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IIT/IIM Courses

Digital Marketing Course in Pune

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

6 Months

New Batch Starts

30 July 2026

For Enquiry

7030105105

Scholarships

Upto 50%*

Request a Callback

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Kothrud, Pune

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Explore the Learning Support Centre in Pune

Visit the Learning Support Centre in Pune

Location

Pune

Phone Number

7030105105

Working Hours

10 AM - 8 PM

Visit us here in Kothrud, Pune

No. 502, Kotibhaskar Business Court, opposite KARISHMA COMPLEX, Kothrud Industrial Area, Kothrud, Pune, Maharashtra 411038


360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Eligibility Criteria

  • Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)
  • Students currently pursuing graduation are also eligible
  • Basic understanding of internet usage, social media platforms, and online tools is helpful
  • No prior Digital Marketing experience or technical background required

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

Career Roles You Can Pursue After Completing the Digital Marketing Course at upGrad's Kothrud, Pune Centre

Job Role

Entry-Level Salary

Mid-Level Salary

Senior / Lead Salary

Digital Marketing Executive

~₹3 L – ₹6 L per year

~₹6 L – ₹12 L per year

₹12 L – ₹20 L+ per year

Performance Marketing Specialist

~₹4 L – ₹8 L per year

~₹8 L – ₹18 L per year

₹18 L – ₹30 L+ per year

SEO Specialist

~₹3 L – ₹7 L per year

~₹7 L – ₹15 L per year

₹15 L – ₹25 L+ per year

Social Media Manager

~₹3 L – ₹6 L per year

~₹6 L – ₹14 L per year

₹14 L – ₹25 L+ per year

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

Company logo

Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

LinkedIn ProfileLinkedin
Shalini Singh, Instructor

Shalini Singh

Company logo

Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

LinkedIn ProfileLinkedin
Sirisha Pamidipati, Instructor

Sirisha Pamidipati

Company logo

Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

LinkedIn ProfileLinkedin

Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Digital Marketing Course in Pune

Digital marketing course in Pune unlocks career opportunities in the city retail, IT, and D2C businesses. upGrad's Learning Support Centre in Kothrud offers a 6-month, offline, classroom-first program built around 15+ real marketing tools, 12+ live campaigns, and mentorship from instructors

If you're comparing your options among the various digital marketing institutes in Pune, this Digital marketing course in Pune stands out for one simple reason: it treats marketing as a practical, tool-driven skill, not a theory subject.


Why Choose upGrad Learning Support Centre Pune?

The single biggest advantage of this Digital marketing course in Pune is that it's entirely offline. Classroom-based learning means live faculty interaction, immediate doubt resolution, and a fixed weekly schedule.

The Digital marketing course fee in Pune is ₹65,000 for the full 6-month program, covering all tools, live projects, and career support services, with merit-based scholarships of up to 50% available to eligible learners, making the Digital marketing course fee in Pune considerably more accessible than many comparable digital marketing institutes in Pune.

  • Classrooms – Dedicated, distraction-free spaces for instructor-led sessions
  • Smart Labs – Hands-on practice stations for tools like Google Ads, Meta Business Suite, and Canva
  • Mentorship – 1:1 guidance from experienced marketing professionals throughout the program
  • Counselling – Personalised academic and career counselling before and during enrolment
  • Interview Rooms – Dedicated spaces for structured, realistic mock interview practice
  • Networking Events – Opportunities to connect with peers, mentors, and industry professionals
  • Student Community – An active peer group for accountability and collaborative learning
  • Career Services – Resume building, LinkedIn optimisation, and aptitude training
  • Mock Interviews – Practice sessions to build confidence ahead of real hiring rounds
  • Placement Cell – 3 years of access to upGrad's career portal, hiring drives, and 1,200+ recruiting partners


Digital Marketing Course Structure Pune

Anyone enrolling in this Digital marketing course in Pune follows a curriculum built across nine progressive modules, moving from website fundamentals to advanced, AI-powered campaign execution. This Digital marketing course structure is deliberately sequenced so foundational skills like SEO and website management come before paid advertising and automation.

