Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow icon10 Big Things to Expect in the Digital Space

10 Big Things to Expect in the Digital Space

Last updated:
6th Jul, 2019
Read Time
6 Mins
share image icon
In this article
Chevron in toc
View All
10 Big Things to Expect in the Digital Space

Through the last two decades, the digital revolution has reached its peak. However, experts believe that its full potential is yet to be utilised. Actually, the whole concept is still very naive and we are exploring newer sides of the concept almost every day. But what can we expect in the nearby future? While some marketers believe the internet space is going to expand further with more companies entering the digital world, others say there will be a complete makeover of how users and search engine giants give preference to the huge amount of data available on the internet. Keeping in mind all these possibilities, let’s focus on the next 10 things you can expect in this space.

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Video Ads will dominate

Video advertisements are already a popular medium for digital marketers. Facebook and YouTube are the oldest players in this field. But now Google is also entering the arena with in-SERP video advertising. Experts believe that this signifies the acceptance of video ads among users and will change the whole spectrum of online advertisement.

Mobile over desktop

Digital marketers are actually preaching for websites which are optimized for mobile. This handheld device is the new sensation which is outsmarting the good old desktop and the fading away of desktop traffic clearly indicates that the smart money rests on mobile-focused internet marketing. Going forward, mobile search and optimization should be a top priority for digital marketers.

Ads of upGrad blog

A Comprehensive Guide to Marketing Analytics

Delivering the message

Messaging apps such as Facebook Messenger and Snapchat will continue to add users at a quick pace. These will actually become the central communication hubs, decked up with an array of services for the users. The importance of messaging environments will grow, as marketers focus more intently on creating organic mobile engagements for younger consumers.

Dedicated apps

Although we’re still years away from apps completely replacing websites, business owners are realizing their potential and 2018 will be a pivotal year in mobile app development. Google has offered app indexing which will certainly be advantageous when it comes to having a dedicated app for your business in the future.

Social conversion is inevitable

Till date, social media handles have worked as lead generation mediums and online dedicated communities. But now these will work as new conversion channels and offer tools to convert prospects directly into buyers. In the near future, the online communities will not be bound to only company-consumer conversations or attracting new prospects; instead, they will provide opportunities to improve conversion rates.

upGrad’s Exclusive Digital Marketing Webinar for you –

Watch our webinar on “What’s new in Marketing”

Google AdSense: How it Works and How to Work Around Issues

Ever-changing search algorithms

With the enormous amount of information being added to the internet every second, search engine giants will keep on updating their algorithm to decide which content should get priority and rank higher in search engine result pages (SERPs) and which should not. So, like it or not, the search engine algorithms will change continuously.

Best Digital Marketing Courses Online

Online advertising will become more expensive

Digital marketing practices have grown exponentially over the last few years. The competition for online space and dominance over the internet is going to expand further. As the demand for top advertising spots rises, naturally the prices for online advertising will also increase.

In-demand Digital Marketing Skills

Post-broadcast, post-digital future

The digital media bubble will pop in the forthcoming future. Media will bifurcate into massive networks that roll up many properties for scale and synergy or niche publications charging premium prices based on the strength of their brand. In this environment, savvy marketers will focus on developing omnichannel experiences, something that will require transforming their organizations for greater internal cooperation.

Growth hacking will continue to evolve

Growth hacking is the scientific approach to marketing. Growth hacking is the use of unconventional alternatives to traditional marketing such as social media, viral marketing, innovation, scalability and user-connectivity. This is here to stay and it will evolve further in future. The need for digital marketers to quickly grab their audiences’ attention through social media channels, viral marketing, and organic ads in 2018 will take growth hacking to an even bigger level.

Digital Marketing Free courses to Learn

Quality content will be the key

Content is the ‘king’ in digital marketing and it will remain an essential part of any online marketing campaign in the years to come. The influx of professional writers and video producers will make content marketing more competitive. The key will be to write unique, high-quality, and interactive content that readers can connect with.

3 Must-have SEO Tools to Explode your Ranks

Digital Marketing is such a concept which always welcomes the idea of ‘thinking out of the box’. From the way this concept has evolved in the past, we can say that predicting the future for it will be too risky as it will always try to unfold the unexpected!

Popular Digital Marketing Blogs


Hitesh Motwani

Blog Author
Hitesh is a founder and CEO of Socialopedia, Digital media consulting company. His experience in Digital & Social media marketing, public relations, corporate communications and branding spans more than a decade. In an earlier endeavor with Ogilvy and Mather, he led some of their flagship clients such as Twitter, Future Generali Life Insurance, Swiss Re, Bandhan Bank, EXIM Bank, CFA and many more. He also enjoyed heading the PR and Marketing department for Crompton Graves and leading the account for Tata Group when he was with Rediffusion Y&R. Hitesh has been training various participants on Digital Media Marketing for close to a decade and he has consulted several start-ups. He is a passionate digital media trainer and a visiting faculty at IIM Bangalore.
Get Free Consultation

Select Coursecaret down icon
Selectcaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1 What are Video Ads?

Video ads encompass online display advertisements that have videos embedded within them. This is generally accepted as a form of promotion that can be integrated before, during or even post streaming of a video online.

Pre-roll, mid-roll, and post-roll are the advertising units used. These are similar to the traditional spot advertising that is seen on television. If the objective is to run them online, many times an edited version than their TV counterparts is used by the brands.

2How is social media conversion different from social media management?

There are two types of social media practices: social media management and conversion.

Social media management is the actions that help you control the outbound and incoming online. To do that, you need to reach all users who are or might be interested in your product, attract them to join your social accounts, and be part of your community.

On the other hand, social media conversion has a different scope and generates more return on investment. To do that, you need to analyse what types of followers you have based on various factors such as age, second interest, and many other things.

3 What is Online Advertising?

Simply put, online advertising refers to any form of promotion using any internet based channel. Online advertising constitutes advertisements published on websites and search engine results pages. Additionally, it also applies to adverts on social networks, emails, and more. There are also a lot more varied ways to advertise online.

Probably the best thing about online advertising is that it grows continually. Nowadays, online ads are not online on computers. You can see them practically everywhere, i.e., on tablets, smartphones, etc.

Explore Free Courses

Suggested Blogs

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2023]
Summary: In this article, you will learn about the 10 best digital marketing project ideas & topics for beginners. Customer Satisfaction for a D
Read More

by Sriram

11 Sep 2023

27+ Digital Marketing Interview Questions & Answers 2023 – Must Know
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

11 Sep 2023

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2023
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

07 Sep 2023

What Is Online Reputation Management (ORM) in Digital Marketing? Role, Function, Examples
ORM is the practice of monitoring, influencing, and managing how individuals, brands, and businesses are perceived on the internet. It aims to build t
Read More

by Sriram

07 Sep 2023

What Is SMO in Digital Marketing? Importance, Definition, Examples
A marketing strategy that has added a new dimension to online marketing, Social Media Optimisation (SMO) enables a business organisation to enhance it
Read More

by Sriram

07 Sep 2023

Top Career Options in Marketing & Advertising [For Freshers & Experienced]
Do you love being creative while meeting tight deadlines? If so, then a career in Advertising and Marketing might just be meant for you!  A fast-growi
Read More

by Siddhant Khanvilkar

29 Aug 2023

Content Writer Salary In India – A Comprehensive Guide to the Roles and Responsibilities of a Content Writer.
Introduction Businesses rely on well-crafted content to engage their target audience, develop brand awareness, and drive revenue in the digital age.
Read More

by Dilip Guru

29 Aug 2023

What Is Email Marketing in Digital Marketing? How Does It Work?
Email marketing is a digital marketing technique that delivers email promotional or instructive messages to the masses. It is an efficient marketing a
Read More

by Keerthi Shivakumar

29 Aug 2023

Brand Manager Salary in India (2023)
What is the one thing common among Tata Salt, Lux, Maggi, and Dairy Milk? They are all reputed brands. But then, these brands did not become a househo
Read More

by Nitin Gurmukhani

28 Aug 2023

Schedule 1:1 free counsellingTalk to Career Expert
footer sticky close icon