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For College Students

MBS in Entrepreneurship and Marketing from DKIT & Advanced General Management program from IMT Ghaziabad

Dual Credentials

2nd Year on-campus in Ireland

23 Months (11 months online + 12 months on-campus)

in degree cost

Save up to INR 15 Lakhs

Eligible to apply for 24 months PSW Visa

PSW Visa

Start date

Coming Soon

(Year 1-Online)

12 - 15 hrs/weeks

    About the Program

    Blended Program

    Blended Program

    Study 11 months online at IMT, Ghaziabad and 12 months on-campus at DKIT, Ireland.

    Personalized Mentorship

    Personalized Mentorship

    Student support is available. You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.

    End-to-end counseling and visa support

    End-to-end counseling and visa support

    upGrad team will help you with application to DKIT, Ireland, securing confirmed offer letter.

    Program Overview

    Key Highlights

    Get an MBS in Entrepreneurship and Marketing Degree from DKIT and AGMP certificate from IMT Ghaziabad
    Get an MBS in Entrepreneurship and Marketing Degree from DKIT and AGMP certificate from IMT Ghaziabad
    In-built IELTS training and study abroad modules to meet Ireland study requirements
    In-built IELTS training and study abroad modules to meet Ireland study requirements
    94% of DkIT graduates progress into employment or further study within 9 months of graduating
    94% of DkIT graduates progress into employment or further study within 9 months of graduating
    Scholarship of up to 2000 Euros available for upGrad learners
    Scholarship of up to 2000 Euros available for upGrad learners
    Online Sessions + Live Lectures
    Online Sessions + Live Lectures
    World Class Faculty Members & Industry Experts
    World Class Faculty Members & Industry Experts
    Alumni status from DKIT, Ireland & Associate alumni status from IMT-G
    Alumni status from DKIT, Ireland & Associate alumni status from IMT-G

    We are delighted to have partnered with upGrad to offer our Advanced General Management Program. The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the management. With this program, IMTG seeks to develop the next generation of leaders.

    - Director, IMT Ghaziabad

    Top Subjects you will learn

    Business Growth Strategies, Marketing Strategies, Leadershipview more

    Job Opportunities

    Commercial Manager, Project Manager, Operations and Digital view more

    Who Is This Programme For

    Sales and Marketing Executives, Managers and Entrepreneurs lview more

    Minimum Eligibility

    For IMT Ghaziabad
    •Bachelor’s Degree with minimum
    view more

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

    Download Syllabus

    Certificate

    Advanced General Management Program from IMT Ghaziabad
    Become part of the 10,000+ community of management leaders with associate alumni status from IMT Ghaziabad
    Advanced General Management Program from IMT Ghaziabad
    Click to zoom
    • Get certified from one of India's top B-schools
    • Join 10,000+ strong IMT Alumni Network
    • Gain industry relevant skills & advance your career

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

    Download Brochure
    23
    Months
    320+
    Hours of Learning
    94
    Total Live Sessions
    10
    Industrial Case Studies

    Marketing Management (Year 1)

    4 Weeks
    1 Project/Assignment
    • Marketing Strategy
    • Consumer Behaviour
    • Marketing Channels

    Business Communication (Year 1)

    4 Weeks
    1 Project/Assignment
    • Effective Communication
    • Building a Personal Brand

    Decision Sciences (Year 1)

    4 Weeks
    1 Project/Assignment
    • Business Analytics Fundamentals
    • Hypothesis Testing
    • Regression Analysis

    Accounting and Finance (Year 1)

    4 Weeks
    1 Project/Assignment
    • Accounting Fundamentals - I
    • Accounting Fundamentals - II
    • Project Evaluation
    • New Heritage Doll Company Simulation

    Business Economics (Year 1)

    4 Weeks
    1 Project/Assignment
    • Micro Economics
    • Macro Economics

    Sales and Distribution (Year 1)

    4 Weeks
    1 Project/Assignment
    • Fundamentals of Sales
    • Territory Management
    • Channel Management
    • Team and Customer Management

    OB, HR Legal (Year 1)

    4 Weeks
    1 Project/Assignment
    • Individual, Group & Organisational Behaviour
    • Human Resource Management
    • Business Law and Ethics

    Supply Chain Management (Year 1)

    4 Weeks
    1 Project/Assignment
    • Operations Management
    • Supply Chain Management

    Business Strategy (Year 1)

    4 Weeks
    1 Project/Assignment
    • Fundamentals of Strategy
    • Growth Strategy

    Elective Course (choose any one) (Year 1)

    4 Weeks
    1 Project/Assignment
    • Business Analytics Specialization
    • Leadership Strategy Specialization
    • Market Research Specialization
    • Accounting and Finance Specialization
    • Supply Chain Specialization
    • HR Specialization

    Leadership, Engagement and People Performance (Year 1)

    2 Weeks
    1 Project/Assignment
    • What defines a leader?
    • Leading teams effectively
    • Leadership as a way of life

    Leading Change for Sustainable Futures (Year 1)

    2 weeks
    1 Project/Assignment
    • Change Management from an individual perspective
    • Change Management from an Organisational perspective
    • Reimagining Change

