Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow iconContent Writer Job Description: Roles and Responsibilities

Content Writer Job Description: Roles and Responsibilities

Last updated:
2nd Sep, 2022
Views
Read Time
6 Mins
share image icon
In this article
Chevron in toc
View All
Content Writer Job Description: Roles and Responsibilities

The world is changing at a rapid rate, bringing about a lot of innovations in the age-old practices that were widely prevalent. Marketing and advertising are some of the fields that have seen a significant stray away from traditional methods. Many new domains are using innovative techniques that are helping brands gain traction and acquire new customers. Fields such as digital marketing play a huge role in garnering eyeballs and facilitating sales. Companies hire specialised individuals to help them market their products well across different platforms. A few such job roles in huge demand are the SEO and technical content writer job descriptions.

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Best Digital Marketing Courses Online

What is Content Writing?

There are many ways to market and advertise a company’s product or service, such as through email, blogs, social media posts, etc. One thing that is common across all these different marketing methods is content. Having catchy and engaging content tailored to the needs of the specific platforms is a necessity for the success of the marketing strategies. Content writing basically involves researching, planning, and presenting the content in a coherent and understandable format. The demand for content writers is increasing rapidly due to an increasing number of businesses making an entry into the digital space. The content writing and marketing industry is expected to be valued at USD 412.88 billion in 2022.

Ads of upGrad blog

How can you become a Content Writer?

Content writing is a vast career scope which is why many youngsters are now considering it a viable career option.

There are many paths which you can choose to become a content writer, some of which are given below-

Freelancing –

You can start your journey in content writing as a freelancer. There are many platforms such as Fiverr and Upwork that you can use to initially offer your services at a minimal price. This will help you earn the required experience and gain confidence. 

In-demand Digital Marketing Skills

Internships –

There are many internships available for the role of content writer. You can apply for these positions with the SEO content writer job description or the technical content writer job description. This will help in kickstarting your journey as a content writer. Furthermore, working with a company or brand involves adhering to its unique set of rules and regulations. These internships are a great way to get a glimpse of the professional world.

Social Media –

You can even start writing on platforms like Quora and Medium, which will help enhance your writing skills and even act as proof of work for any prospective client or job role. The traction received on your written piece will also serve as a significant confidence booster.

Online Courses –

You can learn about the various nuances of writing from experts in the field, which will prove to be immensely helpful in the long run. You can apply these tips to smoothen your journey as a content writer. 

Degree –

Although no specific degree is needed for entry into the field, degrees in English, Mass Communication, and Journalism can act as an added advantage. This way, you can fit into any content writer job description as accurately as possible.

Jobs –

Many companies are opening up full-time positions for content writers. You can apply for these positions after having relevant experience in the field. Your future scope gets enhanced with an increase in experience over time.

Skills needed to become a content writer

Language –

The main job of a content writer involves writing engaging pieces. Hence, it is of utmost importance that you have excellent command over the language you will be writing in. 

Research –

Writing on any topic involves a lot of research on various aspects. Good research makes the content piece engaging and impactful. Hence, strong research skills are a must-have for any aspiring content writer.

Flexibility –

A sign of a good content writer is their comfort with different writing styles and topics. You will be eligible for more projects and a variety of jobs if you establish your credibility across different genres. 

Basic SEO Knowledge –

Nowadays, the main objective of any blog post is to get ranked higher in search engines. Hence, the brands expect the content writer to have some understanding of trending keywords and search engine optimisation strategies.

Communication Skills –

As a content writer, you will be having regular meetings with clients and seniors. Strong communication skills come in handy in such situations.

Digital Marketing Free courses to Learn

Roles and responsibilities of Content writer

The content writer job description involves a lot of nitty-gritty and expertise. They have a lot of aspects to focus upon in their career. Some of the expected roles and responsibilities of a content writer are as follows-

Marketing Campaigns

One of the most critical responsibilities of a content writer is to create content for various marketing campaigns such as email, social media, and blog campaigns. This is necessary to get enough traction and gain potential new customers. 

