6 Top Career Options after BBA: What to do After BBA? [2024]

Updated on 15 April, 2024

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27 min read
Top Career Options after BBA

Summary:

In this Article, you will learn 6 Top Career Options after BBA in 2023

  1. Specialize in Management (MBA)
  2. Become a Data Scientist
  3. Join Public Services (UPSC)
  4. Become a Digital Marketer
  5. Become a Product Manager
  6. Become a Blockchain Expert

Read more to know each in detail.

“What to do after BBA?”

“What are my career options after BBA?”

“Want to know the best BBA job opportunities?”

How many of you wonder which are all the best career options after BBA? BBA is among the most popular graduation courses that students take after completing school. In today’s day and age, getting a BBA degree is good but it is not enough. It is not easy to find high paying jobs for BBA graduates if one has not chosen the right courses after BBA. One has to take up post-graduation or professional certificate to have a well-established bba career options.

After bba which course is best? This is very common question most of the students ask after completing it. There are several career options available to students after completing a graduate degree in BBA, but not all students are aware of the different routes they can take to establish a successful career after bba. Let’s discuss the available career options after BBA that you might consider for stable BBA job opportunities in the future. You might be surprised to see some career choices we’ve mentioned here, so be sure to check every option in the list. Let’s get started to know about the scope after bba.

Below is a list of some great courses what after BBA that you can opt –

Career Options After BBA

1. Specialize in Management (MBA)

If you are wondering, ‘after BBA what can I do?’, opting for an MBA, also known as a Master of Business Administration, emerges as a prime contender for further studies after successfully completing a BBA. Given the diverse range of BBA career prospects, pursuing an MBA proves to be a compelling choice for those inclined towards higher education post-BBA. If the aspiration involves overseeing a family business or embarking on an entrepreneurial venture, obtaining an MBA degree presents an excellent decision, particularly considering its relatively concise two-year duration. The MBA program allows you to augment your proficiencies for leadership roles across many sectors, spanning Banking, Finance, Sales, and beyond. 

Check out our programs MBA from Deakin Business School & Post Graduate Diploma in Management From BIMTECH with dual specialisations.

  • What you’ll do in this field

After getting an MBA, you can get leadership roles in organizations of different industries. In MBA, you learn about engagement, people’s performance, leading change, leadership, project management, strategic thinking, and many relevant topics. 

You’ll have to solve complicated business problems that arise in the day-to-day life of an organization. 

Featured Program for you: MBA from Golden Gate University

  • Minimum Eligibility:

To enroll in our online MBA degree, you need to have a Bachelor’s degree with a minimum of 50% marks and two years of full-time professional experience. You can also crack the Common Admission Test (CAT) to enroll in the MBA programs of other colleges and universities. Some institutions have their admission tests, so you should check their eligibility criteria before applying. 

Enroll in our MBA from Liverpool Business School and get started on this fantastic journey. 

  • Application Process

After completing graduation in the relevant stream, learners can apply for GMAT or CAT examinations. English proficiency is a must if you decide to pursue education in foreign universities. MBA application requires candidates to provide work experience, which is vital to the application process and helps to gain practical experience for better communication and skill implementation. BBA job opportunities turn even better with an MBA degree, so make sure to grab a master’s degree to strengthen your resume for an even better BBA scope and excellent jobs after BBA and salary.

Average MBA Salary in India

MBA Salary based on job role

Source 1, 2

2. Become a Data Scientist

One of the most in-demand career options after BBA is data science after BBA. A Data Scientist program entails the study of concepts spanning computer applications, mobile technologies, and software systems, as well as the art of storing, collecting, and analyzing data for future applications. There’s a prevalent misconception that a career in data science is solely tailored for individuals with a technical background; however, this notion is far from accurate.

To know ‘after BBA what can I do?’ students coming from commerce or holding a BBA degree can equally embark on this career path and excel, contributing significantly within their chosen domains. This avenue emerges as one of the most promising career options post-BBA, allowing individuals to contribute profoundly in their respective fields.

Check out Python Bootcamp from upGrad.

You can become a data scientist by taking a course in this field. We offer a PG certification in Data Science, which provides you with all the necessary skills and knowledge to become a professional in this field. 

  • What you’ll do in this field

As we mentioned earlier, data scientists use data to help their clients in making better plans and decisions. You’ll have to learn about multiple relevant technologies such as Python and MS Excel to perform your duties. Data scientists create models, analyze raw data, and find answers to difficult questions through the data. They create visualizations to explain their findings to other members of their team. 

In our course, we teach you about Statistics, MySQL, and Machine Learning, and do analytics with Python to perform all the tasks effectively. Ås a BBA graduate with a certification in Data Science, you can apply for the role of Data Scientist, Data Analyst, Business Analyst, and Machine Learning Engineer.

Read: Data Scientist Salary in India

  • Minimum Eligibility

To enroll in our Data Science course, you only need to have a Bachelor’s degree. As a BBA graduate, you can enroll in this course immediately because it doesn’t require any prior coding experience. 

  • Application Process

Working as a data scientist demands candidates to have a technical background with minimum eligibility for a graduate degree. Although a degree is not necessary to apply for posts, most companies prefer graduate and post-graduate candidates. If your BBA scope and tech background do not cover Big Data and data analysis specifics, enroll in a data science certification or diploma program. The programs provide foundational concepts and in-demand skills to keep up with the volatile market in order to bag BBA job opportunities from the competitive BBA jobs list. 

Average Data Scientist Salary

Source

Data Science Salary Based on Cities

City Salary
Bangalore 15.5 Lakhs
New Delhi 13.6 Lakhs
Mumbai 13.2 Lakhs
Hyderabad 14.8 Lakhs
Pune 12.8 Lakhs
Chennai 13.3 Lakhs
Noida 13.7 Lakhs
Gurgaon 14.1 Lakhs

How does experience affect data science salary?

Experience Salary
1 Year ₹9.5 Lakhs
2 Year ₹10.5 Lakhs
3 Year ₹11.6 Lakhs
5 Year ₹16.4 Lakhs
8 Year ₹19.9 Lakhs

Data Scientist salary based on industries

Industry Salary
IT Services ₹13.2 Lakhs
Internet ₹18.3 Lakhs
Software Product ₹16.6 Lakhs
Financial Services ₹15.1 Lakhs
KPO ₹15.3 Lakhs

3. Join Public Services (UPSC)

After completing a BBA degree, numerous individuals opt to embark on careers within the government sector. This inclination arises because the Union Public Service Commission (UPSC) administers civil service examinations annually. Through these examinations, candidates are selected for diverse civil services, including prestigious roles like the Indian Administrative Service and the Indian Police Service. It’s noteworthy that eligibility to sit for the Civil Service Commission’s exam mandates graduation from a recognized university, necessitating possession of a minimum bachelor’s degree. This prerequisite underscores the significance of attaining educational milestones before embarking on this path.

One of the most popular career options after BBA is to prepare for UPSC, you’ll need to check their syllabus and study hard for several months.

Also, Check out online degree programs at upGrad.

  • What you’ll do in this field:

Civil servants are responsible for managing government organizations and deliver the government’s policies successfully to the public. They are responsible for the success of the government’s policies and help the legislators in performing their duties. The responsibilities of a civil servant depend highly on his/her department and division. 

  • Minimum Eligibility:

The minimum eligibility for this exam is you should be a graduate. So, as a BBA graduate, you can apply and sit in this exam. It is divided into two sections, namely, Prelims and Mains. 

  • Application Process

Public services examinations demand basic graduation or BA degree to appear for the examination. These competitive exams are either conducted periodically throughout a year or once a year. Candidates must keep an eye on notifications availed on the official website to timely fill out forms and attempt the pre and main examinations per your eligibility to participate in public service examinations besides the BBA course jobs list.

4. Become a Digital Marketer

Opting for digital marketing stands out as an exceptional career path after completing a BBA if you are wondering ‘what can i do after bba?’. It offers the potential to foster online growth for businesses. Its remarkable effectiveness in delivering impactful marketing solutions has led to its widespread adoption. For BBA graduates, enrolling in a digital marketing course paves the way for a promising career trajectory in this domain. It’s noteworthy that digital marketing holds a distinguished place among professional courses after BBA. This strategic approach involves digital marketers leveraging their expertise to bolster their clients’ online visibility. Consequently, pursuing this course unlocks a diverse range of post-BBA career possibilities.

