresher has the power to negotiate and get a salary of 18– 25K per month. And if they are exceptionally good with their digital marketing skills with a strong case study or a project to validate it, their salary can go as high as 30-40K per month.

Manager (2-4 years of work exp.)

Digital marketing managers generally start out their careers in one of the specialisations like online media planning, content writing, client servicing, account management, SEO optimisation, Google Adwords specialist, marketing/research analyst, etc. Depending on how much they deep dive into their specialisation and at the same time manage to spread their wings far and wide into other digital marketing verticals out of sheer curiosity, their salaries vary from 30 – 40K per month.

In-demand Digital Marketing Skills

The Educational Edge

2-4 years in digital marketing is just about the right time to equip oneself with all the tools and techniques of digital marketing. This not only gives a holistic view of where a professional’s career is headed but also bring about major shifts in the salary scale.

Any digital marketing agency would normally give growth of 20% in the previous salary. But for someone who has a certification in digital marketing, the hike may go up to 40% straight with little negotiation. Once certified and with the right skills for the job, MNCs consider a 35-40% hike while the e-commerce companies like Flipkart and Amazon offer a flat package of 8-9 lakh p.a.

upGrad’s Exclusive Digital Marketing Webinar for you –

Watch our webinar “How Marketers can enable Sales for Success?”


Digital Marketing Expert (5+ years of work exp.)

From being a digital marketing manager, professionals generally seek to shift into more management heavy roles like Senior Marketing Managers, VP/Head of Marketing, etc. after completing 5 years in the industry. Depending on the quality of experience and the companies they have worked for, their salary varies from 10-15 lakh.

10 Killer Digital Marketing Skills You Must Have

The Educational Edge

At such a senior level, salary hikes become less frequent and so do the job shifts due to lack of challenging avenues. A timely intervention in the form of a state-of-the-art certification course in digital marketing; one that challenges old knowledge and helps to open minds to the latest happenings of the digital world can push you towards a salary of as high as 25-30 lakh p.a.

Digital Marketing Free courses to Learn

Why Digital Marketing Education?

Here are a few numbers and stats to give you an overview of where the digital marketing industry stands now. Compared to other Ad-types, the growth rates of digital marketing spend have been significantly higher.

Ads of upGrad blog

There are approximately 1.5 lakh jobs in digital marketing and these are likely to grow at a very fast pace. These new jobs are split across industries and traditional sectors are increasingly being forced to adapt to the new digital world – and how to market their product in it.

50 Tips From Digital Marketing Experts in India

The current education ecosystem in the area of digital marketing does not meet the significant demand for qualified individuals – this could be because of a multitude of reasons. There are not many traditional institutes that offer new-age programs and courses such as digital marketing. Even those who do address the broader area of marketing, tend to have an outdated curriculum that hasn’t kept up with real-world changes, mainly because of a missing link with industry.

At an individual level, irrespective of which field of marketing, industry or academic background you’re from, digital marketing is open to everyone with courses like Advanced Certificate in Digital Marketing & Communication to sharpen the fundamentals. At a global level, with the digital marketing world evolving at lightning speed, all the industries, even the most traditional ones, are now being forced to either go big on digital or go home. Which leaves every professional out there with little choice but to get skilled in digital marketing.

Popular Digital Marketing Blogs

He is working as Associate Director of Digital Marketing at upGrad. Apart from marketing he is a crazy and courageous traveler. He has traveled from Kashmir to Kanyakumari through his bike(bullet).
Get Free Consultation

Selectcaret down icon
Select Area of interestcaret down icon
Select Work Experiencecaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1What factors can affect your Digital Marketing salary?

If an employer is going to hire you for a Digital Marketing role, they are not just looking at your Digital Marketing skill set. Usually, employers look at two factors. First of all, they want to know how technically sound you are. Secondly, they would like to see how impactful your personality is, and this includes your communication skills and overall attitude towards work. Both these factors have 50-50% weightage.

Additionally, if you are working in the top metropolitan cities, you will get a good starting pay as a Digital Marketer. The size of a company also impacts the kind of pay you can expect to get.

2What is the role and salary of a Digital Marketing Manager in India?

Digital Marketing is becoming one of the most attractive career prospects. The position of a Digital Marketing Manager requires a higher level of experience with solid knowledge in Digital Marketing to mentor and manage people appropriately.

A Digital Marketing Manager should be an expert at managing various online marketing functions and planning, organizing, and executing Digital Marketing campaigns.

The median Digital Marketing Manager's salary in India is Rs 5 Lakhs.

3Are the prospects of a career in Digital Marketing worth it?

The Digital Marketing industry is full of promising opportunities at present. Every company and individual want to grab a piece of this booming sphere.

What makes Digital Marketing unique from all other offline mediums is its ability to blend creativity, psychology, and data. A Digital Marketing professional must manage paid marketing campaigns, budget and spends on a monthly or quarterly basis along with having expertise in performance marketing.

Explore Free Courses

Suggested Blogs

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

16 May 2024

Top 10 Highest Paying Jobs in Marketing in India [A Complete Report]
If you ask anyone in the age group of 20 and 60 years, the very word, ‘leisure’ is a fleeting concept. In the race to meet the endless ser
Read More

by Rahul Karthikeyan

14 Apr 2024

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

05 Mar 2024

17 Fun Social Media Project Ideas & Topics For Beginners [2023]
Technology and the internet form a part of our everyday lives in the digital age. The use of social networking platforms like Twitter, Facebook, Insta
Read More

by Rahul Karthikeyan

04 Mar 2024

The Cost of Success: Guide to Digital Marketing Course Fees
As someone who understands the potential of digital marketing, I’m passionate about its impact on careers and businesses. However, I am also awa
Read More

by Harish K

29 Feb 2024

100 Best Youtube Channel Ideas for Beginners for 2024
Starting a YouTube channel can be a lot of work. YouTubers need to script, edit and post their content regularly, in this chaos if one can find ideas
Read More

by Sriram

26 Feb 2024

Top 133 SEO Interview Questions &Answers [Ultimate Guide 2024]
Summary: In this article, you will learn the Top 133 SEO Interview Questions &Answers like, Basic Level SEO Interview Questions & Answers In
Read More

by Sriram

19 Feb 2024

Digital Marketing Salary in India 2024 – Average to Highest
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

18 Feb 2024

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 Feb 2024

Are you being paid well enough?Download Salary Report
footer sticky close icon