Digital Marketing Jobs in India: Skills, Pay, and Career

Latest Update:
According to Statista, the global influencer marketing market size has more than tripled since 2020, with projections indicating it will reach a record $33 billion in 2025. 

As digital marketing continues to evolve, so do the job opportunities in this thriving field. Encompassing a wide range of online strategies—such as SEO, social media marketing, email campaigns, paid advertising, and data-driven targeting—digital marketing helps brands connect with their audience in measurable ways.

In this blog, we’ll take a closer look at the most sought-after digital marketing jobs, the skills required, potential salaries, and how to navigate this dynamic industry for a successful career.

Boost Your Career with Online Digital Marketing Courses! Start learning today with top universities and master the skills to stand out in the digital marketing world. Enroll now!

What is Digital Marketing?

According to Gartner, a global research and advisory firm, digital marketing involves applying a set of techniques, technologies, and information for the following purposes:

• Creating new products and services
• Entering new markets
• Creating processes to engage with people (including influencers and buyers) dynamically
• Targeting, acquiring and retaining customers

Take Your Digital Marketing Skills to the Next Level! Enroll in our top-rated programs today and master the skills that will drive your career forward. Get started now!

• Advanced Certificate in Digital Marketing & Communication from MICA
• Master the Future of Marketing with Microsoft 365 Copilot
• Professional Certificate Program in Digital Marketing

Therefore, digital marketers perform a range of functions in an organization. And in today’s job market, the type of job positions available are equally rewarding as they are diverse. Now, let us describe what these different career options entail. We have also mentioned the starting salaries and average remuneration (as estimated by the top job search sites like AmbitionBox, Indeed, PayScale, and Glassdoor) for all the job titles. If you want to know about the highest paying digital marketing jobs, this article may help you. 

So, here’s a look at the highest paying jobs in digital marketing. 

Highest Paying Digital Marketing Jobs in India

Digital marketing is one of the most in-demand fields amongst the youth. Here are some types of jobs in digital marketing that will help you grow your business –

1. Digital Media Managers

This marketing role is concerned with designing multi-channel campaigns to raise awareness about and driving the adoption of a brand, product, or service. Digital media managers are also responsible for deciding the brand’s digital strategy and messaging. 

First, they assess the business in terms of its paid, owned, and earned media strengths. Then, they utilize multiple channels like pay-per-click ads, Google display ads, website/blog, social media presence, online reviews, etc. Every one of these avenues brings unique capabilities to the table, such as brand awareness, customer preference, and trust. 

Average Digital Media Manager Annual Salary: ₹ 6.6 Lakhs

Take a moment to explore and discover some of the highest-paying marketing jobs in India that might be just what you’re looking for.

Source

Digital Media Managers Salary Based on Location:

Source

Digital Media Managers Salary Based on Experience:

Source

Digital Media Managers Salary Based on Industry:

Source

Check this out to learn more about 23 Digital Marketing Objectives in 2025 That Every Marketer Must Know

2. Pay-Per-Click Managers

These marketing professionals enhance PPC campaigns using budgeting, keyword selection, copy improvement, comprehensive search strategies, etc. PPC managers are expected to handle various ad types, such as Google Display, Bing ads, and other paid search engine advertising. 

All in all, they implement strategies for their clients and support initiatives that contribute to achieving the intended goals. The demand for PPC managers and the salary making it one of the highest paying digital marketing jobs in India.

Average Pay-Per-Click Managers Annual Salary: ₹ 11.2 Lakhs

There are plenty of high-paying non-IT jobs in India worth exploring. Discover roles that offer great growth and rewards, just like a career in PPC management.

Source

PPC Manager Salary Based on Location:

Source

PPC Manager Salary Based on Experience:

Source

PPC Manager Salary Based on Industry:

Source

Also Read: Sales Promotion in Marketing – Top 10 Sales Promotion Types Explained

3. SEM/SEO Specialists

Search Engine Marketing (SEM) involves techniques like search engine optimization or SEO, pay-per-click, and paid advertising. As an SEM specialist, you would be tasked with ensuring that when your target prospects look for a particular thing online, they see your organization in the top results. The excessive & growing demand makes SEM/SEO specialists, land on one of the highest-salary digital marketing jobs in India

You would also manage online campaigns and update the websites to drive search results (for example, blogs and RSS feeds) to establish a viable business case for SEM expenditure. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams.

Average SEM/SEO Specialists Annual Salary: ₹4.8 Lakhs

Curious about other in-demand jobs in India with great growth potential? Explore more opportunities that could be your next big career move.

Source

SEO Specialist Salary Based on Location:

Source

SEO Specialist Salary Based on Experience:

Source

SEO Specialist Salary Based on Industry:

Source

Ready to master the fundamentals of brand awareness? Join upGrad’s free Marketing Masterclass: Create Your Brand! In just 1 hour, you'll learn the essentials of brand building, positioning, and pricing your brand’s products or services.

4. Content Strategists

As one of the highest paying digital marketing jobs, In an increasingly digital world, the issues of unnecessary clutter and short attention spans also hamstring the marketing efforts. Today’s consumers spend a lot of time online, but they are too busy and spoilt for options. So, a well-thought-out content strategy can prove to be a valuable asset. Hence, it is not surprising that such roles are among the highest paying jobs in digital marketing. 

Several organizations, which are serious about tailoring their strategic objectives to match the customer needs, hire content strategists for the job. It is the duty of these to attain the much-needed brand visibility and reach and find that intrinsic link between content and SEO. Here are a few tasks that they perform for the companies:

• Conducting content audits
• Creating style guides
• Populating event calendars
• Curating high-quality content 
• Developing a compelling copy for the brand

To undertake the above responsibilities, content strategists need to be innovative, systematic, and well-organized. They should be able to identify relevant topics for content generation and then execute the plans to engage the target audience. 

Average Content Strategists Salary Based on Annual Salary: ₹7.6 Lakhs

If you love digital content but want to avoid coding, explore some of the highest-paid IT jobs without coding in India where creativity and strategy take center stage.

Source

Content Strategist Salary Based on Location:

Source

Content Strategist Salary Based on Experience:

Source

Content Strategist Salary Based on Industry:

Source

Also Read: A Guide To Grow Your Business With Influencer Marketing

5. E-Commerce Specialist

One of the highest paying digital marketing jobs worldwide, E-commerce has emerged as a cost-effective solution for retailers over the last few years. Since there is no requirement for physical space, a significant portion of the overheads can be saved.

Most big brands use the omnichannel approach, where traditional marketing efforts are supplemented with an e-commerce presence. But in the face of COVID-19, all businesses have had to rethink their approach. It is one of the highest paying digital marketing jobs in the market today. The excessive & growing demand makes e-commerce specialist land on one of the highest salary ecommerce specialist jobs in India

E-commerce specialists are adept at optimizing product pages with proper descriptions and button placements. With this, they improve the customer experience and increase conversions. They also collaborate with cross-functional teams (sales and marketing) to set lead generation and sales targets. 

Average E-Commerce Specialist Annual salary: ₹4.5 Lakhs

If you're interested in roles like e-commerce and want to explore where a commerce background can really pay off, check out these highest-paid jobs in India for commerce field professionals. You might find the perfect fit for your next career step.

Source

E-Commerce Specialist Salary Based on Location:

Source

E-Commerce Specialist Salary Based on Experience:

Source

E-Commerce Specialist Salary Based on Industry:

Source

Also Read: A Complete Guide to Digital Marketing Strategy: What it is and How to create it?

6. Brand Marketing Expert

With the growing online presence of both consumers and businesses, it is becoming increasingly important to invest time and money in digital brand building. Companies can no longer escape unsatisfactory product reviews and poor customer service. Moreover, digital media provide tremendous opportunities for storytelling and engagement. An organization’s narrative (on its website and social media platforms) speaks to its targets about its values.

Thus, it is the job of brand marketing professionals to utilize their creativity to stimulate the emotions of your target pupils and influence them to make a purchase. To perform these duties, they must possess an eye for detail, along with excellent communication skills. A powerful brand that can persuade and gain your prospects’ trust is one that aligns with the overall vision and business strategy. 

Average Brand Marketing Expert Annual salary: ₹8.5 Lakhs

Want to turn scrollers into loyal customers? Enroll in upGrad’s free 2-hour, ‘Introduction to Consumer Behavior Course,’ and master key insights with real-world case studies.

7. Social Media Marketers

Social media marketing is all about designing strategies to promote brands and implementing campaigns to boost audience engagement on social networking platforms. Nowadays, businesses prefer to hire individuals who specialize in managing such online efforts. If the brand does well on social media, it can pace up the website traffic. Email marketers are another type of content marketers who assist in similar activities of promotion and lead generation. In addition to being one of the highest paying digital marketing jobs in India, it is also a fast-paced one.

In high-growth companies, you can advance to higher seniority levels, starting from posts like social media or email marketers. One such role is that of the Communications Manager, one of the highest paying jobs in digital marketing. 

Average Social Media Marketers Annual salary: ₹2.8 Lakhs 

Source

Social Media Marketers Salary Based on Location:

Source

Social Media Marketers Salary Based on Experience:

Source

Social Media Marketers Salary Based on Industry:

Source

Best Digital Marketing Courses Online

Learn through various existing and proven examples! Check out this Digital Marketing Case Studies Guide, ideal for aspiring professionals!