As a BBA graduate, you can learn digital marketing skills and kickstart your career in this lucrative field; for that purpose, you’ll need to take a digital marketing course. With upGrad, you can get PG Certification in Digital Marketing and Communication. You’ll get to learn about all the necessary tools and skills to become a digital marketer.

  • What you’ll do in this field

Digital marketers help their clients in developing a robust online presence and using it to expand their business. They use SEO and SEM to enhance the visibility of their clients. Similarly, they identify the right social media platforms for their clients and help them leverage them in the best way possible. 

They employ various marketing strategies such as Paid Campaigns, Content Marketing, and other techniques to achieve the desired results. In our digital marketing course, we teach you about SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content Marketing, Analytics, and other relevant skills. 

After getting the certification, you can get jobs as a Digital Marketing Manager, Social Media Manager, or as an SEO Specialist.  

  • Minimum Eligibility

The minimum eligibility to join our digital marketing course is a Bachelor’s degree. As a BBA graduate, you can join our course right away and become a digital marketer. 

  • Application Process

Digital marketing courses are usually taught as a subject in graduate or postgraduate curriculums, though people applying for digital marketing certification or diploma programs must pass through the eligibility criteria. Online and offline courses either demand a graduate or postgraduate degree for successful application. 

For example, upGrad’s digital marketing course demands a basic bachelor’s degree eligibility and can easily be mastered from your home. Online digital marketing courses are popular, so just visit the portal, fill out the application form, and submit the fee within the deadline. Following your previous academic prowess and experiences, you will be selected for the relevant program to bag excellent jobs after BBA and salary.

Average Digital Marketing Salary

Source
Digital Marketing Salary Based on Cities

City Salary
Bangalore ₹5.5 Lakhs
New Delhi ₹4.2 Lakhs
Mumbai ₹3.7 Lakhs
Hyderabad ₹4.8 Lakhs
Pune ₹4.6 Lakhs
Chennai ₹4.1 Lakhs
Noida ₹3.7 Lakhs
Ahmedabad ₹3.9 Lakhs

How does experience affect Digital Marketing salary?


 

Experience Salary
Fresher ₹2.7 Lakhs
1 Year ₹2.8 Lakhs
2 Year ₹3.5 Lakhs
3 Year ₹3.9 Lakhs
5 Year ₹6 Lakhs

Digital Marketing salary based on industries

Industry Salary
IT Services ₹6.8 Lakhs
Internet ₹6.7 Lakhs
Software Product ₹5.1 Lakhs
Financial Services ₹6.7 Lakhs
KPO ₹5.1 Lakhs

5. Become a Product Manager

In the wake of the burgeoning role of product managers, individuals often contemplate their post-BBA path. Opting for product management stands out as an excellent career choice post-BBA. Product managers play a pivotal role in planning and executing a product’s lifecycle, collaborating with various teams for its success.

This course equips students with essential tools and techniques for these responsibilities, opening up diverse career opportunities after BBA. A product management career can lead to roles like product analysts, product marketing managers, and designers within a company. In India, a degree in business or a related field typically serves as a pathway to becoming a product manager.

The average salary of product managers in India is around 16 LPA. As a fresher, you can earn about 7-8 lakhs per year, which is undoubtedly a reasonable sum. To become a product manager, you can enroll in our Product Management Course

  • What you’ll do in this field

Product managers work with teams to ensure the success of a product. They perform market research to understand how accurate their idea is, perform analytics, and plan product development. In our course, we teach you about all the relevant technologies you’ll have to use to perform these tasks. Some of those tools and techniques are Balsamiq, Marvel, Google Analytics, and Mixpanel. After becoming a product manager, you can get a job as a Product Analyst, Product Marketing Manager, Product Designer, and many similar roles. 

  • Minimum Eligibility

You need to have the necessary certification to become a product manager in India. For our course, you only need to have an undergraduate degree. So, as a BBA graduate, you are eligible to join our class. 

  • Application Process

Among various BBA course jobs, a product manager is one of the most widely opted for careers. The basic requirements for becoming a product manager are a specialized degree, certification, or diploma in product management. You must have a commerce background with a bachelor’s or master’s degree to apply for product management specialization. Besides academic eligibility, few institutions also demand work experience related to product designing, testing, or development. 

Average Product Manager Salary

Product Manager Salary Based on Cities

City Salary
Bangalore ₹23 Lakhs
New Delhi ₹20.4 Lakhs
Mumbai ₹19.8 Lakhs
Hyderabad ₹22.3 Lakhs
Pune ₹20.4 Lakhs
Gurgaon ₹23.3 Lakhs
Noida ₹23 Lakhs
Ahmedabad ₹17.6 Lakhs

How does experience affect Product Manager salary?
 

Experience Salary
2 Year ₹15.1 Lakhs
4 Year ₹18.5 Lakhs
5 Year ₹19.4 Lakhs
7 Year ₹20.3 Lakhs
10 Year ₹23 Lakhs

Source

Product Manager salary based on industries

Industry Salary
Internet ₹24.5 Lakhs
Financial Services ₹17.8 Lakhs
IT Services ₹24.4 Lakhs
Software Product ₹26.2 Lakhs
Manufacturing ₹19.5 Lakhs

6. Become a Blockchain Expert

Bitcoin, a swiftly growing digital currency, has transformed monetary paradigms. It forms the bedrock of modern technology called blockchain, enabling decentralized transactions. Post-BBA, certified online courses offer Executive Programs to shape you into a blockchain professional. As an expert, you’ll craft smart contracts and applications, exploring facets like cryptography and peer-to-peer networks. This course opens up diverse career avenues after BBA.

You can become a Blockchain professional as a BBA graduate by taking a course in the same. At upGrad, we offer an Executive Program in Blockchain Technology Management, which is the perfect way for a BBA graduate to become an expert in this field. 

  • What you’ll do in this field

As a blockchain expert, you’ll build solutions, prototypes, and proofs of concepts based on this technology. You’ll create smart contracts, distributed apps, and use a distributed ledger to do so. Our Blockchain program teaches you about many other blockchain concepts, such as P2P networks, cryptography, and ICOs. 

Companies of various industries, including finance, software, and healthcare, are looking for blockchain experts. After completing the program, you can become a Blockchain Application Architect, Business Analyst, Blockchain Manager, or a Blockchain Consultant. 

  • Minimum Eligibility

To enroll in our Executive Blockchain Program, you need to have at least two years of professional experience. You don’t need to have any coding experience to join our blockchain program. It’s a great way to start a tech career. 

  • Application Process

Though there are very few opportunities to attain a bachelor’s or a master’s degree in blockchain, few foreign universities extend mentioned programs with blockchain specializations. Besides a language proficiency certification, SOPs, LoR, and GMAT or GRE certification, candidates require prior wording in the relevant field. 

A preferable career option for candidates interested in blockchain is to apply for a certification or a PG diploma program in blockchain technology. These courses have a skill-based curriculum and teach only relevant and in-demand skills in the blockchain sector. As blockchain technology grows, it is also expanding as one of the leading jobs after BBA. 

Average Blockchain Developer Salary


 

Blockchain Developer Salary Based on Cities

City Salary
Bangalore ₹9.1 Lakhs
New Delhi ₹7.1 Lakhs
Mumbai ₹7.1 Lakhs
Hyderabad ₹7.1 Lakhs
Pune ₹6.3 Lakhs
Chennai ₹6.6 Lakhs
Noida ₹11.8 Lakhs
Ahmedabad ₹5.6 Lakhs

Source

How does experience affect Blockchain Developer salary?

Experience Salary
Fresher ₹7.1 Lakhs
1 Year ₹7.6 Lakhs
2 Year ₹7.4 Lakhs
3 Year ₹9.9 Lakhs
5 Year ₹12.9 Lakhs

Blockchain Developer salary based on industries

Industry Salary
IT Services ₹8.6 Lakhs
Internet ₹16.2 Lakhs
Software Product ₹13.8 Lakhs
Financial Services ₹7.9 Lakhs
KPO ₹9.6 Lakhs

7. Pursue a Career with PGDM Certification

If you are wondering “What can I do after BBA” and want to take your management career to a whole new height, you can pursue a PGDM course after completing a bachelor of business administration, a new wing to your career after BBA.

