The last decade has seen a significant boost in Digital Marketing, thanks to the rapid advancement in technology and quick adoption of digital platforms by consumers worldwide. The scope of digital marketing is increasing by leaps and bounds, with over 30% of enterprises globally ready to invest 40% more in digital marketing training and adoption to boost productivity. They are striving to strengthen their online presence and leverage the fact that many people are spending time on digital platforms and domains. 

Social media is the modern-day platform for brands to project themselves, for people to voice their opinions, and for consumers to enjoy a personalized experience. Digital Marketing is here to stay with companies not wanting to miss opportunities to amplify their brand on virtual domains! 

Digital marketing certifications are the most in-demand professional certifications currently. This blog discusses the various benefits of online digital marketing courses and what they can offer to young professionals.

Upskilling through Digital Marketing online courses

A digital marketing course can benefit any professional – be it a student, marketer, sales manager, or IT professional. When combined with existing capabilities, it is an acquired skill set that creates a winning combination to accelerate your career growth. 

People with in-depth knowledge of digital marketing find better job opportunities and better career prospects at the workplace. Organisations require professionals who can add value to their businesses and take it to growth. Skilled professionals can add value with the help of the technical skills they possess.

You can upskill yourself through digital marketing courses online in the following ways:

Detailed understanding of core concepts

Since an online course encompasses all the elements of a digital marketing process, you can gain a detailed understanding and extensive knowledge of all concepts such as SEO/SEM concepts, Analytics, Content Marketing, Social Media Marketing, Inbound marketing, etc. 

In-depth understanding of metrics

Metrics are the foundation of digital marketing initiatives, and the best online digital marketing course can make you identify various metrics and analyze them to enhance your marketing efforts. Right from traffic generation to lead conversion, there are several elements you will learn to understand the behavioural pattern of the customers.  

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Experiment, Explore, and Evolve

Best digital marketing programs give you the freedom and flexibility to explore various areas to learn and discover. There are several opportunities in this market if you are analytical, creative, or have impressive communication skills. You can constantly learn and evolve in this field while deriving the vast benefits of courses in online marketing. 

Methods involved in upskilling oneself using digital marketing courses- 

Before entering the course, identify which form of digital marketing you want to build your expertise in and which ones are in demand. So that you can dedicate more time to learning and honing that particular skill.

Some of the key skills that are demanded in digital marketing are as follows – 

• Content marketing
• SEO
• Pay-per-click 
• Customer insights 
• Communications 
• Conversion rate optimization 
• Data and analytics
• Brand development

Benefits of Online Digital Marketing courses

Digital marketing certification courses are specifically designed to cover all digital marketing concepts and offer the best opportunity to gain mastery in the subject. You can get hands-on training from expert instructors while working on real-world assignments and projects.

Some of the key benefits of a best digital marketing course are:

Explore a wide range of career options

It can fetch you job opportunities in every sector as digital marketing has found its place in every industry and business. From large digital giants such as Amazon, Facebook, and Twitter to startups, you can add value to their marketing endeavours through your online digital marketing certification.

Skilled professionals can procure various job opportunities easily as the employers preferes candidates who have some professional degree.

What can I do with a digital marketing certificate?

You can get into various job roles that are helpful in progressing your career. And also, get you into various high paying and demanded job roles. 

Some of the job roles are mentioned below – 

1. Digital Marketing Manager 
2. Content Strategist
3. Pay-per-click
4. Search Optimisation 
5. Email Marketing Specialist
6. Conversion Rate Optimiser
7. Email Marketing Specialist
8. Consumer Experience

What are the certifications for digital marketing?

Some online course on digital marketing are mentioned below-

• Google Garage 

This simple and easy to use learning google learning platform like Google Garage would help in finding various course options that are not only relatable but also help you in learning valuable skills.

• Facebook Blueprint 

Facebook blueprint helps in centering your career in digital marketing as it is a digital marketing-focused course. This course helps the students to learn how to use Facebook marketing.

• PG Certification in Digital Marketing and Communication 

PG Certification in Digital Marketing and Communication from MICA helps in enhancing skills in social media, content marketing, branding, and marketing analytics. 

• HubSpot Academy Inbound Marketing Certification 

The Academy helps marketers to hone their skills in inbound marketing. Inbound marketing is used by companies to enhance sales, generate revenue and increase their customers. 

• Digital Marketing Certificate Program- Career Track 

The program not only provides 6+ certificates but also helps the learners to get familiar with various digital marketing concepts. 

Enhance your market value

With an increasing demand for skilled professionals in digital advertising, content curation, and creation, anyone with a valid digital marketing course certificate will be in high demand and greatly valued by employers. Companies looking to bridge the vast gap between the demand and supply of digital marketers will look forward to hiring professionals with reliable digital marketing certifications. 

Receive a higher salary

Since there is a significant shortage of skilled digital marketing professionals, especially in the UAE, companies are willing to offer attractive pay packages to certified digital marketers. The average salary of a digital marketing specialist in the Middle East region is about AED 180,000 annually. If you possess a professional certificate in digital marketing, you will be in a position to demand an even higher salary.  

Best Digital Marketing Courses Online

Enjoy more flexibility

A digital marketing course allows you to work towards building a career in your area of expertise. Another advantage is the flexibility offered by an online digital marketing course that allows you to pursue any other job simultaneously. 

Once you complete an online digital marketing course, you can work according to your pace and convenience from any part of the world, just with an internet connection. There is no geographical restriction that comes with a traditional learning course.   

Cost-effective and Time-saving

Several institutions offer digital marketing courses online at competitive prices. Digital marketing certifications are the best way to acquire digital marketing skills quickly and cost-effectively. 

You can learn from the comfort of your home, saving a lot of time travelling to colleges and universities to study. Online digital marketing courses are the ideal time-saving option for both professionals and students. 

In-demand Digital Marketing Skills

Online vs. Traditional Digital Marketing Course

Some of the benefits of online digital marketing courses over regular college or residential courses are:

• More Choice: The most significant benefit of an online digital marketing course over regular classroom courses is the choice and flexibility it offers to professionals. There is no limitation in terms of faculty or time slots for taking the courses. Professors can teach the online digital marketing course from any location and at any convenient time. They can also avail of several multimedia options to present the material to the students, such as videos, e-books, presentations, etc.
• Learning at each one’s pace: Online digital marketing courses are presented differently than traditional classroom courses as they are tailored to each student’s pace of learning. There are generally no set rules for learning or end date for a course. With an online class, you can get the time and opportunity to understand the content before moving on. For working professionals, there is flexibility to access the entire course content online at their convenient time. 
• Cost and time savvy: Digital marketing courses online will work out much cheaper than taking physical classes as you can save money on travel to the class location. You can also save time traveling to the college campus as you can take the class from any place with an internet connection.

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Become a Digital Marketing Professional with upGrad

Begin your digital marketing journey with us by enrolling in upGrad’s Advanced Certificate in Digital Marketing and Communication. The course is offered in association with MICA, one of India’s leading advertising institutes. Become a digital marketing expert specializing in Content Marketing, Social Media, Branding, Marketing Analytics, Branding, and Public Relations. You can play a part in the Digital Marketing revolution, which is the next big thing in IT. 

upGrad’s Advanced Certificate in Digital Marketing and Communication course stands out from other similar course offerings in the Middle East due to the following reasons:

• The program offers best-in-class content instructed by leading faculty and industry leaders. 
• Industry experts conduct one-on-one career counseling to chart out the best career path for you.
• You can be a part of personal mock interviews conducted by industry mentors, followed by detailed feedback.

Do not miss out on the digital marketing tide. Ride it through upGrad’s certification course. Enroll in this upGrad digital marketing course, harness the power of digital marketing, and secure jobs in critical digital marketing positions in top companies in the Middle East.

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