Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow icon7 Inspiring Email Marketing Examples You Would Not Want To Miss [2024]

7 Inspiring Email Marketing Examples You Would Not Want To Miss [2024]

Last updated:
14th Mar, 2023
Views
Read Time
12 Mins
share image icon
In this article
Chevron in toc
View All
7 Inspiring Email Marketing Examples You Would Not Want To Miss [2024]

Introduction to Email Marketing

So are you among those who believe writing a good email is a tough task? Searching out answers for how to do it, when to do it, and what to write is even tougher.

So, why do you need to seek email marketing so much? Because it is still one of the best ways to convert leads. With the right email marketing campaign, you deliver your product right into the target audience’s inbox.

But what needs to be done to make it get opened & clicked and (in a good way) remembered—always & every single time! We believe that after reading this post, you may not have to struggle anymore with email marketing.

If you wonder how certain outstanding e-commerce brands in the digital world are achieving email marketing success almost day after day, you will enjoy this blog post. So, keep reading!

Ads of upGrad blog

Well, from world-class email copywriting to eye-catching & interesting design, we’ve gathered a few email marketing examples here just for you. Get inspired for your future email marketing campaigns.

Learn digital marketing courses online from the World’s top Universities. Earn Master, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Points to Ponder while Creating an Email Marketing Campaign

You must remember the following points to make the best out of your email marketing campaigns.

– Plan the best strategies to make your emails get ready & delivered.

– Make creative subject lines & content to make sure customers get engaged & read until the end of the email till the last line.

– Sneak-peek into your prospects’ calendars

– Speak your customer’s language

– Make attractive & interesting designs that stand out

– Keep your readers engaged with storytelling content.

– Make your sales memorable by hiding some information to bring in curiosity.

– Create a workflow to follow up on Sale Campaigns

– Make emails to recover Abandoned Carts

– Create emails to Re-engage inactive prospects

– Always give gratitude by appreciating your subscribers

The next section is on the various types of email marketing campaigns that can be utilized to get more leads & convert them into loyal prospective buyers that may become your referral source to bring in more new customers. If you are a beginner in digital marketing marketing, and want to gain expertise, check out our digital marketing courses from top universities. 

Learn about: Advanced Techniques of Email Marketing

Email Marketing Examples | B2B & B2C Explained

So, you already know the importance of an email list. Let’s help you further grow it. Let’s begin & level up the email marketing campaign game plan by understanding a few email marketing examples by renowned brands that are already hustling in the digital market space.

Get the insights from all these email marketing examples to increase your email open rate, click-through rates, & sales. Discover the email marketing gurus’ mindset & strategy to apply, try & test to understand better how email marketing actually works?

1. Professionally Designed Emails 

Creating the right flow & always considering your customer’s journey is important. Let’s say that you create a step-by-step journey that your prospective readers would take from start to finish. Create a natural flow from your subject line to all the way through the down the line reading your email. Think of your email as a customer will do.

Example: Duffy’s Sports Grill 

Duffy’s email marketing team has created a natural flow and brilliantly created a pattern for its customers by blending well with a customer’s mindset. Kudos to the marketing team!

2. Welcome Email 

The first impression is the last impression, so you must greet your new customers well. Guide your subscribers on what they have to do next. An email is a digital form of communication, so weaving your brand personality through correct communication is a must.

Example: 1PASSWORD 

This brand has created such a warm & engaging welcome message for their new subscribers. While clearly indicating their new onboarded subscribers on what to do next, they have carefully placed a call to action for their audience to take prompt action.

3. One Call-To-Action Emails

Now you have crafted a beautiful welcome email, but now you need your customer to take just one action that has to be planned very cleverly in your next email through just one call to action email strategy. No jargon, no talks! Just action! We have taken the example of Adobe, who has done it amazingly.

Example: Abode 

Adobe has created a goal to make their audience use the product and click on call to action as soon as they open their emails. They have a direct approach here: clear & concise communication where no cross-selling or another sale is pitched. No distraction at all. Hats off to the Adobe email marketing team. They have displayed the right approach to how we can directly market our products on digital platforms easily.

4. Inspirational Emails 

Inspire to create an action—another way to nudge your prospects through inspirational emails. Yes, this works absolutely as you give your audience a mindset & a similar goal to get started again. Here an example depicting the same.

Example: Michaels 

Here, Michaels has done an outstanding job on his email ad copy. Their team has given a major inspiration by placing the exact tools in the email plain view. Therefore, potential customers now know what they have to look for while browsing stores.

5. Personalized Emails 

Personalized emails are one of the proven solutions to get 6x higher transaction rates. It has grabbed 18x more revenues while comparing to traditional flat emails. An email that has a personalization gets a good number of clicks through rates. It has been recorded that the conversion rate has increased to 14% from 10%. So, we strongly recommend you try this email marketing example for your next email marketing campaign. See results that convert. One such example is indicated.