    Enterprise and Risk management (Year 1)

    2 weeks
    1 Project/Assignment
    • Understanding Risks in an organisation
    • Tackling Risks

    Digital Business Innovation (Year 1)

    2 Weeks
    1 Project/Assignment
    • Digital Innovation
    • Digital Business Transformation
    • Digital Businesses

    MBS in Entrepreneurship and Marketing (Year 2)

    • Induction Workshop
    • Business Strategy
    • Entrepreneurship & Economic Development
    • Entrepreneurship Theory & Practice
    • Strategic Brand Management
    • New Venture Finance
    • Research Methods
    • Research Project
    • Change Management
    • Systematic Innovation & Intrapreneurship
    • New Product Development for Global Markets
    • Applied SME Strategic Business Management
    • Strategic Digital Marketing

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries

    The upGrad Advantage

    benefits

    Student Support

    Student Support
    Student Support is available. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform.
      benefits

      Expert Feedback & Learning

      Expert Feedback & Learning
      TA sessions
        Regular live sessions by experts to clarify concept related doubt
          Receive unparalleled guidance from industry mentors, teaching assistants and graders
            benefits

            Q&A Forum

            Q&A Forum
            Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

              Admission Process

              There are 3 simple steps in the Admission Process which is detailed below:

              Online Program Fee for 1st Year -

              ₹ NaN (No taxes applicable)

              View Plans

              On-campus Program Fee for 2nd Year - EUR 12,000

              Living cost per annum in Ireland is 10,000 Euros

              Scholarship Available

              Financial Aid for all - 1000 Euros and Academic Merit is on the basis of 60% at Bachelors - 1000 Euros Reduced Tuition Fee after both the scholarship - 10,000 Euros

              Empowering learners of tomorrow

              Over 2,000 students go to Ireland to learn every year. Connect with our counselors to know how you can be next!

              Student Reviews

              Start Referring

              Refer someone and Earn up to INR 50,000 Cashback/Vouchers, on every successful enrollment!

              Your friend also gets an instant scholarship!

              upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling.

              Frequently Asked Questions

              About the Program

              What is the MBS in Entrepreneurship and Marketing with upGrad?

              The MBS in Entrepreneurship and Marketing is an engaging, yet rigorous 23 months online/offline program designed specifically for professionals to develop practical knowledge and skills related to business. The degree is awarded by DkIT, Ireland.

              What type of learning experience should I expect?

              The content will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures or hangout sessions dedicated to solving your academic queries and reinforcing learning. Once you reach Ireland, you will be part of a class of 20 students and get face to face learning from Professors. On completion of program, you will have option to apply for PSW in Ireland as well as get support from DKIT, Ireland Career Services to build career in Ireland.

              Is any certification granted at the end of the program?

              Post successful completion of the program, an Advanced General Management Program would be granted from IMT Ghaziabad and a MBS in Entrepreneurship and Marketing from DkIT, Ireland.

              Admissions

              Is there a minimum qualification for this program?

              For IMT Ghaziabad

              •Bachelor’s Degree with minimum 50% or equivalent passing marks.

              For DkIT, Ireland

              • The applicant must complete the Advanced General Management Program from IMT, Ghaziabad with minimum 50% marks.

              • IELTS score of 6.5 (in case Medium of Instruction English is not available from the University) else IELTS 6.0 with Medium of Instruction English (Corresponding score of TOEFL 79 or Duolingo 105 or PTE 58 can also be accepted).

              Can I still apply for the program if I have scored less than 50% in my undergraduate degree?

              Candidates who scored lower than 50% marks in the UG degree are not eligible to apply.

              Can I apply for the program if I am in my last year of an undergraduate degree?

              Yes, you can apply for the program but you will join the batch which is just after completion of your bachelor's degree.

              What is the admission process?

              STEP 1. Complete Application  Form

              Apply on upGrad.com and submit your documents.

               

              STEP 2. Get Shortlisted & Received  your Offer Letter

              Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you

               

              STEP 3. Enrollment for Access  to Prep Content

              Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required

              Will I be required to submit any documents for admission?

              Yes. You will be required to submit the following documents to upGrad prior to the program batch start date. List of documents: 

               

              Documents Required for IMT Ghaziabad

              • Scanned copy of Marksheet and Under Graduation degree.
              •  Scanned copy of Identity proof (PAN Card or Driving License or Passport). It should have your Full Name and Date of Birth clearly mentioned on it. This document will be referred to by the University for printing your name on the certificate.
              •  Scanned copy of passport size photograph

               

              Documents Required for Dundalk Institute of Technology, Ireland

              • Scanned copy of Class 10th, Class 12th marksheet and certificate
              • Scanned copy of each semester Marksheet and Under Graduation degree
              • Scanned copy of Passport. It should have your Full Name and Date of Birth clearly mentioned on it
              • Updated Resume
              • Statement of Purpose (500 Words) course related with future prospectus.
              • Test scores (IELTS/TOFEL/Duolingo/PTE) (optional)

              Will I get a conditional offer letter from DkIT Ireland?