A postgraduate diploma in management is a lucrative course that helps scholars expand their expertise and knowledge, amid BBA career options. There are various career after BBA to take your career after BBA to a new level. To pursue a PGDM course after BBA and know after BBA what to do, you need to learn the eligibility criteria for a career after BBA.

  • What is the eligibility criteria?

The eligibility criteria for career after BBA graduates to opt for PGDM certification depends on the type of course selected. For integrated courses, the candidate must complete the higher secondary or intermediate education from a recognized board and can opt several options including data science after BBA The passing mark is above 60%.

On the contrary, for diploma courses, the candidate must have a graduate-level degree from a recognized university with 60% marks. The aspirant who wants a career after BBA, needs a joint entrance exam certificate like MAT, CAT, XAT or any examination conducted by universities to know after BBA what next.

In addition, the candidate also needs to hold a bachelor’s level degree from a recognized university so that they can have an idea about things to do after BBA, like data science after BBA. If you want to increase your eligibility, you must appear for group discussions and interviews in universities where you are selected through career counseling, and know scope after BBA

  • What You Need to Do: Skills Required to Pursue PGDM after BBA

The next step for a career after BBA determining the applicant’s eligibility is to assess if they possess unique skills that increase their chances of pursuing a PGDM course. So, applicants need to strengthen their skills like the following.

Entrepreneurial proficiencies: A candidate must possess entrepreneurial competence to grow a business and have a knowledge of scope after BBA, to have a potential career after BBA.

Foresight:  Considering their everyday activities, marketing professionals depend heavily on foresight one should know after BBA which course is best Marketing entails planning, negotiating with other companies, collaboration, and foresight to offer excellent outcomes that might increase the company’s profitability.l

Problem-Solving: Prompt resolutions for arising issues are a prerequisite when it comes to the marketing domain. The aspirant should enhance their problem-solving skills to meet customers’ expectations with speedy solutions.

Technical Acumen: To succeed in today’s environment, a BBA PGDM aspirant needs to be tech-savvy. In addition, they must have a technical understanding. Nowadays, the majority of marketing is done on digital channels. So, it becomes crucial to understand SEO and other details, enhancing opportunities of jobs after BBA, and Job opportunities after BBA.

Communication:  If you want to join an enterprise’s sales department for courses after bba and PGDM degrees, you need to possess communicative skills for bright career after BBA. A candidate who can effectively communicate and convey the appropriate message has more chances of securing a deal and good scope after BBA. In short, in the sales world, the exchange of words and ideas is what matters the most. The ability to deliver the right message is well-appreciated by companies, making a way for great career after BBA.

Negotiation: Next comes the negotiation skill that turns out to be essential for any marketing job. Convincing your prospects with your proposals and getting the deal makes you successful. Without proper negotiation skills, you may not be able to make a greater stride in your career.

If you want to become a part of the international business community, upGrad welcomes you to join the pool. Get comprehensive training and earn your Post Graduate Diploma in Management certification.

upGrad’s engaging curriculum includes major business verticals and equips you with practical skills irrespective of the industry. Earn your PGDM via e-learning by accessing global subject matter professionals.

  • Application Process

Post Graduate Diploma in Management is a two-year program that a BBA graduate can pursue. It offers advanced education in business administration and management. PGDM application requires candidates to offer work experience to gain practical experience for better skills. Get more lucrative BBA job opportunities after acquiring a PGDM degree.

8. Pursue a Career in Law

Do you wish to build a career in law after completing your bachelor of business administration degree? Now is the right time to discover more. One of the popular career options after BBA is to prepare for the LLB entrance examination. Pursuing LLB helps you get a comprehensive insight into the legal aspects. While both BBA and LLB seem to be two different streams, it’s the most in-demand and popular course combination. If you take an interest in a legal career, you can complete your three-year BBA course and apply for an LLB course (3-year certification).

  • Minimum Eligibility

Since you are applying for a 3-year Bachelor of Legislative Law course, you need a passing certification of graduation (10+2+3 pattern) from any recognized university or college. You must have at least 45% and 40% marks for a general and SC/ST category, respectively.

  • What You Need to Do in This Domain: Skills Required

BBA and LLB certifications give scholars a win-win opportunity. The program helps you apply for management work in legal or business fields. With these degrees, you become more valuable to the corporate businesses. Today’s companies prefer aspirants who have secured this dual degree. In addition, these degrees help you become an expert in your field.

Management education covers aspects such as assessing the business environment, demonstrating ethical and authentic leadership, improving interpersonal proficiencies, and bagging massive deals. Skills you gain with LLB and BBA degrees include the following:

Research Skills: Aspiring legal candidates with BBA and LLB degrees have research abilities. They understand how to analyze a particular a without being judgmental. With their practice, an aspirant can also examine each single point of a case before making any report.

Communication Skills:  Possessing communicative skills helps a candidate communicate and convey messages to clients and the company. The legal domain is built on the idea of exchanging words in the most significant manner. If you gain the ability to deliver the right message to your legal firm and clients individually, your chances of securing a lucrative legal career increase.

Negotiation: According to the law, negotiations play a crucial role in building a case. Even if you are in the management team in your legal firm, you would require communicating with clients. In such cases, negotiating and convincing your clients with the proposals help you bag the deal.

  • Application Process

As an LLB applicant, the application process to pursue an LLB program after graduation includes various steps. You need to fulfill your eligibility requirements to clear the entrance examination.

If you want to enroll your name in corporate or finance law after completing your BBA degree, upGrad, in collaboration with Jindal Global Law School, can offer a cutting-edge course with career support and a world-class faculty team.

Average Corporate Lawyer Salary

Source
Corporate Lawyer Salary Based on Cities

City Salary
New Delhi ₹10.0 Lakh
Mumbai ₹6.6 Lakh
Bangalore ₹23.9 Lakh
Pune ₹8.5 Lakh
Kolkata ₹2.4 Lakh
Noida ₹13.3 Lakh
Hyderabad ₹8.5 Lakh
Chandigarh ₹15.6 Lakh

How does experience affect Corporate Lawyer salary?

Experience Salary
1 Year ₹4.5 Lakh
2 Year ₹5.5 Lakh
3 Year ₹5.7 Lakh
4 Year ₹5.9 Lakh
5 Year ₹6.1 Lakh
6 Year ₹7.7 Lakh
7 Year ₹8.9 Lakh
10 Year ₹13.2 Lakh

Corporate Lawyer salary based on industries

Industry Salary
Legal ₹13.3 Lakh
IT Services & Consulting ₹3.3 Lakh
Manufacturing ₹4.0 Lakh
Pharma ₹4.0 Lakh
Fashion & Textile ₹9.5 Lakh
Insurance ₹7.3 Lakh

9. Take up a Career in Hotel Management

Enrolling your name to a hotel management course abroad after a bachelor of business administration is one of the in-demand career options after BBA. It helps you gain insight into the business and management aspects of the hospitality industry. With the growing prominence of the hospitality industry, hotels and lodging have emerged at lightning speed. As per reports, hotel and hospitality management have offered excellent opportunities to several countries (like the USA, the UK, Canada, etc.) to offer quality courses.

With a hotel management degree after BBA, you can augment your proficiencies for roles around housekeeping, kitchen management, operational management, and other sectors.

  • Minimum Eligibility

A candidate who wishes to pursue a career in hotel management needs to meet some eligibility criteria. Considering academic proficiencies, the aspirant should have 10+2 marks from a recognized board. For a postgraduate in hotel management, you need a bachelor’s degree with 50% marks. If you take part in the interviews and group discussions, your eligibility for the course increases.