Example: Chewy 

Bringing back the human conversation by just putting the conversational tone & words like “you” in digital communication have profoundly rewarded the Chewy team. It has created a feel of customized email that shows the amount of care & efforts taken by the marketing team for each of their customers. This one step can make the customers more inclined towards the call to action that you expect from them through this email campaign.

Read: Top 10 email marketing tips

6. Content Emails 

Trying to deliver digital content each week for your readers. Follow the content email marketers like Canva, who are inspiringly doing it.

Example: Canva 

Canva & Neil Patel are two names that are doing it fabulously. Subscribe to their mailing list and get the best insights on their reader’s mindset strategy.

7. Webinar Emails 

Does it give you a Blank Page Syndrome while thinking on what to design & write for the next webinar now? We assure you that the following example should help. Relax & grab insights. When these names can do it so fabulously, you can too.

Example: Lewis Howes 

Providing the details of the webinar and educating the audience of how vital this webinar is for them is a great way to collect leads. Create a sense of urgency by delivering emails. Place the registration link and give two big orange or green highlighting buttons to make them register instantly. You can perform A/B testing to check which email copy performs best.

Check out: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

 

Top tools to use for the email marketing campaign

Hubspot email marketing

It is best known and used for the email marketing platform. This free marketing tool can be used for the transactiona emails for the small businesses as well. 

Hubspot’s stand out feature is its native integration with the other Hubspot tools. The email performance can be tracked easily using the tool.

Sender

Deliverability is one of the strongest feature of this free email marketing tool. The stand out feature for Sender is its ability to send newsletters without the HTML knowledge.

The users can choose from the various email marketing templates, add pictures, videos and send, etc. Personalisation of the newsletters is another added feature of the tool. 

Sendinblue

The tool works as a marketing communication platform. The tool has dual features of being an email marketing tool as well as customer relationship management.

The users can choose from the various email marketing sample that are available and create a good lookin and appropriate emails. The tool also has the feature of automating their emails towards the target audience and lessen the manual effort. 

Omnisend

True to the word omni, the platform is usefl for integrating all the communication platforms in one place. 

The users can utilise the available insights and information of their users which helps in sending out relevant emails. There is an option to use codes, discounts, coupons to increase the email performance. 

SendPulse

The tool comes up with various professionally designed email templates which can be edited according to the user’s needs. Moreover, these customised emails can be automatedly send out according to the user behaviour and various other factors. 

The platform also comes up with the feature of subscription which can be used to leverage the quality of your emails and its after effects. The users can also customise their emails by various factors such as name, gender, age, etc. 

Email marketing sample

Some of the email marketing examples are mentioned below for your reference-

  • “THANKS FOR JOINING. IT’s TIME TO ORDER!

Lunch time? It is not even the mid day yet and you have accomplished a lot that it is time to treat yourself! The food is waiting for you at the restaurant. All you have to do is open the app on your phone and order your heart away. 

Don’t have the app yet? Download Food Mania for iPhone or Android and the food will be minutes away!

Cheers, 

Food Mania”

  • Hi Raj, 

We noticed that you signed up for a Whoosh Car but did not install the app yet.

Be sure to install the app so you can:

  • Book your rides
  • Get waiver on your rides
  • Earn referral benefits

Ride on, 

Team Whoosh Car

  • JUST IN TIME FOR THE WOMEN’s DAY

A gift that means something.

BUY NOW

WOMEN’s DAY GIFT GUIDE

Explore our best collection of giving the luxury of gift  to your loved ones.

SHOP THE COLLECTION

  • “So many people are waiting to befriend you!

Please confirm if you would like to receive email. You will be the first one to know about the updates, promotions and news. 

CONFIRM EMAIL

Best Online Digital Marketing Courses

Conclusion | How to use these email marketing examples

Now that you’ve seen all examples grab all the insights & start figuring out which email marketing example would best suit your market niche. 

You can also follow these steps to get the best outcome.

– Step 1: Understand the email first.

– Step 2: Create a similar marketing strategy for your brand. Consider what you have liked most about these examples. What are the most engaging aspects, and how can you alter them to match-up with your audience?

– Step 3: Choose any one (or more) as an email marketing template or a blueprint to create your email ad copy. Make it appealing to your audience.

– Step 4: Be creative & unique. Make your own versions. Be innovative, like the email marketing examples discussed above. You never know you can inspire more email marketers who are struggling to be inspired by their email marketing strategy.

Top Digital Marketing Skills

upGrad’s Exclusive Digital Marketing Webinar for you –

What’s new in Marketing?

 

Ads of upGrad blog

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.

