Author DP

Helen Cartwright

9+ of articles published

Knowledge Leader / Conceptual Explorer / Thought Leader

Domain:

upGrad

About

Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com

Published

Most Popular

Startup and Mid-tier business: Can they grow in 2024?
Blogs
Views Icon

5233

Startup and Mid-tier business: Can they grow in 2024?

The world is evolving at a rapid rate as new technologies disrupt traditional business practices. Almost every industry has been transformed by new technology in recent years. This trend has created significant opportunities for entrepreneurs who launched their products at the right time. In contrast, today’s new entrepreneurs face uncertainty as they try to compete with established companies in both new and existing markets. Although small and medium-sized businesses realized the most significant benefits of new technologies in the past, the consolidation of many industries is leading new entrepreneurs to question whether they will be able to remain competitive. Historical Opportunities for Small Businesses The future can only be understood by making projections based on historical analysis. So, it is important for new entrepreneurs to study what has led to success for existing businesses. Before the 21st century, small and medium-sized businesses were struggling to compete against large corporations. Reaching out to customers was difficult without large media budgets. Once the internet made it possible for businesses to reach customers through direct means at low cost, small businesses began to prosper in every industry. Many of the most successful entrepreneurs found ways to leverage the internet to market their products and services to both local customers and buyers from around the world. Get MBA Certifications from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Challenges in the Competitive Landscape 2022 could be a challenging year for small and medium-sized businesses because new technologies, such as Artificial Intelligence and the Internet of Things, will be most effective for large-scale enterprises. Companies selling a high volume of products will gather most data and then use the information to improve all aspects of an offering. Entry barriers will increase in many industries as established haystacks of data become the primary drivers of success. Local businesses will also face challenges as autonomous delivery and virtual reality reduces the value of retail stores. Best Path to Success Although most industries will face severe disruption in 2022 as new technologies are introduced, the reality is, adaptive small businesses can achieve growth by leveraging changes in the marketplace. Businesses that cling to traditional models will decline or face bankruptcy, but businesses that adapt to the new reality of the marketplace can realize significant growth. Small and medium-sized businesses that wish to succeed will need to realize that they are not immune from digital transformation. Therefore, they will need to incorporate big data into their own operations. Do You Have All the Skills Required to Start a Business? Growth Industries for Small Businesses New entrepreneurs who have the luxury of being able to enter any industry should focus on adding value in industries with the best outlook and highest growth. Entrepreneurs who are skilled in software development or engineering should consider working with new technologies that are likely to transform the modern world, such as autonomous driving or the Internet of Things. However, new technologies will have applications in every industry so entrepreneurs can try to connect what they already know with new technology to disrupt established business models. Scaling a Small Business in 2022 Small and medium-sized businesses that take advantage of market dynamics in 2022 will be able to scale at a rapid rate. Scalability will depend on the degree to which a business incorporates new technology into existing processes. An online t-shirt store, for example, may need to invest in artificial intelligence to create a personalized experience for customers, which is way different than the approach an online business for grocery would opt. An online grocery store might want to invest in developing technology for filtering food according to the calories it contains. Small businesses will also need to leverage data to optimize all areas of their operations, such as marketing, manufacturing, and employee management. As technology evolves at a rapid rate, small businesses must also remain vigilant to recognize new business products that could help to improve the quality of their offerings. Maintaining Sustainability High market dynamism will decrease the sustainability of existing business models when entrepreneurs are not willing to embrace change. The most sustainable business models will recognize that change is inevitable and that continuous innovation is now necessary for success. Small businesses that succeed in nurturing a culture of innovation will be more prepared to adapt when technologies transform their industry. Adapting before competitors will yield significant advantages, so businesses of all sizes will need to embrace an entrepreneurial mindset to maintain a dominant position in the marketplace. Getting Funding Most entrepreneurs do not have enough capital to fund their own ventures, so it is important to recognize how market dynamics will impact funding in 2022. Entrepreneurs who rely on bank financing should expect loan officers to request data to verify the fundamentals of a business plan. Submitting a loan application without data that substantiates the claims will put entrepreneurs at a disadvantage relative to firms that can prove the viability of their models through data analysis. Venture capital firms will also expect data to drive decision-making throughout the business planning process, and entrepreneurs who can provide the information venture capitalists are looking for will have the greatest chance of acquiring the funds necessary to remain competitive. How to Get Your Start-Up Idea Validated Organizing the Right Team Teams of competent entrepreneurs with a broad range of skills will have the best chance of succeeding in 2022. The amount of knowledge necessary to run a business is increasing as technologies improve, so entrepreneurs who plan to start their own business should consider working with a partner. An ideal founding team will have at least one member with experience working with data and software. Founding teams that are competent in data analysis, product development, and digital marketing will realize synergies that will yield advantages against both new and existing competitors. Putting It All Together Running a small business in 2019 will require entrepreneurs to embrace new changes in order to succeed. Entrepreneurs who take advantage of new technologies can realize significant growth that will yield advantages for many years to come. The reality is, small and medium-sized businesses are likely to remain competitive with the introduction of new technologies, but continuous innovation will be required to keep a business model sustainable. Entrepreneurs who are ready to innovate, therefore, should look forward to 2019 as an opportunity to achieve growth, learn new skills, and build sustainable value. If you want to learn more about marketing and entrepreneurship, Liverpool Business School & upGrad offers Master of Business Administration (MBA) Liverpool Business School which helps you to transform your career. The program provides 1-on-1 mentorship from industry leaders, 1-week immersion program at University campus, dual credentials (MBA from LBS & PGPM from IMT), network with peers at offline basecamps and more.