  • What You Need to Do

Hotel management degrees enable you to become a professional at managing a particular team with 10 to 20 members (or even more). So, it’s a huge responsibility. So, before you pursue your hotel management course after BBA, it’s time to learn the most important skills required:

Multitasking Abilities: Multitasking is critical for these candidates in case of unexpected situations that may arise all of a sudden. So, if you want to pursue a hotel management career after completing your BBA degree, it’s time you practice multitasking and start making well-informed decisions.

Emotional Intelligence: Between your intellect and real success lies your emotional intelligence. Without it, a candidate faces difficulties in handling conflicts. In addition, emotional intelligence offers a positive approach to teamwork and leadership.

Finance Management: Customer services are prime responsibilities, but finance management is equally important for a prospective hotel management professional.

Other quintessential skills that you need to enhance for a progressive hotel management career are people management, attention to detail, conflict management, and communication.

  • Application Process

If you want to explore opportunities in hotel management after completing BBA, you need to follow the application process offered by your selected university. It usually includes submitting educational marksheets, proof of BBA completion, and other documents for ID proof. A few educational courses need aspirants to have work experience.

Working as a hotel manager requires applicants to have communication skills. If you think you need expert guidance with communication, enroll in a business communication certification from upGrad. The program works on improving a candidate’s upward, downward, lateral, and external communication for high-level jobs.

Average Hotel Management Salary

Hotel Management Salary Based on Cities

City Salary
Bangalore ₹3.4 Lakhs
New Delhi ₹3.7 Lakhs
Mumbai ₹3.9 Lakhs
Hyderabad ₹3.3 Lakhs
Pune ₹3.2 Lakhs
Gurgaon ₹3 Lakhs
Noida ₹3.1 Lakhs
Kolkata ₹3.2 Lakhs

Source

Hotel Management salary based on industries

Experience Salary
Hospitality ₹4.5 Lakhs
Tourism ₹8.5 Lakhs
Internet ₹3 Lakhs
IT Services ₹2.6 Lakhs
Retail ₹2.7 Lakhs

How does experience affect Hotel Management salary?

Source: Ambitionbox

What to do next?

We’ve reached the end of our list of career options after BBA. We hope it will answer your question “What to do after BBA?”. BBA job opportunities are plenty. We hope you enjoyed this article. If you have any questions or suggestions about this list, please let us know through the comment section below. 

For all young minds, wondering what to do after BBA, you need to check the amount of time, the difficulty level, and the price of the course, before deciding which course to opt after your graduation. Any of the above best courses after BBA are sure to land you a great job so that you can happily start your journey in the professional world.

You can also check out IIT Delhi’s Program in Business Analytics. IIT Delhi is one of the top institutes in India and also one of the oldest IIT’s and is always excelled in giving highly industry-relevant courses, Now IIT Delhi has partnered with upGrad to get these top IIT Delhi courses online. They have a variety of other programs like Machine Learning, Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics etc.

Remember, you should choose a career option according to your interests. If you’d do a job you love, you would make progress faster with more ease. 

Frequently Asked Questions (FAQs)

1. 1. What is the role of a product manager in developing a product?

A product manager is responsible for interacting with and understanding the requirements of the clients for whom the product has to be built. They decide on the features that could be added to the product, the timelines, and the budget required to deliver them to the clients. They interact with stakeholders and focus on the vision of the product and the return on investment. They decide if it is worth developing the product based on market research and consumer needs. They work closely with the sales and marketing department and play a key role in beta releases and other pilot programs.


 

2. 2. What is Blockchain Technology?

Blockchain is a decentralised network that uses hashing to connect the various blocks to form a chain. Each block contains data, the current block's hash value, and the previous block's hash value. The hash is computed based on the data in a block's header. Blockchain is secure and reliable. It is extremely difficult for anyone to hamper the data in a block and go unnoticed as the hash value of the entire chain of blocks has to be recomputed even if there is the slightest change of hash value in one block. Some of the applications of blockchain are Bitcoin, Non-Fungible Tokens (NFT), payment gateways, Internet of Things (IoT), etc.

 


 

3. 3. What are the responsibilities of IAS (Indian Administrative Service) Officers?

IAS Officers are responsible for managing the State and the Union Government administration. They achieve this designation based on their UPSC scores. They look into the implementation of government policies, manage the budget allocated, and are answerable to the state legislatures. They also have the power to make decisions and conduct welfare programs for the district they are heading. They also represent the Government of India at conferences and discussions at the international level. They also ensure that elections are conducted smoothly and transparently in the country.


 

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Kamal Jacob

Kamal is an experienced Online marketing consultant with a high degree of expertise in SEO, Web Analytics, Content/Technical planning and marketing.

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This article was originally published in Economic Times. Everyone seems to be talking about disruption. Like “startup” and “funding”, “disruption” has become a part of our daily parlance and evinces a strong sentiment among entrepreneurial enthusiasts. We are seeing disruption across sectors and levels, all of which is helping us in reimagining the world around us. Education, meanwhile, is crying out for disruption but is going unheard. It is a sector that is brimming with opportunities and waiting to be tapped with an innovative approach. The Need of the Hour The question is, are our institutions and universities imparting knowledge for a world that does not exist anymore in its old avatar? And are all of us, especially our youth, becoming smarter learners? The answer for both these questions is a resounding “yes”. The Idea Called UpGrad: Why Education is Serious Business India has the largest college-age population in the world — close to a staggering 125 million — but it is startling to know that less than one in five of them is doing their post-secondary education. This means only 20% of college-age youngsters are doing their higher education as opposed to 90% in the US. Will India be able to achieve its gross domestic product (GDP) growth targets at this rate? No. Will we need to double our participation rates in higher education in the next five-ten years? Yes Can pure offline, brick-and-mortar college and university models fill this massive gap? Again, the answer is obvious. Look at the challenges. One, it takes four-eight years to set up one campus/university and at its peak it could cater to 5,000-10,000 students. Two, we need to have enough trainers and teachers to feed into these facilities, many of them in remote areas or away from cities. Three, the cumulative outlay at scale for private or public-private partnership (PPP) models to cater to the entire college-going population will be nothing short of $100 billion. Four, over half of this 125 million youngsters, I believe, will have compulsions to take up a job very early in life for socio-economic reasons and may not have the flexibility to go back to college after that. In this scenario, online education can be the big disruptor for India. Of course, there will be myriad challenges, but it offers exponential solutions: it can reach the remotest parts of India, aggregate the best faculty as everyone from the offline world can participate with much less demand on their time and lastly our youth can stay in their jobs while continuing to learn. Kushagra Saran’s Journey while Impacting Education Disruption in online education can be the answer to the gigantic challenge that India, called the youngest nation in the world, is facing. If we do not create equal opportunities and access to the best learning/upskilling/upgrading centres for our ambitious and aspiring youth, our demographic dividend can turn into a demographic debt. Skill India too has a goal to train over 400 million people by 2022 and this audacious outreach can be achieved only by radical disruptive thinking and bold execution. However, online will not succeed if it simply copies traditional teaching methodology. Online education should be more focused on professional education and post-graduation as those demographics look for flexibility and augmentation. For early years and K-12, brick-and-mortar schools will continue to play a big role in the holistic development of the child and online education will only be a supplement. Five-Year Plans For online education to be disruptive and for it to succeed, education will have to be thought through as a digitalfirst medium. Technology will have to be integrated to create a superior learning experience on the online platform. Online education has to move away from being a glorified content library; it has to involve peer-to-peer discussions, alumni chats, group studies and more. It has to shed its reputation of providing isolated, individual learning platforms and evolve into a social platform where you are not learning alone but studying together with a lot of individuals. Let’s come to terms with a few things. In the 21st century, what we learn will have less and less relevance after five years and hence there is a need for constant upgrade. Convergence of new forms of learning will be the fuel for and engine of economic growth. Universities need to develop programmes that are linked closely with employer demands. Otherwise, the results will be disastrous: while job seekers overspend on education programmes that are less likely to result in ideal employment opportunities, employers will be hiring poor fits. We need to change the mindsets of multiple stakeholders — academia, companies, students, young professionals and, most important, families — because how we learn and who we learn from have transformed. Our dependence on experts and figures of authority has diminished while our ability to learn from each other has spiralled dramatically. All I can say is, I wish I was back in college today. If you like to have one-to-one with industry experts, networking with hundreds of entrepreneurs, and bag a seed funding to start your idea, check Leadership & Management program
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by Ronnie Screwvala

