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How Much Does YouTube Make in India? What Does YouTube Pay for Views?

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5th Mar, 2024
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How Much Does YouTube Make in India? What Does YouTube Pay for Views?

YouTube Monetisation: How Much Money do Indian Creators Make?

The world is rapidly moving towards online visual content, and engaging video content is constantly evolving to cater to the needs of this generation. Though there are numerous video content platforms, YouTube definitely tops the list.

Individuals from all backgrounds, with a few basic types of equipment, can start on their YouTube journey. There is no basic qualification or work experience required to become a Youtuber. This widens the scope for Indians from any nook and corner to join this platform.

As of January 2023, Youtube has 46.7 crore active users per month. By selecting a smart niche and applying a few video blogging tricks, creators can attract crores of viewers. The more innovative and quality-rich video one uploads, the more possibility to get a higher number of views. 

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But how much does YouTube pay to the creators on its platform? Let’s look at the current monetisation chart for YouTube videos in India.

View CountEstimated Earnings in India 
10,000 (10k)INR 200-500
1,00,000 (100k)INR 2000-5000
10,00,000 (1 million)INR 7000-30,000
1500,00,000 (150 million)INR 1,50,000-6,00,000


The most critical aspect of earning money on YouTube is the number of views. YouTube pays the creators per 1000 views on their videos. But a YouTuber salary in India is not exactly the revenue generated per video. YouTube pays 55% of the earnings to the creator and takes 45% of the revenue generated. 

How to earn money on YouTube in India?

A side hustle or a full-time job, YouTube has proved to fit all criteria for Indians. The country with one of the largest youth populations has aptly utilised this social media platform to its full potential, and YouTube has not disappointed in any way. 

To own a monetised channel and generate revenue is the dream of every content creator on YouTube. The best ways to earn money on YouTube in India are –

1. Monetising the YouTube channel through YouTube Partner Programme 

To monetise your YouTube channel, you need to join the YPP of YouTube and start obtaining more views through quality content, after which you will receive some monetary benefit per 1000 views on your videoes. 

2. Affiliate Marketing on YouTube

All you do is promote a product via a link, and you earn a percentage from every sale via that link.

3. Sponsoring brands with specific content

Sponsorship channels have become quite popular these days as brands pay them handsomely to endorse their products. 

4. Selling merchandise

A YouTube channel dedicated to niches such as technology, fashion, and others can be used to sell your personalised merchandise.

5. By creating a premium channel on YouTube 

Having a premium channel means you make your viewers pay you directly by giving them a premium quality video-watching experience.

6. Good quality YouTube Shorts videos

To earn through Shorts, you need to join the YPP after fulfilling all its eligibility criteria. With a consumer generation with a reduced attention span, YouTube Shorts is a valuable medium to generate income on Youtube.

7. Crowdfunding via Live streaming

Big YouTube channels with a sizeable number of subscribers opt for this option. Their loyal followers join their live streams, where creators can pitch for their cause and gather funds online.

8. Running ads

One can run various types of ads, such as skippable, non-skippable, bumper, display, discovery, and others. The advertiser pays the creators every time their ads are run or for each click on their ad. For this, longer videos benefit from running multiple and generating higher revenue per video.

How much do YouTubers earn in India? 

On a worldwide platform such as YouTube, creators can generate a handsome income by gathering a sizeable number of views. While the revenue per 1,000 views generated in India is comparatively lower than in other counties like Norway, the UK, and the USA, it is estimated that the top 10% of YouTubers in India earn about Rs 2.9 lakhs per month, whereas the top 1% make an average of Rs 13 lakhs per month.

On average, an Indian Youtuber earns Rs 0.053 per view. It should also be noted that the amount of income also depends on the quality of content, the location of the viewers, the niche of the video, the types of ads running, along with the views on the channel.

Which categories make the most money?

The revenue generated by a video majorly depends on the niche of the video. Creators choose their niche based on their level of expertise on the topic. Based on the type and quality of content, it is decided how much YouTube pay to the creators. 