by Helen Cartwright

Calendor icon

08 Jan 2021

8 Efficient Digital Marketing Tips For New Age Entrepreneurs
Blogs
Views Icon

5378

8 Efficient Digital Marketing Tips For New Age Entrepreneurs

So you have started your business and have started making sales. While this can be good enough for some of the casual online marketers, other people who are more serious about online marketing might want to take their business to the level where they are making tons of money. One thing that many will find out is that it can be every bit as challenging to bring in more customers as it was to gain customers. Fortunately, there are a few hacks that you can use to gain customers. These 8 hacks are actually quite effective for people who are hoping to grow organically: Understand Your Market One of the most important factors in the success of a company is an understanding of the market. There are many different ways that you can understand your market. One of the most important ways to understand your market is through research. There are many sources of information that can tell you not only how your market works but also how markets in general work. This is the first step to bringing forth exceptional growth to your online business. Keep Adding Optimized Content Most likely, you are going to have a website for your online business. Therefore, you have to work towards one of the most important factors to your online success. This factor would be optimization. Many online marketers know how important SEO is. At the same time, it can be very challenging to add optimized content on a consistent basis with all of the other tasks that are important to your business. Fortunately, many SEO agencies are available to help you with the optimization of your website. They are good at bringing online businesses to the top of the search results page. They also diversify sources of traffic so that their clients can experience consistent success. 6 Steps to Creating a Winning Social Media Strategy Engage in Social Media Social media has become one of the main marketing channels for online businesses. However, there are ways that are very effective. A lot of business owners tend to just post ads. While this is effective for established businesses, small business owners and online marketers would only have this backfire. A better approach is engaging the community. Finding relevant communities and engaging with them can be very helpful for you and your brand. You will also have an easier time building a following. Another thing that you can do is connect with the influencers in your niche. This can also take you a lot further towards your goals. If you are a beginner in digital marketing marketing, and want to gain expertise, check out our digital marketing courses from top universities. Generate Traffic With the Use of Giveaways and Promotions You know those businesses that are often running promotions and giveaways. However, you should think about why they do that. One thing that a lot of the established businesses understand is that when people are given a reason to buy from a certain business, they are more likely to do so. You should take a similar principle. Offer a promotion or a giveaway. One example of a giveaway is that you can sell your product at a discount. This can attract more customers who might not otherwise buy your product. You can also offer rebates and other incentives such as a free product. The best thing to do is use your imagination and also communicate with your customers. Stay With the Trends Sometimes, it is important to not only keep with the trends but also know where the trends are going. For one thing, businesses rely on trends so that they can make the most profits. One example is a business that cells telecommunications devices. If you are running a business that sells smartphones, you can look at the latest products or even products that are currently in development. One of the reasons that these products are worth looking into is that no one has these products yet, and they may need to upgrade soon. Identifying and keeping with trends is a great way to grow as a business. How to Increase Sales with Content Marketing Be Original One thing a business owner needs to understand is that it is not a good idea to try to copy what another business is doing. After all, if someone wants to go to a certain company, they are going to go to that company and not the imitation of the company. While it might work to be cheaper, it can backfire if the products you sell are inferior. Instead, focus on what you like and build your brand according to what you like. With this approach, you will find your own audience and grow it. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification Be Clear About Your Core Audience This is another important part of growing your business. You have to have a core audience. A lot of experts in SEO and online marketing cite the importance of targeted traffic. One of the reasons behind this is that not everyone is going to want the same thing. Also, if you try to reach everyone, you’ll wind up reaching no one because of a more scatter approach to marketing. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs Build Your Own Platform While social media is important, you don’t want to make it the only platform for your business. The only thing you should use social media and other platforms is to attract people to your own platform. One way you can build your platform is by getting people to sign up on your email list. One major goal is to have people recognize your site to the point that they go straight to your site when they want something. Content Strategy: 6 Interesting Features To Consider When it comes to online marketing and growth, you have to make sure that you are on top of everything. One of the most common ways businesses tend to grow is through research. They pay a lot of attention to what is selling and look into where they can improve. This is so that they can keep their best customers and gain some new customers. There are also many different methods for growing your business. Your best bet is to find a method that works for you. If you are curious to get into the world of digital marketing, check out MICA & upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in email marketing, social media marketing, content marketing, branding, marketing analysis, and PR. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Helen Cartwright

Calendor icon

30 Oct 2018

Content Strategy: 6 Interesting Features To Consider
Blogs
Views Icon

5158

Content Strategy: 6 Interesting Features To Consider

Being online is extremely important in this day and age. You want to make sure that you are getting the right exposure for your company or personal site. You can do this by having the proper content strategy. There is NO other way to get the word out than a Great Website Since computers first came around, people have wanted to be online. They search for everything that they need by using computers. The people that have great websites are the sites that come up first in the search engines. You want your website to be one of the ones that are picked first by a lot of people. Making sure that you have a great website is imperative, and you want to make it one of the things that you need to do right away. You are the one that knows the most about yourself, your company, services and products. Since that is the case, you will let other people know too. Making the best use of the Internet is important. By being in the know with computers and how they can help you, you will be well on your way to getting the exposure that you want online. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification You, Will, want to make sure your Content Strategy is a Good One The content strategy that you use can make or break you. When you have good content, people will be attracted to your site from all over the world. The more traffic that you bring to your site, the better the chances that you have in order to convert these people into customers or sales. Here are 6 great features that you should consider when for your content strategy: 1. Pertinent Information One of the main things that you need to do when you have a website is having the name, address, phone number, email address and fax number clearly visible. Include a summary of what your company does and offering. Make sure that it is written so that it will peak their interest. This way, they will want to stay on your website and be more likely to buy. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs How to Increase Sales with Content Marketing 2. Newsworthy Anything that is newsworthy about your company or products should be included on your website. This will give people the latest information about you. Make sure that you include dates. Many people forget to date the information on their website. You will also want to check your website often to update it. It can make all the difference in the world when your information is current. 3. Detailed Make sure that the details on your website are correct. You want to also check all the links that you are connecting people to and make sure that they are working properly. Double check your website with a friend or family member that can find errors that you will need to correct. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 4. Concise  The content that you put on your website should be as concise as possible. You don’t want to have too much information because some readers will get bored. Make sure that there are also good photographs throughout the website to keep people interested in your company and what you do. This is a good way to get them to purchase your services or products. 6 Steps to Creating a Winning Social Media Strategy 5. Security Always make sure that your customers’ personal information is secure. You want them to know that none of their personal information will be available for others to view. Having this as a feature on your website will allow your customers to trust you and feel comfortable. 6. Newsletter and Blogs Having a newsletter or blogs is an awesome way to get more people interested in what is happening to you and your business. Make sure that it goes out on a regular basis and that you provide a way for people to sign up for it. In most cases, there is not a charge for people to receive a newsletter. If you’re opting for the blog section, make sure it gets relevant content posted time to time. Stick to your industry and try offering informative reads to your prospective customers. You can check out how Scottish Pacific- a business financing firm has maintained their blog section by offering articles like ‘what is cash flow finance.’ This serves the purpose of getting interested readers who might convert. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. The Cost Of Your Content Strategy You may need to come up with money to make sure that your content strategy is a good one. Be sure that you have the proper cash flow finance and that you take advantage of any sales or promotions that might be offered. If you are assisting the help of a company, they will most likely take cash, checks or credit cards for payment. If they offer other payment arrangements, they will discuss this with you. 10 Practical ways to Grow your Business Right Now! Your online presence can make or break you. Take the time to make sure that you have the best content on the website so that you can attract the most people to what you have to offer. People will begin to tell others about you too so that will give you an even better presence on the Internet. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4  

by Helen Cartwright

Calendor icon

04 Oct 2018

10 Practical ways to Grow your Business Right Now!
Blogs
Views Icon

5203

10 Practical ways to Grow your Business Right Now!

Creating, establishing and running a business is not for the faint of heart. It takes an incredible amount of knowledge and dedication to keep a business afloat even in the most successful economies. The most talented and skilled entrepreneurs can struggle in the cutthroat arena of profits and losses. Here are 10 practical tips for growing your business that can help you overcome the obstacles and maximize the successes of your business: Research your competition Knowing what your competitors are doing is crucial to developing a comprehensive business strategy. Not only can your research help you out-market the competition, it can also yield the helpful information you may not have regarding trends in the market or product developments. Boost employee morale and loyalty Studies have shown that employees who are happy with their jobs and at their workplace are significantly more productive than those who aren’t. Make sure that you are providing opportunities for advancement and financially incentivizing employees when you can. You may also want to consider hosting employee events with gameshow style entertainment to create community and encourage a fun energy among your team members. The better and more secure they feel, the harder they’ll work. Brand Building Techniques to Grow Your Startup Study your stats Know the statistics of your business inside and out. Become familiar with your financial standings, employment records, customer demographics, and the impact of your marketing. Make a habit of reviewing this information periodically so that you are always up to date with the most current information about your business. This will help you quickly recognize areas that need improvement and areas that need expansion. Familiarizing yourself with the statistical information about your business will also allow you to see new opportunities when they present themselves faster than you might have otherwise. Incentivize customer loyalty Investing in repeat business is by far more cost effective than trying to generate new business. Keeping your existing customer base enthusiastic is a wise move. Not only for word of mouth/review marketing that can potentially bring in new business at no cost to you, but also for the money you’ll save in frantically trying to gain new customers with extensive marketing campaigns. Bundling services and including complimentary products with existing services are options for keeping your customers happy. Product and service subscriptions are also great ways to keep customers engaged and excited about your business. Consider creating partnerships. If there are businesses or individuals in the area that would compliment your business or marketing strategy, it might be worth considering a partnership. Finding allies in the business world can be challenging, but they can also be remarkably advantageous if they are a good fit. Partnerships can help create new customer bases and introduce your product or services to new markets. Utilize web-based marketing Nearly everything takes place online these days. Your presence on the web is vital to the success of your business in the modern era. Maximize your online marketing by being part of every social media platform possible. This is important for storefronts and online businesses alike. Generating conversation online can translate into a serious increase in customer traffic. It can also help you promote events, discounts and changes more efficiently, which reduces the potential for customer confusion. Online platforms also allow you the opportunity to see direct customer feedback about your services, practices and products. Revealed: How UpGrad Disrupted the Online Education Industry Cultivate a talented and dedicated workforce Good employees are the foundation of a successful and profitable business. This begins with the hiring and firing process. Make sure you take the time to thoroughly vet new hires before making a selection. Make sure that each member of your staff is a significant contributor to the overall operation of your business. It’s also a good idea to offer continued training to your team members to ensure they are equipped with the most current techniques and information about your area of business. Implement workflow management strategies Utilizing a clear workflow management strategy will allow you to increase the efficiency of your business. Knowing the steps, people and processes necessary for the day-to-day operations of your company will help you and your employees better understand areas of frustration and fix any time management issues. Being clear on when things are to be done and who is responsible for what can also help you recognize members of your team who need assistance, as well as employees who may deserve advancement. Expand geographically whenever possible This can mean different things for different businesses but expanding your business to include new locations generally leads to acquiring new customer bases. Sometimes expansion can be local or regional franchising. It may mean entering the global markets with your product. It can even mean re-thinking your marketing regions for your online business traffic. In whatever capacity is appropriate for your particular business, the more places you are, the more customers you can get. Adjust pricing when necessary Raising and lowering the price of your products or services can be a tricky call to make. However, pricing adjustments are necessary with the fluctuation of markets and in response to changes in trends. The same can be said for introducing and phasing out services and products. Make sure you are being reasonable when setting or changing your pricing and take advantage of opportunities to increase pricing whenever they present themselves. 5 Strategies to Grow your Startup when You have No Budget Running a business is complicated. There is a lot to consider and understand. Profits, personnel and procedure all have to be taken into account. Make sure that you are doing everything you possibly can to ensure and maintain the success of the business you worked so hard to build. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Helen Cartwright

