Courses
Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics

Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics

  • Duration: 4 Months
    Start Date: Aug 28, 2021
  • Executive Management Certificate
    NIRF #3 India
  • Program Fees
    Rs. 1,17,705 (incl. taxes)
  • Aug 27, 2021
    Application Deadline
Get an Executive Management Certificate from IIT Delhi
India's Top University
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Earn more than you invest in the programme

Upskill with premium education without quitting your job

You Invest
Rs.1,17,705 (incl. taxes)
Time Spent
10-12hrs/week

To be eligible for the course, you need

Bachelor's Degree
Any Discipline
Minimum Marks
60% or Equivalent

Designed to meet your career aspirations

The right course for you aligns with your career goals

Fresher - Mid Level Professionals
0-8 years, aiming to learn:
To make customer centric decision
Leverage data
Drive ROI on marketing
Senior Executives
More than 8+ yrs of experience, aiming to know how:
To gain and sustain competitive advantage for the organization
Leverage innovative business models for growth
Learn the latest trends in analytics and digital marketing
How a certificate from IITD gives you an edge
You learn live and interact with top faculties from IITD

Our curriculum focuses on industry-relevant skills

Curriculum designed by leading faculties from IIT Delhi covering 3 important business functions

Digital Marketing
Business Analytics
Strategic Innovations
16 weeks
Curriculum Duration
10 -12 hours/week
Learner Time
70+
Live Sessions
23
Assignments/Case Studies
2
Exams
1
Capstone Project
Topics Covered
0 topics
Download Syllabus

Learn at your own pace, Pay at your own comfort

Start learning from

Rs. 6562/month

or Rs. 1,17,705 (incl taxes)

Payment options designed to fit your needs
Recommended
0% interest

Pay in full or 2 installments

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Pocket-Friendly
Lowest cost per month

From Rs. 6,562/month for 18 months

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Pay Early
10% interest

From Rs. 17,974/month for 6 Months

View All EMI Plans

*Lowest EMI options will vary basis loan approvals

Take the first step towards  accelerating your career growth

Step 1: Complete your application

Submit your application form on the website. The admission committee will review your application and shortlisted candidates will be moved to the next round of selection.

Step 2: Attend the Interview

Candidates shortlisted in the first round will be interviewed by Program coordinators

Step 3: Offer Letter and enrollment

Post the interviews final list of shortlisted candidates will be sent the offer letter. Payment details will be shared in your offer letters. Post payment your seat in the program will be confirmed
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Frequently Asked Questions

Course Curriculum

What should I expect from Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics by IIT Delhi?

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More information on Digital Marketing
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Career in Digital Marketing: Ultimate Guide

Digital marketing career opportunities are accelerating at an unprecedented rate. If you want to learn something every day, you can even move up the ranks and become a manager. However, there are several other reasons why a career in digital marketing can be profitable for you.


Utilization of skills
In the modern world, companies are looking for people with soft skills. If you are someone from the middle-income bracket and have some digital skills under your belt, then you can upscale yourself by learning more skills, especially in this area. 


Versatile field 
With digital marketing, very little training is required for you to make the required switch to other options. In most cases, digital marketing fields have something for everyone. You can build upon your existing skills and learn new skills on the job.


Evolving industry
Digital marketing is quite new in that aspect and it is always growing. If you are eager to learn and improve, there’s always something around the corner. Many are digital marketing courses to penetrate this industry and reap its benefits.

Proven Strategy to Build Brand Visibility: E-Commerce and SEO

Following each other closely in digital marketing statistics, search engine optimization (SEO) refers to the proven, formula-backed methods that can improve the overall brand visibility and everyday traffic to your website. It helps in distributing rich content across trusted platforms and gaining customer trust online, leading to conversions. As e-Commerce has penetrated deep into the shopping habits of customers across the world, several intricate details need to be learned carefully. A few of them are: 

1. Over 72% of brand marketers reveal that meaningful content development is their crucial SEO tactic, as it helps your brand to reach a newer audience.

 

2. Google alone receives more than 77,000 searches in a second. Imagine, how many people might stumble upon your brand when they are searching with the right keyword? Therefore, your SEO strategy needs to develop the latest, updated methods to target essential keywords and prepare accordingly.

 

3. Around 2.05 billion people are online buyers and therefore, need to be provided with customized services and products for better engagement. If your business is not online yet, you are surely missing out on the massive demographic of millennials and baby boomers as customers. 

Email Marketing: A marketing strategy with 4400% ROI

Yes, you read that right! With over 4400% return on investments (ROI) on average, e-mail marketing generally by a brand (big or small), is a valid customer relationship management (CRM) tool. Counted as one of the all-encompassing digital marketing strategies, here are some other handy, insightful statistics about e-mail marketing that can prove convenient: 
 

1. About 49% of your customer e-mails are opened on mobile devices. Therefore, ensuring e-mails are optimized for smartphones would increase the effectiveness of your message. 
 

2. Around 74% of marketers believe that e-mail marketing leads to an increase in customer engagement.

 

3. Custom-made e-mails have a 6x higher transaction rate and, therefore, need to be used more often.

 

4. Near about 91% of users check their e-mails at least once in a day. Sending out rich, insightful e-mails may help in establishing an end-to-end customer relationship.

 

5. Nearly 54% of all e-mails are considered to be spam. Your e-mails must abide by the anti-spam rules and have a meaningful subject, with an unsubscribe CTA and brand name attached at the bottom of it. 

 

The best part about e-mail marketing is that it can be entirely customized as and when required. Therefore, offer an individual touch to your approach, one way or the other. Over time, such personalization gradually develops into customer loyalty that can add value to your brand online.