Editing

Editing is evn more important than writing. This is where all the mistakes get rectified, and the content gets polished, following which it is sent to its final destination. As a content writer, you need to edit your own content as well as your peers’. This ensures that the rolled-out content is double-checked and perfect. 

Analysis

Content writers also need to keep track of the performance of their previous content and draw necessary insights from the same. This will help adopt the previously successful strategies again and eliminate the failed ones.

Management

Content writers have to talk to remain in touch with the clients and fulfil their requirements in the content piece. They need to manage the timely flow of content pieces to the clients or the employers.

SEO

It is also part of the SEO content writer’s job description to write ranking articles that get a good ranking on the search engine. This will ensure the enhancement of revenue and sales for the companies. 

If you are interested in making a career as a content writer, you can check out the Advanced Certificate in Digital Marketing and Communication offered by Mudra Institute of Communication, Ahmedabad, in collaboration with upGrad. You will get the chance to learn from the industry experts with the help of case studies and libraries present on the platform. Furthermore, you get to network with your classmates all over the world. You also get mock interviews and personalised resume feedback to help in your professional journey. 

Ads of upGrad blog

Popular Digital Marketing Blogs

Conclusion-

The widespread use of the Internet has solved many problems and simplified the easy ones. This has led to several benefits across different fields and has led to the creation of many jobs. One such role which has increased exponentially with the rise of the digital world is that of the content writer job description. The field has a broad scope in the coming years, with the global content marketing industry expected to grow at an annual growth rate of 16% until 2022-23.

Featured Program for you: Advanced Certificate in Digital Marketing and Communication

Profile
Robin is an experienced digital marketing savvy, Search Engine Analyst with expertise in domains that includes online shopping, online ticket booking, travel/hospitality, healthcare/medical, EdTech, software products, chatbots, real estate, and more.
Get Free Consultation

Selectcaret down icon
Select Area of interestcaret down icon
Select Work Experiencecaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1What is the average salary of a content writer?

The demand for content writers is rising as many businesses are now making an entry into digital marketing to grow their business at a global level. They are paid handsome compensation for their expertise. The average salary of a content writer in India is around INR 2,86,932 PA.

2What are some of the companies that hire for the role of a content writer?

Every company, big or small, is trying to create a social media presence to help boost sales. They usually have a dedicated team of digital marketers to look into every aspect of the marketing. Some big companies that hire content writers are TCS, BYJU’s, Cognizant Technology, etc.

3What do you mean by social media marketing?

Social media marketing is a subpart of digital marketing which uses social media for marketing products and services. The main job of social media marketers is to build strategies that help in increasing sales, acquiring customers, and expanding the business.

Explore Free Courses

Suggested Blogs

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
135354
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

16 May 2024

Top 10 Highest Paying Jobs in Marketing in India [A Complete Report]
905021
If you ask anyone in the age group of 20 and 60 years, the very word, ‘leisure’ is a fleeting concept. In the race to meet the endless ser
Read More

by Rahul Karthikeyan

14 Apr 2024

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
148388
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

05 Mar 2024

17 Fun Social Media Project Ideas & Topics For Beginners [2023]
90489
Technology and the internet form a part of our everyday lives in the digital age. The use of social networking platforms like Twitter, Facebook, Insta
Read More

by Rahul Karthikeyan

04 Mar 2024

The Cost of Success: Guide to Digital Marketing Course Fees
5146
As someone who understands the potential of digital marketing, I’m passionate about its impact on careers and businesses. However, I am also awa
Read More

by Harish K

29 Feb 2024

100 Best Youtube Channel Ideas for Beginners for 2024
15200
Starting a YouTube channel can be a lot of work. YouTubers need to script, edit and post their content regularly, in this chaos if one can find ideas
Read More

by Sriram

26 Feb 2024

Top 133 SEO Interview Questions &Answers [Ultimate Guide 2024]
11594
Summary: In this article, you will learn the Top 133 SEO Interview Questions &Answers like, Basic Level SEO Interview Questions & Answers In
Read More

by Sriram

19 Feb 2024

Digital Marketing Salary in India 2024 – Average to Highest
911448
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

18 Feb 2024

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
88378
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon