Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow iconHow to Create Social Media Campaigns? 6 Steps To Create Successful Campaigns

How to Create Social Media Campaigns? 6 Steps To Create Successful Campaigns

Last updated:
1st Sep, 2020
Views
Read Time
6 Mins
share image icon
In this article
Chevron in toc
View All
How to Create Social Media Campaigns? 6 Steps To Create Successful Campaigns

With businesses adapting to the emerging trends of Digital Marketing, global expansion has become easier now. Social Media emerges as a winner from the several digital marketing tactics used, today. Google research report suggests that 78% of businesses now have dedicated teams for their social media campaigns. In fact, by 2021, the global investment in social media advertising is estimated at 48 billion USD.

Why this Hullabaloo Around Social Media?

The Web has created many opportunities for businesses to improve their brand awareness among their niche audience regardless of the geographical boundaries. Subsequently, social media emerges as a powerful tool to pique the targeted audience’s interest and encourages them to engage with the brand or company.  If you are a beginner in digital marketing marketing, and want to gain expertise, check out our digital marketing certifications from top universities. 

Feeling social media is fun? Know how to make a career out of social media? Learn more

To build and strengthen brand recognition, companies post their blogs and videos across multiple channels hoping to break the ice. But the efforts don’t stop at creating and disseminating the information; it must continue if businesses seek to succeed across the globe.

Read: Social Media Marketing Techniques

Ads of upGrad blog

Wondering How to Succeed? Create Social Media Campaigns!

Social media campaigns are an authentic way to connect and engage with a niche audience. Guessing how to create social media campaigns? Building a successful campaign involves meticulous research on industry-specific audiences, their persona, and buying behavior.

Steps to Create Successful Social Media Campaigns

1. Identifying the Target Audience

People across the globe connect on social media platforms for networking or business. Facebook boasts of 2.45 billion users, while Instagram has 1 billion, and Twitter users are 365 million. With such a massive and diversified range of audiences, the potential to connect, engage, and eventually convert is colossal, too. Hence, marketers must identify the target audience before they plan and launch the campaign.  

Developing a buyer’s persona is the essence of a winning campaign. Marketers create a fictionalized profile of ideal customers based on their demographics, social channels they use to gather or disseminate information, their buying behavior, and their challenges. Once identifying and analyzing is complete, marketers create different profiles to drive their content marketing strategies. This is an excellent step towards understanding how to create social media campaigns.

Best Digital Marketing Courses Online

2. Comprehending the Campaign’s Objective

Marketers must clearly articulate the goal of the campaign before working on the social strategy. They should define the expected outcomes from the campaign and methods to measure its efficiency. Usually, the goal revolves around driving more traffic to the website, converting leads into sales, increasing brand awareness, generating new leads, and selling products/services.

Read: Social Media Project Ideas

3. Selecting Suitable Social Media Channels

Another great way of understanding how to create social media campaigns is knowing that Facebook, Twitter, LinkedIn, and Instagram is the hottest hubs for networking and business. Often it becomes a challenge for marketers to decide if they want to use a mix of all these platforms or only a few. To help easy decision making, markets must focus on these factors:  

Audience: Evaluate social channels that offer colossal numbers of a nice audience for enhanced connect and engagement.

Demographics: Analyze the channels with the largest population that match your target audience demographics.  

Features: Assess social media channels features that enable you to highlight your brand uniquely.

Activity: Gauge social media channels with the highest number of active users and evaluate their engagement potential.

In-demand Digital Marketing Skills

4. Determining Promotion Tactics for Different Channels

Every social media platform offers best practices that marketers must use to their advantage. To optimize the efficiency of the campaign, marketers must use a mix of social and business platforms based on their campaign’s goal. Additionally, they should use the paid advertising feature available on these platforms, and the content must be interactive to attract and engage the audience.

For instance, Facebook allows a mix of blogs and videos, Twitter allows very short posts, while LinkedIn posts can range from 1300 characters to 2000 words.     

5. Creating an Editorial Calendar

Content is the King! It’s the first line of communication between businesses and their potential customers. Hence, it should be powerful and engaging for targeted audiences to decide if they want to engage with a brand or not. Subsequently, marketers develop a content strategy that involves different types of content (editorials) and time periods to launch them based on their campaign’s goal and desired outcome.