11 Mar'16
Working Professional’s Need of Staying Relevant

5.54K+

Working Professional’s Need of Staying Relevant

Online education across segments and students population is emerging as a popular option for individuals. Across age groups, online education is getting adopted. A segment where we at UpGrad feel that online adoption will be rapid, is the working professional segment. And there are multiple reasons for the same – from their ability to pay, their willingness to move up in their career etc. In this piece I want to touch upon a key trend that we are targeting – changing requirements of the industry and the need to continuously upgrade for working professionals. To give an example, a few decades ago – a farmer’s son would be a farmer; a carpenter’s son would be a carpenter. Things changed over time, and a farmer’s son started becoming an engineer. And in today’s world, an engineer goes through 5+ career shifts in his/her career span. There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW! Marketing is not the way it used to be 10 years back. Payment is not the way it used to be 5 years back. Data analysis has undergone drastic changes. And in this digital age, the rate of this change is going to further accelerate. Industry will evolve rapidly, and as working professionals, each one of us has to keep up with this changing requirement. Industry is not going to wait for the individual to get upskilled or upgraded, and a large part of the onus will lie with the individual. Further, the rate at which the needs of the industries are changing; our current university system is not able to cope up. Therefore, individuals have to look for alternate options to add relevant skills to their portfolio. This is where online education comes into the fore. Professionals today do not have the flexibility of leaving their jobs and going to a school to learn new skills. Online education platforms are great options for these professionals who are looking to continuously upgrade, while continuing to stay in their jobs. Unlike offline education, online medium provides the advantage of being able to update the program curriculum and content regularly, and keep it relevant to the industry needs. Online medium also allows real-life problems to come to working professionals learning, where an individual can actually live the real-life situations in the form of case studies. Top 10 Essential Tools For Startup Business in India In the digital age, each individual will have to continuously upskill himself/ herself to stay relevant, and that would provide a large opportunity for edtech startups to create scale platforms. EdTech startups will have to look for opportunities where there is a significant demand supply gap, and look at providing right education programs. The biggest challenge in this will be the ability of edtech startups to design the program content for digital medium, rather than replicate what is being covered in the offline programs. Taking advantage of the digital channel will be key here. So for all edtech startups, keep your ears on the ground, and look for areas and skills that will allow you to build scale learning platform.
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by Mayank Kumar

20 Apr'16
Google I/O 2016 – Day 1 | Recap

5.07K+

Google I/O 2016 – Day 1 | Recap

The most awaited Google I/O 2016 Conference was filled with announcements about improvements in current products and launch of some new products. In this article, we have summarized the biggest announcements from Day 1 of the conference. Google Allo Allo is Google’s new messaging app with resident chatbot. It has features like whisper/shout, expressive stickers, smart replies- which evolve with time and wide range of bot support especially the Google Assistant search bot. One of the most important features of Allo is that all its chats are encrypted but incognito mode offers end-to-end encryption and an option to send messages that self-destruct. Additionally, once you close a chat, the entire conversation is deleted forever. Google Duo Duo is Google’s mobile only companion app for Allo that helps in video calling. One of its special feature is ‘Knock Knock’ which lets users see the incoming video call feed before even answering the call. So, the receiving party can see who’s calling and where they are before they even pick up the call. Google Assistant Google takes search to the next level. Google Assistant supports “conversational understanding” to make search more natural and to better support voice searches. Google Home Home is built on the Chromecast standard, which lets it push media to other Cast-compatible speakers and screens, change temperature or lighting through Nest devices, and integrate with third party services. The entire experience is hands-free, powered entirely by voice. In fact, it doesn’t even have any buttons. Simple voice commands will control every aspect of the Home. Android N Android N comes with new features that include more control over notification size from different apps and a new picture-in-picture mode. Android N uses a new API called Vulkan that lets developers directly control a phone’s GPU for sharper 3D graphics. Android N will also download and install system updates automatically. The name of Android N has not yet been released. It is going to be selected through a crowdsourced contest. Google Daydream Google has a new VR platform built on top of Android N, and the new VR platform is called Google Daydream. It is an optimized virtual reality platform that aims to standardize the mobile-based VR experience. It also spans both software and hardware; Its biggest limitation is that it will be available only in new phones with special sensors and screen. Android Wear 2.0 Android Wear 2.0 can function independently of a smartphone. Apps no longer need a connected smartphone in order to function. Apps can function and even communicate without a phone, as long as the wearable device is connected to the internet via cellular or Wi-Fi. Users can also make data from any app show up on any watch face. Instant Apps One of the most interesting announcement was google Instant Apps. With Instant Apps, users can begin using an app instantly from right within the Google Play store without even having to download and install the app. As we can see, Google has made some big moves in the three hottest areas of tech – virtual reality, messaging, and smart assistants. However it would be interesting to see how these new products will compete with their competitors and how much of market share would they capture after their launch.
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by Dilip Guru

19 May'16
There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW

898.94K+

There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW

This isn’t just a catchy headline meant to shock you, though that would be a justified reaction. If you are 25 years old, have graduated from a reputed institute in a traditional higher education discipline and are looking for a job, you may not be handed one on a platter any time soon. You may be cushioned within the famous Indian demographic that is supposed to yield a “dividend”, but unlike what you’ve been reading everywhere, this does not guarantee you employment. Between 1980 to 2010, 90% of world labour force growth occurred in developing countries and about 500 million new workers emerged in India and China alone (workers went from 260 million to 470 million in India, between this period). India, along with other developing counterparts, is all set to fuel 60% of the global growth in labour in the upcoming years. Keep in mind that enrolment in Indian higher education is only 24% right now. With India attaining almost universal elementary education and increased retention in secondary schools, the projected demand for higher education and jobs thereafter, will only escalate. By 2050, India will be home to more than a billion job seekers. This means providing jobs for over 12 million new entrants annually. There is also the challenge of finding jobs for the backlog, which reached 60 million by 2014. So isn’t this good news? India finally placed on the world map with a solid advantage where labour supply is concerned. Well, it may not all be good news. The new-age job-seeker must strive to acquire specific skill sets to be considered employable. Currently, only 43% of Indian youth are considered fully employable. Indian millennials are being touted as the future of jobs and the saviours of the working world. But this won’t hold true if in-demand skills are not imparted to the youth entering the workforce. The world of work is changing and industries are transforming. It’s a fact that we are moving towards a massive labour pool, but we are possibly riding a low-skill, low-wage cycle to get there. The country is on a trajectory that involves a surplus of millions of low-skill workers, whereas most nations, including India, will be increasingly demanding a high-skill workforce. Impacting Education: My Journey and UpGrad Most industries are replacing low-skill jobs with high-skill ones. Skills relating to upcoming technologies like cloud computing, social media, artificial intelligence, robotics, nanotechnology, etc, are gaining immense relevance. Unfortunately, our education system is not preparing students well enough to enter the workforce as high-skill workers or equipping them with skills in the mentioned emerging domains. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The new-age job-seeker must strive to acquire specific skill sets to be considered employable. Currently, only 43% of Indian youth are considered fully employable. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The positive connotation associated with our demographic shift has been taken for granted and assigned the term “dividend.” But if we don’t strategically harness this change, we could very easily be faced with a demographic disaster. We don’t want to be stuck in a situation where we have too many job-seekers with inadequate skills, and therefore not enough jobs for them. India is moving workers out of farm jobs at a very fast rate, and this will only add to the burden of providing jobs in other sectors. We need a wake-up call and more concerted efforts towards large-scale skill development and training. We may have a situation of too few high-skill workers and not enough jobs for medium- or low-skill workers. This needs to be rectified by adjusting the education and skilling system to ready ourselves for the jobs of tomorrow. UpGrad develops various programs such as Digital Marketing Certification Program, and Product Management Certification Program in collaboration with IIIT Bangalore, specially designed for working professionals looking to up-skill themselves.  Check out the free courses.
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by Mayank Kumar

20 Jun'16
Only 25% Of Indian Graduates Are Employable, And The Solution Is Obvious

6.57K+

Only 25% Of Indian Graduates Are Employable, And The Solution Is Obvious

Co-authored by: Apoorva Shankar, Business Development Associate, UpGrad The world today has enhanced productivity requirements. Due to this, the demand for highly skilled labour is growing. China and India are set to drive this demand. Globally, the share of low-skill jobs is likely to decline from 74% of employment in 2010 to 62% by 2020. On the other hand, the shortage of highly skilled workers with a tertiary level of education is expected to reach 18 million by 2020, globally. But due to its demographic dividend, India will have a labour surplus of 47 million by 2020. However, this surplus may only be of low-skilled labour. And while the demand for highly skilled labour is increasing, the supply isn’t quite keeping up. The challenge, as well as opportunity, that India faces is how to train such a large reserve of labour and convert low skills to high skills. One solution that immediately comes to mind is providing higher education for all. But at present only 24% of those meant to be participating in higher education, are actually enrolled. Plus, traditional college or university pedagogy has been increasingly criticized for being outdated and irrelevant to the jobs market. If you attended school or college in India, you will have first-hand experience of the ills that plague the system. Some of the reasons for this are: Absence of a customized or personalized approach to education (necessary as different students have different needs and learning capabilities). Restricted resources due to not-for-profit nature of educational institutes and over-regulation. Lack of technology infrastructure. Poor teaching quality. Lack of skills-based learning. Low focus on research and development. Minimal partnerships with industry/foreign academia. Outdated curricula not reflecting requirements of a dynamic market environment. Skill-intensive industries are expected to contribute more than 90% of India’s GDP by 2030. The opportunity is staring at us in the face. Only about 25% of Indian graduates are considered employable by the organized sector. Further, 48% of Indian employers said they were having difficulty in filling jobs, in 2012. Despite employers expressing difficulty in finding employable candidates, in 2009-10 the unemployment rates in India were higher for those who were more educated (graduates had more difficulty finding jobs than secondary or primary level graduates). [b_color background=”#EDFF3D”] Also Read – Technology will surely kill some jobs, but not all of them [/b_color] So Indian education, in its current form, hasn’t proved to be enough training for the incoming workforce. The numbers also prove that just completing higher education in any field is not all it takes anymore. This pinch is being increasingly felt as the world of jobs is turning upside down; which is why we need skill training. Skill-intensive industries are expected to contribute more than 90% of India’s GDP by 2030. The opportunity is staring at us in the face. It’s not just about the potential but also the responsibility we are tasked with — restoring balance to the global supply of labour. The country needs to invest in skill development and training for a large chunk of its population. Exploiting sheer numbers is therefore one major reason to skill our workers. Secondly, the demand for advanced skill-sets in emerging areas is growing. Knowledge-intensive roles such as finance, business, etc, and those related to information technology and entrepreneurship are gaining momentum. The reality that these skills must be acquired will take root for more and more individuals, including drop-outs from the mainstream education system and those who have completed such education. Currently, the actual supply of these workers falls drastically short of matching growing demand. Hence, the gaps in domain knowledge are another reason to scale up the skilling. You are likely to be at a disadvantage, in terms of skill training and thereby employability, when compared to someone your age in China, USA, South Korea… In China about 47% of the workforce has received some kind of skill training, 52% in USA, 68% in UK, 75% in Germany, 80% in Japan and 96% in South Korea. Comparatively, only about 10% of the Indian workforce received such training in 2008. India is seventh in the category of countries facing maximum difficulty in filling jobs, i.e., 58% difficulty, where the global average is 38%. These figures reflect that just belonging to the young Indian demographic is not enough. You are likely to be at a disadvantage, in terms of skill training and thereby employability, when compared to someone your age in China, USA, South Korea etc. To address these imbalances, India needs unprecedented increase in both education and job creation. At this point, there is no guaranteed advantage for India in the contest for high-skill talent. It will be dependent on skilling. Considering the state of higher education and the skill upgrade required to be carried out in the future, the process will not just be about learning for professionals, but rather unlearning and re-learning.
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by Mayank Kumar

13 Jul'16
7 reasons to watch UpGrad Talks today

5.19K+

7 reasons to watch UpGrad Talks today

There is really no secret sauce for success. Provided you have had the opportunity to view the exclusive online tete-e-tete sessions brought to you by UpGrad Talks. With an amazing roster of world-class speakers, some from the top 1000 companies of India such as Mahindra & Mahindra, Tata Sky, Coca Cola, JP Morgan, JWT to start-up poster children such as RedBus, Snadeal, Ola & Zivame and many more, Upgrad Talks provides insights into their formulae for success. The talks also share deep learning from situations that didn’t work out and many valuable nuggets of honest, down-to-earth and practical advice from successful entrepreneurs, experts and industry leaders. While some lip service has been paid to new-age technologies and skill sets, and the evolution of industries because of these, a deeper understanding of what this signifies is missing. Upgrad Talks intends to fill this gap by bringing together thought-leaders from different walks of life and raising the level of discourse in this area, as they share their experiences. Here are the top reasons why you must visit talks.upgrad.com today and make it your daily source of insights and motivation: Get Inspired Inspiration can come from many different sources. You may get inspired when you see a problem that needs a solution, which you are able to ideate, or get inspired when you hear stories of adversity being overcome by sheer willpower. Rarely does the simple existence of wealth inspire us. It may motivate us to work harder, but inspiration stems from a deeper place that needs real stories. Upgrad Talks are stories from the folks who have lived these stories, first hand. Not only does hearing someone’s complete story of challenges, thought process and subsequent outcome inspire, it also gives birth to new ideas and provides impetus to grow in your own space.  Moreover, inspiration also stems from well-put statements such as, ‘attitude will sail you through,’ by Harit Nagpal, CEO of Tata Sky. A key benefit of listening to industry leaders is that it also inspires us to think. ‘What we think, we become,’ is a quote by Buddha that sums up this well. Go ahead, face challenges It does not matter if you are a startup or an established financial organization; challenges, big or small, exist in every level of most businesses. Challenges faced, strategized and overcome is the rite of passage for almost everyone. Not only do Upgrad Talks cover challenges faced by leading industry veterans, it also covers it from various stages of businesses along with discussion of the solutions that helped overcome them. Upgrad Talks speakers’ discuss challenges faced by businesses in different spaces, which makes these talks an interesting listen. Furthermore, is quite motivating to hear the candid conversations of business leaders. So what is the common thought on challenges in the Upgrad Talks? No challenge is too big. It also strengthens the belief that challenges help you grow and become stronger and develops a sense of confidence to take on the next big challenge. Learn from influencers People who can motivate are great influencers. To hear success stories at Upgrad Talks, which have been driven by deep-rooted passion as well as courage of conviction can be a great influence on most people. It is likely to help you push yourself to greater heights and also follow your dreams a bit more diligently. To quote Snapdeal’s Kunal Bahl, ‘ there is a fine line between stubbornness and persistence.’ Upgrad Talks is likely to help you define the lines as an excellent selection of influencers talk also about the key soft skills required to make it a significant mark on the industry that you belong to. Mentoring As you listen to entrepreneurs, business leaders and experts on models that have worked, one can also start drawing parallels to one’s one business or profession. Mentoring of this kind is both subtle and effective as it helps you choose some key takeaways from the shared experiences that are most relevant to you. Follow the series to get premium access to the best mentors in the country as they talk about education, the emerging digital age and its impact on businesses, talent shortages and advice to youngsters. A bit of crystal gazing In the series of Upgrad Talks, one is likely to come across a vast amount of business knowledge which has been converted into digestible insights that can also help you choose the next steps in your career. Speakers’ at Upgrad Talks share their business mantras and what the future is likely to be.  This is crystal gazing of the finest variety and yet another reason to tune into the talks. A healthy dash of optimism One of the unique selling points of the Upgrad Talks is that they also brings out the combined optimism in business from key industry leaders. Apart from that one can learn what is next in the industry, and explore potential future opportunities in the workspace. The upbeat and positive nature of these talks makes them a must-listen. Easily available online Just in case you were wondering how far you would need to travel to listen to such a wide range of speakers, you can breath easy. Upgrad Talks are delivered online and you can listen to them at your own convenience. All you need to do is to long onto talks.upgrad.com and you can access high quality, pre-recorded sessions online. Upgrad is making content richer, bigger and better as it kicks off with 15+ talks delivered by entrepreneurs, experts & business leaders.  You definitely do not want to miss out on the educational transformation that UpGrad is fuelling in partnership with some of the greatest minds. Remember, one can never stop learning. So, if you always aspired to hear great advice and insights from the top Indian business leaders on how you can grow your business, choose a career goal or get inspired, do take a look at Upgrad Talks. They are truly the voices that impact. Join us today and be a part of it at talks.upgrad.com.
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by Omkar Pradhan

