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Top QS Ranked Univesity in 2025
Fast-Track Your Master's with Dual Credential in Digital Marketing. Globally recognized Master's from Yeshiva University, US, & Advanced Certificate in Digital Marketing & Communication from MICA.
Study in USA, Globally Recognized Degree
Course Snapshot
Up to ₹ 8 Lakhs
Savings on Degree Cost**
₹ 57 Lakhs
Average salary in USA**
Yeshiva was accredited by the MSCHE in 1948.
Yeshiva ranks at #413 in QS WUR 2025.
It ranks at #105 in National Universities per US News 2024.
GRE Waiver for IIITB learners.
Dual certification - MICA as well as Yeshiva University.
Study in the heart of New York housing around 41 of Fortune 500 companies.
**The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
What does this course have to offer?
In-built TOEFL/IELTS prep by upGrad.
Eligible to apply for up to 36-months STEM OPT.
End-to-end support for applications and visa assistance.
Dedicated Student Success Team.
Rigorous, cutting-edge curriculum aligned with industry.
Get to know the course in depth by downloading the course brochure
Earn valuable credentials and recognition
Complete all the courses successfully to obtain this recognition from Yeshiva University, USA.
Advanced Certificate in Digital Marketing and Communication from MICA
Why choose an online MSDMM from Yeshiva University
upGrad offers a combination of online and offline study paths for the MS in Digital Marketing and Media program at Yeshiva University, giving you the best of both worlds. Start online and eventually move to campus to complete your degree
What will you learn?
Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
Digital Marketing Channels and Metrics
Designing and Building a Web Owned Presence
Social Media Marketing
SEO
SEM
Display Advertising
User Nurturing: Email, Remarketing, Lead Qualification
Content Marketing
Web Analytics
Defining a Robust Marketing Strategy
Planning Digital Marketing Resources (agency vs team)
Capstone Project and Ecommerce Bootcamp
Soft Skills
Marketing Analytics
Marketing Communications with Focus on Public Relations
Generative AI
7.5 Months
Online
30 total credits are required for this course, please refer to the brochure for more details.
Marketing Management and Strategy
Brand Management*
Marketing Research Methods
Marketing Capstone
Predictive Analytics
Web Analytics and SEO*
Omnichannel Communications Optimization
Influencer Content Strategy
Special Topics
Independent Study
Internship
*6 credits against this course would be waived for all the learners on the basis of successful completion of the ACDMC MICA Program.
Digital Storytelling
Web Design and User Experience
Web Analytics and SEO*
Omnichannel Communications Optimization
Influencer Content Strategy
Special Topics
Independent Study
Internship
*6 credits against this course would be waived for all the learners on the basis of successful completion of the ACDMC MICA Program
12 Months
On-Campus
How will upGrad support you?
Student Support is available
You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform
Invest In Your Success
Note :
How To Apply
The admissions process for MS in Digital Marketing and Media program is very easy, and can be done completely online.