Calendor icon

04 Sep 2018

How to Design an Amazing E-commerce Website!
Blogs
Views Icon

5450

How to Design an Amazing E-commerce Website!

E-commerce sites are exciting and enticing because they were designed for the sales pitch. You must draw your customers in, give them a reason to stay, and sell them your product or service. This article explains how to design and build a better e-commerce site, how to make that site profitable, and how to set yourself apart from others. The Site Must Have A Purpose You may create a site to sell a banking product, sell your attire, or sell lotions to calm sensitive skin. The store must have a purpose, and that purpose must be clear amongst you and your staff. You may create a mission statement that sits on the homepage, or you may use your mission statement as a way. to explain why you sell what you sell. Explore our Popular Business Management Courses Leadership and Management in New-Age Business Post Graduate Certificate in Product Management Executive Post-Graduate Programme in Human Resource Management Professional Certificate Programme in HR Management and Analytics Executive Post-Graduate Programme in Healthcare Management Executive Management Programme in Strategic Innovation Digital Marketing and Business Analytics Certificate Programme in Finance for Non Finance Executives Certificate Programme in Operations Management and Analytics Global Master Certificate in Integrated Supply Chain Management upGrad's Job Linked Advanced General Management Program from IMT Ghaziabad Global Professional Certificate in Effective Leadership & Management Advanced General Management Program Strategic Human Resources Leadership Cornell Certificate Program Digital Transformation Cornell Certificate Program Executive Leadership Cornell Certificate Program Management Essentials Business Management Courses You Need A Search Bar You must have a search bar on your website that helps your clients find anything they want. The search bar improves the user experience exponentially, and your customers do not roam the site aimlessly. They may go to the search bar, find what they need, and make their purchase in moments. You are saving quite a lot of time when using the search bar, and it must be displayed where everyone can find it. Why Learn Product Management From UpGrad Create A Clearance Section Your web store must have a clearance section. A clearance section is a place that people visit because they want to save money. They will look at the rest of your site after leaving this page, and then peruse the rest of the site knowing that you have a clearance section. You may not realize the power of a clearance section, but you must think like a shopper when designing your site. You never intend to pay full price, and it is best to put the clearance section where customers can find it. Create Multiple Categories Your web store must have as many categories as possible. It is difficult for you to find something if it is not merchandised in the proper department. You must make each category into a tab that customers are free to click on, and the categories must have their own subcategories. Your customers may narrow down their search by moving through different categories, and that makes it quite simple for your customers to shop without confusion. Top Essential Management Skills to Learn SL. No Top Management Skills to Learn 1 Consumer Behaviour Online Certification Financial Analysis Certification FinTech Certification Online 2 HR Analytics Certification Online Communication Courses Online Effective Communication Certification 3 Research Methodology Certification Mastering Sales Certification Business Communication Certification 4 Fundamentals of Journalism Certification Economics Masterclass Online Certification Create Vivid Product Page Vivid product pages are essential to the success of your site or company. You must describe each product using keywords that may be found in web searches, and you must use the descriptions to sell the product. For instance, if you are designing a page