![[Infographic] 8 Different Types of Digital Marketing](https://internal.upgrad.com/blog/wp-content/uploads/2022/07/Infographic-8-Different-Types-of-Digital-Marketing-1-120x300.jpg)
There are 8 main types of Digital Marketing. They vary according to the relevant audience, means of communication, and type of content to be put out.
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Digital marketers repurpose the content put out on one channel through one type of marketing strategy on all other channels to reach a wider audience.
- SEO Optimization: Keywords that align with popular Google searches can make your content rank.
- Pay-Per-Click: Paid ads for short, quick business promotions.
- Social Media Marketing: Twitter, Instagram, TikTok, LinkedIn, Facebook, and YouTube can help reach a variety of audiences together.
- Content Marketing: Build credibility through valuable text-based marketing, educating your audience about your brand.
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- Email Marketing: Reach out to prospects explaining how your brand works best for them.
- Mobile Marketing: Reach people where they always are, on their phones.
- Marketing Analytics: Collect customer data, track their activity, find patterns, and use that data to customise your marketing.
- Affiliate Marketing: Partner up with an already-established social media creator or influencer and boost your marketing through collaboration.
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