The categories which generate the highest revenue are –

  1. Affiliate marketing
  2. Stock market
  3. Investment
  4. Drop shipping
  5. Content creation
  6. Personal Finance
  7. Sports
  8. Beauty and fashion
  9. Comedy
  10. Entertainment

Types of Monetisation on YouTube

The money flow on YouTube directly depends on the content’s quality and views. When creating content on YouTube, the content creators need to monetise their channels to start earning from their creation.

For this, the YouTube channel first needs to be part of the YouTube Partnership Programme (YPP). Now, for a Channel to be eligible to join the YPP, it should have

  • 4,000 valid watch hours
  • 10,000 subscribers for the last 365 days
  • The creator should live in a country where the YPP is available
  • The channel must not have any Community Guidelines strikes
  • The creator duly follows all the YouTube channel monetisation policies

As of the announcement made by YouTube, from February 2023, YouTube channels can monetise their short video content (Shorts) through the YouTube Partnership Program. The eligibility criteria are that the channels should have

  • 1,000 subscribers
  • 10 million public shorts views in the past 90 days
  •  The creator should live in a country where the YPP is available
  • The channel must not have any Community Guidelines strikes
  • All the content is original and does not have fake views from bots

Subsequent to monetisation, the factors that affect how much do YouTubers earn per video are –

Cost Per Mile (CPM)

CPM is the value advertiser pays content creators for every 1,000 views of their advertisement. CPM values majorly differ based on the location of views. The country with the highest CPM rate is Norway, with a value of Rs 3,561/ 1,000 views (approx), followed by Germany, Moldova, Algeria, South Korea, Sweden, Finland, the UK, Canada and the US. India has a CPM value of Rs 53.46 for every 1,000 views.

Revenue Per Mile (RPM)

RPM refers to how much YouTubers earn for every 1,000 views on their videos. This is the metric creators are most concerned about. The RPM varies with the niche of the video. The niches with the highest rates of CPM are affiliate marketing, stock market, investment, drop shipping, content creation, personal finance, sports, beauty, and fashion.

Cost Per Click (CPC)

CPC is the value an advertiser pays per click on their ads. 

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Factors Affecting Revenue Generation

  • Length of video – Longer videos give more watch hours and the opportunity to run more ads 
  • Quality of content – Good quality content brings loyal viewers and more revenue
  • Consistent sharing of content – Consistency keeps viewers interested and entertained

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Strategies to Increase YouTube Earnings in India

  • Focus on High-Quality Content

To increase your YouTube income in India, prioritize creating high-quality content that perfectly resonates with your target audience. This means ensuring your videos are engaging, informative, and visually appealing. This will not only attract more viewers but also keep them coming back with time.

  • Understand Your Audience

Take the time to understand the likes and interests of your Indian audience for youtube income per view. Consider factors such as demographics, cultural nuances, and trending topics. Tailor your content to cater to their needs and interests, which can lead to higher viewer engagement and, ultimately, increased earnings.

  • Optimize Monetization Options

Explore and leverage different monetization options available on YouTube, such as ads, channel memberships, merchandise shelf, and Super Chat for getting to know how much youtube pay in india. Experiment with these features to find the best combination that maximizes your earnings without compromising the viewer experience.

  • Strategic Video Publishing Schedule

Consistency is key on YouTube to know how to get monetized on youtube. Develop a strategic publishing schedule that aligns with your audience’s viewing habits. Analyze your channel analytics to identify peak times when your viewers are most active and schedule your uploads accordingly to maximize engagement and monetization opportunities.

  • Promote Your Videos

If you are thinking about how to earn money from YouTube, don’t just rely on YouTube’s algorithms to promote your videos. Actively promote your content across various social media platforms, forums, and communities relevant to your niche. Engage with your audience and encourage them to share your videos, which can lead to increased views and earnings.