for a skin product then a product page describing usage, ingredients, results can help in converting visitors to customers. You must tell your customers what they may do with that product. Write a story about the product, entice your customers, and use stories to build a site you are proud of. Easy Checkout Checkout on your website must be the simplest thing your customers do. They must have the option to use a number of payment methods, and they may check out using a gift card, Google Pay, Apple Wallet, or something similar. Your site must have a secure checkout page that was built by your host, and your customers must look up to see the secure lock in the address bar. Checkout must allow customers to choose the shipping method they want, gift wrapping, to add a message to the gift, or to split payments. The checkout screen must not use an account login. You may welcome your guests to check out as guests, or you may store payment information through a full account the customer set up on their own. Forcing people to sign up for an account is a dirty way of doing business, and certain customers may cancel their order because they do not appreciate you taking their information in exchange for a sale. The traditional retail customer never gives up that much information, and you must protect your customers in this way. The checkout page must send an email receipt to your clients, and it must quickly generate an order ID for you. Your customers may track their packages and orders through this page, and you are giving them every opportunity to manage their own purchase with no help from you at all. upGrad’s Exclusive Product Management Webinar for you – How to craft GTM Strategy for a Product? document.createElement('video'); https://cdn.upgrad.com/blog/panel-discussion-on-crafting-gtm-strategy-for-a-product.mp4   The Shopping Cart The shopping cart is a large part of why many customers keep coming back to a site. They want to check back if the price of a product changed, or they may not be prepared to check out right away. Your customers may keep shopping carts on your site for as long as they like, and you may send them email reminders about what is in their cart. You are creating a situation where your customers have complete control over the shopping experience. Our Top Management Articles Top 7 Career Options in Management To Choose [For Freshers & Experienced] Online Product Management Courses to Kickstart your Career Top 10 Career Options in Business Management in India 8 Crucial Business Management Skills Every Manager Should Have Future Scope of Management: Scope, Salary, Career Opportunities Career Options After MBA – Highest Paying Management Jobs 5 Key Skills Required for Successful Management Career & How To Achieve Those Skills? What is The Nature and Scope of Management? Importance of Management in Every Organisation – [A Complete Guide] Ads You must advertise your site online, and the e-commerce page often handles all the advertising. You may have ads bouncing around the Internet that new customers will see, and the ads may target people who are most likely to use your site. You must ensure that you have ads running at all times because a different kind of customer will appear every time the ad crosses their path. Tagging Meta tagging is a large part of running a big e-commerce site. You must use the tags on the site to attract web searches, and you must have a professional fill out each tag. They know the tags that attract the most web searches, and they also know when to change the tags. The tags on your site are hidden, but they create quite a lot of business. A Complete Guide to a Career In Product Management Be Consistent You must be consistent with the design and marketing of your site. You must have a persona and purpose for your site that people understand, and you are creating a personality that people want to shop with. The proper personality and organization make a web store powerful. Study Product Management Courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Helen Cartwright

