Have you heard the story of Marriott International, a major hotel chain that works under a wide variety of brands? Through the power of email marketing, it became the World’s favorite travel company. When most of its competitors were engrossed in their promotional activities, Marriot used its out-of-the-box approach to captivate its target audience.
With the database they have about their users, they ran an email marketing campaign and started disseminating personalized content to their audience. In 2014, they bagged a revenue of 86%, which is more than their combined profits of the year 2012 and 2013. Sounds interesting, right?Â
Today advertising patterns and channels are changing and transmogrifying. In any case, one thing that remains the same is email. Email marketing tools are used by both B2B and B2C businesses, and according to the study, it was identified 87% of B2B marketers and 77% of B2C marketers use Email marketing software as a means to connect with their audience. If you are a beginner in digital marketing and want to gain expertise, check out our digital marketing courses from top universities.Â
Read: Create a Successful Email Marketing Strategy
Why are Email Marketing tools useful?Â
Email Marketing tools and software are a cost-effective marketing strategy that ensures a high return of investment (ROI) as compared to any other marketing strategy. Radicati Group indicated that in 2019, more than half of the populace regularly checked their email. This rate will spring up to 4.3 billion by the end of 2023. Isn’t this a large pool of audience?Â
Through email marketing tools, you don’t merely send emails to your audience but a tailored and crafted message that resonates with them and helps build relationships with them. As stated by the Direct Marketing Association, every $1 used in the email campaign conjures an ROI of $40.Â
List of Best 5 Email Marketing Tools and Software for your Business
Are you looking for some excellent email marketing tools and software? Here is the list of popular email marketing tools that will help you to hit the mark every time – Â
1-Â Get ResponseÂ
It is a leader in email marketing tools that are easy to use and cost-effective for small businesses. With a flexible drag-and-drop builder, one can create and curate smart, automated campaigns, and it comes with the highest deliverability rate of 99.5%. Get Response is equipped with responsive forms, A/B testing, landing pages, and has integrated lead generation software like Google doc, and Zen Desk, etc.Â
Pricing – They offer a free trial for one month, and then it starts with a basic package that starts at only 15$/mo.Â
2-Â Mailchimp
Contemplating on a free email marketing tool? Mail Chimp is there at your service. It comes with an open-ended email builder that allows the user to segregate their contacts into the group and track the analytics easily. One can amalgamate Mailchimp with Shopify, WordPress, and any other platforms. The smart recommendation feature that helps provide valuable insights about the target audience makes Mailchimp, the best email marketing tool ever.
Pricing – It offers a free plan where one can send 12,000 emails for up to 2,000 subscribers, and the pricing plan starts at $10/mo.
3-Â Constant Contact
It is one of the world’s fastest-growing email marketing software that is user-friendly and allows you to manage emails, contacts, marketing calendars, and much more. Constant Contact is equipped with various impressive features that include list segmentation, easy tracking, and drip campaign automation, and is incorporated with Facebook Ads fused with e-commerce integrations. Besides these exemplary services, it also organizes live training sessions so that small businesses can get acclimated with the basics of email marketing and extracts the benefit from it.Â
Pricing – It offers a 60d free trial, and after that package starts at $20/mo
4-Â Drip
One of the most powerful email marketing software for e-commerce and digital marketers is Drip, which comes with seamless integration that allows inculcating sign-up forms on the website to build a lucrative customer base for your business. Through Drip, you can send bulk emails which permit you to connect with the customer on a personal level because of its unique e-commerce marketing automation tool.
It further helps the business to expand its marketing efforts. It ensures maximum conversions by enabling and conducting webinars, free guide courses, and peerless documentation to make the work easier and faster.Â
Pricing – It allows a 14 days trial period for the users, and after that, $ 19 needs to be paid per month to continue with its services.Â
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5-Â ActiveCampaign
With more than 90,000 users today, ActiveCampaign is one of the most popular email marketing tools which was once an underdog. Interestingly, it comes with some burly points that include a tool kit, A/B split testing, a tranquil email builder option that starts from predictive sending to predictive content, and much more.
The most important feature which makes it stand out from the crowd is an inbuilt CRM system that helps to orchestrate sales, live chat, and email marketing automation. It defines itself as powerful, affordable, and easy to use.Â
Pricing – It offers a free trial period and, the basic plan starts as low as $9 per month, which goes up to $229 per month.
