Robin Joseph Abraham, Author at upGrad blog

Zomato Marketing Strategy [2023]: Essential Learnings for Your Business

Zomato Marketing Strategy [2023]: Essential Learnings for Your Business

Marketing and communications play a crucial role in the success of any business. The ability…

by Robin Joseph Abraham Mar 13, 2023

Abandoned Carts: How to Send Remarketing Emails to Follow up?

Abandoned Carts: How to Send Remarketing Emails to Follow up?

Perhaps, one of the biggest challenges the e-commerce business faces today is when customers or…

by Robin Joseph Abraham Feb 19, 2023

What Is Facebook Pixel? Learn in Details

What Is Facebook Pixel? Learn in Details

Online transactions are widespread, especially on social media. Everything from massive, global enterprises to modest…

by Robin Joseph Abraham Feb 18, 2023

Rich Snippets Layout Potential on Google: All you need to know

Rich Snippets Layout Potential on Google: All you need to know

Today's Google SERP (Search Engine Results Page) is packed with useful tools and enhanced organic…

by Robin Joseph Abraham Feb 17, 2023

Nike Marketing Strategy [2023]: Things to Learn

Nike Marketing Strategy [2023]: Things to Learn

Building a brand is no overnight deal. It is a journey that the makers take…

by Robin Joseph Abraham Feb 16, 2023

Content Calendar: What is it & How to Create One?

Content Calendar: What is it & How to Create One?

A content calendar is a very important part of businesses that use digital marketing and…

by Robin Joseph Abraham Feb 14, 2023

A Case Study on Coca-Cola Marketing Strategy [2023]

A Case Study on Coca-Cola Marketing Strategy [2023]

What is the first thought that comes to your mind when you think about the…

by Robin Joseph Abraham Feb 13, 2023

A Complete Guide for Brand Awareness

What’s in a name, you ask? Everything. At a time of intense competition and rivalry…

by Robin Joseph Abraham Feb 12, 2023

What is Brand Design & Why its important?

Introduction Brand design is the process of creating a visual identity that the brand can…

by Robin Joseph Abraham Feb 7, 2023

SEO for Video: Unlocking the Secrets to Boost Visibility

SEO for Video: Unlocking the Secrets to Boost Visibility

Text and graphics are quite helpful when it comes to developing website content. Using video…

by Robin Joseph Abraham Feb 4, 2023

What are Website Backlink Checkers? how to use it?

What are Website Backlink Checkers? how to use it?

A backlink, also called an "incoming link" or "inbound link," is a link from one…

by Robin Joseph Abraham Feb 3, 2023

Most Asked Social Media Marketing Interview Questions

Most Asked Social Media Marketing Interview Questions

Social Media Marketing is one of the top specializations to pursue today. It has slowly…

by Robin Joseph Abraham Sep 23, 2022

Top 10 Marketing Books to Read to Become an Expert

Top 10 Marketing Books to Read to Become an Expert

The general marketing spectrum, including the digital marketing industry, has drastically evolved. In addition, even…

by Robin Joseph Abraham Sep 9, 2022

What is Consumer Behaviour in Marketing? Patterns, Types and Segmentation

What is Consumer Behaviour in Marketing? Patterns, Types and Segmentation

Whether buying a dress or getting a new car, modern consumers always conduct detailed research…

by Robin Joseph Abraham Sep 5, 2022

Content Writer Job Description: Roles and Responsibilities

Content Writer Job Description: Roles and Responsibilities

The world is changing at a rapid rate, bringing about a lot of innovations in…

by Robin Joseph Abraham Sep 3, 2022

How to enhance digital marketing through memes?

How to enhance digital marketing through memes?

What is Digital Marketing? A typical person spends an hour and a half on social…

by Robin Joseph Abraham Sep 1, 2022

What is Marketing Management? A Complete Guide

What is Marketing Management? A Complete Guide

The world of marketing extends far beyond promoting and selling services. It comprises detailed steps,…

by Robin Joseph Abraham Aug 31, 2022

What is the meaning of Luxury Brand Management?

Luxury Brands Management Luxury Brand Management is all about analysing the brand's relationship with the…

by Robin Joseph Abraham Aug 20, 2022

10 Most Popular Digital Marketing Types with Examples

10 Most Popular Digital Marketing Types with Examples

As of January 2021, almost 4.66 billion population worldwide are active internet users. Most people…

by Robin Joseph Abraham Aug 14, 2022

[Infographic] 8 Different Types of Digital Marketing

[Infographic] 8 Different Types of Digital Marketing

There are 8 main types of Digital Marketing. They vary according to the relevant audience,…

by Robin Joseph Abraham Jul 27, 2022

What is VLOOKUP in Excel: A Complete Guide

What is VLOOKUP in Excel: A Complete Guide

MS Excel is one of the most common and popular software programs data experts use.…

by Robin Joseph Abraham Jul 26, 2022

Types of Keywords You Should Know – A Complete Guide

Types of Keywords You Should Know – A Complete Guide

About fifty years ago, the owner of a local general store owner would have known…

by Robin Joseph Abraham Jun 7, 2022

What is PPC in Digital Marketing & How to use it?

What is PPC in Digital Marketing & How to use it?

With over 80% of consumers flocking to the Internet to read reviews, to find information…

by Robin Joseph Abraham May 31, 2022

Beginners Guide to YouTube Marketing : Complete List

Beginners Guide to YouTube Marketing : Complete List

Like it or not, you are part of the YouTube generation. For some, YouTube is…

by Robin Joseph Abraham Nov 15, 2021

How to Monetize Your YouTube Channel? Top 5 Actionable Steps

How to Monetize Your YouTube Channel? Top 5 Actionable Steps

So, you made a YouTube video that has gone viral. Your viewership is off the…

by Robin Joseph Abraham Nov 4, 2021

The Complete Guide on setting up a LinkedIn Company Page

The Complete Guide on setting up a LinkedIn Company Page

LinkedIn is currently the top-rated social media platform for B2B content marketers, with 95% depending…

by Robin Joseph Abraham Oct 19, 2021

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