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Content Strategy: 6 Interesting Features To Consider

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Last updated:
4th Oct, 2018
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Content Strategy: 6 Interesting Features To Consider

Being online is extremely important in this day and age. You want to make sure that you are getting the right exposure for your company or personal site. You can do this by having the proper content strategy.

There is NO other way to get the word out than a Great Website

Since computers first came around, people have wanted to be online. They search for everything that they need by using computers. The people that have great websites are the sites that come up first in the search engines. You want your website to be one of the ones that are picked first by a lot of people. Making sure that you have a great website is imperative, and you want to make it one of the things that you need to do right away. You are the one that knows the most about yourself, your company, services and products. Since that is the case, you will let other people know too. Making the best use of the Internet is important. By being in the know with computers and how they can help you, you will be well on your way to getting the exposure that you want online.

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You, Will, want to make sure your Content Strategy is a Good One

The content strategy that you use can make or break you. When you have good content, people will be attracted to your site from all over the world. The more traffic that you bring to your site, the better the chances that you have in order to convert these people into customers or sales. Here are 6 great features that you should consider when for your content strategy:

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1. Pertinent Information

One of the main things that you need to do when you have a website is having the name, address, phone number, email address and fax number clearly visible. Include a summary of what your company does and offering. Make sure that it is written so that it will peak their interest. This way, they will want to stay on your website and be more likely to buy.

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2. Newsworthy

Anything that is newsworthy about your company or products should be included on your website. This will give people the latest information about you. Make sure that you include dates. Many people forget to date the information on their website. You will also want to check your website often to update it. It can make all the difference in the world when your information is current.

3. Detailed

Make sure that the details on your website are correct. You want to also check all the links that you are connecting people to and make sure that they are working properly. Double check your website with a friend or family member that can find errors that you will need to correct.

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4. Concise 

The content that you put on your website should be as concise as possible. You don’t want to have too much information because some readers will get bored. Make sure that there are also good photographs throughout the website to keep people interested in your company and what you do. This is a good way to get them to purchase your services or products.

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5. Security

Always make sure that your customers’ personal information is secure. You want them to know that none of their personal information will be available for others to view. Having this as a feature on your website will allow your customers to trust you and feel comfortable.

6. Newsletter and Blogs

Having a newsletter or blogs is an awesome way to get more people interested in what is happening to you and your business. Make sure that it goes out on a regular basis and that you provide a way for people to sign up for it. In most cases, there is not a charge for people to receive a newsletter. If you’re opting for the blog section, make sure it gets relevant content posted time to time. Stick to your industry and try offering informative reads to your prospective customers. You can check out how Scottish Pacific- a business financing firm has maintained their blog section by offering articles like ‘what is cash flow finance.’ This serves the purpose of getting interested readers who might convert.

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The Cost Of Your Content Strategy

You may need to come up with money to make sure that your content strategy is a good one. Be sure that you have the proper cash flow finance and that you take advantage of any sales or promotions that might be offered. If you are assisting the help of a company, they will most likely take cash, checks or credit cards for payment. If they offer other payment arrangements, they will discuss this with you.

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Your online presence can make or break you. Take the time to make sure that you have the best content on the website so that you can attract the most people to what you have to offer. People will begin to tell others about you too so that will give you an even better presence on the Internet.

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Helen Cartwright

Blog Author
Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com
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1Why do you need content to support your SEO efforts?
SEO efforts need the support of strategic content marketing initiatives that integrate SEO objectives with website content marketing and digital media messaging. To get your content plan rolling, zero in on a cornerstone asset.  This is a big piece of content that serves as your main lead driver. The strategy should be a move towards focusing on topic ideas you want to own.

The cornerstone asset serves as an inspiration for your entire content strategy and will help you create other content. Spin the cornerstone asset into several smaller pieces of content that link back to your website.
2 Does having a digital marketing background help in content strategy development?
Unquestionably, the future of those having a background in digital marketing is bright. Businesses are always looking to hire professionals with digital skills.

Those with specialised knowledge in multichannel marketing, e-commerce, or specializing in certain areas, like social media will be even more in demand. There are several verticals within digital marketing that you can choose to specialise in such as SEO, SMO, PPC, Content Marketing, Video Marketing, etc.
3What are the benefits of digital marketing?
For any business, digital marketing is quickly being recognised as a fundamental approach to successfully promoting products and services. In a world that is extremely fast-paced and ever-changing, businesses are increasingly adopting marketing strategies that will highlight their online presence. The idea is to prioritise appropriate channels that will enable them to reach their target audience.

Large scale companies can get high-flying marketing agencies on board to get this job done for them. However, if you are a start-up, you have to keep tabs on every cent that you allocate towards marketing from your overall expenditures.

And that is where digital marketing can certainly help. Because you can run digital campaigns from a small to a large budget depending on how much you can afford.

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