Content Writer Job Description: Roles and Responsibilities

The world is changing at a rapid rate, bringing about a lot of innovations in the age-old practices that were widely prevalent. Marketing and advertising are some of the fields that have seen a significant stray away from traditional methods. Many new domains are using innovative techniques that are helping brands gain traction and acquire new customers. Fields such as digital marketing play a huge role in garnering eyeballs and facilitating sales. Companies hire specialised individuals to help them market their products well across different platforms. A few such job roles in huge demand are the SEO and technical content writer job descriptions.

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What is Content Writing?

There are many ways to market and advertise a company’s product or service, such as through email, blogs, social media posts, etc. One thing that is common across all these different marketing methods is content. Having catchy and engaging content tailored to the needs of the specific platforms is a necessity for the success of the marketing strategies. Content writing basically involves researching, planning, and presenting the content in a coherent and understandable format. The demand for content writers is increasing rapidly due to an increasing number of businesses making an entry into the digital space. The content writing and marketing industry is expected to be valued at USD 412.88 billion in 2022.

How can you become a Content Writer?

Content writing is a vast career scope which is why many youngsters are now considering it a viable career option.

There are many paths which you can choose to become a content writer, some of which are given below-

Freelancing –

You can start your journey in content writing as a freelancer. There are many platforms such as Fiverr and Upwork that you can use to initially offer your services at a minimal price. This will help you earn the required experience and gain confidence. 

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Internships –

There are many internships available for the role of content writer. You can apply for these positions with the SEO content writer job description or the technical content writer job description. This will help in kickstarting your journey as a content writer. Furthermore, working with a company or brand involves adhering to its unique set of rules and regulations. These internships are a great way to get a glimpse of the professional world.

Social Media –

You can even start writing on platforms like Quora and Medium, which will help enhance your writing skills and even act as proof of work for any prospective client or job role. The traction received on your written piece will also serve as a significant confidence booster.

Online Courses –

You can learn about the various nuances of writing from experts in the field, which will prove to be immensely helpful in the long run. You can apply these tips to smoothen your journey as a content writer. 

Degree –

Although no specific degree is needed for entry into the field, degrees in English, Mass Communication, and Journalism can act as an added advantage. This way, you can fit into any content writer job description as accurately as possible.

Jobs –

Many companies are opening up full-time positions for content writers. You can apply for these positions after having relevant experience in the field. Your future scope gets enhanced with an increase in experience over time.

Skills needed to become a content writer

Language –

The main job of a content writer involves writing engaging pieces. Hence, it is of utmost importance that you have excellent command over the language you will be writing in. 

Research –

Writing on any topic involves a lot of research on various aspects. Good research makes the content piece engaging and impactful. Hence, strong research skills are a must-have for any aspiring content writer.

Flexibility –

A sign of a good content writer is their comfort with different writing styles and topics. You will be eligible for more projects and a variety of jobs if you establish your credibility across different genres. 

Basic SEO Knowledge –

Nowadays, the main objective of any blog post is to get ranked higher in search engines. Hence, the brands expect the content writer to have some understanding of trending keywords and search engine optimisation strategies.

Communication Skills –

As a content writer, you will be having regular meetings with clients and seniors. Strong communication skills come in handy in such situations.

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Roles and responsibilities of Content writer

The content writer job description involves a lot of nitty-gritty and expertise. They have a lot of aspects to focus upon in their career. Some of the expected roles and responsibilities of a content writer are as follows-

Marketing Campaigns

One of the most critical responsibilities of a content writer is to create content for various marketing campaigns such as email, social media, and blog campaigns. This is necessary to get enough traction and gain potential new customers. 

Editing

Editing is evn more important than writing. This is where all the mistakes get rectified, and the content gets polished, following which it is sent to its final destination. As a content writer, you need to edit your own content as well as your peers’. This ensures that the rolled-out content is double-checked and perfect. 

Analysis

Content writers also need to keep track of the performance of their previous content and draw necessary insights from the same. This will help adopt the previously successful strategies again and eliminate the failed ones.

Management

Content writers have to talk to remain in touch with the clients and fulfil their requirements in the content piece. They need to manage the timely flow of content pieces to the clients or the employers.

SEO

It is also part of the SEO content writer’s job description to write ranking articles that get a good ranking on the search engine. This will ensure the enhancement of revenue and sales for the companies. 

If you are interested in making a career as a content writer, you can check out the Advanced Certificate in Digital Marketing and Communication offered by Mudra Institute of Communication, Ahmedabad, in collaboration with upGrad. You will get the chance to learn from the industry experts with the help of case studies and libraries present on the platform. Furthermore, you get to network with your classmates all over the world. You also get mock interviews and personalised resume feedback to help in your professional journey. 

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Conclusion-

The widespread use of the Internet has solved many problems and simplified the easy ones. This has led to several benefits across different fields and has led to the creation of many jobs. One such role which has increased exponentially with the rise of the digital world is that of the content writer job description. The field has a broad scope in the coming years, with the global content marketing industry expected to grow at an annual growth rate of 16% until 2022-23.

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