8. Digital Project Managers

As the title suggests, these individuals pull an entire project together, taking it from the initial concept to execution. Digital marketing managers of IT companies and project managers/team leaders of marketing agencies enjoy a competitive compensation package in India. Typically, candidates with a postgraduate degree and relevant professional experience are hired for this senior position. The excessive & growing demand makes digital product managers land on one of the highest salary digital marketing jobs in India

As a digital project manager, you would be expected to demonstrate effective communication and time-management skills. You would be responsible for setting goals, timelines, and milestones for various projects. So, having sufficient working knowledge of software like Trello, Basecamp, Asana, etc. would be necessary. These tools enable project managers to centralize all communications and keep track of tasks. Besides, you would need to build a sound understanding of methodologies like SCRUM and Waterfall. 

Average Digital Project Manager Annual salary: ₹14.4 Lakhs

Source

Digital Project Manager Salary Based on Location:

Source

Digital Project Manager Salary Based on Experience:

Source

Digital Project Manager Salary Based on Industry:

Source

Must Read: Steps To Increase Your Website Traffic

9. Marketing Analysts

Marketing analysts use analytics tools and report various market metrics to facilitate the success of organic and paid campaigns. Market research and analysis lies at the heart of their work in any organization. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams. Strong quantitative skills, statistical prowess, and data visualization experience are a must for them. We have summarized some of their job specifications below.

• Design and conduct in-market tests (also, interpret their results)
• Generate strategies for data tracking
• Organize performance-related data from different sources (social media, web analytics, paid media, etc.)
• Identify opportunities for marketing optimizations and give recommendations

Average Marketing Analyst Annual salary: ₹9.2 Lakhs

Source

Marketing Analysts Salary Based on Location:

Source

Marketing Analysts Salary Based on Experience:

Source

Marketing Analysts Salary Based on Industry:

Source

In-demand Digital Marketing Skills

10. Visual Designers

The visual appeal of your site and digital brand plays a significant role in attracting customers. The excessive & growing demand makes visual designers land on one of the highest salary digital marketing jobs in India. Businesses need experienced visual designers who are fluent with Adobe products and have basic web development proficiency. Now, let us look at their job responsibilities:

• Create brand experiences across several consumer touchpoints
• Execute design projects, taking them from research/sketch phase to the high-pixel visual deliverables
• Work with other teams to align business objectives with the proposed creative solutions
• Design digital materials like landing pages, email banners, presentations, reports, ad creatives, etc.

Generally, visual designers and UX/UI developers create an online portfolio to showcase their proactive brand storytelling capabilities. With adequate experience, they can become creative directors, again one of the highest paying jobs in digital marketing. 

Average Visual Designer Annual Salary: ₹7.2 Lakhs

Source

Visual Designers Salary Based on Location:

Source

Visual Designers Salary Based on Experience:

Source

Visual Designers Salary Based on Industry:

Source

How To Get A Digital Marketing Job That Pays High?

The demand for skilled professionals in Digital Marketing Jobs is rapidly rising in India, making it one of the highest-paying career paths today. As more candidates enter the field aiming for top roles, standing out from the competition has become crucial. With the market crowded with talent, here are key tips to help you stay ahead and land your dream digital marketing job.

• Rising Demand: Digital marketing is one of the highest-paying careers in India, with increasing demand and competition.
• Skill Mastery is Key: Develop deep knowledge in core digital marketing skills to stand out.
• Strengthen Soft Skills: Strong managerial, communication, teamwork, and decision-making skills are essential for high-paying roles.
• Be Technically Sound: Proficiency in relevant software tools is crucial for digital marketing roles.
• Targeted Job Applications: Identify openings at top companies and submit creative, personalized job applications to stand out.

Build a Digital Presence: Network on LinkedIn, maintain an active online presence, and create a personal website or portfolio to showcase your skills.

Digital Marketing Free courses to Learn

Top Skills and Industries in Digital Marketing

Some skill sets are standard across all digital marketing jobs. These include consistency, time management, attention to detail, leadership, and innovation. More specifically, aspiring digital marketing professionals should try to fine-tune their capabilities in:

• Search engine: Google Keyword Planner, Google Trends, Google Adwords, SEMrush, Google Webmaster Tools
• Content marketing: Grammarly, Buzzsumo, HubSpot, Copyscape
• Social media: Facebook, Instagram, Twitter, Hootsuite, Buffer, Sprout Social
• Email marketing: MailChimp, PutsMail, Aweber 
• Web development: MySQL, HTML, Google Analytics, SEO
• Web analytics: Adobe SiteCatalyst, Optimizely, Crazy Egg, Moz, Clicky

Advertising, IT Services, Software, and Education Management are the leading industries that recruit digital marketing talent in India. Major Indian cities like Delhi, Mumbai, and Bengaluru are the hubs for digital marketing recruitment. The remuneration offered to candidates varies based on the job location. 

How to Make Sure Your Skills Are Advanced?

There are skills that you will require as a digital marketing professional. Here are some ways in which you can boost your skills –

• Stay up to date with the latest trends

Technology is something that keeps on evolving. At any given point in time, they can be new digital marketing trends that are taking over and can help your business grow. Digital marketing professionals, you must make sure that you are aware of all the developments made in this field. Apart from this, you must also develop a better understanding of the latest strategies.

• Boost the skills you already have

In the corporate field, every digital marketing professional must have soft skills and hard skills. The soft skills include creativity and the power to influence, while hard skills include the ability to make a profit on the marketing investments made by clients. You must have the confidence to present these skills to your clients and win their trust.

• Practical skills

You may have mastered these skills, but the main taks is to implement them in real life and get some good results. The best way to do that is to keep learning via a mentor or seniors. Work on brands with professionals who are already acing in this field.

 Best Companies For Digital Marketing Jobs In India 

The best companies for digital marketing jobs in India offer a lot more lucrative opportunities to candidates than the growing brand names in the market. Here is a list of some of the top companies hiring digital marketing in India –

• Accenture
• Amazon
• Fuel Online
• Lounge Lizard
• Brolik
• WEBITMD
• WebFX
• Conklin Media
• Silverback Strategies
• Thrive Internet Marketing

The Future of Digital Marketing in India

The scope for digital marketing is limitless in the current global context. So, it is no surprise that the highest paying digital marketing jobs in India show inclination towards individuals who continuously update their skill sets. Your critical thinking abilities, married with awareness about the latest market trends, can set you apart from the crowd.

According to a report by IAMAI and KANTAR, India’s internet users are expected to surpass 900 million by 2025, fueled by the growing use of Indic languages in digital content.

Digitization enables brands to meet the customers where they are, i.e., on places like social media platforms. Facebook, Twitter, Instagram, and even YouTube, are contributing to impressive business growth in both small and big markets.

upGrad’s Exclusive Digital Marketing Webinar for you –

Webinar with Q&A Session on Digital Marketing

Snapshot of the current digital marketing landscape

Dr. Philip Kotler, who is regarded as the father of modern marketing, defines marketing as an exchange process that satisfies the needs and wants of customers. The sustainability of this process depends on the strategies adopted in the face of changing business environments. In the current pandemic situation, this very fact has come to the fore once again. Most of the efforts regarding need identification, product development, customer reach, and retention with loyalty have had to move online. So, the scope of digital marketing is only going to expand.

These are the top 10 highest paying digital marketing jobs in India. Digital marketing is shaping the industry as we know it. In this article, we described the responsibilities and salary range of some of the highest paying jobs in digital marketing

With the above information, we observe that the career options in digital marketing are diverse, ranging from copywriter to social media manager to e-commerce specialist to analytics expert to creative director. Moreover, such digital marketing positions come with an average compensation of Rs 8 lakh a year. If you want to go for a career in this field, you can choose from the following paths:

• Start with an undergraduate degree with any specialization and earn an online certification in digital marketing. Keep updating your skills with free subscriptions to online resources and create a blog/website to land an internship or an entry-level job
• Complete your graduation, followed by a specialized postgraduate degree in digital marketing and communication. Then, capitalize on your internship projects/network/industry exposure to secure a job in your chosen domain

Being aware of the highest paying digital marketing jobs would help you in fine-tuning your preparation strategy. It would be best to pay attention to the skill requirements and keep track of the major recruiters in your preferred field. So, spot your area of interest and climb the professional ladder!

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.

Conclusion

To wrap up, I want to emphasize that the digital marketing field in India is teeming with opportunities, providing exceptionally well-paying career options for individuals possessing the requisite skills and expertise. Our exhaustive report has meticulously outlined the top 10 highest paying digital marketing jobs in India, underscoring the robust demand for professionals specializing in SEO, content marketing, and data analytics.

As businesses increasingly pivot toward digital strategies, these roles have become indispensable in driving growth and revenue. Opting for a career in digital marketing not only promises substantial financial rewards but also offers a path to professional fulfillment. It stands as an enticing and promising choice for those who aspire to a prosperous and dynamic career trajectory in the Indian job market.

Popular Digital Marketing Blogs