6- HubSpot Email Marketing
It is one of the best-known email marketing tools that allow professionals to automate the platform. It is especially useful for small business owners for their transactional email needs.
It can be useful to send a thank you for your purchase, lead offers, promote campaigns, etc. The free version of Hubspot Email Marketing is useful for doing that.
7- Sender
It is considered one of the free email marketing tools. It assists users in creating newsletters without any prior knowledge of HTML. There are various email marketing templates provided that you may use. There is an option to enhance your emails using images, videos, and texts. There is also an option to personalise the emails which are being sent.
8- Sendinblue
A marketing communication platform that is useful for both emails and marketing. The platform has to offer over 70+ design templates that help to create great emails. The templates are responsive in nature which helps the users to preview and ensure the email looks exactly the way you want it to.
This enterprise email marketing tool can also be used to conduct A/B testing and segment a list of recipients which is useful to optimise and strategise the content according to your target audience.
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9- Omnisend
It is a useful tool to integrate all the communication platforms in one place. The platform has to offer free and subscribed options, and the users may choose any option of their choice. However, the free plan offers only the email option which is enough for small business owners.Â
The users can make use of the insights of the audience to send relevant emails. The platform offers to include scratch cards, discount coupon codes, and gift boxes in order to optimise email performance.Â
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10- SendPulse
It offers various professionally designed email templates which can be customised using the drop-and-drag editor. The emails can be scheduled to be sent automatically at the right time based on user behaviour, event trigger, and other factors.
It is an excellent way to identify the most valuable subscribers. It helps to analyse the open and click rates as well as the read and unread rates of each subscriber. The emails can be customised by using replaceable features such as gender, name, date of birth, age, etc.Â
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Wrapping up
There is a plethora of email marketing tools and software to make your work a lot easier, so it’s important to choose the right email marketing tool that meets your business’s requirements and fits your budget. However, many free tools don’t need any upgrade plan, so choose your
email marketing tool wisely.Â
As rightly said by Bob Frady, that relevance will be irrelevant once your customer chooses you. So craft your email marketing campaign in such a manner that it touches the heart of the user, not the head, as email marketing is all about building relationships.
If you are curious to get into the world of digital marketing, check out MICA & upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in email marketing, social media marketing, content marketing, branding, marketing analysis, and PR.
Popular Digital Marketing Blogs
Email marketing is the act of sending promotional content and commercial email messages to subscribers at the same time. It’s a key marketing communication tool for businesses to inform users about the different products, and promotional offers, and build a community around your brand.
The key email marketing metrics include click-to-open rate, click-through rate (CTR), conversion rate, bounce rate, number of emails delivered, unsubscribe rate, and spam complaints.
Email marketing helps to meet three kinds of objectives, improving brand awareness, conversions (driving sales), and driving customer loyalty.
One of the best five email essentials are - A concise subject line, A polite greeting, Correct grammar and proper spelling, Crisp and important matter in the body, Proper closing.
The five most popular email services are - Gmail, Yahoo, Mozilla Firefox, Outlook, and iCloud.
The three types of email marketing are -Email Newsletters, Transactional emails, and Behavioural emails.
The top marketing trends in 2023 are Email marketing, Influencer marketing, Mobile optimisation, Blogging, Visual storytelling, Push notifications, Social commerce. What is email marketing?
There are two types of email marketing- promotional emails, wherein, it is used to promote special offers and new products. And, second is information email, which is also known as a newsletter. Email marketing is one of the oldest forms of digital marketing that is still relevant because of its cost-effectiveness and reach. What are the key email marketing metrics?
Other metrics which can be useful in measuring the success rate of email marketing campaigns include growth rate, mail forwarding rate/ sharing rate, engagement over time, mobile open rate, domain open rate, domain click rate, revenue per email, revenue per subscriber, and overall ROI. What are the benefits of email marketing?
Other benefits of email marketing include - being cost-effective, it’s permission-based or is less intrusive, scalable, flexible, measurable, allowing personalisation, real-time marketing, time-saving, and environment-friendly.
However, there are certain challenges associated with email marketing too, like low open rate, low click rate, high spam complaints, low active ratio, and low post-click activity, it should be compatible across multiple devices it requires the right skills and copies to make an impactful email marketing, etc. What are the five email essentials?
What are the five most popular email services?
What are the three types of email marketing?
What are the three marketing trends?