Module

Topics Covered

CMS (WordPress) Website Design

Domain & hosting setup, WordPress installation, themes, plugins, Elementor page building, Google Analytics setup

SEO using Rank Math

Focus keyword selection, on-page SEO, meta descriptions, image SEO, internal linking, featured snippets

Social Media Management (Meta)

Content strategy, content creation, account management via Meta Business Suite

Social Media Marketing (Meta)

Ad account setup, campaign objectives, AIDA model, ad creation, KPI measurement, optimisation

Google & YouTube Marketing

Google Ads account setup, campaign objectives, ad creation, KPI tracking, ad optimisation

Marketing Automation

Pabbly integrations, WhatsApp automation (Wati), Zoho CRM, webhook integrations

Graphics Design (Canva)

Dashboard navigation, templates, design creation, file sharing and downloads

AI for Digital Marketing

AI tools for blog and ad copy, image/video creation, social automation, AI chatbots

Amazon Advertising & Marketplace Marketing

Seller/Vendor models, product listing SEO, Sponsored Ads, ACoS/CTR/ROAS tracking


Skills You'll Learn:

Completing this Digital marketing course structure means skills build progressively rather than being taught in isolation:

  • SEO strategy and on-page optimisation using Rank Math
  • Paid campaign management on Google Ads, Meta Ads, and YouTube
  • Social media content strategy and community management
  • Marketing automation using Zoho CRM, Pabbly, and WhatsApp tools
  • Graphic design fundamentals using Canva
  • Applying Generative AI for content, ad copy, and campaign optimisation
  • Amazon marketplace advertising and e-commerce SEO
  • Campaign performance tracking (CTR, ROAS, ACoS, KPI analysis)


Who Should Join upGrad's Digital Marketing Course in Pune?

This Digital marketing course in Pune is designed to be accessible regardless of academic background. The Digital marketing course eligibility criteria are intentionally broad; this isn't a program reserved for marketing graduates alone, unlike some rigid digital marketing institutes in Pune.

You should consider joining if:

  • You've graduated in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.) or are in your final year
  • You have no prior digital marketing experience but are comfortable using the internet and social media
  • You're a working professional looking to switch into a marketing-focused role
  • You're a business owner wanting to manage your own digital campaigns
  • You prefer structured, classroom-based learning over self-paced video courses
  • You want hands-on practice with real budgets, real campaigns, and real tools

Since the Digital marketing course eligibility doesn't require any technical or coding background, freshers, career switchers, and entrepreneurs are all equally well-suited to this program. Meeting the Digital marketing course eligibility bar is the first step toward the strong digital marketing salary growth this field offers.


Nearby Areas We Cater for the Students

The upGrad Learning Support Centre Kothrud, makes offline digital marketing in Pune program accessible to learners from across the city's western and central belts. This offline digital marketing in Pune setup means learners don't need to commute across the entire city to attend classes. The table below highlights key nearby areas the centre serves:

Nearby Area

Karve Nagar

Warje

Erandwane

Bavdhan

Deccan Gymkhana

Paud Road

Kothrud

Ideal Colony

Vanaz

Sinhagad Road


Career Opportunities After Completing Programs

Graduates of this Digital marketing course in Pune can pursue a range of roles, with clear salary progression from entry-level to senior positions, reflecting genuine digital marketing salary growth as skills and experience build up. This kind of digital marketing salary trajectory is a major reason candidate actively search for the right Digital marketing course in Pune before committing to a program.

Job Role

Annual Entry to Senior Level Salary in Pune

Digital Marketing Executive

₹3 L – ₹20 L+ per year

Performance Marketing Specialist

₹4 L – ₹30 L+ per year

SEO Specialist

₹3 L – ₹25 L+ per year

Social Media Manager

₹3 L – ₹25 L+ per year

Source: AmbitionBox


Top recruiters hiring Digital marketing experts in Pune:

  • Tech Mahindra
  • Infosys
  • Wipro
  • Capegemini
  • KPIT Technologies
  • IBM India
  • Super Gaming
  • Mercedes-Benz
  • Accenture


Choosing the right Digital marketing course in Pune comes down to hands-on practice, not just theory. With 15+ tools, 12+ live campaigns, a transparent Digital marketing course fee in Pune, and 3 years of career support, this offline digital marketing in Pune program at upGrad's Kothrud centre offers a genuinely mentor-led path into a high-growth digital marketing career.

Frequently Asked Questions

The program covers SEO, Paid Ads, Social Media Marketing, Email Marketing, Content Marketing, and Marketing Analytics. You will also learn to use Generative AI for content and performance optimization. The curriculum includes campaign planning and execution. It is designed as per current industry needs.