06 Aug'16
Evolving online education: Learning Together

5.36K+

Evolving online education: Learning Together

Technologies in online learning have been making promises since early 20th century. From radio to present day MOOCs,  multiple new technologies were seen as silver bullet in revolutionising education. These promises were indeed laudable, to make education accessible to everyone, affordable for everyone and more effective. Yet, the same history of unmet expectations has been repeated every time*. Although a lot has happened over the past decade in terms of growth and expansion of online education, there are many challenges yet to be solved before we can say online learning has truly arrived. We, at UpGrad, believe the following three challenges are the biggest hurdles to the success of online education. Isolation: Online learning is solitary experience   Acceptability: Online learning’s validity in the Job Market   Not Engaging: Interplay of distractions and motivations in learning online The dismally low completion rates and high failure rates are reflection of these challenges [1]. Our goal at UpGrad is to fight these challenges and provide an unmatched learning experience for the working professionals. We believe, with the flexibility of online learning, every working professional can “UpGrade” himself without going back to full-time formal education. Hence, we need to to make online learning mainstream. In this article we would be sharing how are setting the online learning as a ‘Social Experience’ for our students, ie the first of the three mentioned challenges. In 2000s, internet surfing was mainly an individual experience and on the other hand, in 2016 almost all of internet time is a social experience. We do not feel alone in 2016 version of internet. We believe online education will have much higher engagement and completion rates once it becomes a social experience. An average student’s e-learning journey is an individual experience making him/her feel isolated. Learners move through the course with limited interactions with both their instructor and classmates. We at UpGrad, are building a new learning platform specifically designed keeping our students and their needs in mind. We believe this would be key to provide the kind of engagement levels the students deserve. The perception of social presence (or lack of) is a big concern among students and teachers in online learning. Teachers develop courses in isolation and the students take the courses in isolation. Researchers have found strong correlation between the sense of social presence facilitated by the course and student’s perceived learning [3,4,5]. Also there is good re correlation between withdrawal in the course and student’s perceived lack of social interaction and instructor presence [3]. Lack of social interaction in e-learning increases the distraction, since a learner would look for social interaction elsewhere which is usually Twitter, Whatsapp or Facebook. If there is another learner doing the same course in my apartment building, there are limited chances that I would know about him. As learners of online courses, we are oblivious of everyone else’s presence except few replies on the discussion forum. They do form Facebook groups or Whatsapp groups organically, yet the whole online learning format ends up being mostly a solo experience. Here are the steps we are taking at UpGrad in making our online programs a social experience.: Profiles : The first step in ‘social’ e-learning is knowing your classmates. We have learner profiles with education and work history along with other details. Almost everyone is encouraged to fill in their full profile along with a descriptive ‘bio’ section. There are multiple points where learners are nudged to click on the profiles. To improve discoverability of relevant profiles we not only leverage cohort social graph but also use interest graph, performance graph, complementary skills graphs. Combined with other semi random** algorithms like who was recently online, learners bump into each other in interesting ways. In the first month of Data Analytics Program, an average engaged learner viewed peer profiles 110 times. Discussions: We have a discussion forum which is contextual and relevant to the course content. We designed it from the ground up to involve learners during the course. They help each other, solve doubts, ask questions, have healthy debates on the forum. Only when there is no consensus a Teaching Assistant gets involved in clearing the doubts. Last 3 months data shows that on a daily basis 50% of the students who are engaged on the platform, also engaged actively on the discussion forum. As most professionals have different backgrounds, sharing of experiences on the forum is much valuable to everyone in the cohort. We have seen learners fall into three buckets on the forum. First is the majority producers, the top 30% of forum content producers are responsible for around 70% of the discussions. The next 50% do the rest of 30% of the content but continue to voice their opinions through upvotes. Rest of the 20% are mere observers. These numbers are highly encouraging and we will be investing more time in finding out how student-student social interactions can help in overall engagement. Figure 1: Forum topic distribution in one of our programs. Share in the pie is (questions * votes) for each topic. Bigger share of the pie is a proxy for doubts. This lead us to start live sessions on those topics. Thought Leader AMAs: Initiating and maintaining engagement on the forum is hard. To set the ball rolling, we started the discussion forum for a new cohort with getting a thought leader to do an AMA on the platform. This way not only the students got a product onboarding experience but also the social expectation was set amongst the peers. In some months, the total content creation during AMAs ended up around 20% of the total cumulative content. We also observed a side benefit of starting the program with thought leader – that learners are more helpful, behave with more civility and show much more respect for each other. This is not very unusual because it is known that a group’s eventual social dynamics are very much impacted by behaviour in initial few days. In a way, it sets the trend which follows upto the end of the course. We also explored bringing in external motivations to see how does it impact on engagement levels. At times, there were small gifts for top forum contributors and at times we included forum participation in the grading. Our primary observations show that this is to be used cautiously. We are working on establishing a balance between extrinsic and intrinsic motivations for social involvement. Facebook Groups: For all cohorts we have Facebook groups for students apart from the platform discussion forum. We were not very confident how much our forum will be used for non academic discussions and generic social sharing. However, we found more and more discussions of generic nature and sharing of articles & blogs also started happening on the forum. Hence facebook group ended up becoming redundant. We are thinking of doing away with a cohort’s facebook group with this expanded use of discussion forum In summary, having a strong sense of community within the students is a big predictor of learning outcomes. This has been researched multiple times [7, 8]. Our platform’s usage data of course progress and social interaction activity strongly confirms this research. At a time, a learner who is socially engaged on our platform has usually completed 4 times (Figure 2) course materials than a learner who does not participate in social discussions. This high correlation has been repeated across multiple cohorts. Figure 2: At a snapshot of time course completion rates for learners active on forum vs non active. Apart from the student isolation e-learning content creators and facilitators tend to work in isolation, reflecting and sharing of best practices is minimal[6]. We at UpGrad are aware of this problem, and making sure different program teams collaborate and share solutions to common problems. We do not have complete solution to isolation in learning yet. We as a company are focussed on solving this problem, we are testing out few ideas and are willing to share the results with the community. With these changes we are expecting online learning experience to be more engaging, more involving and eventually pushing up the low completion rates of online learning. These are early days of online education and we have miles to go. Bibliography [1] http://collegequarterly.ca/2007-vol10-num03-summer/rolfe.html [2] Online Social Networks as Formal Learning Environments: Learner Experiences and Activities, The International Review of Research in Open and Distributed Learning, Vol 13, No 1 (2012) [3] Tello SF (2007). An analysis of student persistence in online education. International Journal of Information and Communication Technology Education [4] Herbert, M. (2006). Staying the course: A study in online student satisfaction and retention. Online Journal of Distance Learning Administration, 9(4). [5] Morris, T. A. (2009). Anytime/anywhere online learning: Does it remove barriers for adult learners. In T.Kidd (Ed.), Online education and adult learning: New frontiers for teaching practices. Hershey, PA:IGI Global. [6] Duncan, H & Barnett J (2009) Learning to teach online. [7] Kaulback, B (2015). Learning Together : Community and Network from the perspective of designers of online learning. (Doctoral dissertation) [8] Bernard, R. M., Abrami, P. C., Borokhovski, E., Wade, C. A., Tamim, R. M., Surkes, M. A., & Bethel, E. C. (2009). A meta-analysis of three types of interaction treatments in distance education. Review of Educational Research, 79(3), 1243–1289.
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by Ankit Mittal