So, with this, we wish you all the best with your email marketing journey!

Digital Marketing Free courses to Learn

Popular Digital Marketing Blogs

Profile

Kamal Jacob

Blog Author
Kamal is an experienced Online marketing consultant with a high degree of expertise in SEO, Web Analytics, Content/Technical planning and marketing.
Get Free Consultation

Selectcaret down icon
Select Area of interestcaret down icon
Select Work Experiencecaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1What are the factors responsible for successful email marketing campaigns?

Compared to any other form of a digital marketing campaign, email marketing has the highest ROI, only if it is done right.
The key factors to launch a successful email marketing campaign include, the content of the email should have valuable content with the correct message for users, right segmentation that guarantees right message is reaching the right person, the timing of the email being sent to users, performing A/B testing before launching an email campaign and ensuring right deliverability, which means the email should not end up in the spam folder.

2What are the types of email marketing messages?

There are various types of email marketing messages, like, welcome emails, email newsletters, dedicated emails with focused CTAs, lead nurturing emails, sponsorship emails with display ads, transactional emails which are triggered by any specific action of users, re-engagement emails to re-establish trust with the user to bring business back to their minds, and last, brand-story emails.

3How to create a high performing email marketing campaign?

The tone and message of an email marketing message are very important to get the desired result. To create a highly effective email marketing campaign, first, your brand name should be visible and prominent when it arrives in the subscriber’s inbox. Second, write a short and catchy subject line. Third, compelling and strong pre-header text. Fourth, the email body content should be valuable for users and should be simple, yet compelling. Fifth, optimize your button and it should have a clear CTA. And, sixth, evade spam filters, meaning, refrain from using spam-friendly language.

4What is the future of email marketing?

Statista has assumed that by the year of 2024, there will be an estimated 4.3 billion email users globally. The world of email marketing woud find its strong place in the coming times. The emails could get ignored considering as promotional emails or may fall under spam. The marketers can approach this by personalising their emails.

5What is the biggest challenge in email marketing?

The biggest challenges in email marketing are - 1. Engagement rates - Brands are guilty of sending of blanket emails and possess no rapport or connection with the receivers. Many brands indulge in sending random emails to everyone in their list, it does not matter if it is of use or no use to them. This results in the deduction of engagement rates. 2. Customer retention - The efforts of email marketing are to eventually convert their subscribers into customers. The organisations have to work hard to fight by giving the likes of best offers, discounts, and subscriptions in order to retain their customers. 3. Email personalisation - It is important to send out emails that resonates with your subscribers, it helps in getting back the lost touch. But the actual problem lies in knowing and understanding what would catch your subscriber’s attention.

6What are the four types of email marketing?

The four types of email marketing are - Newsletters, Promotional emails, Acquistion emails, and Retention email.

7What are the two tips when using email marketing?

The top two tips for using email marketing are - 1. Get personal - It is important to personalise your emails and strive to succeed in every campaign by staying relevant, sending timely emails, and understanding the need of tour subscribers. 2. Do not get overboard with promotions - The goal of email marketing is to grow the business, but marketers must keep in mind that promotions are not the only thing email must be used for. The aim should be to nurture your relationship with the customers and grow it over time.

Explore Free Courses

Suggested Blogs

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]
278118
As someone who has navigated the dynamic realm of digital marketing for years, I understand the challenges that beginners face when trying to kickstar
Read More

by Sriram

31 May 2024

Top 20 Fun Social Media Project Ideas & Topics For Beginners [2024]
91248
Social media apps are platforms that enable users to create, share, and interact with content and connect with others through networks. They facilitat
Read More

by Rahul Karthikeyan

30 May 2024

Top 77 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
90063
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 May 2024

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
135553
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

16 May 2024

Top 11 Careers in Digital Marketing: Ultimate Guide [2024]
35450
A career in digital marketing offers exciting opportunities to engage with diverse audiences and drive business growth through online channels
Read More

by Sriram

11 May 2024

Top 10 Highest Paying Jobs in Marketing in India [A Complete Report]
905834
If you ask anyone in the age group of 20 and 60 years, the very word, ‘leisure’ is a fleeting concept. In the race to meet the endless ser
Read More

by Rahul Karthikeyan

14 Apr 2024

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
151106
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

05 Mar 2024

The Cost of Success: Guide to Digital Marketing Course Fees
5173
As someone who understands the potential of digital marketing, I’m passionate about its impact on careers and businesses. However, I am also awa
Read More

by Harish K

29 Feb 2024

100 Best Youtube Channel Ideas for Beginners for 2024
15658
Starting a YouTube channel can be a lot of work. YouTubers need to script, edit and post their content regularly, in this chaos if one can find ideas
Read More

by Sriram

26 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon