Top QS Ranked Univesity in 2025

MS in Digital Marketing and Media

Fast-Track Your Master's with Dual Credential in Digital Marketing. Globally recognized Master's from Yeshiva University, US, & Advanced Certificate in Digital Marketing & Communication from MICA.

banner image

Study in USA, Globally Recognized Degree

logo

Introduction to Yeshiva University, MSDMM course

Course Snapshot

Up to ₹ 8 Lakhs

Savings on Degree Cost**

₹ 57 Lakhs

Average salary in USA**

Yeshiva was accredited by the MSCHE in 1948.

Yeshiva ranks at #413 in QS WUR 2025.

It ranks at #105 in National Universities per US News 2024.

GRE Waiver for IIITB learners.

Dual certification - MICA as well as Yeshiva University.

Study in the heart of New York housing around 41 of Fortune 500 companies.

**The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

imagesrc

Highlights of Yeshiva's MSDMM course

What does this course have to offer?

Key Highlights

    In-built TOEFL/IELTS prep by upGrad.

    Eligible to apply for up to 36-months STEM OPT.

    End-to-end support for applications and visa assistance.

    Dedicated Student Success Team.

    Rigorous, cutting-edge curriculum aligned with industry.

Need to know more?

Get to know the course in depth by downloading the course brochure

MS in Digital Marketing and Media

Earn valuable credentials and recognition

Complete all the courses successfully to obtain this recognition from Yeshiva University, USA.

thumbnail

Advanced Certificate in Digital Marketing and Communication from MICA

About the Yeshiva University's MS in Digital Marketing and Media Program

Why choose an online MSDMM from Yeshiva University

upGrad offers a combination of online and offline study paths for the MS in Digital Marketing and Media program at Yeshiva University, giving you the best of both worlds. Start online and eventually move to campus to complete your degree

image
Explore Our Learning Platform
Learn on a personalised AI-powered platform that offers best-in-class content, live sessions & mentorship from leading industry experts.
advertise-arrow

MS in Digital Marketing and Media Syllabus

What will you learn?

Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions

Digital Marketing Channels and Metrics

Designing and Building a Web Owned Presence

Social Media Marketing

SEO

SEM

Display Advertising

User Nurturing: Email, Remarketing, Lead Qualification

Content Marketing

Web Analytics

Defining a Robust Marketing Strategy

Planning Digital Marketing Resources (agency vs team)

Capstone Project and Ecommerce Bootcamp

Soft Skills

Marketing Analytics

Marketing Communications with Focus on Public Relations

Generative AI

7.5 Months

Online

On-Campus Curriculum

30 total credits are required for this course, please refer to the brochure for more details.

Marketing Management and Strategy

Brand Management*

Marketing Research Methods

Marketing Capstone

Predictive Analytics

Web Analytics and SEO*

Omnichannel Communications Optimization

Influencer Content Strategy

Special Topics

Independent Study

Internship

*6 credits against this course would be waived for all the learners on the basis of successful completion of the ACDMC MICA Program.

Digital Storytelling

Web Design and User Experience

Web Analytics and SEO*

Omnichannel Communications Optimization

Influencer Content Strategy

Special Topics

Independent Study

Internship

*6 credits against this course would be waived for all the learners on the basis of successful completion of the ACDMC MICA Program

12 Months

On-Campus

MSDMM Course Learner Services

How will upGrad support you?

    Student Support is available

    You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform

MSDMM Course Fees

Invest In Your Success

7.5 Months
Program Fee
INR 4,50,000*

Note :

*No taxes applicable
Master's degree from a reputed US University
Eligible to apply for up to 36-months STEM OPT after graduation
Rigorous, cutting-edge curriculum aligned with Industry
fee image

MSDMM Course Eligibility and Admissions

How To Apply

The admissions process for MS in Digital Marketing and Media program is very easy, and can be done completely online.

 

image
Refer and Earn
Refer someone and Earn up to INR 80,000 Cashback/Vouchers, on every successful enrollment!
right-top-arrowleft-top-arrow

FAQ