  • Collaborate with Other YouTubers

Collaborating with other popular YouTubers in India can help expose your channel to a wider audience and attract new viewers. Look for creators who share similar interests or target demographics and explore collaboration opportunities such as guest appearances, co-hosted videos, or cross-promotions, helping with 1 million views on youtube money.

  • Engage with Your Audience

If you are wondering how do you make money on youtube, foster a sense of community on your channel by actively engaging with your audience through comments, polls, and live streams. Respond to viewer feedback, address their questions, and incorporate their suggestions into your content where appropriate. Building a strong connection with your audience can lead to increased loyalty and support, translating into higher earnings.

  • Diversify Revenue Streams

In addition to YouTube earnings, consider diversifying your revenue streams by exploring alternative monetization avenues such as sponsored content, affiliate marketing, and selling digital products or services related to your niche. This can help supplement your YouTube income and provide more stability in the long run.

  • Stay Updated with Trends

Keep a close eye on the latest trends and developments in the Indian YouTube ecosystem for YouTube income. Stay updated on popular topics, viral challenges, and emerging content formats to stay relevant and capitalize on opportunities for increased visibility and earnings and how much a youtuber earn in india

  • Monitor and Analyze Performance

Continuously monitor and analyze the performance of your videos and channel using YouTube Analytics for youtube income details. Identify trends, patterns, and areas for improvement, and adjust your strategy accordingly to optimize your earnings potential over time.

How Much Does YouTube Pay Creators in India?

  • Google’s AdSense Program

Google’s AdSense program is a primary method through which YouTube creators in India receive payment for their content. This program allows creators in the YouTube Partner Program to earn money based on the number of views their videos receive. To start earning through AdSense, creators need to set up an AdSense account through YouTube Studio and enhanced youtube income per view.

To qualify for AdSense monetization, creators must meet certain criteria. This includes having at least 1,000 subscribers and accumulating 4,000 hours of watch time on their channel within the past 12 months.

  • Earnings Based on Various Factors

The amount of money a creator earns per view on YouTube in India depends on several factors. These factors include the number of views their videos receive, the size of their subscriber base, the engagement level of viewers with ads, and the cost per click of those ads. The actual payment amount varies depending on factors such as the overall popularity of the channel and the revenue generated from specific advertisers.

  • YouTube Partner Program (YPP)

The YouTube Partner Program (YPP) offers creators in India additional benefits and monetization opportunities. This program grants access to resources and features that support creators in growing their channels. Additionally, creators enrolled in YPP gain access to dedicated support from YouTube’s Creator Support teams.

To qualify for YPP, creators must adhere to YouTube’s monetization policies, reside in a country where YPP is available, have no active Community Guidelines strikes on their channel, enable 2-Step Verification for their Google Account, and link an active AdSense account to their channel.

Furthermore, channels must have at least 1,000 subscribers and accumulate 4,000 valid public watch hours within the last 12 months to be eligible for YPP participation.

How does YouTube’s monetization system work?

YouTube’s monetization system enables content creators to earn money by monetizing their videos through various methods, primarily advertising revenue, memberships, and merchandise.

  • Advertising Revenue

YouTube allows creators to earn money through advertisements displayed before, during, or after their videos. Creators can apply for the YouTube Partner Program (YPP) once they meet certain eligibility criteria, including having at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once approved, they can enable monetization of their videos and start earning revenue, how much does youtube pay in india.

  • Memberships

Another way creators can monetize their content is through channel memberships. This feature allows viewers to become paying members of a channel in exchange for perks like exclusive badges, emojis, and access to members-only content or live chats. Creators can set monthly membership fees and offer different tiers with varying benefits.

  • Merchandise Shelf

YouTube offers the option for creators to showcase their merchandise directly beneath their videos using the merchandise shelf feature. Creators can link their YouTube channel with their approved merchandise partners and display their products for viewers to purchase. This provides an additional revenue stream for creators while offering fans a convenient way to support their favorite channels.

