In the world of digital marketing and social media, content marketing forms the backbone of a great marketing strategy. With good content, one can generate high-quality leads, create thought-leadership, and even attract and drive engagement. And, in the coming years, the importance of quality content will only increase.
As the world embraces digital mediums, there is a considerable amount of data being generated each hour, making the chances of your target audience finding your content a lot complicated. However, in this day-and-age, optimized and high-quality content will help you stand out! Let us understand the content marketing scope in the coming years:
Scope of Content Marketing
1. Relevant and optimized content will be vital for success
Even today, be it for websites or social media, quality content needs to have the right keywords and optimisation to ensure it gets attention. As the number of users and marketers on digital platforms increase, so will the number of posts and content that is generated regularly.
According to research, 90% of the most successful content marketers prioritise relevance over promotions when planning their content marketing strategy.
Spend time on creating content that is relevant and focused on a particular topic rather than trying to please everyone. This needs rigorous keyword research, understanding of the trending hashtags, and sound knowledge of the subject to impact the reader.
2. Content for visual enhancements will be key
The way the audiences interact with content has changed over the years. Thanks to high-speed bandwidth among the masses, content marketing is no longer about writing lengthy blogs, whitepapers or wordy website pages. Instead, interactive content is being preferred, where the idea is shared crisply and powerfully.
According to Cisco, 80% of all internet consumption in 2019 was video content, and content plays a vital role in making compelling videos. The future will require copywriters and content writers who can articulate the key message and hold the audience spellbound!
3. User-generated content will gain more traction
As online marketers and thought-leaders increase, the amount of content that is promotional or sales-focused will no longer enthral the audience. This has a lot to do with the audience wanting to know the bitter truth and not the sugar-coated branded content. User-generated content comes into play here, as the audience is more likely to trust a fellow user.
Marketers are already focusing on user-generated content by running social media polls, quizzes, challenges and other interactive ways to get their followers to share a story. It helps the marketer gain higher traction and ensures the brand reaches a broader audience thanks to the word-of-mouth promotion.
4. Demand for voice-optimized content will increase
Remember the time when we would be amazed by how Tony Stark got things done with a simple voice command to JARVIS? In just a few years, that technology is now available in smartphones as well as home automation devices to make it simpler for users to get things done from their devices. And that is the way people will search in the future.
According to a study, 50% of users will use voice commands for their searches in 2020, and this number will only increase further. For content marketers, this means using the right keywords and optimising content to be easily readable and comprehensible to the listener.
5. Stories will only grow in popularity
Once upon a time, stories would start with this line. However, in the digital age, stories are all about split seconds and attractive content that gets the audience’s attention. Every social media platform is adding the feature in a bid to catch up to its popularity, and Instagram stories are already a big thing!
A story is an online content that is seen for only 24 hours before it is deleted forever, and can be seen by the followers or others depending on the user’s privacy settings. Stories combine images, videos and text and put the most compelling content for the user. It also has a direct call-to-action (CTA) for generating engagement for the interested audiences, generating leads.
With growing popularity, content marketing will be all about combining the power of video/picture with text, and will make content creating specific yet thought-provoking!
Conclusion: Content will always be ‘king’!
Despite the evolution of technology, content marketing has always been on top of the game and majorly influenced digital marketing in more ways than one. If you want to explore and become an expert in Digital marketing, check out MICA and upGrad’s PG Certification in Digital Marketing & Communication. Become an expert in content marketing, social media, branding, marketing analysis and PR.