Have you heard the story of Marriott International, a major hotel chain that works under a wide variety of brands? Through the power of email marketing, it became the World’s favourite travel company. When most of its competitors were engrossed in their promotional activities, Marriot used it’s out of the box approach to captivate their target audience.
With the database they have about their users, they ran an email marketing campaign and started disseminating personalized content to their audience. In 2014, they bagged the revenue of 86%, which is more than their combined profits of the year 2012 and 2013. Sounds interesting, right?
Today advertising patterns and channels are changing and transmogrifying. In any case, one thing that remains the same is an email. Email marketing tools used by both B2B and B2C businesses, and according to the study, it was identified that 87% of B2B marketers and 77% of B2C marketers use Email marketing software as means to connect with their audience. If you are a beginner in digital marketing marketing, and want to gain expertise, check out our digital marketing courses from top universities.
Why are Email Marketing tools useful?
The Email Marketing tools and software are the cost-effective marketing strategy that ensures a high return of investment (ROI) as compared to any other marketing strategy. Radicati Group indicated that in 2019, more than half of the populace regularly checks their email. This rate will spring up to 4.3 billion by the end of 2023. Isn’t this a large pool of audience?
Through email marketing tools, you don’t merely send emails to your audience but a tailored and crafted message that resonates with them and helps build relationships with them. As stated by the Direct Marketing Association, every $1 used in the email campaign conjures an ROI of $40.
List of Best 5 Email Marketing Tools and Software for your Business
Are you looking for some excellent email marketing tools and software? Here is the list of popular email marketing tools that will help you to hit the mark every time –
1- Get Response
It is a leader of email marketing tools that are easy to use and cost-effective for small businesses. With a flexible drag and drop builder, one can create and curate smart, automated campaigns, and it comes with the highest deliverability rate of 99.5%. Get Response is equipped with responsive forms, A/B testing, landing pages, and has integrated lead generation software like Google doc, and Zen Desk, etc.
Pricing – They offer a free trial for one month, and then it starts with a basic package that starts at only 15$/mo.
Contemplating for a free email marketing tool? Mail Chimp is there at your service. It comes with an open-ended email builder that allows the user to segregate their contacts into the group and track the analytics easily. One can amalgamate Mailchimp with Shopify, WordPress, and any other platforms. The smart recommendation feature that helps provide valuable insights about the target audience makes Mailchimp, the best email marketing tool ever.
Pricing – It offers a free plan where one can send 12,000 emails for up to 2,000 subscribers, and the pricing plan starts at $10/mo.
3- Constant Contact
It is one of the world’s fastest-growing email marketing software that is user friendly and allows you to manage emails, contacts, marketing calendars, and much more. Constant Contact is equipped with various impressive features that include list segmentation, easy tracking, drip campaign automation, and is incorporated with Facebook Ads fused with e-commerce integrations. Besides these exemplary services, it also organizes live training sessions so that small businesses can get acclimated with the basics of email marketing and extracts the benefit out of it.
Pricing – It offers 60d free trial, and after that package starts at $20/mo
One of the most powerful email marketing software for e-commerce and digital marketers is Drip, which comes with seamless integration that allows inculcating sign-up forms on the website to build a lucrative customer base for your business. Through Drip, you can send bulk emails and permit you to connect with the customer on a personal level because of its unique e-commerce marketing automation tool.
It further helps the business to expand its marketing efforts. It ensures maximum conversions by enabling and conducting webinars, free guide courses, and peerless documentation to make the work easier and faster.
Pricing – It allows a 14 days trial period for the users, and after that, $ 19 needs to be paid per month to continue with its services.
With more than 90,000 users today, ActiveCampaign is one of the most popular email marketing tools which was once an underdog. Interestingly, it comes with some burly points that include a tool kit, A/B split testing, a tranquil email builder option which starts from predictive sending to predictive content, and much more.
The most important feature which makes it stand out from the crowd is an inbuilt CRM system that helps to orchestrate sales, live chat, and email marketing automation. It defines itself as powerful, affordable, and easy to use.
Pricing – It offers a free trial period and, the basic plan starts as low as $9 per month, which goes up to $229 per month.
Check out: Digital Marketing Tutorial
There is a plethora of email marketing tools and software to make your work a lot easier, so it’s important to choose the right email marketing tool that meets your business’s requirements and fits your budget. However, many free tools don’t need any upgrade plan, so choose your email marketing tool wisely.
As rightly said by Bob Frady, that relevance will be irrelevant once your customer chooses you. So craft your email marketing campaign in such a manner that it touches the heart of the user, not the head, as email marketing is all about building relationships.
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What is email marketing?
Email marketing is the act of sending promotional content and commercial email messages to subscribers at the same time. It’s a key marketing communication tool for businesses to inform users about the different products, promotional offers, and build a community around your brand.
There are two types of email marketing- promotional emails, wherein, it is used to promote special offers and new products. And, second is information email, which is also known as a newsletter. Email marketing is one of the oldest forms of digital marketing that is still relevant because of its cost-effectiveness and reach.
What are the key email marketing metrics?
The key email marketing metrics include click-to-open rate, click-through rate (CTR), conversion rate, bounce rate, number of emails delivered, unsubscribe rate, and spam complaints.
Other metrics which can be useful in measuring the success rate of email marketing campaigns include growth rate, mail forwarding rate/ sharing rate, engagement over time, mobile open rate, domain open rate, domain click rate, revenue per email, revenue per subscriber, overall ROI.
What are the benefits of email marketing?
Email marketing helps to meet three kinds of objectives, improving brand awareness, conversions (driving sales), and driving customer loyalty.
Other benefits of email marketing include, cost-effective, it’s permission-based or is less intrusive, scalable, flexible, measurable, allows personalisation, real-time marketing, time-saving, and environment-friendly.
However, there are certain challenges associated with email marketing too, like low open rate, low click rate, high spam complaints, low active ratio, low post-click activity, should be compatible across multiple devices, it requires the right skills and copies to make an impactful email marketing, etc.