Transitioning between methods

Creators often utilize a combination of these monetization methods to maximize their earnings. For instance, they may start with advertising revenue and gradually introduce memberships or merchandise as their audience grows and engagement increases. Diversifying revenue streams not only enhances earning potential but also fosters stronger connections with viewers through exclusive content and merchandise offerings.

Ways for You to Earn Money from YouTube In India

  • Creating Engaging Content

The first step to earning money on YouTube is to create content that resonates with your audience. Choose a niche that interests you and that you believe will appeal to viewers in India. Whether it’s cooking, gaming, education, or entertainment, make sure your content is engaging and provides value to your viewers.

  • Building Your Audience

Once you’ve decided on your niche, focus on building your audience. Consistently upload high-quality videos and interact with your viewers through comments and social media. Encourage them to subscribe to your channel and share your content with others. Building a loyal fanbase is essential for increasing your views and watch time, which are key metrics for earning money on YouTube.

  • Monetization

To start earning money on YouTube in India, you need to meet the eligibility criteria for the YouTube Partner Program (YPP). This includes having at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once you meet these requirements, you can apply for monetization through AdSense.

  • Advertising Revenue

One of the primary ways YouTubers earn money is through advertising revenue. YouTube displays ads on your videos, and you earn a share of the revenue generated from those ads. The more views your videos get, the more money you can earn from advertising.

  • Channel Memberships and Super Chat

Once you have a loyal fanbase, you can offer channel memberships and enable the Super Chat feature during live streams. Channel memberships allow viewers to pay a monthly fee to access exclusive perks like badges and emojis, while Super Chat allows them to highlight their messages during live streams for a fee.

  • Sponsorships and Brand Deals

As the channel grows, you may attract sponsorships and brand deals from companies looking to reach your audience. These can be lucrative opportunities to earn money through sponsored content, product placements, or affiliate marketing as 10 million views on youtube money, is sure.

  • Merchandise Sales

Finally, now that you know how to monetize youtube channel , the last point you can consider is by selling merchandise such as t-shirts, mugs, or other branded products. YouTube has a feature called Merchandise Shelf that allows you to showcase your merchandise directly on your channel for viewers to purchase and know how do you make money on youtube.


YouTube has proved to be an eminent opportunity for every group of people in India to showcase their talent. Most Indians have taken to the platform to make videos of their specialisation and lifestyle, making YouTube a side hustle. On the other hand, many have grabbed this opportunity fully and made video creation on YouTube a full-time career. An average Indian YouTuber with a decent number of subscribers can earn more than Rs 25,000 INR per month, which is bound to grow with consistent efforts and smart growth tactics.

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How upGrad can help?

 If you want to become a content creator on YouTube and generate income by professing your passion through videos, enrol for upGrad’s Advanced Digital Marketing and Communication programme to strengthen your communication as well as digital marketing skills.

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This accredited program has 15+ case studies and 5 live projects, along with 4 specialisations, to keep you up-to-date with the trending digital landscape. This is a 32-50 weeks training program from India’s leading institute MICA. From mentorship to real-life projects, upGrad bring you endless benefits to become an industry leader with in-demand skills. 

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Robin is an experienced digital marketing savvy, Search Engine Analyst with expertise in domains that includes online shopping, online ticket booking, travel/hospitality, healthcare/medical, EdTech, software products, chatbots, real estate, and more.
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Frequently Asked Questions (FAQs)

1How much do YouTubers earn in India for 1 million views?

YouTube is estimated to pay Rs 53.46 for every 1000 views in India. This indicates that for every 1 million views, YouTube pays Rs 53460.

2Who is the most subscribed Indian YouTube channel?

T-series is currently the most subscribed YouTube channel, with 23.7 crore subscribers. It is an entertainment-based channel which releases music videos and film trailers.

3What is a YouTuber salary in India?

The top 10 YouTubers of India have more than 1 crore subscribers, generally with net worths ranging from Rs 50 lakhs to 22 crores.

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