Calendor icon

07 Aug 2018

Industry Proven Techniques to Grow Business Online
Blogs
Views Icon

5081

Industry Proven Techniques to Grow Business Online

A growing business needs to gain recognition of the products and service that it produces. It is always imperative for both the existing and the potential customers to access information concerning your business with ease. Marketing a business’ products need proper strategy and planning. It is wise to ensure that your marketing strategies can cover a wide range of platforms both online and offline. It is also important to use traditional marketing methods depending on the products that your business provides. Almost every entrepreneur knows that online marketing is sophisticated, but businesspeople have no choice since the world has become digitalized in virtually all industries. The following are some of the low-cost methods of online marketing that can help you fetch recognition for your business: 1. Blogging Building a blog takes quite some time. It can even take years. A well-developed blog can help you to reach a vast swath of people. It is also cost effective and allows you to share an unlimited amount of information to a wide-range of an audience. Creating and developing a good blog calls for passion, innate understanding of the information that you share and also persistence. You need to ensure that your followers can receive every latest information about the subject matter. You also require having the capability and ability to get connected with your audience. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. To become an active blogger, you need to ensure that your blog is in a position to provide an enormous amount of value and deliver valuable information in your niche and the entire industry. You need to focus on the things that can allow you the zeal to compete with other companies. If your audience can access valuable information from your blog, be sure that the blog is destined to succeed. Decoding Common Digital Marketing Jargons 2. Email Marketing Email marketing is another low-cost marketing plan for businesses, and it provides best returns regarding time investment. To become successful in email marketing, you need to ensure that you can attract the right clients to your site. The task may not be simple, but it is necessary. To draw the right customers, you need to build compelling content such as infographics to invite customers who will hopefully agree to sign up to your email list. After attracting customers to your site, you require to supply them with useful information periodically while working on making sales. Email marking requires time for it to develop and put you in an excellent position to make online sales. The skill requires writing compelling sales copy involvement. The best drive for email marketing is to make sure that you focus on adding value to the information you share and meeting the needs of your clients. However, the success of this strategy is not expected to work overnight. 3. Referral marketing Nearly 80% of startup businesses fail before they reach 18 months of operation. The probable cause of the failure is due to less focus on offering real value to the clients. If you ensure that you deliver real value to your existing customers, then there a high probability of them referring their friends and relatives to your company. The strategy works for both online and offline advertising. It is the spread of the information through word of mouth. You need to give a link to all your sites to allow customers to share their experiences with your business. The reviews are essential as they help your business to attain more customers. Ensure that your link connects people with popular reviews websites. Setting such as platform, you convey a strong message to consumers as they are likely to view your business as one of the companies that focus on delivering real value and consider customer satisfaction first and foremost above all other things. 10 Big Things to Expect in the Digital Space 4. Search engine optimization Every serious online marketer understands the importance of search engine optimization. By focusing on trumping on the world of SEO, you can lead in any industry. SEO is among the most strenuous strategy that you can board on. Having the required mastery skills in SEO, you can market any product or service without having to pay so much for it. It is one of the cost-effective methods to advertise your company online. Leveraging Facebook Shop for Business Growth Marketing your company online only is not enough to gain full recognition. You need to embark on other ways of sharing information about your products with people. The following are some of the most effective offline ways to market your products: 1. Host a free workshop Offering a free seminar allows you a chance to share your products information and also give your audience a chance to taste how exciting it could be if they choose to work with you. This strategy is aimed at providing value and invites your listeners to work with your company. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses 2. Offline networking Traditionally, people have a notion that you can only practice offline networking if you share your business cards and sales pitches with people. There are other common ways to practice offline networking such as attending retreats, women’s business breakfasts, one-day events and after work drinks style events. In all these events, you interact and share moments with other business owners. You also get chances of building essential relationships with them. In this way, you make networks with various people who in one way or another may spread information about your business. While you focus on building your business recognition through marketing, it is also vital to ensure that your internal programs run effectively. One of the internal affairs of a business is ensuring that you treat your employees well and focusing on securing their happiness all the time. If you take care of your employees, you allow them a great chance to treat your customers well. You can keep healthy snacks and invite dieticians for counselling on ketosis diet plans to keep your employees healthy and fit. Employees are the face of your business. Always treat them well. Your business customer care service should also be excellent. If a customer is well treated, they are likely to come for your products and services again. They also feel part of your business and help you in getting more customers. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses 5 Ways to Provide an Exceptional Customer Service The employment of various factors enables business growth. Marketing is one of the most paramount ways to help your business grow. A proper combination of the strategies that I have discussed in this article can work excellently to offer you the desired results. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Helen Cartwright

Calendor icon

09 Jul 2018

Load More ^
Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon

Explore Free Courses