              Once you provide us with all required documents, we will apply in DkIT Ireland on your behalf and get you conditional offer letter.

              Ireland

              What are the part-time working rules in Ireland?

              As a student, you can work part time for 20 hours per week when your college is going on or 40 hours per week during college vacation period. Typical wage in Ireland is around 10 Euros per hour.

              What are the living costs per year in Ireland?

              The typical cost of living is 10,000 Euros.

              What are the post-study work visa rules in Ireland?

              Ireland allows for the application of up to 24 months of a post-study work visa after completing a level 9 qualification from Ireland.

              About DkIT

              Can you give more details on DKIT Ireland?

              Founded in 1971, the Dundalk Institute of Technology (DkIT) prides itself on offering a diverse and student-friendly atmosphere. The unique blend of practical and theoretical learning ensures that students are equipped with industry-oriented skills. The institute’s mission is to create a sustainable and inclusive environment where students from under-represented groups can also participate and afford quality education.

              Why should I study in DKIT Ireland?

              The institute has a global campus with international students from over 30 countries. The typical class size at DKIT Ireland is 20 students.

              When will I go to DkIT, Ireland?

              Intake for DkIT, Ireland is in September.

              Course Curriculum

              Which topics are going to be covered as part of the program?

              The program will be delivered on a new technology platform to create a superior learning experience for participants. With this program, DKIT Ireland seeks to develop the next generation of leaders. The topics that are going to be covered Marketing Strategy, Consumer Behaviour, Marketing Channels, Effective Communication, Building a Personal Brand, Business Analytics Fundamentals, Hypothesis Testing, Regression Analysis,  Accounting Fundamentals - I, Accounting Fundamentals - II, Project Evaluation, New Heritage Doll Company Simulation,Micro Economics, Macro Economics, Fundamentals of Sales, Territory Management, Channel Management, Team and Customer Management,  Individual, Group & Organisational Behaviour, Human Resource Management, Business Law and Ethics, Operations Management, Supply Chain Management, Fundamentals of Strategy, Growth Strategy, Business Analytics Specialization, Leadership Strategy Specialization, Market Research Specialization, Accounting and Finance Specialization, Supply Chain Specialization, HR Specialization, What defines a leader, Leading teams effectively, Leadership as a way of life, Change Management from an individual perspective, Change Management from an Organisational perspective, Reimagining Change, Understanding Risks in an organisation, Tackling Risks, Digital Business Transformation and more.

              Is any certification granted at the end of the program?

              Post successful completion of the program, a MBS in Entrepreneurship and Marketing Studies degree would be granted from DKIT, Ireland.

              Time Commitment

              What is the time commitment expected for the program?

              At least 12-15 hours per week of time commitment is expected to be able to graduate from the online program. The on-campus program in Ireland is full time and will have an appropriate workload.

              How will my doubts/questions be addressed in an online program?

              Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

              Payment

              No cost CC EMI FAQ's

              0% EMI with Finance partners /Credit card option availability will vary program wise.

              1. Which banks allow using 0% Credit card EMI or Credit card EMI?
              No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)

              2. Is there any minimum transaction limit ?
              Yes. 50000 is the minimum.

              3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
              No. ONLY 12 months is available irrespective of the Program enrolled.

              4. Will I have to pay any extra amount for EMI transaction?
              If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

              5. Are there any fees or down payment?
              Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

              6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
              Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

              7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
              Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

              8. Can I Pay Using Multiple Credit Cards ?
              Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
              HDFC Card – Part payment – INR 100000
              ICICI Card – Part payment – INR 50000

              9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
              You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

              10. Why is the entire amount blocked on my credit card?
              Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

              11. Why is interest getting charged on No Cost EMI?
              Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

              Eg. Amount payable to upGrad: INR 405000
              Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
              [Note: Interest factor is reducing rate and not Flat rate]
              EMI AMOUNT = INR 33750 x 12 = INR 405000
              Effectively, you have taken loan on 379,850 instead of 405,000

              Refund Policy

              Is there any deferral or refund policy for this program?

              Refund Policy: (Programs with prep-session component) 

               

              • Students must pay applicable caution money for the enrolment to the Program. This caution amount will be adjustable against the total Program fee payable by the student.
              • You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of Rs. 20,000/- will be levied. If less than Rs. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case.
              • The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for the loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
              • In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
              • Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded.
              • Request for refund must be sent via e-mail in the prescribed Refund Request Form. The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.

               

              Deferral Policy: (Pre- Program Commencement) 

               

              • If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
              • However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
              • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
              • The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
              • The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).

               

              Deferral Policy: (Post Program Commencement) 

               

              • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
              • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
              • The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
              • The deferral request will be approved once the deferral fee is paid.
              • Till this is completed, the student will be assumed to be continuing in the same cohort.
              • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
              • If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
              • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.

              Disclaimer

              Disclaimer

              • upGrad facilitates program delivery and is not a college/university in itself. Credits and credentials are awarded by the university. Please refer to relevant terms and conditions before applying. The University program is accredited/recognised in the country where the University is established. 
              • The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representations regarding visa approval or the procurement of the visa.
              • The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.