What is the scope of M.A Digital Marketing with upGrad?

With the idea to become one of Germany’s top business schools in internationalization and industry outreach, ISM offers its students the ability to manage responsibilities in the global business environment. The M.A Digital Marketing program meets all the quality standards set by the Foundation of International Business Administration Accreditation (FIBAA). The program is also accredited by the German Council of Science & Humanities. To ensure a practical experience for the students, the program has a compulsory internship of 12 weeks, several workshops, and industrial excursions. The M.A Digital Marketing is taught entirely in the English language. Small classroom size with a 1:7 supervision ratio of university teachers/students. Get trained by seasoned faculty and over 56 well-acclaimed international guest lecturers. Get a chance to intensify your intercultural competencies with students from over 84 nationalities. Apart from business management, learners will also engage with the latest developments in design thinking, agility and new work. Learners can qualify for leading positions in international companies.

What type of learning experience should I expect?

The content will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures or hangout sessions dedicated to solving your academic queries and reinforcing learning. Once you reach Germany, you will get face to face learning from Professors. On completion of the program, you will have the option to apply for PSW in Germany as well as get support from the International School of Management, Germany and Career Services to build a career in Germany.

Is any certification granted at the end of the program?

Post successful completion of the program, a PGM Program certificate would be granted from IMT Ghaziabad and a M.A Digital Marketing from International School of Management, Germany.

Can I sign up only for a few specific modules if I am interested in it?

No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.

Is there a minimum qualification for this program?

For IMTG Students need to have 50% or above marks in 10th and 12th. All Bachelor's degrees with minimum 50% or above marks are acceptable except General BA/ General B.Sc. degrees (without specialization) Bachelor’s degree awarded by a university/institute should be H+. To check H+ please visit (https://anabin.kmk.org/no_cache/filter/institutionen.html) For ISM The applicant must successfully complete the Professional General Management Program from IMTG with an aggregate of minimum 60% marks or above. TOEFL (iBT) is 80 or above or IELTS 6 and also required Medium of Instruction English (not older than 1 years) till the time student reached on-campus

Can I apply for the program if I am in my last year of an undergraduate degree?

Yes, you can apply for the program but you will join the batch which is just after completion of your bachelor's degree.

What is the admission process?

Step 1 - Application and Document Submission Apply on upGrad.com and submit your documents. Step 2 - Shortlisting basis overall performance Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you. Step 3 - Enrollment for Access to Prep Content Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.

Will I get a conditional offer letter from the International School of Management, Germany?

Once you provide us with all required documents, we will apply to the International School of Management, Germany on your behalf and get your conditional offer letter.

What are the documents needed for the application?

Scanned copy of Marksheet and Under Graduation degree Scanned copy of Passport Scanned copy of Graduation Transcript Scanned copy 10th and 12th Marksheets Scanned copy of passport size photographs Updated Resume Letter of Motivation/SOP Proof of English Proficiency as per the criteria mentioned above in the document (TOEFL/IELTS) 2 Letter Of Recommendation APS Certificate

Is an enrollment fee required for this program?

Yes, an enrollment fee of EUR 1,500 is applicable for this program.

What are the part-time working rules in Germany?

As a student, you can work part time. The time permitted in accordance with the immigration is 120 full days or 240 half days in a year. Typical wage in Germany is around 10 Euros per hour.

What are the living costs per year in Germany?

The indicative cost of living is 11,904 Euros per year.

What are the post-study work visa rules in Germany?

Germany allows for the application of up to 18 months of a post-study work visa after completing a degree from Germany.

Can you give more details on the International School of Management, Germany?

The International School of Management (ISM) features among Germany's leading private business schools. Founded in 1990, the ISM has seven campuses in Munich, Dortmund, Cologne, Frankfurt, Stuttgart, Hamburg, and Berlin and is home to over 3850 students. A personal learning atmosphere and practical orientation are the key contributors to ISM's success factors in tandem with intensive training of soft skills and teaching professional skills. This includes exciting practical projects and internships and lecturers from the business world. These success factors are reflected in all ISM's programs – Bachelor's, Master’s, and MBA. The university is state-accredited unlimitedly, and all study programs are recognized by the quality of the Accreditation Council and the Foundation for International Business Administration (FIBAA). ISM has a professor-to-student ratio of 1:7, and by learning in small groups, students can get all their queries answered, focus on their personal development goals, and be prepared for a prolific international career.

Why should I study at the International School of Management, Germany?

High-quality education: Top-ranked teaching and unlimited state accreditation (FIBAA). More than 30 years of educational competence Globally connected: Network of 190 partner universities for your semester abroad Learn from the Industry Experts: German, international, and guest lecturers from the business world. Diversity: Students of 84 nationalities; 30% international students Personal Teaching Atmosphere: small study groups, focusing on interdisciplinary, practically oriented content and case studies Seven campuses in major German cities

When will I go to the International School of Management, Germany?

The Intake for International School of Management, Germany is October.

Which topics are going to be covered as part of the program?

The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of management. With this programme, IMTG & International School of Management, Germany together seeks to develop the next generation of leaders. The topics that are going to be covered are Marketing Management, Business Communication, Accounting & Finance, Business Economics, OB, HR Management and Legal, Sales & Distribution, Operations and Supply Chain.

Can international students work to pay for their educational expenses?

As a student, you have the opportunity to engage in part-time employment while pursuing your studies. The duration allowed under immigration regulations is 120 full days or 240 half days annually. In Germany, the average hourly wage is approximately 10 Euros.

Will I be supported for TOEFL/IELTS/PTE or other English language exams during this program?

Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in Germany.

What is the time commitment expected for the program?

At least 12-15 hours per week of time commitment is expected to be able to graduate from the online program. The on-campus program in Germany is full time and will have an appropriate workload.

How will my doubts/questions be addressed in an online Program?

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

Will upGrad help me in writing Academic and Visa SOP?

Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.

How much are living expenses for a year in Germany?

Living expenses in Germany for international students are approximately EUR 11,904 per annum. The same needs to be reflected in your bank account.

0% EMI with Third Party Credit Facilitators /Credit card option availability will vary program wise. 1. Which banks allow using 0% Credit card EMI or Credit card EMI? No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC) 2. Is there any minimum transaction limit ? Yes. 50000 is the minimum. 3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ? No. ONLY 12 months is available irrespective of the Program enrolled. 4. Will I have to pay any extra amount for the EMI transaction? If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI. 5. Are there any fees or down payment? Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment. 6. Can I use my International credit card for 0% credit EMI or Credit Card EMI? Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank. 7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ? Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter. 8. Can I Pay Using Multiple Credit Cards ? Multiple cards can be used to complete the payments using Part payment option make sure to inform the student, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example : HDFC Card – Part payment – INR 100000 ICICI Card – Part payment – INR 50000 9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI? You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions. 10. Why is the entire amount blocked on my credit card? Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000. 11. Why is interest getting charged on No Cost EMI? Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad. Eg. Amount payable to upGrad: INR 405000 Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850 [Note: Interest factor is reducing rate and not Flat rate] EMI AMOUNT = INR 33750 x 12 = INR 405000 Effectively, you have taken loan on 379,850 instead of 405,000

Is there any deferral or refund policy for this program?

Refund Policy: (Programs with prep-session component) - Students must pay applicable caution money for the enrolment to the Program. This caution amount will be adjustable against the total Program fee payable by the student. - You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of Rs. 20,000/- will be levied. If less than Rs. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case. - The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for the loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same. - In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount. - Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded. - The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee. Deferral Policy: (Pre- Program Commencement) - If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch. - However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort. - A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for. - The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply. - The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid). Deferral Policy: (Post Program Commencement) - If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch. - A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for. - The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts. - The deferral request will be approved once the deferral fee is paid. - Till this is completed, the student will be assumed to be continuing in the same cohort. - The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort. - If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage. - The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.

Finance, No Cost EMI and Credit Card EMI options, are provided by third-party financial institutions. Terms and conditions are subject to change at their discretion without prior notice. Please verify details with the respective service provider before proceeding. The savings figure is indicative and based on specific assumptions. Actual savings may vary depending on individual circumstances. Cost-of-living estimates are indicative only and subject to variation based on personal lifestyle choices, location, exchange rates, and other factors. Actual expenses may differ from the stated figures.

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M.A Digital Marketing (PGMP)

Learn digital marketing strategies, cross-media online campaigns, marketing analytics, and new-age marketing tools to thrive in a world of rapidly changing online marketing.

Real-life Case Studies, 12-week internship, Extensive Market Research Project

Introduction to M.A Digital Marketing course

Course Snapshot

Up to ₹ 10 Lakhs

Savings on Degree Cost**

₹ 49 Lakhs

Average Salary in Germany**

ISM is the only private university of applied sciences that is accredited by AACSB (2024), placing it among the Top 5% Business Schools in the world.

Intensive Exchange with Digital Experts

Be part of a vibrant campus life.

Exclusive 20% Tuition Fee Discount for upGrad Learners.