08 Aug'16
Skill deprivation: Education alone won’t guarantee a job, in-demand skills need of hour

898.95K+

Skill deprivation: Education alone won’t guarantee a job, in-demand skills need of hour

If you are 25 years old, hold a degree in a traditional arts discipline from a well-regarded institute and are looking for a job, you may not be handed one on a platter any time soon. You may be cushioned within the famous Indian demographic that is supposed to yield a ‘dividend,’ but unlike what you’ve been reading everywhere, this does not guarantee you employment. Between 1980 to 2010, 90% of world labour force growth occurred in developing countries and about 500 million new workers emerged in India and China alone (workers went from 260 million to 470 million in India, between this period). India is all set to power most of global growth in labour in the coming years. Enrolment in Indian higher education is 24% right now. With India attaining almost universal elementary education, and increased retention in secondary schools, the projected demand for higher education and jobs will only escalate. India has finally been placed on the world map with a solid advantage where labour supply is concerned. Impacting Education: My Journey and UpGrad It’s not all good news though. Indian millennials are being touted as the future of jobs and the saviours of the working world. But this won’t hold true if in-demand skills are not imparted to the youth entering the workforce. The world of work is changing and industries are transforming. It’s a fact that we are moving towards a massive labour pool, but we are possibly riding a low-skill, low-wage cycle to get there. The country is on a trajectory that involves a surplus of millions of low-skill workers, whereas most nations, including India, will be demanding high-skill workers more and more. Most industries are replacing low-skill jobs with high-skill ones. Skills relating to upcoming technologies in advanced areas – think AI, robotics, data science and mining – are gaining immense relevance. Unfortunately, our education system is not preparing students well enough to enter the workforce as high-skill workers nor equipping them with skills in emerging domains. Curricula is outdated and pedagogy poorly-developed. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The new-age job-seeker must strive to acquire specific skill sets to be considered employable (currently only 43% of Indian youth are considered fully employable). This applies to all sectors of the economy, as most industries and businesses are adopting new-age technologies and going digital within most functions. There’ll Be A Billion-Plus Job-Seekers By 2050! The positive connotation associated with our demographic shift has been taken for granted and assigned the term ‘dividend.’ But if we don’t strategically harness this change, we could easily be faced with a demographic disaster. We don’t want to be stuck in a situation where we have too many job-seekers with inadequate skills, and therefore not enough jobs for them. India is moving workers out of farm jobs at a very fast rate, and this will only add to the burden of providing jobs in other sectors. Realising this, even the government has begun focusing on skill development and training. Creating an entirely new Ministry and launching the Skill India Mission are clear indications of this. Another sign that skill training is gaining momentum is reflected in the growth of the Indian education and skills industry at an average rate of 13% over four years. From Rs 1.21 trillion in 2008 to Rs 2.35 trillion in 2012. However, these measures have not been enough to successfully skill India’s young. Only 2% of the Indian workforce has received some kind of formal skills training so far, and 8% have received informal training. Comparatively, 47% of China’s workforce is skill trained, 52% in USA, 68% in UK, 75% in Germany, 80% in Japan and 96% in South Korea. Almost half of Indian employers find it difficult to fill jobs and a similar proportion of employed youth suffer from some degree of skill deprivation. By 2050, India will be home to more than a billion jobseekers. This means providing jobs for over 12 million new entrants annually. There is also the challenge of finding jobs for the backlog, which reached 60 million by 2014. The pace of accretion to the labour market will keep increasing, given our demographic profile and declining age-dependency ratio. Our working age population (15-64 years) will peak in 2050 and till then pressures for jobs will only become worse. We need a wake-up call and more concerted efforts towards large-scale skill development and training. We may have a situation of too few high-skill workers and not enough jobs for medium or low-skill workers. This needs to be rectified by adjusting the education and skilling system to ready ourselves for the jobs of tomorrow. Article Source: http://www.firstpost.com/business/skill-deprivation-education-alone-wont-guarantee-a-job-in-demand-skills-need-of-hour-3020568.html
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by Apoorva Shankar

08 Nov'16
Why The Growth Of Higher Education In India Hinges On The Private Sector

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Why The Growth Of Higher Education In India Hinges On The Private Sector

For the sake of simplicity, let’s say that the public sector’s role in education can be identified as a three-fold one. Firstly, it is tasked with universalizing access to education. Its next responsibility would be to regulate the sector and finally, to ensure quality education for all. In the context of the access provider role, estimates show that just in terms of physical infrastructure, more than a US $100 billion spends would be required in higher education alone, to double enrollment, from where it stands today (24%). Where regulation is concerned, bodies such as the University Grants Commission (UGC) and other higher education regulators are in-charge but leave much to be desired in terms of quality checks and monitoring, accreditation, etc. In fact, the UGC merely acts as a grants disbursing body now for universities and colleges, rather than a regulator. This is despite the fact that about 16% of the Ministry’s budget (2016-17) was allocated to UGC. Regarding quality, the government struggles to set standards and measure outcomes. Accreditation in the country is irregular and sub-optimal. In addition, unlike school education, where a certain level of learning outcomes may be gauged, this is difficult to do in higher education – especially assessing employability of a student post completing such education. So is there a role the government should prioritise? Further, because the government is entrusted with these roles, does it necessarily mean that they are its exclusive mandate? Or should the government act as an enabler and allow external participation if it means better execution and a higher success rate? The education and training industry is extremely large today and has strong further growth potential. With total educational spending of $2.7 trillion, the industry accounted for about 4.25% of the world’s GDP in 2010. In India alone, the spending on education and skilling has touched approximately Rs 74,000 crore. This may seem like a daunting figure but is still not sufficient. India spends about 4% of its GDP on all of education (about 1% on higher education), whereas globally the minimum recommended expenditure on education is 6% of GDP. Most of the public expenditure on higher education is used upon salaries and maintaining existing institutions, leaving very little to be spent on curriculum, research, and technology. However, spending on education still has enormous scaling to do and this is where the private sector comes in. Private players will have opportunities from rising demand in segments not well covered by the public education system (like adult education and vocational training). They bring in additional capital and are able to make huge investments, especially when government spending is insufficient and results in substantial infrastructure and investment deficit. For instance, the government had set a target of achieving a 30% enrolment ratio in higher education by 2020. The enrolment ratio currently is 24%. Judging by historical trends, and the current pace of rising enrolments, this target seems difficult to achieve. We may need a better, plan to succeed. Plus, the demand for higher education is only set to accelerate with growing population, higher enrolment as well as retention of students in schools. The private sector could play a crucial role in plugging these gaps and matching demand. In fact, it is already capturing the market in a big way, as can be seen in the adjacent graph. Enrolment in, and share of, private higher education institutions has surpassed that of government institutions (data as on 2013). Even the online education market in India expected to grow to US $40 billion by as soon as 2017. Unlike the education sector, which is legally mandated to operate on a not-for-profit basis, for-profit skill training institutes can be set up. This, coupled with initiatives of the National Skill Development Corporation, has encouraged the private sector to set up vocational training institutes. Corporate interest has also increased in the skill development space because of the benefits that accrue to businesses themselves, in the form of adequately trained manpower as a ready pool for future hiring. Majority of institutions offering professional disciplines are now in the private sector. There is a tendency of the public sector to view the private sector’s involvement in the education space with scepticism. But the private sector is necessary because of its ability to match industry demand for superior skilled manpower. It supplements infrastructure, facilities, technology and pedagogy and has an added advantage of escaping bureaucratic control and retaining autonomy to a large extent. Private players often collaborate with reputed international universities for faculty and other benefits which can be attractive to prospective students. They are also heavily investing in research-based education. As consumers of skilled manpower as well, the private sector is in a position to understand what type of skill training is to be imparted, and eventually benefit from it. This makes skill-training more efficient and effective. All three education-related roles of the government are equally important. However, while regulation should remain outside the purview of the private sector, nothing should stop them from assisting the public sector in maximising enrolments and improving quality of education. Public needs to work with private and create a level-playing field, in order to uplift the overall quality of education. Article Source: http://www.huffingtonpost.in/mayank-kumar/why-the-growth-of-higher-education-in-india-hinges-on-the-privat/
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by Apoorva Shankar

08 Nov'16