Google AdSense: How it Works and How to Work Around Issues

You’re not yet a full-blown blogger if you haven’t heard of Google AdSense. You’re not yet a legit website owner if you haven’t explored the potential of earning money from your site through advertisements. While it is your primary objective to provide relevant and quality content to your target audience online, there are many ways to maximise your presence and space on the Internet. One is to allow space for advertisers to place their ads with the corresponding cost-per-click. With every click on the ad, it works for the advertisers as their products/services reach their target market while you earn per click on the side.

What is Google AdSense?

Google AdSense is probably one of the most popular platforms to earn money through ads on websites. It gains popularity, first and foremost, since it is under Google and everybody kind of knows Google as a trustworthy brand. Google AdSense has over 2 million clients online, monitoring and providing quality service through ad placements. Google AdSense takes care of getting the highest bidders among advertisers and referring it to you.
Image result for google adsense

It also allows you to choose which ads are relevant to your readers, those who will not annoy your online visitors. It also allows you to choose exactly where to place the ads on your website. It also takes care of the monitoring and billing the advertisers as well as paying you per hits. Its benefits have been backed up by positive feedbacks, commending Google AdSense for the dollars it is channelling to the publishers in exchange for ad clicks.

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How does Google AdSense work?

  • Choose which ad you want your customers to see from your website.

    You have the power to choose the ad you’d want to appear on your site. The biggest advertisers usually bid the highest with Google AdSense, so you don’t have to worry about the content of the ad. The content, style, and composition of the ad, though, must also be relevant to your website. It need not be the same as what you are promoting on your website, but it would look better if the ads are relatable to your target online visitors. This way, the ads will also interest them instead of annoying them.

  • Decide where exactly on your site will the ads appear.

    You wouldn’t want the ad to be the first thing that your loyal readers will see on your page. You’d want it a little subtle, a little on the side, so it’s still your content that is the centre of your page. You can do this by yourself but copying and pasting a piece of code on your website HTML just right where you want to place the ads.

  • Ads will undergo bidding.

    Once your online space will be up for bidding, advertisers will go head-to-head to secure that online space you’re offering. This is the process where you’ll see how far these advertisers are willing to pay just to get more clicks.

  • Google AdSense takes care of the billing.

    Once the ads are placed on your website, it will earn clicks from all your online visitors. It is Google AdSense’s job to bill the advertisers, to monitor the number of clicks per day, to check if you’ve reached the minimum amount, and to pay you your earned money based on clicks.

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What is the issue?

If Google AdSense is so effective and most websites use it to make money through online ads, what is the matter then? Why is it landing on the headlines recently? Why are some companies complaining about the ads recently posted on their websites? And what has Google got something to say to the complaints?

Well, here’s the deal.

Recently, some publishers noticed that the cost-per-click from ads is declining. In short, the publishers are not earning much despite the number of ads being placed strategically on their websites. This is where suspicions of AdSense exploit came to discussion. Plus, the fact that there are odd-looking ads placed on different websites, popping out of the screens, rightfully positioned on the site but are not clickable.

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It took Craig Silverman to notice these weird-looking Google AdSense ads posted on different websites. However, the ads remain where they are. Once clicked, it just stays on the same page instead of landing to another URL. This is where the exploit surfaced. There were advertisers who, wanting just to place free ads from Google AdSense, exploited the parameters by blocking destination URLs. They just wanted to expose the ads, so they made fake URLs. In that way, they didn’t have to pay for clicks as they knew people would not click them. They just wanted views, not clicks because, with clicks, they have to shell out money to the publishers. This gave them free exposure by disobeying the rules and parameters set by Google AdSense.

Complaints reached the tables of Google AdSense, and it took them longer to respond to the issue. However, after a few weeks, they released a statement stating that they already blacklisted the advertisers. This was a relief on the part of the publishers. However, it has shown the vulnerability of the Google AdSense system regarding security. Scams like this should never pass the tight security of Google, considering that most big publishers rely on their system.

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Still Worth a Try

While there was a slight glitch on the part of Google AdSense lately, it still is worth every blogger or publisher’s money. Its benefits, as well as its reach, is enough for you to trust its cost-per-click system. Since most of the highest paying advertisers bid on Google AdSense, it will be hard for you not to give this a try. In fact, it is too bankable that – in 2015, it paid $10 billion to its publishers. That’s how effective their cost-per-click campaign. From the high-quality ads it makes, with compelling text, visuals, and rich media in its ad content, you know it is worth the price.

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What does cost-per-click mean?

Cost per click (CPC) is a digital advertising revenue model. Websites use it to bill their advertisers. It is based on the number of visitor clicks on ads that are displayed on the site.

An alternative to the CPC model is the cost per thousand (CPM) model. The CPM model is based on the number of ad impressions or views of the ad that is displayed and not clicks.

The CPC model is sometimes also referred to as the pay-per-click (PPC) model.

What is a URL?

URL is the abbreviation of Uniform Resource Locator. Simply put, it is an address that directs to a unique resource on the internet. It could lead to an image, a CSS document, an HTML page, etc.

Sometimes URLs try to lead to a resource that has been moved or no longer exists. Both the resource and the URL are handled by the Web server. The responsibility of managing the URL and its resource lies with the owner of the webserver.

What is website HTML?

HTML stands for Hypertext Markup Language. It is the code that is used to structure the content of a webpage. Content can be structured as a list of bulleted points, within a set of paragraphs or using data tables and images.

HTML uses elements that wrap or enclose content to make it act or appear in a certain way. It can make fonts bigger or smaller, italicise words or hyperlink images or words to somewhere else.

What is bidding in Google AdSense?

Google Ads advertisers compete in a digital auction by bidding on ads that will appear on AdSense content pages. Advertisers participate in this competition because they are looking to generate tangible business results from these clicks.

When an ad is displayed on the content pages, it could lead to an online subscription or purchase. By estimating how likely an ad-click is going to lead to an action desired by the business, Google regulates the bids of advertisers.

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