Top 10 Private Applied Sciences Universities in Germany as per Trendence Rankings in 2022.

**The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

Highlights of M.A Digital Marketing Course

What does this course have to offer?

Key Highlights

In-built TOEFL/IELTS prep to be provided by upGrad.

Eligible to apply for up to 18-months PSW after graduation.

End to end support for applications and visa assistance.

Dedicated Student Success Team.

Rigorous, cutting-edge curriculum aligned with Industry.

Need to know more?

Get to know the course in depth by downloading the course brochure

Professional General Management Program From IMT-G

Earn valuable credentials and recognition

Become part of the 10,000+ community of management leaders with associated alumni status from IMT Ghaziabad

IMT Ghaziabad

Learn industry relevant skills to enhance your career. Get globally recognized status

About the International School of Management - M.A Digital Marketing Program

Why choose an M.A Digital Marketing from International School of Management

Deepen youre digital marketing expertise with the MA Digital Marketing program at ISM. Foray into careers, including Messenger Marketing and Influencer Marketing by developing expertise across SEO, SEM & SEA, Social Media Management.

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AboutTheProgramme_MBA_mWeb_GGU_WASC Accreditation & WES Recognition-9970cae042ff4b5589f121f643a8a1d9.webp

Best private German University

One of the best private German universities as per CHE Ranking in 2023.

AboutTheProgramme_MBA_mWeb_Harappa_Accelerated Management Program_World Class Faculty-1766f62cb40b4287a253efad2ce5bb04.webp

PSWV

Eligible to apply for up to 18-months PSW after graduation.

Campus Details

Berlin’s dynamic startup scene, focus on tech innovation and presence of international companies ensure the grads have ample opportunities.

Leadership, Engagement and People Performance (Year 1)

Attributes of a Leader

Leading Teams

On-Campus Curriculum

16 Months

On-Campus

Slide 1 of 12

1st Semester (Year 2)

30 ECTS

2nd Semester (Year 2)

Digital Marketing Tools

Messenger Marketing (2 ECTS)

SEO, SEM & SEA (2 ECTS)

2nd Semester (Year 2)

Leadership Skills

Corporate Governance & Business Ethics (2 ECTS)

Negotiation, Communication & Executive Presentations (2 ECTS)

2nd Semester (Year 2)

Digital Marketing Research/Consulting Project (6 ECTS)

2nd Semester (Year 2)

Internship (Work placement) I (6 ECTS)

3rd Semester (Year 2)

24 ECTS

Semester abroad* (24 ECTS)

*A total of 24 Credits to be waived based on PGMP(Abroad semester is waived off)

4th Semester (Year 2)

30 ECTS

MASTER'S THESIS (30 ECTS)

MA DM Course Learner Services

How will upGrad support you?

Student Support is available

You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform

M.A Digital Marketing Course Fees

Invest In Your Success

7 Months

Program Fee

INR 4,50,000*

Note:

*No taxes applicable

Opportunity to pursue a Master's degree from a renowned German University

Opportunity to apply for up to 18-months PSW after graduation

Rigorous, cutting-edge curriculum aligned with Industry

M.A DM Course Eligibility and Admissions

How To Apply

The admissions process for ISM's M.A Digital Marketing program is very easy, and can be done completely online.

Slide 1 of 3

Submit Application

Apply on upGrad.com and submit your documents

Get Shortlisted & Receive your OL

Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you confirming your admission.

Block your Seat & Begin the Prep Course

Block your seat with a payment of INR 25,000 to enroll into the program. Begin with your Prep course and start your Masters journey!

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Indian Nationals

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Disclaimer

The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .

M.A Digital Marketing (PGMP)

Introduction to M.A Digital Marketing course

Highlights of M.A Digital Marketing Course

Key Highlights

Top Subjects You Will Learn

Job Opportunities

Minimum Eligibility

Need to know more?

Professional General Management Program From IMT-G

About the International School of Management - M.A Digital Marketing Program

ISM's M.A Digital Marketing Syllabus

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

PGMP Syllabus (Year 1)

On-Campus Curriculum

1st Semester (Year 2)

1st Semester (Year 2)

1st Semester (Year 2)

1st Semester (Year 2)

1st Semester (Year 2)

2nd Semester (Year 2)

2nd Semester (Year 2)

2nd Semester (Year 2)

2nd Semester (Year 2)

2nd Semester (Year 2)

3rd Semester (Year 2)

4th Semester (Year 2)

MA DM Course Learner Services

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M.A Digital Marketing Course Fees

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