Blogs, videos, short posts, ebooks, infographics, and landing pages are the different content types that marketers aim to launch on various social media platforms at designated time frames. This constitutes the editorial calendar. Involving people from marketing, sales, and customer support teams is essential, as they provide expertise and hands-on experience for creating this calendar – critical for successful campaign execution.

Digital Marketing Free courses to Learn

6. Analyzing to Adapt

Measuring the key metrics of the campaign to retain successful strategies and to work on weaker tactics enables marketers to improve their efforts at generating new leads, brand recognition, and awareness.  

Check out: How The Role of Digital Marketing is Crucial To Businesses?

Conclusion

Ads of upGrad blog

Still wondering how to create social media campaigns and if they are beneficial? Social media campaigns are an excellent way to connect to your existing and potential customers. 

If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication.

Popular Digital Marketing Blogs

Profile
He is working as Associate Director of Digital Marketing at upGrad. Apart from marketing he is a crazy and courageous traveler. He has traveled from Kashmir to Kanyakumari through his bike(bullet).
Get Free Consultation

Select Coursecaret down icon
Selectcaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1How do you start a social media campaign?

Before you start your social media campaign you need to have a clear understanding of what you intend to achieve through it. This can be defined by having clarity on the objective of the campaign and how it aligned with your overall business milestones and goals.

Firstly, you must have a comprehensive understanding of the campaign goal. Then you should shortlist the channels to promote your social media campaigns. After that, create a calendar that outlines the content and creative visualisation for your posts on a weekly or monthly schedule. Ensure that your campaigns are executed as per plan and finally define ways to monitor the campaign and the metrics that will help you gauge its outcome and effectiveness.

2What are the key components that make the best social media campaigns?

There are three key components including a carefully developed plan, clearly defined goals and cross channel promotion. A carefully developed plan that is specific to your campaign. It should fit in with your overall social media strategy for the business and the brand’s current social voice and style. Having clearly defined goals in place would help you achieve your objectives effectively. You may have multiple goals and objectives but all of them should be in alignment with the needs of the business. Cross channel Promotion is the need of the hour unless you are a major brand with a million plus followers. Design an integrated social media campaign across the best performing social platforms that will help you reach out to different audience segments who may or may not be present on all available social media channels.

3 Is social media advertising a waste of your resources?

Absolutely not. The goal is to be present where your audience is. Therefore, investing time, resources and money in promoting your brand on social media is never a waste. While there are opportunity costs involved, they are comparatively less expensive when you market through traditional channels.

In addition to that, identifying the key metrics that help you understand the performance and success of your social media campaigns is a significant part of your social media strategy. The metrics too can be variable depending on your campaign objectives and goals. The thorough analysis and insights help you to continuously improve and fine tune your social media campaigns in the future.

Explore Free Courses

Suggested Blogs

Top 133 SEO Interview Questions &Answers [Ultimate Guide 2024]
7720
Summary: In this article, you will learn the Top 133 SEO Interview Questions &Answers like, Basic Level SEO Interview Questions & Answers In
Read More

by Sriram

19 Feb 2024

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
134102
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

19 Feb 2024

Digital Marketing Salary in India 2024 – Average to Highest
906775
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

18 Feb 2024

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
82681
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 Feb 2024

How to Become a Successful Instagram Influencer in India? [Top 6 Actionable Ways in [2024]
25954
Social media has become an inalienable part of people’s lives across the globe. On top of that, it has also become an integral part of how brands comm
Read More

by Dilip Guru

13 Feb 2024

Career in Digital Marketing: Ultimate Guide [2023]
34012
Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief l
Read More

by Sriram

11 Feb 2024

Top 78 Google AdWords Interview Questions & Answers: Ultimate Guide 2024
111447
Attending a Google AdWords interview and wondering what are all the questions and discussions you will go through? Before attending a Google AdWords i
Read More

by Sriram

24 Jan 2024

Must Read 73 Google Analytics Interview Questions & Answers: Ultimate Guide 2024
9931
Attending a Google analytics interview and wondering what are all the questions and discussions you will go through? Before attending a Google analyti
Read More

by Sriram

20 Nov 2023

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]
267444
As someone who has navigated the dynamic realm of digital marketing for years, I understand the challenges that beginners face when trying to kickstar
Read More

by Sriram

11 Sep 2023

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon